YUMMY
Introducing Yummy
The team behind Lincolnshire Pride is now delivering fresh local food from Lincolnshire right to your doorstep! Words: Rob Davis.
THE WORD ‘COMPROMISE’ IS PRETTY ROTTEN. It suggests that we can’t have what we want; we shouldn’t have what we want. For instance, supermarkets can deliver food to your door. Which is convenient, certainly… but that food doesn’t have local provenance.
“Your order is loaded into one of our refrigerated vans to ensure it’s kept chilled overnight. Bright and early the following morning, we’ll drop off your order, leaving it on your doorstep.”
Alternatively, you could visit the butcher, then the baker, followed by the greengrocer and perhaps the fishmonger, too… but that’s time-consuming. And so you’re forced to make a compromise, a concession to either quality or convenience.
“Where do we start? You’ll enjoy high quality food, locally sourced where possible (alas, we’ve not managed to find a Lincolnshire banana grower) such as meat from local butchers; vegetables that were still in the fields of Lincolnshire less than 24-hours ago; plus artisan bread and items like Lincolnshire cheese.”
The people behind Yummy, a new quality food delivery service in Lincolnshire, don’t like having to compromise, and they don’t believe you should have to, either. We know that for certain because, well, Yummy is the sister company to Lincolnshire Pride magazine, and we’ve worked hard to launch the service so you can enjoy having fresh local food - from the local shops and independent food producers that you’re already familiar with - brought right to your door. What is Yummy?
“It’s a service that allows households, currently those in South Lincolnshire, to order locally sourced food online and have that order delivered right to your doorstep,” says Julian Wilkinson, the creator of Yummy and Publisher of Pride Magazines.
What are the advantages?
“We’ve teamed up with Yummy ‘preferred partners,’ from butchers to bakers to local greengrocers to fishmongers to producers of local free range eggs, local honey, cheese and lots of other great suppliers too.” How does Yummy work?
“As a Yummy customer, you’ll visit our website online at www.yummy.co.uk and fill your online shopping basket with your choice of highquality, locally-produced food.” “You’ll then specify a day for delivery. On the afternoon the day before, our team of Yummy delivery drivers visit each of our partners and pick up your items and those items ordered by other customers too. Back at Yummy HQ , they pack your order carefully into your Yummy box, with insulated polystyrene boxes and ice packs to ensure your meat and fish remains separate and stays fresh.”
“We’ll also save you a trip to the supermarket, or separate trips to each individual food producer. What’s more, if you recycle your Yummy packaging, we’ll even credit you £5 on your next Yummy order, which is the equivalent of providing customers with free delivery.” Why did you launch Yummy?
“We’ve long championed local food producers in Lincolnshire Pride. As we were all witnessing the Covid-19 crisis unfolding, we noted that people were increasingly nervous to visit supermarket but really enjoyed re-visiting their local butcher or baker.” “Back in May, I wrote the Editor’s Welcome for the digital editions of Pride Magazines. I spoke about the need to remain optimistic through
Above: Pride’s Publisher and Managing Director Julian Wilkinson has launched Yummy, our sister company which provides fresh local food delivered right to your doorstep. Opposite: The Yummy team celebrates the launch of the business with Mayor of Boston Anton Dani and Mayoress Maria Dani.
56
