MICE2022
I don’t know about you, but I’m feeling MICE2022 After several years a part, the coffee community’s interest in the 2022 Melbourne International Coffee Expo is bigger then ever with exhibition space selling fast.
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ebruary 2022 marks three years since the Australian coffee industry was last able to gather at the Melbourne International Coffee Expo (MICE). When the industry finally reunites from 27 to 30 September, the rest of the world will join it, descending on Melbourne for the 2022 World Barista Championship (WBC). MICE Show Director Lauren Winterbottom says with such huge demand, exhibition space at MICE2022 is filling fast. “They say absence makes the heart grow fonder, and from the interest we’ve seen in MICE 2022, that’s definitely the case,” Lauren says. “People miss each other, the opportunity to connect with new friends in coffee, and the chance to conduct business face to face – all of which is going to be happening at MICE2022.” Espresso Mechanics is a long-time sponsor and exhibitor of MICE. National Sales, Marketing & Installations Coordinator Carly D’Agostino says she is excited to see how the coffee industry has grown in its time apart. “We have been doing MICE every year for as long as I can remember. It is always good to see our customers but also see what other companies are up to in terms of equipment as it is always evolving every year,” Carly says. “I think it will bring a lot of us together. We haven’t been able to take part for over two years now. We will definitely see how every company
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Five Senses Coffee is one of many Australian roasters excited to return to MICE2022.
has evolved in the time away. It will allow anybody attending MICE to see all the new innovations of machine technologies and coffee making.” Carly also hopes to see some fresh faces at MICE2022. “I think it is great to experience MICE at least once,” Carly says. “You can showcase what you have to offer, whether its coffee, brewing gear, coffee equipment, coffee roasters, the list goes on. It’s great exposure for your brand.” For Cameron McDonald, Business Development Manager and Water Filtration Specialist at Bombora Coffee + Water Supplies, MICE2022 will be a chance to share products or experiences and re-engage or reconnect with the
community at large. “Like most of the coffee industry, our team thrive on interactions at trade shows. It’s where new products, techniques, applications and opportunities arise and relationships are formed,” Cameron says. “This event offers an opportunity for the entire industry to connect with one another in person, within a neutral space. The industry at large has had to pivot and adapt to the constant changes in the way business is carried out recently but, ultimately, people like to interact with people and we are all very excited to be having that opportunity once again.” Distributing many international brands, like Hario and Acaia to name