IN FOCUS / BRIDON BEKAERT
MEETING THE MARKET’S WIRE ROPE DEMANDS Leading wire rope manufacturer Bridon Bekaert, the Ropes Group (BBRG) recently installed a state-of-the-art service centre in its Newcastle manufacturing facility. The service centre is designed to further extend Bridon Bekaert’s ability to deliver its range of high-performance wire rope products and services to the Australian market. STUART COXON IS THE TECHNICAL Accounts Manager. He provides the background to the Service Centre and how it is designed to address changing market demands. “Over the past years, Bridon Bekaert has seen a change in the demand for high performance wire ropes in the market. The trend has moved away from the rope manufacturer providing full reels of wire rope, towards a more specific requirement for cut rope lengths, rope assemblies with tested certified terminations and other special requirements. This trend, at least in part, has been driven by the significant cost associated with stocking a range of different rope construction types and diameters,” said Coxon. When the business case for a service sentre in Australia was presented to the BBRG chief sales and marketing officer, Luc Godefroid and the Australian lead team, the response was very positive says Coxon. “The proposal received the full support of the BBRG local and global 100 / CAL September 2021
There was a positive response towards the initial proposal to the business case for the service centre at the manufacturing plant in Mayfield, NSW.
executive lead teams and the planning began for our new world class service centre at the BBRG manufacturing plant in Mayfield NSW. “There is always a high confidence
within the market when a manufacturer cuts, terminates, tests and delivers their own rope. BBRG has over 300 years of international industry experience and this has led to our position as the www.cranesandlifting.com.au
