Industry News

COVID DISASTER PAYMENTS INCREASED FOR NEW SOUTH WALES

Increased financial support for hundreds of thousands of workers in New South Wales will be available as part of the Commonwealth Government’s expanded national COVID-19 Disaster Payment. Payments will continue to support workers in every state and territory who lose hours due to a state government lockdown or public health order. Eligible workers will receive $750 per week if they lose 20 hours or more of work while those that lose between 8 and less than 20 hours, or a full day of work, will receive a payment of $450 per week. This new level of payment recognises the significant impact that the new COVID-19 Delta strain is having on communities, businesses and workers. The Commonwealth Government will provide financial support to those in a declared Commonwealth Hotspot. The provision of financial support outside of these areas will be provided where requested at the cost of state or territory governments. The new national payment rate will commence for payments processed for the week commencing 2 August and will be automatically updated for those already in the Services Australia system. It will be available from day one of any potential lockdown in the future, with claims made from day eight in arrears for the previous seven days. A weekly payment will then be made for the duration of the hotspot declaration. There will be no liquid assets test applied to eligibility for these payments and an individual does not need to run down personal annual leave. Individuals who currently receive an income support payment through our social security safety net will receive a weekly payment of $200, in addition to their existing payment, if they can demonstrate they have lost more than 8 hours of work and meet the other eligibility requirements for the COVID-19 Disaster Payment. Claiming this payment must be done through Services Australia and myGov and will be a separate stand-alone payment. It will be paid weekly for however long the lockdown and Commonwealth Hotspot remains in place. The Australian Government has renewed its commitment to support Australians facing the economic consequences of extended lockdowns. The Commonwealth Government, through Services Australia, has processed more than 955,000 COVID Disaster Payment claims, paying out more than $490 million to workers in New South Wales and Victoria.

ZHAV INTERNATIONAL SHARES EXCITING NEWS

Congratulations to Yaffa Zhav CEO of Zhav International on her launch of her New Yaffa Zhav Natural Anti-aging Oil which is proudly produced here in Australia and taking Australia by storm. Yaffa Zhav turns to nature for the answer to prematurely ageing skin. This powerhouse Anti-Aging Oil penetrates deeper than moisturisers or serums for superior hydration that lasts up to 24 Hours. Plus being CHEMICAL Free & packed with anti-aging vitamins, minerals, antioxidants and amino acids it heals and soothes making it suitable for all skin types especially those with sensitive skin. It is ideal to use after Skin Needling, ILP Laser, Microdermabrasion or Peel Treatments. And in more news Zhav International have recently announced that Katrina Webb - Olympic Gold Medallist – will be the New Ambassador for Yaffa Zhav Bio Lift™ and Yaffa Zhav Beauty with Nature. BIO Lift ™ non-surgical face lift device has just been launched by Zhav International who did intense research and clinical trials with proven great results. It’s an ideal device that focuses on specific face treatments such as eye lift, neck lift and also infusion of biological serum and LED Light Therapy. Affordable option over expensive machines. Finally, if that wasn’t enough, Yaffa Zhav is proud to also announce the Zhav International has recently become the exclusive major sponsor of the reputable SA Norwood Football Club.

For Wholesale Inquiries: info@zhav.com.au

THE MOST SUCCESSFUL BEAUTY BRANDS CREATED BY CELEBS NAMED

US beauty discovery website Cosmetify which showcases over 400000 products, from thousands of brands, directly at your fingertips has just released they list of top-ranking celebrity Beauty brands. Everyone has their own unique beauty routine, it’s something that is very personal and varies from individual to individual. With this in mind, we were curious to know which of our favourite celebrities have found success by adding their own personal touch to the beauty industry. Rhianna topped the list with her globally inclusive Fenty Beauty at $762,551.031, Jessica Alba’s The Honest Beauty Company came next at $300,500,000. Kylie Jenner came 3rd of $200,000,000 with Lady Gaga Cause Laboratories claiming fourth place on $187,265,439.

ULTRADERM LAUNCHES ADVANCED MINERAL MAKE UP IN AUSTRALIA

Queensland based cosmeceutical skincare company, Ultraderm has just partnered with US makeup range, Advanced Mineral Makeup to officially launch to the Australian Market. With 25 years as a Television and Film make-up artist, former specialist aesthetician Annie Mayo, launched Advanced Mineral Makeup in the US in 2009. Used by head make-up artists for shows such as Grey’s Anatomy and NCIS, loved by industry experts and skincare lovers, Annie’s ethos for the range is ‘You shouldn’t have to choose between beautiful makeup and quality ingredients’. Advanced Mineral Make up is made with the purest pharmaceutical quality natural ingredients, free from parabens, talc, fragrance and dyes. Australian Distributor & Ultraderm Founder, Pauline Valle, says ‘We are really pleased to be working with Advanced Mineral Makeup as it provides 100% pigment foundations which make it easy to produce the desired coverage from minimum to full coverage, with maximum staying power’. Ultraderm is an Australian skincare company founded in 2009 by Pauline Valle. With her extensive beauty industry experience, Pauline has developed a cutting edge cosmeceutical skincare brand. Ultraderm is ethically formulated with only the best ingredients needed to deliver optimum results to its customers and partner salons around Australia.

Advanced Makeup will be available through selected salon partners and via www.advancedmineralmakeup.com.au @advancedmineralau

BIOTHERAPEUTICS PARTNERS WITH PBS AS NEW AUSTRALIA DISTRIBUTOR

Professional Beauty Solutions announces its new partnership with Seattlebased medical device manufacturer, Bio-Therapeutic. Bio-Therapeutic is a family-owned company based in Seattle, Washington, USA and sold in over 35 countries worldwide. The company was founded nearly 50 years ago on an understanding that the human body is itself an electrical system and sought to bring Eastern concepts of wellness together with cutting edge technology innovation. The company is owned by husband and wife team, David and Dena Suzuki, and is still boldly pushing the boundaries of skin care innovation from their headquarters in Seattle. Bio-Therapeutic is an US FDA registered medical device manufacturer Based in Sydney, Professional Beauty Solutions’ 360 degree approach to salon success has quickly earned it a top spot amongst savvy professionals, as has their emphasis on working with only the industry’s most performance-oriented brands from around the world. Bio-Therapeutic is recognised worldwide as the leader in professional skin care technology and devices, having pioneered the use of micro-current modalities in the industry, and from there become known for its forward-thinking technology, quality education, lifetime support and durability in the rigours of the treatment room. “We’re thrilled to work with Bio-Therapeutic, and to offer our salons the powerful combination of their technology and our support. We see so many synergies between our two companies in how we’re helping the industry truly thrive in these uncertain times... and equipping our therapists with the superb equipment manufactured in a US FDA-regulated facility is going to be a game-changer in an industry becoming saturated with low-quality, low-cost knockoffs. It doesn’t hurt that we’re both husband and wife owned, too!” says Lisa Williams, who cofounded PBS with her husband, Matt Williams

Bio-Therapeutic devices and products, as well as its robust education curriculum and world-class after purchase support, are now available in Australia through Professional Beauty Solutions www.probeautysolutions.com.au

FRACTIONAL RF MICRONEEDLING FOR ‘DIFFICULT-TO- TREAT’ ROSACEA

Three sessions of noninsulated fractional microneedle radiofrequency (NFMRF) provided visible improvement for patients with difficult-to-treat rosacea in a 48-week, prospective, observational study, which was published in Archives of Dermatological Research (July 1, 2021). Ben Wang treated 34 subjects with difficult-to-treat rosacea with NFMRF (three sessions performed at two-month intervals). The measured outcomes included therapy efficacy, epidermal barrier function and side effects. Of the 34 patients, 22 reported “excellent” or “good” improvement and 30 were “very” or “relatively” satisfied. Two of the 30 subjects available at six-month follow-up had a relapse at 18 and 20 weeks, respectively. The investigators did not observe any serious side effects and concluded that “NFMRF alone results in visible improvement and has great efficacy for difficult-to-treat rosacea without compromising patient safety or damaging the skin barrier.”

PRODUCT SAMPLING MORE IMPORTANT THAN EVER

According to an article by Cosmetics Business, new research from beauty tech platform, Odore, has found that digital product sampling can majorly impact customers’ decisions when it comes to new beauty brands. Of the 20,000 consumers that were part of the study, 75% admitted they were more likely to purchase from a brand they hadn’t heard of, if they were given the opportunity to sample the brand’s products. After being sent product testers, users were asked to indicate whether they were likely to purchase from the respective brands within the next three months, as well as if they had prior knowledge of the brands. 85% said they hadn’t heard of the brands they were sampling, but after testing the products, 75% said they would purchase from that brand within the next three months. However, only 33% of the respondents said they would have visited a store to try the product had they not received the sample after requesting it online. Odore believes this points to the potential of smart sampling to help beauty brands stand out in a saturated online market. “Spikes in conversion rates and brand awareness clearly show the role digital sampling can play in helping challenger brands make a name for themselves,” Odor co-founder, Armaan Mehta, said. “Despite the switch to online shopping, customers still want to try products. They want to feel them in their hands, test them on their skin, and make sure they’re making the right choice. This research shows how digital, trackable sampling campaigns can be a vital conversion tool, particularly for new brands looking to make their mark.”

ADVANCED COSMECEUTICALS LAUNCHES MESOESTIC AGE ELEMENT

Age element is mesoestetic’s next-generation, 100% personalised anti-ageing system based on the science of epigenetics. It is an integral solution that covers all essential stages of an anti-ageing treatment: from diagnosis to boosting results. Inspired by the most advanced aesthetic technology, age element combines customisation and the most recent scientific advances, to provide a unique anti-ageing treatment formulated with epigenetic active ingredients. Epigenetics is the science which helps regulate our genetic predisposition by means of chemical enhancements and processes. age element is formulated with 3 epigenetic active ingredients to help combat ageing from its origin to assist skin recover its regenerating and proliferating activity, targeting visible signs of ageing helping to provide firmer, more radiant and younger-looking skin. mesoestetic is a pioneer in the development of the complex [meso]epigen system™, the first smart reactivator of the mechanisms of youthful-looking skin. This technology, through three active ingredients with proven epigenetic efficacy, optimises skin condition, helps protect the DNA and improves overall performance. age element allows the professional to design a 100% customised protocol from an exclusive diagnostic tool which adapts the protocol to each individual patient. It analyses the variables involved in the skin ageing process and defines the most appropriate treatment for each patient. age element is based on a protocol made of 5 key phases for optimum results: diagnosis, preparation, stimulation, activation and boosting. it contains four unique boosters designed to be used in combination, based on the needs of each client: • age element brightening booster - brightening and revitalising concentrate for chronological and photo-ageing. • age element firming booster - firming concentrate with lifting and tightening effect. • age element anti-wrinkle booster - multi-corrector with anti-wrinkle action to help smooth skin surface. • age element redensifying booster - concentrate with redensifying and nourishing action for improved suppleness. *The epigenetic efficacy of the treatment is supported by scientific studies under process of publication.

Contact www.advancedcosmeceuticals.com.au for more information.

PBS 2021 SALON OF THE YEAR AWARDS GOES VIRTUAL!

Distributor Professional Beauty Solutions love nothing more than recognising, celebrating and acknowledging the success of their partnered salons, spas and clinics. Last year, as COVID-19 cases spiked and lockdowns became the new normal, PBS were forced to cancel their annual Skin Summit event that plays hosts to their Annual Awards Night Gala Evening. This year, nothing was more important to their team than ensuring PBS could recognise their salon partners with an awards evening – no matter what circumstances were thrown their way. Uniting the industry and celebrating their salon, spa and clinic partners– this year’s PBS Salon of the Year Awards have gone Virtual Awards and will recognise the success of our salon partners over the past year. The PBS Virtual Awards t With the coveted “Salon of the Year” award up for grabs once again, a title awarded to the salon that has shown the strongest commitment to growing their business with PBS brands and that has demonstrated excellence in the services they offer, innovative business initiatives and inspiring salon success. PBS will also be awarding “Stockist of the Year” awards for the salons that have delivered unparalleled results with each of their many brands, plus a “Hall of Fame” winner will be crowned, along with some brand-new award categories!

AN IMPORTANT UPDATE FROM BEAUTY EXPO AUSTRALIA

“The Beauty Expo Australia team want to express our concern for everyone impacted by COVID. In the context of the current situation and out of an abundance of caution, we have made the necessary decision to postpone Beauty Expo Australia, which was to be held at the ICC Sydney from 28-29 August 2021. Beauty Expo Australia will now take place on 16-17 October 2021. RX (Reed Exhibitions), organisers of Beauty Expo Australia, will continue to monitor the situation closely as it evolves. Our number one priority is the health and safety of our exhibitors, attendees, industry partners and staff and we will continue to act on the expert advice from the Australian Government Department of Health and local health departments. We fully understand and appreciate the level of planning that is required to participate in an event like ours and we will do our utmost to help all our customers, partners and attendees to prepare for the new dates. We would like to thank everyone for the encouragement, patience and support in the lead up to Beauty Expo Australia and we look forward to working with you to make October a huge success. Ticket holders, we will be in touch very soon in relation to transferring your tickets to these new dates. Should you have any questions in the meantime, please do not hesitate to contact our customer service team on 02 9422 2535.” The Beauty Expo Australia Team