5 minute read
Regenerating Ethical Anti-Aging By Clare Lamberth
Nicky Tzimas is an entrepreneur and business owner and has been a leader in the cosmetics aesthetics industry for over 25 years.
As the owner, founder and director of Regenerer Medical Cosmetics in Melbourne and the Cosmetic Professional Development (CPD) Institute of Australia, Nicky has built both of the successful businesses as a reflection of the knowledge, experience and passion she has for the industry.
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Nicky Tzimas
Nicky opened Regenerer in 2009 as a place where she could provide a range of injectable and non-injectable treatments to assist her clients with their skin concerns and appearance, under the guidance of doctors and registered nurses, dermal therapists and IPL/Laser specialists.
As an early advocate of safe and ethical practice and continual educational development in the cosmetic industry, Nicky opened the Cosmetic Professional Development (CPD) Institute of Australia in 2011 where she has been instrumental in shaping the careers of healthcare practitioners and therapists within Australia.
Nicky is at the forefront of education in the area of cosmetic injectables and is continually aiming to strengthen the standard for nonsurgical solutions and injectables.
Can you tell us a little bit about how you came to be in the skin and aesthetics industry?
I started nursing in 1991 and was became fascinated with women’s health, mental health, and advocacy for ethical informed consent. The fun of art and creating is what drew me to cosmetic injectables. It is my background in mental health nursing that underpins and drives my values and attitudes in ensuring best practice and evidenced based practice, making patient advocacy and service delivery and outcome my priority. Initially I started by moonlighting in the field as I was reluctant to move into the space full time at that time. The industry was still very new and not many nurses were injecting when started. There wasn’t much guidance or direction for management of adverse events, and that is something that always made me a little hesitant in my early days in this career. I am passionate about cosmetic aesthetics and regularly attend both national and international conferences to expand and update my knowledge, which I enthusiastically share with my team. Ultimately, I believe in continual educational development and this later lead to the birth of CPD institute of Australia.
Tell us about Regenerer Medical Cosmetics and how that came to be?
Regenerer Medical Cosmetics was born out of my desire to have my own space where I could service my clients. I was initially seeing clients on set days out of a small space in Hampton, however as my client list began to grow, I found I needed a newer and larger space! So we jumped across to what is now Regenerer Medical Cosmetics in Moorabbin.
Any special treatment and business philosophies and how do go about translating this with your treatments and with your customers?
Ethical assessment and screening. Ensuring patients provide informed consent and are well educated with what it is they are having, why they are choosing to have the treatment, downtime involved, post care etc. We place large emphasis on patient education and really go through the consultation / client journey in each consultation, looking for the psychological impetus behind why the patient is coming in for treatment, and what they are looking to achieve… I guess that’s my mental health background coming into play.
What types of treatments do you specialise in and what sets you apart from your competition?
We specialize in anti-wrinkle and dermal fillers – my personal favourite is lips. It is the first filler treatment I learnt to do and was told it’s the most difficult! In terms of our point of difference, I think it is definitely the care factor. We are always upskilling and learning new techniques and methods to achieve the best outcomes for our patients.
How have the range of non-surgical options changed and evolved since you’ve been in practice?
They have evolved significantly. Traditionally it was just anti-wrinkle and dermal fillers, facials and peels. Nowadays there is a plethora of noninvasive, non-surgical options available which dramatically reduces the need for invasive surgeries for clients looking to address their concerns. I think it’s a great thing, however I also believe clients need to be fully aware and informed prior to any procedure, whether it is invasive or non-invasive.
Your clinic is stunning. What inspired your design concept?
Over the years it has evolved to what it is now – but the mainstay is that it has an inviting and warm feel rather than a sterile clinical setting.
Whats brands do you work with professionally and how did you go about choosing which brands to partner within your clinic?
In terms of skincare, we use a range of cosmeceutical brands curated to suit our clients of all ages. We stock products that our team have tried and loved. We currently stock Aspect, Aspect DR, Dermaceutic, Lumira Candles and Eyenvy. We use a range of TGA approved injectables and these are chosen during in consultation with the patient.
What’s your favourite piece of equipment/technology and why do you love it so much?
To be honest, basic skin care and keeping it simple can do wonders!
How has the last year changed the way you do business as well as the types of treatments you see clients requesting?
With social media playing a large role, we have really noticed an increase in treatments like PRP and Skin Needling, as well as dermal fillers.
How have you and your team gone with lockdown #5 in Victoria currently underway? How have you kept business going both emotionally and physically?
As a small business it has proven difficult at times during this period. As a team we keep close with our communication and support each other emotionally. We plan for the future and re-opening, and have the most appropriate treatments for our clients at the forefront of our minds.
Any special projects on the go right now or coming soon?
Opening of a new site – location to be revealed soon! Stay tuned.
