Brand Board

Page 1

Brand Board - #DoingThings RGB (0, 0, 204) CMYK (93, 87, 0, 0) HEX (#0000cc) RGB (204, 148, 161) CMYK (19, 47, 24, 0) HEX (#cc94a1) RGB (119, 126, 190) CMYK (57, 50, 0, 0) HEX (#777ebe) RGB (128, 128, 128) CMYK (52, 43, 43, 8) HEX (#808080)

Colors:

Principal brand colors: These are the colors that make up the core of your brand. When and where should they be used? Mainly used for the cover/logo. And technical pages such as the table of contents and the letter from the editors. BLUE Supporting brand colors: These are the colors that come into play when more is needed. These colors will be used with the smaller titles type-color, any design details on the page, and borders that will be on the layouts. PINK, PURPLE, GRAY, and GREEN

RGB (204, 217, 184) CMYK (21, 6, 31, 0) HEX (#ccd9b8)

Covers Titles/subtitles Textures (4)

Body Typeface

Typefaces (3)

Cover and titles - Montserrat bold for the cover (size at 80, tracking at -40) regular for our titles (size at 20) Body typeface - Baskerville regular (size at 10.5) Pull-quotes/Lists - Montserrat regular (size at 10)

Patterns (4)


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