TECH TALK
Maurizio Marcocci is the Director of Service Sphere.
The Bean Barn
Maurizio Marcocci of Service Sphere introduces a new online platform to unify Australian roasters and create a whole new experimental world for coffee consumers.
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very time I walk into Dan Murphy’s liquor stores – for a responsible bottle of wine or two – I’m amazed by the depth and variety of alcohol on offer, from spirits to champagne, wine to pre-mixed cocktails, and then further divided into chilled and room temp, imported or Australian produced, top dollar or budget. The range is incredible, and customers happily walk around, drawn to new labels, a discounted price tag, or simply the sheer magnitude of what’s available at their disposal, and it got me thinking. With coffee’s characteristics so often compared to wine, and a large cohort of roasters producing some quality offerings for Australian consumers, why not band the offerings together and create our own retail coffee platform?
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beanscenemag.com.au
If there’s ever a time to do it, this is it. When Prime Minister Scott Morrison announced mandatory restrictions on 22 March to help stop the spread of COVID-19, cafés and restaurants were forced to close in-store dinning, apart from those who are able to operate takeaway and home delivery services. Within hours, the hospitality industry had to pivot a new normal and the idea of the Bean Barn evolved as an opportunity to bring the coffee community together via an e-commence website. Retail coffee sales are on the rise, opening a whole new opportunity for roasters to reach consumers who still demand top-quality coffee while isolating and working from home. The idea for the Bean Barn is to showcase the best of Australia’s coffee roasters in one platform, have the coffee
dc coffees including The Duchess, Darkside and Allcity blends are available on the Bean Barn.
