15-17 SEPTEMBER 2015
PARC D’EXPOSITIONS - PARIS NORD VILLEPINTE
PRESS RELEASE
PREMIÈRE VISION PARIS EMPHASISES TRANSVERSAL COLLABORATION BETWEEN BUSINESS SPECIALITIES, AFFIRMING A STREAMLINED, CREATIVE AND SELECTIVE PREMIUM POSITIONING TO SERVE THE GLOBAL INTERNATIONAL FASHION INDUSTRY. In February 2015, Première Vision Pluriel became Première Vision Paris. The sole organiser of this ensemble of 6 shows, all mutually complementary in terms of businesses and know-how, Première Vision then also launched its new brand policy based on the Première Vision name, to reinforce the unique, unparalleled offer proposed by these 6 shows. Shows which, through these strategic evolutions and a strong desire for harmonisation, have skilfully gained in coherence while profiting, as a whole, from the renown, image, worldwide strength and influence of the Première Vision brand. Additionally, the goal has been to promote and coordinate the different professions with their specificities at the heart of a single, homogenous, more coherent and more efficient event.
This objective that has now been reached in light of the strong adherence of exhibitors faced with these changes. Based on a study conducted during the February shows, exhibitors in fact confirmed the essential role of the Paris event and the consistency of its strategic choices: 93% of exhibitors at the Première Vision Paris shows confirmed their «strong adherence» to the new brand policy and the new strategic directions taken by Première Vision. 89% of them also attest to the leadership of Première Vision Paris, and consider this international event to be the most important in the industry.
premierevision.com
15-17 SEPTEMBER 2015
PARC D’EXPOSITIONS - PARIS NORD VILLEPINTE
PRESS RELEASE
Exhibitors – spinners, weavers, accessory makers, design studios, tanners, garment manufacturers – and visitors – buyers, accessory and fashion brand designers and heads of fashion companies –, all anticipate a show with increased efficiency and productivity. Some are seeking to gain in visibility and develop solid business relationships; others are looking for inspiration and innovative collections that will make their products stand out. These evolutions, strategic developments and strengthened inter-show synergies well reflect the ambitions of Première Vision Paris: to meet the needs and expectations of the global fashion industry thanks to a unique, consolidated international event of 6 shows reflecting the sector’s major business activities, all of which are complementary in terms of materials and services, and also thanks to a selective, high-end and creative offer. Driven by this dynamic, the next edition of Première Vision Paris - from 15 to 17 September at the Parc des Expositions in Paris-Nord Villepinte - will focus on the development of interactions and cross-collaborations between the 6 shows’ business activities, while further promoting their individual strengths within an increasingly harmonised event.
premierevision.com
15-17 SEPTEMBER 2015
PARC D’EXPOSITIONS - PARIS NORD VILLEPINTE
PRESS RELEASE
SEPTEMBER 2015, 1,915 EXHIBITORS: A DYNAMIC, EVOLVING OFFER. COHERENT AND EFFECTIVE SHOWS. Yarns and fibres, fabrics, leathers and furs, designs, accessories and components, manufacturing… during three days, the global event for fashion professionals will present to the world’s fashion players a rich and exclusive offer across its 6 shows. This richness of the offer, now tied to the new brand policy and the full integration of the Première Vision Paris shows, now makes it possible to fully develop a transverse collaboration of know-hows, to create connections between exhibitors and showcase interactions between the different businesses. As sole organiser, Première Vision has been able to analyse the offer of its shows in a more comprehensive fashion. And while each show maintains its specificities and continues to develop its own offer, synergies between shows and between exhibitors will be strengthened as of this next edition. Closer ties, relocations or reclassifications have been made, reflecting the overall aim of Première Vision to offer a structured event that is more effective and consistent, thanks to a more immediately readable offer that is organised and adapted to the needs of international buyers and markets. This new dynamic, a direct result of the strategic changes made by Première Vision Paris, has enabled some exhibitors - whose skills intersected several shows or businesses -to integrate new areas and reposition themselves. These changes should enable them to further improve their performance.
The 6 Première Vision Paris shows: As a reminder, since February the Première Vision brand name is attached to the definition of the specific profession of each of its shows: } Première Vision Yarns (formerly Expofil, the show of yarns and fibres); } Première Vision Fabrics (formerly Première Vision, the world’s premier clothing fabric show); } Première Vision Leather (formerly Cuir à Paris, the show for experts in leather and fur); } Première Vision Designs (formerly Indigo, the show for textile design and creation); } Première Vision Accessories (formerly Modamont, the international show of accessories and components for fashion and design); } Première Vision Manufacturing (formerly ZOOM, the show specialised in fashion manufacturing).
} More details concerning these developments and closer interactions
will be announced shortly.
premierevision.com
15-17 SEPTEMBER 2015
PARC D’EXPOSITIONS - PARIS NORD VILLEPINTE
PRESS RELEASE
PREMIÈRE VISION PARIS IN FIGURES Each season, the six shows comprising Première Vision Paris meet the same demand for quality and creativity in terms of their offer and services, thanks to newly harmonized selection processes. For the next edition, candidate companies were rigorously selected by committees composed of industry professionals, using criteria of creativity, know-how, quality of service and financial reliability, a process now harmonized for greater coherence in the proposed offer. Despite this meticulous selectivity, some 153 new international companies were chosen for the six shows overall (there were 130 in September 2014), new exhibitors that come from the principal leading countries of the international fashion industry. It’s a sign of strengthened creative and qualitative richness for companies in the sector on an international level. Among these exhibitors are 19 companies returning to the shows after several seasons of absence. These returns . attest to the irreplaceable role of the Première Vision Paris ensemble for companies who want to develop their commercial activities and gain international visibility. Altogether, whether loyal or new, some 1,915 exhibitors from 55 countries all numbering among the most influential and creative in the industry, will present their collections and latest seasonal developments at Première Vision Paris in September. A stable number of companies (there were 1,933 in September 2014), which positions this next edition in a very positive global dynamic. Indeed, this season might even be more dynamic than ever, as exhibitors are tending to invest both more and better in the shows: larger exhibit spaces, more fully developed stands, with broader and more diversified offers… All that reflects the weight and influence of the Première Vision Paris shows on industry activity, and also reflects their strong positioning in terms of new and creative, premium and highly creative proposals.
In September 2015, Première Vision Paris is: } 1 unique and global ensemble of 6 leading shows, now harmonised and fully integrated; } 1 selective, exclusive and diversified offer, which is above all creative, qualitative and innovative, presented in 4 exhibition halls; } 6 complementary business sectors with a synergy in terms of offer and services; } New developments and collections from 1,915 exhibitors who number among the most creative and innovative companies in the world; } 1 international event: 55 exhibiting countries, and more than 62,000 visitors (62,431 in September 2014/ 58,443 in February 2015) with 73% international; } 153 new exhibiting companies coming from the principal leading countries in the worldwide fashion industry; } a loyalty rate among exhibitors that is exceptional, a reflection of the importance and influence of the Première Vision Paris shows for business in the industry; } 19 companies returning to the shows after several sessions away, attesting to the essential role of Première Vision Paris for international professionals; } 1 unique fashion information and seasonal directions presented in 16 forums, across more than 5 500 m² of dedicated spaces.
premierevision.com
15-17 SEPTEMBER 2015
PARC D’EXPOSITIONS - PARIS NORD VILLEPINTE
PRESS RELEASE
The top 10 exhibiting countries at Première Vision Paris:
The offer at the 6 Première Vision Paris shows in figures: TOTAL NUMBER OF EXHIBITORS
SHOWS Première Vision YARNS
NEW EXHIBITORS
OF WHOM RETURNING
NUMBER OF EXHIBITING COUNTRIES
48
6
1
18
Première Vision FABRICS
766
45
7
34
Première Vision LEATHER
338
14
3
27
Première Vision DESIGNS
247
30
3
20
Première Vision ACCESSORIES
319
20
3
26
Première Vision MANUFACTURING
198
38
3
24
48
6
0
15
1915
153
19
55
of which Knitwear Solutions Première Vision Paris (Total)
} Discover a detailed look at new exhibitors at each of the Première
Vision Paris shows on the Première Vision website, under the NEW EXHIBITORS heading.
Presse PREMIÈRE VISION Igor Robinet-Slansky @ : i.robinet@premierevision.com T : +33 (0)1 70 38 70 30 P : +33 (0)6 42 06 31 02 #wearepremierevision
Première Vision Leather
Juliette Sébille
@ : j.sebille@premierevision.com T. +33(0)1 70 38 70 33
2e Bureau Marie-Laure Girardon @ : m.girardon@2e-bureau.com T : +33 (0)1 42 33 93 18
premierevision.com