IN FOCUS / BORGER CRANE HIRE AND RIGGING SERVICES
BORGER’S CONTINUED STRATEGY OF GROWTH The past 18 months have seen Borger Crane Hire and Rigging Services continue a trajectory of strong growth with the Queensland expansion is gathering momentum and new cranes being added to the fleet.
Embracing Innovation is a key factor to succeeding in the crane hire business. The Liebherr LTM 1650-8.1 exemplifies this approach from Borger Cranes. 26 / CAL September 2021
IT IS WELL OVER A YEAR SINCE THE business expanded into Queensland with the purchase of Kelly Green Crane Hire and there have been numerous additions to the crane fleet including the Liebherr LTM 1650-8.1 all terrain, the first of its kind in the country. Borger’s general manager, Shawn Borger provides insights into the growth strategy and elaborates on the latest additions. “The major strategy has been the expansion into Queensland market. On the whole this development has been excellent, probably better than expected, but there is still a lot of work to do. We have certainly established significant footprints in the Brisbane and Sunshine Coast markets and both operations have been extremely busy. Mind you, this was probably always going to be the way when you are trying to bring in new business whilst servicing your existing customer base. “The business is certainly growing in Queensland. We started out with approximately 20 cranes across the depots, and we now have 30. I can see the fleet continuing to grow with the recent announcement that Brisbane will be hosting 2032 Olympics. No doubt there will be even more infrastructure and construction required in preparation for the Olympic Games,” said Borger. Recruiting the right calibre www.cranesandlifting.com.au
