BEST EXPOSURE TO DECISION MAKERS
Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchaseinfluencers.
Work with us throughout the year to gain direct access to our team of trusted advisors.
BEST ARTICLES AND EVENTS THAT SHOWCASE YOU
We are known for producing the highest quality content and events, both inperson and digital.
BEST EXPOSURE TO DECISION MAKERS FROM OUR READERS
WHY PARTNER WITH MHD? OUR BRAND PROMISES
“As a passionate supply chain executive I trust MHD for the latest industry happenings. MHD keeps me up to date on the innovations, solutions and products developing across the logistics spectrum.
The title provides me with insight and best practice across the supply chain space, as well as reports on important developments in the sector. It is a valuable resource for me as a leader in this industry and is a must-read for anyone looking to keep up with Australia’s fast-paced logistics and supply chain sector.”
Marie Varrasso, Chief Operating Officer, uTenant
“MHD helps keep me connected to Australia’s logistics and supply chain industry. I follow it to find out about the latest innovations and developments in this everevolving sector.
As Australia’s only title covering this space, it’s a valuable resource for anyone operating in supply chain or logistics to stay connected, share best practice and discover new ways of working.”
Saul Resnick, CEO UK&I (previously CEO ANZ) DHL Supply Chain
SURVEY OF READERSHIP – JUNE 2021
Executive 48.96%
Operations 13.77%
Mid-level Manager 23.82%
Procurement 1.28%
Sales/Marketing 11.08%
Finance 1.09%
48.96% OF MHD READERS IDENTIFY THEMSELVES AS EXECUTIVES.”
WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS
We partner with industry associations to support sector growth, and ensure engagement with key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
MULTI-PLATFORM EXPOSURE
WHY PARTNER WITH MHD? OUR BRAND PROMISES
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS
185,950
Numbers accurate as of August 2023. Circulation in total print numbers and digital reads of print magazine.
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.
GET THE BEST EXPOSURE AS A 12-MONTH PARTNER
AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.
YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.
At Prime Creative Media we employ industry-leading Journalists and Editors, who craft our content in-house through interviews and in consultation with our clients. 12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including:
Case Studies
Working with your clients to tell stories of shared successes.
Profiles
Have your company’s story documented and distributed to the industry through a trusted third party.
Product Releases
Guaranteed coverage of all your new product releases.
Company Updates
Take your place as an industry thought leader.
A SURVEY OF MHD READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
PRIME CREATIVE MEDIA EVENTS
EVENTS TO CONNECT YOU WITH DECISION MAKERS
PRIME CREATIVE MEDIA ENGAGES WITH DECISION MAKERS THROUGH PRINT AND DIGITAL MEDIA AS WELL AS LIVE AND DIGITAL EVENTS – BOTH PRIME CREATIVE MEDIA OWNED AND BESPOKE EVENTS FOR CLIENTS.”
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
COO
DANNY HERNANDEZ Sales Manager South
WILL JENKIN Business Development Manager
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
DESIGN SERVICES
SPECIALISING IN B2B AND INDUSTRIALS
OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
FROM OUR CURRENT 12-MONTH ADVERTISING PARTNERS
“We have had the pleasure of working closely with the MHD team for years now, advertising our Industrial Property platform Industrial Solutions for Colliers International.
We have found this audience informed, engaged and sophisticated, and we are always pleased to add to the conversation in supply chain and logistics.
Thank you to Edward and his team for their ongoing work to showcase the latest and greatest in our industry.”
Taylor Bass, Coordinator Marketing & Communications Industrial Colliers International
“
“MHD, with its targeted focus on the supply chain and latest innovations, is considered a key partner of Dematic in ANZ.
MHD is a core part of Dematic’s communications strategy in educating ANZ companies as to the latest trends, challenges and opportunities facing companies and the imperative to automate, as well as the sharing of our best practice customer stories from ANZ and around the world to its broad readership base, in reinforcing Dematic’s position in ANZ as the market leader and partner of choice for supply chain and logistics optimisation.”
Philip Makowski, Marketing Director Dematic“
“Prological is moving into its third year of partnering with MHD. Given it is the leading Australia/New Zealand Supply Chain magazine and combined digital forum, we have found it a great platform to share knowledge, engage with industry as well as secure new business.
Prological has increased its investment in the partnership each year since commencing, because the partnership delivers. MHD has the regular attention of key influences in supply chain decision making. MHD enables our firm to be adding value to that cohort of practitioners several times every month, all year around.
At Prological, we enjoy the relationship with MHD and as a business, and we benefit from what the relationship delivers.”
Peter Jones, Managing Director and Founder Prological Consulting
ABOUT PRIME CREATIVE MEDIA INFRASTRUCTURE & RESOURCES
AGRICULTURE
TRANSPORT & LOGISTICS
MANUFACTURING
Prime Creative Media is Australia’s leading B2B Media and Events Company.
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.
For the past two decades, we have worked to grow Individuals, Organisations and Industries.
We have grown from a single magazine to now publishing 40+ mastheads across multiple platforms in 20 industries with 150+ team members around Australia.
MHD
MECHANICAL SPECIFICATIONS
Printing: Sheetfed offset / 175 lpi
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Supplied material
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
8. Total ink limit should not exceed 300%
Advertising material for in-house design:
• Images to be supplied as jpegs*
• Text to be supplied as a text file or Word document
• Logos to be supplied as vector eps files
* Images and logos used on websites are not acceptable for printing purposes
TERMS & CONDITIONS
All advertisements for MHD are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The
Not to scale
2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)
TRIM 250px(h) From the top
1040px(w) / 2080px(w)
WEBSKIN
STANDARD SIZE
SIZE: 2000px(w) x 1250px(h)
TOP TRIM: 250px(h)
SAFE AREA: 150px(w)x600px(h)
WHITE SPACE: 1040px(w)
2 X HIGH-DENSITY
SIZE: 4000px(w) x 2500px(h
TOP TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h)
WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.
*Standard web sizes are requried, however additional high density files can be supplied as well
DIGITAL SPECIFICATIONS
MECHANICAL SPECIFICATIONS
SUPPLYING YOUR ARTWORK?
File types supported, HTML5, JPG, PNG, GIF
Creatives supplied at 72dpi
Creative with white backgrounds must include a 1px solid border
MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated
Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience
Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason
We are unable to serve third party sky gutters, wallpapers and Solus/eDMs
HTML (ANIMATED BANNERS)
Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>
Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>
Creatives to include a valid clickthrough that opens in a new tab or window
Can contain animation & loop twice (play through 3 times)
SVG and WebFonts are not accepted
No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.
HTML5 creative must be SSL compatible to serve on Prime Creative sites
HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC
The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested
Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
