PRESSIdeas Nov 2020 Issue

Page 16

Provin to showcase Miyakoshi capabilities with installation at New Delhi Centre Miyakoshi and Provin expand presence in the growing Indian market with Okhla Demo Centre showcasing an MLP 13 C – a 13 inch model with speed up to 200 ipm. An interview with Akshay Kaushal. After receiving huge success across the world for their various products, Miyakoshi felt the need of increasing their presence and cater to the growing Indian market. It was then that they associated with Provin Technos around 2.5 years ago. Prior to that, Miyakoshi’s presence in India was limited.

Provin showcases Miyakoshi’s capabilities to the customers first hand by setting up a demo centre for its Flagship Full-Servo High Speed semi-rotary offset press for labels Miyakoshi MLP.

Key Notes : > Miyakoshi as a brand has been well received by customers in India. > The product which is ahead of time and is best in its category worldwide. > Provin sets up a demo centre in New Delhi to display the great capabilities of Miyakoshi press.

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November 2020

“Miyakoshi has been well established and well received across the globe by customers, especially in Europe,” says Akshay Kaushal, Executive Director, Provin Technos. “However, their journey so far in India has been rather different. Although Miyakoshi as a brand has been well received by customers in India, unfortunately it has not resulted in many orders to show. The reason for the same is a market which is yet to understand the importance of a product which is ahead of time for the Indian market and is best in its category worldwide. This being one part, the other part is the capital investment, which is usually on the higher side when compared to a top of the line Flexo press,” he adds. Initial investment on the Miyakoshi MLP series is definitely on the higher side when compared any flexo press. However, it is to be realised how much a customer spends additionally on the plate cost and on the tooling required on a flexo press. If you count these as well, initial investment becomes almost equal. The importance of having a Miyakoshi Offset Press is yet to be realised

in the market and to cater the same, Provin have set up a demo centre in New Delhi, to display Miyakoshi press capabilities.

Miyakoshi hybrid flexo and offset label press installation at the Okhla demo centre After having a successful installation of the First Miyakoshi Press in India in the year 2017 @ Pragati Pack, Hyderabad, Provin felt the need of showcasing the product’s capability to the customers first hand and decided to set up a demo centre in 2019 for its Flagship Full-Servo High Speed semi-rotary offset press for labels - Miyakoshi MLP. “When it comes to web-fed offset presses, Miyakoshi ranks right on


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