Autumn-Winter 25-26 invites us to intensify contrasts and explore the Extreme. Throughout its creative processes, techniques and know-hows, fashion this season celebrates excellence and the extraordinary.
In the face of numerous economic and ecological challenges, the fashion industry has adapted and reinvented itself in pursuit of a sustainable and prosperous future. Today, it is surpassing itself as it strives to reshape the contours of creative and industrial approaches.
This season, standing out means striving for Exceptional creative expression, Excellent quality, and an Exacting approach to sustainability.
Being Extreme is about making fearless choices and proudly embracing them. In today’s world it is a means of being visible. Yet, the Extreme can also encompass simplicity, restraint and softness.
A dichotomy is emerging between the need to simplify and a longing for opulence. Sheer profusion is creating a feeling of saturation, driving a need to sort, to organize. Rigor and simplification call for virtuosity, and a perfected mastery of know-hows. Richness focuses on quality, and abundance yields to the pursuit of excellence. Minimalism is transformed into a luxury attribute, re-introducing harmony into an age of excess.
EXTREMES EXTREMES EXTREMES
Towards INCLUSIVE EXTRAVAGANCE
An inclusive, multi-faceted approach to extravagance is arising from the new diversity of multi-generational and multicultural influences. Codes are mixed, forging a new, composite aesthetic style, far removed from banality or conformity. Colors, materials and textures bridge different eras, cultures and aesthetic ideals, from heritage to new creative directions. The season embraces a desire for freedom, the need for a creative space free of rules and limitations, where imagination reigns supreme.
Towards SENSUAL EXPRESSIVITY
A need for sensual and emotional exploration encourages us to let go of pre-established models, to reinterpret and redefine them through the lens of our own experiences. The body is seen in all its diversity, from softness and fragility to strength and dramatic intensity, from discretion to provocation. Clothing reveals rather than conceals, telling a story about the body in all its expressions and all its reality.
Autumn-Winter 25-26 is deeply rooted in the values of quality, longevity and inclusiveness. A season that welcomes choice and opposing views, creating ways for extremes to coexist. Fashion is not just an aesthetic choice, but a commitment as well. Today, creativity and sustainability are no longer necessarily opposites, but can come together and benefit each other, to meet both our desires and our environmental responsibilities.
The Autumn Winter 25-26 color range unfolds as a creative tool.
Color families invite an immersive approach, emphasizing the duality of hues moving between a natural and artificial mood, forging connections between strong intensities and soft tonalities. The importance of nuance is underlined to reveal the richness and complexity behind each shade.
The range is built on variations of muted, sophisticated hues:
Blues, browns, purples and greens are modulated, lightened, grayish to the point of being blackened, darkened. These shades are rooted in the reality of the many stages in the life of a fashion-industry product.
Light, slightly grayish or muted hues reflect how today’s techniques and materials are evolving, with shades derived from recyclings, second-hand products, a conscious decision to use less pigments, or from washings, wash-outs, and patinas.
Darker tones, for their part, look likely to evolve and grow more nuanced over time, without losing any of their appeal.
Chromatic choices that illustrate both the powerful contrasts that give life to the season, and the multiplicity of shades. These evolving shades represent hyphenated colors, bridging different time frames while also being inclusive - connecting genders, uses and seasons - and adaptable to any style universe.
The fabrics of the AW 25-26 season shape the future, from the fertile lands of fiber cultivation through to the manufacturing stage. Excellence today is as much about creative genius as it is about innovative, reducedimpact solutions.
Environmental and social challenges require going beyond the status quo to embrace an innovative vision that covers the multiple stages of a product’s life cycle, from its origin to its end-of-life.
Exception, creativity and conscientious sustainability catalyze concrete actions to build a better future.
