EDITOR’S NOTE Global Coffee Report
PUBLISHER Christine Clancy christine.clancy@primecreative.com.au EDITOR Sarah Baker sarah.baker@primecreative.com.au ASSISTANT EDITOR Ethan Miller ethan.miller@primecreative.com.au
THE POINT OF NO RETURN WHILE THE world has learned to live with COVID, for a small portion of our society’s youngest members, it’s the only world they know. A world where masks replace faces, fist pumps substitute handshakes, and the alcoholic aroma of hand sanitiser overpowers the need for cologne. But as some countries announce international border openings and a return to foreign business and tourist visas, I wonder how quickly we will fall into familiar habits and behavioural traits, or are we forever changed from this experience that’s kept the world a part for the last two years? When it comes to technology, the need for speed, accuracy and consistency has translated into the acceleration of super automatic machines that, for many businesses, will be key to their growth and expansion in this post-COVID world. No longer is there fear of perception, as long as the result is a product that upholds the criteria for cup quality. The need for human connection however, is the one thing that will remain unchanged. In speaking with illycaffè Chairman Andrea Illy in New York via Zoom, after two frozen video attempts and a ping-pong game of mute and unmute, Illy voiced his disappointment for not holding the Ernesto Illy International Coffee Awards with growers in person for a second consecutive year. “Maybe next year,” he said, echoing three hopeful words many have adopted after cancelled travel plans, sporting events, birthday parties, and even marriages. Like most, Illy’s hope for 2022 is first and foremost that we get rid of the global pandemic. On an industry front, he predicts a significant
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G C R | M A R C H/ A PR I L 2022
rebound in out-of-home consumption. He also hopes the price of coffee will consolidate to a reasonable level, and that we start having a collective impact of sustainable efforts across the coffee value chain. More than ever, there appears to be strong accountability from companies to be transparent in their carbon emissions, pricing models, and transaction reports. There is nowhere to hide – and consumers, more sustainably conscious than ever, will make sure of it. As Illy says in this edition’s cover story, the next 10 to 15 years will be make or break before irreversible climate change damage is made. It is his fear that we’re running out of time to make significant change, and it’s mine that the first impact of climate change will be on coffee quality, then quantity. Thankfully, there are many strong individuals and organisations committed to implementing new technology, trials and strategies to avoid the point of no return. The world may have to learn to live with COVID, but it does not have to live without coffee. That’s one thing we can control.
Sarah Baker Editor, Global Coffee Report
JOURNALIST Hayley Ralph hayley.ralph@primecreative.com.au DESIGN PRODUCTION MANAGER Michelle Weston michelle.weston@primecreative.com.au ART DIRECTOR Blake Storey blake.storey@primecreative.com.au DESIGN Kerry Pert, Aisling McComiskey BUSINESS DEVELOPMENT AND MARKETING ACCOUNT MANAGER Courtney Walker courtney.walker@primecreative.com.au CLIENT SUCCESS Ben Griffiths ben.griffiths@primecreative.com.au PHOTOGRAPHY Roberto Pastrovicchio CONTRIBUTOR Gerardo Patacconi, Madeleine De Gabriele HEAD OFFICE Prime Creative Pty Ltd 11-15 Buckhurst Street South Melbourne VIC 3205 Australia p: +61 3 9690 8766 f: +61 3 9682 0044 enquiries@primecreative.com.au www.gcrmag.com SUBSCRIPTIONS +61 3 9690 8766 subscriptions@primecreative.com.au
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ARTICLES
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Global Coffee Report is owned and published by Prime Creative Media. All material in Global Coffee Report Magazine is copyright and no part may be reproduced or copied in any form or by any means (graphic, electronic or mechanical including information and retrieval systems) without written permission of the publisher. The Editor welcomes contributions but reserves the right to accept or reject any material. While every effort has been made to ensure the accuracy of information Prime Creative Media will not accept responsibility for errors or omissions or for any consequences arising from reliance on information published. The opinions expressed in Global Coffee Report are not necessarily the opinions of, or endorsed by the publisher unless otherwise stated.
