digital printing
PrintHow 2020 The Canon virtual conference 500 Digital Printers join in to hear from the leaders of the Digital Print Industry.
To say that printing is on the decline may not be a correct statement, according to Digital Print Expert, Ralf Schlözer. The only difference is the runs are getting shorter, printers are adding more value to the final print with suitable supply chain re-modelling and the shifts in the applications.
Key Notes : > With the motto of Inspire, Explore and Improve, the attendees had exciting news with live demos on Canon machines. > Talks with experts on the trends in the industry and how printers can actually benefit from the available opportunities. > Panel discussion with many questions from the audience addressed by the experts – all online.
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November 2020
The 3rd edition of the PrintHow conference by Canon was held online on 25th of November from the Canon experience center in Germany in which more than
at all at standstill. Rather, the shifting demands and competition from digital media is altering the way we consume and produce print. He added “High-
500 Digital printers joined in to hear from leaders of the digital print industry. The latest event took place after the second physical edition held in 2019 at Singapore.
volume production inkjet printing is one of the latest technologies to address the demand for cost efficient short run printing, just-in-time production and valueadded print”. Inkjet technology, according to him, has now reached new levels of maturity to compete effectively against traditional printing methods and alternative media channels and is opening new opportunities.
With the motto of Inspire, Explore and Improve, the attendees had some exciting news with live demos on Canon machines and talks with experts on the trends in the industry and how printers can actually benefit from the available opportunities followed by a panel discussion with many questions from the audience addressed by the experts – all online. The pandemic has opened up vistas for companies to explore the possibilities of promoting their products online with possibilities of demos and interacting with people and answering to their queries from the confines of the offices and homes equipped with just desktops, laptops or mobiles. The topic of deliberation was titled as the transition from offset to digital this year. The speakers did explain the Canon portfolio of digital machines like the ProStream 1800 which is expected to have over 50 installations worldwide by year end and VarioPRINT iX-Series which has over 75 orders already received from across the globe. Christian Unterberger from Canon said in his opening remarks that Canon holds 34% market share worldwide as confirmed recently by InfoTrends. This further consolidates the leadership of the company in the continuous feeding machines market. He also emphasized that it is a known fact that the combined power of print along with digital communication results in higher response rate and is a sure tell-tale sign of commercial prints’ success though in varying decrease all across the world. Ralf Schlözer, a Digital Print Expert, while talking on the trends Shaping the Inkjet Adoption in Asia Pacific region, emphasized that the printing industry is not
Though the traditional printed products like Newspapers/Magazine, Mass mailing, B/W statements and static catalogues may well be in decline but has been replaced by special interest publications, direct mail with cross media campaigns, smart transactional documents and BOD business has seen an upturn in the recent years, not to talk about Photobooks and POD books.
Program outline • •
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Sessions overview - by Christian Unterberger Management opening – Strategy and vision of Canon Production Printing – by Michaela Sygusch and Christoph Gauss Setting the scene – Transition offset to digital – by Ralf Schlözer Market outlook – Trends shaping inkjet adaption in APAC region – by Sander Jansen Transition of the Dutch book industry: a blueprint for the digital transition – by Alex Joos Reality check – How a commercial printer implements promotional print successfully Recipe for Success – How to manage the digital transition from offset to digital Expert panel: Making a profitable transition – Panel discussion
