How To Reclaim Your Time & Grow Your Beauty Business’s Revenue By Kara Lehmann

Many of us begin our journey running a beauty business with a kit full of tools, a heart full of hope and a beautiful vision for our future.

And while being a Beauty Business Owner is one of the most rewarding career paths you can take (but let’s be honest, we’re biased!), it also comes with its challenges.

If I were to ask a room full of Beauty Business Owners what their number one struggle is when it comes to running their business, I can guarantee that the majority would say ...

LACK OF TIME!

Can you relate?

The industry is facing a severe skills shortage at the moment, forcing many Beauty Biz Owners out of the office, and back on to the salon floor ... making their precious time more scarce than ever before.

Not only is your business now needing you to keep up with the ‘Boss Tasks’ like marketing, admin, copywriting, human resource management, business development (the list goes on and on) - it’s also needing you to don your apron and get back on the tools.

And while this can be fun - after all, most of us got into the industry because we love being of service in this hands-on way - it can also be exhausting and it’s absolutely unsustainable.

Many of the Beauty Business Owners I speak with and support are feeling stretched and overwhelmed when it comes to the day to day operations of their businesses.

Worst of all, their profits aren’t moving upwards because their energy, as the Boss Babe, is being torn in a million different directions.

Firstly, I want you to take a deep breath and give yourself a pat on the back. You are doing an incredible job - celebrate that! There is an easy way for you to reclaim your time, step back into taking care of your core Boss Babe job tasks, and increase your joy.

I have two words …

OUTSOURCING, BABY!

Yes, outsourcing is the answer to all your ‘HELP ME FIND MORE TIME!’ business prayers.

As you well know, a business has lots of cogs that need to turn in order for it to run smoothly.

One of the issues I see is that Beauty Boss Owners feel like they need to be responsible for keeping all these cogs turning.

My friend, you don’t.

In fact, the most successful and joyful Beauty Boss Owners I know are the ones who acknowledge that they can’t do everything alone, and willingly put their hand up for help.

I want this success and joy for you too!

So, let’s start by getting clear on what outsourcing actually is …

Put simply, I think of outsourcing as getting other people to do the things that I don’t have time for, don’t enjoy doing or just aren’t in my zone of genius.

We can outsource LOTS of things in both our personal and professional lives …

From meal prep and school runs, to social media and email management - there is someone out there who will do just about anything that you don’t want to do (thank goodness!)

I want to pause here and address the obvious question that may be planting itself in your head right now …

“Yes Kara, I’d love to get more support in my business, but funds are low!”

I get it but here’s the thing …

Outsourcing and bringing on support actually allows you to stay in YOUR zone of genius as the Boss at the helm of your business. This in itself helps you bring more money through the door!

No longer will your time, energy and skills be stretched to their limits, you’ll be able to focus solely on doing the things that are going to generate more revenue and keep your business growth moving on upwards.

It seems backwards - that investing in support could actually make you more money - but I’ve seen it happen time and time and time again.

I know it can feel scary to take that leap, but it’s a jump that needs to be traversed if you want your business to have its greatest chance at long term success. Here’s where I suggest you begin your journey with outsourcing …

One: Get clear on exactly what kind of support you need

Every beauty business requires different support, because every Beauty Biz Owner has different skills and interests. Ask yourself ...

What tasks do I love to do? What inspires me and lights me up? What do I find draining and spend w-a-y too long doing?

Here’s what kinds of support I see my Beauty Business Owner clients benefiting from:

Support from a Social Media Manager or Virtual Assistant - to help with social media content creation, scheduling, and engagement and relationship building.

Support from a Virtual Receptionist - to respond to emails, answer phone calls, build community via email and SMS, nurture existing customers and follow up with clients who have gone radiosilent.

Support from a Copywriter - to write SEO friendly blog posts, update the words on your website and craft newsletters for your community.

Two: Understand what kind of support will give you the biggest bang for your buck

Outsourcing has the capacity to create massive growth in your businesses revenue!

BUT … you need to get clear on which outsourced tasks would give you the biggest bang for YOUR buck (which will be different for every Beauty Business Owner).

Outsourcing is not just about freeing up your time, it’s about getting return on investment.

Consider where your business is leaking money and get someone in to put a plug in that hole!

I want to add here that there is no right or wrong time to start outsourcing. Our businesses can benefit from support at all stages of our journey, it’s simply a case of getting clear on the right support for us.

Three: Determine your budget

While outsourcing requires an investment, I don’t want you to invest to the point where it creates more stress in your life. is so important.

Figure out what your weekly budget is, and move forward from there.

Four: Find the right people for the job

The best outsourcing experiences and outcomes happen when you take the time to find the perfect person/people to support you.

Just like you’d be intentional with the staff you bring into your salon, so too should you be intentional about the humans you bring into other areas of your business.

In my experience, working with people who have an understanding of how the beauty industry works and who you resonate with on a human level, are two important ingredients for outsourcing success.

And there you have it my fellow Beauty Boss - my simple but game-changing guide to outsourcing, so you can reclaim your time and grow your businesses exposure, reputation and revenue.

Wishing you and your business all the success in the world!

KARA LEHMANN

Kara Lehmann is the founder of The Beauty Boss VA, a virtual assistant agency specifically for the professional beauty industry. Kara is a Mum of 3 who has been a salon owner herself and has worked within the digital space within our industry, over the past 4 years. The Beauty Boss VA has a team of experienced beauty industry professionals, including Qualified Beauty Therapists who know and understand the demands of the industry.

Find Kara at @the_beautyboss_va or visit www.thebeautybossva.com