26 SS
PV COLOR BOOK
Re-evaluating The risks, challenges and stakes, The resources at our disposal those Renewable, those growing scarce.
.10.2012*
Io non sono il tuo mare, 06
Rethinking our habits, our lifestyles, our industry, Re-examining the sector and its methods those that bear impacts, those that repair. Carefully analyzing our creative and industrial processes, our ways of producing and consuming.
2.05.2018*
Re-sensing, Re-experiencing, Re-tasting shared sensory pleasures, Re-listening to silence, to redirect our actions.
Échec, 0
* Projet “Le plus dur reste à venir”, 2022 © EMILIE FRANCESCHIN
La tempêt e
a vant le calme, 25.11.2019
t le calme, 25/11/2019*
La tempête avan
Being Reactive. Resetting. Refreshing.
5
Recalibrating, Finding a scale that fits our needs and wants, while helping preserve the world around us. Refocusing the debate on the essentials To redirect our goals towards creative and sustainable harmony.
BLUE DISTORSION
USES Fluid denims, silkies, fancy womenswear, metallic trims EFFECTS & PRODUCTS Modern technical holographic with fluid liquid-like gradient Play on texture and pattern to add depth to the design Shimmering reflections for fancy developments Faux unis with ikat vibrations
©JOSEFIN ÅB
ERG / @bite ba
kk
COLOR PLAYS Gradient of blues and purple with metallic gray range reflection
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INVIGORATING COLD PLUNGE fy
for Satis RI
©ACHILLE MAU
USES Sportswear with protective performance, softwear, technical outerwear, leather, prints EFFECTS & PRODUCTS Far from idyllic beaches, swimmers embrace an adventurous spirit, exploring wild rivers and mountain lakes for an invigorating way to connect with nature Aquatic camouflage mimicking seaweed, riverbeds and torrents Plays with varnished finishings, enhancing shine variations on skins, with fluid, gradient chromatic effects. COLOR PLAYS Deep, dark gradients with a cool, fresh ray of green and blue
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02 01 17
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TART & ACIDIC
EFFECTS & PRODUCTS Plays on layering Irregular bleaching effects for light and vibrant jeanswear or cotton Yarn-dyed versions with chambrays woven for new graphic designs Joyful hues to reinvigorate leather patinas
STUDI
O RENS
Re-glow C ube -
USES Leather RTW and bag & shoes, casualwear, decorations
COLOR PLAYS Layered color: bright acids peeping through darker shades
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NATURAL BLONDES ©PIA WÜST ENBERG
USES For men’s and women’s outdoor, sport and tailored apparel. EFFECTS & PRODUCTS Harmonies that bring out the importance of natural blond hues Black, yellow and orangey accents softened by combos with beiges and neutrals Colors for technical or natural protection Pairings to freshen-up prints, tweeds and fancy wovens COLOR PLAYS Beiges, oranges and yellows with black accents to set off and update the compositions’ natural feel
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sis he
nt Modern Sy
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Melwear ©MACA BARRERA
ENGINEERING A COOLER FUTURE
(ENGINEERING A COOLER FUTURE)
In the field of innovation, a new area of research is emerging: cooling the planet, whatever it takes. Faced with the climate emergency, experts are exploring geoengineering solutions, including audacious methods like cloud brightening and reflecting solar rays back into space. Aimed at moderating global warming, these emerging climate intervention technologies shape the contours of a planet in search of solutions. On another scale, the Fashion industry is rethinking not only industrial processes and equipment but also clothing itself—its uses and functions. Sun protection, previously limited to the world of cosmetics, is now inspiring textile innovations. Take, for instance, Melwear, a research project by designer Maca Barrera based on a secondskin anti-UV fabric that mimics the epidermis, infused with melanin derived from bacteria. Meanwhile, Coldblack®, a fabric finish by Schoeller Technologies which is already on the market, with a UV protection index of 30, enables dark tones to stop absorbing heat. Like a solar reflector, it effectively shields against UV rays. To protect against heat, modern textile advancements now enable the creation of thermoregulating materials designed to wick away moisture, control perspiration, and enhance ventilation. Technologies such as Uniqlo’s AIRism, Nike’s Dri-Fit, and Adidas’ Climachill incorporate technical fibers to provide comfort and coolness during physical exertion. Initially created for sportswear, these innovations are now influencing the entire readyto-wear market. The fashion industry is also looking to natural and low-tech solutions to provide comfort in high temperatures, with oversized cuts, gauzy weaves, openwork, laser cuts, technical lace, and mesh guaranteeing lightness and ventilation. Regarding materials, natural fibers are also making a comeback thanks to their climate-friendly properties, including linen — a material used for centuries, prized for its cooling effect and breathability — and wool, a staple of winter wardrobes which is making its way into summer attire thanks to its body temperature regulating properties.
Whether through innovation or returning to the garment’s original purpose, fashion continues to reinvent itself in the face of the climate crisis, exploring new solutions in a rapidly changing world.
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Lastly, the psychological and physical power of color also plays an essential role in the perception of freshness. Light shades, by reflecting sunlight, have a truly refreshing effect—a technique already favored in urban planning. In clothing, this chromatic choice, paired with other innovations, is simple and effective.
KEY COLORS
k / photo Tuli Litvak / model Saaba Stapleton
©NICOLE ZISMAN / BAFCSM2019 Lookboo
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©MIKHAIL NILOV
In response to the summer’s heat, a refreshing palette gains ground for Spring-Summer 26, with cool blues and greens that serve as functional shades in collections, reflecting the mood for lightness and breathability.
Blues — Greens
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There’s a decline in the use of simple, classic blues. A demand for more sophisticated shades, already visible in prior seasons, is helping shift blues toward turquoise and violet tones. The influence of green lends more subtlety to blues, now used as a prominent statement color rather than serving as a neutral.
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17_ETHEREAL SKY, a glacier blue conjures up images of icy,
Nordic summer destinations. An emerging color in both the women’s and men’s markets, this new sky blue is more modern than naïve, used as an accent in bags and closeto-the-body layers like shirts, jerseys, and sports apparel.
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19_CHALK BLUE, with a slight grayish undertone, is an
emerging trend, used to update soft and fluid women’s wear - from dresses to silkies, lace, and mousselines... bringing sophistication for a formal yet unconventional look.
20
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More intense blues, like 18_CALM BLUE and 20_IODINE BLUE, are well established in collections. Intended for cutting-edge design apparel and outerwear influenced by sports cuts. Suitable for men’s and women’s markets, in fabrics as well as leathers. Greens continue to have a major influence in the men’s market and are more of a classic in the women’s market. These shades are widely marketable, low-risk, and consistently seen on runways and in e-shops, with a strong track record. 11/ DETOX GREEN, hovering between sage and chlorophyll, embodies a need for freshness and calm. 14/ OXYGEN GREEN, a pastel tinted with a touch of
mint, lightens and cools down the palette. A deceptively natural emerging shade for summer, used in solids for base layers, in color-block compositions, or as accents.
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14
ICY LIGHTNESS
EFFECTS & PRODUCTS Refined cottons, voiles and organdies play on semi-transparent effects with opaque stripes and checks A poetic, meticulous approach to vegetation, with motifs moving away from conventional floral patterns
©STUDIO SA
BINE MARCE
LIS / Stacke
COLOR PLAYS Plays on opacity between light neutrals and green, acid shades
d series - Arc tic granite / photo Pim T op
USES Shirtings, silkies, lingerie, trims
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15 12 14
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WASHED FRESHNESS ©JEAN-VIN ONET
CENT SIM
USES Jeanswear, shirtings, casualwear, prints EFFECTS & PRODUCTS Light yet colorful hues thanks to delicate dyes and washes Piece-dyeing and washes with marbled effects A cottony garment-wash spirit with irregular bleaching effects COLOR PLAYS Faded hues in greenish, turquoise or purplish tones
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15 17 12 01
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15 14 12 10
USES Softwear, athleisure, cycling, knits
©YING
ENERGIZING SOFTNESS GAO
EFFECTS & PRODUCTS Blue and green tones move into the wellness and beauty universe, with a slightly cleaner, more minimalist inspiration Softness and fresh color options combine with high-tech properties For second-skin materials in color block, or for neat, precise weave compositions COLOR PLAYS Color blocks of green, blue and pink
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26 11 19
17 20 11
CANDID FRESHNESS
NATHAN TR
24 ©JO Kaboocha, 20 o JOHN HOO
AYTE / phot
PER / courte
USES Men’s and women’s tailoring, casualwear, shirting, prints and micro-embroidery EFFECTS & PRODUCTS
n allery, Mila sy Nilufar G
Romantic patterns and motifs like naïve flowers given a fresh look with cool shades Palettes right for updating classic designs such as striped compositions and classic seersuckers Light Pop colors for placed motifs, micro-embroideries and small embellishments COLOR PLAYS Cool tones teamed with yellow, orange or pink floral touches
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16 11 15 04
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EFFECTS & PRODUCTS Pinks and greens soften the contrast codes of technical protection, and bring a nostalgic playful vibe Restrained, minimal palettes for balanced graphic renderings To elaborate in relief, with weaves and structures with boosted volumes, creating graphic and expressive surfaces
VISION
AI generat ed / PREM
USES Softwear, running, outdoorwear, accessories, bag & shoe, trims, prints
IÈRE
QUIET PERFORMANCES
COLOR PLAYS Roses and limes round out basic and timeless grays, whites and blacks in graphic structures
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16 05 15
05 27 B
OXYGENE HYBRIDS ©A. A. SPEC
TRUM*
USES Sportswear, outdoorwear, hiking, swimwear, prints, accessories EFFECTS & PRODUCTS The growing popularity of sailing sports is influencing the direction of urban protective products For roomy, lightweight technical products that are transformable and modular, adapted to various uses and situations To refresh camouflage palettes or work in color blocks COLOR PLAYS Blue and green hues combined with light -dark contrasts Cool blues and greens contrast with earthy browns and khakis, evoking a more organic take on nature
* Creative Direction: Kevin Tallon, Photography: Ronald Dick, Styling: Léon C. Romeike, Hair & Make Up: Noriko & Anri, Models: David@Whitecasting, Emma, Kyungseok, Kajally
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17 05 06 13
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