WORLD MAP
Event review: Automechanika Dubai DOUBLE-DIGIT GROWTH IN C-LEVEL EXECUTIVES AT DUBAI TRADE SHOWS INCLUDING AUTOMECHANIKA CONFIRMS A WELCOME RETURN TO BUSINESS FOR THE EXHIBITION INDUSTRY. The return of physical trade fairs to Dubai in
compared to 2019,” said Mellor.
Lifting the hood on a rapidly transforming
2021 has been welcomed by C-level decision
“We saw 78 percent more senior
and maturing sector where digitisation is the
makers, with one of the Middle East’s largest
management visitor registration to our
new driver, the 18th edition of the show,
organisers confirming senior management
shows in 2021 compared to 2019, which
organised by Messe Frankfurt Middle East,
visitor registration to its exhibitions last year
indicates that, while total attendance may
had exhibitors from 47 countries and 12
increased by 78 percent versus pre-Covid
currently be less than the bumper pre-
national pavilions all demonstrating just how
years.
pandemic years, those that do attend our
far the sector has come in its technological
Messe Frankfurt Middle East returned to the
shows are high-level decision makers with a
transformation and signalling more change
live events landscape at Dubai World Trade
clear intent and purpose.”
ahead.
Centre in September 2021 and has since
“There is pent-up demand by visitors to
“Technology advances are impacting
hosted eight face-to-face exhibitions in the
network and find new suppliers that has
all segments of the industry and are in
Emirate, welcoming a combined 64,254
been largely unfulfilled by alternatives such
evidence across all the show’s six sectors,”
trade visitors from 116 countries.
as digital or online events,” added Mr.
said Automechanika Dubai Show Director,
The Dubai-based company lists Beautyworld
Mellor. “Dubai, and the UAE is a prime
Mahmut Gazi Bilikozen.
Middle East, Automechanika Dubai, and
destination for international professionals to
“This represents a seismic shift in the
Intersec as its three flagship shows. While
come and do business safely thanks to the
regional industry, which is advancing rapidly
the total number of visitor attendance is
foresight of the country’s leadership.”
in terms of service provision, product
justifiably less than pre-pandemic years,
The largest international trade show for
innovation and professional standards.
an increasingly positive trend, said Messe
the automotive aftermarket industry in the
This is an industry which has now come
Frankfurt Middle East’s CEO Simon Mellor,
Middle East – Automechanika Dubai – was
of age.
is the steep rise in visitor registration by
held in December 2021 at the Dubai World
“Compared to 2019, we have seen a 40
the likes of CEOs, Managing Directors, and
Trade Centre (DWTC). It was officially
per cent increase in senior management
business owners.
opened by Mattar Al Tayer, Director General,
and an 18 per cent increase in procurement
“This growth is mirrored by the number
Chairman of the Board of Executive Directors
and purchasing personnel pre-registering
of individuals from the procurement or
of the Roads and Transport Authority (RTA)
for the show – another signal of increased
purchasing function which has increased
& Commissioner General for Infrastructure,
business activity and interest in finding new
by an average of 14 percent in real terms
Urban Planning and Well-Being.
partners.”
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Trailer Magazine MARCH 22
