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Editor’s Note

A Narrative of Modernistic Business Principles

Education is the divine light that withers away all the clouds of pessimism. By that we don’t mean academic excellence all by itself. The real realm of education lies in imparting values that make us an empowered enough to change many lives with our passion and hard work. In some way or the other, the talent of Indian students has always maintained a leading edge over others. In this rapid revolutionizing world, our education system needs the support of pioneers who can guide, carve and embellish the brilliant Indian minds and strengthen the roots of our economy on a global pedestal. Our platform has always been adamant about highlighting the serene imperativeness of knowledge in our lives. There are many dynamic leaders and their institutions who are imparting exemplary education to students with top-notch resources and modern infrastructure. This specially curated edition begins with a futuristic vision of letting the entire world know about a promising leader of Indian education system that is acknowledged for empowering the youth. Under the dynamic leadership of its Chancellor Ms. Shalu Jindal, OP Jindal University has grown par excellence and perfection. Ms. Jindal is the Chancellor of India’s first Private Steel University, “OP Jindal University”. The lady is a real incarnation of wisdom, intellectuality and persistence. The university was founded in the year 2014 with the dream of the founding personality Shri Om Prakash Jindal, to witness India’s youth stamping a mark of their knowledge. The institution has been nurturing young minds to embark a remarkable transformation of society through value-driven education. The state-of-art learning facilities, hybrid learning model and dedicated faculty members have helped young professionals to learn multi-disciplinary skills and break the barriers of linear skills. The modern educational content for the students that comes along with wide acceptance to technology has created the benchmark. The list of their recognitions and accolades are too long to be covered here but are definitely mentioned inside the edition along with many more inspiring facts about Ms. Jindal’s contribution in leading the institution with astute opulence.

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Ankur Mishra

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Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

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Sr. Business Development Manager

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Business Development Manager

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Prakriti Gupta Editor

We truly hope that this edition justifies our hard work and keeps our readership panel glued to the immensely inspiring entrepreneurial sagas. The edition is crafted carefully to stand close to the expectations of our readership panel. Our vision has always manifested to be the voice of these outperforming organizations from the business fraternity. Your precious feedback is music to our ears. Your opinions and thoughts compel us to keep innovating and improving our content. Relish this edition and in the meanwhile we are heading back to bringing many more amazing editions for our audience. The more you dive deep in this edition, the more you’ll be captivated by the marvelousness of these business personalities.

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Email: yashwinee@primeinsights.in

Vital Group One of the Most Eminent Industrial Chemicals Manufacturer in India

5 Best Apps For Online Doctor Consultation

Rethink Effectively Supporting the Mental Health Needs of Organizations

Top 10 Online Grocery Stores In India

Squid Technologies Sparking B2BInnovations via Creative & Leading-edge Solutions

Types of Insurance Your Small Business Should Consider

Ethna Attributes Empowering Data-Driven Decisions In Indian Companies

Challenges Faced by Women Entrepreneurs and Some of the Most Successful Women to Follow

VAJRA GLOBAL Sparking a Revolution Via Outcome-based Digital Marketing Services

The 10 Greatest Business Leaders Of All Time

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Ms. Shallu Jindal Chancellor

Before moving ahead with the read, our Prime Insights team would like to pay immense respect to the momentous lady Ms. Shallu Jindal- Chancellor of India’s first Private Steel University “OP Jindal University”, President of Flag Foundation of India, Founder of National Bal Bhavan, and also the Chairperson of JSP Foundation and Jindal Art Institute. As surreal as her achievements are, her hard work over decades is the same. Ms. Shallu Jindal is a true embodiment of charisma and excellence. Her passion for uplifting the marginalized sections of society with education and socio-economic powers is worth admiring. As the wife of another legendary leader Mr. Naveen Jindal, she is like an extension of dynamism. From Business to Education, from Arts to National crisis, she has contributed in many other numerous fields to strengthen the global education system. Her resilience and personality are like a diamond in themselves. We are enthralled to see our readers witnessing what true and symbolic women’s entrepreneurship looks like!

Q1. Can you kindly express to us the inception ideology of OP Jindal University? What is the vision and mission of the University?

OP Jindal University was established in 2014 with the dream of the founding personality, Shri Om Prakash Jindal Ji, to empower the younger generations in India through pure learning. The objective is successful since each member and faculty of this university has been filling students with knowledge. Since its inception, the university has contributed to creating the best leaders for India and the world.

Vision: To become a role model among higher educational institutions globally aims at nurturing young minds to lead a sustainable transformation of society through excellence in value-based education, research, innovation, and entrepreneurship.

Mission: To empower India by educating younger generations with a solid education system and establishing the university among the top global private universities. It will include international collaborations to create partnerships to enhance the institutional building.

Q2. How OP Jindal University is addressing some of the pain points that exist in the education sector in the country?

OPJU believes in an education system that works to improve lives, lifestyles, careers, characters, and culture; grows the generation up; offers proper employment to each educated person; supports and develops technology; innovates and grows the world. OPJU has shifted its learning techniques due to the emergence of hybrid learning sources that help young professionals acquire multidisciplinary skill sets and reduce their reliance on linear skills. If we go back, learning was restricted to the book’s syllabus, but now OPJU is adopting modern educational content for the students. Also, equal importance is given to theoretical and practical methods to open up the minds of students. Instead of quarterly assessments, students practice participating in class assignments, real-life scenarios, industrial visits, etc.

Q3. What are the major benefits provided by OP Jindal University to the students when compared to other multidisciplinary universities in the country?

In Chhattisgarh state, OP Jindal University is the institute from where industry-linked learning and learning by doing pedagogy are streamed. The university was awarded as the best industrylinked institute in 2021 according to the AICTE CII survey. It is India’s Top Emerging University, One of the Cleanest universities in India. The university offers an advanced curriculum that is affiliated with the best institutes in the world. It is the only steel university in India to offer an advanced industry-focused metallurgical and materials engineering program. One can feel

an industrial buzz at this university as the faculty members are Ph.D. doctorates with industry experience. The university offers project and practical-based learning with the collaboration of the Jindal group of industries, Intel, Siemens, and other global industries.

Q4. What are the courses you provide to the students and how do you ensure the uniqueness of the courses?

OPJU provides courses that can fulfill students’ and current industry needs and expectations. The university offers advanced engineering courses (B.Tech, M.Tech, and Ph.D.) in Mechanical Engineering, Electrical Engineering, Computer Science & Engineering, Civil Engineering, and Metallurgical & Materials Engineering. The school of management at OPJU offers B. Com. (H), BBA, MBA, E-MBA, and Ph.D. The School of Science at OPJU has the Physics, Chemistry, Biotechnology, Mathematics & Humanities department which offers B.Sc, M.Sc, and Ph.D. degrees. The departments’ uniqueness is their direct exposure to the industries, unique pedagogy, many digital initiatives & a vast library for better student learning opportunities, Spoken Tutorial Projects, the opportunity of using free and open software, time to time Individual Learning Workshops, and different skill enhancement programs.

Q5. What are the various infrastructural and modern-day facilities you provide to the students?

OPJU is the best university in Chhattisgarh in the aspect of infrastructure. It is lush green with modern facilities for students. There are facilities like advanced Computer labs, Sports facilities, Gym, Medical facilities, Cafeteria, Physical

and Digital Library, Gym, Auditorium, Hostel, Laboratory, and a unique transportation system. The university established many centers of excellence such as Steel Technology, Industry 4.0, Weld 4.0, logistic management, Research Excellence, etc. 100% placement assistance and long-term paid internship opportunities in world-renowned companies like JSP, JSW, Infosys, Amazon, Tata Motors, Vedanta, Wipro, Mahindra, ICICI Bank, TCS, etc. The university provides a highly conducive and professional environment to its students through hands-on practice in modern state of art laboratories and training in the industry. The courses are designed and continuously upgraded based on the present industrial needs.

Q6. What are the pedagogical methodologies adopted by the faculties at OP Jindal University? How do you ensure the quality of faculties?

The pedagogical methodologies adopted by the faculties at OPJU are- Collective Thinking, developing critical thinking in students, classroom polling, mock tests, strong emphasis on the core content, and assessments. Careful planning on successful teaching, structured mentoring and career guidance, industry-driven curriculum, live projects, learning management system through models, exposure to the world through international collaborations and associations, and innovation and entrepreneurship through centers designed for the same. At OPJU, students are nurtured, created, and polished for an enriching future. The experienced faculty helps in building bridges between learning and career, thus chalking out a systematic path for the future. The educators ensure that every student develops the right kind of attitude, aptitude, and attributes for a good future.

Q7. How is OPJU helping students from economically weaker sections of societyto continue with their learning journeys?

Shri O.P. Jindal believed that giving financial support towards education is the best possible way to strengthen the underprivileged section of society. In this way, they can come forward and fully realize their potential, uplifting themselves, their families, and their whole community.

OPJU, with the support of parent organizations JSP and the JSP foundation, provides a range of entry-level and meritcum-means scholarships to deserving students who come from financially weaker backgrounds. The scholarship extends up to Rs. 75000 per annum depending upon the eligibility criteria of students. OPJU students are also eligible for appearing in one of the most prestigious national-level scholarships named OP Jindal Engineering & Management Scholarships (OPJEMS). These scholarships serve as a stepping stone for talented students so that their skills and aptitude can get the right exposure and recognition instead of suffering due to economic paucity. In the end, these promising students succeed on their merit and hard work; the scholarships are only to ensure that financial limitations do not become a hindrance for any deserving students of OPJU, Raigarh.

Q8. Do you have any industrial collaboration? What are the placements and internship opportunities students get at OP Jindal University?

Global businesses want to collaborate with the university because Working with the university provides businesses of all sizes and stages of development with access to expertise, skills, and facilities to help drive innovation and significantly enhance their competitive edge. We have collaborated with JSL, Capgemini, Aditya Birla, NECO Group of Industries, ALKEM, DS Group, Reliance, DRDO, BARC, and JSW Steel. OPJU is a university linked with the Jindal group of Industries. Every year, the industry provides huge placement to engineering, management, and research

scholars. The university collaborates with 10+ global partners. The university has top-notch recruiters from all over the world. The average salary package given by the recruiters is 6 to 7 LPA to the eligible students. The highest salary given by Amazon to a CSE engineering student is 33 LPA. The highest salary given to a management student is 10 LPA. Almost 80-85% of students get placements every year. A total of 46 placement drives had been conducted in 2021. You can visit the university site for more details. Apart from this, the university provides opportunities to students for internships in the last semesters. Our institute was placed on the first rank in Internshala internships while learning practical skills from different sectors of the industry.

Q9. Do your students participate in any extracurricular activities? Could you tell us about their achievements in those events?

OPJU has different clubs on campus that the students can join during their academic sessions, besides their competitive academic environment and co-curricular activities. We understand the importance of such clubs as these groups ignite students to become an overall package and be ready to face the real world. These societies help to develop soft skills, learn teamwork, provide various networking opportunities, etc. Participating in a student society teaches you these skills and helps you improve your existing skills. You will learn the best way to

communicate with individuals and large groups and gain emotional intelligence as you develop new relationships.

Post the second wave of COVID-19; we have organized several club activities. SAE Collegiate Club activities under SAEINDIA are one of them. The department of Mechanical Engineering, OP Jindal University, Raigarh in association with the Institutional Innovation Council (IIC) and SAEINDIA inaugurated the OPJU-SAE collegiate Club through online mode on 10th June 2021. This club provides practical collegiate club provides practical exposure to a professional engineering society as well as a focal point for campus engineering programs and projects. SAEINDIA Collegiate clubs offer student members and organize programs and activities, fellowships, and leadership experience.

Q10. How do you ensure that your faculty members are completely aware of the latest developments in the education sector? What are the various faculty development programs available for the teaching staff in your institute?

Quality teaching is the use of pedagogical techniques to produce learning outcomes for students. It involves several dimensions, including the effective design of curriculum and course content, a variety of learning contexts, soliciting and using feedback, and effective assessment of learning outcomes. OPJU ensures that the education we offer meets the expectations of students today and for the future.

We focus on new teaching and learning paradigms-

• Continuous upgrading in pedagogy, use of technologies, and assessment models aligned with student-centered learning

• Creating innovative learning platforms

• Bridging teaching and research more intensively.

Q11. How does OP Jindal University intend to function at the end of the ever-changing industry scenario? What is your road map ahead?

At the core of the university’s philosophy and approach lies the belief that students learn best when exposed to real-world situations and when nurtured through enriching interactions with practitioners and professors. We at OPJU believe that every student has innate potential that can be unlocked through quality teaching and mentorship. To sharpen more talents we are working to have more global partners and prestigious recruiters. On the other hand, we thrive to develop programs and courses aligned with new-age technologies to create an industry-ready talent pool that fuels the growth of society. We also look forward to maintaining the highest standards of ethics and integrity in all its operations. Develop sustainable practices and concern for the environment.

Following are the core values we are working upon-

• To empower students with lifelong career decisionmaking skills.

• To generate awareness in the students regarding future career options available to them.

• To assist students to develop and implement successful job search strategies.

• To help Upgrade the students’ skill sets commensurate with the expectations of the industry.

• To guide students to develop/clarify their academic and career interests and their short and long-term goals through individual counseling and group discussions.

Q12. Finally, what do you want us to highlight in the story? Do you have anything further to add?

OPJU, as an institution has brought high-quality education by having committed faculty members, a world-class curriculum, and following the latest teaching methods. In the university’s philosophy and approach lies the belief that students learn best when exposed to real-world situations and nurtured through enriching interactions with practitioners and professors. Our placement records are setting benchmarks for students every year. Our top recruiters will consider their capabilities and years of dedication at the time of placement. The five pillars of OPJU are - Industry linked programs, contemporary pedagogy, research excellence, collaborations and partnerships, and career support. We consider it the pillar of progress at OPJU.

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IT Automation Consulting With an Emphasis on Quality & Industry-Redefining Services

The technological metamorphosis ushered by AI has brought with a marvelous upheaval of the business front. Umpteen integral business operations have been effectively optimized by leveraging the power of automation and other ultramodern systems.

At the forefront of this transition, there have been a few avantgarde companies that’ve carved a niche for themselves in the automation space. A few of them contributed immensely to the change by leveraging their rich technical knowledge via consulting services.

ZippyOPS, a Chennai-based IT Consulting Services Provider, is one such company that has been especially renowned for its automation consulting expertise. ZippyOPS has been in the market for years, and in relatively short period of time, it has established itself as an unequivocal pioneer in its specialized niche.

A Novel Conception Idea

The origins of ZippyOPS, much like that of any established brand, are marked by a zeal to do something different and fill a prevailing gap in the industry.

The company’s founder, Sathish Babu, says that they’ve spent half of their lifetime in the IT industry. In the process, they’ve worked with various technologies developing multiple products & managing several projects for various business domains. Based on their expertise, Sathish feels that IT Automation is incontestably the need of the hour. It can boost the productivity of the IT department by reducing downtime and creating a safer, error-free IT environment. Practically speaking, it is the ideal way to get the most out of any organization’s IT resources. Despite the aforesaid, however, the number of companies providing the right solutions in the same are very limited. In light of this, Sathish thought of filing the gap by concretizing his company’s idea.

ZippyOPS being a bootstrapped startup faced all kinds of challenges in the initial stages. Starting from finding the first client to getting the right resources with tools & technical knowledge, every step was an arduous affair.

Sathish Babu | Founder

ZippyOps IT Consulting Services

Winning Clients Through Leading-edge Services

The dogged perseverance maintained by Sathish has yielded much in terms of technological evolution. Growing from each challenge, he has managed to consistently refine his services to uphold an industrially superlative level of avant-gardism.

ZippyOPS now offers end-to-end IT Automation consulting services using ultramodern modern tools and methodologies. Through this, it effectively delivers high-quality software faster without compromising security.

The company provides consulting, implementation, and management services on:

» DevOps

» DevSecOps

» Cloud

» Automated Ops

» Microservices.

» Infrastructure

» Security

The company furthermore offers multiple unique holistic productssolving day-to-day as well as larger IT problems:

AutomateCIS is the world’s first scalable SaaS platform to audit and remediate security settings of servers to ensure compliance with industry-agreed cybersecurity standards. It also allows to roll back the remediation in case the process is causing issues on application.

LabAsService: provides pre-configured lab servers which can be accessed from any machine with an Internet connection. LabAsService offers lab servers as low as $0.05/ hour on pay per usage model.

DevSecOpsAsService is still in the pipeline and yet to be launched. It is hosted by DevSecOps platform, where all the Open Source DevSecOps tools were hosted as managed services. Startups can use this as a security framework in their application deployment.

Owing to ZippyOPS’ strategic automation of IT Infrastructure, any business can provide speedy and accurate outputs, reduce operation costs, and increase overall productivity.

The Brand’s Methodical AAA Strategy

To ensure utmost comprehensiveness in its service, ZippyOPS offers a multidisciplinary AAA strategy that covers planning, implementation & maintenance of the customized automation solution.

» Advice (Analyze, develop strategies, architect and advice on modernization.

» Align (Migrating workloads and implementing automation solution end-to-end).

» Animate (Optimization and Maintenance of implemented automation solutions).

The company’s foremost emphasis with the aforesaid is to systematically fulfil all the various nitty-gritty perplexing the customers in the automation process. A foremost objective amid this is to intuitively and deeply understand all the challenges of the customer.

The company furthermore heavily emphasizes on two core aspects, one is quality and the other one is security. It educates its clients on these two core aspects and doesn’t rush to sell. The staunch value-driven approach of ZippyOPS has garnered immense trust from its customers over the years. A testament to this is the fact that the company is getting more projects from existing clients, even amid difficult times.

An Integral Marketing Front

Being an avant-garde brand, ZippyOPS is always open to new tools and techniques. Its team does its due research and analyzes the effectiveness of the techniques used in its campaigns. While the company is aware of and utilizes umpteen different mediums to reach the target audience, such as social media platforms, mail campaigns, phones, etc, it believes there’s no only one major way that’s irreplaceable. Quite simply, that is a good reputation which spreads via word-of-mouth from existing clients to others.

Sathish highlights that when you keep the existing client happy, they contribute by referring you to others. This entire cycle thus depends predominantly on one factor – the contentment of clients which is an unequivocal focus throughout the implementation/maintenance of the company’s solutions.

Shaping an Evolutionary Future

Going ahead, ZippyOPS plans to execute some noteworthy business milestones in the coming years.

The company has already added its product category, in addition to its consulting services and launched two products back in November 2021.

Mulling over the pandemic situation, Sathish explains how Covid has taught us a decade’s worth of life lessons. What his company was offering before covid was an enhancement service, which some industries may not consider during these times. Therefore it decided to leverage its automation expertise to conceive its own product line.

On the developmental front, ZippyOPS also planning to implement futuristic additional features in the aforesaid products. These include the application scanning feature on AutomateCIS, automated scoring mechanism on LabAsService, etc.

ZippyOPS is furthermore reaching out to and attracting clients all over the world with increasing tenacity. In the next few years, Sathish is certain of having a strong partnership with clients across the globe.

10 BEST GOOGLE APPS FOR SMALL BUSINESSES

Small businesses require many enterprise tools to scale and optimize their operations. Don’t be astounded, but many tycoons of the business world use Google Apps to run their organizations because it’s cheaper, convenient, secure, and streamlined. Here we are discussing the 10 Best Google Apps for Small Businesses. Moreover, anyone can have full access to all these apps with a nominal annual fee of 50 dollars. Trust us, the price for the services one can access from Google Apps is feeble compared to the pool of benefits it brings. Google also offers 24/7 support for its users. Make these apps your savior and take a step forward to accelerating your small business.

Google Meet

Google Meet is an excellent choice for keeping your team connected at any moment. The enterprise-grade video conferencing feature along with a secure global infrastructure makes it the best choice for all those WFH or urgent meetings. A maximum of 500 participants can be invited to a Google Meet. You can also schedule a meeting in advance and join meetings directly from the calendar or email invite.

Google Chat

Google Chat is a tool for teams to exchange formal conversations regarding their projects efficiently. This helps to securely send and receive messages, files, and tasks in group work. So if you want to keep a record of all the communications regarding work then this is the channel for you.

Google Drive

Google Drive is the most commonly used app for storing and sharing all the important files with teammates. This comes with flexible and expandable storage options so you never run out of space and prevent data loss. This also keeps all the hassles of sharing big files as any team member can have the access to the file location.

Google Sheets

Google Sheets are designed for doing collaborative work. Whether it’s about maintaining the record of monthly sales, revenue figures, and financial calculations or clearing invoices, Sheets make it simpler for you to have track of the aforementioned and receive notifications for edits as well. It

Google Slides

If you want to experiment with your creative edge and demonstrate powerful presentations for your team, then try Google Slides this time. This tool is meant to create and edit presentations with many people working at the same time. A single presentation but the efforts of a whole team give the best with this. The impressive yet formal templates are the attraction. One can add that extra tinge with images and videos with utmost ease.

Google Docs

Google Docs is used to make any file in any format editable in an instant. It is the gilt-edge choice for tech-savvy users who have to work online most of the time and require access to their work from multiple devices. It tracks the edit history, comes with integrated add-ons, advanced formatting, and reverts to any previous version of the document.

Google Notes

Making notes has always been a productive old-school habit. Google Notes is for those who like things to be organized, strict to deadlines, and do chores effortlessly. This app allows setting reminders so your team doesn’t skip the important ones. You can also use it to jot down your brainstorming ideas.

Google Forms

Google Forms makes it convenient for a person to collect information, conduct surveys, and scrutinize responses. If your team is working on a project and it requires gathering the data or collecting the opinions of your team members for personal uses, then it makes the process quicker. If you’re taking orders from your customers or receiving payments from them, then Google Form is the safest to opt for.

To end this article, Cloud Search is widely used to find relevant answers to questions at work. It does the job of searching across an organization’s content in Google Workspace Services. You can improve your decision-making process by turning data into realtime decisions and learning from global analytics.

For folks who want a smarter and smooth way of presenting their ideas with real-time explanation, then using multiple Jamboards is the virtual experience of using a whiteboard. You can draw, sketch, and write just like on a traditional whiteboard. Many educational organizations, professors, and lecturers use this for taking live lectures by pulling in work from Docs, Photos, Slides, and Sheets.

Vital Group

One of the Most Eminent Industrial Chemicals Manufacturer in India

The chemical industry plays a pivotal role in the growth of the economy. It is involved in the manufacturing and optimization of all the raw materials and precursors used to make commercial products for society. Also, its materials have a broadrange ofapplications in invaluable applied sciences.The industry can be considered asthe backbone ofoperations in most industries of the country.

Vital Group is a sought-after multiproduct organization that deals with the manufacturing of specialty chemicals and phosphorus derivatives. A brainchildof Mr. Vipul Bhatt, the company is regarded as one of India’s leading manufacturer, supplier, and exporter of industrial chemicals.

Vipul Bhatt | Chairman and Managing Director & Jay Bhatt

Vital Group: A Multi-Product Industrial Chemicals Company

Established in 1993, Vital Group is a diversified organization that is involved in the manufacturing, distribution, export, and import of chemicals. The company supplies phosphorus-based and specialty chemicals used in a broad range of industries, such as pharmaceutical industries, water treatment chemicals, agrochemical industries, pigments, paints, lubricant industries, textiles, and plastic industries. The company has its headquarters in Ahmedabad, Gujarat, with a manufacturing plant situated in the PCPIR region of Dahej Industrial Estate, Gujarat.

Over the years, the company has ensured quality practice by workingunder the highest acceptable EHS standard in the chemical industry. Thanks tothe persistent efforts and unmatched expertise ofits team, Vital Group has emerged as a distinguished leader in its industry.

Vital Group’s Customer-Centric Approach

A truly successful company always values its customers above anything else. Vital Group owes most of its success to its customers. “We consider the customer as our business partners and always feel that our growth remains in their growth.” Said Mr. Vipul Bhatt.

The brand believes in building a professional as well as emotional connection with its clients. It is thiscustomercentric approach that has compelled certain clients to be in association with the company for over 25 years.

What Distinguishes Vital Group From its Competitors

To stand out in the market, a company must have a strong USP. For Vital Group, the USP is its hardcore customeroriented approach. It is based on the following guiding principles:

Sustainability: Sustainability plays a key factor in all of the company’s routine operations. The company believes in functioning in an environmentally, socially, and financially appropriate manner. For this reason,it dedicates all of its efforts towards creating a sustainable future.

Reliability: The highly experienced team at Vital Group is dedicated to providing utmost support to its customer, every step of the way. It thrives for a cent percent clientele satisfaction.

Assurance: The company’s claim of total assurance goes way beyond product quality. 100% of the company’s manufacturing sites abide by the BVQI ISO 900:2015 & 14001:2015 standards.

“We believe in synergic growth between two associations and this has motivated us to work every year harder for the last 27 years. We have managed to retain most of the customers for years along with

gaining the confidence of new customers every year. We are proud to serve some of the leading corporates in their respective sectors and we look forward to a long-term association-ship.” Stated Mr. Vipul Bhatt, Founder & CEO of Vital Group. The company’s customer-service policyis highly accommodative. It ensures that flexible product, delivery, and financial aspects are offered to cater to the unique requirements of the customers.

Surmounting Challenges And Hindrances

Every successful company has had to deal with its fair share of strugglesthe initial days. Vital Group,much in the same way, had to face grim days upon starting out in the industry. With no influential business background and financial backup, Mr. Vipul Bhatt found it quite challenging to sustain the business in the initial days. In addition to that, the company also struggled with finding the appropriate opportunities and convincing customers. “With an aim, dedication, and sincere efforts, the group has emerged into one of the country’s leading manufacturer, supplier, and exporter of phosphorus derivatives, organophosphates, and industrial chemicals.” Stated Mr. Vipul Bhatt

The Company’s Future Aspirations

Being a rapidly growing company, Vital Group has numerous projectsin the pipeline. Firstly, the company is striving to better support its customers by doling out new and innovative products. “By our long-term vision, we are regularly investing in our infrastructure to provide the highest quality products, create a value chain with new downstream/upstream products.” said Mr. Vipul Bhatt

In addition to the above, the company is planning to add downstream product portfolios that will make the company’s operations more sustainable. To ensure this, the company will convert all its production facilities to PLC/ DCS-SCADA. The company will also be creating a Value Chain to help serve its customers more effectively. Last but not the least, the company intends to see the growth of all its stakeholders and business partners, as it is their contribution which has brought out the best in the company.

Mr. Vipul Bhatt’sMessage for Budding Entrepreneurs

An aspiring entrepreneur always seeks advice from his/her superiors. With Vital Group, Mr. Vipul Bhatt has been a part of the industry for 26 glorious years. Here’s what the seasoned CEO has to say to aspiring entrepreneurs. “Just place one foot – a place for another will be right there. Don’t give up, keep doing things. Take Risks. Believe in yourself.”

5 BEST APPS FOR ONLINE DOCTOR CONSULTATION

The world around has been booming with the telemedicine industry as it has helped to connect patients with doctors. Initiatives are being taken by various healthcare units to reduce timing and gaps between patients with their doctors and chemists. Thus, the rise in technology has not only helped to expand the medical industry but has also helped to help all of us find the best doctors or the nearest drug store at just our fingertips, no matter where ever we are whatsoever. Now instead of visiting doctors or going to a clinic nearby, whenever you feel sick, call for a doctor or get your drugs at your doorstep anytime and anywhere. This has been possible through the launch of several telemedicine apps that has also made remote doctor consulting easier by giving it online access. Safety concerns are noted and there are no risks of getting misguided anyway.

Here are the top 5 telemedicine apps that will help you get in touch with a doctor or required medicines for proper diagnosis at reasonable rates:

Lybrate- Consult a Doctor

It has helped to connect doctors with pathology labs along with patients. One can ask one health question for free and seek multiple productive results from health experts. There is one “Book Appointment” feature that allows patients to consult doctors online across major Indian cities. The doctors provide with best health tips and the patients can unhesitatingly ask as many questions as they want regarding any medical health issue. The doctors also give prescriptions if asked so that proper management of medical records is sustained. The app also allows booking medical tests at affordable rates from reputed pathology labs around your area. However, consultation is chargeable but that too at rates quite similar to offline consultation. Thus, economic burden and time management both are assured. It is available in Play Store for free. There are doctors for several departments like oncology, cardiology, paediatrics, general physician, gynaecology, etc.

DocsApp 24*7

This is the most popular app for doctor consultation for Android and iOS users. It follows a simple criterion to connect patients and doctors. The app searches for a doctor as per your query or asked question. The patient can share their details like medical history, medical reports and photos of any related health issues. Based on the above, the doctor gives them proper medicines or refers tests as per requirement the patient can schedule diagnostic tests as per their comfort and there is a complete home collection with no delivery charges other than the lab test costs. Doctors from reputed corners such as Bangalore, Mumbai Delhi, etc are connected with this app for different specialities. There are health experts to discuss common problems like weight gain, post-partum problems, scalp care, dermatology, etc.

Tata Health

It is a trusted and reliable app for online doctor consultation that brings comprehensive care to the patient’s fingertips in no time. Some hand-picked doctors are selected and incorporated into this app through multiple screening features and processes to ensure patients get the best medical consultation for their money. Patients can get connected to related doctors from specific backgrounds or they can also chat with them and discuss their health issues the basic specialist team of doctors include gynaecologists, dermatologists, paediatricians and physicians. The accessibility to doctors depends upon the health subscription package that a customer opts for. So, one must take care of the holistic subscription package to have access to the best doctors without any hassle. The app can also be downloaded for free from Play Store. Patients are entitled to get consultation only from the experts and not any others from their respective fields.

MFine

This app was created by Novocura Tech Health Services Private Limited and is a dedicated app for online doctor consultations with home-based lab tests. The app makes link of patients with specialist doctors over audio, chat and video calls. The doctor consultation fee starts at 199 and then varies based on the doctor’s speciality and experience. The patient also gets a 50% discount on all at-home checkups and tests. This app is available on the Play Store for free. Patients can choose random symptoms like acne, high BP, weight gain or high sugar and select a doctor as per requirement at the required time. The appointment gets fixed with doctors instantly as per your choice in the next 5 days without any other hidden charges.

Pristyn Care

With this app, all of the patient’s needs are fulfilled under one roof. A patient can browse the list of doctors available nearby and check for their reviews, certifications and previous diagnosis or experiences along with their fees. Thus, after a thorough review appointment gets fixed with the doctors of your choice at the patient’s convenience. Pristyn Care also offers surgical treatment after careful online consultation under the care of Pristyn Care doctors. This app also helps patients to access their own Cowin certificate, book RT/PCR tests and do much more. Various health issues like piles, fistula, hernia, cataracts, sinuses, spider veins, tonsillitis, etc can easily get cured with natural treatment. Now, expert healthcare professionals are just a click away.

Mr Daniel A. Etra Co-Founder and CEO of Rethink

1 in 6 new-born children is diagnosed with a developmental disability according to the Centres for Disease Control (CDC). The main treatment methodology recommended by the medical community is Applied Behaviour Analysis (ABA) however the challenge is significant dearth of credentialed ABA providers. Rethink offers the industry-leading practice management platform for behavioural health providers specializing in individuals with autism and related disorders as well as the leading platform supporting K-12 school districts and employers with the mental health needs of their students/employees. The Company delivers training, workflow automation, and clinical supports to organizations and individuals caring for individuals with a development disability as well as those struggling with mental health issues. We had a chance to meet the Co-founder and CEO of Rethink, Mr. Daniel A. Etra, who has built a Company that is improving millions of lives of people affected by behavioral and mental health issues..

Rethink:

Effectively Supporting the Mental Health Needs of Organizations

The Inception

The Company was founded with a mission to effectively and affordably meet the treatment needs of an enormous and growing population worldwide faced with a significant dearth of trained professionals. From the start, the Company focused on leveraging technology to train whoever cared for those with development disability. The focus was on impacting all entities revolving around the care of this population. Rethink found extensive research on the effectiveness of video modelling for training and decided to combine this proven method of instruction with the medically recommended ABA treatment methodology, creating an online training, workflow automation and support system for those with a development disability and their caregivers

About the CEO

A visionary and astute leader, Mr. Etra is the co-founder and CEO of Rethink. He was born and raised in New York City and has over three decades of successful international business experience, including 20 years as a serial entrepreneur. He was also the Co-founder and CEO of R.E.R International, a leading global supplier of printed materials to the retail industry. He worked as a Consultant with Bain & Company, helping establish their NY office, and served as a Managing Director of Promodex Ltd. He also served in the Israel Defence Forces and worked at Wasserstein, Perella & Co., specializing in M&A in the fields of healthcare, technology and natural resources. The accolades under his belt are numerous including the Inc. 500, the Deloitte Technology Fast 500, Smart CEO Future 50 and CEO of the year from Industry Era and Corporate Vision Magazines. Mr Etra completed his MBA at Harvard Business School and earned a BA in Economics from Yale University. He is a member of the Young Presidents’ Organization and actively participates in social welfare and volunteering.

Addressing a big problem

Seeking to address the significant dearth of trained professionals (only approximately 30,000 Board Certified Behavioural Therapists globally) available to meet the needs of a growing population with a developmental disability (approximately 450M globally). A scalable solution was created to support those in need no matter where they are located. Leveraging research-based strategies grounded in the principles of Applied Behaviour Analysis (ABA), the award-winning program includes over 1500 video-based demonstrations developed by experts to train caregivers, parents, professionals and paraprofessional staff on how to manage problem behaviours, track progress in real-time, facilitate care coordination and automate the capture and analysis of outcomes data. In addition, Program Specialists can also utilize Rethink as a form of job-embedded professional development and to augment coaching caregivers and other support staff. Rethink also offers a range of technology-enabled remote service options, ranging from short-term web-based consultations with Rethink’s Boardcertified behavioral therapists to ongoing program development initiatives supported by an in-house team of clinicians. In addition, Rethink’s practice management offering allows for the tracking of service authorizations and cost of treatment as it relates to clinical outcomes. Rethink serves individuals at all levels of development and ages ranging from point of diagnosis through early adulthood.

Continuous Innovation

Mr. Etra and his team believe innovation is first and foremost recognizing the problem in the market, understanding the customer’s needs and then developing scalable solutions to address those needs. He further adds that the problem they solve is the exploding population with a development disability and the severe shortage of trained clinicians to serve them. The team shares a deep passion for social impact and offers robust, best-practice, and webbased tools that are incredibly easy to use, thereby driving scale and rapid adoption. An emerging trend nowadays is Big Data and AI, and Rethink is gathering the largest data set of outcomes that can be used to develop the right treatment protocols and facilitate the predictability of outcomes.

The experience of employees

Employee Benefits

1. Industry-leading training and support platform

2. Experience working with clients employing fewer than 1,000 employees to over 100,000 employees and impacting over 7 million lives

3. It has a direct impact on productivity in their workplace for employees and helps employers create a culture of wellness for the entire workforce

Rethink Ed

4. Offers industry-leading special needs management platform for public school districts

5. Used by hundreds of districts in all 50 states of the USA

6. Allows districts to fully meet Federal IDEA requirements and state mandates to provide an adequate education to students with special needs

7. Train staff and measure progress of student population not subject to mainstream standardized testing

8. Supports the mental health needs of the entire school district, both students and staff

A Case study on how Rethink brings a change

Mr. Etra explains that one of the most critical needs in employee benefits is supporting employees caring for a child with a developmental disability such as Autism or ADHD. Costco Wholesale went ahead with providing the Rethink program to these employees, which make up nearly 20% of Costco’s workforce. The Director of Employee Benefits at Costco, Donna Sexton, expressed, “I can’t think of any benefits we’ve ever added to our suite that got so much attention and so many letters to our president, thanking him for bringing the Rethink program on, and what a difference it made in their lives”.

Roadmap for the Future

Rethink is expanding beyond treatment tools and supports for dependents with development disabilities to adults with a developmental disability, including employees with Neuro diverse conditions. The recent pandemic has created additional strains and challenges, making the program even more important. In addition, they recently acquired While, a mental health and resiliency platform for employees.

A final message

A successful company does not happen overnight. Mr. Etra reminds us of an expression, “the 10-year overnight success” is true for successful entrepreneurs willing to pivot their business strategy to respond to changing market conditions, patiently play the long game and move the ball down the field little by little every day.

10 ONLINE GROCERY STORES IN INDIA

Many a time’s people run out of their necessary requirements, ingredient, grocery or any household’s item. It is not possible to get ready and run to market at any point of the day because there are so many hindrances like time, convenience and availability of cash. To satisfy sudden demand or requirement of human beings, there has been invention of several grocery apps that sends deliveries to your home in less time and with raining discounts. Several big-wigs have started online grocery stores in India with luring offers and have gained much popularity over the past few years, especially during the pandemic when running out of homes now and then was a big challenge to safety and security. Today, everything from food to household requirement is just an order away and sometimes it becomes difficult to choose among the big brands with their variety of options. Not only they provide various options to buy products at our affordable range but also give discounts on wider basis with fast delivery.

Here is a list of 10 such popular online grocery apps:

Blinkit

One of the largest and most famous online grocery store-Blinkit formerly Grofers had started its operation few years back and have a wider range of products to select from. They provide cash back offer for delayed shipments, thus, not making their reliable customers annoyed. It delivered to several cities and complexes in and around your pin code. Deliveries are commonly made within 20 minutes based on locality.

Amazon Pantry

The name of online deliveries pops out the name of Amazon in our mind; it is a household store for every common customer. Its new venture the Amazon Pantry has gained lot of popularity for a long time owing to products at a reasonable price with huge offers and exciting prizes. Deliveries are made within 2 hours of your order making it the most trusted grocery app.

Nature’s Basket

It is a leading online grocery store well known for its easy navigation and technologically challenged people can easily operate this app with ease. Its best part is that it is owned by Godrej, one of our most trusted brands. For elders, it is a good and feasible app for online ordering. It is mainly based in Mumbai, Pune and Bangalore but delvers to other few locations as well. There are a wide range of grocery items.

Spencers

It is too one of the top grocery stores in India and is present with its outlet with many branches in almost every metro city. However, without waiting in long queues, customers can easily give online orders. There are fresh vegetables, meat, fish and grocery along with fashion items and apparels. They provide minimum delivery fee for orders.

Big Basket

It is the best online grocery store in India that offers a variety of groceries from daily products, rice, flour, etc to home. It has separated categories of bigbasket and bigbasketnow (bbnow). The later is the fastest grocery delivery option in 15 minutes to your location. It currently offers deliveries to more than 20 cities and is owned by the TATA group.

Flipkart Supermarket

It is another good online grocery shopping app in India which like other online stores runs several offers on grocery and food items that one cannot resist. It comes as a part under the main Flipkart App for online shopping. It offers groceries at unbelievable prices.

Zopnow

It is the fastest delivery app in terms of online grocery stores. In India, Zopnow is best known for delivering big orders at very high speed. With a wide variety of products at affordable rate and faster delivery speed, this app has its own booming industry.

Paytm Mall

The luring cashback and gift hampers make Paytm Mall one of the desired online grocery delivery platforms in terms of its attractive prices. There are options for garments too along with utilities. There are scratch cards and many suitable payment options for a hassle free online shopping.

JioMart

It is a new launch in market on online groceries but within a span of time, it has gained reputation with increased sales and become one of the top players in its segment. It has several outlets along with an online platform. Their main motto is customer satisfaction. From groceries to electronics to apparels, JioMart has it all.

Dmart

It is a famous Indian grocery store that serves 100% customer satisfaction by selling a wide class of groceries, apparels, home utilities and lots more. Its main aim is to provide products from customers hailing from any economical class such that the advantage of online hopping can be taken by all. Thus, it is a trusted grocery store even for those who hesitate to shop online.

Squid Technologies: Sparking B2BInnovations via Creative & Leading-edge Solutions

The Indian tech space has been amid a phase of profound metamorphosis in the past few years. A plethora of reformative developments has been witnessed inthe market across a multitude of tech domains.

In the B2B space especially, this change has been remarkably conspicuous given its unprecedented innovations. A few companies have been largely responsible for this owing to their indefatigable efforts in ideating novel concepts.

Squid Technologies, a B2B-focused tech brand, is one such company that has been widely renowned for its breakthrough innovations. Established in 2015, the company has already achieved numerous milestones in its industry, as well as recognition from the global market.

The epitomic innovative success of Squid Technologies can be attributed to certain key attributes, which we’ll be elucidating so as to spur the intellectual growth of our readers.

An Incisive Service Approach

As a brand that’s inclined towards avant-gardism, Squid Technologies is remarkably meticulous about researching market trends and consumer behaviour. It digs deep and studies how organizations in various markets go about engaging their customers.

The following are the three core areas it emphasizes through its approach:

• Identifying Gaps

• Fostering Innovation & Creativity

• Building Bridges Through Its Solutions

The company finds gaps where clients are over-spending their resources to carry out specific tasks. Accordingly, it devises solutions to help accomplish the same in a fraction of the time and/or cost. It leverages a multitude of technologies combined with creativity to achieve the aforesaid results. In essence, the company’s foremost objective is to optimize businesses by maximizing their operational efficiency and thereby reducing costs, effort, and time to run them.

Squid Technologies is further characterized by its ardent vision & values, which are conspicuously evident throughout its operations.

The Company’s Staunch Vision & Values

Like any esteemed organisation, Squid Technologies functions on a set of unswerving guiding ideals Given below are its core vision and values:

Vision: “To create technology-powered solutions that stand the test of time. “

Kulreet Mutti | CEO

Squid Technologies INC

Values:

» An Unwavering Commitment to Innovation & Excellence in every aspect.

» Striving to be the better employer by making the work environment challenging, fun, and inspiring.

» Making all customers in its value chain as partners.

» Not shying away from the obligation to be environmentfriendly.

» Ensuring sustainable growth and maximizing returns to shareholders.

The company’s aforesaid values are highlighted especially in the brand’s portfolio, which consists of a few flagship products.

An Ingenious Product Portfolio

Squid Technologies’ most illustrious products consist of the “Allbox range” which have a host of sophisticated &incisive features. Given below is an overview of them:

Allbox: Among the most popular products of the company, this is an environment-friendly, enterprise grade digital platform that brings an organization and user base together onto one app.

For service providers, Allbox enables them to connect & interact with users with their very own controlled box on its app. This allows them to Communicate, facilitate, resolve & meet customer needs instantly.

Given below are the multifarious benefits it has for service providers:

• Sending bills, reminders, alerts, notices, newsletters &more directly to customers.

• Feedback facility to get user viewpoints

• Online bill payment

• Unified calendar for all planned events.

• Targeted communication

• Customised MIS

• Unlimited data storage on secure servers

Allbox Corporate: This is the second app in the Allbox family specially designed for Corporates that are looking

to bring themselves on the mobile platform. It enables them quick & easy automation, communication & reporting for their employees.

Given below are some of the noteworthy benefits of Allbox Corporate:

» Introduces an official platform for communication & ESS to the organization.

» Attendance tracker – provides multiple ways to capture employee attendance, such as Location Based Check In & Check Out, Biometric Integration & Proximity Reading Via Phone NFC device.

» Expense Management– Helps employees apply for a reimbursement of expenses incurred for business purposes via the app. Seniors can approve or reject these applications anywhere, anytime.

Leave Management– Employees can also apply for leaves which follow the authorization matrix setup and will be moved to the respective senior for approval or rejection.

» CRM –Allows capture of customer data, which is transferred in real-time to seniors for viewing on the go.

» Customized MIS and Reports for data analysis and mining.

Envisioning a Progressive Future

In the coming years, Squid Technologies will continue to expand its portfolio to encompass an array of more products & features that fill the ongoing deficiencies of the industry. Speaking of the ultimate vision of the brand, it plans to usher a palpable horizon-shift in the B2B space at not just the national but also international level. It will be fructifying this ideal through a relentless innovative approach in its offerings. Squid Technologies’ robust growth trajectory is serving as inspiration for umpteen tech entrepreneurs across the country, inspiring them to uphold new standards of creativity & intuitiveness whilst ideating solutions for clients.

Types of Insurance Your Small Business Should Consider

The wavering trends of the current corporate world are captivating but are also bound to heaps of risks. Today small business leaders often experiment with their business models to curate newer benchmarks. In such a scenario there are potent chances of facing big financial and human resource setbacks. So what’s the solution then? To the crux, it is having full-proof insurance for your small business. Here we have discussed the types of insurance your small business should consider. If you’re a small business leader, then don’t leave yourself in a vulnerable space, and make sure to choose at least some insurance to cover all the possible risks.

Top 6 Insurances Your Small Business Should Consider

We all are aware of the fact that even a little negligence can cost a fortune to a business. The losses are fatal not only to the owner but also to the people associated with the company. If a business leader is free from all the bars of losses, he/she will surely have different alpha energy to take their business to another level of success. Moreover, without a strong base of insurance, no other tycoon will be willing to invest money in your company. Let’s begin to see what all types of insurance we’ve mentioned in this article.

General Liability Insurance

General Liability Insurance acts as a safeguard for the owner against any monetary losses occurring in case of death, body injuries, and property damages. For example, if someone faces injuries within your business premises, then they can raise questions about your services and ask for compensation for the same. So a GLC provides compensation for claims caused due to bodily injuries and property damages for which your business is responsible. This is owned by the owners or main authorities of a company and provides stability against thirdparty liabilities.

Professional Liability Insurance

Next we have Professional Liability Insurance, specifically for professionals like doctors, lawyers, accountants, doctors, physicians, etc. As these professions are always amidst life uncertainties, it protects them from the claims of their clients. This policy protects from all sorts of claims that may arise due to negligence, mistakes, omission, and malfunctions. This is especially for those people who deal in providing professional services for a livelihood.

Commercial Property Insurance

As the name suggests, Commercial Property Insurance is a quilt of security for any commercial property. This policy protects commercial property from miss happenings such as fire outbreaks, robbery, and unforeseen natural disasters. This is generally carried out by manufacturers, retailers, NGOs, and rental service providers. It is also influenced by demographic, construction, and occupancy factors. The loss of a commercial property takes immaculate time to be compensated and in such times financial aid by this policy comes extremely handy.

Worker’s Compensation Insurance

Worker’s Compensation Insurance draws its roots from the Workmen’s Compensation Act of 1923 and the Fatal Accident Act of 1885. This policy provides wage and medical services to people who have fallen ill at work. Any injuries caused to them at a workplace or even if they have lost lives and wages during the course of their job, this policy guarantees their monetary and medical benefits. Moreover, it also covers death benefits for families of such employees.

Business Owner’s Policy

A Business Owner’s Policy (BOP) is an all-around policy that combines protection for important property and liability risks in one package. This insurance is an integration of various basic insurances coverage. It is meant to safeguard business owners against property damage, liability and financial losses due to a lack of operations. To have this insurance, the business must surpass certain parameters. Some of these are the location of the company, location size, class of business, and revenue model. This is targeted for mid-size and small businesses because it includes all the major segments subjected to risks.

Data Breach Insurance

Wrapping up today’s list is Data Breach Insurance. Today data security is a major cause of concern for business owners. When confidential data of a company gets copied, transmitted, or disclosed to third parties, it can cause ardent financial losses. To avoid this, Data breach Insurance is a shield for a company to protect from such losses. Also, as technology is spreading across every sector, such breaches are becoming common. Small businesses are generally the soft targets and they must invest in this policy.

Ethna Attributes: Empowering Data-Driven Decisions In Indian Companies

Abrainchild of Mr. Srinivasan, Ethna Attributes is a Chennai-based data analytics & management company that aims to transform the way businesses make decisions. It specializes in offering reliable solutions in Corporate Performance Management, Management consulting, Cloud and Security product development, IOT, IIOT, Research, etc.

Ethna Attributes believes in the power of data-driven decisions. For this reason, it gives utmost importance to harnessing cutting-edge analytics in a company’s decision-making process. Having served dozens of clients since its conception, the brand is renowned for its ability to create innovative and affordable solutions that are specially catered to a company’s unique needs.

Mr. Srinivasan’s Source Of Inspiration Behind Ethna Attributes

Mr. Srinivasan M., Founder and CEO of Ethna Attributes, started the company with an intent to help scientists and research-based organizations by operating solely on outsourced research and training. During his first research experience, Mr. Srinivasan was inspired to dive further into the subject and has been honing his research skills ever since. He believes that research is more than mere passages; it’s an opportunity to ask vital questions, infer through the results, and innovate new solutions accordingly.

Back in 2011, Mr. Srinivasan wanted to put together a company that could completely work on outsourced research and training that would assist scientists and research organizations. After encountering a few hurdles along the way, the company got into stealth mode. Today, it has helped in the development of several inventions in India and USA. Ethna Attributes also has products and IT Services, and a unique Training division catering to top business houses, scientists, and IT aspirants.

Mr. Srinivasan M. Founder and CEO of Ethna Attributes

Ethna Attributes primarily focuses on the business arenas where a data-driven approach is necessary. This includes Drug Discovery and Analysis, Insurance Fraud Analytics, Telecom Network optimization and traffic analytics, Predictive crime Analytics, Transportation Modelling, etc.

How Mr. Srinivasan Tackled The Company’s Initial Challenges

To secure the necessary funding, Mr. Srinivasan bootstrapped the seed investment from his known connects. Now he’s helping new/budding entrepreneurs with strategic investments; coaching them how to shrink the time against fund issues. Initially, the company suffered as it neglected marketing and sales. With time, it learned to place a greater emphasis on sales, attaining a balance between passion and money. Another challenge faced by Ethna Attributes was “paralysis by analysis”. According to Mr. Srinivasan, too much thinking can cause inaction and indecisiveness. He has now stopped planning in great detail and has learnt to pivot at hard times. On the topic of time management, he believes we all have plenty of time in our hands each day. We’re either investing it or wasting it!

Last but not the least, Mr. Srinivasan feels that the biggest challenge faced by any company is finding the right people. Even today, he finds it to be a constant struggle.

What Makes Ethna Attributes Stand Out In The Market?

Ethna Attributes is the only organization in India to which the research is outsourced from the clients. In this regard, the brand is unique and has no competition in the market. Ethna Attributes is also the only organization that not just monetizes its experience and knowledge but also absorbs all the trainees into the organization as full-time employees. Having an outcome-based business model, the company’s clients genuinely like their services. It never needs to follow up for any payments. It strongly believes in the value of conjoint efforts with the clients.

On the marketing front, Ethna Attributes is renowned for its Outwork Integrated Training Programs. It makes use of various media channels to expand its market reach.

The Major Reason Clients Distrust Data Companies

Due to high pricing and lack of proper partnerships, clients have a tendency to doubt the authenticity of data companies. To resolve such trust issues, Ethna Attributes is very upfront with its clients regarding their outcomes and adopts an outcomebased business model. It only charges for the outcome, not for the effort.

Most of the company’s clients come through past references or word-of-mouth. It prides itself in staying true to the motto “Let our work speak for itself”.

Mr. Srinivasan believes that when you make a lasting impression on a customer, their loyalty usually follows. According to him, loyalty is a virtue that can’t be bought – it has to be earned. He gives great importance to adopting a customer-centric approach and going the “extra mile” to render quality service. Consequently, the customers pay him with their loyalty and one can observe the trust they have in his brand.

Ethna Attributes’ Plans For The Coming Years

In 2020, the company is looking to work without a large office space. While it used to be in a 18000 SQFT Space, it has future

plans of working from several small offices. Ethna attributes also plans of increasing its employee strength to 200 and introduce a vertical in agriculture, providing Hydroponics solutions to the farming community.

As the IT Sector grows more competitive and cost-sensitive, the company offers a collection of research services for clients with an outcome-based pricing model. It has also started a unique Work Integrated Training Program and is running it since last year. Mr. Srinivasan plans to head this division so that the company take 200 IT aspirants into the organization in one year. Not only will this endow them with great personal satisfaction but also transform their lives at a lightning-fast pace.

Mr. Srinivasan’s Inspiring Entrepreneurship Journey

Over the years, Mr. Srinivasan has seen the internet transform the economics of marketing. It has made many traditional marketing strategies and structures obsolete. With this change in industry dynamics, Mr. Srinavasan believes that the old ways of marketing are unsustainable; the focus should be shifted to providing positive outcome.

In his 9 years of business, he has come to realize the significance of the quote “Entrepreneurship is a journey, not a destination”. After facing the numerous hurdles along the way, he feels that entrepreneurship has taught him some invaluable life lessons. One of them is the lack of certainty in pursuing our dreams. In spite of working super hard, there are chances that you might never achieve your dream. Instead of being deterred by the uncertainty, he views it as a stimulus to get up daily and work hard at making his vision a reality. The constant challenges help him derive a sense of joy and thrill from the process.

Mr. Srinivasan’s Advice For Young Entrepreneurs

Placing great value on one’s subjective experience, Mr. Srinivasan advises young entrepreneurs to take any business advice with a pinch of salt. He says, “I’ve been interviewed to share my business advice with you— you all have your own unique journey to building a successful business. They’re all different. Some come from backgrounds of wealth and influential connections—while others have built empires starting from scratch.

Don’t take the business advice you hear as gospel to be followed in entirety, Rather, use it as a tool. Try to always shrink your time and have timely goals to pivot.”

Ethna Attributes is a brand that strongly believes in providing value to its clients. In an age of mistrust where fraudulent activities have become increasingly common, the company believes in being upfront with its clients. To ensure this, the company has an outcome-based business model, so that clients have a clear idea on what to expect. Moreover, the company aims at leaving a lasting impression on its clients through providing memorable services.

Challenges Faced by Women Entrepreneurs and Some of the Most Successful Women to Follow

Women entrepreneurs are those who establish a company, acquire the necessary resources, assume risks, overcome obstacles, hire people, and autonomously run the firm. Women Entrepreneurship refers to the act of company ownership and business formation that elevates women’s standing in society economically. In general, women are not expected to hold leadership roles; they are required to obey commands. It’s not because they are incapable of doing it; our culture does not accept women in leadership positions.

Although this situation has altered significantly, we still have a long way to go. The significance of female entrepreneurship to economic growth is well acknowledged. Numerous studies illustrate the favourable effect of entrepreneurs on economic development and growth. Still, women entrepreneurs remain in the minority and must overcome several challenges.

Obstacles encountered by female entrepreneurs.

1. Limited Finances

Obtaining shareholders is the most significant or vital aspect of launching a company. Still, not everyone has the good fortune

to do so. Funding is comparable to lubricant and gasoline in new companies. It facilitates the design, manufacture, and marketing of an item and maintains the efficacy of administrative activities. Women-owned enterprises are among the most lacking in financial assistance. Many banks favour funding male-owned firms over female entrepreneurs.

2. Balancing Responsibilities

Entrepreneurship requires patience and time; many women are not just career or business-oriented individuals. They have a spouse, children, and other duties in addition to a family. Society and her family want her to be a good wife and mother who is always accessible to her family. Yet, her career requires her to be a leader and demonstrate dedication. It is frequently tough to combine a professional and personal life, and it is much more challenging for individuals without family support. Despite this, several female entrepreneurs can effectively balance their personal and business lives.

3. Gender inequality

It is among the most often used phrases in the modern world that women are paid equally for their labour, although it seems to have little or no effect in most countries. Every field we visit

has a man in charge. Women must ascend in a world dominated by males despite stigma and persecution. Despite possessing the necessary mindset and skills for the work, women continued to be viewed as inferior to males despite the government’s efforts to create a favourable atmosphere for them. And these obstacles add to the difficulty of launching a firm.

4. Unfavourable environment

The unfavourable climate is one of the most significant issues women entrepreneurs confront. In certain regions, even female business owners are expected to have partnered to make agreements, negotiate, and represent the company. In addition, the harassment fear and the steady increase in rape cases restrict their ability to determine the location and hours of their operation, which contributes to their success. Entrepreneurs’ lives are not simple, and the lives of women entrepreneurs are much more difficult.

The most successful female business entrepreneurs

The following women were selected based on their achievements and net worth as some most successful female entrepreneurs. Like or dislike them, they distinguished themselves with successful professions.

1. Oprah

As the “first woman of talk shows,” Oprah does not need a surname. According to her web biography, she was born on a remote farm in Mississippi, where she occupied herself by performing for the farm animals. She came from a poor household and was sexually abused at nine. However, she claims that her father saved her life throughout her teenage years.

Oprah Winfrey’s first run of success began in her freshman year of college when she earned the titles of Miss Tennessee and Miss Black Nashville. After graduation, she entered the television business. She quickly surpassed daytime talk shows in ratings. Oprah is most recognised now for anchoring The Oprah Winfrey Show.

2. Gisele Bundchen

Gisele Bundchen wrote in her immediate New York Times bestseller Lessons about her childhood in Brazil with her siblings and how she was bullied for being tall and thin. These characteristics were important in launching her modelling career. Since 2001, she has been among the world’s highest-paid models.

In addition to her well-known profession in the modelling world, Bundchen is also the creator of Sejaa Pure Skincare. The collection consists of face cream, a night cream, and a mud mask. According to StyleCaster, she plays to her brand with an approach, receiving a portion of sales from jelly sandals she developed and her line of lingerie.

3. Sheryl Sandberg

She was born in Washington but soon relocated to North Miami Beach, Florida, with her family. Her achievement began at an early age when she was a member of the National

Honor Society and completed high school in ninth place with a GPA of 4.60. Her high school achievements were considered when she got accepted to Harvard University. Sandberg is well recognised for her work at Google and Facebook and her NY Times best-selling book, Lean In. Sandberg worked as Google’s vice president of worldwide online operations and sales before being hired as Facebook’s first COO. Previously, she had some distinguished roles at other organisations.

Wrapping Up!

All of these obstacles diminish their capacity to withstand a business unit’s inherent risks and uncertainties. The lack of sufficient support, collaboration, and backing from family members and the world discourage women from pursuing success in the business sphere. Nevertheless, despite these obstacles, some successful women entrepreneurs continue to balance their personal and professional life while effectively operating their businesses. The World Bank and its donor countries, as well as prominent enterprises, colleges, and nongovernmental organisations, are now focusing on assisting women-owned firms. It is mostly due to the women’s determination to become successful businessmen against all obstacles.

VAJRA GLOBAL Sparking a Revolution Via Outcome-based Digital Marketing Services

Ganapathy Sankarabaaham Founder | CEO

One of the fastest-growing sectors in the online era today, digital marketing has mushroomed into a multibillion-dollar giant with lakhs of agencies providing these services on a worldwide scale. In our country especially, this boom has been very palpable as hundreds, if not thousands of new agencies are being conceived each day.

Despite the overwhelming abundance of such agencies, there has been a conspicuous lack of services that actually have an outcomebased emphasis. Most generally focus on a long list of arduous processes, giving little thought to factors like need-specificity, intricacies in the client’s niche, and above all the ability to intuitively understand the market beyond mere metrics & figures.

So as to bridge the glaring gap in the market, Vajra Global, a pioneer in outcome-based digital marketing, has come forth with an array of services that’re specifically tailored towards the multifarious & targeted demands of clients. A vision of entrepreneur Ganapathy Sankarabaaham, Vajra Global was established in the year 2016, and since then, it has provided 25,000+ Design and Content Deliveries, has had 300+ websites under management, and holds 3M USD in Annual Campaign Budgets.

The stellar market success of Vajra Global finds its roots in a remarkable inception idea that struck the Founder in its initial days.

The Formative Stages of the Brand

Vajra Global Consulting Services started as a Marketing Consulting Firm, helping startups develop a well-defined digital marketing strategy for brand-building, customer acquisition, and engagement. Shortly afterward, Ganapathy and his team identified an opportunity to expand into outcome-based digital marketing services, which many in the market do not offer.

In the early stages, the company found it quite challenging to stand out in the crowded space of digital marketing. Despite the apparent difficulty, the team continued to make progress by emphasizing aspects like deep domain knowledge, understanding customer goals/

needs, strategic planning, authenticity, robust execution, and business values.

Fast-forward to 2022, Vajra Global has expanded its portfolio to serve a wide range of clients, covering medium to large enterprises in the space of IT, healthcare, eCommerce, retail, amongst others. It is especially renowned for its tailored framework & AIDA model for SaaS marketing.

The company’s services are also revered in its industry for a multitude of noteworthy aspects.

Salient Features of Vajra’s Services

As a holistic Digital Marketing Agency, Vajra Global helps clients bring a 360-degree digital transformation to make data-driven decisions and ensure that results are achieved at every level. The company has four pillars of marketing operation for maximal efficacy, viz:

» Marketing Technology

» Creative Communications (Visual Design and Content)

» Digital Marketing

» Marketing Analytics

The company follows a customer-first approach and believes in understanding the big picture and creating an excellent customer experience using its values of partnership, collaboration, and transparency.

The team furthermore spends a great deal of time understanding the customer business, product/service, goals, and timelines. They use a detailed workshop to document requirements and come up with recommended solutions and expected outcomes.

Every customer gets a dedicated “Customer Success Manager” (CSM) who works as a customer’s ambassador to ensure they get the best of Vajra. They also act as a single point of contact for the customers.

A testament to Vajra’s impactful work is its high percentage of repeat businesses and the longevity of client engagements. Over the years, it has garnered a consistent spree of awards, recommendations, and customer appreciation.

Kindling Trust Through an Integral Approach

Contrary to popular notions, the company’s team doesn’t believe that the default mindset of people is mistrust. If that was the case, companies like ‘Amazon’ would’ve been a straight-up failure. Consumers want to believe brands, it’s just that brands have to do their part and reward that belief.

The company emphasizes certain key questions to develop a robust brand strategy for customers:

» When a brand just enters the market and is unknown, what should they do to get familiar with the target audience?

» What steps should they take to encourage prospective customers to make a purchase?

Questions like these are pivotal in establishing trust whilst shaping a new customer experience.

To further bolster this trust, the company focuses greatly on customer relationships and satisfaction. By being authentic through brand storytelling, it ensures that the vision & mission of the brand are effectively conveyed to the target audience. Brand positioning

and smooth communication with the audience are the key pillars to building brand trust.

Empowering Brands Through Digitization

In addition to a value-based approach, Vajra also boasts of an immensely tech-savvy nature that’s conspicuous on its R & D front. Its team is constantly exploring ways to digitize its operations using the latest technology developments. At the moment, the company is working on AI technologies like Natural Language Processing (NLP), Natural Language Generation (NLG), and automation to improve productivity, quality, and employee experience. The digitization team brings to life the different ideas shared by the employees for improving operations. There are many examples of how this team has significantly impacted the marketing team’s work.

For one of its tech customers, the company’s online strategies included visualizing its user journey and maintaining the ability to launch new practices. For another MNC, they launched websites across practices and geographies to help them scale and deliver content.

Vajra is amid numerous other noteworthy developments that’re shaping a robust growth trajectory for the company.

Significant Developments and Future Vision

Marketing technology helps clients apply technology to their marketing needs. The company’s team on this front is constantly improving its approach in building websites, eCommerce portals, marketing automation, headless CRM & Ux 2.0 implementation, and low-code/no-code marketing apps. The company also has multiple technology partnerships in these areas.

One of the biggest challenges in the world of digital marketing was ensuring a measurable result. With ever-evolving targets, marketing automation has become critical to ensure seamless digital marketing.

Vajra Global endeavors to fill this pressing need of the market by constantly building practical tools to optimize tasks for higher efficiency and productivity. For instance, an agile task force was set up to build a tool to automate specific repetitive tasks for the in-house Content Team. A fully-functional customized tool for internal project management tasks was ready in under three weeks. This is just a glimpse of how the company proactively works to fructify new ideas.

For the future, Vajra holds the ultimate vision of being the answer to the Red Queen’s race in the world of digital marketing, i.e., helping them to compete and thrive in the modern marketing world where the rules of the game are amid constant updates. The company’s Founder & CEO, Ganapathy Sankarabaaham, would like to share an empowering message on a conclusive note to the readers.

A Message to Budding Entrepreneurs

Ganapathy’s years of arduous struggle in entrepreneurship have yielded him rich lessons concerning the power of values & principles. He sums it up in a few zeal-laden words:

“Believe, Create, Achieve. That is our guiding principle that we would recommend to young entrepreneurs. Never give up and always, always find the motivation to persevere and do whatever it takes.”

THE 10 GREATEST BUSINESS LEADERS OF ALL TIME

No other narrative in all of the existence compares to the allure of world history. Consider following in the footsteps of these legendary figures if you want to be a successful businessperson in the future. Each of these people has significantly impacted the world in their own unique way.

The man who was instrumental in developing the Model T was the first to introduce engines and a more effective method of working around his Model T production line. This production method resulted in a reduction in the cost of materials and the end product, which altered the accessibility of automobiles in the United States and the world around him, proving that altering the history course may be profitable.

There was no magic or luck involved in P.T. Barnum’s success. This performer and founder of the Barnum & Bailey Circus grabbed the curiosity of American audiences by presenting them with unusual and fascinating spectacles. Because of his unrivaled skill in using sensational language to promote his company, he became known as the “Shakespeare of Advertising.”

Estée Lauder is a name recognized throughout the United States of America today. When she was a young girl, she showed a keen interest in the chemistry supplies that belonged to her uncle. She began selling his items at a young age, demonstrating an early and obvious aptitude for business. She did so anywhere and whenever she could. She was responsible for developing her products, brand, and permanent place in the American beauty industry.

Those unable to self-motivation have no choice but to accept a life of mediocrity, regardless of how great their other qualities may be. Many historians point to Andrew Carnegie as the revolutionary force that brought the industrial revolution to the United States. Through the employment of middle managers and several other professionals, this renowned steel baron’s efforts contributed to the growth of the middle class in the country. There aren’t many people who would argue against the fact that he’s one of the most powerful leaders in this country.

He did not develop the wheel per se. Still, he did reinvent it, that is, the computer, to make it more approachable and interesting for people all over the world. The name Steve Jobs is familiar to millions of people, and the technology he developed impacts millions more. Steve Jobs is the iconic face of Apple Inc.

King Croesus, an Asian ruler who ruled in the sixth century B.C., is credited with creating the first coin currency in the world. However, he was not a businessman in the typical sense. His presence here will increase cash flow. Therefore, having him here makes “cents.”

No one better exhibits this principle than Madam CJ Walker; the most intelligent company leaders locate an unserved segment of the market and then serve that segment. In the latter half of the nineteenth century and the early part of the twentieth century, Walker produced hair care items tailored to meet African-American women’s requirements, a group that mainstream American cosmetics enterprises frequently ignored. Her company flourished and she became among the most successful businesswomen in the annals of American economic history almost immediately.

Walt Disney established the internationally adored brand that has won the hearts of millions of people worldwide by combining the talents of an animator, a corporate entrepreneur, and a creative individual. His efforts demonstrate that having heart and imagination is valuable in business. Not only did he use his storytelling to entertain, but he also used it to earn people’s faith in his business.

To be the first American billionaire, one must have significant business expertise. John D. Rockefeller corralled and directed the oil economy of America in the nineteenth century, resulting in travel and transit becoming more affordable for Americans than ever. The laws of the United States, as well as public opinion on monopolies, were influenced by Standard Oil.

Knowing when to capitalize on previous victories and investments in new victories is an important part of being a successful leader in business. In 1924, Sakichi Toyoda came up with the idea for an error-detecting loom. He eventually sold the patent for that loom for close to $150,000. After that, he used that money to assist his son in the beginning stages of his start-up company, a little automobile enterprise known as Toyota. The talent that Toyoda had for automating machine items would go on to transform a wide variety of sectors.

1. Henry Ford

2. Steve Jobs

3. Madam CJ Walker

4. John D. Rockefeller

5. P.T. Barnum

6. Estée Lauder

7. Andrew Carnegie

8. King Croesus

9. Walt Disney

10. Sakichi Toyoda