Cayman Marshall North - Summer 2023

Page 1

DETAILS INSIDE ON PAGE 110

THE TRADITIONAL REAL ESTATE MODEL THE IMPLOSION
THE
OF
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A NOTE FROM THE EDITORS

I’ve been at this real estate game for over a decade now and there’s something that’s been on my mind for a long time. It feels really good to just come out and say it: the real estate industry is broken and it’s bound for a major implosion. Check out my article on page 98 to see what has led me to believe this.

You see, I’m obsessed with finding new ways to deliver value for our clients here at Cayman Marshall. Whether that looks like starting complementary companies like our full-service design studio or keeping an eye out for new ways to enjoy Muskoka, I’m always thinking about how we can serve our clients better.

This issue I also shared one of my bestkept secrets - a surf spot I found on a smaller lake that I was really excited to stumble across. It’s special because of a unique sport it offers access to only about a dozen days of the season when the conditions are perfect. Go to page 104 to check it out.

There’s lots more to enjoy in this issue including some other amazing editorials and some of the most beautiful listings in the world. Thanks to the editorial team for putting together another awesome issue and I hope you enjoy a great summer ahead!

In this issue, agent Cat Brown speaks of cottager stereotypes - which made me think about which stereotype my family is. When I was four, my parents worked in the GTA where we lived on a small city lot. With two stubborn children who liked to do things “by ourselves,” Mom suggested moving into the cottage to allow us more outdoor freedomsomething she enjoyed as a child. With this thinking, my family soon moved from the GTA to a remote work-fromthe-cottage lifestyle in Port Carling (Thanks Mom & Dad - best decision ever).

T.S. Eliot said, “We shall not cease from exploration, and the end of all our exploring will be to arrive where we

started and know the place for the first time.” Though I acknowledge that I’m still unintentionally ignorant of some privileges I enjoy, after reintegrating from four years of studying in Ottawa and living the city life, I have an amplified appreciation for Muskoka and I see it with greater perspective than I did when I left. Muskoka is worth its weight in gold and will continue to be where I invest the majority of my time, money, and memories.

Enjoy Cat’s article accompanied by alluring luxury listings and lifestyle content. Thanks to my team for working hard to create this smokin' hot summer issue of the Cayman Marshall Magazine!

6 ■ SUMMER 2023
Cayman Marshall International Realty Inc., Brokerage caymanmarshall.com ■ Sales Representative* Broker of Record**

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THE COLLECTION

NORTH | SUMMER 2023

CAYMAN MARSHALL EDITORS

Todd Adair*

Lauren Lowe

JD Sterne

CREATIVE DIRECTOR

Kelsey Addison

GRAPHIC DESIGNER

Cathryn Haynes

PHOTOGRAPHERS

Andre Carriere

Peter Esteves

Mitchell Hubble

Micheal Muraz

Mark Wilson

ADVERTISING DIRECTOR

JD Sterne

CONTRIBUTORS

Todd Adair*

Martha Uniacke Breen

Cat Brown*

Neil Brown

Jeff Liddle*

Charlie-Ann McNair*

JD Sterne

Tim Winegard

Published in Canada FOR ADVERTISING INQUIRIES PLEASE EMAIL info@caymanmarshall.com

caymanmarshallmagazine.ca

All square footages are approximate. Some square footages include living space in the lower level. Information is subject to errors and omissions. Not intended to solicit properties currently for sale.

Cayman Marshall International Realty Inc., Brokerage www.caymanmarshall.com

Sales Representative* Broker & Broker of Record**

MUSKOKA'S SECRET SURF SPOT (And Why It's So Special)
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TABLE OF CONTENTS FEATURE LISTING Muskoka Builder’s Family Home COVER STORY 104 MUSKOKA'S SECRET SURF SPOT (And Why It's So Special) IN THIS ISSUE 14 CARING FOR HEALTH CARE IN WEST PARRY SOUND How Individuals Can Make a Huge Impact in Care 20 COTTAGER STEREOTYPES Which One Are You? 25 MUSKOKA TREE SOLUTIONS Fire! Is Your Property at Risk? 50 FROM CITY GRIND TO COUNTRY BLISS My Uprooting Journey from the GTA to Muskoka 54 HOOS LAW Keeping Our Cottage Dreams Alive…Into The Next Generation REAL ESTATE 28 RENTAL LISTINGS 55 MUSKOKA LISTINGS 80 FEATURE LISTING Muskoka Builder’s Family Home 96 GET IN THE KNOW The Benefits of Listing Exclusively 98 THE IMPLOSION OF THE TRADITIONAL REAL ESTATE MODEL
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CARING FOR HEALTH CARE IN WEST PARRY SOUND

How Individuals Can Make a Huge Impact in Care

Nestled on a hill in the heart of Parry Sound, the West Parry Sound Health Centre (WPSHC) serves a unique population situated in one of Ontario’s most popular recreational areas. Along with approximately 45,000 permanent residents, the seasonal population expands well past 120,000. In 2022, the West Parry Sound Health Centre had 17,334 emergency department visits, 10,322 of which occurred during the recreational peak months, May to October.

Built in 2005, WPSHC is a modern, 70-bed health care facility equipped with state-of-the-art technology. It is co-located with a 110-resident Long Term Care facility, and incorporates Ambulance Communication Services (911) and the District of Parry Sound Emergency Medical Services.

The Health Centre provides 24/7 emergency care, comprehensive surgical services, and ambulatory care, with visiting specialist clinics – Pediatrics, Palliative and Hospice Care, Obstetrics, Inpatient Rehabilitation, Outpatient Rehabilitation (Cardiac, Neurological, Pulmonary, and Healthy Aging), Mental Health Services and Internal Medicine, to name a few.

WPSHC is also involved in providing primary care in the region, through West Parry Sound Health Centre’s Nurse Practitioner-Led Clinics, a centralized clinic that manages and operates six rural sites.

Signature Events:

SUMMER 2023

Northern Angel Classic Boat Tour

Our inaugural Northern Angel Classic Boat Tour ran online from June 1 – 30. The area’s classic boat owners generously donated their boats and time to provide a unique opportunity: successful bidders will enjoy a private tour on one of our magnificent lakes throughout the summer of 2023. The event will be followed by a wrap-up social event in August, hosted by one of WPSHCF’s board members.

Support The Girls

Our women’s golf tournament benefits women’s health initiatives at West Parry Sound Health Centre, making it possible to have the best equipment and local care for women. Our 19th annual Support the Girls Golf Tournament will be held on Saturday, September 16, 2023.

In past years, the tournament has supported a new state-of-the-art digital mammography machine, and cardiac stress testing equipment. Our focus this year is on “Circle of Life” equipment for obstetrics and palliative care.

Registration will be available online in July 2023.

SUMMER 2023 ■ 15

Your Health, Your Way

Move for A Healthy Community (Formerly the Georgian Bay Walk, Run, Pole)

Your Health, Your Way is a reimagination of our annual 5km walk, now taking place in a hybrid format throughout the month of May virtually, and at four in-person locations across the region.

Donations raised in excess of $62,000 from this year’s event will help upgrade equipment in the Rehab Program at West Parry Sound Health Centre. The Healthy Aging Program offered at the Rehab Unit is a holistic and comprehensive outpatient approach to safe exercise, healthy eating, group participation and socialization.

WHEN YOUR EMERGENCY HAPPENS CALL 911

The Northern Angel Logo

The Northern Angel logo, designed in 1940, carved in wood and crafted into a weathervane, graced the gable of Canadian artist Doris McCarthy’s Fool’s Paradise home until a tornado knocked it down in 1998.

Doris spent summers at her Georgian Bay studio, and in her later years was able to remain in residence with the help of doctors and staff from West Parry Sound Health Centre. McCarthy’s angel has become the icon of the Northern Angel Council.

Your Hospital is ready for you! FALLING

SLIPPERY ROCKS

BEFORE TRANSFER TO A TRAUMA CENTRE

RATTLESNAKE BITES

Northern Angels have donated over five million dollars to purchase equipment, including a replacement CT (Computerized Tomography) Scanner, a fourpiece X-ray system, the “Piper” Pharmacy upgrade, a new portable ultrasound unit, new digital mammography equipment, and funded the majority of the new Electronic Health Records system.

40

at your cottage will average an extra broken wrists & ankles in our O.R. this summer

SURPRISE APPENDIX OR GALLBLADDER ATTACKS will have you MEETING OUR SURGEONS

West Parry Sound Health Centre is a vital lifeline to a vast rural and recreational community, and it thrives thanks to the generous support of donors just like you.
ICU DOCTORS will care for an average of 50 patients per month
ensure you get introduced to our EMERGENCY DOCTORS ALLERGIC REACTIONS MEAN OUR PROXIMITY WILL SAVE YOUR LIFE
A
MAJOR TRAUMA could have us saving your life or stabilizing you
YOUR DICEY HEART will have you grateful for our ICU
OFF A LADDER could
all summer
have you with us
16 ■ SUMMER 2023

How Donor Support Can Transform Care

To understand the full impact that support from donors like you can have, look no further than WPSHC’s new Mental Health Hub. The following is an excerpt from a West Parry Sound Health Centre press release from May 2nd, 2023.

A new and collaborative mental health initiative has been launched at West Parry Sound Health Centre (WPSHC). The Mental Health Hub is physically located within the health centre, but interconnects the hospital with community and social services as well as the primary care sector. The space houses an inpatient social worker, who also supports community initiatives such as Hospice West Parry Sound; the WPSHC Rural Nurse Practitioner Led Clinic (NPLC) Rapid Access Addiction Medicine (RAAM) Clinic; an Addiction Medicine Consult Team; a Safe Justice Bed Nurse Navigator; a mental health and addictions professional assigned specifically to support those accessing social services through an existing partnership with the District of Parry Sound Social Services Administration Board; and an administrative support staff, who also serves as the navigation touchpoint for partners to ensure a “no wrong door” approach.

Your Support is Vital!

The West Parry Sound Health Centre Foundation’s Summer 2023 Fundraising Campaign means excellent care will continue to be provided when you need it, without critical delays caused by the need for additional travel.

Visit our website at www.wpshcf.com and find out how you can get involved.

We are so grateful for each and every donor. Thank you for your consideration!

SUMMER 2023
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WHICH ONE ARE YOU?

Living and working in Muskoka has given me the opportunity to meet a wide range of people over the years. While my cottaging experience began when I was two and a half years old, you might be new to the Muskoka region and lifestyle.

Your recent or aspiring cottage purchase likely will depend on what type of cottager you are. Here are the five cottager stereotypes:

OneTHE FAMILY COTTAGER

You’d like to find the perfect place for the family to get together: spending time at the cottage together, creating the perfect gathering place while experiencing the outdoors, enjoying quality time with family and friends, and creating a hub of activity for the whole family. Family cottagers can be further sub-divided into two categories: The first is the young family looking to create memories and expose the kids to swimming, canoeing, watersports, and the slower pace of life. The second is the grown family, seeking to create the perfect vacation location for grandchildren coming to stay for the week, and adult children returning to spend time together. Whichever group they fall into, family cottagers are looking for lots of space for everyone to visit: roasting marshmallows, singing campfire songs, playing board games, playing on the beach…

20 ■ SUMMER 2023
Cat's husband Neil and daughter Kyra surfing on Lake of Bays

Two

THE SOCIAL COTTAGER

You’re looking for a cottage in the centre of activity –like Queen West, but with trees. Entertainment is key, so being close to restaurants, shops, and golf courses is high on your list. You’d like a cottage on the same lake as your friends, enjoy evening cruises from dock to dock and dinners on the lake or at the golf club. You plan a morning surf with friends, or stand-up paddleboard tours around the bay. Your friends are always thrilled to get the invite for a weekend!

THE NATURE LOVER

You want to be close to provincial parks and hiking trails, or even find a lake surrounded by Crown land, where you can head out for the day to walk through the woods and keep an eye out for moose, foxes, maybe a beaver or owl. Not only do you love to walk in nature, but often spend time canoeing or kayaking on the lakes, inspired by your surroundings. You are quite creative: an artist, builder, writer, or maybe a photographer. You take in the granite outcroppings, the pine forests, and the sparkling blue waters, and create your own art with nature as inspiration.

Three
SUMMER 2023 ■ 21
You’re looking to escape your daily norm and spend time relaxing in the peace and quiet that Muskoka has to offer.

THE CITY ESCAPEE

While life in the city is a driving force for success, it is also busy and fast-paced, often noisy, and doesn’t provide much privacy. You’re looking to escape your daily norm and spend time relaxing in the peace and quiet that Muskoka has to offer. Your goal is to enjoy an early morning on the dock, listening to the loons as you sip your coffee. You see the calm waters, quiet forests, and relaxing afternoons reading in a hammock as the way to spend weekends unwinding. But keep the WiFi handy, as well as the nightlife. You’re escaping the city, not life!

THE INVESTMENT COTTAGER

You’re looking for a property to rent out or flip. There are great opportunities in Muskoka for you, as we can’t build more Muskoka lakes, just two hours north of Toronto. Muskoka has been the vacation destination for Ontarians (and those beyond) for over 100 years, and we expect that will continue for as long as the wilds allow it. You’re looking for a turn-key property that is ready to rent out right away, or a beautiful property with a building that is in need of updates and repairs. With many older cottages on the lakes, we can always find a great fixer-upper for the handy investor. And in reality, all cottagers are gaining on their properties, with increases in waterfront property values year over year.

While I personally relate the most to the Family Cottager, I’d say I’m a bit of each with my love of nature, photography, backyard maple syrup production, desire to spend an afternoon reading in a hammock… and I’m always happy with a good investment!

I’d love to know, what do you think? Are there any other types of cottagers? And which kind of cottager are you?

Four
Five
All cottagers are gaining on their properties, with increases in waterfront property values year over year.
Cat at herfamilycottag e in t he e a r ly 09 s 22 ■ SUMMER 2023
Cat and her daughter Kyra boating on Lake Muskoka
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FIRE!

Is Your Property at Risk?

How to assess and prepare your cottage property to manage fire risk.

Unattended campfires, roadside ignitions and lightning strikes have all led to large-scale wildfires and property loss in Ontario’s cottage communities. For owners, this is a worst-case scenario. But how do you determine whether your property is at risk, and what steps can be taken to protect it?

A property’s underlying risk is dynamic, because the ignition sources and fuel conditions necessary for fires to start and spread shift through time. As disturbances like wind, disease or land use and development shape the landscape, our local and regional fire risks change as well.

By working with local arborist services like Muskoka Tree Solutions, owners can develop a better understanding of their property’s short and longterm risk, while developing a mitigation plan specific to their vulnerabilities.

SUMMER 2023
25

HOW IS FIRE RISK INFLUENCED BY A PROPERTY’S FOREST TYPE AND GROWING CONDITIONS?

Properties with sunny exposures and sandy or rocky soil conditions that support pine and oak species tend to be the most fireprone in our region. In part, that’s because these trees typically colonize drier locations, where their resinous needles and woody debris accumulate on the forest floor.

Pine and oak are thickly barked trees. They have evolved to survive low-intensity fires that remove understory debris while maintaining the light levels and exposed soil conditions for these species to thrive.

Conversely, shade-tolerant combinations of maple and hemlock are poorly adapted to fire exposure and typically colonize, as well as dominate, areas with richer and wetter soils. The deep shade produced by these species creates an understory microclimate with higher levels of humidity and soil water retention. This adaption helps these shadeloving species maintain their foothold in the forest, by reducing the likelihood of fire while promoting their desired growing conditions.

HOW DOES A PROPERTY’S FIRE RISK CHANGE OVER TIME?

Natural disturbances are major drivers of change in both of these forest types. The age, density and species groupings of trees found today in Muskoka have been shaped by the size, frequency and intensity of past disturbances. On a broad scale, disturbances like fire have razed forests to the ground, resetting the trajectory of forest growth. At the local scale, disturbances like wind and insects contribute to the structural complexity of the forest through their influence on the buildup of woody debris, logs and dead standing trees. Areas with establishing forests often lack the fuel volume to initiate major forest fires. As forests mature, downed and standing deadwood volumes accumulate. Despite the fact that these features can provide valuable habitat to wildlife, excessive deadwood also acts as a fuel source and pathway for fire to spread through the understory and into the canopy.

Fire Risk

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reduced by engaging trained professionals.
26 ■ SUMMER 2023

sources, to provide habitat for wildlife and help build the soil.

Finally, lightning often strikes the tallest tree in the forest. Properties that are home to these isolated giants can benefit from pruning that creates full-canopy spacing around the tree where contact is minimized with their younger neighbours. In more extreme circumstances, trees can be grounded by installing a lightning protection system. This mitigation strategy can minimize the impact of a direct strike on the tree, and reduce the likelihood of fire spreading from the canopy should one occur.

Extreme weather is becoming a more unpredictable challenge for cottage country. Learning how to assess your property’s exposure to risk is important for mitigating against losses. Working with professionals that see how local forest conditions contribute to risk is the best insurance policy for the safety of our families, properties and broader cottage communities.

With summer in full swing, we hope you are enjoying a safe and relaxing cottage season. For more information on Muskoka tree care and forest management, or if you have questions or concerns about your property’s potential vulnerabilities, schedule an assessment with Muskoka Tree Solutions at muskokasolutions.com.

SUMMER 2023
27
Extreme weather is becoming a more unpredictable challenge for cottage country.

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Offering Custom Building & Construction in Muskoka Since 1943

EXPERIENCE TRUE PEACE OF MIND IN MUSKOKA

Fitzmaurice Brothers offers peace of mind by being the single point of contact for all aspects of a construction project, ensuring proper building, code compliance, insurance, and health and safety for employees.

MONITOR YOUR PROJECT PROGRESS REMOTELY

We offer open communication during the construction process via images, text, and phone updates, so you can remotely monitor progress and prevent potential issues. See your creation come to life from breaking ground to completion.

HARNESS EXPERT CRAFTSMENSHIP

Working with our team of highly skilled carpenters and tradesmen ensures that your construction project will be completed with the highest level of expertise and attention to detail, preventing any potential headaches that may arise from working with less experienced builders.

OUR HISTORY: A GENERATIONAL BUSINESS

Our grandfather and his sons began building cottages on the north shore of Lake Muskoka in the 1940s. They constructed strong and appealing Muskoka cottages and boathouses to suit the needs of the Muskoka-bound cottager. They also provided prompt and efficient construction services.

We are honoured to carry on our grandfather’s vision and tradition and we look forward to providing you and your family with the same quality and service that our family has been proud of for generations.

Construction Design | New Builds | Renovations | Landscaping
HAVE A PROJECT IN MIND? CONTACT US TODAY! 705-645-6467 ∙ INFO@FITZBROS.CA FITZBROS.CA ∙ FITZBROSMUSKOKA

charges for bookings between July 1 and August 31, 2023.

CORNERSTONE:

Starting at $30,261.40 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

5 BEDS, 4 BATHS – LAKE ROSSEAU
SCAN TO SEE MORE CAYMAN MARSHALL LUXURY VACATION RENTALS INC. ■ CAYMANMARSHALLVACATIONRENTALS.COM 43 Prices may vary depending on length of stay or other variations that can affect the price. Please inquire for available dates. RENTALS@CAYMANMARSHALL.COM | TICO #50026221 20 Main St. West, Huntsville, ON, P1H 2C3

Starting at $37,244.80 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

Starting at $37,244.80 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

LODGE AT PORTAGE POINT: 5 BEDS, 5+2 BATHS – LAKE MUSKOKA
CAYMAN MARSHALL LUXURY VACATION RENTALS INC. ■ CAYMANMARSHALLVACATIONRENTALS.COM 44 Prices may vary depending on length of stay or other variations that can affect the price. Please inquire for available dates. RENTALS@CAYMANMARSHALL.COM | TICO #50026221 20 Main St. West, Huntsville, ON, P1H 2C3

Starting at $52,375.50 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

Starting at $52,375.50 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

BEACHWOOD: 6 BEDS, 7 BATHS – LAKE ROSSEAU
SCAN TO SEE MORE CAYMAN MARSHALL LUXURY VACATION RENTALS INC. ■ CAYMANMARSHALLVACATIONRENTALS.COM 45 Prices may vary depending on length of stay or other variations that can affect the price. Please inquire for available dates. RENTALS@CAYMANMARSHALL.COM | TICO #50026221 20 Main St. West, Huntsville, ON, P1H 2C3

FROM RENDER TO REALITY

A Better Way to Design Your Dream Cottage

“Oh no...that’s not what I thought it was going to look like.”

- You, when your cottage is designed without SCD

“Wow! It’s exactly what I wanted!”

Architectural & Interior Design

Say goodbye to confusion and surprises - with our advanced 3D design process, you’ll see exactly how your cottage will look and feel before construction even begins.

- You, when you design your cottage with SCD @sophieclappertondesigns |

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Starting at $52,375.50 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

Starting at $58,195.00 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

IDYLWOOD: 7 BEDS, 7 BATHS – LAKE MUSKOKA SUNSET BEACH: 5 BEDS, 5 BATHS – GEORGIAN BAY
SCAN TO SEE MORE CAYMAN MARSHALL LUXURY VACATION RENTALS INC. ■ CAYMANMARSHALLVACATIONRENTALS.COM 47 Prices may vary depending on length of stay or other variations that can affect the price. Please inquire for available dates. RENTALS@CAYMANMARSHALL.COM | TICO #50026221 20 Main St. West, Huntsville, ON, P1H 2C3

Upgrade your living experience with automatic shade control

SAVE ON HEATING AND COOLING COSTS

“Winter Warm” mode opens the shades to allow more natural warmth from the sunlight. “Summer Cool” mode lowers shades blocking solar heat gain.

EXPERIENCE ELEGANCE & AMBIENCE

The beautiful design coupled with the perfect amount of light will create the right ambiance for whatever mood you’re aiming for.

ENJOY EFFORTLESS SHADE CONTROL

Shading systems can be controlled using a variety

of methods, including keypads, remote controls, or an astronomic time clock based on the time of day.

INCREASE YOUR HOME’S SECURITY IN SECONDS

In a hurry to get out the door? Simply press the “Away” button to close all the shades to restrict the view inside your home in seconds.

REMOVE THE GLARE FROM YOUR SCREENS!

Everyone hates when the sun glares out the screen making it hard to see. Lutron shading systems diffuse glare on your TV and computer with ease.

Upgrade your living experience with the convenience of Lutron automatic shade blinds. Say goodbye to the hassle of manual blinds and experience the luxury of effortless shade control. From bright sunny days to cozy movie nights, Lutron has got you covered. Get your home summer-ready with McNair Electric and Lutron.

FROM CITY GRIND TO COUNTRYBliss

My Uprooting Journey from the GTA to Muskoka

Living in a bustling area like the GTA can be an extraordinary experience, offering many opportunities, amenities, and excitement. But for many, the constant noise, the relentless pace, and the pressure to keep up can become overwhelming, leading to a yearning for something far simpler, more peaceful, and closer to nature. If this sounds familiar, I, too, was once in your shoes, dreaming of an escape from the urban jungle to the tranquil beauty of Muskoka.

50 ■ SUMMER 2023

THE ALLURE OF ESCAPING THE CITY

As city dwellers, we often find ourselves caught in the fast-paced rhythm of urban life, leaving us feeling drained and craving a positive change. With soaring skyscrapers and the constant hum of traffic, it's easy to feel disconnected from the serenity of nature. A move to a place like Muskoka promises an opportunity to reconnect with ourselves, our families, and the environment. But first, it's crucial to truly understand our motivations and desires and to be honest with ourselves about what we hope to gain from a move to this idyllic region.

MY JOURNEY FROM THE GTA TO MUSKOKA: A LIFE-CHANGING LEAP OF FAITH

Like countless others, I fantasized about escaping the relentless pace of city life for the serenity of cottage country. It was a daunting prospect, and I understand the trepidation and uncertainties that accompany leaving behind the familiar comforts of the city. However, embracing this change was the best decision I ever made.

My move from the GTA to Muskoka was not without challenges. I was concerned about adapting to a new lifestyle, finding work, and forming friendships. However, I quickly realized that the rewards far surpassed the risks. Since moving to Muskoka,

my life has transformed in unimaginable ways. My family and I are now part of a vibrant, close-knit community that genuinely cares for and supports one another.

The stunning natural beauty surrounding us has inspired a more active and fulfilling lifestyle, offering endless opportunities for outdoor adventures (after work hours, or even to break up the workday).

Muskoka's awe-inspiring landscapes have allowed us to partake in hiking, boating, and fishing. During the winter months, we enjoy skiing, snowshoeing, and skating on natural ice. This connection to nature has enriched our lives, restoring a sense of balance after our lives in the city.

Spending time at my cottage has been one of the most rewarding experiences of my life since relocating. We’re laying down new traditions here, such as making time to disconnect from technology and (try to!) create lasting memories. These moments have brought our family closer and cultivated a deeper appreciation for life's simple joys.

Most importantly, my children are flourishing, growing up surrounded by nature, far removed from the stress of urban life. They can explore the great outdoors, learn about the environment, and develop a strong sense of independence and resilience.

SUMMER 2023 ■ 51
Since moving to Muskoka, my life has transformed in unimaginable ways.

MY ADVICE ON EMBRACING THE MUSKOKA DREAM

I'm not here to sell you on Muskoka, but to share my journey and offer support as a friend who's walked this path before. If you're considering making a move from city life to the enchanting world of cottage country, here are some tips to ensure a successful transition:

• Research the area thoroughly and visit often, to familiarize yourself with the local amenities and culture.

• Involve your family in decision-making and address any concerns about the move.

• Develop a realistic budget that accounts for the cost of living in Muskoka, including housing, transportation, and recreational expenses.

• Network with local residents and join community groups to build connections and ease your integration into the community.

• Be patient and give yourself time to adjust to your new surroundings and lifestyle.

• Explore employment opportunities in Muskoka, as the region offers diverse job options from tourism to local businesses.

• If you have school-aged children, research the available educational options, and ensure they are enrolled in suitable schools.

OF LIVING IN THIS IDYLLIC REGION.

My journey from the GTA to Muskoka has been transformative, and I believe it can be for you too. By sharing my story, I hope to inspire you to embrace change and consider the incredible impact that living in Muskoka can have on your life and the lives of your loved ones.

If you're ready to explore this opportunity, I'm here to help you every step of the way. You can embrace the challenges, seize the rewards, and build a beautiful life in this enchanting region.

Remember, this journey is about finding happiness and fulfillment on your own terms. By embracing the dream of a simpler, more peaceful life in Muskoka, you can also experience the countless benefits of living in this idyllic region. Trust me – it's worth it.

THE OPPORTUNITIES THAT MUSKOKA OFFERS, YOU CAN SUCCESSFULLY TRANSITION AND ENJOY THE COUNTLESS BENEFITS
52 ■ SUMMER 2023
A move to a place like Muskoka promises an opportunity to reconnect with ourselves, our families, and the environment.

Keeping Our Cottage Dreams Alive… Into The Next Generation

As the family cottage opens for another season, my dad is once again performing our annual traditions: Turning on the water. Putting in the dock. And talking about avoiding inheritance taxes when the property is passed on.

The cottage is part of our family; the idea of having to sell it or pay unnecessary taxes because of a lack of preparation or ignorance of Ontario tax law is my dad’s nightmare.

Recently, I reached out to Cameron Hoos of Hoos Law in Bracebridge. “With only one limited exception, when someone dies as the sole owner of real property, the asset forms part of the estate, and Ontario legislation requires that a Certificate of Appointment of Estate Trustee With (or Without) a Will be obtained to transfer it from the deceased to any other party,” he told me.

As part of the Application, Cameron continued, the Estate must pay “estate administration tax.” This tax is based on the value of the asset, and amounts to $15,000 in tax for every $1,000,000 of value. “A residential property worth $5,000,00 would attract estate administration tax of approximately $75,000,” he explained.

However, there are several options available to avoid exposure to unnecessary estate administration tax. These include the use of a basic joint tenancy structure, a family trust, or a secondary will with a corporation holding the title in trust for the owner.

These legal issues demand a lawyer who has blended knowledge of estate planning, real estate, and corporate law. Hoos Law is Muskoka’s preeminent firm in the space, and the knowledge Cameron shared has allowed my family to get back to the joys of the cottage, and not its imagined burden.

info@hooslaw.ca | hooslaw.ca | 280 Manitoba Street, Bracebridge Call 705-645-9932 or Scan Now For Pricing
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CAYMAN MARSHALL –INTERNATIONAL LUXURY & LIFESTYLE ■ SEARCHMUSKOKAREALESTATE.COM 60 SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage
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A MUSKOKA ESCAPE IN THE HEART OF ROSEDALE

No. 7 Dale, a stunning Rosedale address, flanked by the ravine with views befitting of Muskoka, yet just moments away from Yorkville and downtown Toronto. With only 26 exclusive residences, No. 7 Dale is designed as a one-of-a-kind home in one of Canada’s most prestigious neighbourhoods.

Step into the luxurious model suite and admire the elegant standard features that create an exceptional living experience with state-of-art finishes, including Dada custom-crafted Italian kitchens, Gaggenau appliances and Molteni & C millwork.

OCCUPANCY FALL 2023 | RESIDENCES FROM $7.8M TO $19M

|

REGISTRATION@7DALE.COM
7DALE.COM PRIVATE VIEWINGS AT 7 DALE AVENUE BY APPOINTMENT ONLY Details and specifications are subject to change without notice. Renderings are artist concept. E.&O.E. 2023 EXCLUSIVE BROKER MILBORNE GROUP ACTUAL SUITE PHOTO

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From vast venues to intimate soundscapes, d&b audio is the Global standard in performance. Our team will connect you to the right suite of d&b products — unique to the demands of your project.

cetecgroup.ca to browse our portfolio, meet our team of professionals, or inquire about your next project.
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SCAN TO SEE MORE 184
CAYMAN MARSHALL –INTERNATIONAL LUXURY & LIFESTYLE ■ SEARCHMUSKOKAREALESTATE.COM 63 SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage
6 ACRES, 2,200 SQ.FT., 3 BEDS, 3 BATHS – GORDONIER LAKE $1,499,999 FT. FRONTAGE, 1,362 SQ.FT., 3 BEDS, 2 BATHS - LAKE VERNON $1,599,000
180 FT. FRONTAGE, 1,300
1,895,000 3,500
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Whe re there i s a Second Home...

there are Watercraft and Recreational Vehicles

WATERCRAFT: If you own a boat you may need a separate boat or marine policy if the boat exceeds a stated size, value and power restrictions on your homeowner’s policy. Boat policies typically include coverage for the personal liability of the owner.

PROTECTION FOR EVERY TERRAIN: Whether you snowmobile through covered fields or venture out into the backwoods’ trails on your ATV, quad, or UTV… wherever you are at play, we have your ride covered.

INSURING A SECOND HOME

If you’re looking to insure a second home such as a cottage or vacation home, your insurance needs are unique. Did you know that you can get insurance for your second home under your primary home insurance policy?

PROTECTING YOUR HOME AWAY FROM HOME

At a minimum, your lender will require that you carry insurance to protect your property against damage from theft, fire, flooding and windstorms. It’s also a good idea to add liability insurance—which covers you and members of your household for accidental injuries to your visitors. For an extra layer of protection, a personal umbrella liability policy extends your liability coverage for properties named in the policy.

DWELLING FIRE INSURANCE

Since most homeowner policies require occupancy as a condition of insurance, the fact that you visit infrequently may preclude you from obtaining full homeowners coverage. Dwelling fire insurance is an alternate coverage option utilized in insuring residential rental or non-owner occupancy property, including vacant property.

The policy offers coverage for a home and other structures (e.g., detached sheds or garages) for perils named in the policy. For more coverage, consider adding personal property protection and liability

PLANNING ON RENTING YOUR SECOND HOME OR USING IT AS AN AIRBNB?

You will have little control over the physical damage that can occur. To mitigate risk, tenant-occupied dwelling insurance will cover costs incurred by damage, including fire, storms, burglary and vandalism. It doesn’t cover your tenant’s personal property.

KRGinsure
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CAYMAN MARSHALL –INTERNATIONAL LUXURY & LIFESTYLE ■ SEARCHMUSKOKAREALESTATE.COM 67 SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage
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CAYMAN MARSHALL –INTERNATIONAL LUXURY & LIFESTYLE ■ SEARCHMUSKOKAREALESTATE.COM 68 SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage
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CAYMAN MARSHALL –INTERNATIONAL LUXURY & LIFESTYLE ■ SEARCHMUSKOKAREALESTATE.COM 73 SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage
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A JOURNEY BEGINS

An Interactive Indigenous Cultural Experience

The interactive nature tour is perfect for you if:

3 ) You’re open to deepening your spiritual connection with the natural world.

Elder Stock has been sharing his knowledge of Indigenous culture, history, and languages for over 30 years. But it was his battle with stage 4 cancer that gave him an experiential understanding of the true merit of his teachings. Through his cancer journey, he developed a deeper connection to his teachings and the natural world. His hope is that by taking a journey with him you will not only experience Muskoka’s rich history, but also leave with a new perspective on life.

Call today to learn more about Christopher’s Interactive Tours – they’re filling up fast! 705.644.2103 | ajourneybegins1@gmail.com | Availability is limited Journey through time on an interactive nature tour and experience how Muskoka would have been before European contact.
1 ) You’re curious to experience the journey of how Muskoka evolved to what it is today.
2 ) You’re looking for a way to explore Muskoka and experience the best it has to offer.
KELLINGTON POINT: $995,000 SOLD LAKE MUSKOKA: $2,895,000 PUSLINCH LAKE: $3,695,000 SOLD LAKE MUSKOKA: $4,198,000 LAKE OF BAYS: $4,987,000 LAKE JOSEPH: $5,490,000 SOLD LAKE OF BAYS: $6,995,000 GEORGIAN BAY: $5,995,000 SOLD LAKE JOSEPH: $10,995,000 LAKE MUSKOKA: $8,895,000 SOLD GEORGIAN BAY: $1,595,000 SOLD SOLD SOLD SOLD LAKE MUSKOKA: $6,995,000 SOLD SOLD CAYMAN MARSHALL –INTERNATIONAL LUXURY & LIFESTYLE ■ SEARCHMUSKOKAREALESTATE.COM 76 SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage
LAKE ROSSEAU: $11,950,000
SOLD SOLD SCAN TO SEE MORE CAYMAN MARSHALL –INTERNATIONAL LUXURY & LIFESTYLE ■ SEARCHMUSKOKAREALESTATE.COM 77 SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage
LAKE MUSKOKA: $16,995,000

AFTER A LONG AND DREARY WINTER, IT’S FINALLY TIME TO BASK IN THE WARM AND FRESH SUMMER AIR ON YOUR PATIO.

And why not do it in style? Let Southern Living Design help turn your summer dreams into a reality. With our new seasonal stock arriving fast, we can inspire everyone who stops by our showrooms. Whether it’s

your deck, front porch, or balcony, we offer stylish and comfortable furniture for dining, entertaining, chatting, or just relaxing. Our latest arrivals from Gloster and other quality brands are perfect for soaking up the sun all summer long. So come visit us today to see our latest collection and discover how we can help you create the perfect outdoor oasis.

CAUTION: MAY CAUSE SUDDEN RELAXATION

southernlivingdesign.ca | (905) 823-3036 844 Southdown Rd, Mississauga, ON CONTACT US TODAY
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CAYMAN MARSHALL –INTERNATIONAL LUXURY & LIFESTYLE ■ SEARCHMUSKOKAREALESTATE.COM 79 SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage
SOUTHWEST EXPOSURE, 5,000 SQ.FT., 7 BEDS, 6 BATHS – LAKE MUSKOKA $4,895,000
239
FT. FRONTAGE, 3,240 SQ.FT., 4+1 BEDS, 4 BATHS – LAKE OF BAYS $4,995,000

Family Home:

A vision brought to life Muskoka Builder’s

FEATURE LISTING
80 ■ SUMMER 2023

While stumbling across the perfect waterfront property sounds like a dream, for Stephen and Andrea Johnston it was a combination of adventure with a vision.

In 2016, the Johnstons found a small, three-bedroom cottage built in the early ’70s, with green carpets, linoleum flooring, classic yellow and orange floral wallpaper – and fantastic long lake views. Their vision was the selling point of this property, and the Johnstons brought that vision to life.

The picturesque cottage they built stands as a shining example of the finest in hand-crafted, custom-built retreats. Andrea and Stephen poured their heart and soul into constructing this breathtaking 4,800-square-foot home. They personally handpicked timbers from 100-year-old Ontario barns, and selected granite from quarries in the region for the cottage's three custom fireplaces. Reclaimed hemlock flooring and Eramosa limestone in the grand entrance and Muskoka room add to the home's unique warmth and character, while mahogany windows and doors provide expansive views of the lake from every room.

Stephen's background as a builder, combined with his extensive experience in the Muskoka landscape, gave him the knowledge to make the best decisions for the property and his family. He used the most energy-efficient structure, chose stunning detailed finishes both inside and out, made great use of the land and created a lowmaintenance property. Each detail and decision worked toward creating a lakeside haven that harmoniously blends into its surroundings. The property boasts many features designed to offer luxury, privacy, and ample

opportunities for outdoor adventures, relaxation, and entertainment.

Andrea explains, “We designed the house for entertaining and family gatherings.” To make the home comfortable and welcoming to family and guests, there are four selfcontained bedrooms, each with its own ensuite and walk-in closet, for optimal privacy; but she also designed several great gathering spaces both in and outside the home. Some of those gathering spaces include a great room, bar, games room, Muskoka room, outdoor kitchen, lakeside firepit, gym, a home theatre with a walkout to the granite patio overlooking the gardens, and most importantly a chef’s kitchen.

The Johnstons love to cook, so the kitchen design was important. They know the kitchen is the heart of the home, and often find family and friends gathering around the island sharing stories and making memories. This kitchen is an entertainer’s dream, featuring a Wolf gas range, stunning marble counters and backsplash, built in SubZero fridge and freezer, undercounter ice cabinet, apron sink, wine fridge, built-in Miele convection steam oven, prep sink and a Bosch builtin coffee station (Stephen’s favourite appliance). As the heart of the home, the design of this kitchen truly makes

SUMMER 2023 ■ 81

entertaining easy, with every detail considered. Andrea had an image in her mind, and Stephen’s meticulous attention to detail brought it to life.

Although the kitchen is the heart, Stephen says his favourite place to be is the Muskoka room. The glass walls open to bring the outdoors in, and the porch is conveniently surrounded by automatic screens to keep the bugs out. Most mornings start in the Muskoka room, and evenings come to a close relaxing by the warmth of the gas fireplace. It is the perfect place to take in the view, listen to the loon calls crying over the lake, and enjoy the beauty of the glistening water, stunning granite outcroppings and majestic pines lining the shores of the bay. “It’s the most relaxing room in the house,” he says.

While the beauty of the property can easily be seen, the Johnstons also wanted to ensure it was functional. Stephen says, “Having a lowmaintenance, energy-efficient home was important to us, so we chose ICF construction, installed EnviroShake roofing, and added heat-blocking film to the great room windows.” Along with the

energy-efficient and low-maintenance construction, extensive landscaping with built-in irrigation adds to the beauty of the property. The result is a cottage that’s perfect for coming up on the weekend and relaxing rather than working.

This Lake of Bays retreat is a truly exceptional property that caters to those who value privacy, luxury, and the beauty of nature. With its beautiful design, attention to detail, and range of amenities, it is sure to impress even the most discerning buyer. Stephen’s masterful craftsmanship shines through in every aspect of the property, providing a serene and luxurious lakeside experience like no other.

The Johnstons spent much time deliberating on their design, and the result is a warm, inviting family retreat that encapsulates the long lake views that stole their hearts. Whether you are a family looking for a place to escape the stresses of daily life, thinking of retiring or relocating to Muskoka, or looking for an investment property, this cottage has something for everyone.

SCAN TO LEARN MORE ABOUT THIS LISTING VIEW THIS LISTING ON PAGE 83
82 ■ SUMMER 2023
A warm, inviting family retreat that encapsulates the long lake views...
STUNNING LONG LAKE VIEWS, 4,800 SQ.FT., 4 BEDS, 6 BATHS – LAKE OF BAYS $5,295,000
SCAN TO SEE MORE SOLD CAYMAN MARSHALL –INTERNATIONAL LUXURY & LIFESTYLE ■ SEARCHMUSKOKAREALESTATE.COM 83 SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage
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230 FT. FRONTAGE, 4,500 SQ.FT., 4 BEDS, 4 BATHS – LAKE MUSKOKA $5,199,999
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447 FT. FRONTAGE, 32.7 ACRES, 15,000 SQ.FT., 15 BEDS, 16 BATHS – WHITESTONE LAKE $6,800,000
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International
Inc.,
Cayman Marshall
Realty
Brokerage

BACKCOUNTRY FOIL SURFING

FIND YOUR DREAM WAVE

CAYMAN MARSHALL –INTERNATIONAL LUXURY & LIFESTYLE ■ SEARCHMUSKOKAREALESTATE.COM 94 SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage
300 FT. FRONTAGE, 6 ACRES, 7,490 SQ.FT., 6+3 BEDS, 7+1 BATHS – LAKE JOSEPH $18,900,000 EXCLUSIVE SCAN TO SEE MORE STATE OF THE ART NEW BUILD READY FOR OCCUPANCY JULY 10TH CAYMAN MARSHALL –INTERNATIONAL LUXURY & LIFESTYLE ■ SEARCHMUSKOKAREALESTATE.COM 95 SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage

Get in the KNOW!

Most brokerages advise you to put your property into the Multiple Listing Service (MLS) system, in order to get it in front of the greatest number of prospective buyers possible. But when it comes to Muskoka property – especially in the current market – that may not be the best, or even most desirable, route for you.

Cayman Marshall has a better way to market your property, which not only ensures that only serious, wellqualified buyers view your property, but allows you to maintain your privacy and avoid the stress and hustle of listing with MLS.

With a Cayman Marshall exclusive listing, your property will only be visible to members of our proprietary database. Personal viewing appointments are only scheduled after our agents have taken prospective buyers through a careful pre-screening process.

Our system works equally well for buyers. Rather than enduring the “feeding frenzy,” panic-bidding and sometimes, disappointment that accompanies desirable MLS properties, you have the assurance of knowing the property is only being seen by serious, well-qualified prospects like you, and managed exclusively through Cayman Marshall’s offices.

The success of our system speaks for itself: since last August, we’ve sold well over $133 million in exclusive sales alone. Allow us to show you the better way to sell your Muskoka property!

BENEFITS OF LISTING EXCLUSIVELY WITH CAYMAN MARSHALL LAKEOFBAYS LISTED AT$7,995,000 LAKEJOSEPH LISTED AT$13,995,000 LAKEJOSEPH LISTEDAT$5,490,000 SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage 96 ■ SUMMER 2023
THE

MORE EXCLUSIVELY SOLD PROPERTIES WITH CAYMAN MARSHALL:

LAKEMUSKOKA LISTED AT$7,995,000

LAKEJOSEPH LISTED AT$6,995,000

• LAKE JOSEPH LISTED AT $13,995,000 1,000 FT. FRONTAGE SW EXPOSURE

• LAKE OF BAYS LISTED AT $7,995,000 800 FT. FRONTAGE

• LAKE MUSKOKA LISTED AT $6,995,000

• LAKE JOSEPH LISTED AT $6,995,000 59 ACRES

• LAKE ROSSEAU LISTED AT $5,500,000

• LAKE JOSEPH LISTED AT $5,490,000

• LAKE MUSKOKA LISTED AT $5,200,000

• LAKE MUSKOKA LISTED AT $3,980,000

• LAKE ROSSEAU LISTED AT $3,795,000

• LAKE ROSSEAU LISTED AT $2,995,000

• LAKE ROSSEAU LISTED AT $1,800,000

• 11 LOTS IN HUNTSVILLE LISTED AT $1,000,000+

• NEW BUILD SOLD ON LAKE JOSEPH

SINCE LAST AUGUST, WE’VE SOLD WELL OVER $133 MILLION IN EXCLUSIVE SALES ALONE.

Connect with a Cayman Marshall Agent to stay completely in the KNOW of our listings!

SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage SUMMER 2023 ■ 97
LAKEMUSKOKALISTED AT $6,995,000

THE IMPLOSION

REAL ESTATE MODEL

Imagine if you bought a fancy new car, but the dealer you bought it from had no service department, no showroom, no after-sales service of any kind at all. The only service they offered was to take your money and hand over your keys. And yet they charged you a hefty fee for the privilege.

In a way, that’s basically what a lot of brokerages do these days. I don’t think that’s reasonable, and I don’t think it’s a recipe for long-term success, either. I’m not going to pussyfoot around what I believe is the truth: in the modern world of real estate, the traditional brokerage model is broken, and it may not be fixable. It feels good to finally just say it. Now I’ll explain

why I believe the entire industry is overdue for a complete shakedown.

For years, most standard brokerages worked something like this: a seller hired the brokerage firm (or an individual agent who hung their license at that particular brokerage), and they provided the necessary services to sell your house. But often the best things they had to offer were

1. A good location (i.e., their office);

2. MLS (Multiple Listing Service), which was contained in a fat binder that the agent usually carried around with them in the car; and

3. the brand and training that supported the brokerage. That was a big deal in the ’80s and ’90s!

Why the traditional real estate model is set to implode on itself
98 ■ SUMMER 2023
OF THE TRADITIONAL

But over the years, that model has eroded. Access to MLS listings is now widely available to the public (with some exceptions). Many agents have come to negotiate more perks and concessions from the brokerage, and engaging many of the usual services –staging, home inspection professionals, etc. –on their own (and often charging their clients extra for these services). In many cases, the brokerage has become little more than a shell or clearing house – while still taking a nice cut of the commission you pay.

These days, that’s simply not good enough. When you’re selling a multimillion-dollar property, your most qualified prospective buyers may not even be looking on MLS. (In addition, Canada is the only country in the

world that I’m aware of that has a national MLS. So where are you looking if you’re a foreign buyer?) Buyers today are much more sophisticated and intelligent; they’re going to need more than just a fresh coat of paint and maybe some nice flowers in the front porch urns to be impressed by your property.

Here’s the kicker: many brokerages today have gotten themselves into a corner that there’s really no getting out of. If the agents in a particular brokerage have negotiated such generous commissions for themselves that there’s little profit left over for the office, the opportunity to offer added value to clients – even if the brokerage owners were so inclined – is diminished. The result is a model that’s pretty much doomed.

I BELIEVE THE ENTIRE INDUSTRY IS OVERDUE FOR A COMPLETE SHAKEDOWN.
SUMMER 2023 ■ 99
"We owe it to our clients to work hard to offer genuine value, genuine expertise, and services that work in their best interests, not just in ours."

SOPHISTICATED LEAD GENERATION SYSTEM

Okay, so what would it take to change this scenario? What if you completely broke that model, and started out from a completely different standpoint? How about actually adding value that the consumer can see and feel; services they can’t easily go online and get for themselves, instead of a lot of flashy sales talk?

I think we owe it to our clients to work hard to offer genuine value, genuine expertise, and services that work in their best interests, not just in ours. Let me give you a few examples.

I started my career as a young man working in software development, and early on I recognized that the future of this industry lay in mastering technology. So from the day we opened our doors, making use of technology to further our clients’ needs has been at the

heart of many of our breakthroughs here. Cayman Marshall operates no fewer than 16 unique websites, a proprietary algorithm that precisely, accurately and consistently matches sellers and targeted buyers, and a sophisticated lead generation system that ensures the properties we are entrusted with marketing are brought before a constantly expanding audience of interested parties.

As our company has grown, we’ve added an array of in-house services that are automatically available to the clients who list with us. Cayman Marshall magazine has come to be regarded as one of the finest magazines of its type in Canada. Our team includes a host of talented in-house architects, designers, stagers, contractors and even construction personnel whom we make available should they need any of these services.

CAYMAN MARSHALL MAGAZINE
100 ■ SUMMER 2023
"The MLS is not good enough when you’re selling a multimillion-dollar property, your most qualified prospective buyers may not even be looking there."

CONSTRUCTION PERSONNEL

Our exclusive listing services are another way we work to add demonstrable value. Some sellers choose to place their property only in our proprietary database, forgoing MLS altogether. We use powerful lead-generating software to bring that property to the attention of highly qualified buyers, who are pre-screened before our agents make an appointment to have them visit the property. It’s a boon for clients who value their privacy, or simply don’t want to be bothered with the feeding frenzy that can occur when a highly desirable property goes on the market.

A lot of consumers today are angry at our entire profession; there’s a pervasive sense that real estate agents get obscene amounts of money for basically nothing. That’s a model that cannot sustain for much longer. I truly believe this is about much more than than staying competitive; it’s about survival.

VALUE FOR CLIENTS

TALENTED IN-HOUSE DESIGNERS

The way I see it, there’s only two ways that modern brokerages can go in 2022 and beyond. You can either focus on working hard to create real, demonstrable value for the clients who use your services – far beyond the outdated MLS-and-fresh-flowers route – or you just might find yourself, sooner rather than later, left behind.

SUMMER 2023 ■ 101

DESIGNING FROM THE INSIDE OUT

Integrating exterior, interior and structural design creating fluidity to the overall build and design.

UPHOLSTERY

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PARTNERS IN TRANSFORMING A VISION INTO A UNIQUE, RELEVANT AND TIMELESS DESIGN.

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Full-service interior design creating unique and luxurious interiors that translates a vision into beautiful form and efficient function.

FOR INQUIRIES, PLEASE EMAIL US AT:

3D Rendering by Cassis Design Studio
FURNITURE INFO@CASSISDESIGNSTUDIO.COM | HUNTSVILLE | PORT CARLING
LINENS & DECOR

MUSKOKA’S SECRET

Surf SurfSPot SPot

(AND WHY IT’S SO SPECIAL) (AND WHY IT’S SO SPECIAL)

Muskoka

is renowned for its natural beauty and pristine environment. But did you know that it’s also home to a secret spot that’s perfect for kite surfing? It’s a hidden gem that’s surrounded by trees and natural beauty, providing an ideal location for water sports enthusiasts.

I interviewed Todd Adair, president of Cayman Marshall International Realty; Jeff McKee, pro wake-foiler and brand manager of Slingshot Sports; and Neil Brown, VP of sales and marketing at Cayman Marshall, to find out what makes this spot so special and what exciting activities you can do there.

Adair discovered Skeleton Lake while exploring Muskoka’s waterfront properties. “I was out looking at a new real estate deal one day and took note of Skeleton Lake’s beautiful extended shallow-water beaches. I wondered if it were kite-surfable. As it turns out, the lake’s trees and orientation create a natural wind tunnel that amplifies speed and creates perfect conditions – though the winds are only strong enough maybe a dozen days of the season.”

Neil Brown Todd Adair

McKee recently joined the Cayman Marshall team for an exciting day of foilboarding. He rode on a Slingshot Phantasm Foil and WF1 board – both popular choices among foilboarders. These boards are designed to be lightweight, durable, and easy to ride (although wakeboarding or wakesurfing experience is recommended). They are also versatile, making them perfect for riders of all skill levels.

But what exactly is wake foiling, anyway?

Wake foiling is a relatively new water sport that involves riding a foilboard (similar to a surfboard, but smaller and equipped with a hydrofoil attached to its underside instead of fins) behind a boat. Unlike traditional wakeboarding, where the rider is towed at higher speeds and wears boots for jumping/spinning/flipping, the hydrofoil lifts the board out of the water, creating a sensation of flying over the water’s surface – it’s a smoother and exhilarating sensation.

“I had a blast with the Cayman Marshall team,” McKee says. “They are a great group of people who are passionate about the sport. We’ve known each other through decades of wakeboarding, and now we are older, probably wiser, and falling in love with boating all over again thanks to the foil.”

WAKE FOILING

IS A RELATIVELY NEW WATER SPORT THAT INVOLVES RIDING A FOILBOARD (SIMILAR TO A SURFBOARD, BUT SMALLER AND EQUIPPED WITH A HYDROFOIL ATTACHED TO ITS UNDERSIDE INSTEAD OF FINS) BEHIND A BOAT.
Jeff McKee

at the cottage, but also with wind and surf.”

“Progression is the main ingredient to fun, and it’s just another way to enjoy your time on the water with family and friends. The low-impact nature of wake foil surfing keeps it open for all ages to enjoy this amazing sensation.” Brown’s passion for wake foilboarding is evident, and he is a great ambassador for the sport.

Although foilboarding is possible behind many types of boats, Pride Marine has boats available that are optimal for this exciting sport. According to Brown, “Using a boat with the right features for surfing makes all the difference. These wake

boats use ballast, speed control and wave shaping technologies to adjust the weight distribution and create the perfect wave for surfing. By manipulating all of these technologies, riders can adjust the size and shape of the wave to suit their needs and maximize their fun.”

Now, what about kite surfing? Much different from wake foiling, kite surfing involves buckling your waist harness to a massive kite that sails in the wind to propel you. “Kiting is like nothing I’ve ever experienced before,” says Adair.

“The adrenaline fuelled by harnessing Mother Nature’s raw power to shred across the water and fly through the air is something you need to experience to understand.

“I can’t even try to describe the sensation. It was a huge day for me discovering I didn’t need to travel south to experience it when it was in my own backyard all along.”

Skeleton Lake isn’t just for water sports enthusiasts. The lake is surrounded by

beautiful hiking trails and parks, making it the perfect spot for a family picnic or a leisurely walk. The area is also home to a variety of wildlife, including deer and sometimes moose.

If you’re planning a trip to Muskoka, check out Skeleton Lake. With the right equipment, boat, and location, you’re sure to have an unforgettable experience.

If you’re interested in foilboarding or kite surfing, be sure to check out Pride Marine and Slingshot Sports for the best equipment. And don’t forget to ask Neil about his switch from wakeboarding to wakefoiling the next time you see him.

> pridemarinegroup.com

> slingshotsports.com

EQUIPMENT THE EQUIPMENT THE

Slingshot WF1 Board Slingshot Phantasm Foil
Super Air Nautique G23

MASTER THE WAKE

DOWNLOAD FROM GOOGLE PLAY OR THE APP STORE DOWNLOAD OUR EXCLUSIVE NEW APP! Luxury Lifestyle Content Exclusive Real Estate Listings to keep you inspired! that you can’t find elsewhere! A Special Surprise for your home or cottage! Cayman Marshall Connect Offers You:

CAYMAN MARSHALL ADVANTAGE

When we opened the doors of Cayman Marshall International Realty Inc. as a small boutique brokerage firm to serve the Muskoka real estate market in 2012, we did so with the intention of redefining the level of service that clients could expect from our real estate professionals. Since then, we have grown into an impressive team of top-producing realtors and brokers, committed to ensuring our clients receive the highest level of service when buying or selling property in one of Canada’s most sought-after luxury destinations.

We at Cayman Marshall have been entrusted with the most prestigious waterfront properties in Muskoka. As leaders in luxury and waterfront real estate, we have had record sales on many of Muskoka’s finest lakes. With sales now surpassing the multi-billion-dollar mark, we’ve secured our position as a leader in luxury real estate. We also offer a complete selection of luxury cottage rental properties.

We have offices in Port Carling, Toronto, and our all-new location in Huntsville, which also serves the Lake of Bays area. Our in-house IT professionals have developed proprietary online tools and software, interactive and intuitive websites, lifestyle tours, stunning photography and an astonishing network of over 400 local and international referral partners, to ensure our clients’ listings get the exposure they need to attract the most discerning local and international buyers.

We currently print eight issues of our Cayman Marshall magazine per year, with an annual distribution of 250,000. Each magazine is delivered to the front door of homes and cottages of high-net-worth clientele throughout Ontario.

We are proud to mention that the Cayman Marshall Port Carling brokerage was voted by a panel of international

judges to be the “Best Real Estate Agency in Canada,” two years in a row – a title that we cherish! Cayman Marshall was also named one of “Canada’s Fastest Growing Companies” by Maclean’s magazine for three years (2018, 2019 & 2022). We have also been named one of Canada’s fastest growing companies by the Globe and Mail. We expect to keep our title as the disrupter in luxury real estate.

Founded on the principles of teamwork, service and value, Cayman Marshall is the best advantage for buyers and sellers alike in Ontario. If you’re looking for a real estate solution that’s undeniably different, please reach out to myself or one of my teammates and start experiencing the advantage!

“Become so skilled, so vigilant, so flat-out fantastic at what you do that your talent cannot be dismissed.” – Oprah Winfrey
Todd Adair The Cayman Marshall team celebrating 2018 sales in Montego Bay Jamaica.
Sales Representative*
Record** SUMMER 2023 ■ 111
Cayman Marshall International Realty Inc., Brokerage caymanmarshall.com ■
Broker of

Jeff entered into real estate in 2008 facing a down market and a recession. Overcoming the odds, Jeff has now become a “top producer” in his industry. Working and living in Muskoka comes with a deep appreciation; it is this appreciation that Jeff portrays to his clients every day.

Kristin and her family enjoy calling Muskoka home. In 2015 Kristin began her career with Cayman Marshall and has been lucky to work alongside some of the most talented agents in the business. During her spare time you can find Kristin and her family experiencing all the outdoor activities that Muskoka has to offer.

Jarrett is a real estate professional with a passion for flipping properties. He has worked on commercial and residential subdivision development for five years in Exeter, ON. Prior to joining Cayman Marshall, he worked as a broker for a development firm in Concord, where he was recognized as a top producer. Jarrett enjoys spending time with his wife, two dogs, and

Growing up on the lakes gave Joel a passion for water sports and the outdoors. Toronto has been home for the past ten years, but Joel will always feel at home on the Big 3. Whether trading residential or commercial real estate, Joel’s nearly 15 years in the business gives his clients a wealth of knowledge they can depend on. He is best known for helping clients build strong real estate portfolios and finding exceptional spaces to call home.

Sales Representative

With 25 years’ experience in sales and marketing, joining the Cayman Marshall team was a great fit for Michael. His “customer first” dedication to his clients has always resulted in successful long-term relationships. With a passion for boating and water sports, Michael looks forward to enjoying all that the Muskoka Lakes has to offer.

MCNAIR* Licensed Assistant

Charlie made the move over 8 years ago to beautiful Muskoka where she spent time growing up on the lake and always wanting to make Muskoka part of her roots and pursue her career. With many years of experience in customer service and relations, Charlie is determined and focused on customers and the team members of Cayman Marshall, making her a great addition and asset to our team.

Meredith was born and raised in Mississauga and spent her summers as a child exploring Muskoka. Meredith developed a love for architecture and design at a young age and was able to turn her passion into a career after completing her education in Interior Design at Ryerson University. With over 5 years of experience in the design industry, Meredith is developing her craft while creating beautiful and timeless interiors.

MARK PAYNE* Sales Representative

Mark Payne is new sales representative here at Cayman Marshall. Mark comes to the real estate world after selling an awardwinning marina on Georgian Bay which he owned for 25 plus years. Mark has a passion for customer excellence in which is one of the main things he attitudes his success to. Mark both lives and cottages in the Parry Sound/Pointe au Baril area where he enjoys boating and cottage time with his wife and daughter.

JEFF LIDDLE* Sales Representative KRISTIN McCREA Office Manager/Personal Assistant to Todd Adair JARRETT DELBRIDGE** Broker of Record MEREDITH PARSONS Designer JOEL ADAIR* Sales Representative
Cayman Marshall International Realty Inc., Brokerage caymanmarshall.com ■ Sales Representative* Broker of Record** 112 ■ SUMMER 2023
father to his two children.

Growing up in Waterloo, Cat was fortunate enough to spend all of her summers at her family cottage on Lake of Bays. Cayman Marshall sought after Cat for her enthusiastic, positive attitude and Cat is now thrilled to be building a career in Sales with the Cayman Marshall Team.

Neil gravitated to the shorelines of Muskoka in 2000 pursuing a passion for watersports. His background as an athlete and affinity for coaching lead to a successful 20-year career in the luxury boat industry, where he was able to gain a deep understanding of the Muskoka cottage lifestyle. “Working with Todd and his team as clients over the years, I knew I had to be part of Cayman Marshall's unique approach and culture.”

STEVE HADDOCK*

of Georgian Bay. Sarah is passionate about travel. She has just returned home from Turks and Caicos Islands where she worked in Private International Banking. With over thirteen years of experience in customer relationship building, she is an excellent addition to the Cayman Marshall Team.

Brand Partnership Executive/Editor

JD is a proud product of Muskoka and joins our team as a commerce grad from uOttawa and its Management Consulting Program. Over a decade of competitive hockey on several teams has equipped JD with grit and sparked a passion for connecting with new people and learning what makes them tick. He is a problem solver, a perpetual learner, and is excited to promote the growth of the Cayman Marshall Magazine.

Kareina spent summers of her childhood at cottages in the Mactier and Nobel Area. She lived in Alberta for a couple years and loved the mountain views but really missed the lakes and maple trees and could not wait to get back to the peace that is Muskoka. She has been an educator for several years and has worked in customer service. Kareina is excited to be a part of the Cayman Marshall team.

Steve is a strong relationship builder, honest and dedicated to Customer Service. This combined with his intimate knowledge of Muskoka lakes and area has made him a consistent top producer. Steve is an avid cyclist and golfer and maintains residences in Toronto and Muskoka and ties to both communities. His mantra and favourite quote is to “get up, dress up, show up, and never give up”.

understanding for Muskoka is what helps her succeed in making the real estate transaction successful and enjoyable for all her clients.

JACKIE WARNER* Sales

Jackie grew up at her cottage in Muskoka and knows the region well. She is a Ryerson business graduate with experience working in media for top ad agencies, City TV, and Much Music. Her creativity and passion for the cottage lifestyle will be apparent when helping to sell your home or find your dream property. Jackie is a mother and a yoga enthusiast and is thrilled to be aligned with the prestigious Cayman Marshall brand.

HEAD OFFICE:

202-97B Joseph St Port Carling, ON P0B 1J0 705-765-5759

BRANCH OFFICE:

20 Main St. W. Huntsville, ON P1H 2C3 705-765-5759

TORONTO OFFICE:

200-99 Yorkville Ave Toronto, ON M5R 3K5 647-696-4733

Representative Vice President of Sales & Marketing/Sales Representative
Cayman
■ Sales Representative* Broker of Record** SUMMER 2023 ■ 113
Marshall International Realty Inc., Brokerage caymanmarshall.com
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