BEST EXPOSURE TO DECISION MAKERS
Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchaseinfluencers.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE
Work with us throughout the year to gain direct access to our team of trusted advisors.
BEST ARTICLES AND EVENTS THAT SHOWCASE YOU
We are known for producing the highest quality content and events, both inperson and digital.
WHY PARTNER WITH PRIMEMOVER? OUR BRAND PROMISES
SURVEY OF READERSHIP
OVER 42%OF PRIME MOVER READERS IDENTIFY THEMSELVES AS EXECUTIVES.”
“ “ “
“Truck technology is rapidly changing. As are the fleets that are pioneering its use in a variety of different and exciting ways across industry in Australia. Prime Mover magazine is the go-to media platform to read about these developments and the people and companies at the forefront of them.”
Damien Matthews Managing Director G1 Logistics
“The transport and logistics industry is fast paced but Prime Mover keeps all stakeholders up to date on the relevant information in a compelling yet authentic way. They continue to provide consistent and up-to-date content on an easily accessible platform. Prime Mover is about community as much as communication which is why their readers continue to turn to them as a trusted source of knowledge and why brands such as Followmont Transport trust that their messages are in safe hands.”
Mark Tobin Managing Director, Followmont Transport
“Prime Mover is an excellent publication and we have found it very useful as both a source of industry information and as a platform from which to launch new and innovative changes we feel our customers and the wider public need to know about. Prime Mover sets itself apart because of its focus around people, the people in the industry and the people behind the story. I enjoy the read every month and often share some of the stories with our staff as an information piece or as a good news story about transport people.”
Sean Carren Director Goldstar
Transport
We partner with industry associations to support sector growth and ensure engagement with key decision makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement. WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OF-THEART DIGITAL PLATFORMS
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS 210,311
Numbers accurate as of September 2024. Circulation in total print numbers and digital reads of print magazine.
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.
AMPLIFICATION OF PRINT
CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.
YOUR CONTENT
LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.
At Prime Creative Media we employ industry-leading Journalists and Editors, who craft our content in house through interviews and in consultation with our clients. 12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including:
Case Studies
Working with your clients to tell about shared successes.
Profiles
Have your company’s story documented and distributed to the industry through a trusted third party.
Product Releases
Guaranteed coverage of all your new product releases.
Company updates
Take your place as an industry thought leader.
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA
A
SURVEY OF PRIME MOVER READERS CONFIRMED THAT OVER 38 PER CENT LOOKED TO TRADE PUBLICATIONS WHEN MAKING KEY PURCHASING DECISIONS WHILE 28 PER CENT READ CASE STUDIES WHEN MAKING THEIR COMMERCIAL COMPARISONS BETWEEN BUSINESSES.”
““Working in close collaboration with Prime Creative Media, Mercedes-Benz Trucks was able to develop a bespoke campaign targeting some acquisition audiences with messages and content aligned to our wider business objectives and strategy. The efforts Prime Creative went to understanding our challenges and ultimately assisting our brand to overcome these was priceless.”
Maddie Frayne
Mercedes-Benz Truck & Bus Marketing Manager
““Our ongoing relationship with Prime Mover is one we value. The partnership is one that allows us to elevate the brand and effectively communicate our product and service offerings to our target market. Prime Mover provides us with numerous and varied opportunities to reach our current and potential customers. It also allows us to strengthen our relationships with our customers by providing company profile opportunities.”
Carley Aherns
Hino Australia Marketing Manager.
““The team at Prime Mover is highly professional and a pleasure to collaborate with. Through our much-valued partnership and its considered industry approach, we are able to reach our target audiences and promote our product portfolios, including Western Star Trucks, MAN Truck & Bus, and Detroit.”
Kim Ruddock General Manager – Marketing
Penske Australia & New Zealand
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
LUKE APPLEBEE Managing Editor
WILLIAM CRASKE Editor
PETER WHITE Journalist
PETER SHIELDS Senior Feature Writer
ASHLEY BLACHFORD Commercial Transport Advertising Manager
SEAN GUSTINI Journalist
EVENTS TO CONNECT YOU WITH DECISION MAKERS
PRIME CREATIVE MEDIA ENGAGES WITH DECISION MAKERS THROUGH BOTH OUR PRINT AND DIGITAL MEDIA AND WITH LIVE AND DIGITAL EVENTS, BOTH PRIME CREATIVE MEDIA OWNED AND BESPOKE EVENTS FOR CLIENTS.”
PRIME CREATIVE MEDIA EVENTS
DESIGN SERVICES SPECIALISING IN B2B AND INDUSTRIALS
OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
Prime Creative Media is Australia’s leading B2B Media and Events Company.
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.
For the past two decades, we have worked to grow Individuals, Organisations and Industries.
We have grown from a single magazine to now publishing 50+ mastheads across multiple platforms in 20 industries with 180+ team members around Australia.
PRINT ADVERTISING SPECS
420mm(w) x 297mm(h) BLEED
430mm(w) x 307mm(h) SAFE TYPE AREA:
400mm(w) x 277mm(h)
210mm(w) x 297mm(h) BLEED:
220mm(w) x 307mm(h)
SAFE TYPE AREA: 190mm(w) x 277mm(h)
1/2 HORIZONTAL TRIM:
210mm(w) x 145mm(h) BLEED:
220mm(w) x 155mm(h)
SAFE TYPE AREA: 190mm(w) x 125mm(h)
1/2 VERTICAL TRIM:
100mm(w) x 297mm(h) BLEED:
110mm(w) x 307mm(h)
SAFE TYPE AREA: 80mm(w) x 277mm(h)
MECHANICAL SPECIFICATIONS
Printing: Sheetfed offset / 175 lpi
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Supplied material
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
8. Total ink limit should not exceed 300%
Advertising material for in-house design:
• Images to be supplied as jpegs*
• Text to be supplied as a text file or Word document
• Logos to be supplied as vector eps files
* Images and logos used on websites are not acceptable for printing purposes
420mm(w) x 137.5mm(h) BLEED
430mm(w) x 140.5mm(h)
SAFE TYPE AREA:
400mm(w) x 127.5mm(h)
1/3 HORIZONTAL TRIM:
210mm(w) x 90mm(h) BLEED:
220mm(w) x 100mm(h)
SAFE TYPE AREA: 190mm(w) x 70mm(h)
1/3 VERTICAL TRIM:
65mm(w) x 297mm(h) BLEED:
75mm(w) x 307mm(h)
SAFE TYPE AREA: 45mm(w) x 277mm(h)
1/4 VERTICAL TRIM:
88mm(w) x 120mm(h) (No Bleed)
TERMS & CONDITIONS
All advertisements for Prime Mover are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
Double Page Spread
2 X
2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)
1040px(w) / 2080px(w)
SIZE: 2000px(w) x 1250px(h)
TOP TRIM: 250px(h)
SAFE AREA: 150px(w)x600px(h)
WHITE SPACE: 1040px(w)
2 X HIGH-DENSITY
SIZE: 4000px(w) x 2500px(h
TOP TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.
MECHANICAL SPECIFICATIONS
SUPPLYING YOUR ARTWORK?
File types supported, HTML5, JPG, PNG, GIF
Creatives supplied at 72dpi
Creative with white backgrounds must include a 1px solid border
MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated
Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience
Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason
We are unable to serve third party sky gutters, wallpapers and Solus/eDMs
HTML (ANIMATED BANNERS)
Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>
Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>
Creatives to include a valid clickthrough that opens in a new tab or window
Can contain animation & loop twice (play through 3 times)
SVG and WebFonts are not accepted
No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.
HTML5 creative must be SSL compatible to serve on Prime Creative sites
HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC
The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested
Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance.
All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
*Standard web sizes are requried, however additional high density files can be supplied as well
FEB - FUELS & LUBRICANTS
PRIME MOVER PREMIER COMMERCIAL VEHICLE FLEET GUIDE
Booking: 20 DEC 2024
MAR - TRUCK FINANCE, RENTALS & LEASING
Booking: 29 JAN 2025
APR - EWDS & FATIGUE MANAGEMENT SOLUTIONS
Booking: 26 FEB 2025
MAY - BRISBANE TRUCK SHOW
Booking: 26 MAR 2025
JUN - SERVICE PARTS & AFTERMARKET
Booking: 30 APR 2025
JUL - TELEMATICS, EFFICIENCIES & APPLICATIONS
Booking: 28 MAY 2025
AUG - LAST MILE LOGISTICS
Booking: 02 JUL 2025
SEP - HEAVY VEHICLE INSURANCE
Booking: 30 JUL 2025
OCT - NEW ENERGY VEHICLE & SOLUTIONS
Booking: 27 AUG 2025
NOV - SAFETY TECHNOLOGY & APPLICATIONS
Booking: 01 OCT 2025
DEC - PBS SOLUTIONS & ENGINEERING
Booking: 29 OCT 2025
