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MARKETING
HOW TO RECLAIM YOUR TIME & GROW YOUR BEAUTY BUSINESS’S REVENUE By Kara Lehmann
Many of us begin our journey running a beauty business with a kit full of tools, a heart full of hope and a beautiful vision for our future. And while being a Beauty Business Owner is one of the most rewarding career paths you can take (but let’s be honest, we’re biased!), it also comes with its challenges. If I were to ask a room full of Beauty Business Owners what their number one struggle is when it comes to running their business, I can guarantee that the majority would say ... LACK OF TIME! Can you relate? The industry is facing a severe skills shortage at the moment, forcing many Beauty Biz Owners out of the office, and back on to the salon floor ... making their precious time more scarce than ever before. Not only is your business now needing you to keep up with the ‘Boss Tasks’ like marketing, admin, copywriting, human resource management, business development (the list goes on and on) 94
Beauty Biz Year 14 Issue 4
- it’s also needing you to don your apron and get back on the tools. And while this can be fun - after all, most of us got into the industry because we love being of service in this hands-on way - it can also be exhausting and it’s absolutely unsustainable. Many of the Beauty Business Owners I speak with and support are feeling stretched and overwhelmed when it comes to the day to day operations of their businesses. Worst of all, their profits aren’t moving upwards because their energy, as the Boss Babe, is being torn in a million different directions. Firstly, I want you to take a deep breath and give yourself a pat on the back. You are doing an incredible job - celebrate that! Secondly, I want to tell you that I have a solution (is that a collective sigh of relief I hear?!)
There is an easy way for you to reclaim your time, step back into taking care of your core Boss Babe job tasks, and increase your joy. I have two words …
OUTSOURCING, BABY! Yes, outsourcing is the answer to all your ‘HELP ME FIND MORE TIME!’ business prayers. As you well know, a business has lots of cogs that need to turn in order for it to run smoothly. One of the issues I see is that Beauty Boss Owners feel like they need to be responsible for keeping all these cogs turning. My friend, you don’t. In fact, the most successful and joyful Beauty Boss Owners I know are the ones who acknowledge that they can’t do everything alone, and willingly put their hand up for help.
