September 2020
The
10 Most
Successful Companies to Watch in
2020
WWW.PRIMEVIEW.CO
Fritz Zerweck CEO
ehotel
EDITOR’S NOTE
The phase of amendment has propelled the organizations to become a lot of agile to stay relevant, whereas not compromising on their offerings' quality. On the contrary, the imperative, nonetheless tough duty has lead outsourcing business to be a winning strategy for organizations. Despite of the worldwide recession that gulped down several businesses, the market grew leaps and bounds and it's claimed that outsourcing are weighed around $875 billion with 15 % overall growth by 2014. The expansion is attributed to the quickest growing sectors, covering multiple business domains. Thus, it goes without expression that the outsourcing business presents a range of advantages to the businesses but value, information security, timely delivery and quality are still issues the method, which may build the choice of right outsourcing partner a risky and difficult task for an organization. To decrypt this Gardian knot and facilitate individuals to handily opt for the right professionals, Prime view identifies “The 10 Most Successful Companies of 2020”. A distinguished panel of the industry’s top CIOs, CEOs, VCs and business consultants including Prime View’s editorial board scrutinized the list of corporations in several business touch points. The thorough analysis delved into business practices, services, compared them against business standards to make sure that the work is of best in class quality and at last led Prime view to come up with best corporations in several various industries, whereas this essential archive intends to facilitate such corporations, it also puts forward a simple and hassle-free platform for individuals to partner with the best who in turn become an alter-ego for his or her clients by streamlining their businesses in a very cost-efficient way, whereas serving to them to facilitate a high quality expertise to their patrons. Every story is an inspiring read and is a source of motivation for every aspiring business mind. Flip the pages and enjoy reading! Prime View Magazine
The Most Successful Companies to Watch in 2020
SONAL K
STEVE R DAVID S
PRATIK T. , JOHNSON J.
SAM K.
RICHARD D.
SAM D. , ALEN A.
Visit: https://primeview.co Email: editor@primeview.co
COVERSTORY Fritz Zerweck CEO
15
Elizabeth Jorgensen Director
29
Dr. Paul Guenther, DBA CEO
27 Deandre Founder
25
Fatima E. Al Shirawi founder
ehotel THE LEADER IN ONLINE INTEGRATED HOTEL SOLUTIONS
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Our key driver of success remains to continuously look for innovative ways to provide our corporate customers with a streamlined end-to-end experience in the hotel segment.
C o v e r S t o ry
Fritz Zerweck CEO
Founded with a vision to simplify the hotel search and booking process, today, ehotel has set a new benchmark in online booking for corporate travellers. A former partner of I:FAO, a major corporation that still develops software applications for business travel, ehotel was among the first to build a hotel booking portal. After breaking away from I:FAO two years later and supported by a group of investors, the company has grown from a small independent online portal into an internationally successful hotel solutions provider for corporate business. The original idea remains the same, even though they now provide a much broader service, from searching to planning to billing. In 2004, ehotel switched to OTA (Open Travel Alliance) software, the global standard for the travel industry. Their central billing solution for business travel and events was introduced in 2006. The state-of-the-art meta-search technology at ehotel, which automatically integrates corporate travel policies and gives business travellers or travel agents an overview of availability for over seven million hotel rooms, was developed in 2011. ehotel introduced its own virtual credit card in 2015, and payment via PayPal in 2017.
SERVICE PORTFOLIO By pioneering a service that can compare all available options, ehotel paved the way for the many hotel booking platforms that exist today. Backed by its leading and innovative meta-technology, the company offers added value in the form of savings and quality improvements. ehotel provides a comprehensive search among all leading hotel room providers and tour operators as well as reliable tools that simplify the booking process for companies, travel agents, and business travellers, from making individual bookings to organizing big conferences. ehotel’s modular business model offers corporate customers a comprehensive, end-to-end service portfolio that includes planning, booking, payment and billing, and even claiming VAT refunds on behalf of customers. Besides, ehotel equip their corporate customers with powerful tools like the Rate Manager, to audit negotiated rates, or their advanced analytics tool, to help companies increase the performance of their own hotel programme and make data-driven decisions. Moreover, the hotel platform offers travel managers and buyers a range of additional tools, including MICE purchasing and participant management systems. What makes ehotel stand out is its commitment to sustainability. The focus of the company in product development is to introduce additional features to help customers easily search, find and book hotels that meet their environmental requirements. For this purpose, ehotel has partnered with leading sustainability certification providers like GreenSign, Green Key, Green Globe, Travelife, Certified Green Hotel, EU Ecolab, Tourcert, and EMAS-EU, so that ehotel content can be filtered for hotels that meet the sustainability criteria. Furthermore, ehotel contributes to offsetting the CO2 emissions of business trips by providing reports on the CO2 emissions of overnight stays.
THE MAN BEHIND THE BRAND ehotel CEO Fritz Zerweck’s vision of offering a perfect all-round service for business travellers worldwide is shared throughout the company. ehotel's international success is based on teamwork, developing new ideas and solving problems together. Bright minds and helping hands are appreciated both by the management and among the staff.
The main goal is to support corporate businesses throughout the entire hotel booking process - from sourcing to booking, to payment and invoicing - to achieve savings and quality improvements. In this respect, Zerweck's merit lies in his ability to lay the ground for everyone at ehotel to capitalis e on their strengths. The innovative meta-search technology was developed under Zerweck’s leadership, and providing a high level of customer service remains a top priority for the company.
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ehotel brings streamlined end-to-end experience in the hotel segment
A GLIMPSE OF INDUSTRY
During the pandemic, travelling has become challenging, and there is a lot of uncertainty. ehotel supports travellers and hotels through a blog and newsletter, which provide up-to-date information about COVID-19related measures, hygiene regulations, and travel warnings to ensure the health and safety of hotel guests and staff. The meta-search technology of ehotel is programmed to only show currently valid and available contingents. During the lockdown, ehotel remained productive, using the temporary decline in bookings to review and optimize current processes, relaunch their website, and provide more filter functions and search options. In this time of global crisis, wanting to gain advantages seems cynical, and ehotel have no desire to revel in the failure of competitors. They continue to rely on their competence and core principles to support customers, regardless of what the future brings.
HICCUPS ALONG THE WAY The greatest challenge for ehotel has always been anticipating technological developments to keep the service relevant and deliver an added value. The next goal is to map the entire complex of hotels in the business travel segment, without any breaks in the system. However, it is evident that the tourism industry is currently facing a huge overhaul. Despite economic and social problems, which will certainly have an impact for a long time to come, the ehotel team is cautiously optimistic that by joining forces, they will emerge from the crisis stronger by finding new ways of keeping business travellers safe and comfortable in the future.
A MOTIVATED AND VALUED WORKFORCE “What we convey to the outside evolves from what we experience within: We value our employees as individuals, and they feel comfortable as part of the ehotel team. We believe that this is vital for creating optimal working conditions. In addition, our centrally located offices offer modern workplaces with state-of-the-art equipment, a pleasant atmosphere, good communication structures, fair payment, regular training opportunities to grow personally and professionally, flexible working hours, and management keeping their eyes and ears open. If there are any issues, we address them right away”, Fritz Zerweck.
CORPORATE ETHOS “There is no particular tactic or secret strategy for building long-term customer loyalty. All you need is common sense. After all, we are all customers ourselves: at the supermarket, at the tailor’s or online. Therefore, we know from experience that customers want their needs and problems to be taken seriously. And that is exactly what we do: our service is flexible and responds individually to the needs of travellers and their companies. We
know that satisfied customers keep coming back, and we do our utmost to maintain the highest level of customer satisfaction. We are a data-driven company: we perform A/B testing to see what drives customer engagement and, in order to be fully effective, we constantly review our customer feedback loop, taking into consideration feedback from all possible channels,”, says Fritz Zerweck.
FEATHERS IN THE CAP ehotel has been honoured by many independent institutions and magazines – including Focus, Focus Money, Die Welt, WirtschaftsWoche, Deutsche Gesellschaft fürVerbraucherstudien, Stiftung Warentest, The CEO Views –, showing that the team is on the right track. These awards and recognitions are also a constant incentive for the team to continue setting high goals, and to always account for social and technological changes in their all-round service.
FUTURE ROADMAP Business trips will continue to be necessary in the future, because video conferences and Facetime calls cannot completely replace direct, face-to-face communication. Negotiations with several partners at a time, company events, workshops and site visits are centred on personal encounters and shared experiences. Fritz Zerweck explains “Our industry thrives when people are able to come together physically. We want to help business travellers to be safe and focus on important issues such as sustainability and the environment. We are not only working to eliminate all breaks in the system and ensure a seamless digital cycle but are also focussing on expanding our filter functions and developing more tools to stay relevant to the values of our time.” “ehotel’s strategy is to partner with relevant stakeholders and solution providers to seamlessly integrate our company into the system landscape of our corporate customers. Instead of investing money in transactional advertising, we put it towards improving the quality of our product and connectivity to deliver an end-to-end experience to our customers. This formula has been driving our success for almost 20 years.”- Fritz Zerweck
CrescoHR Pvt.Ltd.
India’s leading and fastest growing HR Consulting firm
Services to IT and Non IT Sectors :• • • •
Staffing Recrutiment HR Consulting Training & Development
CrescoHR Pvt Ltd 2nd Floor, 'B' Wing, Office No. 5, Destination Center, Magarpatta City, Hadapsar Pune - 411 013 (India)
Tele : +91 8087311666 Mobile : +91 7756900666, +91 7756800666 E-mail : info@crescohr.com Website : www.crescohr.com
CODE MASTER IT AN ADVANCED TECHNOLOGY PARTNER OFFERING IMPECCABLE IT SOLUTIONS
Following the rules and staying inside the lines
don’t often make for businesses’ flying colours. Ideas and opportunities don’t just appear out of thin air; you have to look straight into the faces of failures, doubters and crunches while keeping your drive alive. Few luminaries have been there, dealt that. They have shown others what is possible- a belief that in order to address a problem, a solution is something which the client wants. And it starts with nothing but just plain conviction. And this was the belief that got metamorphosed into a unique IT solution provider with hard work, passion and persistence of two industry veterans, Elizabeth Jorgensen and Hasan Molla. Well equipped to handle challenges, Code Master IT’s journey sailed outback in 2013 with a vision to make people’s dreams come reality. Trailblazing its endeavour as the best-in-class IT firm for industry leaders, the brand cultivated a cutting edge for its deftness in the market and to deliver reliable service to startup companies and individuals.
Synchronising the businesses with a more tech-driven mechanism, the enterprise has reshaped the industry dynamics completely over the years of its operation. To accomplish the task on time with standard quality, there are consultants and project-based team members. learning. “Against this backdrop of flux in the market, we decided to re-orient our strategy so that we could exploit the opportunity the marketplace was presenting.” Asserts Elizabeth Jorgensen, who chairs as the
director and main leader of Code Master IT. Jorgensen has been instrumental in conceptualizing and incubating business ideas and scaling them to a leadership position in the market. Hasan Molla is another guiding force of the company. Hasan has been the motivator and provider of many ideas for Code Master IT. He has supported CMIT's director during highs and lows, bringing new ideas and inspiration to the firm. Both wanted to make an online company together, and they started with a few ideas. Initially, they went to make a dropshipping business together along with a B2B app which could help bring businesses together, but then they decided that IT was a more stable business while they continue to research the B2B industry. Elizabeth and Hasan both have a distinct vision and with their unparalleled approach they have fuelled the organization to expand and expand its service portfolio. SERVICE PORTFOLIO Since inception, CMIT has been sitting at the heart of the IT domain and providing impeccable IT service to varied industry leaders. Its slogan is “Dream Big. We Can Help,” and its goal is to help people realize their dreams as much as possible. Major services offered by the company include Website Design and Development, Digital Marketing, and Graphic Design. 15
To provide trusted, innovative, and professional services and enhance their servicing, skilled staff and excellent management at Code Master IT take inspiration from other companies and learn from them.
BATTLES WON ON THE WAY “Online work is a challenge to be overcome. One of our challenges has been maintaining professionalism online while exceeding client’s expectations. Occasionally there is a client who is unclear in their order, and so we need to find the best way to politely garner the information that we need about the assignment and to get said assignment complete in the given deadline, shares Elizabeth.
THE IT INDUSTRY AT PRESENT & CMIT IT companies are day by day increasing their strategy to win the right customers and to best utilize the company's talent to get the job done. “We are the best in our services, and we have regular clients who love our services to use in their daily needs. We became an online service company that can easily research and obtain the right technologies required to finish a customer's order,” asserts Elizabeth Jorgensen.
“ Dream Big,
“
We Can Help. IT technologies day by day increasing their strategy to win the right customer and ensure their talent. CMIT is a perfect partner for companies in virtual life and ensures the right technologies that customers needed. In its innovative software and graphics, task customers are happy. The team strives to understand clients' needs and give them their best time with their actual tasks. They also provide unlimited modifications to clients as far as the products meet clients’ needs. In IT sectors, the major challenge is to understand the clients' needs and the proper service to provide. CMIT is an experienced IT solution provider and works with different companies in multiple industry segments. It allows the firm to perform the right tasks for clients and deliver them innovative solutions.
FACTORS BEHIND THE COMPANY’S SUCCESS
Strong bonding between the employees and management is the major factor behind the company's success. Strong bonding between the employees and management is the major factor behind the company's success. “We encourage innovation all the time. There are usually more than 2 meetings with our individual teams, and we have a monthly group tour to help our team-building and to get relaxed at work. In addition, we give them extra-curricular activities to keep their minds fresh and thinking clearly for innovation to happen. Our training sessions are where a new employee gets to settle into our routine, learn our corporate culture, and learn to be a strong new teammate”, asserts Elizabeth. 16
CREATIVITY AND INNOVATION IN THE WORKSPACE Creativity to CMIT means expressing an individual’s mind's inner vision as well as the accurate management of the internal expression. At Code Master IT, there are many creative people. Elizabeth further shares, “Our goal is to encourage our employees' vision and love for art to maintain our innovative direction. We also like to have some freedom of thought for the team members so ideas can flow freely more easily. If creativity has some trouble on some days, then we give the team member some space to motivate their vision and maintain a healthy environment.” BUILDING LONG TERM CUSTOMER RELATIONSHIPS In her last 8 years' of expertise, Jorgensen found that an online client's communication is the most important factor in the digital world. Here, all you see are images and writing, and little else, so you must be absolutely clear in what you want to say! Sometimes you should find creative ways to express yourself to your clients like through animated pictures and memes in order to get a project done.
Incredible things can happen when you are an experienced expert in your field, so customers like workers who always give updates as well as working information. With online work, you need to understand the customer in order to give them the product that they want. At CMIT, people try their best to deliver their clients the end product that they want. CODE MASTER IT IN THE NEXT 5 YEARS “In next 5 years, I want to make the CMIT as a renowned Software company with 200 staffs and the people who work in our company have the life security and I will contact others company who needs the staffs. We are providing not only services but also online staff and official activates management system. There have affiliate products and our own software and online application for marketing and we try to help markets who want to sell our products and also can make some extra money,” shared Elizabeth Jorgensen while talking about her future plan.
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Top States in the USA for Doing
Business The national unemployment rate hit a nearly half-century low in May, with only 3.6 percent of the workforce looking for work. The USA continued economic expansion has provided Business with the opportunity to flourish. But some states bring a better Business environment than others, mainly those with cities, which serve as a hub for industrial growth. In its 2019 Best States rankings, U. S. News determined the states with the best business environments as per their average patent creation, average business birth rates, tax burden number of Fortune 1000 company headquarters and venture capital investments.
Here is the list of top five states in the USA for doing business:
Connecticut
Connecticut played a prominent role in the development of the U.S. The emergence of digital media has had a huge impact on Connecticut’s economy, with over 1,200 digital media-related businesses located in the state, including sports media giant ESPN. Some other industries include green technology, bioscience, manufacturing, financial and insurance services.
Massachusetts
Today, the fields of education and health services employ most people in Massachusetts. The technology sector of states has grown in recent years and is among the most concentrated in the nation. With a balance of historical destinations and picturesque beaches at Cape Cod, Nantucket and Martha’s Vineyard, the tourism industry is also a major economic powerhouse. The state has paved the way for other states; it led the way in universal health coverage, with a plan enacted before 13 years that inspired the former president’s Affordable Care Act.
Washington
Because of its geological diversity, ranging from mountains to deserts, rainforests, and a pacific coastline, Washington is an outdoor enthusiast’s dream with its geological diversity. With its coastal location, Washington is a key exporter for the US. The aerospace industry is a major economic driver for the state. The military and defense sector employs the second-largest number of people in the state.
Colorado
The eighth-largest state in terms of landmass, Colorado was the first state to legalize marijuana. The industry generated nearly $250 million in tax revenue in 2017, as per the Department of Revenue of the US. The state’s Southwest corner is known as one of the Four Corners and is a point where Arizona, New Mexico, Utah, and Colorado meet.
Utah
Utah is known for its skiing, with the mountains near Salt Lake City collecting an average of 500 inches of snow every year. The first transcontinental railroad was established at Promontory Summit in the Utah territory; here the Union and Central Pacific Railroads met. Because the gold and silver were discovered in the mountains, Congress named the territory. These are the five best states in the US for doing business. Hope you would find this article informative and interesting. To read such content, often visit our website.
When the question of what color is comes to your mind, millions of definitions arise, Color psychology is one of the most important sciences that started gain presence in the corporate world since late 1980’s. I founded my company in 2008 to simply the understanding of Color Theory and how to use it to our advantage in our day to day lives. The Gracious F is the leading color solutions consultancy in GCC, dedicated to assisting people and organizations in benefitting through the power of Color Science and Psychology, based in Dubai, it has assisted a variety of individuals and businesses and holds a Portfolio of national and international organizations. Successfully combining color psychology in all spectrums of individual re-branding and self-development, to businesses that are looking to enhance their awareness and strategy through color solutions in branding & marketing, Luxury Retail training, PR, Workshops, or residential and corporate interior design. My core values are focused around ,Empowering women to be educated and to be their best self individually and professionally, serve the community and support local and youth talent, Learning every day, developing and helping my team to grow and exceed in their individual and professional lives. Color psychology does not only help organizations in increasing their revenues, but also their teams Strengths and weaknesses, the color theory allows us to understand core personality of individuals, through the four-color groups which are used for personality profiling. With the know-how of which personality group your team members belong to, leaders can communicate with their team in their language and use their personality know how tools to enhance their productivity and efficiency. The knowledge of which color personality groups my teams belong to has been a crucial benefit for me as a leader and entrepreneurs to be able to take care of their mental wellbeing and motivation, during these difficult times with a uncertainty within all their surroundings. Mostly all companies and leaders are currently facing lack of motivation, anxiety, depression, and There are tips which I would like share with all entrepreneurs in how to focus on team wellbeing and motivation 1. Use of the primary psychology on daily bases to create balance, red for Strength, Yellow for creativity, Blue for focus and Green for Balance 2. Train your team to take one hour per day to do something that makes them happy for themselves 3. Cleary communicate your expectations as a leader in these difficult times and give them more realistic goals to achieve during this time to avoid mental exhaustion 4. Take advantage as leaders to take this time in re-structuring departments that need more attention, research within your industry, and find new ways of achieving revenues in the new era. 23
5. When it comes to working remotely, this challenge for employee and for the employer, have certain colours around your desk space or whenever you are sitting to work from to maintain efficiency and motivation. Main three colors are: Red, Yellow & Blue.
ABOUT AUTHOR Fatima Al Shirawi is an Emirati founder and entrepreneur of The Gracious F Colour Consulting Company.Fatima Al Shirawi is an Emirati founder and entrepreneur of The Gracious F Colour Consulting Company. With a Passion for Travel, education and giving back to the community.
Education BA in Sociology and Marketing from George Washington University, DC Short course in Fashion Design from Polimoda Institute in Florence , BA in – Fashion design from London College of Fashion Certified Colour Consultant from the Colour Affects Institute.
Fatima E. Al Shirawi ( founder)
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JUMP AHEAD TRANSFORMING THE LIFE OF STREET YOUTHS WITH EXCELLENT TEACHING PROGRAMS
Support and empowerment help a person acknowledge his own status in the society, his existence and rights. Youth exists social and moral status stirs the entire category to be more empowered personally and socially through learning. To speed things up, we believe we need to dramatically transform kids’ concepts of the future, their present status. Jump Ahead L3C is an effort to address some of these concerns and make a difference every day in kids’ life. The seed of the organization was sown after Chief Energy Officer won a $10,000 grant to partner with The City of Grand Rapids to create a program for Non-Violence to keep kids out of the streets and to help them learn the hard skills and life skills to survive in a world that is given Youth High-End Opportunities to make a difference in their community, but also help them advance in society With E-Sports, Basketball, 3-D Printing, Arts, Music, Service Learning, Special Events, Stipends, & Workshops. With many other Extra-Curricular activities to help youth become the best versions of themselves. They are looking forward to bringing this into reality & expanding this worldwide. MEET THE VISIONARY Deandre, Founder, Jump Ahead, is a very kind-hearted person. Empowering others has been a passion for his since his days of school. Jump Ahead is a result of his passion. An ardent supporter of the street youths, he believes in tailor-made programs for his students across the demographic spectrum. His expeditions take him to diverse and unique places ensuring complete learning.
Deandre has developed a youth program based on stipends, service learning, special events, & workshops. Has helped keep at least 10 kids off the streets and paid them for their service-learning. Deandre will create something that will change the world. INSPIRATION BEHIND THE INCEPTION In 2018 Deandre won a grant for $10,000 to create a program for non-profit to keep youth off the streets and out of trouble with law enforcement. He understood from a young age that most of the programs that are mainstream or corporate doesn’t get to the root cause of problems that youth face in today's society. So his goal was to create a company that could help bridge the gap between police and community relations, keep youth safe, help them with interpersonal communication skills, and help them develop the hard skills they need to survive in today's modern society. READY TO CREATE A MARK Well, as of now Jump Ahead is in the development stages. It has partnerships with stores coming soon to help generate revenue to properly develop its company selling clothing & other memorabilia. Further Deandre shares, “What will separate us from the competition is we believe there isn't any competition we will add E-Sports in our program which is a Billion dollar industry it's not even mainstream yet, properly developed curriculums to teach youth how to become better human beings. 27
Basketball, Arts, Music, 3D Printing, without hold back on others' creativity. We will also hire youth and pay them for service learning or community-based work as we did previously with the $10,000 grant we won while talking about the unique factors of Jump Ahead.” CURRENT SCENARIO Deandre explains, “Right now we are trying to gain as much capital as we can to properly build the company; it's no major barriers in the non-profit industry. I believe people create barriers. We have an opportunity to make an innovative program that can help countries and students and young adults all over the world”.
CURRENT SCENARIO “We look to create real genuine relationships with cities, states, or countries we partner with helping them develop better infrastructure, help anyone involved with the program become a better thinker, individual a better learner,” asserts Deandre. “We will help youth earn money for their community work to help employees with better wages and treat everyone with love and respect,” he further adds.
MAJOR HICCUPS The Major challenges we face as a company is just getting more traction. We have a lot of people that believe in our vision, but we are in the development stage. We need capital. FACTORS BEHIND THE COMPANY’S SUCCESS We’ve been able to attract different people who want to pour into our company rather it’s resources, potential investors marketers, we’ve been able to successfully market our company because we are trying to bring something new and never been done before. CREATIVITY AND INNOVATION Jump Ahead is focused on spreading positive vibes, they understand energy and people, and all of their buildings are eco-friendly and are based on solar panels and renewable energy. If the United States Green Building Council is in any state or city the team works to build eco-friendly buildings. In other countries, also they are looking for eco-friendly ways to build.
ROAD AHEAD Jump Ahead L3C is on the way to be the most innovative, eco-friendly, world-changing company that transforms cities, states and countries bringing better-waged jobs, more love, positivity. It is expected that Jump Ahead L3C will be one of the best companies to work at a period. The idea of Jump Ahead was introduced by Deandre in the year 2018. The purpose of this organization is to create programs for Non-Violence to keep kids out of the streets and to help them learn the hard skills and life skills to survive in a world. It is completely a unique concept to enhance a part of society. Soon, Jump Ahead is expected to be the most innovative, eco-friendly, world-changing company.
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Dr. Paul Guenther, DBA CEO
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EFFECTIVELY PROVIDING COMPREHENSIVE TECH SOLUTIONS TAILORED TO NEEDS 30
Knowledge Hub Media, an award-winning data processing and technology service platform found its genesis in 2009 as the brainchild of Dr. Paul Guenther, DBA. It has been a leader in delivering niche blog articles, expert analysis, and the newest and most relevant white papers, webinars, research reports and case studies across all industry verticals for more than ten years. Based in Pennsylvania, Knowledge Hub Media provides B2B demand generation (or lead generation) services via white paper and content syndication. White papers, webcasts, eBooks, and other assets to generate highly qualified sales leads; based on the specific software and/or service-based solution(s) offered by each of the clients. Each client’s internal salesforce then contacts the leads that the team has generated to (1) gauge their interest in the solution that they are offering/selling, (2) get them into the automation platform and/or sales pipeline, and (3) ultimately close the deal.
THE FLAG BEARER A visionary and outstanding leader, Dr. Paul Guenther is successfully spearheading the Knowledge Hub Media towards its mission of delivering tailor-made solutions. Paul graduated with a bachelor’s degree from Penn State University in 2006 and went on to receive his MBA from Wilmington University in 2010. Eventually, Paul earned his Doctorate in Business Administration, also from Wilmington University, in 2019. Between 2006 and 2009, he had seven different jobs that some people might consider “careers.” At the end of the day, I didn’t like any of them too much… And being the entrepreneur that he is, he was always bouncing around to new opportunities, chasing a higher paycheck. Paul was never truly fulfilled career-wise until he started Knowledge Hub Media. And today, as the Founder & CEO of the company, the visionary leader is involved in essentially all internal processes. He is working around the clock most of the time to get things on time with perfection.
THE INCEPTION STORY Dr. Paul Guenther has been an entrepreneur since childhood. He started his first eCommerce website when he was 14. Before establishing Knowledge Hub media, Paul was working for a company that was in the B2B Advertising industry. He had successfully taken on and worked in several different roles within the company – more specifically, in sales, client services and client marketing –and he felt that he had a pretty good grip on most of the moving parts. So in 2009, he quit his job and started his own B2B Advertising Technology Company. “Combining what I had learned with what I already knew about web development and promoting content online, which I’d been doing it since I was fourteen, I figured it would be pretty easy. The way I saw it, all I really needed was to find one consistent client, then I could bide my time and build things up from there. And that’s what I did. From an employee standpoint, we have grown year over year ever since the company’s inception. We have also increased our revenue year over year, every year with the except one, where we saw a slight dip,” stated Paul.
DIFFERENTIATING FACTORS “Educating our userbase with the most up to date and relevant content, Knowledge Hub Media prides itself on enabling users to develop sound business strategies, conduct (their own) relevant research, handle project management, manage their daily workflow, and ultimately, make intelligent purchasing decisions with regards to software and technology solutions,” shared Paul. • The company has the ability to micro-target campaigns via very specific criteria, and the ability to always meet campaign deadlines. 31
• It delivers an excellent experience (not to mention excellent ROI) that differentiates Knowledge Hub in valuable ways. • It offers our demand generation campaigns - providing leads to clients that are made up of very specific job titles, company sizes, and industries and install bases. • These days, the vast majority of campaigns at Knowledge Hub are company targeted via ABM lists or buyer intent lists, as well • It can effectively target every country in the world to engage in lead generation (save Japan), and can promote each client’s offer(s) in the native language of their choice. Finally, they complete all of the campaigns on time! They don’t ever “over-promise and under-deliver,â€? and all leads are delivered within the campaign’s agreed upon flight dates!
Knowledge Hub Media
 Â? Â? Â? Â? Â?  Â?  € ‚ COMPANY’S FUTURE PERSPECTIVES The company is already spread across various countries. They have a large global audience (the people consuming our content) and have the ability to reach just over 39 million b2b contacts. In future, it will continue to add new team members, create new products, and innovate new technologies to offer clients a true edge over their competition. Build revenue year over year – every year – and reach $10 million in annual sales by the end of next year. The man behind the brand, Paul said, “I resist the pressure of approaching growth as a race; I like to let it come organically. Founders often think that they have to grow “this much,â€? or “this fast.â€? They don’t have to do either. They can - and oftentimes should - take the time to learn their industry and ramp things up the right way.â€? “I equate starting and growing my company to a stone building‌ The old stone building that has been standing for 500 years – not the cookie-cutter McMansion that’s already falling apart after 10 years. They are both impressive, sure. And having either is probably a hell of an achievement. But one stands the test of time – it weathers the storms (like this current recession), and when everything is all said and done, it’s still there,â€? he further added.
FEATHERS IN THE CAP
• The company hit $1 Million in Revenue for the first time in 2013 • The company hit $3 Million in Revenue for the first time in 2017 • Recognized as Top 50 Most Innovative Companies of 2016 by The Silicon Review • Honoured with Corporate Excellence Award for B2B Advertising & Research by CV Magazine • The company also has been featured in several podcast and business radio programs • Besides, Dr. Paul Guenther has been featured in a book called “Dynamic Founders of the 21st Century. • Knowledge Hub Media, an Inc. 5000 List honouree in three consecutive years – 2015, 2016 and 2017. • Named to Entrepreneur Magazine’s Entrepreneur 360™ three years running (2017, 2018, 2019).
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THE SECRET SAUCE Dr. Paul Guenther proudly shared, “We never overpromise and underdeliver, and thus, we never leave anyone hanging. That, and our ongoing customer service is second to none – we’re all about the customer experience. We are also among the best in the industry – if not THE best – at targeting niche job titles and specific countries and/or geographic regions outside of North America. From Latin America and Europe to India, the APAC region and even the Middle East.”
BALANCE IN PERSONAL AND PROFESSIONAL LIFE Dr. Paul Guenther said, “It is really difficult. But I do it. I do take breaks and hang out with my family in between all of this, of course! But I NEVER work on the weekend. This is a promise that I made to my wife before we got married; a promise that I made to myself before I even started the company. I do not want to be tied to work 24/7, and being a fairly sociable person, I also like doing things with friends and family on Friday nights, Saturdays and Sundays. Pledging to never work on the weekend – ever has afforded me the ability to do all of this. And, most importantly to spend as much time as possible with my beautiful wife Allison and three-year-old son, Paul.”
SOURCE OF MOTIVATION “I am responsible for the lives of nine people. Their income and their livelihood depend on the company’s income and livelihood. When you are responsible for ensuring that your people have jobs to go to everyday… Well, there isn’t anything more motivating than that. Because of that motivation, I’ve never had to lay anybody off, and we’ve actually never had any kind of turnover... We have a 100% retention rate, and I’m really proud of that,” asserted Paul. Keeping the team motivated is even easier. Treat them the same way that you’d treat your family or good friends. When you want to educate somebody that you like, somebody you love… 33
How do you do it? Are you authoritative? Or conversely, are you more consultative? I try to treat everyone with the utmost respect. My rule of thumb is NOT to “treat everyone the same way you’d want to be treated,” but rather, to “treat everyone BETTER than you’d want to be treated.” That can go a long way. In 11 years, now, we’ve never lost a single employee. Nobody has ever been fired or laid off, and nobody has quit, either. I’d like to – and hope to – keep it that way,” he further added.
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The test of our progress is not whether we add more to the abundance of those who have much; it is whether we provide enough for those who have too little. - Dr. Paul Guenther DBA.
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