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Over 100 Million Images & Videos Processed Since 2014

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Editor’s Note Credit Page

FUELING MOTIVATION WITH DETERMINATION PASSION AND KNOWLEDGE

Entrepreneurship is not just about business, it is about the years-long tale of creating an ironclad will to surpass all the challenges and take all the risks in building a purpose. Isn’t it admirable to witness business leaders bringing an incredible wave of revolution through their products and services? These stories are meant to boil our motivation so that we don’t anticipate shortcuts to success. With that being said, Our Prime Insights Magazine takes immense pride in presenting inspiring entrepreneurial stories from the business fraternity making such imperative breakthroughs. Their pioneering services, radical ideologies, and prolific journeys of success are our driving force. This new monthly magazine is churned out of that driving force. For the cover page of this magazine, we have featured the brand story of White Canvas. Woven under the shadow of

Mr. Inderjeet Singh- the Founder and CEO, White Canvas is an exemplary Customer Engagement Innovation platform where brands find innovationdriven marketing strategies.

The comprehensive platform is becoming the first choice of businesses for reforming and fabricating long-term engagement with their customers, suppliers, regulators, and larger society constituents. 2018 was White Canvas’s year of starting its journey. Mr. Inderjeet and his brand have navigated the wrecking years of the COVID-19 pandemic and today their success story is an inspiration for many. Talking about the expansion strategies for the future, Mr. Singh and his team are planning to introduce and implement integrated customer engagement initiatives assembling all the required domain skills. The ultimate aim is to establish White Canvas as a unified platform for decision-makers. The golden rule of 3Is (Ideas Innovation and Insights) is their business morals. The work culture at White Canvas is an amalgamation of discipline and an unstoppable spirit of dedication. Mr. Singh truly believes in giving back to his business community in all aspects.

Prakriti Gupta Editor

With this, I would like to finish today’s read and let you dive straight into this edition. We have and will continue to acknowledge the support showered upon us by our global readership panel. We are ardently working on improving our monthly magazine editions to ensure that our readers have enticing lessons to imbibe every time. We want our magazines to become your bank of knowledge. The sole zeal of our work is to motivate our readers and witness them creating wonders in the future. Keep us in the loop of feedback and let us know what other topics you would like us to touch upon. A gentle reminder, what will make a difference tomorrow, is your self-belief and passion today! Keep up your hard work and have faith in your capabilities. There goes a very popular and serene quote, “When things get going tough, only the tough get going”.

Editor In Chief

Ankur Mishra

Editorial Coordinator

Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

Art Director

Aryan Jha

Graphic Designer

Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production

Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance

Apoorva Jain, Anup Bhandari

Advertising & Promotion

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager

Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager

Priyanka, Mehul Garg

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Preserving company’s culture among global workforce for thriving company’s original mission

Vital Group One of the Most Eminent Industrial Chemicals Manufacturer in India

Be An Ace Level CEO Of Your Personal Brand For Boosting Your Company

Pashupati

One of the Most Distinguished MultiProduct Textile Manufacturer in North India

Ceo’s Mandatory Efforts For Empowering Next Generation Of StartUps

Effectual Services

A Trailblazer Instituting Benchmarks with Contemporary Intellectual Property Services

Netleaf Software

Mr. Ratnesh

Kumar Sharma’s Vision to Reform India’s Software Development Scenario

7 Uncomplicated Ways To Lose Belly Fat, Based On Science

The Cognitive Response To

Organizational Development

On India’s biggest upcoming challenges

Underpinning White Canvas as a cutting-edge agency of innovative ideas and flawless execution is Inderjit’s 13-year experience in the trenches of India’s competitive marketing communications field, where Inderjit has worked with both marquee names that comprise India’s corporate Who’s Who as well India’s very own ‘Mittelstand’ of small and medium businesses.

This overarching immersion has provided Inderjit with a unique vantage point onto Indian business’ diverse market challenges that span the entire customer journey, and imbues his entrepreneurial philosophy, ideology and practical approach as he grows and nurtures White Canvas into an ideas and innovation driven creative powerhouse.

Mr. Singh sees no upper bound on possibilities and opportunities in this brave, new world, as companies of all stripes go back to the proverbial drawing board and collaborate with agencies like White Canvas to distil and deploy the lessons learnt and to make sense of the new paradigms coming into play.

This is concretely evident in the marketing communications domain, where a new consumer has taken centre stage, with a radically different set of expectations fuelled by an always-on, constantly- connected digital world, be it work, consumption or entertainment. This new consumer has to be engaged smartly, intuitively and unobtrusively, leveraging the best that digital platforms and channels have to offer while mitigating their baleful side effects like surveillance, attention abuse, misinformation and loss of trust.

Growing through the pandemic and

beyond

Inderjit’s journey has been marked by the inexorable hustle of an entrepreneur who is not just about the balance sheet, but also about making a positive impact

Like all such agents of change, there is a poignant origin story that underpins that passion. Inderjit started out repairing TVs and ACs as a humble tradesman, and the natural bent for out-of-box thinking and finding unconventional solutions that are the hallmarks of a born tinkerer inevitably evolved into a journey of disruption in the marketing services space, where White Canvas is defining and owning the domain of customer engagement innovation.

Of course, that does not mean that the entrepreneurial sojourn has been a smooth ride. In fact, far from it. An avid biker, Mr. Singh is well acquainted with the challenges and rewards of longwinding roads that define long-distance journeys. White Canvas was born in 2018, just on the cusp of what would turn out to be one of the most tumultuous periods of change and convulsion, as Covid-19 and geopolitical upheaval within the ensuing two years would amply testify to. But Inderjit Singh belongs to the breed of intrepid entrepreneurs and change makers for whom there is not a single dark cloud that they cannot descry a silver lining in. This is borne out viscerally in the way Mr. Singh navigated White Canvas through the roiling rapids of the Coronavirus epidemic, when everything that had been built assiduously with blood, sweat and tears since 2018 was in imminent danger of being washed away into oblivion.

The dislocation of business and the debilitating exit of talent during the nadir of the epidemic meant that White Canvas had not only to be saved as a viable business but resurrected as a veritable phoenix from the ashes. A small loyal core of clients that stuck around through the upheaval, and an infusion of new, fresh talent in the wake of the epidemic-induced attrition enabled the the birth of a rejuvenated, vibrant agency that was ready to take on the challenges of a post-Coronavirus world of profoundly changed societal and business context, driven by the pervasive spread of digital technologies.

Resilience, persistence and sheer doggedness in the face of challenges that a recalcitrant virus threw in Mr. Singh entrepreneurial path are now the operating system of White Canvas.

Making the personal experience a professional learning

Forged in the crucible of challenging circumstances, Inderjit brings a lens to the world and his work that is a fascinating blend of stoic forbearance, ‘roll-up-your-sleeves-andgrab-life-by-the-collar’ philosophy, and a work ethic that is disciplined, indefatigable and unstoppable.

White Canvas operates on a simple yet profoundly ethical thesis of doing business. It’s not just about the conventional goals of profits, prestige and power. It is about running an enterprise that makes a positive impact on the world and the community that White Canvas is situated in, creating not just jobs but purpose, profits that are shared and reinvested, and a company that is built to give back to the community through its integrity and action. ‘We are a human-first company. Period’, declares Mr. Singh emphatically.

Mr. Singh wants to position White Canvas as a pioneer and an ethically-oriented leader in the ‘customer engagement innovation’ space, where White Canvas becomes the preferred partner for companies racing to re-establish longterm engagement with all their key stakeholders- customers, suppliers, regulators, interest groups and larger society constituents.

Walking the success tightrope

Mr. Singh’s bold new vision has already started yielding results as witnessed by White Canvas’ significant new Client wins as well as expanded mandates from existing clients. As the core agency business grows, White Canvas’ ambitions are taking wings in tandem, as it expands its services footprint to become the definitive ‘one-stop’ customer engagement innovation partner for its clients and prospects.

With the propulsive tailwinds of an established, thriving agency business, Mr. Singh is already working on his next passion projects, establishing new beachheads in the domains of studio production (White.Studio), marketing technology and platform development (White. Labs, influencer marketing (White.Buzz), digital customer experience and listening (White.CX) and two innovation marketing technology product platforms, Creative-as-aService subscription business aimed at global markets (Canvas.IO) and Hyperlocal Marketing Platform (White. Local).

Laying out the thinking behind the expansion strategy, Mr. Singh says ‘truly integrated execution of holistic customer engagement initiatives required assembling all required domain skills under one roof, providing a unified platform of thinking, delivery and insights. The initial response from the market and our clients has been supportive enough for us to embark upon the next stage of our evolutionary journey. The ultimate aim is to firmly establish White Canvas in the mindscape of our target decision makers as the pioneering omni-solutions agency for an omnichannel world’.

Mr. Singh explicated on the 3i strategy driving White Canvas’ evolution and expansion of its solutions universe. Simply put, 3i is ‘Ideas. Innovation. Insights’. As clients operate their businesses in the face of a gamut of existential challenges, ranging from their brands and marketplaces to supply chains disrupted by unpredictable geopolitics, they will demand path breaking ideas, an innovative approach to execution that helps differentiate the Clients’ positioning, and insights into the performance of their initiatives and the return on their marketing investments. With its 3i approach, White Canvas is placed to be the perfect strategy and execution partner that its clients are looking for.

Making that motivation count

White Canvas’ turbocharged growth and the expansive ambition come with a flip side. A business whose key locomotive and asset is talent with a capital T, Mr. Singh believes that people brimming with passion and imagination are the only true growth capital in any ideas business, and nurturing and retaining this capital will be the crucial difference between success and failure, leaders and laggards.

With this in mind, Mr. Singh is executing a comprehensive, two-tiered people strategy, with generation of career opportunities for young, budding, ‘teachable’ talent, mentored by a strong, second line of leadership in corporate, strategy, creative and art domains, building a robust in-house talent pool as a key imperative of his growth plans.

This brings us to organisational culture. For Mr. Singh, the talent imperative segues seamlessly into organisational culture. One is incomplete – and even pointless – without the other. Being ‘human first’ lies at the heart of the culture that is being forged at White Canvas. ‘Human First’ is about treating everybody – be it team members, clients and denizens of the larger community around White –with respect, dignity and empathy.

Cascading it down to day-to-day operationalization of an organisational culture, Mr. Singh says that there are three aspects that adversely affects a team culture – risk aversion, weak customer focus and siloed mindsets. Mr. Singh is obsessed with ensuring that these adverse traits have no place in the way White thinks, behaves and operates.

Mr. Singh personally works with every single team member to instil the values that are core to the White culture - the freedom to imagine ambitiously and to fail; an obsession with customer success, and the deliberate, mindful breaking of barriers between teams, so that ideas can flow freely and work gets delivered collaboratively to client’s expectations.

But the ‘human first’ philosophy also has a personal wellness angle that aims to nurture the ‘whole’ human being, walking through the door everyday into the White workplace, encompassing physical well-being and mental health initiatives.

A future in retrospect

To understand Mr. Singh’s intrepid vision for the future, let’s visit him on crisp, cold December 2022 morning in Mumbai, huddled with his client servicing team in his WeWork outpost. Mr. Singh is brainstorming customer engagement ideas for an infrastructure sector client. Java is flowing freely, and so are ideas. While his team is busy hashing out some usual, conventional ideas, Inderjit throws a curveball – “how about Metaverse? Let’s see what we can do for our client stakeholders in this cutting edge space of mixed digital reality”, declares Inderjit nonchalantly. His team stops in its track, grappling with the lobbed curveball, and catches its breath – suggesting Metaverse for as hoary and convention-bound sector as Infrastructure may sound to some as too much of a stretch. But if you call yourself a ‘customer engagement innovation agency’, then this merely par for the course. Driven by passion for ideas and innovation, White Canvas is inexorably charting an ambitious trajectory to market leadership under the visionary tutelage of Inderjit Singh. Mr. Singh lives by the Lao Tzu maxim, “A journey of a thousand miles begins with a single step’, of course with a typical, idiosyncratic twist befitting Mr Singh’s outlook. For him, each single step is an exponential step that helps White Canvas leapfrog convention and competition. Mr. Singh is undoubtedly a man in a hurry, on a mission of building an enterprise founded on passion, purpose and people – profits will no doubt follow naturally.

RISEOO- An Affiliate Marketing Company with a bright future

Dr. Vaibhav Adhlakha CEO & Founder

Dr. Kshitu Adhlakha COO & Founder

Affiliate or Network marketing has been in India for a very long time and not much has changed in the modus opendi over the years. But today technology plays a pivotal role in all the industries and the network marketing sector is not an exception. The role of technology in this segment plays a significant role which changes the entire ecosystem. One company, Riseoo, the new age affiliate marketing company stands out because the entire business is operated via a technology platform.

Emergence as New-Age Affiliate Marketing Company

Riseoo is a new age Affiliate Marketing Company that provides wide earning opportunities to its potential partners. The brand has a unique business model that operates globally and has a stable source of income by becoming a member of Riseoo. They provide several income opportunities, such as selling Riseoo Products, Eazme Memberships, and much more to the potential partners.

This company is rapidly spreading its wings around various countries of the globe with its headquarters located at Noida. With the presence in more than 60 plus countries, people trust this brand for its authentic products and solutions. Being a new-age affiliate marketing company, it has created the highest-earning prospects for the associated people. This trusted and unique business structure allows a consistent and assured income.

One of the most exclusive offerings of RISEOO for its associated partners is allowing the sustainable and enduring source of income from Eazme which is a one-stop global marketplace. Various kinds of income that can be generated with this company are selling RISEOO products, memberships of Eazmefor the customers.

Intuitive Role of Founders behind its Giant Success

RISEOO was blessed to have its founders as two wellestablished and experienced industry professionals who have already proven themselves in the field of entrepreneurship. Both the founders, CEO Dr. Vaibhav Adhalakha and COO Dr. Kshitij Adhlakha have their dominant presence in the market for a decade.

With their long ride of entrepreneurship in cybersecurity and their rich work experience to assist companies like Vodafone and Comviva with the data security needs, they have simplified the initial challenges of RISEOO to great extent. Their entrepreneurship expertise and endeavor has proven as a great privilege for RISEOO. Their connections with great industry experts have aided in the promotion of the brand around the landforms with a very short period.

Journey since foundation till the accomplishment of Goals

It was never easy for RISEOO to enter into the customer’s heart as a large number of companies working in the affiliate

marketing sector. RISEOO is quite good at the trust-building process by offerings wonderful opportunities for its partners. Consistency in its services and great earnings with assured results has always worked as its backbone.

The best thing about RISEOO is that its founders promote the brand themselves on their name that creates the difference between this affiliate marketing brand and others. They promote and market the brand by coming to the forefront and discuss business opportunities using their golden experience and former associations. While in other companies, people even don’t know the name of the operating officers.

Four pillars that define the GOAL of RISEOO, namely, Genuine, One team, Affiliate-partners first, and Longevity. Transparency is another important feature of the company that inspires its associates to have complete trust over it. RISEOO covers countries like Asia, Europe, the US, and more than sixty countries. Hence, associated partners get diverse business opportunities around the globe and attain financial selfdependency.

Brand Promotion Using Effective Marketing Initiatives

Being a people-driven brand, a huge number of events are performed each year for promoting the brand and products of RISEOO. Such events are organised for building new connections and exploring more business opportunities across the globe. The brand has also initiated digital marketing efforts for connecting its partners on social media platforms. Such marketing tactics help an affiliate marketing business to attain sustainable growth in the industry.

Great Rewards and offerings for Associated Partners

At RISEOO, the associated partners receive numerous benefits along with steady and assured income. Some common source of earnings is selling RISEOO products, Eazme memberships, and other various aids to the customers. They get a wonderful opportunity to enrich their lives and upgrade their living standards by fulfilling their life’s dream that was hard to achieve without the partnership with RISEOO. Additionally, they get lifestyle rewards and travel opportunities as a sign of acknowledgment.

Plans and Prospects to Thrive at Affiliate Marketing Field

RISEOO has an overflowing number of great industry professionals as associations are a big plus for this brand to flourish. There is a scope for impending partners at an international level willing to join the RISEOO team. Thus, one can expect a promising future in the upcoming years for this brand.

The company strongly believes that an organization’s success lies in its employees’ enrichment. Thus, it mainly aims to make the life of its associated people better in every way and raise their living standards along with fulfilling their life’s best dreams.

Few Tips and tricks for your company to drive a greener future

The current COVID-19 crisis provides a perfect opportunity for the corporate world to address significant environmental crises such as climate change, green businesses, and promoting green energy more effectively. COVID-19 pandemic has led to a global disruption which has resulted in numerous impacts on the environment and the climate as well.

There has been a significant decline in pre-planned travel which has caused many regions to experience a drop in air pollution, a decline in economic activities, and a drop in road transport. This has resulted in temporarily cleaning of skies and decreasing levels of certain air pollutants. Recent global lockdowns and a rise in work from home culture have encouraged debates around the sustainability of businesses, office, and commercial spaces, especially as we all start to head back to work in the next few months. This is prompting a change in the way we think about work and the way we interact with our environment every day. Globally, many businesses are beginning to take steps, both big and small, towards a greener future. The entire workplace ecosystem is set to change as sustainability becomes a major focus for businesses worldwide. Albeit, this shift towards a greater environmental consciousness is a welcome one, there’s still much more to be done. Hence, there’s no better time than now for implementing new eco-friendly policies at your company. Making small changes at your office can have a substantial impact on the planet in the long term.

Attractive opportunities are lying with corporates for investing in a low-carbon economy and the pitfalls of a business-as-usual high-carbon path. This business plan is not only positive for the environment but also good for people and profitability. It is to be known that familiar ways of operating will not pay dividends to the companies in the long term. However, there is an urgent need for business leaders to transform their mindset and adapt to a newer landscape which will help to align profitability with the planet’s best interests and lessen our dependence on

fossil fuels.

Organizations must all prioritize efficiency. Inefficient structures and systems – incomplete electrical grids, aging engines, or badly insulated buildings – are continuously depleting environmental resources. They must invest in systems and technologies that are energy-efficient, resource-efficient, and waste efficient. Companies should invest in developing clean-energy solutions with lesser dependence on fossil fuels, and creating new industries to remove carbon from the air.

They should look for avenues to invest in technologies to scale up electric vehicles, to store and transport goods in a low-carbon way, and chemicals and plastics made from recycled products or plants. This also refers to establishing green homes, cities, and infrastructure and investing in smart grids, sustainable agriculture, and energy-efficiency hardware. Corporate leaders who overcome hurdles to offer these low-carbon technologies, goods, and services – and the banks that fund them – will be among the front-runners of Earth’s future.

The purpose of this article is to make you aware of making your company more environmentally sustainable. Hence, below are the steps through which organizations can contribute towards greener future:

Aligning company assets with digital innovations

The advent of IoT technology is one of the most exciting ways that businesses can use technology to go green. Essentially, “IoT” refers to a network of equipment outfitted with sensors that send information to a central database. That data is then analyzed and converted to information that people can utilize to track energy consumption across the organization. Novel technologies such as these are providing business owners with insights into equipment performance that they didn’t have a few short years ago, which are opening up possibilities for various businesses to incorporate sustainable practices in creative ways.

Paper-less is the way forward

Whenever possible, eco-conscious organizations are already doing their absolute best to reduce paper use. Nowadays, using email to communicate with employees, clients, and customers is standard protocol. There are diverse options of working available from a communal online storage system such as Google Drive, Dropbox or OneDrive, through which you’re able to drastically reduce the paper usage in the office by operating through them instead.

Increase dependence on Renewable sources of energy

electricity use and saving money on utility bills which are a win-win situation.

Establish a Green Department in the Company

Organizations should devise ways to increase dependence on renewable sources of energy. One such example is installing solar panels. The price of using eco-friendly technologies like solar panels may seem expensive at first but may end up saving money on energy costs in the long run. Similarly, letting the natural light pour into the workplaces wherever possible. This way you’ll be cutting back your

Companies should establish a green team that will work towards developing newer methods of eco-friendly sustainable business. This team should encourage conversations around how each employee can do their bit to become more sustainable and build an eco-conscious team responsible for implementing and sustaining green initiatives for the company.

Working remotely to reduce Carbon emissions

COVID pandemic has already made this step quite workable for many organizations. Thanks to the incredible innovations in digital communication technology it’s now possible for people to telecommute to work with ease. Online applications allow for remote team collaboration in real-time including face-to-face meetings with clients as well as the employees without being in the same room. This has enabled fewer people and automobiles on the roads and reduced carbon footprints.

Turning Point Manpower Consultants Pvt. Ltd.

A Leading Legal and Contract Compliance Services Provider

“TURNING POINT MANPOWER CONSULTANTS PVT LTD” https://www.tpconsultants.com with their PAN INDIA presence and wide service expertise in RPO SERVICES, CORPORATE LEGAL ADVISERY, MANPOWER CONTRACT/FLEXI DEPLOYMENT SERVICES for PAN INDIA location(s) of their MNC CORPORATE CLIENTS, ever since their inception in 2001, have clocked exponential growth process YOY

Our vision is to empower our corporate clients by focusing on Core Business Competence through innovative, competitive Legal and HR Services. We aim to redefine Customer Business Equity with Bestof-Breed Transformation, Technology and Talent.

OUR SERVICE OFFERINGS

• Recruitment/RPO solutions

• Contract Staffing Services

• Payroll Processing Services

• Legal Process Outsourcing/Support Services

• Statutory Compliance Management & Audit Services

OUR SERVICE DEFINING TRUST Service excellence trust is well defined as “the willingness of the corporate to rely on the ability of

M.K. Singh | Director TURNING POINT MANPOWER CONSULTANTS PVT LTD

the service excellence to perform its stated function”. Service trust measures how much confidence your clients have in your service levels which reflects whether or not your service excellence consistently delivers on its promises and stays true to its values, which is

• Deliver quality services

• Receive good reviews and ratings

• Quickly handles clients service issues & offer consistent service excellence

• Build SERVICE BRAND TRUST

• Be TRANSPARENT and SET MEASURABLE goals

• Share BUSINESS VALUES

Building Service Level trust takes time, but it pays off long term

OUR SERVICE TRUST EXCELLENCE

Today’s corporate clients want service excellence parameters that:

• Protects their data and privacy

• Prioritize service excellence over profit

• Supports social wellbeing and ethical supply chains

Our 6 Excellence tips to Make a Mark In the Corporate World

1. Get Clear About Everything For. ...

2. Create that Helps Corporate Client(s) Think Better. ...

3. Adopt an “Other-focus,” Not a Self-focus. ...

4. Engage Your Full Spirit – Be Generous, Kind and Compassionate in All You Do. ...

5. Get and Nurture Self-awareness. ...

6. Believe and Commit.

HOW INNOVATIVE AND WELL WE CONNECT WITH YOUR CORPORATE CLIENTS

• We Connect with our clients with interactions and active responses.

• Reaching out to our client

• Show clients appreciation and elicit feedback through client surveys

• We Don’t use a one-size-fits-all approach vide clients interactions which improves relevance and authenticity.

• Respond to concern(s) vide Going above and beyond

• Always Keep it personal, not transactional

CLIENT TRUST

Trust must be cultivated to be effective, and earning trust is a process BUILDING and RETAINING your client TRUST in your services is a treasure and the REWARD for the same is LOYALTY vide defining SMART GOALS and OBJECTIVES and establishing a BENCHMARK and deciding on metrics and company values

CARVING OUT A DIFFERENTIATOR

Our success is predetermination of our service level deliverance

and use of state of art technology to raise productivity and provide cost effective service deliverance to our clients.

7 STEPS TO DEFINE OUR SERVICE EXCELLENCE JOURNEY

1. INTIMIDATION: “WE can’t do that,” or, “WE are not ready for that yet”

2. NOVELTY : “Novelty” possesses during the planning phase

3. OVERWHELMING: when the service excellence demands are vastly underestimated

4. RHYTHM: eventually it’s a nice groove

5. FAILURE: it’s the right attitude and enough commitment which count

6. REJUVENATION

7. TEMPERANCE: Finally, after years of experience and multiple cycles of failure and rejuvenation , enjoying the SERVICE EXCELLENCE JOURNEY , which counts

PIECE OF ADVICE

• Take time to know yourself

• Narrow focus brings big results

• Show up fully & don’t dwell on past

• Don’t make assumptions

• Be patient and persistent

• In order to get you have to give

• Luck comes from hard work

• Be your best always

• Don’t try to impress everyone

• Don’t be afraid of being afraid

• learn to be a good listener

• Life’s good but not fair

• No task is beneath you

• You don’t always get what you want

• Don’t make decisions when you are angry

• Use adversities as opportunities

• Do what is right and not what is easy

• Dreams remain unfulfilled till u act on them

• Always be the best

• Don’t quit when you fail

• Trust your instinct

• Always learn something new everyday

• Make valuable important always

• Believe in yourself

• Don’t get perturbed what others think

• He profits most who serves best.

• It’s all about service excellence

• Make a satisfied client not a sale

• Make your client the hero of your story

• Politeness goes far, yet costs nothing.

• Put client first.

• Satisfied client are our best ads

Preserving comPany’s culture among global workforce for thriving comPany’s original mission

Corporate leaders world over are battling with a pressing new challenge that of global workforce engagement and the need to elevate it while keeping the company culture intact. Most global organizations face issues with a real lack of suitably-qualified professionals. Hence, the need to engage with and retain existing staff and attract new joiners is paramount.

During normal days, employee engagement is challenging enough when local and face-to-face contact is part of the familiar routine. The introduction of the complexities of the task for employees across disparate locations, many of whom are currently working from home, and organizations everywhere are having to find new ways of nurturing the employer/employee relationship.

Why Preserving Corporate Culture is so important

Building and nurturing a culture in the organization is unlike any other business endeavor; it involves creating an intangible set of subtle rules and ideas that are often difficult to manage. Corporate leaders should constantly be working towards a singular company culture where employees feel aligned with the company mission. However, as your company grows and you get down to managing remote employees, certain challenges will arise.

You do not want a situation where global employees feel unaligned with the company’s mission, and to lose sight of company goals. Companies should devise tactical decisions that can make your company’s employees feel more aligned with a company vision. Ultimately, strong company culture will keep turnover rates low, productivity high, and employees happy, whether they’re in the company headquarters or half the world away. Despite the difficulties of maintaining or adapting employee engagement activities at the moment, the fundamentals remain the same: good company culture with engaged employees leads to a happier workplace. This is because, deep down, most people have the same basic needs, and maintaining some key practices can

overcome cultural, geographic, or separation barriers. It helps keep employee experience moving in the right direction in these extremely difficult times. The organizational success lies in the potential of business leaders to overcome the cultural differences within the organization. This helps in building a productive and united workforce spreading across the globe.

Key Practices to Maintain Corporate Culture alive across the global workforce

1. Efficient and Effective

On-boarding

Hiring and onboarding employees across the globe can be an intimidating prospect because of the difficulties associated with onboarding employees who are based overseas. For some businesses, this has become a huge barrier, such that it can impede their growth because international expansion must prove its worth quickly, and new hires must engage and deliver fast. Hence, it is important to normalize onboarding processes worldwide to ensure everyone has the same strong start. The onboarding process must be done keeping local practices in mind because an onboarding practice that is helpful in one culture might be unhealthy in another.

2. Maintain consistency with company values

The employer should always communicate the company values with consistency. This helps employees to effectively engage with company values and thrive in a global environment. For instance, how people treat each other with respect, dignity and kindness are fundamental values for many modern businesses. It is important to take every moment to show the employees that these values matter and reward them for demonstrating them in their everyday work.

3. Regular Communication is pivotal

To make sure employee engagement has made an impact on employees across an entire organization, apply the ‘rule of seven’ to communication. This concept of marketing is quite popular which argues that a

prospect needs to see or hear a message at least seven times before taking any action and count on the idea that communication is more productive when repeated.

Organizations can share and repeat company news internally via emails, all-hands meetings, and via a company’s internal website. It is possible to strike a near-perfect balance between the health and wellbeing information we all need to be clear about for now, and the team building messages that are such an important part of a healthy, long-term culture.

4. Encourage Video ‘on’ Mode

People working in various sectors have recently experienced a huge recent increase in the use of video meeting services. Various video-enabled meeting applications have witnessed a massive surge in demand as people try to maintain some level of face-to-face contact until they can return to the office.

Video meetings have been important when communicating with someone who doesn’t share the same first language – bridging these divides is so much easier when you can see the other person. But, one of the positive things which have come out of this

situation is that a lot of global organizations will be currently gaining much-needed experience in using video communications technology. Video meetings will continue to help global teams to connect regularly and more effectively regardless of the location even after the COVID crises subsides.

5. Honor and celebrate success at every opportunity

Celebrating the success of employees is another way by which international businesses of all sizes can build and maintain company culture – it’s a great way of helping people to feel more connected, listened to, and engaged. Tools such as an internal website for the employees with a regularly updated news feed helps celebrate each other’s successes. Content can include weekly shout outs from/to employees, life events (from weddings and birthdays to pet meet-and-greets and great vacations), holidays, and traditions. Do not forget that being global must not become a barrier to employee engagement and spreading the organization culture – the two can go hand-in-hand. With the correct approach, a high-growth, highly profitable global team can have highly satisfied clients and highly engaged and satisfied employees, retaining their valuable skills within the company.

Vital Group

One of the Most Eminent Industrial Chemicals Manufacturer in India

The chemical industry plays a pivotal role in the growth of the economy. It is involved in the manufacturing and optimization of all the raw materials and precursors used to make commercial products for society. Also, its materials have a broadrange ofapplications in invaluable applied sciences.The industry can be considered asthe backbone ofoperations in most industries of the country.

Vital Group is a sought-after multiproduct organization that deals with the manufacturing of specialty chemicals and phosphorus derivatives. A brainchildof Mr. Vipul Bhatt, the company is regarded as one of India’s leading manufacturer, supplier, and exporter of industrial chemicals.

Vipul Bhatt | Chairman and Managing Director & Jay Bhatt

Vital Group: A Multi-Product Industrial Chemicals Company

Established in 1993, Vital Group is a diversified organization that is involved in the manufacturing, distribution, export, and import of chemicals. The company supplies phosphorus-based and specialty chemicals used in a broad range of industries, such as pharmaceutical industries, water treatment chemicals, agrochemical industries, pigments, paints, lubricant industries, textiles, and plastic industries. The company has its headquarters in Ahmedabad, Gujarat, with a manufacturing plant situated in the PCPIR region of Dahej Industrial Estate, Gujarat.

Over the years, the company has ensured quality practice by workingunder the highest acceptable EHS standard in the chemical industry. Thanks tothe persistent efforts and unmatched expertise ofits team, Vital Group has emerged as a distinguished leader in its industry.

Vital Group’s Customer-Centric Approach

A truly successful company always values its customers above anything else. Vital Group owes most of its success to its customers. “We consider the customer as our business partners and always feel that our growth remains in their growth.” Said Mr. Vipul Bhatt.

The brand believes in building a professional as well as emotional connection with its clients. It is thiscustomercentric approach that has compelled certain clients to be in association with the company for over 25 years.

What Distinguishes Vital Group From its Competitors

To stand out in the market, a company must have a strong USP. For Vital Group, the USP is its hardcore customeroriented approach. It is based on the following guiding principles:

Sustainability: Sustainability plays a key factor in all of the company’s routine operations. The company believes in functioning in an environmentally, socially, and financially appropriate manner. For this reason,it dedicates all of its efforts towards creating a sustainable future.

Reliability: The highly experienced team at Vital Group is dedicated to providing utmost support to its customer, every step of the way. It thrives for a cent percent clientele satisfaction.

Assurance: The company’s claim of total assurance goes way beyond product quality. 100% of the company’s manufacturing sites abide by the BVQI ISO 900:2015 & 14001:2015 standards.

“We believe in synergic growth between two associations and this has motivated us to work every year harder for the last 27 years. We have managed to retain most of the customers for years along with

gaining the confidence of new customers every year. We are proud to serve some of the leading corporates in their respective sectors and we look forward to a long-term association-ship.” Stated Mr. Vipul Bhatt, Founder & CEO of Vital Group. The company’s customer-service policyis highly accommodative. It ensures that flexible product, delivery, and financial aspects are offered to cater to the unique requirements of the customers.

Surmounting Challenges And Hindrances

Every successful company has had to deal with its fair share of strugglesthe initial days. Vital Group,much in the same way, had to face grim days upon starting out in the industry. With no influential business background and financial backup, Mr. Vipul Bhatt found it quite challenging to sustain the business in the initial days. In addition to that, the company also struggled with finding the appropriate opportunities and convincing customers. “With an aim, dedication, and sincere efforts, the group has emerged into one of the country’s leading manufacturer, supplier, and exporter of phosphorus derivatives, organophosphates, and industrial chemicals.” Stated Mr. Vipul Bhatt

The Company’s Future Aspirations

Being a rapidly growing company, Vital Group has numerous projectsin the pipeline. Firstly, the company is striving to better support its customers by doling out new and innovative products. “By our long-term vision, we are regularly investing in our infrastructure to provide the highest quality products, create a value chain with new downstream/upstream products.” said Mr. Vipul Bhatt

In addition to the above, the company is planning to add downstream product portfolios that will make the company’s operations more sustainable. To ensure this, the company will convert all its production facilities to PLC/ DCS-SCADA. The company will also be creating a Value Chain to help serve its customers more effectively.

Last but not the least, the company intends to see the growth of all its stakeholders and business partners, as it is their contribution which has brought out the best in the company.

Mr. Vipul Bhatt’sMessage for Budding Entrepreneurs

An aspiring entrepreneur always seeks advice from his/her superiors. With Vital Group, Mr. Vipul Bhatt has been a part of the industry for 26 glorious years. Here’s what the seasoned CEO has to say to aspiring entrepreneurs. “Just place one foot – a place for another will be right there. Don’t give up, keep doing things. Take Risks. Believe in yourself.”

Be an ace level CEO of your Personal Brand For Boosting your Company

As the CEO of a growing business, having a personal brand matters. It is nothing new but as the competition is becoming aggressive, people and businesses are focusing more on this aspect. People don’t buy from brands. They don’t buy products. They buy the people behind the products. Thus, CEOs must work on personal brand as it will help company’s brand alongside. There are CEOs who may already have a personal brand. Your personal brand as a CEO is your identity, reputation, or distinctiveness as a leader such as Steve Jobs, Jack Welch.

In the last couple of years, Personal branding has become a serious trend and CEOs are very much into it. This is because pulling out a brand in them will surely help them do well in future even if they quit from their present company. Even professionals are doing the same, they are building a brand on themselves which brings far more business opportunities than anything. In case you have a LinkedIn profile, then congratulations, your first step to having a professional voice has already been done. However, the real question is, how will you build that personal brand into something huge?

Importance of being a Power Brand for Your Company

Being a CEO, it is important that you should focus on building your visual personal brand on a regular basis. It is a matter of trust as well since your employees trust you,

believe in you, and follow your lead. It is you who defines the vision for the business; you make strategic decisions, you are the one who keeps everyone aligned and you are the one who gets everyone moving in the same direction. In a nutshell, your brand and reputation can ultimately have a massive effect on every aspect of your business. As per the statistics revealed through a study conducted by Weber Shandwick (The CEO Reputation Premium), global executives attribute nearly half (45%) of their company’s reputation to the reputation of their CEO. Other significant benefits of positive CEO reputation include:

• Appealing to investors (87%)

• Gaining positive media attention (83%)

• Crisis protection (83%)

• Attracting new employees (77%)

• One out of every two executives (50%) say that their CEO’s reputation impacted their decision to accept the position, and even more i.e. 58% say it keeps them at their current company

Benefits of a Strong Brand

CEO is the face of the company which implies that potential customers, prospects, investors, partners, job candidates, and the media research you online. Hence, building a strong online presence will help you put yourself in the driver’s seat, giving yourself the power to share your story directly to stakeholders and:

• Build awareness – When you are active on social media, you attract prospects and partners who need the solutions your company offers.

• Gain media coverage – With an ample social presence, editors, reporters, and bloggers can more easily find you, identify you as a quotable resource, and reach you in time to meet a deadline.

• peed funding – Make your traction visible to investors and allow them to see how well connected and respected you are.

• Recruit key players – The best people want to work for companies that are ahead of the curve. Thus, it is important that you should utilize social media effectively to make visible your vision and leadership skills more.

Creating Your Personal Brand

Developing a powerful and authentic personal brand doesn’t happen overnight, and if you wait until you need it, it’s too late. Start now with some simple steps:

• Start now

Initiate the process now as there is no point putting off building your brand as it’s not going to happen overnight. You should get as much of a headstart as possible. Even if you are stuck, you won’t be for long if you start following these points. In today’s competitive market, possessing a personal brand is quite essential for a long and successful career, so don’t delay.

• Build Strong values

Ultimately, your values and the actions you take on the back of those are a huge part of who you are, both personally and professionally. You should contemplate upon for a while as what values you hold most dear; what defines you? What is truly important to you? List them down and prioritize according to which you hold in highest regard.

• Creating a niche for yourself

Developing a niche in mind helps your values and your personal brand stick in the minds of your perfect customers. Just think about some of the most familiar

personal brands in the world and consider what makes them memorable. There are many examples which we can see, for instance, Oprah was renowned for her innate ability to empathize. Steve Jobs was a visionary for new technology. The fact remains that they hosted a talk show and co-founded a company. So, what helps you stand out?

• Develop your passionate streak

If you don’t love what you do, whether, in personal or professional life, it’s pretty evident to those around you. Just imagine how clear it is if you’re in charge. It is perfect time to redeem your passion for your industry, why are you CEO in the first place? Discover the things that make you want to get up every morning and do a fantastic job, and then let that shine across whatever you do.

• Keep it going and adapt while progressing

Post regularly and keep generating content. Be consistent. Don’t give up, even if you don’t hear from a journalist after writing a comment. You need to keep reaching out and get your name out there. Considering you keep using your industry knowledge and writing coherently, you’ll start to build yourself a strong reputation.

PASHUPATI:

One of the Most Distinguished Multi-Product Textile Manufacturer in North India

An Overview of the Company

Pashupati is one of the trusted companies based in Uttarakhand, North India. Since 1979, we have been into the textile business with the manufacturing and trading of cloth. In 2007, the dream became reality when Pashupati Laminators Pvt. Ltd. got established. Manufacturing of woven fabric or sacks was started with the primary capacity of 14,000 Ton per annum. At Pashupati, we understand how important unmatched quality and uniformity for our customers. We hold the essential experience and methodological capability to deliver it at the right time. Pashupati has been equipped in manufacturing goods with proven quality such as woven fabrics (packaging goods) filler additives, Recyclates, Master Batches, and textile goods. Pashupati adhere to consistent quality, innovation and sustainability codes. Our major goal is to reach extensive markets by preserving the strengths of the profitable records formed over trust and quality.

Bankey Goenka | Managing Director | Pashupati Group

Our client’s satisfaction is our prime priority. We make sure that he obtains the right quality and complete product range on a single platform, at a cost-effective price clubbed with on-time deliveries. This way we win our client’s confidence as our quality and product range only set us apart in the competitive market.

To guarantee the quality, Pashupati grants the right knack in every segment of development and manufacturing practice. The constant technical support team for essential troubleshooting and a hands-on system facilitates Pashupati clients to lessen costs and make the best use of productivity.

Pashupati’s Diverse Range of Products

The company manufactures a wide range of products such as woven fabric and bags, laminated and non-laminated bags, BOPP Bags, Paper Laminated bags, Master Batch, Filler Additives, Recycled Polyolefin granules, Recycled LLDPE granules, Recycled PET Flakes, Recycled Master Batch (PET), Recycled PET Chips, Recycled Polyester staple fiber (Solid/Hollow/Dyed) etc. Specialty fiber like Reinforcement Fiber, Anti Bacterial, AcroFil Fiber, Fire Retardant, and Synthetic yarns. Except for manufacturing, we are also into waste collection, delivering EPR services to brands by carrying out collection, segregation and recycling. Owing to the constant efforts and supreme expertise of the Pashupati team, we have emerged as an eminent manufacturer in this industry.

Pashupati’s Customer-Centric Strategy

A victorious business always prices its valued clients above anything else. Pashupati too owes a large fraction of its achievement to its clients. Here clients are considered as our business partners and Pashupati always believes that if they grow, we will grow or, their growth is our growth. Pashupati builds a professional plus an expressive association with its customers. This customer-centric process has forced certain valued customers to be linked with our company for over 15 years.

What Differentiates Pashupati from its Opponents?

To be noticeable in the marketplace, a company should have a powerful USP. For Pashupati, the USP is its customer-centered line of attack depending on certain principles:

• Assurance: Pashupati’s statement of an overall assurance goes way beyond the product quality.

• Sustainability: Pashupati believes in working in an environmentally, socially, and hygienically suitable way. Therefore, it bestows all of its efforts towards manufacturing quality product range with sustainable approach

• Reliability: The highly skilled team at Pashupati is committed to offering supreme support to its clients, each step.

Pashupati believes in a synergic growth curve between two companies. This is the motivation that makes us work even harder every year. A majority of our clients (60% +) have been retained for years. We have gained their trust and are on the way to build new reputed customers every year.

Pashupati is continuously functioning on capacity expansion together with quality improvement and product range growth. A target has been set this year to lower down the wastage up to 50% or recycle our waste. Also, we aim to manufacture some new products and for this, the group is making an investment of about INR 150 crores.

The Company’s Future Plans

Being a swiftly growing business, Pashpati has abundant projects in the pipeline. To begin with, the company is striving to manufacture high-quality filament yarn at Kundana Techno Tex in Hyderabad. Besides this, the company is planning to expand its base in waste (PET/HDPE/LDPE/SUP/MLP/PP) collection across India. We are also planning to start commercial production at our new facilities: KundanaTechnoTex, SalasarTechnoTex, and Saurabh Clean Tech in 2021. Pashupati is also planning to add capacities in renewable energy (solar/wind/biomass) at the Jaipur and Kashipur facilities. The company plans to manufacture the capacity of PP/HDPE and woven fabric by setting up added tapelines and looms. Last but not the least, the company intends to expand the facilities to manufacture food-grade flakes and rPET chips at Pashupati Polytex Pvt. Ltd. The total investment of these plans is around INR 500 Crores.

A message for the Budding Entrepreneurs

Success doesn’t come without hard work. A depth insight into your work is essential, all the attributes must be studied and calculated decisions must be made. Set yourself as a role model for your subordinates. Don’t quit, keep moving, take risks, and believe in yourself.

CEO’s mandatory efforts for empowering next generation of start-ups

COVID-19 pandemic, this world needs startup more than ever for their innovative solutions to pervasive problems, both big and small. But to make sure that this generation, and future generations, of new startups, have what it takes to take up major issues, the world also needs CEOs who can enable the next generation of startups.

During these times of global crisis, CEOs are focused on two things – cash flow and runway. Due to some catalytic events such as Covid-19, years of activity is condensed into weeks. Hence, the CEOs across the world need to make time-critical decisions that will make the difference between the company thriving or surviving, all under an incredible intense timeline.

It has been estimated by International Labour Organization (ILO) that nearly 400 million full-time jobs have been lost in the world in the year’s second quarter (April-June 2020) due to the novel coronavirus disease (COVID-19) pandemic. The labor organization has also pointed out that job losses in Africa were much more than its earlier estimates, while many more working hours were lost in Asia than earlier predictions. Many companies are implementing cost-cutting measures, including redundancy, due to the pressures of COVID-19. We can see that world over, companies are looking to ease the transition of departing talent by

offering outplacement services, yet with the job market in freefall, we need to offer alternative options for people, one in which they can create their future by building a startup.

This process is tried and tested. Nokia was faced with making over 40,000 job cuts a decade ago. It opened centers in Europe, India and the US to help those faced with redundancy to find a new job, either in the company or outside of it. It had also formed an entrepreneurial stream for employees and named it ‘Bridge’. Ever since it has been formed, Bridge has helped over 1000 startups get their beginning. The bridge scheme is credited for fuelling the rise of the Finnish tech ecosystem, which includes success stories like Supercell and Rovio.

The current economic climate is not propitious for startup success and this has kept many CEOs worried. However, they couldn’t be more wrong. When you look back across history, you will find several large companies that have started during times of economic downturns and that’s not a coincidence. Look at the recent examples of Uber and Airbnb.

These startups are not the only ones – companies like Microsoft, Disney, and IBM were all founded during deep recessions. It is just because times of rapid disruption provide ample opportunities for startups to take advantage. COVID-19 has presented a perfect

opportunity and is reshaping every industry, which lowers barriers to entry and provides huge opportunities for startups to tackle new consumer demands.

There are several key factors which can help CEOs to pioneer the alternative options to make this a success:

• Collaboration within the company: The best startups are those founded with teams that have complementary skill sets – but in a corporate environment the chances are people who work in tech development don’t know sales colleagues, etc. because they work, for example, in different locations. Thus, you need to create a space where employees can meet, make connections, and potentially form teams around common problems they want to solve. During COVID-19, this can be done virtually. However, the key is just to ensure that people correctly identify their skill set and areas of interest.

• Involvement with your staffers: You need to be clear on the degree of your involvement – are you prepared to offer access to unused IP, assets or data, or are you just presenting the opportunity to develop the skills and mindset for ex-staff to create a startup, or are you willing to invest in ideas that could help solve your challenges? In the case of Nokia, the company had allocated a fund, and its program enabled ex-staff to pitch for seed capital of €25,000, with up to four exemployees being able to combine to access a potential pool of €100,000. The company, however, needs to build a system for clear governance and measurement, but it also means that the corporate can reap the reward for startup successes.

• Building Partnership: If you are investing in startups you need to make sure that the program is supported with a partnership that will provide the best experience for your people to maximize success. Purchasing a course of Udemy or having an hour’s discussion with a startup coach from an outplacement firm isn’t going to move the needle.

Entrepreneurs wanting to build new startups need access to the right training, coaching, and mentoring to develop the right skillset and mindset as well as being given the right kind of introductions to early-stage VCs and Angel investors.

• Communicate: This is a prominent strategy and can be used to attract new talent, build stronger relations with the communities and customers. Therefore, you need to have a communication plan to share the impact of this scheme with key internal and external stakeholders, showing that you believe in your employees when they leave the organization just as much as you did when they joined.

• Objective: Remember, this is not about unicorn building, but empowering your people to create their future. In the case of the Nokia program, a third was focused on building high-growth startups but two-thirds used it to launch their freelance career or pivot into a new industry altogether.

Many People think that timing is the most important factor in success, and whilst that might feel counterintuitive right now, COVID-19 is providing the perfect timing. Global CEOs have the opportunity to play a leading role in reshaping this future, not only through the people the company retains but also in the people it has to let go.

Effectual Services:

A Trailblazer Instituting Benchmarks with Contemporary Intellectual Property Services

Being surrounded by bubbles of advancements, business ventures are always looking for innovative ways to make their targets more approachable. Every service or product needs to have that distinct value proposition to beat the competition. In such a scenario, an excellent way of curating sustainable experiences for the customers is to provide them with services that have a unique value.

Intellectual Property (IP) helps companies to adapt an ideology to outshine their competitors and witness improved outcomes. With that being said, we have lit the spark for today’s vertical dedicated to Dr. Amit Goel, the Founder of Effectual Services. His company Effectual Services is a torchbearer of IP Services in the research and consulting industry. Our Prime Insights team is glad to share the intercepts of his conversation with us. Without keeping our readers much waiting, let’s get the ball rolling and dive right away into today’s article!

DR. AMIT GOEL FOUNDER | EFFECTUAL SERVICES

Prime Insights: Please tell us about your company and the services offered.

Dr. Amit Goel: Our Company, Effectual Services is strengthening its roots in the IP Management Domain. We are a management research and consulting firm that helps corporate giants to garner intellectual property (patents, trademarks & copyrights) and legal services. All of these tasks are performed with a concoction of technology, research, legal expertise, and analytical strategies, backed with credible data.

We are ISO 27001:2013 and ISO 9001 certified, which proves our structured and process centric approach to problem solving. Our imperative focus is on making companies aware of the necessity of IP services. Moreover, our team always ensures to work with companies to help them in achieving their objectives and needs. We have worked in specialized fields like alternative energy, biotechnology, chemicals & materials, pharmaceuticals, life sciences, computer science, aerospace, automotive, electronics, etc. We also collaborate with our clients to design Intellectual Property solutions by understanding their vision, and audience and solving their critical problems. Our Intellectual Property Support Services (IPSS) such as paralegal support, proofreading, docketing, information, disclosure statement, and patent term adjustments, are driven by magnificent IP expertise and knowledge. The company has successfully provided IP support solutions to global players from 22 countries across 5 continents.

Prime Insights: What was the major source of inspiration behind starting your entrepreneurial journey?

Dr. Amit Goel: I have always been curious about the opportunities to add value to prevailing efforts and make lives better. The multifarious nature of technology plus my urge to create things out of the box led me to choose a path that forms the core of innovation ecosystem. Intellectual Property has not been widely explored in the Indian market for years. But as we’re entering the era of rapidly evolving technology, we are now acknowledging the significance of this field. IP is a spearheading domain in other countries. This drew my attention back in my graduation days and I had an ardent faith in the fruitful future prospectus of IP services.

Prime Insights: How do you collect the willpower to stand against all the difficulties?

Dr. Amit Goel: Uncertainties are an integral constituent of entrepreneurship. The past two years have made us realize how unpredictable testing situations can be. The COVID pandemic has brought major positive and negative turns for many countries, businesses, economies, and associated individuals. I believe that resilience is one such thing that can make anything work. Our determination to record immaculate growth is our guiding force for the coming years. We are standing strong with our aim to help businesses regain the lost spark and accelerate the engine of prosperity.

Prime Insights: How does your company create opportunities for the self-development of employees?

Dr. Amit Goel: Our company believes in fostering a workplace that stands strong on the pillars of authentic work culture. An initiative named “Modus Operandi” is practiced at Effectual Services. The motto of this initiative is to fabricate a working environment running on a continuous growth model. To keep things under the umbrella of creativity and interest, we keep extending leadership opportunities to different people in our organization. We keep switching between individuals and entrust them with broader responsibilities to handle. We also offer organizational professional training courses. These courses are hosted by dignitaries having respectable experience in work-life balance, mental capabilities enhancement, and positivity. This creates a bridge of emotional and professional balance that is required to enhance the skills of our employees.

Prime Insights: Kindly tell us about your company’s goals aligned for the future.

Dr. Amit Goel: Currently our organization is working on two strategies namely- the Blue Ocean Strategy, and the Red Ocean Strategy. We are intrigued to focus on giving much attention to Blue Ocean technology. With blue ocean technology in full action, we would be able to empower businesses with intelligence in identifying the following

• New Patterns

• Ongoing Trends in Technology

• Understand Potential Areas of the Market

• Determine Areas with no Context

• Create Competitive Channels

• Implement Mega Trends Capable Enough of Disrupting the Existing Market

All these can be performed by improving service differentiation and cost optimization while keeping the maintenance of highquality analysis intact. Furthermore, the amalgamation of technology and intellectual property is amassing our interest profoundly. Our team is in the beta phase of comprehending the applicability of technology and IP. Hopefully, we will come up with many advanced transformations in our domain.

Prime Insights: Being a prolific inspiration for our readers, is there any message you would like to mention?

Dr. Amit Goel: Entrepreneurship is a roller coaster ride with hefty topsy-turvy situations at each step. We began as a company with only two people and today we are a family of more than 200 people. In over a decade so far, we have learned much from this journey. Even the smallest of achievements made are nothing less than a momentous occasion for us. What makes us feel happy inside out is that our growth story is a result of the dedication of so many individuals and their determination. Effectual Services continues to shine brighter only because of our employees and team members who’ve made this firm this successful. Our story also recollects the fact that great businesses are possible only when strong-willed, robust mindset and hardworking people who work towards a common cause, come together.

Mr. Ratnesh Kumar Sharma’s Vision to Reform India’s Software Development Scenario

The software development industry has seen some significant developments in the past few years. The advent of several breakthrough technologies, many of which have multipurpose applications, have caused the industry to become a mainstay for numerous digital businesses. This trend is glaringly evident in software development start-up, which are experiencing an unprecedented demand for their services

Netleaf Software is one such Software Development Start-up that has experienced exponential growth since its inception in 2017. A vision of Mr. Ratnesh Kumar Sharma, Be & be recognized as the most competent in next-generation of digital services and consulting Company of 21st century

Inception Story of Netleaf Software

Mr. Ratnesh got the inspiration to start a holistic software development firm when he was working in the BFSI industry. He noticed that many upcoming companies had neither the resources nor the information, how to digitize their business. There was a dire need for a value-added service that could help them navigate through the nitty-gritty of the process. Given this pressing demand, Mr. Ratnesh, in coalition with Shilka Saxena and Deepa Vishwakarma founded Netleaf Software in March 2017. The trio was widely known as “The Three Musketeers” among entrepreneurial circles.

Core Values of Netleaf Software

Netleaf Software has always been a values-driven organization. These core values (Integrity, Responsibility, and Excellence) continue to direct the growth and leverage gave Netleaf a head start in the world’s competitive start-up market. In our journey of over 3 years, we have catalyzed some of the major changes that have led to fasted growing start up as the valuable destination for software services

Products and Services Offered by Netleaf Software

Netleaf Software provides a wide range of information technology-related products and services including application development, technology outsourcing, consulting, enterprise software, hardware sizing, payment processing, software management and technology services from different sectors such as finance, education, and Healthcare. Some of the important work related platforms used in Netleaf Software are

Services

Technology Consulting

Under the technology consulting, we activity focuses on advising organizations on how best to use IT in achieving their business objectives. Customized Application Development (Mobile and Web)

Business process automation, Automated invoicing, Company-facing / Customer-facing web portals, E-commerce software solutions.

Enterprise Database Solution

Solutions that allow organizations to collect data of any type, source and structure we support Open source platform like Mongo DB and PostgreSQL, MySQL, CASANDRA

Application Modernization

Unlock the Full Value of Cloud with Application Modernisation

Cloud services

Cloud Setup, Optimisation, Migrations, Cloud monitoring and maintenance

Digital Marketing services

Digital Marketing Strategy, SEO, SMO SEM, PPC, App Marketing, Brand Management

Ratnesh Kumar Sharma is an Indian technocrat. He is the founder And MD, Netleaf Software and chief mentor of the company, before starting Netleaf Software, Sharma worked over finance and Healthcare domain.

Ratnesh Kumar Sharma

Founder and MD, Netleaf Software

➢

CRM- (Banking & Financial Services)

Complete lending platform solution, lead Mgt., Collection, Disbursal, and Account Mgt.

ERP- Recruitment & Logistics

From warehouse management to warehouse automation, transportation management and all the way to shipping logistics and contract management

HRM- Resource Mgt.

HRM is an open source HR software that offers a wealth of modules to suit the needs of your business. Our HR Software widely-used HR management system is feature-rich, intuitive and provides an essential HR management platform and access to a broad community of users

LMS-E-learning

A learning management system is a software application for the administration, documentation, tracking, reporting, automation and delivery of educational courses, training programs, or learning and development programs

Mr. Ratnesh’s & Miss Deepa Emphasis on R&D Initiatives

Being an indefatigable proponent of tech advancement, Mr. Ratnesh gives great importance to R&D Initiatives. Each product/service offered by his brand is backed by extensive R&D. A group of experienced professionals work towards development and augmentation of our products and services. .

CTO Ankit Sharma

At Netleaf Software, Ankit Sharma is responsible for driving the technology strategy and cohesively integrating it with NETLEAF SOFTWARE’s business strategy, simultaneously identifying new opportunities, managing the R&D department and monitoring technological and social trends. He is also focusing on building the team and strengthening midlevel leadership.

Mr. Ratnesh’s Plans for Future

Currently, there are two ambitious projects that Mr. Ratnesh is planning to fructify in 2021. The first one is NetFinCorp which is an online lending platform where people get/lend loans in a paperless, contactless manner. NetFinCorp is bound to be launched by the end of this January. The second project, rentpe.com is an online rental company. It aims to offer easy access to a smarter & better lifestyle. Rentpe services let you rent lifestyle essentials like furniture, appliances and more, at affordable prices and in other manner consumer can also put their unused household items over Rentpe. The project is expected to be launched in the next few weeks

Seeking Work-Life Balance? Not a Realistic Goal

According to Mr. Ratnesh!

Unlike most entrepreneurs who preach the importance of work-life balance, Mr. Ratnesh believes one has to sacrifice either of the two depending on their priorities. He believes that one has to ‘pay the price’ for success; oftentimes, that price is one’s personal life. For the next few decades, he has solely dedicated himself to achieving his professional goals. He won’t bother with other activities until he has fulfilled himself on this front.

A Message for the Readers of Prime Insights Magazine

Being an advocate for holistic personal growth, Mr. Ratnesh warns younger entrepreneurs to refrain from hiring money-hungry ‘eagerbeavers’ in their organization. He says, “Generally speaking, there are two kinds of professionals in the corporate world. One is the kind that chases monetary goals. The other seeks development of skills and qualities. Always, hire the latter. You’ll do great for the long-term growth of your brand.

Ankit Sharma | CTO

Deepa Sharma | Director

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uncomplicated ways to lose belly fat, based on science

Introduction

Obesity is one of the most complex issues, which is facing the world today. The United States is supposed to be the most obese nation in the world today. It is estimated, that around seventy million people are chronically obese in the country out of a total population of around 350 million. Both men and women are equally obese, which shows, that this disease has spared no one. Overall, the statistic is shocking, which states that forty percent of the American population is obese.

One of the most worrying aspects of obesity is the presence of belly fat. There is a major type of obesity, known as visceral fat, which is a major risk factor. This fat acts as a catalyst for heart disease, Type 2 diabetes, respectively. Doctors and scientists, often use Body Mass Index( BMI ), for classifying weight and predicting metabolic disease risk. Strangely, it has been found, that many thin individuals often have an excess belly. Now, let us list out the simplest and the most popular ways, by which you can lose belly fat, which are given below.

1) You should consume lots of soluble fiber

All physicians and doctors, state that you must take lots of soluble fiber. This absorbs water and makes a gel, that slows down the speed of the food, as it goes through the digestive system. The reason, being that you feel full, and you eat naturally. The number of calories, which you acquire from your food, is also much lower. There are lots of foods, which are an excellent source of soluble fiber, which are mentioned below.

• Shirataki noodles.

• Flax seeds.

• Avocados

• Brussels sprouts

• Blackberries

• Legumes

2) Avoid consuming excess alcohol

While scientific studies have proved, that a small amount of alcohol is truly beneficial, excess alcohol consumption is detrimental to your health. Your belly fat will greatly increase, if you drink too much, since, lots of fat is accumulated around the waist. You should seriously limit the amount of alcohol, which you consume, to remove belly fat.

3) Never consume food that contains trans fats.

In countries like India, consumption of trans fats is a serious issue and a major cause of obesity and belly fat. Trans fats are made by pumping hydrogen into unsaturated fats, like ghee and soyabean oil. The trans fats are found in margarine, spread, and are also added to packaged foods, and lots of food producers are not using them now. These fats are also linked to heart disease, inflammation, gain in fat in the abdomen in animal studies and also in observations, and insulin resistance. If you purchase any food item, then you will often find that it is mentioned as partially hydrogenated fats.

4) You must consume a high protein diet

This is one of the most important ways, by which you can reduce belly fat. For good weight management, protein is a very important nutrient. Once, you take lots of proteins, then the fullness hormone pyy is released, which reduces appetite and leads to fullness. Having lots of proteins increases your metabolic rate and assists you to retain your muscle mass while experiencing loss of weight. Always, ensure that you always take lots of proteins, in every meal, such as

• Fish.

• Eggs.

• Meat.

• Beans.

• Dairy.

• White protein.

5) Never consume foods having lots of sugar

Sugary foods are one of the primary culprits, which leads to a lot of belly fat. The reason being, that sugar contains fructose, which is the principal factor behind many chronic diseases, such as obesity, heart disease, fatty liver disease, and Type 2 diabetes respectively. One of the most common misconceptions is that it is only refined sugar, which leads to fat in the belly. Even natural sweeteners such as honey should be consumed in fewer quantities.

6) Reduce your intake of carbohydrates

It is perhaps a very commonly known fact, that carbohydrates increase your belly fat. If you consume food, which has less than fifty grams of carbohydrates, then it will lead to fat loss, in excess weight, people with type 2 diabetes.

7)

Perform aerobic exercise

For reducing belly fat, one very effective way, is to perform aerobic exercise regularly. This leads to the burning of calories and enhancing your health.

THE COGNITIVE RESPONSE TO ORGANIZATIONAL DEVELOPMENT:

Science has offered already so much to human lives. Technology like Functional Magnetic Resonance Imagery has enabled us to look through the brain and find how it responds while dealing with a major organizational change. The basal ganglia of the human brain are primarily concerned with controlling our day-to-day activities. It is often seen that works that are performed on a repeated basis utilize less mental energy and consciousness. However, while diverting our thoughts towards the change, our brain responds differently. Therefore, in certain decisions, our mind feels right or may feel wrong.

Changes that are associated with facts out of our comfort zone are stimulated by the section of our brain called the prefrontal cortex. This region is responsible for controlling both insight and impulse. In simple terms, it simulates the brain nerves in response to fear, wonder, anxiety or despair.

When the mind is dealing with changes that are complicated and unfamiliar, the nerves of this region are strongly affected knocking all negative feelings and bringing feelings of

sadness, depression or anger into the minds of team members. However, it is strange that science has helped us to respond to any change, good or bad, helping people around the world to assemble themselves and coordinate with the changes. Let us find out how:

• Simplifying the change

Any introductory change comes in two forms – one that can be put to good use and the other is the reverse image if that is not the case. This takes a lot of complicated mental activities to shift from basic thoughts moving into a new or complicated concept under the basal ganglia of the brain. Thus, science will help to focus on the motive behind the change and make it more familiar than threatening.

• Be at ease with the change

Changes cannot be forced but only introduced. The response can both be favourable and negative. While the changes are introduced, the human brain shows tremendous

mental activity to develop insight and then build complex connections. A rush of neurotransmitters like adrenaline boosts positivity associated with any experience.

• Make communication simpler and never conceal the truth

The brain can digest only one change at a time. The sense of complexity can deflect the working of the brain towards one goal. Science has helped to establish a comprehensive outlook of any changes made so that they can easily be understood and absorbed. The prefrontal cortex can signal danger in case of unrealistic expectations. It then switched to high alert mode indicating the science of deception so that our brain can balance with extreme anxiety.

• Emotions cannot be neglected

The centre of our conscious thought is closely associated with the emotion-generating amygdala. Many a time decisions are based on emotions than logic. Sometimes, it might not come out of our conscious-driven mind or with logical reasoning. Emotional choices can be justified only emotionally and they can be more appealing when presented in the right manner to connect to the audience’s emotions.

• Make the change attentive

Paying attention involves chemical and physical changes in the brain and as the brain is remodelling its thought processes, the density of attention can get affected by different experiences over a specific time. Changes that were repetitively made catch high attention density and encourages peoples’ mind for a long time behavioral change. New ideas can grab attention when presented in new packaging ways such as through a game, a metaphor, an image etc.

• Establish a trustworthy foundation with authentic body language

When the organization is constantly evolving, our minds come under pressure to digest various phases of instability inside it. It is the role of the leader to make the correct use of science and establish stability, detailing any success or challenges associated with it. People look for future vision coupled with the right use of language. As the mind is open to accepting suggestions and implementing changes, the brain waves cannot accept many nonsensical languages or close gestures. Therefore, wars must be emotionally charged with a clear vision and it is to be carefully assessed that we speak what we see and believe.

• Enforce inclusive relationships as your strength

In the dorsal portion of the anterior cortex of the brain is the neural region that responds to suffering and pain. Any change that reacts to produce physical change must be ruled out. The new changes in leadership goals and fundamentals must synchronize between inclusive and collaborative relationships. Share work experience establishes mutual trust and connectivity for the success of an organization.

TAKE THE STRESS OUT!