Hairbiz Year 13 Issue 3 by Mocha Group

Year 13 Issue 3

YOUR SKINCARE ROUTINE

SHOULDNâ&#x20AC;&#x2122;T STOP AT YOUR HAIRLINE. NEW KERASILK REVITALIZE SCALP CARE & FACIAL

www.goldwell.com.au

CONTENTS ON THE COVER

HOT SHOTS TEAM 2019

BUSINESS

16 Kerasilk Revitalize by Goldwell

28 Winners Announced

76 SCI – Tech Salon By Simone Lee

REGULARS

SALON PROFILE

08 Editors Letter 18-19 Industry News 74 Hair Shop 76 Dateline Shop

32-34 Foster & Co 36 Bach Hair

INTERNATIONAL FEATURE 10-13 Adam Federico

FEATURE 14 10 Minutes with Mia Devries 38 L’Oreal Global Colour Trophy - Wendy Gunn 40 Colour Consultation By Kristina Russell 52 Haircuts to Coffee 56 Amazing Movement By Kym Krey 58 Healthy Hair Means Healthy Business 60 The Fatboy Family

HAIR BIZ FORUM 2019 20-25 HAIRBIZ Forum 2019 Wrap Up

AUSTRALIAN HAIR INDUSTRY AWARDS 2019 26-27 Winners Announced 30 Care, Treat & Style Awards

EVENTS 42 Hair Expo’s Three Leading Ladies 44-47 Hair Expo 2019 Finalists Announced 48 AHFA 2019 Winners Announced 50 Dyson hits the road

CHARITY 54 Waste Free Systems Lends A Hand

COLLECTION

90 Are you part of the problem or part of the solution By Sandy Chong 92 Salon Memberships By Kym Krey 94 How to embrace your creativity By Lisa Conway 96 Everything you need to know about Facebook Ads By Carissa Hill 98 Beating the End of Summer Slump By Caitlyn Menzel 100 Why Your Salon Should Do Content Marketing By Nick Bendal 104 Learning to Prioritise By Dwight Hodge 106 Mastering Your Client Experience By Samantha Jones

62 Midnight Muse

EDUCATION

PRODUCT PROFILE

78 MIG Training, The Craft Exposed 102 A Qualification, Does it Matter By Anthony Gray

64 Liquid Color Reinvented - Redken 66 No Harm Colour – Screen 68 Green Cosmetics – pura kosmetica 70 Nature of Hair – Nak

YOUR VOICE 80 Susi Keswani

MENS GROOMING

BLOG SPOT

72 The New Grooming Line – Seb Man

84 Paul Frasca 86 Geoffrey Herberg 88 Kirstie Stafford 89 Steve Corthine

HAIR BIZ PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

EDITOR

Kym Krey kym@mochapublishing.com.au

EDITOR’S LETTER

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

CONTRIBUTORS Kym Krey Kristina Russell Simone Lee Geoffrey Herberg Kirstie Stafford Paul Frasca Steve Corthine Anthony Gray Susi Keswani Sandy Chong Lisa Conway Carissa Hill Caitlyn Menzel Nick Bendel Dwight Hodge Samantha Jones

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING APN

PUBLISHED BY mocha publishing

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Hair Biz is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher.

Well, the glitter canon has been fired, the trophies presented and the awards done and won. The 2019 Australian Hair Industry Awards was the biggest yet. A sell-out crowd at our new spectacular venue, The Star Casino, Gold Coast, following a day full of education, inspiration and downright fun from over 30 expert presenters at HAIRBIZ Forum. It takes a significant amount of time and effort to craft a successful awards submission. One that not only meets the awards category criteria, directly answers the questions but also presents the business owner’s achievements in the most attention-grabbing way. The goal, of course, is the winner’s crown, which can be a powerful and pivotal moment in any career, but the process itself can bring significant rewards. The opportunity to evaluate important areas of the business in fine detail forces us to review our progress and ask the tough questions. But it’s also an opportunity to celebrate our growth and acknowledge the blood, sweat and tears along the way. To all those who entered, kudos to you. If it wasn’t your year this year, set your sights again for 2020 and start your planning early. To our Finalists, well done. The standard at this level is extremely high and any one of you could have taken the trophy. Take this as a nod to your achievements and a sign that you are indeed on track for the top gong. And to our Winners, we stand and applaud. You have risen above your peers and achieved the highest honour. Congratulations and enjoy your success! Continuing the festivities, we celebrate with Ink For Hair’s Wendy Gunn, Australia’s first ever winner of the L’Oréal Global Colour trophy as she brings home that very precious piece of silverware for her mantlepiece.

No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear.

We marvel at how Bernie Craven and his team at Waste Free Systems are repurposing plastic salon shampoo bottles to create prosthetic limbs for children in need and take a look at MIG Education’s new CRAFT Train The Trainer program- an extensive free online resource for MIG clients which allows them to continue the training language and methods taught at college with the rest of the salon team.

We spend ’10 Minutes With’ industry disruptor and online education guru Mia De Vries of The Fox & The

Hair and The Secret Fox Education, and take a peek inside Christie Foster’s beautiful new salon, Foster & Co, learning the inspiring and tearful backstory behind all that she does. We get to know Adam Federico of California’s Federico Advanced College, a facility delivering world class education for over 73 years, hosting events from the likes of ZGAT, Mazella & Palmer, Saco Hair, Sassoon Academy and many more.

We ask Salon Pay’s Kristy McKenzie to unravel the world of salon memberships and how to make these work for your business and meet Peter and Lee Hanmer of Brisbane’s Bach Hair salons, learning what underpins their continued success.

It’s a monster edition packed full of interesting reading so settle in, get comfortable, turn the page and begin.

Until next time,

Kym Krey Editor kym@mochapublishing.com.au

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INTERNATIONAL FEATURE

“YOU SAY I DREAM TOO BIG, I SAY YOU THINK TOO SMALL.” ICO ER D E F M A AD

Born and raised in California’s cultural hub, Adam Federico has created among craft hairdressing’s most practiced artisans. Growing a third-generation family business into an internationally renowned advanced education center, his goal is now to unite hairdressers, and elevate our craft by delivering the best education the industry has to offer. Now Creative Director for Federico Beauty Institute (as well as owner of two salons) his skillset is broad, yet honed, and continuously refined to challenge and push him beyond the status quo. His motto, ‘Evolve or Dissolve’ is at his core, never standing still, never becoming complacent and always reaching to achieve new goals. A Master Educator and Creative Director, he educates with patience, kindness and compassion, gleaned from his experience as a yoga practitioner and teacher. What he is most renowned for, however, is guiding students to fall in love with their craft – over and over again. “Without the possibility of growth, there can be no understanding. In reality, there is

nothing in the universe which is completely perfect or completely still; it is only in the mind of men that such concepts exist.” HairBiz Editor, Kym Krey spoke with Adam recently to learn more about his story.

ADAM, WHAT DO YOU THINK ARE THE ADVANTAGES OF GROWING UP IN A HAIRDRESSING FAMILY?

Great question! Over the years, I’ve discovered that there are so many layers to that advantage. It’s given me great perspective, as well as 73-years’ worth of wisdom from which to draw. But, one of the coolest advantages has been the ability to see (up-close) the evolution of the industry. From the major shows, to education and product development; there have been so many pivotal moments.

“WE ARE SMALL AND FAMILY OWNED. WE STAY TRUE TO OUR ETHOS, AND WE DON’T DEVIATE FROM OFFERING THE BEST.” I’ve observed the biggest changes around the emergence of social media. It’s really taken the industry and turned it upside down! On the positive end, social media has created a more tight-knit community of hairdressers and allowed for international friendships and alliances.

WHAT IGNITED THE CREATIVITY IN YOU THAT BROUGHT YOU INTO THE INDUSTRY?

Looking back, I suppose I was always a bit creative as I learned to use clippers initially with my cousins in my Grandfathers garage! A few years later, I found myself vibing with the skate-punk scene, which in the 1980’s, was little more than a small sub-culture. I don’t think I knew I was standing out or being different – I was just doing what felt right. This earned me the label ‘black sheep’ and I never quite shook free from that label. I wanted to be accepted &

achieve things on my own terms. I identified with being offbeat but didn’t label myself as a creative. I was surrounded by highly creative people – gods of creativity, if you will. It’s hard to sense your own creativity amidst all of that mastery. Even today, if you ask me: ‘Are you creative?’, I have a very hard time answering yes. When you surround yourself with industry icons – Richard Ashforth, Mario Mesaric and Ivana Spicer of ZGAT – these people bleed creativity … it’s hard to consider yourself creative. But there are days when I’m able to channel my feelings into a killer end result, and I think, ‘Wow, this is what it’s all about’. Other days I feel like my work is absolute rubbish. Maybe that’s the definition of creativity, but who’s to say?

THE FIRST FEDERICO COLLEGE WAS ESTABLISHED IN 1946 AND GREW TO MULTIPLE LOCATIONS AHEAD OF ITS TIME. WHY DO YOU THINK THE BRAND GREW SO RAPIDLY?

I’d like to say it was the result of cont’d over page

cont’d from page 13

intuition, superior craftsmanship, and my grandfather’s ability to relate to people in a wholly unexpected way – and these things might be true – but it was also a matter of luck and timing. Federico Beauty Institute opened in 1946, post-World War II, and this marked the beginning of women entering the workforce on a mass scale. Cosmetology was still on the rise, and the industry wasn’t saturated at that time. To put it simply, there was less competition. Expanding into various markets made sense, and there was a demand for it. There were several branches of my family involved in running cosmetology schools, and as time passed, the various branches spread out over the state of California. So, the business natural expanded into other areas of the state then, too. I like to think that we are a part of California history as it pertains to cosmetology.

YOUR FAMILY MANTRA IS “A LICENSE DOESN’T EARN A LIVING, AN EDUCATION DOES.” WHAT INFLUENCE HAS THIS MANTRA HAD ON YOU AND YOUR CAREER?

The impact has been huge! I’d call that particular ethos a driving factor in my career and the path it has gone down. Education is paramount to success. It sparks inspiration and instills confidence. I’ve always believed that if you show up and put in the work (education, apprenticeships) the rest will follow. I suppose that this belief involves having a lot of trust in the universe and the laws of karma, but I have that trust. I still believe that good actions are a precursor for good outcomes. For me, education is that precursor. A license is just a piece of paper. Success, longevity and livelihood must be earned. Growth, passion and confidence are the best way forward.

YOU OPENED YOUR FIRST SALON IN 2000. WAS 12

Hair Biz Year 13 Issue 3

BUSINESS OWNERSHIP ALWAYS A GOAL FOR YOU?

Not at all. In fact, I never thought of myself as being a salon owner – it wasn’t a vision that I had for myself. Instead, my mom and dad thought that a salon would make the perfect addition to their business portfolio. So, they asked me if I would like the opportunity to move home to Sacramento and open my own space, with their help. I’m still not entirely sure what they were thinking: I was only 22. I sometimes laugh about the amount of creative freedom that they gave me at such a young age.

WHAT DID YOU DREAM OF ACHIEVING WHEN YOU FIRST OPENED YOUR BUSINESS?

I’ve always done things ‘my own way,’ and I don’t think that business ownership was any different for me. I saw how other people were doing things, and I don’t think that I necessarily liked it. My integrity has always been very important to me, and I wanted to do something that felt authentic. I guess you could say that I wanted to create my very own ‘salon subculture.’ Raw, but beautiful, refined with a modern yet industrial touch. Beyond the aesthetic of the space, I wanted to create a team environment, so that’s what I did. I opened a six-chair salon, and in the beginning, I was the only stylist. I had one assistant who I trained and groomed. From there, expansion and growth occurred naturally until I had an entire team of stylists surrounding me. I will say that as I grow and mature, the definition of team has evolved for me.

YOU TEACH ‘END RESULT VISUALIZATION’ AND FLUIDITY. TELL US MORE ABOUT THIS PHILOSOPHY.

First and foremost, this philosophy relies on a core understanding of the foundational techniques and philosophies of haircutting. Shape creation, cutting techniques – these foundations are at the core of your success.

“I WANTED TO BE ACCEPTED & ACHIEVE THINGS ON MY OWN TERMS. I IDENTIFIED WITH BEING OFFBEAT BUT DIDN’T LABEL MYSELF AS A CREATIVE.”

As skills and confidence are built, we begin to shape and mold our processes to fit our desired results: We see the end and make certain adjustments for how we begin. Knowing where you want to go is great – but knowing how to get there. Now, that’s the tricky part. When it comes to the concept of fluidity, I’m speaking more of an energy transfer. Everything that we do pertains to the movement of energy. I encourage people to be aware of their movements as they make their way through the hair. This includes the way that we move around the hair, sectioning, combing, cutting and finishing. Put the energy in that you wish to get out of your end-result. If I’m looking to achieve results that are supple or delicate, my movements reflect that. If I’m looking to achieve something that feels rawer, my hands take that feeling and put it into the hair. It’s all about intention.

“KNOWING WHERE YOU WANT TO GO IS GREAT – BUT KNOWING HOW TO GET THERE. NOW, THAT’S THE TRICKY PART.”

YOUR APPROACH AS AN ALL-INCLUSIVE BRAND IS TO WORK COLLABORATIVELY AND TO FORGO COMPETITION. EXPLAIN MORE ABOUT THIS VIEW POINT FOR US.

I believe in bringing people together. I aim to nourish community and create safe spaces for people to explore, learn, and ultimately grow. Safe spaces are really important. So many of us are nervous and intimidated when we step into unknown situations, such as an academy setting. I try to create spaces that incorporate the concept of non-ego driven education. The industry itself is full of ego, which is a double-edged sword. We need the ego, because this is where our confidence lives. But the elitist vibe that sometimes accompanies the ego? We don’t need that. I align myself with individuals and brands that display strength in their craft, but maintain their approachability and their kindness. If we can work together in a more inclusive way (hive-mind), then we are all ultimately stronger – as individuals and as an industry

YOU’VE COLLABORATED WITH TEAMS SUCH AS ZGAT, MAZELLA & PALMER, SACO HAIR, SASSOON ACADEMY AND MANY MORE. IS THIS SOMETHING THAT HAS MADE THE GROUP SO SUCCESSFUL OVER THE LONG TERM?

I’m certain that it helped to create a strong point of difference between ourselves and other academies. We were the first brand to offer these educational opportunities in the United States market. In this way, I feel really good about my dedication to following my core values and ‘staying the course.’ It’s important to me that, no matter which educator I’m featuring or which course I’m offering, people

understand that signing up for a Federico Advanced course is like signing up for the experience of a lifetime. Our point of distinction is in offering top-tier educators, who are vetted and experienced. I’m also well known for my personal motto of ‘evolve or dissolve,’ so in light of this, it will be interesting to see where things go next.

HOW HAS THE FAMILY MANAGED TO CONTINUOUSLY SET THE BAR FOR DEVELOPING WELLTRAINED, HAIR INDUSTRY PROFESSIONALS FOR MORE THAN 70 YEARS AND THROUGH 3 GENERATIONS?

We are small and family owned. We stay true to our ethos, and we don’t deviate from offering the best. We aren’t afraid to grow, change and shift as the industry does. This keeps us from becoming stagnant – it keeps us successful in ushering in generations of well-educated hairdressers.

WHAT IS THE PROUDEST ACHIEVEMENT OF YOUR CAREER SO FAR?

I recently assisted Richard Ashforth and the SACO team in the production of NOISE, Taipei. The show was founded by Richard and fellow hairdresser Peter Gray, and they’ve dubbed it the ‘anti-hair show.’ It’s raw, visceral, and even as it grows maintains an underground (or sub-culture) vibe. For obvious reasons, the show speaks to me as a human and as an artist. I feel fortunate to have been involved – NOISE features the best and most up-and-coming hairdressing teams from around the world – and I’m thrilled to be joining the SACO team, again, for NOISE Taipei and Shanghai this June.

AND YOUR GREATEST CHALLENGE?

Oh, well … Every day presents its own kind of challenges, am I right? Without challenge there’s no growth. In a broad way, I find social media enormously challenging. It both connects and disconnects people, it creates an illusion of truth instead of exposing truth. I find both extremely challenging, because at the end of the day, I’m a real-ass person. I find the swing to online education a challenge, because it takes the humanity out of hands-on courses. Nothing can take the place of hands-on courses. Though I’ve considered online-education, I can’t conceive of a way to do it authentically, in a way that feels good to me. I don’t want to downplay the importance of human interaction, of feedback and guidance. www.federicoadvanced.com

Hair Biz Year 13 Issue 3

10 MINUTES WITH...

MIA DEVRIES! She’s a business woman, Colour Queen, doting Mum… and the innovative disruptor who turned industry education completely on its head.

Mia DeVries is the owner of Wollongong’s ‘IT’ salon, The Fox and The Hair and the brainchild behind multi-award winning The Secret Fox Education. And easy-going gal with an enormous social following, she is quick with a laugh, procrastinates like nothing else and, ironically because she streams to thousands of members every month, really nervous on stage! Formed to bring real education to the Hairdressing Industry, in an easy and affordable way, The Secret Fox eliminates the need to travel, take time out of the salon, or even leave the couch, allowing embers to tune in live to watch a real-time masterclass with a world class educator wherever they may be. Wanting to know more about the woman behind this powerhouse brand, Hair Biz Editor, Kym Krey spent time with Mia De Vries recently.

TELL US WHAT YOU DO IN THE INDUSTRY TODAY.

I don’t even know how to answer that, I feel like I’m wearing so many hats at the moment. I’ve been hairdressing for 24 years and I’ve had my salon, The Fox & The Hair for 14 of them. I’ve been a colour educator for the past 6 years touring all over the place under various banners and now I spend a lot of time hanging out with people on Social media via The Secret Fox Education.

HOW DID YOU FIRST GET INVOLVED IN THE HAIR INDUSTRY?

It’s so random. I had never put much thought into being a hairdresser, it kinda just happened. I was 15, really grungy (wasn’t everyone in 1995?) and I had my heart set on a Winona Ryder ‘Reality Bites’inspired pixie haircut, except when I walked out of the salon, I looked more like I was channelling Mrs Brady. Not cool. My mum refused to pay for me to get it cut again so my best friend, Lucy and

Hair Biz Year 13 Issue 3

I decided she could probably “fix it”, so we headed on to the balcony, chicken scissors in hand. I mean how hard could it be, right? It was a total disaster! She accidentally chopped 2 HUGE chunks of hair right down to my scalp and the next thing you know we were back at the salon shaving it off. This is SO EMBARRASSING, but we kept a fringe which I wore in two antennas - I looked like a complete freak! I was a total goody two shoes in school, so the teachers didn’t see this one coming and they LOST it! Apparently, it wasn’t appropriate for a student council representative to look like that. So, I quit school that day and ran home crying. My mum just shook her head and told me “I had to do something” so I ended up doing year 10 by correspondence. The girl who shaved my head, whose name was also Lucy, was an apprentice at the time and asked me to be her hair model for her. The more time I spent in salon, the more I enjoyed it so I worked for fun and for free (you did that back then) for around a year before I started my actual apprenticeship.

WHAT WERE SOME OF YOUR EARLY CAREER GOALS?

LOL, I had none. I’m only just figuring out what I want to do now! Actually, that’s not true. When I was younger, I was obsessed with Shane Henning. I think he had just won Australian Hairdresser of the Year 5 times running so I begged my boss when I finished my apprenticeship to hook me up - I think he was friends with his boss or something. I ended up getting a job at Noddy’s On King, and if they read this, they would not even remember me but I’m pretty sure I’m in the back of a salon team of the year photo somewhere HAHAHA! After 2 months I quit. I couldn’t handle the 4 hours’ worth of travel every day and I was way more interested in partying with my friends than a career.

Looking back, I was so clueless. I could have done so many amazing things, and had wonderful opportunities but it wasn’t my time. I do believe that what is meant for you won’t pass you by and I think I’ve landed fairly close to where I could have been if I stayed working in the city, I just took the long way to get there.

YOU HAVE COMPLETELY DISRUPTED THE WAY EDUCATION IS DELIVERED WITH YOUR TEARAWAY SUCCESS, THE SECRET FOX EDUCATION. TELL US HOW THAT IDEA CAME ABOUT AND HOW IT EVOLVED.

For around 2 years we had been thinking of doing an online class, but it was always in the too hard/

control. The Secret Fox took off really fast, so I was so lucky to find an amazing support team in Michelle & Andres - they are both superstars at what they do. Very early on I realised that having a business partner wasn’t for me. That was a stressful and expensive lesson to learn but that was like a year ago and I’m feeling good about the way things worked out.

IF YOU WEREN’T DOING WHAT YOU DO NOW, WHAT ALTERNATIVE CAREER WOULD YOU CONSIDER?

too busy/can’t be bothered basket. When we finally launched, I was so worried no one would want to watch us, but we sold around 700 tickets worldwide and that’s when we realised there was a real demand for what we do. People loved that even though it was online, because its live streamed you can ask questions and interact as if you were there. If you miss it live, you can rewatch it later as we save all the videos in the group and in the members only area of the website. We can also get up nice and close with the camera which you can’t always do if you attend a masterclass in person. I’m friends with so many amazing hairdressers and I thought it would be really cool to hang out in their space and showcase what they do too! We have collaborated with so many amazing hair artists. Last year, we booked our first ‘slashy’ (Hairdresser/ Make-up Artist) Emma Chen in July and had a heap of slashy’s sign up and we realised there was great opportunity to expand into make-up too. Now we host at least 1 x hair seminar and 1 x make up seminar a month plus some free online education peppered in there where we can. I’m so excited that we will be starting our business series in June this year, and we are kicking it off with Julie Piantadosi. I can’t wait!

WHAT WERE SOME OF THE BIGGEST CHALLENGES YOU FACED ALONG THE WAY?

HAHAHA, getting people to understand what we are about and how it all works. Because the action takes place in a closed FB group, you kinda don’t know what you’re in for until you sign up and join us for a class. Running two businesses is pretty full on, and if I’m honest, I find it really hard to separate the two in my brain especially as we had been running all our previous education via the salon. I’ve been slowly stepping off the salon floor and my operations manager (aka my brother Lee) runs the show beautifully with my salon manager, Emma, who keeps the team smiling and under

MD. When I was young & nerdy, I was really interested law & politics. Owning a salon and running a business comes with its fair share of law and politics so I’m all good over here. I get my fix, haha.

WHAT HAS BEEN THE ACHIEVEMENT YOU ARE MOST PROUD OF IN YOUR LIFE OR CAREER?

The last few years personally and professionally have been really crazy. I wouldn’t use the word proud, but I would say I’m very grateful for the opportunities I’ve had to travel and teach, while juggling small children, a salon, growing a new business and rebuilding our home after the fire. Maybe I’m most proud of my ability to look like a duck, all calm on the surface but paddling like crazy underneath.

THREE THINGS YOU’RE PASSIONATE ABOUT:

I don’t know if passionate is the right word but I things I value are • Freedom - I like being able to do what I want, when I want. • Integrity - I have no time for shitty people • Hard work - you get out, what you put in.

DESCRIBE YOUR IDEAL SUNDAY:

It doesn’t happen much these days with all the travel, but I would LOOOOOVE a sleep in! People don’t believe me when I say it but I’m the biggest lazy bones! If I could sleep in til 1pm I would be living my best life, I have little people so that is just a distant memory these days. If we are on the road, I like to get to the airport super early and have a little look around and a shop- I joke that it is my favourite mall now. When I’m at home I like just chilling out with the family.... and ironing. I love ironing, I iron to relax. (What a loser!)

WHAT’S ON YOUR BUCKET LIST?

I don’t have one, is that weird? Marcel and I are such homebodies and I’m petrified to travel with the kids while they are still small and feral. Ask me in 3 years, I might have a different answer.

WHAT’S THE CRAZIEST, FUNNIEST OR MOST UNUSUAL THING THAT’S EVER HAPPENED TO YOU AT WORK?

One time at Stevie English Hair, we were outside filming when a drunk guy came and crashed our live stream. He just happened to be walking past while we outside shooting and next thing you know it’s the Crazy Pete show! It was sooo funny but what do you do? It was live so we just had to roll with it.

IF YOU COULD LEAVE THIS INDUSTRY HAVING ACHIEVED JUST ONE THING, WHAT WOULD THAT LEGACY BE?

Hmm, I dunno, I think The Secret Fox is doing good things. I’m so happy that we can bring all these awesome creatives our industry has and share them with people in regional and remote areas who might not have access to some of the big names. I’m liking all the little friendships that are forming in the group now, it’s a great little community we have brought together. We have injokes now, I love it! I hope someone feels inspired by what we do.

WHAT’S SOMETHING INTERESTING OR QUIRKY WE MIGHT NOT KNOW ABOUT YOU?

Ummm, I’ve shaved my head 5 times, both kids were surprises! I really like hip-hop and Kayne West is probably my fave artist. My second fave is Taylor Swift, then it’s Calvin Harris. I feel really conflicted about that combination.

IF YOU COULD CHANGE ONE THING ABOUT YOURSELF, WHAT WOULD IT BE?

Omg that’s easy! I wish I was more confident in social situations. I am so shy & awkward, a complete introvert. I wish I was more comfortable in front of a camera and less tech challenged. I also wish I was less emotional in business. Apparently, it’s better if you’re not. Oh well. That was more than one thing, sorry.

WHAT MAKES YOU LAUGH?

Memes. I really like memes, but everything makes me laugh. I am always laughing. We even had to switch up our mics for The Secret Fox because of my big laugh, I even broke someone’s speakers. Oops!

WHAT’S YOUR GREATEST FEAR?

I have three fears. One irrational fear that my house will burn down again. Imagine that! Two is that my kids will come home from school with gastro. I would die, that is my actual worst nightmare. The third is that someone might figure out that I’m completely winging business and life! Shhh, don’t tell.

AND WHAT’S AHEAD FOR MIA DEVRIES?

I REALLY hope it’s a holiday! More collaborations. Oh, we are about to unleash some CRAZY FIRE on social media with Daniel Mostyn. WATCH. THIS. SPACE. It’s gonna be EPIC !!!

Hair Biz Year 13 Issue 3

COVER STORY

WHY YOUR SKINCARE ROUTINE SHOULDN’T STOP AT YOUR HAIRLINE! DISCOVER THE NEW KERASILK REVITALIZE IN-SALON AND AT-HOME SCALP FACIAL RANGE

REVITALIZE “AFTER EXTENSIVE RESEARCH, WE IDENTIFIED FOR KERASILK REVITALIZE, THE POWERFUL INGREDIENT ECTOIN®. A NATURAL STRESS PROTECTION MOLECULE, TO COMBAT THE KEY SIGNS OF SCALP AGEING” KRISTIN BURGDORF, R&D SENIOR KERASILK RESEARCHER, GERMANY 16

Hair Biz Year 13 Issue 3

Did you know that the scalp ages six times faster than facial skin and that the ageing scalp influences the condition of your hair? It’s time for a new, rejuvenating scalp care routine, inspired by luxury skin care! To preserve our facial skin’s youthful appearance, we exfoliate, we mask, and we cleanse. So why not treat the scalp in the same way? Experience a new way of scalp care: the scalp facial. KERASILK is set to expand its hair care range with the launch of KERASILK REVITALIZE, unique products that protect and counteract the key signs of scalp ageing to reveal the most beautiful hair, thanks to one of nature’s most powerful protectors that effectively shields the scalp from oxidative stress: ECTOIN®.

Demand for Scalp care products is rising and accounts for 14% of overall haircare sales in Australia! Women in their 20s and 30s are already safeguarding against premature ageing of the skin and are beginning to seek salon services to prevent scalp disorders as consumer knowledge increases. The scalp ages extremely fast – six times faster than facial skin and 12 times faster than body skin. The main cause of scalp ageing is oxidative stress – caused by external stress factors like UV rays, pollution, chemical stress, and extreme heat and cold. This results in different signs of an ageing scalp from person to person, like dehydration, imbalance, and weak hair. KERASILK REVITALIZE rejuvenates the scalp by protecting it

THE KERASILK REVITALIZE SCALP-REJUVENATING ROUTINE Inspired by skin care.

CONSULTATION

NOURISHING

CLEANSING

REBALANCING

TREATMENT AND MASSAGE

REINFORCE AT HOME

properties. The formula with Grape Seed Extract restores the scalps natural moisture level and soothes the scalp and originates from the Burgundy region of France.

cleanse. Recommended usage: very 2 weeks.

DETOXIFYING: Effectively removes dandruff

The REVITALIZE NOURISHING SHAMPOO gently cleanses and intensively hydrates, helping to retain moisture and soothe the scalp.

and prevents an oily scalp with Red Algae known for purifying. Red Algae are rich in carrageenan, which is derived from the most ancient marine seaweeds. The formula with red algae and zinc pyrithione (an anti-dandruff ingredient) and zinc PCA (a sebum regulator) removes dandruff and rebalances an oily scalp. Also known for their ability to self-detoxify and bind heavy metals. from oxidative stress and combats the key signs of ageing scalp by protecting and restoring hair and skin to its most youthful, radiant appearance. All products are enriched with ECTOIN®, combined with sub-segment specific ingredients. ECTOIN® is one of nature’s most powerful protectors that effectively shields the scalp from oxidative stress. The innovative KERATRANSFORM TECHNOLOGY (KT³) combines silk for luxurious color protection, Keratin for structural support, while the third advanced ingredient, inspired by skin care science, delivers specialized results specific to each segment

NOURISHING:

Intensively hydrates dry, sensitive scalp, with wholesome Grape seed. Grape Seed Extract is well known for protecting collagen from degrading and for its smoothing

LUXURIOUS IN-SALON SERVICE:

Inspired by luxury skin care, KERASILK REVITALIZE presents the KERASILK facial for the scalp – a luxury service for salon clients. After the EXFOLIATING PRE-WASH the NOURISHING SHAMPOO cleanses gently followed by the REBALANCING SCALP FOUNDATION that activates and prepares the scalp for the serums. The client can choose from two different serums for a customized experience: NOURISHING for a dry, sensitive scalp and DETOXIFYING for an unbalanced scalp. This exclusive salon service concludes with a luxurious massage.

YOUR AT-HOME SCALP FACIAL ROUTINE: STEP 1: EXFOLIATE

STEP 2: CLEANSE Choose from Kerasilk’s Revitalize Nourishing or Detoxifying Shampoo based on scalp condition.

The REVITALIZE DETOXIFYING SHAMPOO effectively cleanses, fights symptoms of dandruff and rebalances an oily scalp. STEP 3: REBALANCE REVITALIZE REBALANCING SCALP FOUNDATION contains activating micro foam moisturizes to rebalance the scalp for and provide a protective layer over the skin. STEP 4: TREAT Finish with a targeted serum to treat your key scalp ageing concern. The KERASILK REVITALIZE NOURISHING SERUM strengthens the skin’s natural protective layer, intensively hydrates a dry, sensitive scalp, and offers a long-lasting soothing effect. The KERASILK DETOXIFYING SERUM strengthens the skin’s natural protective layer, effectively fights the symptoms of dandruff, and rebalances an oily scalp. For a long-lasting clarifying effect. For more information visit www.goldwell.com.au

KERASILK REVITALIZE EXFOLIATING PRE-WASH deeply cleanses the scalp thanks to Jojoba derived exfoliants, preparing it for a deeper Hair Biz Year 13 Issue 3

INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS EDVOS ANNOUNCES HAIR-3RS DELEGATES & AMBASSADORS

In Australia, two women die every 10 days due to family violence Australian hairdressing luminaires have wholeheartedly thrown their support behind EDVOS’s Hair-3Rs seminar at Hair Expo on Monday 10 June at 3pm at the Sydney Convention and Exhibition Centre. A project of Eastern Domestic Violence Service (EDVOS), HaiR-3R’s is an internationally evidenceinformed family violence training for salon professionals to learn how to spot signs of family violence in their clients, respond and refer them on to a family violence service where they can get the help and support they need. To date, 380 salon professionals have completed HaiR-3R’s training. Twenty top hairdressers and influencers have joined forces to promote this life changing program. The 3 HaiR-3R’s ambassadors, Adrian Panayiotis, Jenni Tarrant and Zowie Evans will support by actively promoting to media about their experience of HaiR-3R’s training. Seventeen HaiR-3R’s delegates will promote the HaiR-3R’s seminar at Hair Expo on Monday June 10 at 3pm. www.hairexpoaustralia.com

ALTERNATIVE HAIR SHOW IS MOVING TO A NEW VENUE!

For the first time in its 37 year history, the Alternative Hair Show will take place at Salon International, ExCeL London. The ICC Auditorium seats 3,800 persons and brings to Salon International some of the best global artistic teams for a truly international, inspiring and entertaining evening. Alternative Hair is a wonderful event continually celebrating and demonstrating the artistry of global hairdressing and is generously supported by the incredible artistic teams, industry sponsors, and global trade press. Since its inception, Alternative Hair has raised over £12 Million through Fighting Leukaemia, helping support valuable research projects and scientists working to find a cure for blood cancers; the doctors and nurses treating patients in hospitals in the UK and abroad; and the provision of support programs for families of children suffering from Leukaemia. As well as its annual London show, the Alternative Hair Show has taken place in Italy, Austria, Russia, Korea, Japan and the USA. www.alternativehair.org

SALON INTERNATIONAL RETURNS

Salon International is back for 2019, with more hair shows and inspiration under one roof than ever before. This year’s show promises to be bigger and better than ever, with a plethora of new names and exciting announcements to follow over the coming weeks. As ever, Salon International will play host to an inspiring line-up of shows, with free education within the exhibition itself and ticketed presentations from leading industry names in the Auditorium. HJ’s own stages, as well as the Fellowship for British Hairdressing stage, will host the best in industry, showcasing the very best of homegrown and international hairdressing talent.

With hundreds of exciting brands under one roof, Salon International is also the perfect place to invest in your salon must-haves, browse the latest innovations and connect with the brands and manufacturers you need to know about. Salon International takes place at ExCeL London from 5th-7th October 2019. To purchase tickets, please visit www.salonshow. co.uk/tickets. All tickets are available for hair professionals and those working within the hair industry only. www.salonshow.co.uk

EVY PROFESSIONAL ANNOUNCES NEW ‘EVY PRO STARS’ BRAND AMBASSADORS!

EVY has announced the new EVY PRO Stars to join the brand’s burgeoning Ambassador Team. Owner & Artistic Director of Chroma Hair Studio and Matrix Australian Design Team Member, Kim Astropalitis, Steph Meyer, owner of Steph Meyer & Co in St Kilda and Marie Ricupito, Director of Debarge Hair & Caffe, Matrix Australian Design Team Member are the newest members to join the EVY PRO Stars Ambassador team, bringing a wealth of industry experience and knowledge with them, and a passion for creating beautiful hair - especially with EVY styling tools. EVY Professional is a hair tool range featuring unique patented Japanese mineral technology. Each of the EVY products feature 32 natural negative ion-generating minerals. This unique blend of post-volcanic minerals injects hydration and moisture into the hair as you style. The end result is hair heaven – silky, smooth, healthy hair every time. www.evyprofessional.com

JUST CUTS OPENS IN LONDON

Australian hairdressing brand Just Cuts celebrated its expansion into the United Kingdom, with the Grand Opening of its first franchised salon in Southside Wandsworth shopping centre in South London. Local London mum, Magda Deaconescu, cut the ribbon across the entrance of her stylish Just Cuts salon to a cheering crowd of clients and media, fulfilling her lifelong dream of owning a salon. It is the second Just Cuts to open in the UK. Magda had previously worked in the corporate sector and wanted to take up the challenge of business ownership but was a little nervous about being completely on her own. Magda’s team of Stylists are bringing the Just Cuts premium service at not-sopremium prices, to the people of Wandsworth and treated the first 30 clients to free style cuts to celebrate. Just Cuts Founder, Denis McFadden, made the trip to London to support Magda and the team and is thrilled to be bringing the brand to the capital. www.justcuts.com

INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS KINKY CURLY STRAIGHT UNVEILS THEIR NEW LOOK

Multi award-winning, iconic Adelaide salon, Kinky Curly Straight have unveiled their stunning, new-look salon, bringing even more high-end luxury to their clients and team. Owners Uros and Mojca Mikic dived into a full renovation of their existing salon, closing for two weeks in February to completely revamp the space and create a completely new look and feel. What used to be baroque inspired design (which won AHFA Best Salon Design in 2013) is now high-end luxury New York. You’ll think you’re sitting in a swanky downtown Manhattan hot spot! By demolishing internal walls, the layout of the salon was completely changed to create more space, and raising the ceiling added a modern industrial feel as well as giving the space more room to breathe. The new design includes a bespoke spa room with New York loft-style double glazed windows to reduce noise from the salon, Maletti air massage basin units, dimmable lights and air diffusers to create a quiet, luxurious room in which clients can relax. Live plants add a soft touch to the space and designer vertical gardens and beautiful floral mural complete the decor. But wait…. there’s more! Their branding also had a full revamp with a new logo, website and print materials as well as changes to their social media portals. www.kinkycurlystraight.com.au

TRUC LE TOURS ASIA WITH AFFINAGE PROFESSIONAL

Affinage Professional’s Australian Creative Artistic Director, Truc Le, continues his series of Look and Learn workshops throughout Asia, including stops in Vietnam, Bangladesh and the Philippines. The three-day course focuses on creative cutting and colouring using products such as Infiniti, Pop Art, Lite Blonde and White Ice to create a series of looks on models with consideration of skin type and face shape. This tour has offered Truc and Affinage Professional the opportunity to connect with the growing Asian market and help local stylists build their expertise, stay on trend and deliver the best outcomes for their clients. Truc’s visit to Manila in September 2018 saw over 400 participants undertake the technical training, and Affinage Professional expects another fantastic turnout when he returns in August 2019. An award-winning hairstylist who has conducted seminars around the world, he is recognised for his engaging teaching style. “He is definitely an expert in the field of hairdressing - a real professional,” says Affinage Philippines Creative Artistic Director, Nikk De Dios Manalo II. “He is humble, lively and so open with everyone. He is an inspiration.” Affinage Professional look forward to presenting further seminars in India, Thailand and Taiwan in the coming months www.affinage.com.au

DARIO COTRONEO AWARDED EXCELLENCE IN EDUCATION AT AHFA’S

DCI Education is elated that Dario has been recognised for his excellence in education to the hairdressing industry. It is a complete honour to know that Dario’s education skills are held in such high regard. Fresh from winning the AHFA’s, DCI Education has been announced as a Hair Expo 19 finalist for “Education Business of The Year” and Dario Cotroneo for “Educator Of The Year”. As Dario says’ “I love seeing so many of our students, past and present, at the awards as a finalist and or winner of their chosen category. It’s a great way to see that hard work and extra education is recognised to those who enter.” With Hair Expo in mind don’t miss Dario on the Main Stage Saturday 8th June at 12.30pm and his Look & Learn Seminar Monday 10th June 9.45am. Full details can be found Hair Expo web site. www.hairexpoaustralia.com DCI has a busy next 6 months scheduled for 2019. You can keep in the loop by following on Insta, FB, subscribe to newsletter or by visiting the web site. And, for those who are not getting inspo from a monthly Dario mentoring class, don’t forget you can book a DCI 1 Day Workshop online in your city. Full dates and workshop info available via www.dcieducation.com Contact: veronica@dcieducation.com or 02 9380 2217

ghd ORACLE LAUNCHES NEW HAIR CURLING REVOLUTION

Featuring breakthrough curl-zone technology, ghd have launched the new ghd oracle – a professional tool that creates endless curls in one simple stroke. Available exclusively in selected partner salons, the innovative tool features a unique U shaped barrel which heats hair to the optimum temperature of 185°C before flash-cooling it with a temperature differential of over 100°C to ensure the style is set for long lasting curls. ghd ANZ Managing Director Ludovic Dellazzeri said they were excited to be launching such a revolutionary tool to the market. “Curls continue to be a huge hair trend, but many consumers struggle to easily curl their hair. Our ghd oracle is the culmination of over 6 years development in making a streamlined tool which makes curling as easy as straightening,” Mr Dellazzeri said. “The tool enables you to create a multitude of curls and waves just by the tilt of the hand and the speed at which the tool glides over the hair – one tool, endless curls. “We’re also extremely proud to deliver a tool exclusive to the salon channel. Professional stylists are the heart of our business, and ghd oracle empowers stylists as the key drivers of knowledge and education to consumers on how to use the tool. We are excited to welcome more salon partners to be part of the ghd oracle journey, as we continue to roll our across the country.” For more information, or to become a ghd oracle partner salon, email oracle@ ghdhair.com.au or visit www.ghdhair.com.au

HAIR BIZForum 2019

WRAP UP

Sponsored By Mocha

AHIA Owner Linda Woodhead

STYLE – Best Ladies Styling Product - Styling Oil, Cream/Paste or Texturiser Joico - Blonde Life Brilliant Glow Brightening Oil MENS – Best Styling Product – Styling Wax, Paste or Cream muk Haircare - Hard muk Styling Mud

AHIA AWARDS Junior/Apprentice of the Year Sponsored By Excellent Edges Rachel Morrison Rubi Hair, Windsor Salon Stylist of the Year Sponsored By Matrix Elle Schoemaker Stelios Papas, Toowong Laserman Opening Entertainment

2019 AUSTRALIAN HAIR INDUSTRY AWARDS

Salon Manager of the Year Sponsored By Wella Professionals Cherie Cowan Sloans of Lane Cove Business Director/Owner of the Year Sponsored By Goldwell Don De Sanctis Barber Boys/Barbery

Australian International Industries PTY LTD

Supplying the Hair & Beauty Industry since 1974

Best Customer Care Sponsored By Glampalm Tigerlamb In Salon Training Sponsored By Brisbane School of Hairdressing Papas and Pace Best Marketing Award Sponsored By Phorest The Fox & The Hair Best Business Performance of the Year (non-salon) Sponsored By Sustainable Salons The Secret Fox Education Salon Team of the Year Sponsored By L’Oreal Professionnel Elysium Hair, Brisbane Best Barber of the Year Sponsored By Wahl Jaimy Mikhael - Styles by Jaimy Best Barber Business Sponsored By American Crew Barber Boys - Barbery Best Salon Newcomer of the Year Sponsored By Schwarzkopf Professional Tigerlamb Coorparoo

Best Eco Salon Sponsored By Dna Organics George & Ivy

STATE SALONS OF THE YEAR State Salon of the Year NSW/ACT Sponsored By Kitomba Sloans of Lane Cove State Salon of the Year QLD Sponsored By Wella Professionals Tigerlamb, Portside Salon State Salon of the Year VIC/TAS/SA Sponsored By Muk Haircare ORBE Norwood State Salon of the Year WA/NT Sponsored By Matrix Tyler Reid Hair The Australian Salon Business of the Year Sponsored By Mocha Sloans of Lane Cove National Wholesaler of the Year Sponsored By Australian International Industries Hair Beauty Co Op, SA Special Recognition Award Sponsored By Mocha Lee and Franchot Blackett, LFBI Hall of Fame Sponsored By Lee Fran Beauty Imports Edward Beale Vidal Sassoon Humanitarian Award Sponsored By Beauty Gives Back Marie Nieuwoudt

2019

CED

NOUN WINNERS AN

ELLE SCHOEMAKER

ZOE WILDE

JACK HORTON

NICOLE LAMERS

Stelios Papas

Sir & Duchess

Jack Horton Hair Boutique

Revampd Hair Studio

Following an incredibly successful HAIRBIZ FORUM on Sunday 28th April the 2019 HOT SHOTS Winners were announced at the 6th Australian Hair Industry Awards (AHIA) Gala Dinner event Now in its 8th year and judged by members of the media and award winning national and international hairdressers and educators, the standard once again was inspiring. Exclusively for hairdressers aged 30 and under, judges were looking for talent, creativity and unrivalled passion. All finalists received a recognition trophy and the four winners were announced by sponsors Ludovic Dellazzerri - ghd, Justin Anderson - Goldwell, Pete Walstab - Excellent Edges, Ariana Mantzaris – Amazing Hair and Claudia Lordao, WAHL Australia. Each member of the Hot Shots team wins a full range of Electrical products from ghd, a full styling kit from Goldwell, $4000 worth of Excellent Edges Scissors, a full hair extension session styling kit from Amazing Hair and a full clipper set from Wahl Australia. Coverage in Hair Biz Magazine is included as well as a 3 day stay in the famous HOT SHOTS House following Hair Expo to spend coveted one-on-one time with iconic mentors. Over the past 6 years the Hot Shots House has 28

Hair Biz Year 13 Issue 3

hosted invited guests that have included Anthony Mascolo, Errol Douglas, Eden Sassoon, Vince Piccolotto, Stacey Broughton, Dennis Langford, Tracey Hughes, Sharon Blain, Brad Ngata, Sarah Laidlaw, Sam Overton, Lee Cohen, Stevie English, Dario Cotroneo, Geoffrey Herberg, Uros Mikic and many more!

and the HOT SHOTS sponsors, to offer Fashionista Finalist, Zoe Wilde, Sir & Duchess, a position on the 2019 team.

Later in the year the team will get together again, under the creative guidance of Jayne Wild to create a collection, at a photoshoot ,with none other than award winning iconic photographer Andrew O’Toole.

Further images will also feature on the HOT SHOTS Facebook page.

This year, in the addition to all of these incredible prizes the team are going Global! Courtesy of Goldwell, the team will enjoy an all-expenses paid trip to Global Zoom in Vienna, Austria in September! A Huge Congratulations goes to all of the finalists and winners! Please note: Christopher Byrne from Sloans of Lane Cove, was announced as the Fashionista Team Member on the night of the AHIA’s but has since stepped down from the role due to personal and work commitments. A decision, based on judging points and the meaning behind the brand of HOT SHOTS, offering 4 team members incredible opportunities in the upcoming year, was made by Mocha Publishing

For more information and additional images please contact mocha publishing on 07 5580 5155 or mail@mochapublishing.com.au

THE 2019 HOT SHOTS TEAM The Fashionista ZOE WILDE Sir & Duchess The Visionary NICOLE LAMERS, Revampd Hair Studio The Rising Star Female ELLE SCHOEMAKER, Stelios Papas, Toowong The Rising Star Male JACK HORTON, Jack Horton Hair Boutique

Kelly, can you handle this?

Michelle, can you handle this?

Beyoncé, can you handle this?

I don’t think you can handle this...* - Destiny’s Child, Bootylicious * Excellent Edges do not have any association with Beyoncé, Destiny's Child or any other Bootylicious mega star. We're just here for the Becky's with the good hair...and are happy knowing you now have this song stuck in your head. Love you Bey!

STAND H111

Beat us at Rock, Paper, Scissors to receive 10% off your scissor purchase at Hair Expo, 8 - 10 June 2019.

SERIOUS ABOUT SCISSORS ...and not much else

WINNERS OF THE 2019 AHIA

CARE TREAT & STYLE AWARDS

milk_shake

DNA Organics

In an industry first, this year, the Australian Hair Industry Awards (AHIA) introduced the Care, Treat and Style Product Awards. 14 judges from the likes of Vogue, OK! Woman’s Day, Hair Romance, Beauty Haven, mamma mia, Channel 9, Homme styler and many more got to judge products in 4 categories in clean, white, unlabelled containers. All products were judged by a minimum of 8 judges per category, receiving the product to test over an 8 week period with knowledge only of what the product was for, ingredients, instructions and country of manufacture. The judges recorded their results, and winners were announced at the AHIA gala.

Joico

This new addition to the AHIA’s received over 50 products to be judged on a level playing field, without knowledge of name, for the first time in the history of the Australian Hair Industry and will no doubt grow year on year.

CONGRATULATIONS TO THE WINNERS! muk Haircare

THE 2019 AHIA CARE TREAT AND STYLE WINNERS CARE – Best Shampoo and Conditioner Pair milk_shake - Moisture Plus Shampoo + Conditioner TREAT – Best Cream Treatment DNA Organics - Primrose Reco Masque STYLE – Best Ladies Styling Product - Styling Oil, Cream/Paste or Texturiser Joico - Blonde Life Brilliant Glow Brightening Oil MENS – Best Styling Product – Styling Wax, Paste or Cream muk Haircare - Hard muk Styling Mud

EDWARDS AND CO.

JOIN THE MOVEMENT 2019 brings a new feel to Edwards And Co. Education, restructuring with a variety of specialist workshops allows professionals of every level to learn, grow and absorb the rush of the Edwards And Co movement. OPEN HOUSE WORKSHOPS 6 live Educators showcasing a wide variety of skills + techniques. You can move around the room freely absorbing as much knowledge as possible and choose who you would like to watch! SIGNATURE COLOUR + STYLING Experience first-hand the signature looks that have captivated the attention of an international audience. Be introduced to the home grown techniques of Jaye + his education team. COLOUR CORRECTION SPECIALIST Designed for any colourist who has a yearning to master the art of corrective colour work. See your educators transform 3 live models with hair disasters to dream hair in one sitting. FREEHAND COLOUR + STYLING Have you ever wanted to master the art of Freehand Colour? Well this class is for you! Learn the tips and tricks behind creating that perfect sun kissed blend. Demonstrating a mix of Parisian, Finesse + Heavy Freehand Techniques.

2019 NATIONAL EDUCATION WORKSHOPS MELBOURNE

16th June, Signature Colour + Styling 17th June, Colour Correction Specialist

GOLD COAST

14th July, Signature Colour +Styling 15th July, Colour Correction + Styling

BRISBANE

August 11th, Signature Colour + Styling August 12th, Freehand Colour + Styling

“Education and collaboration is the key to the success of the Edwards And Co Brand”

Jaye Edwards

Website www.edwardsandco.com.au Contact education@edwardsandco.com.au Instagram @_edwardsandco Facebook @EdwardsAndCo #JOINTHEMOVEMENT

LOCAL SALON FEATURE:

FOSTER & CO

For over 25 years, Christie Foster’s career has been a labour of love, filled with exciting adventures, continual leaning and wonderful relationships. Her salon, Foster & Co, is the beautiful realisation of a long-held dream that came to life with a promise to her Dad while he was sadly losing his battle with brain cancer. That promise was to make him proud by making her dream a reality. Mission accomplished. Today, Foster & Co is a business full of love, passion and happiness in his honour.

Christie’s dream first began to unfold while a renting a chair in a dated, small, suburban salon that she felt was lacking passion and energy. Undeterred, she knuckled down and looked after her clients with love, care, respect and professionalism, enveloping the space with her trademark Foster & Co personality, whilst planning and saving for the salon she dreamed of bringing to life. Her hard work paid off when she opened the doors to her own full-service salon that places clients first and foremost, and maintains a deep commitment to the local community, including ongoing support and donations to The Mark Hughes Foundation. To celebrate her recent stunning refurbishment and to learn more about the Foster & Co story, Hair Biz Editor, Kym Krey caught up with Christie Foster recently.

“I LIVE A FULL LIFE AS IF EACH DAY IS MY LAST. I’M ALWAYS DOING SOMETHING FUN, ADVENTUROUS & CHALLENGING MYSELF.” 32

Hair Biz Year 13 Issue 3

CHRISTIE, TELL US ABOUT YOUR EARLY YEARS IN THE HAIRDRESSING INDUSTRY AND HOW YOU CAME TO CHOOSE THIS PROFESSION.

I was always going to be a hairdresser. Even from a little girl, it’s all I’ve ever wanted to do. At my 20-year high school reunion, our careers advisor said to me that of all the people in the room, I was the only one doing exactly what I said I was going to do. There was never any other career in my

mind, it was always hair. I did my year 10 work experience in a salon and just knew it was for me. I was offered a full-time job but chose to complete year 12 and my HSC before I started an apprenticeship and I’m really pleased I decided to do it that way. Being that bit older with more life experience really paid off when I got an apprenticeship in an elite salon in my area. This salon was boutique, high-end, with highly skilled stylists and a full-time coordinator which was unheard-of 25 years ago, particularly in a small team of 6. Starting out in such a professional business helped me set my expectations high and the owner and team instilled in me so many things which I still continue to do every day. I’d been working part time at McDonald’s while at school, so was used to policies, procedures, uniform requirements, turning up on time and most importantly, I could look people in the eyes when communicating. Customer care came so naturally to me.

YOUR DECISION TO BECOME A BUSINESS OWNER WAS INSPIRED BY A PROMISE YOU MADE TO YOUR DAD. WOULD YOU SHARE A LITTLE ABOUT THIS STORY WITH US?

Wow, sure, but it may come with some tears, so be prepared! It’s a conversation I had almost 10 years ago now, but it feels like only 10 minutes most days. Those who have lost a loved one to a terminal illness will understand. My Dad

was at the end of his dreadful journey with brain cancer. The only silver lining to the situation was that I had the privilege of sitting with and having some of the most beautiful conversations with him. We shared chats about life, love, happiness, what my future looked like without him. I was broken. I was stuck in a career rut, miserable in my work place and needing change. He told me to go on and live my life the best I could, to chase my dreams because he knew I would not fail at anything and wanted me to be healthy and happy. So, I promised him that when I felt strong again, I would go on and live my dream life and open my salon in his honour. I chose the name Foster & Co. Hairdressing so that I carry a little part of him with me every step of the way. Even when I get married one day and get a new name, his name “Foster” and his legacy will continue. Steve Foster lives forever in my heart and in my business. We are into our 5th year as a major sponsor of a local Charity raising awareness and funds for brain cancer, The Mark Hughes Foundation, in his memory. That was by far the best promise I’ve ever made... I love my salon and the beautiful life I have as a result. Thanks Dad. X

DURING THOSE EARLY YEARS WHEN YOU WERE RENTING A CHAIR IN ANOTHER SALON, DID YOU EVER LOSE HOPE OR THINK THAT IT MAY NOT HAPPEN?

No never, I knew it would take time. I am fussy... I was constantly looking at salons/locations. I had created a vision board of what I wanted, starting at what the building looked like, through to the layout and fit-out items, stock and found my mirrors 2 years before my salon! I used that time wisely to build my database, brand myself and save money and saved enough to open my salon debt free, so it was profitable from day one and I still run Foster & Co. debt free to this day.

TELL US ABOUT THAT MAGICAL DAY IN 2015 WHEN YOU OPENED THE DOORS TO YOUR VERY OWN SALON.

I’m not sure I woke up feeling like it was magical, in fact it was the very opposite. I woke heartbroken instead of excited as I wanted Dad to be there to see it. The more good luck messages that rolled in, the more I cried and the heavier my doona felt. It was pouring rain when I woke. By the time I pulled myself together and got to the salon, the rain had gone, clouds were clearing and a stunning rainbow appeared right above us. Those who know me would know how important that rainbow was. It was a sign that all was going to be ok....

they are big signs of love from above. I guess this is when the magic kinda first hit. I was less sad and now super excited to get inside. The day itself was busy, with flowers arrived every 5 minutes, but the support was phenomenal. A friend had offered to set up our sonos sound system at the end of the day and when he finally hit ‘play’, my Dad’s funeral song “Anne Murray-Can I have this Dance”, started blaring at full bore! I collapsed, crying uncontrollably. My poor friend didn’t know what to do. After a moment I got up smiling, laughing...how could I think he wouldn’t be with me? If that wasn’t a sign that he had been there all day, I don’t know what is! That magic continues daily, as our front door often opens as if somebody has walked in and closes behind-never anyone there. If I’m not saying “Hi Dad“, clients are saying “Hi Steve! Chris, your Dad’s here!” so that magic moment to end my first day lives on forever in my heart.

YOU’VE CLEARLY BUILT A THRIVING PERSONAL CLIENTELE OVER THE YEARS. WHAT ARE YOUR SECRETS TO OUTSTANDING CLIENT RETENTION?

Firstly I believe that clients can see how passionate I am about hair and that all these years later I absolutely LOVE what I do still. Fun! We always have fun, so many laughs each day and the conversations are so varied. There is never a dull moment. In addition to this, I believe that consistency is key. I won’t double book or squeeze in. My re-booking rate is consistently high, between 85-90%. My clients are super organised, generally book a year in advance. Respecting clients’ time is important and I am known for running on time.

WHAT HAS BEEN THE MOST CHALLENGING THING YOU’VE HAD TO OVERCOME SO FAR ON YOUR BUSINESS JOURNEY?

I guess like most in the industry, it would be staff. Getting the right team members to fit our salon culture long term is critical to get right, but this is no surprise to anyone. Being wise enough to surround myself with positive and inspiring people who have the same values is a challenge, but one that I understand the value of. I love my clients and most bring great energy, but I also realise that some also take a slice of my energy when they enter the salon. I that I have to keep my own “love bucket” topped up and not hold onto other people’s negative energy or pain.

AND WHAT HAS BEEN THE MOST REWARDING ASPECT TO DATE?

Easy! The 3 AHIA finalists places in 2017. Having never entered any awards as a business owner, I took the leap and entered 3 categories: Customer Care; Newcomer & cont’d over page

cont’d from page 33

NSW/Act Salon Of The Year. I felt like a winner just going through the process of writing submissions; it was such a rewarding thing to do. I learnt so much about my business. I’d said to Faye Murray, my business coach, that if I got a finalist in “Customer Care” I would be beside myself. So, to be a finalist in ALL 3 was totally unexpected and incredible. The calibre of salons I was alongside was amazing. I was blown away, and still get goose bumps thinking about it.

WHAT’S THE FUNNIEST THING THAT’S EVER HAPPENED TO YOU AT WORK?

There are 2 funny moments, I can’t choose... One when a staff member brought her gorgeous dog into say ‘hi’. Our big shop front windows have fake grass, so the dog proceeded to poo in not only 1 but both windows! It was hilarious... and yes, she did clean it up, not me! Now…. no dogs visiting are allowed on the grass! The other was when my own hair went up in flames! Those who know me well will know how emotionally attached I am to my long, wavy locks. One day I leant around the front desk to see exactly what my receptionist at the time was up to, totally forgetting about the candle burning on the desk. My said long locks fell into a candle and the whole left side of my hair went up in flames! It all happened so fast, but was absolutely hilarious! I was with a new client at the time so just had to smile, suck it up like it was no big deal, all the while dying inside...so a shorter haircut it was, in the days following. That’s how I ended up with a LOB back in 2016!

YOU’VE RECENTLY COMPLETED A GLAMOROUS SALON REFURBISHMENT WHICH LOOKS STUNNING. WHAT WAS YOUR INSPIRATION FOR THE DÉCOR AND AMBIENCE?

Yes, thank you. I am so in love with the salon space. It looks even better than I imagined, and I get teary as I open the door or drive past on my days off! It’s my pride and joy. The decor and ambience were shaped through conversations with clients over the years, as I feel that ultimately the space is theirs. It’s 34

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here that they want to relax, feel safe and cared for and escape from what is happening their own busy, crazy world. Previously, while the salon was all crisp white, glass and marble, and whilst stunning, it also felt a bit cold or clinical at times, even attracting a very different type of client. I wanted a warm, inviting, ‘visiting an old friend’ vibe that felt very grounded and calm, yet still with that professional edge. The feedback from clients is wonderful, and they have noticed the vibe shift also. I added longer, wider bench tops for my highend professionals’ laptops who love to work from the salon. I’ve included more wood, beautiful plants, and our stunning green feature wall behind the basin. Foster & Co. is a space that’s peaceful, the music is never too loud, our windows allow so much natural light in and the new clients we attract are back to being grounded, humble and fun professionals or beautiful people who we really enjoy. Your vibe really does attract your tribe!

WHAT ELSE IS ON YOUR PERSONAL BUCKET LIST TO ACHIEVE FOR THE FUTURE?

Great question! I’ve spent more than half of my life focused on building my career, clientele and my beautiful salon, which has been incredibly rewarding, and I wouldn’t change a thing! I’ve met wonderful people, made lifelong friends who have helped mentor and shape me into the woman I am today, and I am eternally grateful for this. Maybe it’s time to look at my own life outside of the hair world? Probably time for more non-workrelated travel, and a husband one day would be a special piece of the puzzle to add to my fabulous life. I live a full life as if each day is my last. I’m always doing something fun, adventurous & challenging myself. I just set goals for things I want to do and go for it. If I were to die tomorrow, it’s been a very full and rewarding life to date. I’ve achieved more than I could ever have imagined already. As long as I’m happy & healthy, I’m open to whatever the universe throws my way.

“BEING WISE ENOUGH TO SURROUND MYSELF WITH POSITIVE AND INSPIRING PEOPLE WHO HAVE THE SAME VALUES IS A CHALLENGE, BUT ONE THAT I UNDERSTAND THE VALUE OF. ”

CREATIVITY | LUXURY | JOY

BACH HAIR

Opening their first salon in 1983, Bach Hair have been providing services of exceptional quality to Brisbane clients for over 34 years.

A place of creativity, learning, luxury, hard work and joy, owners Peter and Lee Hanmer pride themselves on growing amazing teams and retaining long-term employees through providing a secure, enjoyable and professional working environment and providing extensive education, training and development opportunities to stimulate growth and career development. Starting out in the industry as a colourist in the UK, Peter did his apprenticeship in Wales and London before coming to Australia in 1980 on a working holiday- and of course, he stayed! He opened his first salon in Brisbane’s Paddington in 1983 with simple cane furniture and what he calls ‘very humble beginnings’. After years of renting, a smart decision to buy his building gave him the control he was after and he then set his sights on salon number 2. Bach Hair Chelmer opened 14 years ago after a year-long project focusing on building his team in preparation to move 3 staff to the new salon, which Lee opened and now continues to operate successfully. Whilst both businesses need to be independently successful, Peter and Lee feel that having two salons has definitely helped with borrowing and rotating staff and stock and … adding a little healthy competition to the mix. This is a team who love what they do, and this starts from the top. Peter often says that even if he won the lottery, he’d still cut hair. Hair Biz Editor, Kym Krey spoke with Peter and Lee recently to learn more about their journey.

PETER AND LEE, YOU’VE BEEN IN BUSINESS SUCCESSFULLY FOR OVER 30 YEARS. CONGRATULATIONS. WHAT HAVE BEEN SOME OF YOUR PROUDEST MOMENTS?

Showcasing our work at Hair Expo. We did a zombie theme for Next Gen, which was epic! Also, opening our second salon at Chelmer 14 years ago, as it was so well planned and has been busy from day one. In addition to this, generally winning awards and having our team members represent us overseas has been a dream come true.

TELL US A LITTLE ABOUT YOUR CAREERS PRIOR TO OPENING YOUR SALON. PETER: I’ve always been a hairdresser. I trained as a colourist initially in the UK and then added cutting. I came to Australia in 1980 and met Lee working in a salon.

LEE: My favourite jobs were actually in

entertainment! I worked at World Expo 88 for 2 years for the River Stage, and for the Brisbane Biennial Festival of Music before becoming a hairdresser.

WAS BUSINESS OWNERSHIP ALWAYS GOING TO BE PART OF THE PLAN FOR YOU? PETER:

Yes definitely, 100%. I always wanted my own salon.

LEE:

I was more dragged into our own business kicking and screaming… whilst still working another job and studying!

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SHARE WITH US SOME OF THE BIGGEST CHALLENGES YOU’VE FACED ALONG THE JOURNEY AND HOW YOU OVERCAME THEM.

Opening our second salon at Chelmer was a big challenge for us, without taking our eyes off our existing salon in Paddington. We planned it out for approximately 6 months before, by overstaffing and building a team with a solid client following that could be seeded into the second salon. It was a long process!

YOU SOLD BOTH YOUR SALONS BEFORE PURCHASING THEM BACK, IT’S BEEN FULL STEAM AHEAD EVER SINCE! TALK US THROUGH THIS PERIOD AND HOW YOU REBUILT THE TEAM TO ACHIEVE THE SUCCESS YOU HAVE TODAY?

The most important part of our ‘come back’ success was keeping the team together – this was our main focus. At the end of the day, we owe it to our team whose loyalty enabled us to get here! Had it not been for them, our success may not have been the same. As you can imagine, there were a few tricky moments settling back in, but honestly it was quite exciting!

YOU HAVE 2 SALONS WHICH MANY SALON OWNERS HAVE FOUND TO BE QUITE A CHALLENGE, HOW HAVE YOU MANAGED TO KEEP BOTH SITES PERFORMING WELL?

Both salons perform amazingly! We are very lucky… if one is quiet, the other tends to be busy and vice versa - we have terrific long-term staff and

“BUILDING AND KEEPING A GREAT TEAM TOGETHER IS KEY. THE BEST ADVICE I WAS EVER GIVEN WAS, “IF YOU THINK HAIRDRESSING IS SELLING A SERVICE, YOU’RE WRONG – YOU’RE SELLING THE EXPERIENCE.” loyal clientele. Together we have created a system that works and a leadership team who can run the salons with their eyes closed. We make a conscious effort to ensure that the day to day running of the salons is broken up with regular meetings, engaging education and of course – fun get-togethers!

WHAT DO YOU ENJOY MOST ABOUT YOUR WORKING ENVIRONMENT? PETER:

Being around like-minded, creative people! I actually enjoy my work; making clients happy is my favourite thing to do.

LEE:

I love the people around me, and I am proud of our salon space. The work-load is flexible for me as I manage the admin side of things, but I especially enjoy our team meetings and organising special projects, like events and photo shoots.

WHAT WOULD YOU SAY ARE THE CORE VALUES OR PHILOSOPHIES WHICH DEFINE YOUR BUSINESS AND LEADERSHIP STYLE?

Building a strong, engaged and happy team, and keeping up to speed on education. These two things will guarantee a happy salon family as well as happy clients. Honesty and integrity are our core values and we’d like to think that our leadership style is very open. We share ideas and even sometimes figures! We are all in this together.

WHAT ARE YOUR SECRETS FOR BUILDING A HAPPY AND HIGH PERFORMING TEAM?

To remain as transparent as possible, at all times. Pay them properly, train them properly and make sure that you ‘check in’ on every team member at least once a week. Treat your staff with respect

and honesty and engage them with the business that they play a role in. Measuring and monitoring figures is really important, as is celebrating any team successes – this empowers individuals and the team as a whole. We make a conscious effort not to ‘sweat the small stuff’ – deal with surface issues head on and move on.

WHAT ARE YOUR SECRETS TO JUGGLING THE DEMANDS OF RUNNING A BUSY SALON AND LARGE TEAM?

Delegation! We have already succeeded in owning our business and have nothing to prove. Allowing your team to lead and develop is more beneficial to both all.

WHY DO YOU FEEL THE PARTNERSHIP BETWEEN YOURSELF AND WELLA PROFESSIONALS IS SUCH A GOOD FIT?

We have joined the Wella family because we love their colour! Additionally, once we discovered their commitment to salon development, training, support and education it was a no-brainer. We love the System Professional brand too and it has noticeably improved our salon retail. Wella as a business are as keen to support our profitability and team harmony as we are – we are excited for our future together!

WHAT HAS BEEN YOUR GREATEST LESSON OR PIECE OF ADVICE ALONG YOUR BUSINESS JOURNEY? LEE: Monitoring figures and reporting back to the

lead team in a way that is more relatable to our lead team has made a huge difference. Small things such as using pie charts instead of spread sheets enables us to visually compare and highlight areas of success, and areas to improve. If the figures aren’t as good one month, sharing that with the team enables a bigger push towards a better month – a problem shared is a problem halved!

PETER:

Wow, there are just too many. Again, building and keeping a great team together is key. The best advice I was ever given was, “If you think hairdressing is selling a service, you’re wrong – you’re selling the experience.” We are an analogue business in a digital world, so we need to keep it personable as much as we can. Look after your team, your clients and your community.

WHAT’S ON THE AGENDA FOR THE FUTURE?

We have realised that we don’t like ‘not working’. We have decided that working part time, for a long time, is the perfect way forward for us. Fortunately, our team are well equipped and don’t need us around 24/7 so we are reducing our hours to maintain longevity in the business. I will be having someone weld a hairdryer onto a Zimmer frame, soon! To find out more about joining the Wella family, please contact 1300 885 002

CLIENT TESTIMONIAL Bach Hair sits in a valley in an old inner Brisbane suburb. I park under a street light in the evening after work and walk towards its lit windows, turn the handle and I am inside, and changed. I have left the day behind and I am welcome here. We are all welcome here – all of us who have come in out of the dark, not just the beautiful and the famous, who I have seen here over the years, but the rest of us, ordinary people. We are equal citizens here. We all have V.I.P seats. I don’t have to talk or explain myself or have an opinion. It is my call and often I will talk about myself and give an opinion, because I am safe here, I am among friends. They think well of me here. I watch the hairdressers. They are in constant motion, a few words, a laugh with each other and we draped up, wet haired V.I.Ps. They are engaged in the moment. They are enjoying themselves, too. It is not easy to make a place like this, a place made of people. I have asked Peter how he does it. He says he has picked the right people, but it is not that simple. I build and manage teams too and this is not a team with a star or two and some uneven supporting players. This is a strong team where everyone knows why they are there, and everyone knows their part of the task and wants to do it well. I have watched the young apprentices grow to be like the seniors, then take charge themselves of another lot of awkward juniors. Peter must take credit for it. He is a decent man. I have met him in another part of my life where I chair a charity that serves children with disabilities. He and his wife, Lee came to it to support a friend, but they have stayed as loyal and generous supporters over many years. I see Peter’s stamp on his team. They respect each other and all of us. They take their work seriously, but not themselves. But they have made this into something larger. They want to be here, to be a part of this ‘something’ that Bach Hair does for all of us who come through the door. I take my seat in front of the mirror and make my usual outrageous request - “make me beautiful”. He answers, as always, “We can do that” and I believe him. Hair Biz Year 13 Issue 3 37

THE FIRST AUSTRALIAN TO WIN L’ORÉAL GLOBAL COLOUR TROPHY

WENDY GUNN

It’s been quite a year for Queenslander, Wendy Gunn, recently crowned the global winner of the L’Oréal Professionnel Style & Colour Trophy in Paris, France. Owner of Ink For Hair in Newmarket, Brisbane, Wendy took out the title for creating a contoured pink look inspired by the colours of the rising sun. A hairdresser for over 50 years, Gunn defeated 32 finalists around the globe to compete in the hairraising extravaganza. “I’m so proud to represent Australia as this is the first time an Australian has competed on the global stage, and to be lucky enough to win against 32 countries, it felt a bit like the hair industry’s version of Eurovision and proves you don’t need to be defined by your age,” said Wendy. In celebration of such an incredible achievement, Hair Biz Editor, Kym Krey spoke to Wendy on her return from Paris.

WENDY, HAS COMPETITION WORK ALWAYS BEEN A STRONG FOCUS FOR YOU?

My main focus for hair competitions has been the L’Oréal Colour Trophy because of the strong focus this competition has on the consumer. As an entrant, it provides enormous opportunity to connect with the Australian public and provides an opportunity for great exposure, particularly in Marie Claire. I find the process challenges me to focus not just on the hair, but a fusion of hair, fashion makeup and aesthetics.

TALK US THROUGH YOUR PREPARATION FOR AN EVENT OF THIS SCALE.

The preparation for the international event meant maintaining a very clear and positive mindset, challenging myself to believe I had the 38

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possibility to win. Countless hours of practice and visualisation of what I was having to create and not giving up or getting distracted to make sure I was 100% prepared and not leaving any element up to chance. I carried all my own colour to Paris splitting duplicates into separate bags. I found a salon I could work out of in Paris the week before the event. I had a make-up artist come to my room in the early hours of the morning. Travelling such a distance and having to have your colour pre-done knowing it had to be done the day before presented some challenges when you have to travel 24hrs to get there but when you want something bad enough you find a way.

DID YOU HAVE A CLEAR INSPIRATION FROM THE START TO FEATURE YOUR PEACH AND APRICOT TONES OR WERE YOU CONSIDERING SEVERAL OPTIONS?

I had very clear inspiration right from the start regarding the colour style and model. L’Oréal’s latest colours at the time were pale pink and apricot. I wanted to reflect the melting colours of a beautiful sunrise which was reminiscent of what I had been drawn to and was playing around with in my paintings at the time. Like each day is a new beginning and the light and colours although similar, melt together differently each day.

HOW DID YOU MANAGE THE NERVES TO KEEP YOURSELF CALM AND FOCUSED?

I managed my nerves by knowing I had left nothing to chance and having great communication with my model. By challenging any negative thoughts and trusting myself and my ability.

WHAT WAS YOUR FIRST THOUGHT WHEN YOU HEARD YOUR NAME ANNOUNCED AS A GLOBAL WINNER?

I didn’t actually hear my name. The first thing that was announced was ‘Australia’. So, I heard that and thought ‘Oh my goodness, that’s me’ and then I started to dance. I don’t think I heard much after that, I was just in absolute joy!

TELL US MORE ABOUT YOUR TECHNIQUE OF STRATEGIC HAIR COLOUR PLACEMENT TO CONTOUR AND SHAPE THE FACE?

I always consider the face shape and skin tone when I choose whether to place light or dark around the face. I customise face framing to best enhance a person’s face shape and anatomical features similarly to contouring in makeup. I am doing a lot of colour placement that will have the client coming back into the salon at regular intervals strengthening client/salon loyalty.

WHAT DOES THIS ENORMOUS ACHIEVEMENT MEAN TO YOU?

It’s the greatest achievement I could hope for. It wasn’t just about me, it was also about having the opportunity to compete on a global scale and help raise the reputation of Australian hairdressers on an International platform.

HOW DID YOU CELEBRATE?

With a few glasses of French champagne after the event with the other contestants and all the Australians who were present for the awards.

SO, WHAT’S NEXT AFTER YOU WINNING SUCH A PRESTIGIOUS GLOBAL TITLE?

I would like to mentor younger hairdressers. I would like the opportunity to run some seminars and workshops in Australia, USA and Asia in hair styling and colouring and also motivational speaking to help stylists realise their full potential.

ColourCONSULTATION By Kristina Russell

I divide my time between working on the salon floor and travelling the globe, teaching classes of my own design. Every time I teach, the most common questions I am asked revolve around consultations and pricing. I have developed a process that works for me at the salon that I would like to share with you. Every client who sits in my chair is quoted before we proceed with any services, and this includes all services plus retail suggestions. Every successful hair colour or haircut starts with a strong consultation between client and hairdresser. Basically, you need to figure out what you need to know from your client and what your client needs from you. I do not quote based on gender. My quotes incorporate time taken and product usage, plus the services applied to client’s hair. These are my 2 favourite consultation questions to ask every client: 1. Tell me about your hair 2. What would you like to achieve today? Things to consider when analysing hair before painting: • Hair texture • Hair condition • Natural Level • Target Level • Percentage of grey • Do you need to enhance or counteract their existing undertone to achieve your vision? Things to consider when analysing hair before cutting or styling: • Hair texture (i.e. fine / medium / coarse / wavy / straight) • Current hair length • Hair colour placement • Growth patterns • and so much more…. just ask a stylist :) Things to consider to consult clients #genderfree: • What if someone wants a haircut that does not seem to match their gender identity? • Check your assumptions e.g. what if someone you perceive to be a girl asks for a ‘boy’s’ haircut? 40

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• Gender is fluid and so are haircuts • Remember we are helping folks affirm their identity and expression by cutting their hair • It’s never just a haircut; it’s a way of being • We need training around LGBTQRS-inclusion within the salon industry to create safer spaces where everyone feels welcome Something you may not know about me, is that recently I became the Australian Ambassador for the dresscode project. The DCP is an alliance of salons providing safe spaces without judgement for the LGBTTIQRS. My mission as an Independent Educator is to use my voice to make changes in the way we look at “gender free” hair and to understand the concept of consultation & hairdressing skills that are based on hair inspiration, as opposed to gender stereotypes. I am inspired to help hairdressers understand the importance of changing pricing structures to reflect length not gender and will be including a segment about the DCP in every workshop that I teach this year. Want to know how I ended up in this role? Basically, last year I sent an insta message to DCP creator Kristin Rankin, and asked how I could help. I identify as a queer femme and I prefer the pronouns of she/her. At some stages of my life I identified as a lipstick lesbian, and sometimes I just like queer or not to be labelled at all. I have not always had this little peachy bob either. I have had strangers tell me that I have a pretty face, but shame about my shaved head (seriously!!) .... and I have been teased by butch girls for not fitting their stereotype either. I have thick skin, am a happy-go-lucky person, and can generally shake those sorts of comments off. But not everybody can, nor should they!! Every

person should feel safe to be themselves. Simple. And for my hairdresser friends, this is something that we can provide for our guests and clients. Personally, I have been lucky to work in salons and taught for several brands that celebrated individual style and I never felt discriminated against based on my sexuality or appearance. Not everyone is so lucky. For many in my community, going to a salon and asking for a haircut that is not traditional to your gender is a scary and difficult experience. That wonderful happy transformation is less accessible. My community is wonderfully expressive and inclusive but are often restricted in this experience that comes without question for the straight community. I’ve always been passionate about creating an inclusive environment, but when I realized how widespread discrimination is in the very industry that I love and work in – I knew it had to change. The dresscode project was founded in Canada and their message is quickly spreading across the globe. Hairdressers have the opportunity to help clients express themselves without the constraints of conforming to traditional gender norms. LGBTQRS people are often misgendered, bullied, harassed, and mistreated when accessing services. Let’s change this as an industry! For more information on my 2019 workshops, please head to my website www.kristinarussell. com.au Visit www.thedresscodeproject.com to register your salon as a safe space or simply to find out more

The Most Prestigious Night of the Hair Industry Monday 10 June â&#x20AC;˘ 7pm â&#x20AC;&#x201C; 11pm ICC, Sydney

Official Scissor Partner

Official Colour Partner

Tickets from $249 Places are strictly limited, book now at hairexpoaustralia.com

Official Styling Tool Partner

Official Media Partner

Re g i s t e r f o r H a i r E x p o a t h a i r e x p o a u s t r a l i a . c o m

A LOOK INSIDE THE LIVES OF

HAIR EXPO’S THREE LEADING LADIES

Hair Expo Australia will welcome three incredibly talented female headliners to its 2019 edition in Sydney; Jen Atkin, Candy Shaw and Tabatha Coffey. Together they create the perfect combination of technical skill, business-savvy brilliance and captivating stage presence. Jen Atkin is the epitome of Hollywood hairdressing royalty, counting the Kardashian/Jenner sisters and Chrissy Teigen as some of her most loyal clientele, and has been dubbed “The Most Influential Hairstylist in the World” by the New York Times. Jen will be headlining Hair Expo thanks to an exciting collaboration with industry giant, Dyson. Candy Shaw, known as The Balay Lama for her incredible balayage skills, has been in the hairdressing industry her entire life. Candy trained in Paris as a young apprentice and has become the worlds’ foremost in balayage education, being named the 2018 North American Educator of the Year by Intercoiffure America/Canada. Australian born US television personality, Tabatha Coffey, made a name for herself on reality series Shear Genius, and snagged her very own series, Tabatha Takes Over. Her exceptional skills as an artist and businesswoman truly makes her the golden girl of small businesses. These exceptional ladies chatted all things hair and business with Hair Expo!

JEN ATKIN

YOU’VE BECOME THE GOTO HAIRDRESSERS FOR HOLLYWOOD’S ELITE. TELL US A LITTLE ABOUT YOUR JOURNEY TO GET TO THIS INCREDIBLE POSITION.

I’ve been working in LA for 15 years now doing hair and just tried to focus on my work and being a good person. I’m in a service industry so 42

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it’s always been about taking care of my client’s needs. I started in a salon, then assisting doing hair for the runway shows in New York City and Paris. Then worked with John Galliano for his shows, then worked with Sofia Vergara which led me to Kim Kardashian in 2011 and the rest is history!

WHAT ARE SOME OF THE ‘PINCH ME’ MOMENTS YOU’VE HAD IN YOUR CAREER?

I think my pinch me moments were working with John Galliano, doing the cover of Vogue with Gwen Stefani, working PFW with Kim Kardashian West, and starting OUAI and Mane Addicts. OUAI is taking the industry by storm and has a really unique approach to the haircare game. What was your vision behind OUAI, and what’s in the pipeline for this game-changing brand? We’re a socially driven brand and establish credibility with our customers so it’s been so fun to create products with them. We are rare as we don’t plan our products out 3 years in advance, we are working hard to meet deadlines because we really crowdsource as we go along. As for the future? We are definitely excited to experiment with new categories while leveraging social to begin convos with our community.

WHAT WOULD YOU SAY TO HAIRDRESSERS WHO LOOK TO YOU FOR CAREER INSPIRATION?

I talk a lot about collaborating and not competing. Sharing your skills with other artists in your salon, or on set will only make you ALL better artists. Watch YouTube, follow

Mane Addicts, slide into photographers, makeup artists, and hairstylists DM’s and COLLABORATE. Use the tools we have - social media is a TOOL - it’s just as important as your scissors and irons. You all have a platform and your unfiltered voice, please don’t take it for granted. Don’t get caught up in comparing your work to other artists because that will only make you question yourself. Don’t be afraid to put your work and ideas out into the universe! Don’t be afraid to think outside of the box and don’t let anyone label you as only a “hairstylist”. Trust me when I say when things don’t work out, another door will open for you. Proudly presented by

CANDY SHAW

YOU’VE BEEN IN THE INDUSTRY YOUR ENTIRE LIFE, WHAT WERE YOUR EARLY YEARS LIKE? My journey in the hair industry started in grade school where I traded haircuts for homework.

that I really am making a difference in their overall hairdressing education and that gives me tremendous energy and excitement. I am always motivated by the student that comes to me at the end of a class and tells me about their journey about how balayage has changed their life, and their bank account! It motivates me to know that I’m helping a budding entrepreneur become their best self, and more importantly, I’m helping them have a greater life and ultimately a greater career.

YOU’VE HAD SUCH AN AMAZING, CELEBRATED AND EXPANSIVE CAREER. WHAT HAS BEEN YOUR BIGGEST CAREER HIGHLIGHT?

I’m dyslexic, so as a kid I struggled mightily to read, write and do math. But as a budding entrepreneur, I quickly learned I could trade haircuts to get through school. I was the only kid who didn’t go on to college, but for our 25th reunion when the school wanted a Jumbotron (giant TV screen) for our new football stadium, guess who they called? That’s right, the hairdresser. Aside from school, I was fortunate to have been introduced to the world’s greatest hairdressers by my father, Jamison Shaw, a former worldchampion competition hairdresser. He took me to the most prestigious hair shows in the world; in Paris, London, New York and Milan at a very early age where I fell in love with the hairdressing industry. And so from the very beginning I knew that hairdressing was exactly what I wanted to do.

Although some might say that winning an award like ‘Educator of the Year’ would be the greatest highlight of their career, for me it’s the students’ lives that I touch and change that’s the highlight. Just recently at America’s Beauty Show in Chicago, sixty teenage beauty school students drove eight hours on a bus to see me all dressed in black with yellow headbands that said “Baby Llamas”. They brought me a yellow headband that said “Mama Llama” (my nickname is ‘The Balay Lama’). It literally brought me to tears and made me realise that my mission and teachings are real and that the balayage revolution I’ve been leading is changing people’s lives every day.

TABATHA COFFEY

I love what I do. I am passionate about all aspects of the hairdressing industry, and I am always hungry to learn more and share that with others. I don’t rest on my laurels, there is always more to know. This industry is forever changing and it makes it exciting to be a part of.

WHAT’S THE ONE PIECE OF ADVICE YOU’D GIVE SALON PROFESSIONALS?

To not give up, always believe in yourself and your dreams even if nobody else does and to always keep moving towards them. There will be obstacles and failures along the way, but they are not reasons to stop pursuing what you want - they are lessons of growth.

I am excited for my sessions at Hair Expo as they are smaller and more intimate. I love being able to work one on one with people or in smaller groups because it allows me to really work on the issues that they want to see growth in and be able to help formulate a plan for that. I also love the interaction with everyone and being able to answer questions, share trends and best business practices we are seeing in the market and talk about how to effectively implement them into their own salons.

The number one person I’d like to have as a client is my mother. She passed away almost eight years ago and I think about her every day. She was not only a make-up artist but was also the CFO of our business and ‘back in the day’ she was my father’s model for all of his hair competitions. She’d be the greatest client I could possibly have because my mother was always my biggest cheerleader and greatest supporter.

What motivates me as an educator is the ‘Power of Learning’. When I see someone have a light bulb go off over their head, I know

WHAT DO YOU ATTRIBUTE TO YOUR INCREDIBLE SUCCESS?

YOU’LL BE BRINGING YOUR UNMATCHED BUSINESS SKILLS TO HAIR EXPO THIS JUNE. WHAT’S THE BIGGEST TAKEAWAY VISITORS CAN EXPECT TO GAIN FROM YOUR EDUCATION SESSIONS?

WHO IS THE NUMBER ONE PERSON YOU’D LOVE TO HAVE AS A CLIENT?

YOU HAVE AN INCREDIBLE STAGE PRESENCE AND EXUDE ENERGY AT ALL TIMES! WHAT MOTIVATES YOU?

I wanted to be a hairdresser and worked for a year for free before starting my apprenticeship sweeping floors folding towels and being a Saturday girl and working through school holidays. I fell in love with hairdressing when I would visit the salon with my mum for her weekly blowouts. As an introverted kid and one that was picked on a lot for being overweight and not fitting in, I liked to sit and watch people. I would see women come in one way and leave another. It wasn’t just the physical transformation, it was the way they held themselves and the twinkle they had in their eye after being in the stylist’s chair. I found it very empowering and believed as I still do today that hairdressers are rockstars and I wanted in. I still love that twinkle in my client’s eye, the sense of community and the ability to help transform how someone sees and feels about themselves.

See these superstars in action at Hair Expo Australia / 8-10 June 2019 / ICC Sydney / www.hairexpoaustralia.com

WHERE DID YOUR JOURNEY IN TO THE HAIRDRESSING INDUSTRY START, AND WHAT WERE YOUR EARLY YEARS LIKE?

I started my Hairdressing apprenticeship on the Gold Coast when I was 15 years old. I knew Hair Biz Year 13 Issue 3

2019 HAIR EXPO AWARDS FINALISTS ANNOUNCED with The Golden Ticket A lucky 115 hairdressers across 19 categories from around Australia and New Zealand were delivered a special surprise recently as Hair Expo Australia delivered the finalists of its prestigious Hair Expo Awards their ‘golden ticket’. All entrants were delivered a Charlie & The Chocolate Factory inspired package with the selected finalists also uncovering a ‘golden ticket’. Entries across 15 creative categories and four business categories were assessed by an illustrious panel of 11 international judges, 10 local judges, and five specialist business judges; together representing a global line- up of hairdressing talent, business experts and respected industry media. The judging panel was selected by Hair Expo Awards Head Judge and Awards Ambassador, Julie Piantadosi. HAIR EXPO AWARDS 2019 JUDGING PANEL International judges Trevor Sorbie MBE (UK), Tabatha Coffey (USA), Sally Brooks (UK), Jamie Brooks (UK), Peter Gray (USA), Nick Irwin (UK), Mark Leeson (UK), Andreas Stavrou (UK), Guy Tang (USA), Michael Levine (Canada), George Alderete (USA) and Laura Castelli (Italy; editor, Estetica magazine)

KOBI BOKSHISH

Local Judges Emiliano Vitale (NSW), Sandy Chong (NSW), Caterina Di Biase (VIC), Stelios Papas (QLD), Justin Pace (QLD), Jules Tognini (QLD), Danny Pato (NZ), Bronwyn Illingworth (NZ), Cameron Pine (NSW; editor, INSTYLE magazine and Brad Ngata (NSW)

DEE PARKER-ATTWOOD

Specialist business judges Anthony Richardson, Qantas Host, Customer Service Experience, Faye Murray, Business Coach, Charles Marcus, International trainer, speaker and author, Enza Ferraro, ANZ Executive, Business Banking and Ruth Browne, Head of Department, Box Hill Hair and Beauty Institute “Our judges were blown away with the amount of creativity and technical skill from our entrants this year. It’s more evident than ever that hairdressers from Australia and New Zealand are among the best in the world and the Hair Expo Awards provide the perfect platform for them to showcase their incredible skill”, said Julie Piantadosi about this year’s awards. The winners of the 2019 Hair Expo Awards will be announced at a lavish evening ceremony on Monday 10 June at Hair Expo Australia in Sydney. This night is the pinnacle event of Hair Expo’s three days of trend showcases, world-class education and hair show performances, leading to it being known as Australia’s ‘Festival of Hair’.

DMITRI PAPAS

MARY ALAMINE

For more information, please visit www.hairexpoaustralia.com

Hair Expo Australia: 8-10 June 2019 ICC SYDNEY, DARLING HARBOUR

www.hairexpoaustralia.com www.hairexpoawards.com

2019 HAIR EXPO AWARDS FINALISTS CREATIVE CATEGORY FINALISTS Apprentice Student of the Year • Bridie Meehan - Joey Scandizzo Salon • Tep Read – Papas & Pace • Georgia Freedman – Rokk Ebony • Harrison Sansom – Stevie English Hair • Ella Thompson - Dharma

PAULINE MCCABE

Colour Technician of the Year • Justin Pace - Papas & Pace • Chris Tsiknaris - Tsiknaris hair • Kristie Kesic - Stelios Papas Toowong • Marilyn Guarino – BIBA • Stevie Corthine – Stevie English Hair Creative Force of the Year • Zoe Wilde – Sir & Duchess Salon • Lyndall Vile – Head Over Heels • Steph Meyer – Steph Meyer & Co • Jacky Quon – De Stijl Hair • Elle Schoemaker – Stelios Papas Toowong • Nichola Lovell – Toni&Guy Brighton • Morgan Richards – Toni&Guy McMahons Point

SHANE HENNING

Master Cutter of the Year • Kylie Hayes – Moha Hairdressing • Jessica Sutherland – Rokk Ebony • Dmitri Papas – Papas & Pace • Jules Tognini – lil’ off the top • Lyndal Salmon – BIBA • Sabrina Fetterkind – BIBA Men’s Hairdresser/Barber of the Year • Christopher Byrne – Sloans of Lane Cove • Tom White – Rubi Hair • Harriett Tan – colour it & man it • Yuki Kano – Toni&Guy Australia • Hussein Naser – nasers haircuts • Fred LeMarche – Man Oh Man • Anthony Staltari – Barbery The Craft of a Barber • Tori Gill – Paragon Studio Salon Team of the Year • Jingles Hair Design • Ella&Jade • Stelios Papas Toowong • Axis Hairdressing • Barbery the Craft of a Barber • UVA Salon • Papas & Pace

• Moha Hairdressing • Toni&Guy McMahons Point • Stevie English Hair Session Stylist of the Year • Richard Kavanagh – DLM • Sarah Laidlaw – Sarah Laidlaw @ Union Management • Daren Borthwick – The Artist Group NSW/ACT Hairdresser of the Year • Zoe Wilde – Sir & Duchess Salon • Idy Duong – Sloans of Lane Cove • Nathan Cherrington – Salon Zephyr • Paula Hibbard – Paula Hibbard • Travis Bandiera – Royals Hair • Carolyn Gahan – Seamless1 QLD Hairdresser of the Year • Dimitri Tsiknaris – Tsiknaris Hair • Ryan King – Togninis • Rebecca Hubbard – Dextress Hair • Elle Schoemaker – Stelios Papas Toowong SA/TAS Hairdresser of the Year • Tracy Doak – De Stijl • Mathew Johnson – MJ by Mat Johnson • Sam James – Obre North Adelaide • Johnny Georgiou - Barbery the Craft of a Barber • Massimo Tirimacco – Zohair WA/NT Hairdresser of the Year • Hayley Keep – Earth Wind Fire Hair • Jude McEwen – Toni&Guy Perth Central • Jo Banks – HairArt • Michael O’Dowd – O’Dowd Christie • Timothy Pascoe – Head Studio VIC Hairdresser of the Year • Nikki Porter – Rubi Hair Malvern • Benjamin Martin – Salon XVI • Chung-Yang Su – Rokk Ebony • Christina Tatasciore – Flipped Hair • Lyndal Salmon – BIBA

• Mikaela Campbell – Opulence • Kylie Hayes – Moha Hairdressing • Mike Hamel – GM Hair

AUSTRALIAN HAIRDRESSER OF THE YEAR

• Pauline McCabe - Rock Paper Scissors Hair Studio • Kobi Bokshish - Intershape Hairstylists • Dee Parker Attwood Wieselmann Salon • Uros Mikic - Kinky Curly Straight • Mary Alamine – Royals Hair • Dmitri Papas - Papas & Pace • Shane Henning – Noddys on King

SALON DESIGN AND BUSINESS CATEGORY FINALISTS Best Salon Design • KODA Cutters • Brady Hair Salon • House of Terre a Mer • Fatty Arbuckles Hair Artistry & Lather Lounge • Minogue Hairdressing • Glow Beauty Space • Zowie Evans Hairdressing • Tsiknaris Hair • Kinky Curly Straight • GM hair Education Business of the Year • MIG Training • Barbery the Craft of a Barber • Box Hill Institute – Hairdressing • DCI Education • Sharon Blain Education Educator of the Year • Jules Tognini – lil’ off the top • Dario Cotroneo – DCI Education • Bernadette Beswick – Beswick Education Services • Lauren McCowan - Lauren McCowan • Katy Reeve - Toni&Guy Industry Business Performance of the Year • Mocha Publishing • Excellent Edges • MacLeod Education • Hair Aid • ECOHEADS • O&M

NZ HAIRDRESSER OF THE YEAR

Salon Business of the Year • Rubi Hair Richmond • Circles of Hair • Jamiee Smith Hair Kelly, - Zaibatsu Michelle, Beyoncé, •canSloans can you can you you Art handle this? handle this? handle this? • Tyler Reid Hair • Ann Marie Young – Jingles * you can handle this... • Royals Hair Hair Design I don’t think - Destiny’s Child, Bootylicious • Papas & Pace • Danny Pato – D&M Hair • Huntress Hair Religion Design * Excellent Edges do not have any association with Beyoncé, Destiny's Child or any other Bootylicious mega star. We're just here for the Becky's with the good hair...and are happy knowing you now have this song stuck in your head. Love you Bey!

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UROS MIKIC

Official Colour Partner

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Beat us at Rock, Paper, Scissors to receive 10% off your scissor purchase at Hair Expo, 8 - 10 June 2019.

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SERIOUS ABOUT SCISSORS ...and not much else

Official Media Partner

Ella Thompson

Georgia Freedman

Harrison Sansom

Tep Read

Lyndall Vile

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Zoe Wilde

Christopher Byrne

Fred LeMarche

Harriett Tan

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Papas & Pace

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Stevie English Hair

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UVA Salon

COLOUR TECHNICIAN

Bridie Meehan

Chris Tsiknaris

MASTER CUTTER

APPRENTICE STUDENT

2019 HAIR EXPO FINALISTS

Dmitri Papas

Daren Borthwick

QLD

SESSION STYLIST

Tori Gill

Zoe Wilde

Dimitri Tsiknaris

Elle Schoemaker

Rebecca Hubbard

Ryan King

VIC

Travis Bandiera

Jude McEwen

Michael Oâ&#x20AC;&#x2122;Dowd

Timothy Pascoe

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NEW ZEALAND

Jo Banks

Mikaela Campbell

Mike Hamel

Stevie Corthine

Jessica Sutherland

Jules Tognini

Kylie Hayes

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Elle Schoemaker

Sabrina Fetterkind

Jacky Quon

MEN’S HAIR/BARBER

Marilyn Guarino

CREATIVE FORCE

Kristie Kesic

Anthony Staltari

SALON TEAM

Justin Pace

Axis Hairdressing

Barbery

Ella&Jade

Jingles Hair Design

Moha Hairdressing

Carolyn Gahan

Idy Duong

Nathan Cherrington

Paula Hibbard

NSW/ACT

Yuki Kano

Sarah Laidlaw

WA/NT

SA/TAS

Richard Kavanagh

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Massimo Tirimacco

Mathew Johnson

Sam James

Tracy Doak

Hayley Keep

HAIR EXPO AWARDS TICKETS FROM $249

Christina Tatasciore

Lyndal Salmon

Nikki Porter

Winners to be announced at the Gala: Monday 10 June, 7pm - 11pm. ICC, Sydney Kelly, can you handle this?

Michelle, can you handle this?

Beyoncé, can you handle this?

I don’t think you can handle this...*

hairexpoaustralia.com - Destiny’s Child, Bootylicious

* Excellent Edges do not have any association with Beyoncé, Destiny's Child or any other Bootylicious mega star. We're just here for the Becky's with the good hair...and are happy knowing you now have this song stuck in your head. Love you Bey!

STAND H111

Official Colour Partner

Official Styling Tool Partner

Beat us at Rock, Paper, Scissors to receive 10% off your scissor purchase at Hair Expo, 8 - 10 June 2019.

Official Scissor Partner

SERIOUS ABOUT SCISSORS ...and not much else

Official Media Partner

AHFA Australian Hairdresser of the Year CRAIG SMITH - FRUITION AHFA Creative Colourist of the Year RACHEL VITULLO – JOEY SCANDIZZO SALON AHFA Men’s Hairdresser of the Year MADISON VOLOSHIN – A+H SALON AHFA Artistic Team of the Year TONI&GUY ARTISTIC TEAM

#AHFA19 WINNERS ANNOUNCED!

AHFA Avant Garde Hairdresser of the Year BILL TSIKNARIS - TSIKNARIS HAIR AHFA NSW/ACT Hairdresser of the Year KATY REEVE TONI&GUY PADDINGTON AHFA VIC Hairdresser of the Year JO SMITH TONI&GUY GEORGES AHFA QLD Hairdresser of the Year AMANDA O’CONNOR – A.J.O. SALON AHFA SA/TAS Hairdresser of the Year MEGAN PANOZZO – IN AWE SALON AHFA WA/NT Hairdresser of the Year JO BANKS - HAIR ART AHFA Apprentice Hairdresser of the Year JESSICA RICHES - CHUMBA CONCEPT SALON AHFA Newcomer of the Year NATALIA HUMPHRIES – JOEY SCANDIZZO SALON

The Australian Hair Fashion Award 2019 winners have been announced in conjunction with Major Partner, Dyson. Taking place in front of a sell-out audience of over 900 hairstylists, media and celebrities, the AHFA’s all gathered together to celebrate the best of the best in Australian hair, fashion and beauty.

AHFA Australian Hairshot of the Year UROS MIKIC – KINKY CURLY STRAIGHT AHFA Hair Fashion Video of the Year DMITRI PAPAS – PAPAS & PACE AHFA Session Stylist of the Year DIANE GORGIEVSKI – KODA CUTTERS AHFA Make-Up Artist of the Year SHELLA MARTIN – SALON XVI AHFA Fashion Stylist of the Year MELISSA NIXON AHFA HAIR TRANSFORMATION VIDEO OF THE YEAR NATALIE ANNE – NATALIE ANNE HAIR 2019 AUSTRALIAN FAME TEAM CHARLENE FERNANDEZ - ROKK EBONY CHRISTOPHER BYRNE – SLOANS OF LANE COVE LAURA SPINNEY - ACADEMIE SALON WILLIAM WEBB – ELLA & JADE AHFA Excellence in Education DARIO COTRONEO AHFA Digital Influencer of the Year BIXIE COLOUR AHFA Salon Business of the Year PAPAS & PACE AHFA Best New Professional Haircare Product WELLA INVIGO - RECHARGE BLONDE SHAMPOO & CONDITIONER AHFA Best New Professional Styling Product JOICO BLONDE LIFE - BRILLIANT GLOW OIL AHFA Most Innovative Hair Tool DYSON SUPERSONIC PRO DRYER

MEET THE 2019 FAME TEAM

Well done to four wonderful young hairdressers who were the latest lucky recruits to join the Australian FAME Team. A year of opportunities awaits the team, both in Australia, London, and the

US where they will experience a line-up of mentors, stage experience and opportunities to work on photographic shoots with some great names in the global hairdressing industry. The FAME Team Winners are: Christopher Byrne, Sloans of Lane Cove (Sydney) Laura Spinney, Academie Salon (Sydney) Charlene Fernandez, Rokk Ebony (Melbourne) William Webb, Ella & Jade (Brisbane) The final four are selected from portfolio entries, and completion of a LIVE skills demonstration in front of a group of Australia’s finest hairdressing industry experts, including Sharon Blain, Sarah Laidlaw, Uros Mikic, Kobi Bokshish and Katy Reeve.

Hosted by the wonderful Kate Peck, the evening also featured a special performance by Australian dance legends Sneaky Sound System which brought the house down! The 2019 photographic categories were judged in London by UK hairdressing royalty including Angelo Seminara, Akin Konizi, Zoe Irwin, current British Hairdresser of the Year Sally Brooks and global hairdressing legend Sam McKnight. 2018 Business judges included: Sandy Chong, Taryn Williams, Daniel Mostyn, Alfredo Lewis, Daniel Abraham, Wendy Daoud, Paul Nagy and Paul Reynolds.

The Dyson Professional Education Roadshow An exclusive industry event featuring six of Australiaâ&#x20AC;&#x2122;s leading stylists

Perth 27th May 2019 Melbourne 26th August 2019 Sydney 11th November 2019 For more information please visit discoverdyson.com.au/the-dyson-education-roadshow

The Professional edition

HITS THE ROAD

Dyson is about to hit the road with the Professional Education Roadshow, an exclusive Industry event featuring the Dyson Australia Styling Ambassadors, Renya Xydis, Damien Rinaldo, Frank Apostolopoulos, Joey Scandizzo, Jayne Wild and Peter Thomsen The Dyson Education Roadshow is an exclusive hair professional’s event presented by leading industry hairstylists. A look and learn, focussing on creating intricate editorial and consumer hair showcasing what is possible using the Dyson Hair Care products. This is the perfect event for any hairdresser who is looking for a night of inspiration and wants the opportunity to get up close with the masters in the Dyson Ambassador Team.

MEET THE AMBASSADORS RENYA XYDIS, VALONZ HAIRCUTTERS: Regularly featured in globally renowned publications Vanity Fair and Vogue, industry leader Renya has travelled the world as hair director on international runway shows including Zimmerman. She is the driving force of creativity for her two Sydney salons, pushing the boundaries of hair creativity. PETER THOMSEN, CHELSEA HAIRCUTTERS: Recognised internationally for his colour and signature styling looks, Peter brings his passion for texture inspired from runway shows to celebrities. Peter joined the Dyson team in 2018, supporting the successful global launch of the Dyson Airwrap™ styler. DAMIEN RINALDO, BORIS THE CUTTERY: Three-time winner of AHFA Australian ‘Hairdresser of the year’ and also reigning AHFA Australian ‘Hairdresser of the year’ for 2018. Damien opened award winning salon Boris the Cuttery in Adelaide where his authentic and honest hairstyles made him one of Australia’s 50

Hair Biz Year 13 Issue 3

leading hairdressers. He has educated across the globe for the last 15 years and his work has been seen in leading international magazines and fashion shows including hair directing L’Oréal Melbourne fashion festival.

JOEY SCANDIZZO, JOEY SCANDIZZO SALON: Joey’s unprecedented success has taken him around the world to the sets of prime-time TV programs and radio shows. Among his endless list of accolades, he has also been awarded Australian ‘Hairdresser of the Year’ on four separate occasions and is reigning 2018 Hair Expo ‘Hairdresser of the Year’. An industry leader, a magician in his craft and a mentor to upcoming names in the industry, Joey is a trusted hair fashion spokesperson.

FRANK APOSTOLOPOULOS, BIBA HAIR SALON & BYFRANK: One of Australia’s most influential hair creatives, Frank has been awarded the title of Australian ‘Hairdresser of the Year’ five times and continuously challenges the norm of Hair artistry. The Melbourne based hairdresser and creative director of Australia’s Biba salon group who recently opened BYFRANK salon is known for his inventive and arresting Perth | Monday 27 May | 6 – 8:30pm hair imagery, which has seen him Presented by Damien Rinaldo, Peter Thomsen, Jayne Wild, rise through the ranks to become Frank Apostolopoulos. one of Australia’s leading figures in hairdressing. Melbourne | Monday 26 August | 6 – 8:30pm

ROADSHOW DATES

JAYNE WILD, WILD LIFE HAIR: Creative Director of three Wild Life salons in Sydney (Milson’s Point, Surry hills and McMahons Point), Jayne is a force to be reckoned with in the hair industry. Jayne has been the recipient of the highly-coveted Hair Expo ‘Hairdresser of the Year’ award in 2004, 2008 and 2011 making her the first female to have won the title three times in the Hair Expo’s 26-year history.

Presented by: Damien Rinaldo, Joey Scandizzo, Jayne Wild, Frank Apostolopoulos, Renya Xydis

Sydney | Monday 11 November | 6 – 8:30pm Presented by: Damien Rinaldo, Joey Scandizzo, Peter Thomsen, Jayne Wild, Frank Apostolopoulos, Renya Xydis The Dyson SupersonicTM hair dryer Professional edition will be on sale with an event discount. There is a limit of 10 tickets per person, per transaction. Complimentary canapés, alcoholic and non-alcoholic beverages available. Tickets are $149pp and available through https://discoverdyson.com.au/the-dyson-educationroadshow

Re-engineered for professionals. Pulse-width modulation Air Multiplierâ&#x201E;˘ technology The volume of the air drawn in is amplified by three times, producing a high-pressure, high-velocity jet of air.

Enables precise control of heating element.

Annular element construction Annular double-stack heating element allows a compact barrel without compromising heat generation.

Re-engineered Professional concentrator Wider and thinner for precision styling, with cool grip edges.

LED indicators Clearly shows selected settings, and filter cleaning prompt.

Increased magnetic strength 2x stronger magnetic attachments, for secure 360Â° hold.1 1 Compared to consumer model.

Helps protect hair from extreme heat damage Intelligent heat control measures air temperature 20 times a second.

Airflow exit

Precise settings

Negative ions

3 speed settings and 4 heat settings, including cool shot.

Charged particles in the air reduce static in the hair.

Acoustically tuned

Aperture design reduces air rush noise. Constructed from liquid crystal polymer to ensure thermal stability.

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One inaudible frequency.

Dyson digital motor V9 spins at up to 110,000rpm.

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Light in the hand

A rubber isolation mount prevents the motor from vibrating against the inside of the handle, reducing the transfer of noise between the motor and the case.

The 27mm diameter motor is uniquely positioned in the handle, for balance.

Improved filter, built for salons Magnetic, removable and washable, with filter cleaning brush.

Longer cable 3.3 metres, for freer movement.

The Professional edition Only at Dyson.com/supersonic-professional-signup #dysonprohair

HAIRCUTS TO COFFEE! Having been working within the hair industry for 30 years and as a former Director and hairstylist behind the chair at award-winning é SALON, a few years ago Valerio Domenici found himself needing to step away from the chair due to unforseen circumstances. Valerio was in a predicament where having been in the industry since completing school, he was faced with the realisation of leaving an industry which he loved! Recognising the importance of, and role, that coffee essentially plays in a salon environment, Valerio was inspired to create V CAFFE SOLUTIONS, which has in turn become the driving force behind his new charity-based coffee brand, JACKSON&BROWN coffee.

Valerio Domenici

HOW DID IT COME ABOUT TO GO FROM HAIR SALON DIRECTOR TO COFFEE MAN?

It was a hard decision to make, as the hairdressing industry had been my family (and still is!) for so long. However I was kind of forced to hang up my scissors due to injury to my hands and this brought about early onset osteoarthritis (which is hereditary); I also suffered tendon damage to my cutting hand, and an RSI-type injury, so I was really left with no choice!

WHY A LOVE AFFAIR WITH COFFEE?

For me the development of V CAFFE SOLUTIONS was a way to remain connected to the hairdressing industry, which I love, and also an avenue to inspire and share my passion for helping people. “My Hands Have Left But My Feet Are Still In”! I have always loved coffee & what it brings to a salon and its clients, and from back in the International Roast Instant Coffee days of my apprenticeship, I was frequently praised for my coffee skills, now that I think about it! After a discussion with one of Emiliano’s salon clients who had just taken ownership of Italian coffee brand, illy’s NSW distribution, an idea was born to supply the hair industry with coffee solutions. V CAFFE SOLUTIONS Pty was born. Since it’s inception, V CAFFÉ SOLUTIONS has become an associate member of the AHC, and was responsible for providing a much-needed caffeine hit for attendees at Ssh! (created 52

Hair Biz Year 13 Issue 3

by Emiliano Vitale, Benni Tognini and Robert Lobetta), with a mobile bar, and also providing coffee solutions to salons and the corporate environment, which JACKSON&BROWN is now a part of.

WHAT IS UNIQUE ABOUT JACKSON & BROWN?

The idea to create a coffee brand that will donate profit to charity has been a growing idea of mine for many years. Through my above journey, I teamed up with my good mate Sergio Jacob, who was already working with a brand and together we created JACKSON&BROWN Coffee, thanks to our shared views and life experiences. The whole idea with JACKSON&BROWN is to donate profit to charity and to people in need, and to simply give back to society. Our social conscience has allowed us to commit to donating to charities. For every 1kg of JACKSON&BROWN coffee purchased, salons will be contributing to the needs of less fortunate children and families; JACKSON&BROWN will proudly donate $2 to charities from every 1kg of coffee purchased. As a hairdresser, we share in many clients’ and their family’s journeys over the years, both negative and positive and because of this I’ve always wanted to make a significant difference. As a father of two boys, I truly understand how

difficult these situations must be for children and their families and I’m empathetic and committed to making a difference.

WHAT’S UP NEXT FOR JACKSON&BROWN?

Sergio & I like to think with high calibre salons like é SALON, Salon Kiin and Black & White Hair & Beauty supporting J&B, and via our membership with the AHC, it will help our brand to help others, and this is the true essence of the JACKSON&BROWN ethos. To find out more or to place an order and have the heavenly aroma of JACKSON&BROWN Coffee wafting through your salon, please visit: www.jacksonandbrown.co

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WASTE FREE SYSTEMS

LENDS A HAND

One of the most incredible trends to sweep the hairdressing industry in recent years has had nothing to do with colour, cut or styling, but everything to do with changing the planet. It’s been our overwhelming commitment to becoming ‘greener’ and honouring our environmental responsibility. Salons all around Australia are now separating and storing their waste for collection to be recycled into a range of repurposed products. An avid supporter of this movement has had some well-deserved media spotlight recently as one of their long-held dreams became a realityand changed a family’s lives. Bernie Craven, Owner of Waste Free Systems has perfected a method for utilising 3D printing technology to repurpose plastic salon shampoo bottles into much needed free bionic hands for at-need children. With the world awash with waste plastic in our oceans and waterways, there’s no doubt we need to find a solution for the millions of tonnes dumped into landfill each year which take hundreds of years to break down. In partnership with Australia’s Deakin University who developed the technology and processes to reprocess waste plastic to filament for use in 3D printing, Bernie saw an opportunity to not just solve a problem but to also do something quite amazing for people in need. Not only functional, these bionic hands are seriously cool and colourful, and by working in specific regions, the team can make sure all the proper measurements and fittings that are important for a perfect fit, happen as required. By the end of their first six months, Bernie believes they will be able to provide a minimum of two dozen bionic hands- for free! Excited to learn more about this wonderful industry project, Hair Biz Editor, Kym Krey spoke with Waste Free System’s Bernie Craven recently.

BERNIE, TELL US A LITTLE ABOUT YOUR CAREER WITHIN THE INDUSTRY.

Little did I know when I took a mates advice at 17, (“Bernie, there are plenty of women and plenty of money in hairdressing! He was Italian”) that I would have had the career or end up doing what I’m doing at the moment. I started in Melbourne’s biggest suburban 54

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salon, ‘Sergio’s’ which had 22 staff and 28 chairs which were full 95% of the time. It was a great place to learn my craft and I still have friends from that salon today. I left to develop my own successful Melbourne salon and team. We made the move to the Sunshine Coast where I started again from scratch and built another successful business that became the ‘go to’ salon for the coast’s discerning clients. I am a competitive person by nature and wanted to make my mark on the industry so got right into photographic competition work, at the top level in Australia and around the world, fortunate to have success quite quickly. This led to product company artistic teams, photo shoots, education roles, Fashion Week teams, business coaching and generally hanging out with Australian and international hairdressers which I love. If I were to pick up a high point, it would be a toss-up between cutting topless women’s hair on a beach in Ibiza and being honoured with an AHIA Humanitarian award for my charity work. Ha-ha!!

WHAT LED YOU TO CREATE WASTE FREE SALON SYSTEMS?

BC. One of the little-known facts about me is that I’ve been an environmental and socially conscious hairdresser for about 30 years. It all started with my Dad taking me on the weekends around the hard rubbish collections in our neighbourhood, picking out the good things and taking them home and fixing them. 25 years ago, my staff used to wash the foils to reuse them rather than go into land fill- not a very effective use of their time, I know! With a colleague I developed new tap heads for the salon to use less water. We had buckets to scrape any leftover colour into so as not to go into the water supply (I have always been anal about mixing too much colour!) and have always minimised and separated recyclables. Having a lifetime in the salon industry, I knew very well the large amount of waste it produces. The majority ends up down the drain in the water supply or in landfill. A business proposal passed my desk a bit over 3 years ago and, as is my way, I did a lot of research. I realised it wasn’t a new idea and something similar was

running successfully overseas and while I didn’t align with some aspects of the proposal, it made me think about how I could support the industry in my own way. At the same time, it became very public knowledge what was happening with the council’s yellow top recycle bins and the fact that 50% of the contents was going to landfill. I decided then that it was such a big problem that I needed to do something to help the industry become waste free, so developed my own IP in consultation with the industry over about a year.

WHAT IMPACT HAS YOUR BUSINESS HAD ON THE HAIRDRESSING INDUSTRY SO FAR?

By coming into the hairdressing market when we did, I believe we opened up the conversation around the amount of waste passing through salons and the environmental responsibilities that come with running a salon. At the same time, monopolies are not good for any industry and we gave the hairdressing market a choice. You only have to look at salon software, when one or two major brands previously dominated, and now look at the options available. The average small salon would generate about 500-600 kilograms of waste a year, medium up to 1200 kilograms (1.2 Tonnes) and large up to 2500 kilograms (2.5 Tonnes) or more. 50% of this would have gone to landfill. We have reduced this to 5% over all the salons we service. Interestingly, organic waste by weight is the heaviest component. To put it into perspective, 1 ½ wheelie bins of waste total, going to landfill for every 20 salons we service. Collaboration has always been a big part of this process. Our hair salon partners are vitally important to the success of our efforts to create zero impact on our environment. This is the main area of impact I care about; our growing community of salon owners, their staff and clients. Educating them, supporting their efforts to make a difference, and spreading

YOU’VE PARTNERED WITH A UNIVERSITY ROBOTICS STUDENT IN ORDER TO FOLLOW AN APPROVED PROSTHETIC DESIGN. HOW HAS THIS ASSISTED THE PROJECT?

This just happened by chance through a friend whose son is best mates with my research Robotics and Design partner. He heard about what I was doing and wanted to be part of it. Collaboration is the only way to make quick breakthroughs and I didn’t want to have to go through the same learning process timeframe I did with 3D printers. I have the ideas and he has the robotics and design skills. We are working on the basic open source models at the moment and just fine-tuning them but have much bigger plans afoot.

YOU HAVE DEVELOPED A WAY TO RECYCLE MATERIALS YOU’VE COLLECTED FROM SALONS TO PRODUCE PROSTHETIC LIMBS FOR CHILDREN WHO MIGHT NOT BE ABLE TO OTHERWISE AFFORD THEM. THAT’S INCREDIBLE. TELL US HOW THIS IDEA CAME ABOUT.

While processing these waste resources, something became genuinely apparent: ‘plastic waste’ was a major part of what was coming through the businesses, and this is true both in Australia and Worldwide. Two years ago, I set to work on finding a solution and found that the global waste recycling industry was very fragmented and struggling with what to do, particularly when China stopped taking the world’s plastic waste. In my research, I came across a broad community of professionals and amateurs who were 3D printing and then turning their failures into filament for reuse, and discovered a Not for Profit group called, “Enable”, who had volunteers around the world, 3D printing prosthetics. It made sense to me, to solve one problem while helping another.

HOW DID YOU INITIALLY BECOME INVOLVED IN 3D PRINTING?

I had never 3D printed before or even thought about it, so it has been a very steep learning curve over the last 18 months. I had no choice but to immerse myself in the 3D print community, who I will say are amazing with help and never make you look bad, even if you ask a stupid question. I have now built all my own equipment from kits as this was the recommended course of action and can fix or add bits and pieces as I need them. How good is it when you realise you need something for your 3D printer, and you can just make it! It stands to reason I am a bit of a science, maths nerd.

CAN YOU SEE RECYCLED MATERIALS BEING ABLE TO BE USED FOR OTHER WORTHY PROJECTS, BERNIE?

BC. I can’t categorically say yes, it’s a big world out there, but I would be close to it. Definitely where we want to take it with reprocessed plastic I would say yes.

There are some pretty cool things happening in the circular economy we are creating for ourselves, salons and clients. Our glass is now being crushed into sand and going into road base and construction, worm juice from our worm farms is starting to get distributed to the salons for clients who are avid gardeners, old printers we collect are going to a company and parts are being used to make 3D printers and lights for O/S in needs communities. And we have only just started with plastic and have some big plans which all revolve around improving people’s lives.

TALK US THROUGH THE PROCESS OF CREATING A PROSTHETIC HAND.

WHAT CAN YOU SEE BEING POSSIBLE FOR RECYCLING/3D PRINTING IN THE FUTURE?

ARE YOU THE FIRST TO HAVE TAKEN ACTION ON THIS IDEA?

that message out into client land so that they will start to look for salons who are doing the Waste Free thing.

being noticed by decision makers in this area. Finding a solution for a worldwide plastic waste problem is at the heart of what we are doing. This is going to have an uplifting impact on millions of people over time, we hope. And, using a problem to solve another one, well that hits the sweet spot. When I listen to the stories of the recipients and can provide them with a prosthetic, that puts a smile on my face and theirs.

This is very cool, well at least I think so! The hand or arm used is dependent on the recipient, the type of condition they have, their age and needs. Once we meet the recipient and get a feel for what will be the best option, we choose the prosthetic to be used and the design gets downloaded into a slicer program to set it up for the 3D printer. Colours are chosen and the program loaded into the 3D printer which then prints it out. This process can take up to 10 hours or more, as the prosthetic is printed in pieces and then has to be assembled which is quite time consuming.

WHAT HAS BEEN THE MOST CHALLENGING PART OF THIS PROCESS?

The time taken to learn the 3D printing process and the frustration of keeping them running smoothly would be a big one and the other major aspect is dealing with plastic. Identifying all the plastics that come through the door is an issue, as some product companies’ bottles are not stamped. Reprocessing waste plastic is technically challenging, but I am fortunate to have expert advice onboard in a collaboration with a very experienced university team in Melbourne and I have a University student from USC working with me on his project which is identifying waste plastics and testing suitability for reprocessing.

AND WHAT HAS BEEN THE MOST REWARDING PART TO DATE?

The satisfaction in following an idea to fruition. I have been told countless times that reprocessing plastic in this way is too difficultwe are proving that wrong. We are now working with experts from multiple disciplines and are

I want to see the waste going through salons and the packaging being sent to salons reducing over time. If we all get serious about it, our environmental impact will reduce, and we will all end up with more money in our pockets. With 3D printing, the possibilities are endless. You can incorporate wood into filament, 3D print with food, there are houses being made, and as we move forward and get more knowledge and build our circular community, who knows.

AND WHAT’S AHEAD FOR WASTE FREE SYSTEMS?

By now, you will have realised we are unique in our own right. A Repurpose company since day one, I would like salons and hair companies who read this and want to be part of what we are doing to give us a go. We already have a loyal and amazing Waste Free salon community growing weekly, and the more support we get, the more impact we can make in all areas. Lately, we have had companies come to us discussing how their packaging can be more eco-friendly. This is an area we can and do consult on, not only improving their enviro foot-print, but saving money for them as well. You will also see our new program launch, S.H.E-Waste repurpose as we are now working with our first prosthetics recipients. www.wastefreesystems.com.au

zing AmaMOVEMENT By Kym Krey

Preparing to celebrate 14 successful years supplying the global hair industry with outstanding hair extensions and wigs, Amazing Hair is an iconic Australian success story. With their focus on advanced product design and market-leading technology, the brand is at the forefront of hair trends and new product advances, producing consistently superior results, both in salon and at home. As testament to their exceptional product offering, Amazing Hair is aligned with some of the biggest professional haircare companies in the market, including DNA Organic, Wella Professionals and Muk Haircare and have attended some of the industry’s biggest hair events including BeautyWorld for 3 years, Hair Expo for 10 years, and the Brisbane Beauty Expo. The extensive range of Amazing temporary and permanent hair extensions is created using only the highest quality 100% REMY human hair that is always silky smooth and tangle free and includes not only traditional extensions but also hair pieces, wefts and wigs. 19 fabulous shades offer the stylist and client an extensive choice, including pop colours, pastels and even balayage. A high-quality heat resistant synthetic range also offers affordability and an extra fun factor and both ranges are perfect for adding length, colour, volume and movement for all hair types. For Amazing Hair Directors, Ariana Mantzaris and Peter Georgoulos, it’s been an exciting, but very busy journey, as they masterminded the brand’s expansion into 12 countries around the globe, including the USA, Germany, Europe and the Middle East. “We have had interest from American distributors for several years now, but as

with anything in business, timing is key, and our focus had been our expansion into the Middle East and the growth of our European distribution channels” said Ariana. The brand made their entrance into the US market following their attendance at Cosmoprof. Complementing the Amazing Hair offering is a comprehensive range of custom-designed wet line products, enriched with the healing oils of certified organic Australian Indigenous extracts. The all-natural products remove synthetic build up and environmental residue while infusing the hair with plant-based nutrition like Kakadu Plum (the world’s richest natural source of Vitamin C), Watermelon Extract, Black Current Extract, Banksia Extract, Agapanthus Extract and Tamarind Extract. As a proudly Australian-based company, Amazing Hair have chosen to work with certified organic Australian Indigenous extracts, with the view of using business as a vehicle to assist local indigenous communities to become sustainable. For thousands of years, the indigenous people of Northern Australia have used the Kakadu Plum as a medicinal, nutritious and tasty food source. Today, the vitamin-rich properties of the Kakadu Wild Plum make this a desirable ingredient in superior health and beauty products. On the local front, Ariana and Amazing Hair continue to be generous supporters of our own HOT SHOTS program, creating career-changing opportunities for rising industry talent and also Hair Biz Forum, the hair industry’s favourite educational event.

AMAZING AMBASSADORS Made by hairdressers for hairdressers, Amazing Hair is the brand of choice for Australia’s top celebrities, hair stylists and leading fashion brands. Amazing Hair is regularly seen on fashion runways and proudly graces numerous magazine front covers. KEVIN MURPHY, INTERNATIONAL STYLIST/ KEVIN MURPHY PROFESSIONAL

“Amazing Hair is always my first choice when it comes to hair extensions and wigs. Their quality is second to none and always delivers the finish I need.”

To learn a little more about the Amazing Hair story, Hair Biz Editor Kym Krey spoke to Ariana Mantzaris recently.

ARIANA, TELL US A LITTLE ABOUT YOUR CAREER PRIOR TO FOUNDING THE AMAZING HAIR BRAND.

Prior to founding Amazing Hair, I established several salons in Europe and also worked as a colour technician for several high-profile companies.

COULD YOU HAVE IMAGINED WHEN YOU FIRST LAUNCHED THAT YOU WOULD NOW BE SUCCESSFULLY OPERATING IN 12 COUNTRIES AROUND THE GLOBE?

I would have never imagined that our brand would be operating in more than 12 countries, however, it’s no coincidence that we are so successful internationally.

GROWING A BUSINESS INTO INTERNATIONAL MARKETS TAKES SERIOUS BUSINESS NOUS. CONGRATULATIONS. ARE THERE ANY SPECIFIC PHILOSOPHIES OR PRACTICES THAT HAVE FUELLED THIS GROWTH?

Innovation, superlative quality & outstanding service! The right mix of all three is fundamental to business growth and longevity.

WHAT DO YOU DO TO MANAGE BOTH YOUR TIME & ENERGY LEVELS TO ACHIEVE MAXIMUM PRODUCTIVITY?

By investing and empowering the right people. Dedicated and committed staff is imperative to the success of any business and knowing that I can trust my staff allows me to focus on innovation, new product development and business growth.

RENYA XYDIS, CELEBRITY STYLIST & OWNER OF VALONZ

Ariana Mantzaris

THERE CAN BE QUITE A DIFFERENCE IN QUALITY BETWEEN HAIR EXTENSION BRANDS & PRODUCTS. WHAT DO YOU DO TO ENSURE THAT YOUR QUALITY REMAINS CONSISTENTLY SUPERIOR?

If I told you that I would be giving away my trade secrets!

HAIR EXTENSIONS HAVE BEEN ONE OF THE BIGGEST AREAS OF GROWTH FOR SALONS IN RECENT YEARS. WHY DO YOU THINK THIS SERVICE HAS TAKEN THE WORLD BY STORM?

As extensions technology has advanced, the insalon service time has dramatically decreased, making it a highly profitable repeat service for a salon. With the right training, even an apprentice can apply our extensions, making it unlike any other salon service.

“I have used a lot of hairpieces in my life but Amazing Hair is the fastest, easiest and safest way to put them in especially for red carpet events. Amazing Hair is quite simply the best hair I have worked with, can’t live without it.” LORNA EVANS, LORNA EVANS EDUCATION

“I love Amazing Hair’s tape extensions which have good lasting quality and the solvent for removing them is brilliant.” MARIE UVA, 2018 SALON OF THE YEAR, UVA SALON

WHAT WOULD YOU SAY TO SALON OWNERS TOSSING UP WHETHER OR NOT TO INTRODUCE THIS SERVICE TO CLIENTS?

If you are serious about making a profit in your salon you should be offering extensions. www.amazinghair.com.au

“Amazing Hair’s high quality product range allow me to create versatile custom made hairpieces for my clients that are beautifully natural. From the Brownlows to The Logie Awards, all of my clients are styled with Amazing Hair.”

Hair Biz Year 13 Issue 3

HEALTHY HAIR MEANS HEALTHY BUSINESS As one of the most trusted names in professional luxury hair and skincare organics, DNA Organics is happily carrying the flag, leading the way and passionately driving the revolution they started. If there is a genuinely healthier alternative that offers professional and reliable results, DNA will discover and embrace it to create exceptional products for all, from the earth, organically. In this issue we thought we would go to the coal face so to speak and talk to five experts, who have joined the revolution to tell us what they love about DNA!

LEXI BANNISTER HAIR, ACT

BIG THANKS TO:-

Marilyn Melkey, owner of Monro’s Hair and Beauty, Beverly Hills, NSW Michael Kat, owner of MK Cutters Hair Artistry, SA Hayley Chandler, Senior Hair Technician, Australian Institute Of Trichology, WA Lexi Bannister , owner of Lexi Bannister Hair, ACT Jenova Chetty, owner of Shear Art, QLD

WHY DO YOU CHOOSE TO PARTNER WITH DNA ORGANICS? MARILYN MELKEY: DNA Organics colours are the best on the market! I have been hairdressing for 33 years and there hasn’t been a time I have come across a better range of products. They deliver what they promise, and the products speaks for themselves! True to colour and no fade leaving hair in better condition than when you begin. MICHAEL KAT: I chose to partner with DNA because the number one priority in my life is my health, strength and fitness. I needed to be true to my health and the health of everyone else around me, so I came across DNA Organics and they were able to offer the best product for me and my clients. They “ticked all the boxes” for me including Australian certified organic ingredients, Australian Made, no SLS,

no mineral oils, packaging is recycled and not tested on Animals. We have every DNA Organics product in our salon and every product delivers the result it has been made for. HAYLEY CHANDLER: DNA organics is a specialized health focused range that suits the clientele needs at the Australian Institute Of Trichology. LEXI BANNISTER: I want a colour that not only delivers in the result while maintain the condition, but I want something that’s going to look after our health as well. Too much research has been put out on the chemicals we use in colour; I don’t want to be around them anymore. JENOVA CHETTY: DNA Organics is an amazing hair range that is organic and the ingredients are purchased and certified in Australia

DO YOU HAVE A FAVOURITE PRODUCT IN THE RANGE AND IF SO WHY? MM: I have a few favourite products which would have to be the Primrose Reco Treatment, the Vivid hair colour range and the Ad Colour Masq’s. MK: My favourite product in the DNA Organics range is the Ammonia Free Bleach. The most damage to hair is either from chemical, mechanical or heat damage. I can’t control what a client does at home but, if I can reduce or remove any kind of chemical damage to the service that we are in control of then I will. So, reducing the ammonia is a great way to maintain the strength and condition when lightening the hair.

AUSTRALIAN INSTITUTE OF TRICHOLOGY, WA Hayley Chandler

HC: The AIT team actually love all of the products as each one is unique and enables us to achieve consistent specific results both in clinic and for our guests at home. LB: I have a combo I love UV Guard Moist Crème

Lexi Bannister

“OFFERING ORGANIC I DON’T FIND I HAVE TO REALLY SELL THE PRODUCT, BEING AUSTRALIAN CERTIFIED AND THE RESULT OF THE HAIRS CONDITION WHEN I FINISH A CLIENT SELLS ITSELF!” LEXI BANNISTER and Volumaximum Amplify Milk. Teaming these two up give me the moisture as well as the hold and volume I need when I’m styling hair JC: That is a very hard question as all the products are amazing but will have to say the EPR Anti-Frizz Hydrocreme is my favourite as it smoothen away the frizz but can be used in different hair styles.

MK CUTTERS HAIR ARTISTRY, SA

Michael Kat and Team

HOW IMPORTANT IS IT FOR YOU TO OFFER YOUR CLIENTS AN ORGANIC RANGE? MM: It is the most important thing for me to offer my clients the organic range! MK: To offer my clients and friends a range with Australian Certified Organic ingredients is very important to me. More clients are coming to MK Cutters Hair Artistry because they are becoming more aware of what they are putting in and on their bodies. We now live in a fast changing, innovative and progressive world, full of new technology and chemicals. We all need to make an effort to reduce the amount of chemicals and waste- and get back to a simple, quality organic lifestyle. HC: It is a vital requirement for treating our trichology guests needs, which vary from hair thinning, hair shaft defects, allergies and scalp skin complaints. LB: I love that I can offer an organic range! So many people now are asking for it as well. I think people research more and more now these days what they put in their bodies so why not add what your putting ON your body. Marilyn Melkey

“I HAVE BUILT MY ENTIRE BUSINESS MODEL AROUND OFFERING A HIGH-QUALITY SALON EXPERIENCE WITH A HIGH QUALITY ORGANIC, ENVIRONMENTAL AND SUSTAINABLE CULTURE.” MICHAEL KAT JC: It’s very important as clients are more aware what’s in products and what they are using so to be able to offer something that’s organic and Australian made is very important.

HOW DOES THE RANGE HELP IN YOUR BUSINESS SUCCESS? MM: Clients come in just because we use DNA Organics hair colours which works the best as the colour does not fade! MK: I have built my entire business model around offering a high-quality salon experience with a high quality organic, environmental and sustainable culture. To offer my clients the DNA range gives me a competitive and caring edge over and above the other chemical, commercial, international brands. HC: We feel the authentic quality of the DNA Organics brand including being Australian owned is something that mirrors the AIT brand philosophy. Our guests can trust it will deliver results. LB: Offering organic I don’t find I have to really sell the product, being Australian certified and the result of the hairs condition when I finish a client sells itself! JC: We have been able to offer products that appeal to being organic, Australian made and Animal Cruelty Free

MONRO’S HAIR AND BEAUTY, NSW

CAN YOU GIVE US ANY INFORMATION ON HOW THIS RANGE HAS HELPED A SPECIFIC CLIENT OR WHAT ONE CLIENT LOVES ABOUT THE RANGE? MM: One client with extreme scalp problems which never had such a relief until after using Peppermint Shampoo & Conditioner by DNA Organics claiming to be better than any cream or medicine she ever used. Generally, a lot of clients love that there is no irritation with using the

organic products. MK: A great case study for us has been a client we have- come to us with very damaged and broken hair. Her friend had been bleaching her hair, in her home business. This client had very dry, brittle and highly damaged hair leaving her with some broken hair, only 2 cm long. So the DNA journey begins! We have nurtured her hair and colour with DNA colour, treatments and home hair-care products. We have moved her away from a bleaching service to a high lift tint with regular treatments and trimming. After 6 months her hair is now is growing well and it now has softness and shine! HC: DNA colour systems have helped many AIT allergy prone guests with new options for colour services. LB: It’s more than one client I feel it’s helped because I always get feedback, they don’t get the itching or stingy on the scalp anymore and they never get affected by the smells. If I can make someone’s experience more relaxing for them by being comfortable the whole time that’s a win for me. JC: The clients love how it lasts in the hair, the incredible shine it gives the hair and that there is no strong chemical smell and no reaction to the products. www.dnaorganics.com.au

SHEAR ART, QLD

Jenova Chetty

The FATBOY FAMILY

Ryan Kennedy is a Hairdresser and Stylist specialising in elevating the men’s hair experience by infusing classic cutting techniques with a modern wink. Having traversed the Australian hair scene for the better part of a decade and working with and representing internationally renowned haircare brands, he’s definitely got his finger on the pulse when it comes to the wants and needs of the average punter. Ryan Kennedy

Ryan has been in high demand for his knowledge, skills and expertise; training stylists at the top of their game across Australia and New York and more recently he was hired as Creative Director for Fatboy Hair Australia where he has also been the head educator for the last 5 years. Grammy nominated musician and award-winning hairstylist, not to mention brother of Ryan, Tyson Kennedy, didn’t care that he wasn’t a chemist or manufacturer, he couldn’t find the hair putty he needed for his salon clients so he made it! “Today Fatboy doesn’t care how the rest of the industry does it, we care about what the industry hasn’t done yet. We are focused on creating the best styling products for the job, how you use it is up to you”, says Fatboy founder Tyson. We were lucky enough to catch up with Ryan Kennedy recently whose depth of knowledge and top-end industry experience is vast. Having also recently taken the plunge, successfully operating a salon, on one of the most competitive streets in Melbourne’s fashion precinct, he spoke to us about his career and the Fatboy family!

WHEN DID YOU FIRST COME ACROSS FATBOY AND WHAT WAS YOUR FIRST IMPRESSION?

I am the younger, yet still dashing - brother of Fatboy founder Tyson Kennedy. Growing up in his skinny shadow, I remember him arriving home from 60

Hair Biz Year 13 Issue 3

yet another wild punk tour with his band Steriogram, with what would become the swiss army knife for hair we now know as Perfect Putty. Until that moment, I hadn’t realised there could be an alternative to the terrible smelling, saggy, oily crap me and my mates were using – excessively – at the time. A true revelation let me tell ya. Using it for the first time I was shocked. It was everything I never knew a product could be. Had my older brother finally clocked it I wondered? Through further experimentation on my own and many friend’s hair, I begrudgingly had to admit Tyson was onto something. Perfect Putty actually worked, with a strength and form that was easily washed out in the shower. Basically, it made me feel expensive and cool AF while without compromising my well-earned grime

WHAT BROUGHT YOU TO TAKING ON THE ROLE OF CREATIVE DIRECTOR FOR FATBOY HAIR AUSTRALIA?

There’s something about keeping it all in the family. The visual aesthetic has always coupled so well with the extended family vibe of the Fatboy brand in the US, so we knew we needed to transpose those same elements to the Australian market and, given my experience working with the team in the US, no one understood that process better than me. A massive part of what makes Fatboy’s branding tick is our support for musicians and the music industry at large which is also a world I have straddled for many a year. Perfect fit really ;)

Tyson Kennedy

“IT MADE ME FEEL EXPENSIVE AND COOL AF WHILE WITHOUT COMPROMISING MY WELLEARNED GRIME” RYAN KENNEDY

WHAT DOES YOU ROLE INVOLVE?

A lot of it is just playing with product, really trying to find unique and new ways to use our product arsenal. Whether it’s through application, cock-tailing, hair type, moisture content; I’m breaking the rules of what we are told is the correct way to use something and then challenging the reasons why. I also keep a close eye on trends, then experimenting and elevating them. We can see in Australia how different the trends can be from city to city imagine how different they are from country to country.

WHY SHOULD SALONS PARTNER WITH FATBOY IN TERMS OF AN IN SALON AND RETAIL RANGE?

High Performance products that actually do what they say they do. Our current campaign is made by #artistsforartists and it sums us up perfectly. Tyson still works in the salon 4 days a week so each new product is born out of a specific necessity he sees in the industry. Whether it be a client’s aesthetic or a combination, cross-over product that solves a unique hair challenge. • High End Minimal With No Minimums - Our big thing here is no minimum orders, so salons aren’t forced to meet huge minimums every time you need to re-order. Order 2 units if you like, that’s ok with us. • Exclusivity Kills Creativity - So often you see salons and stylists strong armed by corporations. When you go see your favourite guitarist, do they have the same brand of amp, guitar or pedals? No. They select a range of tools that best facilitates their art and talent. Why should it be any different for us? Don’t be forced to stock and entire line if you don’t like all the products and don’t sign away your creative licence. • Do Way More With Way Less – There’s absolutely no need to have 300 products on your shelve that all do the same thing. Not only can it be confusing for staff but confusing for customers too. Choose 7 key products that actually do what they say they do.

WHAT SETS FATBOY AS A STYLING RANGE APART FOR OTHER BRANDS?

We are a range of product hybrids; products you never knew you needed but once you use them it’s quite clear that going without us, is not an option. So often in the salon you see stylists making product cocktails, and so often companies create their product lines determined on finish or hair style, whereas we make our products based on hair types.

WHAT BACK UP DO YOU OFFER SALONS IN TERMS OF EDUCATION, MARKETING, CREATIVE OUTLETS ETC?

We are constantly uploading new tutorial videos from the staff at Cutler NYC using all our products on different types of hair, for different occasions. This is something that has had a really positive response already and something we are ramping up even more as we speak. It’s just not logistically possible to visit every salon interested in education so these series of educational videos have really helped in that area. At present we also have a range of Point of Sale marketing material we offer interested salons to help sell through. Additionally, we work to nurture and promote our stylists via our databases and social media endeavours.

WHAT’S THE PLAN FOR THE NEXT 12 MONTHS FOR FATBOY AUSTRALIA?

The most exciting thing will be the introduction of our “Sessions” Collection to the Australian Market. It includes a powderless dry shampoo, a strong and flexible hair spray and a texture spray. The response in the US for this new range has been overwhelming so we a incredibly excited to unleash this over here. For more information contact: www.fatboyhair.com.au

“A MASSIVE PART OF WHAT MAKES FATBOY’S BRANDING TICK IS OUR SUPPORT FOR MUSICIANS AND THE MUSIC INDUSTRY” RYAN KENNEDY

MIDNIGHT MUSE MADELINE BORSHA

ELODIE

De Lorenzo’s New Season Colour Collection, Midnight Muse, is sultry and mysterious. Styled by De Lorenzo brand ambassador Brad Ngata, the Autumn Winter Twenty Nineteen looks embrace bold and sophisticated hues; created with the colour diversity of the Nova 360° colour range. Madeline is the perfect combination of traditional beauty and modern femininity. Embracing her long locks; styled in big waves, she enhances her look with striking pastel pinks and deep purple tones created with the Novasemi Hypnotic Pink, Ultra Violet and Crystal Clear. This bold multi-tonal look magnifies her pixielike features, whilst the softness of her cut allows the shades to delicately entwine. Madeline applies Essential Treatments Oil Balance to her hair before shampooing and conditioning. She then applies the Instant Restructurant and Elements Motion throughout the hair, before blow drying and styling. To create further volume, Madeline uses a combination of Elements Quicksand and Elements Sandstorm, finishing off with Elements Vapour Mist for shine and hold.

BEATRICE

Beatrice wears this sleek and sophisticated style with confidence. The striking, burgundy shades, paired with the smooth straight styling, creates an alluring aura, showcasing the beautifully blended tones. Her prominent, fiery shades were created with a bespoke formula of the Novasemi Explosive Red and Atomic Orange shades for a dark and sultry warmth. Beatrice applies Instant Restructurant to her hair, before blowdrying and smoothing straight. Firstly, separating the front section with a brush, creating a strong middle part, she applies Elements Titanium to smooth and slick, to elegantly frame the face. Beatrice then completes her look with Elements Afterglow, 62

Hair Biz Year 13 Issue 3

to provide extra shine and showcase the striking red shades. Elodie is the definitive blonde bombshell, wearing this 60’s glamour inspired look that complements her feminine style. Creamy blonde tones created with the De Lorenzo professional colour ranges, softly fade out from Elodie’s natural shade, with icy hues throughout the ends. Prior to blow-drying, Elodie applies the Instant Restructurant and combs through to distribute the product throughout the lengths. She then lightly spritzes the DMAN Thickening Gel Spray to the roots, crown and top section of the hair for added volume and fullness. Once dry, Elodie adds further texture and hold to the roots with the Elements Quicksand and Essential Treatments Absorb. Borsha showcases her rebellious side and individuality through her dark, blunt textured bob. Her artistic nature shines through, with vibrant blue glimmers throughout the mid-lengths and ends, created with Novasemi Mystic Blue. Borsha’s deep raven roots create a strong base, as Borsha embodies the essence of the Midnight Muse collection. Borsha’s hair is the ultimate definition of texture and volume. She creates this look by firstly applying Elements Motion evenly throughout the hair before blow-drying. Once dry, Borsha then disperses Elements Quicksand throughout the roots of the hair to thicken and volumise, whilst the use of Elements Granite helps to keep the look in place. Borsha finishes off her texturised chop with pinching Elements Titanium throughout the ends with her fingertips to emphasise the colour definition. @delorenzohaircare | www.delorenzo.com.au

COMBINING THE B E S T O F N AT U R E A N D S C I E N C E TO DELIVER PREMIUM AND PROFESSIONAL, VEGAN CERTIFIED H A I R C O LO U R

Novacolor is the only professional colour range on the market today manufactured on site in Australia specifically for our climate. It provides a full spectrum of low ammonia based, permanent hair colour shades designed for truer, richer, longer-lasting colour, complete grey coverage and unmatched shine.

1800 800 374

LIQUID COLOR REINVENTED

INTRODUCING REDKEN COLOR GELS LACQUERS - Permanent liquid haircolor with a formulation that gives you high saturation and shine with 100% match to REDKEN iconic Shades EQ! Especially formulated for clients that want creative color without the fear of damage, Color Gels Lacquers is leading with the latest trends and innovations. Organized into four new color segment families, across 57 Shades including Clear, the formulation has up to 100-percent color coverage with a forgiving gel texture that allows precise application and easy technique work.

“THE PERFECT PAIR: CREATIVE COLOR WITHOUT FEAR OF DAMAGE”

The low-ammonia formula provides the high-saturation of a cream with the shine of liquid permanent haircolor, and is able to be used with either a brush and bowl or bottle for versatile application. • Expect unbeatable gloss & shine. • 100% match to the iconic Shades EQ with ease of application. • Fashion shades designed for creative techniques. • Blended shine result for a full fashion finish. • Long-lasting dye technology. • Gel-like consistency for greater control and spread ability. • Advanced technology with exceptional results.

• Up to 100% gray coverage. • Creative color without the fear of damage. Color Gels Lacquers features new exclusive dye technologies in three of its Fashion color families: Red/Red, Red/ Violet, and Red/Orange. These dyes provide vibrancy and long lasting results: Carmin’R™, Rubllane® and R5.* If you love Shades EQ, Color Gels Lacquers is the permanent color for you. Campaign muses include: Victoria’s Secret Angel, Leomie Anderson @leomieanderson Teddy Quinlivan @teddy_quinlivan and Leigh Lezark @leighlezark For more information visit Redken.com.au Follow us on Instagram @Redken *Carmin’R™ and R5 should only be used alone, or with other Carmin’R™ and R5 products. Color Gels Lacquers products containing R5 or Carmin’R can be mixed together. Mixing with other products may cause unpredictable results.

Leomie Anderson For REDKEN 5th Avenue

NEW COLOR GELS LACQUERS SHADES EQ WITH A PERMANENT HEART LOW AMMONIA. FADE RESISITENCE RESULTS. LIQUID SHINE Permanent liquid color reinvented. Get rich, saturated results with high impact shine. Now with Color Gels Lacquers and Shades EQ you have the perfect liquid color pair for up to 100% coverage and an easy refresh on Zones 2-3. Why take chances with your permanent color? REDKEN knows itâ&#x20AC;&#x2122;s not worth the risk. #ColorGelsLacquers

NO HARM COLOUR Screen Professional Hair Care have invested years of research to produce the revolutionary colour ranges, Purease and Dorado. Free from ammonia and PPD, create runway results to satisfy the most sensitive of scalps. Clients come in salon with high expectations. For a fabulous new look, confidence, and a flow of “you look great” compliments that a dedicated hairdresser always gives. Clients today, are sponges for information and are increasingly concerned about what ingredients are in hair products, and how it could affect them. It is known fact, there are clients today experiencing greater sensitivity to colour products than ever before. Clients are much more conscious and informed about the nasties in hair colours today and seeking out alternatives. Screen’s first revolutionary colour cream, Purease, is Ammonia and PPD-free. Not only is it gentle on the scalp but it has the secret ingredient of Pearl protein. Purease uses the latest technology giving 100% grey coverage ( not often found in colours that are PPD Free or Ammonia Free), a lasting shine and a beautiful result. The smooth, precious pearl properties revitalise the hair and helps retain younger locks. Its active ingredients give the hair a soft, nourishing treatment, as it develops, without irritating the skin. The gloss and coverage traits maximise the vibrant ‘just coloured’ look long after the service is completed. In addition to 67 shades, comes a collection of Purease toners, with 12 blends to perfect an array of high fashion looks everything from the ‘girl next door’ natural look to high-fashion, billboard bleach blonde. For those clients who dare to go a blue, green or pink tinge (the latest look everyone is asking for), one of Screen’s toners will give the client that little ‘something extra.’ With names like Blueberry Cola, Matcha Mousse, Peppermint Crisp, Strawberry Pop and Mauve Tea, you know they’re going to be kind to the hair with a beautiful finish. Dorado is PPD-free with 24 Carat colloidal gold particles, and comes in 87 rich, hybrid shades. The gold reflects light, adds nourishment and regenerative anti-ageing properties, giving a natural glow and multifaceted richness. Equally as luxe as it is environmentally-friendly – it’s rare for these two features go together quite so brilliantly.

Dorado is easy to use providing long-lasting colour, 100% grey hair coverage and maximum reflect. During application, the active ingredients work to protect the hair and scalp – mirroring Screen’s philosophy of health and client satisfaction. Once the hair is rinsed, the feel is like no other and the lasting shine is very evident. Dorado and Purease are the hair colour cream duo that ticks all the boxes. It gives hairdressers a soft, sleek canvas to work from, and clients have healthy nourished hair after every service.

DON’T TAKE OUR WORD FOR IT, THIS IS WHAT OTHERS HAVE TO SAY: “Screen has the best colours I’ve ever used. It keeps the hair feeling divine every time its coloured. My customers are so happy I made the change, they noticed the difference after the first service, so I knew I was on a winner.” Lisa “I love how they’re true to colour and there’s no fading between appointments. My clients with sensitive scalps have been particularly happy, they have had no tingling sensations or irritation after the service which keeps them coming back every time.” Vicki Made in Italy with 50 years of experience, their philosophy remains true to their three pillars: Innovation, performance and education.

SCREENHAIRCARE.COM.AU #SCREENHAIRAUS | 1800 635 545

intelligent

HAIR SYSTEM the ABC of beauty

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GREEN COSMETICS

PRODUCTS THAT RESPECT THE HAIR AND SKIN

Our philosophy is Purity and Cosmetic Effect, united by the common thread of quality, always working in sync while respecting your client and their hair. We are continuously inspired by these two concepts to create natural products that will guarantee a high, salon quality performance. Our range of professional hybrid colour is derived from a series of vegetable ingredients that create effective but delicate services. Choosing Pura Kosmetica Professional Colour means you are opting for a product that is twice as effective, the highest of quality, able to ensure high performance whilst being gentle, respectful and effective. With Pura your hair is treated, brightened but above all respected.

BEING A LOW AMMONIA CONTENT COLOUR, WILL THIS JEOPARDISE MY GREY COVERAGE? Absolutely not. Pura Kosmetica Colour will always deliver a solid even colour on the roots, the mid lengths and the ends. We do recommend if your client has resistant stubborn hair that you drop your mixing ratio from 1:1.5 to a 1:1. This will guarantee you the best grey coverage result for your client.

WHAT DOES ‘HYBRID’ COLOUR MEAN? Hybrid colour systems are pioneering new technologies creating the perfect colour, One tube that delivers 5 different results. With over 80 intermixable shades that allow you as a colourist to have full artistic freedom. The Pura Kosmetica Hybrid Colouring System allows you to create permanent, demi permanent, vibrants, colour balances and toners all from one tube.

WHAT ARE THE KEY INGREDIENTS? The Pura Kosmetica Colour formula is enriched with 4 key ingredients: Goji Berries, Walnut Wood, Cherrywood and Carob Wood. This is designed to give brightness, elasticity and softness to the hair without jeopardising coverage. The combination of Walnut, Carob and Cherry Wood guarantees proper nourishment to the hair while the Goji Berries guarantee a powerful anti-oxidant effect.

“THE PURA KOSMETICA COLOUR FORMULA IS ENRICHED WITH 4 KEY INGREDIENTS: GOJI BERRIES, WALNUT WOOD, CHERRYWOOD AND CAROB WOOD. ”

e h t g n i t c e p s e R

NATURE OF HAIR NAK Hair is an Australian made and owned company with a down to earth culture running through their veins. With a journey into haircare beginning in 2003, the vision was to create salon exclusive product collections, whilst building a brand that reflected the Natural Australian Kulture.

Armed with a rich understanding of salon life, and a genuine passion for creating beautiful products inspired by the Australian lifestyle, NAK Hair is proud to be an authentic voice for salons, and a fresh approach to doing business. The NAK Hair product collections feature Natural Vegan Ingredients, Luxe Botanicals, and Pure Essential Oils, which provide beautiful hair rituals that respect the delicate nature of hair and skin. The NAK Hair team are dedicated to creating products that are future ready; Australian products designed for you. And as they state in their brand ethos, â&#x20AC;&#x153;Our culture, your adventure.â&#x20AC;?

NAK HAIR TRUTHS INGREDIENT SAFETY The number one priority; ingredients are carefully selected to meet strict guidelines set by the European Union. Every single ingredient has been approved for safe use by an expert scientific panel. SCIENCE AND NATURE Play a vital role in creating NAK Products. This essential balance ensures that beautiful products are created to the highest standard, respecting the delicate nature of hair and skin. COMPANY ETHOS A strict manufacturing protocol is followed with NAK products all independently tested, certified and evaluated, in France. AGAINST ANIMAL TESTING Committed to using safe proven ingredients and not tested on animals NAK comply with European Law, which bans the testing of cosmetic ingredients and products on animals. GREEN LIVING Each of us has a role to play when it comes to caring for the environment and NAK Hair are taking positive steps beginning with recyclable packaging, certified Inks, papers and materials. They remain committed to improving their Green Policy. SALON SUPPORT Creative education is designed to help push your salon business and artistic talent into full bloom and the NAK team are there to support you through your journey.

BOTANICAL ACTIVES The NAK Signature products are complimented by an abundance of powerful botanical extracts and specialty vitamins including Elderflower, Baobab, Agave, Quinoa and Indigo. NATURAL VEGAN COMPLEX Enriched with Coconut, Rice, Aloe and Pear, this luxurious blend of Natural Vegan ingredients delivers a healthy dose of active botanicals to return softness, shine and lustre to all hair types. COCONUT OIL Coconut Oil is a wonderful emollient which creates softness and suppleness in the hair and skin. Rich in natural Triglycerides and Lauric Acid, Coconut Oil has a natural affinity for hair proteins. Due to its low molecular weight and linear chain, it can penetrate effectively into the hair structure which enhances strength, elasticity, natural bounce and shine. ALOE VERA An intense hydrating extract which assists to create a hydration memory for the hair and skin. Calms and cools; soothes redness and skin irritation. Quenches dryness and dehydration in all hair types. HYDROLYSED RICE PROTEIN A highly nourishing protein which replenishes and conditions dry or damaged hair. Restores moisture and fortifies hair fabric; provides significant natural volume to fine or flat textures. Optimises strength, condition and shine in all hair types. PEAR EXTRACT Rich in vitamins, Carotenoids, Flavanols and minerals, Pear Extract provides strength and balance to all hair types. It increases the moisture content of the hair and skin and ensures optimum condition and hydration are achieved. For more information: nakhair.com.au

Hair Biz Year 13 Issue 3

PRODUC

T ALERT • NEW P R RODUCT P H AT E & PA ALERT • FREE • SUL N E B A R A P N O T T E S T E D O N A N I M A L S • N O T T E S T E D O N A NEI M O T TL E &N ANIMALS • NOT TESTED ON ANI W APLRS O•D N H TAET DE O PS E E U• CSTU A LERT • N ARABEN FR P & E T A H P U EL G A N • V E G A N • V E G A N • V E G A N • V E G AENW • PVREOGDAUNC T• V VEGAN • VEGAB N • V E G AEN • • S V GAN • VEGAN • V AE LE RT • NEW RA EN FRE A P & E T A H P PROD

REPLENDS MOISTURE MASK

P L AT I N U M BLONDE

H Y D RAT I N G T R E AT M E N T

A N T I -Y E L L O W T R E AT M E N T

Enriched with Coconut, Aloe, Rice, Pear, Baobab & Elderflower.

Enriched with Coconut, Aloe, Rice, Pear, Baobab & Indigo Leaf.

A h e ro m o i s t u r i s i n g m a s k d e s i g n e d t o re h yd r a t e,

A n o p u l e n t a n t i -ye l l ow b l o n d e tre a tm e n t d e s i g n e d

s o f t e n a n d d e t a n g l e h a i r. S a t u r a t e s h a i r w i t h

t o d e t a n g l e, s o f t e n a n d re p a i r h a i r i n 6 0 s e c o n d s .

e s s e n t i a l hu m e c t a n t s t o re p l a c e l o s t m o i s t u re.

Blue-violet pigments gently tone blonde hair to

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c re a t e c o o l , p l a t i nu m re f l e c t s i n n a t u r a l b l o n d e,

o p t i m u m s o f t n e s s a n d m a n a g e a b i l i t y.

p r e - l i g h t e n e d b l o n d e , o r g r e y h a i r.

ONLY A HAIRDRESSER KNOWS . SULPHATE & PARABEN FREE . VEGAN FRIENDLY . NOT TESTED ON ANIMALS A U S T R A L I A N M A D E & O W N E D . INFO@NAKHAIR.COM.AU . NAKHAIR.COM.AU . 14 SMALLWOOD PLACE MURARRIE QLD 4172 AUSTRALIA . T +61 7 3899 9133

NAKHAIR

THE NEW

GROOMING LINE

FOR MEN WHO REFUSE TO BE CATEGORISED Coty Inc, the professional beauty company, with products found in salons around the world is stepping up its game in men’s grooming with the launch of SEB MAN. The new men’s brand focuses on the busy Millennial and Gen Z men of today and is one of the first men’s grooming lines to recognise the shift in what it means to be a man in today’s world.

AIDEN XYDIS

SEB MAN Global Creative Artist SEB MAN has been formulated to answer the call of all men looking to break free from one-dimensional stereotypes. What sets SEB MAN apart from its hair care contemporaries is its distinct awareness of the fact that today’s young men don’t want to be defined by one descriptor alone. Urban, trendy, and on-the-go, the Millennial man is part of the ‘slasher generation’, those juggling multiple careers and passions. He demands convenience, simplicity, and quality, in order to more readily fit in to his otherwise highly charged life. In answering this call, SEB MAN offers a line of hassle-free haircare, styling, and grooming products made for the man of today, who refuses to be categorised. Acting as the perfect daily power-shot for effortlessly cool men on-the-go, SEB MAN presents an exclusive line up of haircare, styling and grooming products, in an impressive line-up infused with a natural source of power, energy, and stamina, the guarana plant, with it’s multi-faceted fragrance finding its originality in the audacious use of peppercorn, balanced with the freshness of bergamot and the warmth of amber. The result is a woody fragrance, with stand-out masculine notes instantly

noticeable to the modern man. At the heart of the campaign are three individuals that embody the very essence of what it means to be a SEB MAN. Boss, biker, and producer, British born model BILLY HUXLEY doesn’t hesitate to showcase his personality to his 360k fans on Instagram. His tattooed body, East London charm and striking beard make his personality atypical and multi-faceted. Then there’s MATTHIAS DANDOIS who hails from Paris and is a world champion BMX rider. He is a thrill seeker, filmmaker, and actor. To complete the trio, fashion blogger and menswear stylist from NYC, DENNY BALMACEDA, can be described as a dandy, vintage collector, and writer. What is undeniable is that these men cannot easily be described in just one word. They are free to live by their own code and are free to embrace the amazing possibilities that make them un/definable. No stranger to creative change, SEB MAN’s New Global Creative Artist, AIDEN XYDIS, leads the charge in celebrating the rich multiplicity and individuality of men and their hair. The 22-year-old Australian stylist and self-described digital addict

DENNY BALMACEDA @denny623

MATTHIAS DANDOIS @matthiasdandois

“I LOVE DOING SLEEK, SHARP CUTS & LIFTING MY CLIENT’S IMAGE TO NEW HEIGHTS.” AIDEN XYDIS

BILLY HUXLEY @billyhuxley

has recently been making waves on the editorial circuit with his looks that represent the perfect mix of classic refinement and cutting-edge charm. His young and fresh vision sets the scene for a new era of haircare, styling and grooming for men. Aiden’s depth of education has left no stone unturned, with an impressive array of external cutting and education courses, including Vidal Sassoon Academy (London), BIBA Education (Melbourne), an in-depth education through the Valonz Education program and one to one mentoring from Sebastian Professional Global Artistic Director, Shay Dempsey, Aiden has fine- tuned his craft as a bespoke men’s Barber. “I’m influenced by the Barbers in Rotterdam and Amsterdam; they have the perfect mix of classic refinement and cutting-edge charm. I love doing sleek, sharp cuts and lifting my client’s image to new heights. There’s something about relaxed, graduated styles that are effortlessly cool too. It’s about getting to know your client, giving them an exclusive

experience and giving them the kind of cut they always dreamt of,” says Aiden. Aiden Xydis has established himself as the go-to grooming expert for an impressive list of top celebrity and high profile local and international clientele. As the resident Principal Barber and Men’s Hair Specialist in The Men’s Grooming Room of Valonz, Paddington - Aiden has nurtured the relationships of his loyal clientele with pride and professionalism and brings his own touches to the Barber chair. SEB MAN answers the call from men who refuse to be defined by narrow and limiting definitions of themselves and encourages men to not only go beyond mere stereotypes but to also embrace this exciting new wave of masculinity. The hassle-free products on offer inspire men to discover who they are but more importantly, who they could still become. For more information contact www.sebastianprofessional.com @sebmanofficial #SEBMAN #UNDEFINABLE

HAIR SHOP BLONDE LIFE QUICK TONE LIQUI-CRÈME TONER BY JOICO

Get fast and fabulous blonde hair in 5 minutes or less with Quick Tone LiquiCrème Toners—a swift, powerful way to make your mark on pre-lightened looks. Featuring anti-breakage technology and nourishing exotic oils for maximum shine, this Blonde Life collection of Sand, Silver, Violet, and Clear lets you trend-set gorgeous blonde creations faster than ever before. Go for solo shades or intermix; this gleam team makes brass a thing of the past. www.joico.com.au

LUMISHINE POWERHOUSE REDS BY JOICO

The new LumiShine PowerHouse collection of super-reds stay true to tone, resisting the fading effects of UV rays and everyday aggressors. The stunning range of fierce tones, from riot red and modern rosé, to the richest red plum and everything in between, these bold beauties are our go-to for shiny, healthy, fade-resistant colour lasting up to 40 shampoos. www.joico.com.au

ALISTER RECEPTION DESK AND STOCKHOLM SALON CHAIR BY COMFORTEL

ABBA COLOUR PROTECTION SHAMPOO & CONDITIONER BY M&U IMPORTS

Coconut and sage work wonderfully together in this duo to protect colour and revitalize chemically processed hair while ABBA’s powerful ProQuinoa Complex helps strengthen every strand. The sulfate-free and paraben-free formulation revitalizes fragile, coloured or chemically treated hair while the therapeutic herbal ingredients reduce fading. www.muimports.com.au

Offering a minimalist design with generous storage, the Alister salon reception desk is an ontrend organiser’s dream. Natural and practical, the desk modernises any salon space with its raw urban look. When first impressions count, its timber-look finishes of black and blonde beech screams natural chic. Pair it perfectly with the Comfortel Metal Retail Boxes for the complete urban look. Love the Scandi look? The Stockholm Salon Chair from Comfortel is for you. A curved, cocoon-style salon chair hugged with Ash Timber, the Stockholm embraces the famous Scandinavian uncluttered, clean design. The curved frame and slim, sweeping arms make a striking silhouette while the slender seat cushion adds a pampering feel with additional comfort. Prioritising function and simplicity, the Stockholm is perfect when styled with sleek white metals and lots of greenery. www.comfortel.com.au

GLAMACO ANNOUNCE EXCLUSIVE PARTNERSHIP WITH TRUE ME PROFESSIONAL IRONS AMERICAN BARBER BEARD OIL BY M&U IMPORTS

From the team who originally brought both ghd and Cloud Nine to Australia comes the True Me professional styling irons which offer all the technology, power and features in both regular and wide sizing, but without the hefty price tag. The tools feature keratin-infused ceramic plates with the absolute latest in ionlock technology, one-touch temperature control panel, 360-degree swivel cord, universal voltage, hibernation mode after 20 minutes of inactivity and a protective heat guard, all at the RRP of $179. www.glamaco.com.au

METALLICS, PLATINUM BLONDE ANTI-YELLOW TREATMENT AND REPLENDS MOISTURE MASK BY NAK

Metallic Toners Illuminate your blondes with this exquisite collection of oh-so-now shimmering metallic shades. Nak’s stunning range of 10 precious metal hues allows you to create everything from subtle and shimmering to bold and brilliant pops of colour and infuse gorgeously opalescent tones of pink, ash and aubergine. Platinum Blonde Anti-Yellow Treatment An opulent anti-yellow blonde treatment designed to detangle, soften and repair hair in 60 seconds. Blue-violet pigments gently tone blonde hair to create cool, platinum reflects in natural blonde, pre-lightened blonde, or grey hair. Apply to clean wet hair, massage from roots to ends and leave in for 60 seconds, then rinse thoroughly.

Replends Moisture Mask A hero moisturising mask designed to rehydrate, soften and detangle all hair types. This hydrating miracle treatment saturates hair with essential humectants to replace lost moisture and smoothes and shines the cuticle surface for optimum softness and manageability. Apply to clean wet hair, massaging from roots to ends and leave in for 1 to 5 minutes, then rinse thoroughly. Relaunch NAK also celebrate the stunning relaunch of their entire Signature Range, featuring not only a sleek, contemporary new design but now also natural vegan ingredients, luxe botanicals, and pure essential oils which provide beautiful hair rituals that respect the delicate nature of hair and skin. The entire range is formulated using safe, proven ingredients, is sulphate and paraben free, features recyclable packaging and is not tested on animals. www.nakhair.com.au

IRIS RESTORATIVE RANGE BY ANGEL EN PROVENCE

The Iris Restorative Shampoo and Conditioner from Angel En Provence showcases the feature ingredient, Iris Florentina Extract, long utilised for its antiageing properties and natural isoflavones with powerful antioxidant benefits. The range will fortify the hair structure by intensely restoring, reconstructing & hydrating. www.joiken.com.au

LOVEFEST COLLECTION BY JOICO

These lively new additions to the Color Intensity semipermanent collection are guaranteed to make heads turn. Limelight and Aqua Flow’s conditioning colour formula will give up to 20 shampoos of glossy vibrance, incredible colour deposit and shine, and can be intermixed for limitless artistic optionsand, will even fade on tone! www.joico.com.au

HI LIFT TRUE COLOUR BY M&U IMPORTS

21 sensational new shades! Enriched with herbal extracts for added protection, True Colour’s formulation integrates high definition pigments for superior coverage, vibrant shine and lasting results. New shades will include intense ashes, copper ash, violet blondes, red violets, 3 new toners, Ice, Lavender & Rose. New to the range will be an Ash corrector, designed to be intermixed with other TrueColour shades to assist in counteracting underlying warmth essential for the Australian climate. And making its return is Copper Intensifier, due to popular demand, which brings the comprehensive range to a total of 124 shades. www.muimports.com.au

ir a h l a n o s r e p , g n li y t s ir a h t s e b e h t o t e ” s “Hom t c u d o r p d e t ia c o s s a d n a ls o o t g in m o o r g FAST FAVES

Fast, friendly, feel-good and fun - that’s Fave4HAIR! Super easy-to-use haircare with cleaner, greener ingredients for salon retail. Shampoos, conditioners, treatments and styling products which take the guesswork out of gorgeous.

COMBS GET SMART

Introducing Pegasus professional combs with 100% hard rubber + Flexinite technology. The most humble of styling tools is revolutionised. Flexinite responds to changing temperatures to glide through hair without damage.

BE BRILLIANT WITH SYNERGY

Deliver extraordinarily brilliant, permanent hair colour. Boosted with a special synergy of keratin, argan oil, linseed oil and silk proteins, Echos Synergy Color is ammonia-free and PPD-free. Suitable for sensitive and reactive scalps. Made in Italy.

SOOTHE AND REVIVE

A new Theorie for over-processed and distressed hair. Introducing Theorie Marula & Argan Oil Soothing Shampoo and Conditioner, soothing the most damaged tresses with a blend of antioxidants and keratin.

COLOUR DO-OVER WITH A CONSCIENCE

Time for a colour correction? Malibu C colour wellness remedies are extraordinarily easy, fast and inexpensive vegan, water-activated formulas. Turn colour correction into a foolproof 45-minute breeze.

NO DOWNTIME, CUSTOMISED KERATIN TREATMENTS

The same day, customisable, in-salon keratin treatment. Keratin Complex Personalized Blow Out smooths, straightens, defines curl or defrizzes as your client desires. No downtime! Results last up to three months.

HAVE A QUICKIE

Some quickies are better than others. Design.ME Quickie.ME Dry Shampoo is the quickie cleanse, refresh and volumise. The unique rice starch formula absorbs, lifts and styles hair without the need for water. Tailored formulations for dark and light hair.

FOR MORE INFORMATION: CALL DATELINE IMPORTS P/L ON (02) 9666 3611 OR VISIT DATELINECITY.COM

SCI - TECH SALON By Simone Lee

As the crave by consumers for personalized beauty services increases, so too will be the level of artificial intelligence necessary to remain competitive as a salon professional or business in this rapidly growing market set to be worth USD $805.61 billion by 2023 according to Orbis research.

AI systems extract insights from large quantities of data to serve as a tool for decision making, scaling knowledge gained from human experts for automation to process and corelate the data. I have heard over the years by many within the hairdressing community, through forums and conversations that a robot will never replace a hair stylist. Recent statistics released by marketing group Mintel indicate that younger consumers trust science ahead of anything else, which leads me to wonder would a consumer trust the advice of a hairstylist for home hair care retail strategies, hair style or colour design over and above an AI computer system that has the ability to not only provide the guest with proven scientific advice but also update and re evaluate recommendations for the guest? Artificial intelligence is being used absolutely everywhere in the world of cosmetics.

POINT OF SALES EMPATHETIC PROGRAMS

Use facial recognition AI, breathing patterns and sounds made by people to decide how it will make decisions. This technology is being used in Japan by automated guest consultation systems. Front desk operative systems such as Presence uses AI systems that gather information from web sites, social media platforms and front desk POS systems from businesses to provide people with answers to key questions asked when engaging a business for a service.

Hair Biz Year 13 Issue 3

PERSONALIZED RETAIL FORMULATION BOTS

Prose, Brooklyn start up co - founded by a former L’Oréal VP developed an AI system using algorithms to help formulate optimal products for consumers based on their personal information, hair type and environmental factors the hair is subjected to. The customer is sent their specifically tailored hair care products. Millions of different personalised hair care formulations can be made through use of a select number of ingredients. “GREAT HAIR STARTS WITH GREAT TECH” - Prose Henkel has developed “The Salon Lab Eco Changer” that analyses strands of hair on a molecular level using infra-red and visible light sensors to determine hair’s strength, moisture content and actual hair colour. The information is run through a data app which offers advice on how to treat the hair and the salon lab creates a customised shampoo optimized for the hair.

HAIR CUTTING HELMETS AND ROBOCUT VACUUM

There are a number of patents and trial models of robotic haircutting systems currently in development throughout the world. Vacuum technology, facial, scalp, hair and skin recognition by AI intelligence systems are the key mechanisms underpinning these new appliances.

SMART AI TECHNICAL TOOLS

Hair and scalp evaluation Trichoscopes, smart hairdryers, straightening irons and

hairbrushes are just a few appliances being used by salon professionals to deliver the best hair and scalp health practices for their guests. These tools take the guess work out of things like temperature control suitability, the relationship between scalp, skin and hair patterns and certain health related disorders for retail and care advice.

ROBOTIC SALON CONCIERGES

Pepper, the robotic concierge, is being used by top salons in Japan. Pepper uses AI to assist with helping salon guests decide what is the best haircut that will suit them and much more. SoftBank Robots state that Pepper is the first humanoid robot to be able to recognise human emotions. Large cosmetic giants like L’Oréal who developed Style My hair 3D are innovating in the area of personalized consultation using AI. The integration between technology and the cosmetic industries, including hair salons, is likely to continue to merge at a rapid rate and the impact for the salon industry will vary from business to business. Data is a critical factor for AI success. While it can be uncomfortable to think what machines may do with this data, the potential for technology to improve the way we work as salon professionals, the accuracy and personalization we can bring to our in-salon services for guests, makes it necessary to learn more about and adapt. www.simoneleecreative.com www.australianinstituteoftrichology.org

IMAGINATION UNLIMITED ...

Bardot Styling Chair

NEW ARRIVAL

• BLACK • GOLD • CAMEL Upholstery Available • Removable Cushions • Chrome Disc Hydraulic Base Only

For further information or for your nearest call 02 8781 0123 or visit www.joiken.com.au

distributor

Cressida Styling Chair

NEW ARRIVAL

• BLACK Upholstery Only . • Chrome Square Hydraulic Base Only

MIG TRAINING LAUNCHES

‘THE CRAFT EXPOSED’

The education options available to salons have never been more exciting, with many incredibly talented educators providing a wealth of options that range from hands-on to online. Likewise, the formal system and models for training apprentices is well established and the options are becoming increasingly flexible and adaptable to cater to unique salon needs.

Soft lines acc ent by adding mor uate layered haircuts e texture.

LEARNERS GUIDE CUTTING

“While it may appear that all bases are well covered in the education space when you add these to major industry events such as the HAIRBIZ Forum and Hair Expo, critically MIG Training has identified a key area that lacks support,” says MIG Training CEO Anthony Gray. “There is little in the way of education for salon owners, seniors and mentors in how to train and develop their staff. “As a registered training organisation, at MIG we are well placed to see the success of salons that have a strong internal training culture and a systematic way that practical skills training is delivered to all stylists. Conversely, we see the impact that time pressure, staffing issues and the strains placed on running a salon business has on training and building productivity.” In response, MIG Training has launched ‘THE CRAFT EXPOSED’, a Train the Trainer education package exclusively for MIG salon clients that encompasses a blend of hands-on workshops and video tutorials for in salon trainers and seniors in charge of building the skills of their salon team. The aim of this professional development program is to refine the cutting and training skills of salon managers and trainers and also share a few trends and tricks so they can keep ahead of the education game and produce outstanding results for their team. The program was introduced as an additional service to MIG salon clients but also to extend the MIG apprentice training methods through to the whole salon team so that the methodology is consistent and fluid. 80

Hair Biz Year 13 Issue 3

SHB30416 Certificate III in Hairdressing SHB30516 Certificate III in Barbering

“Our observations with our salon clients over the years indicated that they are so busy training their salon teams that they forget about their own professional development. At MIG we greatly value the business and relationships we have with our salon clients, so we are proud that, apart from the cost of a head block, this program is absolutely FREE for MIG salons. THE CRAFT EXPOSED is essential for all in salon trainers, mentors and seniors who are responsible for training emerging stylists and building the skills of the team.”

Hard lines are often used in haircuts to maximise the effect of the perimeter or weight line.

SHBHCUT001 Design Haircut Structures SHBHCUT002 Create One Length or Solid Haircut Structures SHBHCUT003 Create Graduated Haircut Structures SHBHCUT004 Create Layered Haircut Structures

Sof t line Har d line

Currently included in THE CRAFT program is the fundamental building blocks that make up the craft of cutting – solid, layered and graduation – presented in one of three full day workshops at MIG Training in March, July and November. Participants also receive full access to MIG’s ‘Employer Lounge’, which includes a suite of online education tools including video tutorials, glossy learner guides and step-bystep CUT101 learning resources, to develop those conducting the training in the salon and to support training delivery to the whole salon team. “The exciting part is that MIG has only scratched the surface with what it can do to add value beyond delivering apprenticeship training. Filming is well underway on a comprehensive

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suite of resources that will expand THE CRAFT from the fundamentals of Cutting to include THE CRAFT of Colour. Plans are also afoot to continue developing the program to include train the trainer resources and workshops that cover a series of eight contemporary and essential haircuts called THE MIG COLLECTION. “MIG Training is already renowned for hosting the very best guest educators who deliver creative inspiration beyond the everyday. With the launch of THE CRAFT EXPOSED, MIG now offers unparalled support for our salon client educators covering a wide spectrum of fundamental and creative hairdressing education, as basically a complementary service for our salon partners.”

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YOUR VOICE. ‘YOU’RE ONLY A HAIRDRESSER’ THEY SAID! HA! IF ONLY THEY KNEW… Susi Keswani- Ministry of Hair, Gawler, SA

I’m ‘just a hairdresser’ who started out back in the 80’s, doing my apprenticeship as part of a team of twenty. Perms were ‘the BIG thing’ and I remember my boss setting a timer for 30 minutes and saying GO, as I furiously tried to wind that perfect perm. Over the years, I worked for some ‘interesting’ people, until one day I decided ….ENOUGH! I took the leap of faith and bought my first salon. I knew very little about running a business, but I could do hair and anyway … how hard could it be? LOL! So off I went and with rose coloured glasses firmly in place, entered the wonderful world of a salon owner. The staff I inherited were less than impressed that they had a new boss. They didn’t want change and one actually left because I dared to replace the ugly old sofa. It was a baptism of fire to say the least and came to a very painful head when I was nine months pregnant with my second child and handed a resignation letter from my busiest stylist - who moved down the road taking 90% of her clients with her! It ended with me going into early labour and back on the floor ten days after my son was born - happy first year in business! Clearly, I knew nothing about creating a framework to support and build my salon, had no idea how to manage staff, or any of the myriad of things we NEED to know if we are going to run a business, let alone one which is successful. Fast forward to 2008 - I got myself a business coach, the wonderful Faye Murray and learnt a lot! Since then I have bought and sold several salons and even had to close one down. I’ve made money, lost money, experienced the highest of highs and the lowest of lows. I currently co-own a salon with my business partner, and we will be celebrating our tenth anniversary in February 2020. Through Faye I discovered The Australian Hairdressing Council and the benefits of becoming a member and was super excited in 2015 to be offered a role as a Facilitator, putting me in the unique position of seeing things from both sides of the fence and is my ‘WHY’ for telling this story. I am passionate about our industry, its future and getting it right. I wish when I had been starting out that there had been something like The AHC to help joint he dots and help salon owners ‘know what they don’t know’. One of my roles is to take our salon members through our accreditation processes (not scary or difficult, pinkie promise!) so they have some understanding and structure they can implement to improve their business. Once they get lost in our resource library (we currently have about 240 resources,) they often update their policies and procedures manual in conjunction with working on accreditation, which is an extra benefit of the process for sure! I must confess I get as excited as they do when they achieve their accreditation goals and LOVE it when they send us pics of their teams, with their Silver and Gold AHC decals. The AHC to me is more than just a membership, it’s like being part of a community: • It’s not about being judged – we aren’t regulators! • It’s not about thinking you aren’t good enough. • It’s about knowing ‘we have your back’ – you are not alone! • It’s about having access to our amazing IR Service – lawyers who have a great understanding of our award. • It’s about the peace of mind which costs less than $3 a day • It’s about being a part of collectively raising the standards of this wonderful industry All of us who are involved behind the scenes have a hairdressing background and we speak your language and can relate to your frustrations and triumphs because chances are, we’ve been there too! Yep folks – I.am.only.a.hairdresser and I’m proud of it!

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LOCAL MATTERS

PAUL FRASCA

BLOG SPOT. I got my hands on a very interesting report the other day. Some of you might be familiar with the psychics at WGSN, the global trendforecasting agency best known for its fashion predictions… well, it also delivers impressive retail analytics and consumer insight. The report, Sustainability and the Consumer 2019 by Duncan Baisley, dives into how the consumer’s relationship with sustainability is set to evolve in the next 12 months – what will their expectations become? How will brands need to develop in order to deliver and retain market share? What current trends are influencing the sustainability attitudes of tomorrow? Baisley first sets out a trend checklist – the top seven items that suggest “brands will need to move beyond simplistic messaging and token gestures and embrace systemic change, as consumers seek meaningful relationships that reflect their own progressive values”. Harsh, right? But fair. One of these items jumped off the screen at me. “Rethinking local systems: creating opportunities at a local level by leveraging local talent and knowledge.” Reading further, it was explained like this: “As companies begin to set growth targets for expanding into emerging markets, investing in local knowledge and stakeholders to keep this growth sustainable will be critical.” And let me tell you, this is right up our alley at Sustainable Salons! We’re always harping on about the ‘People’ part of sustainability, mostly because it’s still the least-known element of the sustainability model (which is People, Planet and Profit just to catch you up), and building strong local communities is a big driving force in our network. Since the beginning of the program, Ewelina and I have been adamant that we want to keep operations local, regardless of where we service, and once we started actioning this, we discovered some incredible benefits… for the community AND our movement! LOCAL MATTERS TO THE COMMUNITY The really exciting thing we first realised when Sustainable Salons began to grow was that while everyone else around us seemed to be taking operations overseas, we were able to create new jobs here in Australia (and now in New Zealand) all thanks to items (literally, garbage!) that 84

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people thought there was no use for. We’d just made opportunities in our community that didn’t exist before, and that was an awesome impact that we strive to continue every day. When you decide to only source locally – whether it be products, people or services – the community automatically becomes more connected and more aware of each other. When the blinkers are off, there’s room to see and help solve problems on your doorstep; you’re in a better position to reach out a directly and provide for each other. This is how we started working with Endeavour Foundation. I met one of their Managers at a conference in Brisbane and we got chatting about their amazing material processing facility, but he also told me how unstable the job market is for their supported employees – Endeavour was having trouble providing guaranteed, long term employment for them. Oh man, my brain went into overdrive at that moment! Sustainable Salons could provide stable jobs for people with a disability (because our processing workload wasn’t going to evaporate anytime soon!) while having our Brisbane salons’ recycling processed locally at the same time. This partnership has since connected both us and Endeavour to so many other purposeful business opportunities. We now have supported employees packing The Green Chair newspaper ready to post to our member salons each issue, which solved a huge problem for us when our network increased beyond our current circulation process. So how might this apply to you, when you rely on client visits not logistics? Here’s a possible scenario… let’s say you purchase the salon’s coffee supply from a local roastery and while you’re in collecting the next order, the owner mentions that the charity up the road that they’re donating coffee to is looking for more products to add to a fundraising raffle. Voila!

Here’s your opportunity! You now have the power to solve a problem, help raise funds for a valuable community service and increase your brand awareness in your local community exactly where potential new clients could be. The old ‘you scratch my back, I’ll scratch yours’… it’s a beautiful thing! LOCAL MATTERS TO YOUR BUSINESS Speaking of being great for business, having a local ethos brings an extra level of confidence and transparency to your brand. When you can show, not just tell your story, you solidify the connection with your community and your clients. Maybe there’s a story behind that local coffee roastery that will give your clients even more reason to love you because they love the thought-process behind your choices! We built relationships with local recyclers for this reason exactly and decided not to work with big dump truck companies. Instead, the person employed by us to pick up from the salon in most cases is likely the person that’s also reprocessing the materials in the depot and handing them over to the local recycler. Good for creating jobs, great for creating confidence in our brand because we can be transparent at every step of our process. We’re an industry of trendsetters, right? So why not vow to apply this WGSN forecasted style to your next business update and watch your salon brand become even more fashionable. Keen to join the Sustainable Salons movement? Register your salon details at www.sustainablesalons.org!

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Image Â© Wella

GEOFFREY HERBERG

BLOG SPOT.

BECOMING BETTER TO GET THE LIFE YOU WANT I was recently asked how I always seem to appear so positive in life. Well let me tell you, it hasn’t always been that way and it’s only recently begun to fall into place, hence why I wanted to share my experience with you.

Forget about the unimportant things Being in control is addictive and like any other addiction, you might feel compelled to do it. But, giving into it amplifies your anxiety, frustration, and stress.

Self-improvement is the reason why we often seek a new path in life. Perhaps your life is too restrictive, or too much of it is being chosen by others for you. You might be feeling that your life doesn’t have the purpose and meaning you want it to have. Perhaps you don’t want to be like everybody else; you want to live your dreams and passions, feeling content and fulfilled.

Nurture your friendships Lead a meaningful and fulfilled life by building long-lasting relationships. I really value and put a lot of effort into maintaining my closest friendship circle and staying connected to the people I love, because nothing can give more pleasure and satisfaction than making a difference, contributing to the well-being of those around you, feeling appreciated, loved, cared for and accepted as you are.

MY MANTRA FOR 2019

Complain assertively: but only about things that matter The most annoying thing about complaining is the fact that it drags you down into believing that you are helpless, that you have no power or control to change whatever is bothering you. And yes, sometimes this is true; most things that people complain about can’t be changed or controlled by them (the weather, for example).

Take responsibility for what happens in your life Blaming others is giving your power to them. You become the effect of other people’s actions and behaviour, unable to change things. When you are the cause, you can control the outcome. Is it not? Your success in life lies in your ability to adapt and adjust to whatever life throws at you.

DON’T BE THAT PERSON WHO COMPLAINS ON SOCIAL MEDIA ON OTHER’S POSITIVE THOUGHTS. SHARING POSITIVE EXPERIENCES ATTRACTS POSITIVE VIBES.

Free yourself from judgement Accept yourself as you are, knowing that when you know better, you’ll do better. Your standards might be perfectly fine as they are. It’s more a matter of knowing and enforcing your standards rather than raising them. Every stage of your life is different and your rules will continue to evolve.

Learn how to communicate effectively and learn how to listen Communication is the building block of any relationship you have. It makes you a powerful and positive influencer, granting you the opportunity to get a win-win type of outcome. Positive self-talk Discover who you are and pay more attention to the positive things about you because that is the best way to expand and grow, day by day, into the person you want to be. And remember that you’re already good enough as you are. THE EXPERT IN EVERYTHING WAS ONCE A BEGINNER

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DONT LET OTHERS BRING YOU DOWN Until next time, Geoffrey Facebook/ Geoffrey Herberg Education Instagram / Geoffrey Herberg Education www.geoffreyherbergeducation.com.au

KIRSTIE STAFFORD

TUNING INTO THE SIGNALS. As business owners, quality control is always one of our top priorities, as well as delivering beautiful, wearable hair in the time frame we have allocated. We often have to say ‘no’ to services, based on the time frames clients have pre-booked and have to re-book them for a different time or day. Maybe a client has unrealistic expectations about what we can achieve, or the hair quality isn’t good enough for the service they request so we will not go ahead. We also often get hair disasters to fix from other salons: bad layers, uneven colours, hair not being cut in a straight line are always notable mentions. We have clients who are becoming more aware of ingredients and have more allergies, more sensitivities to things like parabens, salicylates and gluten. But what about a proper chemical reaction? Stinging skin, almost like ants are biting you, watery eyes, that burning feeling we have on our fingers when we have had bleach on our hands, so the skin is white, hives, a rash, blisters, welts, a cough and/or your throat closing - even anaphylaxis. I have recently learnt that you can have allergic symptoms without being allergic We have helped someone recovering from a chemical burn. She saved up her own money and at 16, went to a small local salon to have her very first hair colour. She chose to have hair foiled lighter. It would be her formal soon. She was so excited. She often accompanied her mum to our salon, but this was a visit to the salon by herself. When I look at the ‘after’ photos, like I have had to over the years dealing with all rework that happens in my salon, the logic in me starts questioning: ‘Where did it go wrong? What were the signs that this was going to happen? It was foils, so the colour really shouldn’t come into contact with the scalp, but sometimes they bleed. Did she do a patch test? Has she had any other reactions prior?’ Looking at the photos, we can all see the consequences. This client suffered a full thickness 3rd degree chemical burn, basically that means it burnt the skin & epidermis down to the bone. To.Her.Skull. That piece of her scalp as such was dead and the only way to fix this was to cut it out. You can see the consequences. Where we came in was a bit after surgery. To be able to give her the confidence to be able to come back to a salon. I asked her if she would let me share the photos with you all because this could have been my salon that this happened in. It could have been yours, reading this. We had a team training around this based on some of the signals as hairdressers that we need to have more intuition around. Listen, if a client tells you it’s hot or burning, it most likely is. We have all had a client who says this, but often we know our work isn’t ready or the colour hasn’t developed, so try to get them to wait a little longer. In this instance, visually you could not see the burn- it was happening under the skin. Ask the hard questions for your first-time clients: Have you had any skin reactions to colour, or any products? Do a patch test- I cannot stress this enough. Lastly, when working with heat and chemicals, heat speeds up the process- we all know this, but also in this instance, it took only 20 minutes to have dire consequences. When she had her foils applied, she 88

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instantly said it was stinging, but the stylist fobbed her off because the colour was not ready. “5 more minutes”. The client again flagged to the hairdresser that she felt sick, was in a lot of pain, and she had started to sweat profusely. Finally, after 20 minutes, the client was close to vomiting. The hairdresser rinses the hair and the client said she couldn’t stay as she felt so sick. She didn’t get her hair cut or dried. She had felt so ill that she thought the best thing to do was to leave. The client actually had no idea it was the colour making her sick and presumed at this stage that she had a tummy bug. She didn’t even go to hospital for 3 days as she didn’t realise. I write all this because often we are guided by our clients, but they don’t know! WE have to know the signs, the signals, we have to be aware of the power of what is on our tint brush! We are the professionals. We have to be smarter in knowing what to look for. This was not visible to the eye. We need to use all our senses, watching, listening & tuning into their feelings. Often, we get so focused on delivering the hair that we do not see the people. Tune into the signals. What do you have in place in your salon for rework? What would you have done if this was your salon? Have you got insurance that covers you in case this happened? Facebook/kirstiesaunders | Facebook/woohoosalon Intagram/woohoosalon | Linkedin Kirstie Stafford

STEVE CORTHINE

BLOG SPOT.

MY DAD DIDN’T WANT ME TO BE A HAIRDRESSER LET’S TALK ABOUT MY DAD. He is now very happy about my choice to become a hairdresser and tells EVERYONE that will listen, but when I was a 17 year old dreadlocked son of an army officer, hairdressing wasn’t on the list of career choices he imagined for me. I think he would have loved me to go into the army to be honest, but I was the class clown and not at all academic. Like many of my peers ADHD is probably what I would get diagnosed with today, and to make matters worse I’m dyslexic. Sorry Dad, but I wasn’t born to be a doctor, lawyer or sergeant major. Hairdressing probably wasn’t what a lot of our parents wanted for us, but I couldn’t imagine doing anything else. Hairdressing is life, and to say I’m grateful is an understatement. I have never worked a day in my life as the old saying goes. I realise that I’m preaching to the choir with you guys: we know how great our industry is, we know and love what we do. But where is our younger crop coming from? As a salon owner now for 12 years, I’m seeing fewer young kids coming in than ever before, and I am quite sure that I’m not the only one who has noticed this decline. I’m never one for showboating as the Englishmen comes out in me, I find it crass to talk about how much I earn - what houses I have, what car I drive, what watch is on my wrist and where I go on holiday... all material things, but things parents put value on, and seemingly instagram makes look cool. But I’m also in a place where I’m happy to look like a wanker if I can convert a few more young kids into our great industry, or make more parents realise that this is a very worthy industry for their children.

So, it’s safe to say I have those things. I also spend at least 4 months of the year out of the salon on the road educating, shooting and doing shows - thanks Matrix! I have the perfect job (other than not seeing my wife and kids) and does this not look like what a parent would like for their kid? I want my own kids to be happy and I have always been happy doing this. This Year alone I have been to Berlin to launch 2019 colour to 30 countries in Europe for Matrix, I flew to New York to start shooting for 2020 imagery and product launches. I have been around Australia doing our Playground tour - I have a trip to New Zealand planned for shows, I’m off to Grand Canaria for a show with world hairdresser of the year Kobi Bokshish and my brother from another mother, then straight to Spain for a massive show for Matrix Destination, as well as educating locally and internationally in all locations. I’m an ambassador for 5 product companies. (I know massive wanker!), but what I’m saying is that hairdressing has done all this. Hairdressing has given me the skills to go on and create a life, a future for myself and my family. I’m a dad and want my kids to have the opportunities that I have been given and it’s not because I’m a doctor or a lawyer or I have a degree - it’s because I play with hair! I want parents to realise that hairdressing is a great career choice. I’m also not the only one… all my hairdressing friends do the same things, have houses, boats, nice cars and great holidays. I’m grateful for hair and everyone in it! Big Love Stevie Hair Biz Year 13 Issue 3

ARE YOU PART OF THE PROBLEM OR PART OF THE SOLUTION? By Sandy Chong, AHC CEO

Every week I hear something inspirational, uplifting and creative about the industry of hairdressing. Award winners, photo shoots, fashion week events, success stories and more. And every week I hear from someone who wants to vent on what is wrong with the industry, and what the AHC is doing about it. Stories of under paying staff, unpaid superannuation, unemployable qualified staff, non-qualified operators and how hard it is to get good staff. We all chose hairdressing and business to make a difference, stand out, be successful, live a better life. The better the industry does, the better business is….so what’s stopping us from belonging to the best industry? Let’s break it all down.

APPRENTICES.

The completion rate for apprenticeships in hairdressing is down to only 28.1%. Why is this? Few salons understand their obligations to work alongside their training college to develop a training plan that works for the salon as well as the apprentice. How many salons are truly investing in the success of their apprentice and 90

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the future of their salon? Apprentices are not hired to just clean; if that’s what you want then employ a cleaner or tea and tidy.

BRING BACK THE FOUR-YEAR APPRENTICESHIP!

It’s not going to happen, so can we move on and NEVER bring it up again? Quite simply, the Union would never agree, and yes, they have a say. As does the Fair work Commission.

TRAINING COLLEGES.

Just five years ago there were more than 170 RTOs delivering hairdressing qualifications. Today there are 98. Choose a college that fits in with your training values and needs. Negotiate this with your college and your apprentice. Don’t agree with signing off an apprentice that has not completed their college work and assessments. Choose a college that engages with YOU and with the industry. By this, I mean an RTO that employs teachers who are committed to being current with their skills

and knowledge. Teachers must be present at industry training and events, not just learning off Facebook and YouTube! Buying an industry magazine does not equate to teacher currency!

QUALIFIED STYLISTS.

Don’t poach stylists from a salon that has invested time, money and energy in building up their staff’s skills and clientele. Create an environment and culture where all employees are paid correctly and completely by the books! That means no cash or under the table handshake deals. Too many employers are now operating sham ‘contractor’ arrangements to get out of paying entitlements. Change is permanent and staff needs are different to years ago. Yes, they want to be paid well; they also want flexibility, security, training and respect. When was the last time you checked in with your senior staff as to what their needs are? Their goals? What drives them to want to work with you?

PAY SUPERANNUATION.

I’m often questioned if the ATO actually do anything about complaints of not being paid superannuation. In the last 12 months in hairdressing, there have been a total fo 386 cases reports with an 80% strike rate or resolve counting for $7,898,684! There would be many more cases not brought to the attention of the ATO. BE COMPLIANT IN BUSINESS. With 111,000 ABNs registered for the Hair and Beauty industry, 54,640 ABNs are flagged by the ATO as contributing to the black economy. Our industry is in the top three trades as noncompliant from the ATO and the Fair Work Ombudsman. How’s that for an industry reputation? Out of 111,000 registered ABNs, only 12,500 are actually shopfronts in hair and beauty. I received a phone call from a mum recently, concerned about her son who was paid $11 for one day’s work as a ‘contractor’. I only needed a couple of questions to establish that he is actually an employee. And we wonder why staff leave or set up at home so they can control their own hours and income? Our industry is being audited and will continue to be over the next few years based on our non-compliant reputation.

PAY SLIPS.

Every employee should receive a payslip with all information required by law. A pay slip must include: • the employer’s name and ABN • the date of payment • the pay period • the gross and net amount of payment • any loadings (including casual loading), monetary allowances, bonuses, incentivebased payments, penalty rates, or other separately identifiable entitlement paid. Additionally, where relevant, a pay slip must include any of the following: • If the employee is paid an hourly pay rate, the ordinary hourly pay rate and the number of hours worked at that rate and the amount of payment made at that rate • If the employee is paid an annual rate of pay (salary), the rate as at the last day in the pay period • Any deductions made, including the name, or the name and number, of the fund or the account of each deduction • If the employer is required to make superannuation contributions for the benefit of the employee and the amount of each contribution the employer made or is required to make during the pay period • the name, or name and number, of any superannuation fund into which the contributions were made or will be made.

YOU OWN A BUSINESS? OWN IT!

And by that, I mean understand everything you need to know about your P&L, wages and employee rights and obligations. Be accountable - if you don’t know, find out. If

you can’t do bookkeeping, then delegate or find someone who can do it for you. Be informed and know what you don’t know. If you can’t run a business, then become a great employee. Not everyone is cut out for salon ownership. Operating a business is a lot of responsibility and can be stressful! You need to be able to understand your budget and cash flow.

MAKE A PROFIT. HOW?

UNDERSTAND CONSUMER RIGHTS.

LEAVING YOUR SALON?

Yes, that’s right. Understand their rights and also yours. Don’t agree to a service that you are not comfortable with, especially if a client insists or bullies you in to it. Waivers simply state that you don’t agree with the service, however you are still held accountable because you acknowledge that you do not recommend that particular service. For those clients who have black home colour and want platinum white silver blonde, quote on two years of services and not one visit….and take before and after photos of every visit. Consultations should always include the integrity of the hair journey.

The industry KPIs for retail and treatments are shockingly low, yet it’s the easiest and quickest way to increase turnover. Many salons’ retail turnover is 12% and under, most sit at 6%. Treatments are less. Aim for a minimum of 15% of turnover that is attributed to retail. What’s your retail and treatment percentage now?

Great, all the very best to you. Don’t solicit clients and staff from the salon that’s invested in you. Build your own clientele from scratch. Post photos of clients in your own salon, not where you have come from. The salon that pays your wage owns the rights to client images plus all their IP. Get your own! The role of the AHC is to assist you in getting business matters right, understand your staff obligations and know that someone has your back. We have four employment lawyers who give unlimited advice included in your AHC membership. Last year they took over 2,000 calls so we know the industry needs them. Find out more at www.theahc.org.au or call (02) 49296098. Hair Biz Year 13 Issue 3

SALON MEMBERSHIPS: ARE THEY RIGHT FOR YOUR SALON? By Kym Krey

Kristy McKenzie

Every week I hear something inspirational, uplifting and creative about the industry of hairdressing. Award winners, photo shoots, fashion week events, success stories and more. With salon memberships a topic on the rise, many salon owners are looking for more information to decide if they are the right fit for their business. From the client’s perspective, imagine walking into your favourite salon every 4-6 weeks, having ‘the works’ and not having to pay a cent on the day. No freak-out at the cash register. No guilt. According to Salon Pay founder, Kristy McKenzie, that’s exactly what salon membership clients experience every time they visit their salon. Gyms have used this system successfully for years. I mean, really….. would we hit the gym as much if we had to pay every single time we walked through the door? Probably not’ said Kristy. The idea of guaranteed, recurring income to soften the sometimes-dramatic highs and lows of turnover is a definite plus, but are there any negatives or downsides we need to consider? Hair Biz Editor, Kym Krey asked Salon Pay founder, Kristy McKenzie to answer your most commonly asked questions about membership programs.

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KRISTY, WHY ARE MEMBERSHIP PROGRAMS SUCH A GOOD IDEA FOR SALONS TO CONSIDER?

Memberships really are a game changer for your salon. They are the ultimate client loyalty program. They stabilize your cash flow, increase the value of your business, and, if structured correctly, increase client average. They can also be a great way to build a clientele for your rising stylists and fill those annoying gaps.

WHAT ARE THE BENEFITS OF SALON MEMBERSHIPS TO THE CLIENT?

All of our research shows that clients love visiting your salon. Time and money are the main reason they don’t come more often. Your

client will love being a member, as the pain points of visiting the salon are removed. They have prepaid their service and made themselves a priority. They get all the benefits they enjoy without the cash drain on the day. Being a salon member ticks the self-care box with minimal guilt.

IN YOUR EXPERIENCE, DO MOST SALONS DISCOUNT THEIR MEMBERSHIP PACKAGE PRICES OR ARE THEY ABLE TO MAINTAIN FULL MARGIN PRICING?

We always suggest offering something to your clients for their commitment. Either a discount or added value. Think about it. Your client has

committed for a 12-month period to your salon. What is that loyalty worth? We suggest adding in a birthday blow wave or treatment, or a complimentary toner between visits. Anything that encourages your client to visit more often will always be positive.

WHAT MIGHT BE THE DOWNSIDE OR PITFALLS THAT NEED TO BE ADDRESSED?

When clients don’t pay. Chasing those payments can be frustrating and can cause awkwardness with your client. Having this managed professionally is paramount. Keeping on top of those missed payments so they don’t get away from your client is really important, so we’re nipping things in the bud quickly, so to speak. Another negative can be if your staff are not on-board with and positive about the program. Like with everything, they have to understand and love the program for it to be a success.

WHAT ARE THE MAIN THINGS SALON OWNERS NEED TO CONSIDER WHEN STRUCTURING AND IMPLEMENTING THEIR MEMBERSHIP PROGRAM?

What do you want to gain out of it? Always start with the end in mind. Do you want a certain amount of money weekly to save for something? Are you looking at selling your business? Do you need to fill gaps or build up a new stylist? Having the end in mind is always the first place to start. Once you know what you want, then go from there. We always suggest having the most popular services in packages, and don’t over complicate it. 3 packages is perfect to start with.

AND KRISTY, HOW WOULD SALONS MANAGE ANY ADDITIONAL SERVICES THE CLIENT WANTS DONE WITH THEIR MEMBERSHIP?

You can create a special a-la-carte menu for your VIP’s. Pop it in a nice folder or clipboard. Offer this at every visit. This should be special pricing, and maybe even services excluded from non-members. Make the upgrade feel exciting and special. You would pop this through as a separate transaction on the day.

CAN MEMBERSHIP PROGRAMS HURT SALON CASHFLOW BECAUSE PRICES MUST BE LOCKED IN FOR 12 MONTHS OR BECAUSE A LARGE PORTION OF THIR CLIENTS MAY BE ON VALUE PACKAGES?

On the contrary, memberships help stabilize

cash flow. Having clients on a set weekly payment for their package will give your salon a pay day and allow you to budget properly. We would not suggest selling packages at a heavily discounted price, or a prepayment for the year, as this will, of course, affect your bottom line, but locking in the price for the client is extremely lucrative. Also, having your clients visiting more regularly, gives you more opportunity to upsell.

DO YOU FIND THAT CLIENTS ON MEMBERSHIPS ARE MORE LIKELY TO PURCHASE RETAIL DUE TO NO SERVICE COSTS BEING PAID ON THE DAY?

Yes! You can even go that step further and bundle retail into their packages! Imagine visiting you salon, you have already paid, then you are handed a gorgeous bag with your retail to take with you. So special. A retail package is a great add-on for existing members, but also a great way to service those clients who visit less regularly. Being able to auto ship your clients retail is a great way to offer a point of difference.

HOW SOON DO SALONS RECEIVE THEIR CLIENT’S PAYMENTS?

Salon Pay has two options. A weekly payout for our Standard Subscription, and a daily payout for our Premium Salons. Our preference is weekly payouts. Weekly payouts for all your banking will quite literally change your life. It will get you off the hamster wheel of paying bills as the money comes in, and will force you to have that one day to pay bills, run the payroll, work on your business etc. Budgeting becomes easier and knowing what is coming into the bank each week will give you back both control and your sanity.

HOW DO YOU SUGGEST SALONS PROMOTE THEIR MEMBERSHIP

PROGRAMS TO THEIR CLIENT BASE?

KM. Online, and in salon. I would start with a VIP night. Have an incentive for your clients to sign up on the night, and then keep the momentum going. We provide window stickers that spark interest, and you can create your own posters as well. Always check your progress at the 3-month mark. What packages are selling? What packages are not and why? Taking pictures of your happy members and posting on social media is a great way to create excitement and having a link for your clients to join from your website keeps it convenient.

HOW DOES SALONPAY ASSIST SALON OWNERS WITH MANAGING PAYMENTS?

KM. We have a 1, 3, 5-day collection system. If a payment is missed, the system will try again the next day, then 3 days, then 5. The client is communicated with via email, so they know they have missed a payment. From here our salons have two choices: they can self-manage the missed payments on our Standard Package, or they can have us provide this administrative service at our Premium Level. We can make those awkward phone calls, and schedule rebills. We provide a weekly report and let you know exactly where you are at.

AND WHAT DOES IT COST SALONS TO USE THE SALON PAY MEMBERSHIP SERVICE?

Salon Pay offers multiple options. We have a Standard Subscription ($39per month), which gives you access to everything in our self-service portal, and Premium Subscription (starts at $99 per month) which is a higher-level membership management option. Transaction fees for Salon Pay Card Payments is 2.5% +30cents. For more information, go to www.salonpay.com.au Hair Biz Year 13 Issue 3

HOW TO EMBRACE YOUR CREATIVITY AND UNLEASH YOUR HAIRCUTTING GENIUS By Lisa Conway

Don’t ask me to cut your hair anymore. It’s been too long. I’m rusty and out of touch. And I’m not the only one. I’m just honest about my skill set and I’m not pretending I’ve still got it. I’m no longer a salon owner or hairdresser. At times, it’s frustrating. Finding a fabulous creative cutter who won’t talk you out of ideas is harder than I thought. The great ones are tricky to track down, even with my insider knowledge. Recently, my 27-year-old daughter Tess said, ‘I want my hair cut short. Where do I find someone who’ll encourage it? Every time I mention going short to a hairdresser, all I hear is “Noooo, your hair is beautiful!’” Yes, her hair is beautiful. But that’s not the point. She wants a change. Sure, it’s scary going from long to short in one visit. But it’s not your decision. It’s your client’s decision. After all, it’s not an arm or a leg – it’s hair and it will grow back. Tess is an emergency room doctor so she gets what’s important and what’s not. She also knows that your ability to do a job well is about connecting with a person by listening before you even think of starting to solve their problems. Tess knows that the consultation is the BOMB. It’s where the quality of the outcome begins, be it in a hospital or a hair salon. So, what happened with Tess? I suggested a salon, she had her hair cut short and she loved it. The stylist worked with her cowlick and tricky nape hairline, using them as a strength rather than a reason not to change. My question is: Why did she have to shop around to get what she wanted? I believe most hairdressers play the ‘too conservative’ card for fear of it going wrong. They let fear drown their creativity. Unless you’re up to date, you won’t have the confidence to try something different. And playing safe means you’re not doing your best work. Your clients pay for your expertise and your creativity. We’re changing as an industry. Nothing excites me more than seeing hair professionals getting the respect they deserve. How do we make it the norm rather than the ‘hit and miss’ scenario of the past? We commit to doing things better. Here are my top five tips for building your skill set and reputation as a rockstar hair stylist. 94

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1. ALWAYS BE LEARNING Train until you die. If you haven’t done a course in the last 6 months, why not? If you’re a big ‘but I know that’ person, you need to flip your thinking. No one knows it all. Not you. Not me. We all always have room to improve. 2. PRACTISE YOUR CREATIVITY Find at least two models a month for a creative session. See what happens when you do haircuts unplugged. You get to fiddle with ideas and keep your creativity alive. Find random people (not clients) and offer them a cut for free on the basis you get to go free range. My guess is you’ll end up making clients out of your models. 3. MAKE SUGGESTIONS, DAY, EVERY DAY

ALL

If 95% of your work is meat and potatoes hairdressing and you rarely get to flaunt your talent, that’s your fault, not mine. Start tomorrow with some more exotic suggestions: the haircut equivalent of a couscous, a pasta or a stir fry. Mix it up and watch what happens. 4. EMBRACE CHANGE AS A GOOD THING People pay you to have the ideas and the energy for new stuff. They shouldn’t have to convince you it’s OK to change it up, cut it off, layer it in. You should be the one with not just the inspiration and knowhow, but also the confidence to make it happen. 5. GET OUT THERE If you don’t go to industry events to hang out with your tribe, you’re missing out big-time. I see the same faces over and over at industry awards nights. Why? Because so many of you say: It’s too far away. It’s too late at night. It’s too this or that. The fact is, you’re the people who really need to be there most. Here’s why. I can cook. Actually, I’m a great cook. If I never had another cooking lesson or watched another cooking show, I’d still be able to feed myself for the rest of my life. But I don’t want to settle

for that. I want to be inspired and motivated by greater chefs than myself. I love reading the Sunday paper and stumbling over a new recipe. I love being inspired by experts I trust, like Jamie Oliver. Watching Jamie plate up and squeeze lemon over a piece of fish makes my heart sing and my mouth water. If you want to work with the best clients and have them looking to you for inspiration, you need to show them your creativity. Clients will queue up out the door, around the corner and up the hill to be with a creative genius. It’s common to lose your way, especially when you’re busy as all hell, but it’s getting back on course that matters. Get some education ASAP, flaunt your creative side and together we can turn this fabulous industry around. Let’s step up and do it collectively and creatively. For more salon team wisdom, email me at lisa@zingcoach.com.au, visit my website, find my video tips on YouTube, or read my latest book Your Salon Retail: the no-nonsense, nohype guide to kick-arse retail in your salon business. www.thezingproject.com.au

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EVERYTHING YOU NEED TO KNOW ABOUT FACEBOOK ADS By Carissa Hill

If you know you *should* be running Facebook ads for your salon, but you’re not quite sure exactly how to do it or what you should be doing… I’d like to try and make it easier for you. My name is Carissa Hill and I grew a home salon into a chain of stores that ran without me working in them, just by using Facebook between 2006 - 2014, before I realised my real passion was in business growth & marketing. For the last 5 years, I have been teaching thousands of other salon owners to grow their businesses using Facebook ads, and today I’m going to share some of my favourite strategies with you. I know it can feel super overwhelming to know where to start, and you’ve probably heard a million different things from different marketers about what works and what doesn’t, and to be honest, yeah, there are TONNES of different things you can do with Facebook ads. Some of them are very time consuming, very technical, and very strategic… I personally like to keep things as simple as possible for both ME and my clients, and so I want to share with you some simple Facebook ad strategies you can start implementing right away to help you grow your brand and your business. Before you start advertising, you should have your page set up in a way that it will bring you constant leads and enquiries that lead to bookings. The best way to do this is to have a cover photo that clearly demonstrates what you specialise in, or that is sharing a current popular offer or promotion, so that on first impression when someone new sees your page, they can see what you do, and how it will benefit them. 96

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You should also have an offer pinned to the top of your page that encourages people to comment on it to claim the offer, or click a link to go to your website where they can enter their name and email address to claim an offer and sign up to your mailing list. Some successful examples include a “new client discount voucher” or “comment for a free quote for this service” or “comment to enter to win a free XXX” - this strategy gets new followers engaging with you in order to get something from you that they want, while also getting them into a conversation (you can message them from their comment) to find out more about them and what they want and offer them a free consultation or appointment. If you have people commenting on your pinned post on your page every day to enquire about something, and you keep the conversations focussed 100% on finding out what they want and why and then sharing with them how you can achieve that for them, you will be able to consistently convert new visitors to your page into new clients.

With marketing and advertising and sales it is essential to remember that people will only engage with your ads or enquire about your offers if they are 100% focused on the client and the benefits to them. It is your job as the business owner to know what your clients want, and make it easy for them to get it via your marketing.

Once people have seen your cover photo and pinned post and they keep scrolling down your page to check you out, you should have a combination of posts that show off your work, show off client success stories, show off your personality / the atmosphere / behind the scenes of your salon, and that make them feel like you’re a generally pretty cool business to follow and to be a client of. Not every post on your page should be trying to sell something or you will turn people off. There should be a balance of stories, educational posts, entertaining posts, and promotional posts and offers. Once your page is set up in a way to maximise the return you will get from driving new people to it with your ads, you want to start writing some ads and boosting some posts. I still LOVE boosted posts, and yes they still work! (When they are done correctly). Boosting a post from your phone or computer is the quickest and simplest way to test your ads and gauge the response or result they get before setting up an ad to run continuously. One of the biggest tips for writing successful ads is to write each one as if you were talking to one person (not a crowd) because remember only one person is reading them at a time. Put your real personality and flavour into your ads and posts and talk to people online like you do in real life. Write casually as if you were talking to a friend. This is “social” media not a newspaper ad.

Don’t write “ads” that list what people get for a certain price, write stories about the results the reader can have and really talk to people as if they are a friend. Talk TO people, not AT them, and not about yourself. The next thing you need to know about successful Facebook advertising is that you should actually get super specific and run lots of ads for different people for different services, don’t just try to talk about how one service can be great for everyone. Just because you have clients between the ages of 16 - 60, I can guarantee you they are not all coming for the same reason and they don’t all want the same result. If you want more clients for balayage, you should create a post specifically about why people get balayage, and what the benefits are for them. Show a photo of a dark haired balayage talking to someone with dark hair, and a lighter balayage talking to someone with light hair. You can write a balayage ad to a mum who wants to save time but still look good, and a balayage ad to a 20 year old girl who is bored and wants to try something new. Write to the person and have the focus on the result that THEY want, don’t make the focus on the actual service and what’s included and the price.

Here’s an ad I wrote for one of my clients that demonstrates being specific with who you are talking to and also asking them to comment for prices. As you can see it’s had over 125 enquiries. (It also doesn’t mention anything at all about what actually is done during their appointment, it’s all about them, who they are, and the result they want)... It’s also important to know the type of people you want to attract (and the people you don’t) and use the Facebook advertising targeting

settings and the way you write / the images you use to attract your ideal audience. For example, if you are more of an alternative salon and you have a lot of tattoos, and piercings and bright colours and shaved heads, and your clients are a similar type of person, then use images and wording and targeting that reflects the type of people you want to attract. If you are showing off a recent full head of hot pink extensions for example and you would like to attract more clients for that service, you would target people similar to the client who came in for that service; female, age 21 26, interests hair extensions, tattoos, fashion, makeup, night clubs, live music (ask her what she does for fun and then use those things as interests to attract more clients like her). If you are an extremely classy salon who serves champagne, has high prices and high standards, then use high quality images and speak to your clients in your ads the same way you speak to them in store. Photos of beautiful blonde women with chanel bags and champagne at a classy cocktail lounge are more likely to attract that type of person to your business, for example. Always try and use the type of language that your clients use. Don’t try to sound too professional or talk in “salon speak” because nobody will know what you are talking about. Eg: your clients probably use words like “I think I want to go lighter with my hair, I want a really ashy blonde” when talking to their friends - they don’t talk about the amount of foils they want or the toner or treatment they need. It’s also important to remember that you don’t need to market yourself on price, you should market yourself based on the results you get for people, so try not to include the price in your ads, try to encourage people to message you or comment on your post if they would like a quote or to make an appointment. Also keep in mind that not everyone is ready to book in with you right away, some people want to have a chat about what they want and then think about it, and if you keep the clients’ best interests at heart, and remember to follow up with them, they are more likely to become a quality long term customer if they feel like you care about them as a person and not just about getting them in the door as a sale. HERE IS A LINK TO ONE OF THE SALES

CONVERSATION TRAININGS FROM ONE OF MY ONLINE COURSES WHICH YOU CAN ACCESS FREE ONLY IF YOU ARE A HAIR BIZ READER: bit.ly/carissahillsales If you have confidence in your work and the results you can get for your audience and you want to commit to dominating your local market, you can absolutely do that with Facebook ads by running a lot of ads at once. The salon who out-markets their competition wins. You can be consistently running ads with photos, videos, success stories, and 5 star reviews in your local town and easily stay top of mind as the most well-known salon in town. I suggest giving yourself a testing / marketing budget that you are happy to spend every week on getting your message out there and showing off your work. I like to spend a minimum of $5/day in the beginning to test which ads and posts get the most attention - you can run 5 posts at once for $1/day and spend $35 week and as long as not all of your posts are “too salesy’ you can grow your business quickly with a simple strategy like this. Remember also that you don’t get to decide which ads or promotions will be successful- the market always decides based on whether or not they like what you are sharing or offering them. And the more the focus of your ads is on THEM and the results that THEY GET, the more they will like your ads. This is why it is so important to always be testing new ideas and promotions and don’t base whether Facebook ads work or not on Facebook, it all depends on whether you are giving your audience what they want. The more you ask your clients questions and find out WHY they want a certain style, colour or service, and the more you know about them as PEOPLE not clients, the more you can use this information in your ads and targeting and continue to attract more and more of your ideal clients into your salon. There is obviously so much more that goes into successful advertising, which is why I teach it and have courses that go into so much more detail, show you how to do things, show you examples and help you with ideas, wording and feedback… But hopefully for now this is enough to get you started with an idea or two that will get you on your way to successful Facebook ads. If you’d like to really start dominating your market with Facebook this year, come and check out my “Facebook Famous” membership program: www.carissahill.com. au/facebook-famous Hair Biz Year 13 Issue 3

BEATING THE END OF SUMMER SLUMP By Caitlyn Menzel

Most salon owners I know roll into every new year cashed-up because of the December silly season, but I also know that means a lot of those salons hit a slump around February every year when the craziness dies down. Why is that? There’s no doubt it’s a flow-on effect from what happened six weeks earlier. Did you let your customer service standards fly out the window because it was too busy? Did you forget to rebook your clients because you pushed them out the door to start your next client who had been waiting 40 minutes? Or did they buy so many Christmas product packs that they don’t need any home hair care now?

months earlier.

I love the end of Summer. It’s my favourite time of year. While financially this time of year in my salons doesn’t ever match December, we definitely don’t see a dip in sales either. I hate that comment, “it’s our quiet time. Is it? What have you done to rectify that ‘quiet time’ that seems to happen every year? We’ve learnt lessons from all the years before and we carefully plan to stay ahead of the slump.

Look, I’m not slamming anyone’s marketing, but how does that really work for you? I can’t stand copy + paste marketing (A.K.A. she’s doing it so I’m gonna do it) and to be completely honest, this is something we played with a few years ago and all it did was generate crazy amounts of product sales over that ten days, matched with a whole lot of extra work for my stylists. Good? No! Terrible, actually.

First things first, PLAN AHEAD and don’t rely on booking your clients one appointment in advance. All of our clients are booked three to six appointments ahead, ALL of them. This means there are minimal ‘quiet weeks’ and it means my stylists are working at maximum capacity the majority of their working days. That’s not to say that clients don’t reschedule, they do, but it limits their ability to move around as we are very booked out, so clients prioritise their hair and make their pre-booked appointment fit into their life. Keeping your clients and stylists organized with their appointments also means you spread all appointments out evenly throughout Summer, rather than seeing 800 clients Christmas week then having an empty appointment book for the weeks following, then getting slammed again six weeks later when all the Christmas week clients are in regrowth hell. While everyone gets wrapped up in the hype of Christmas craziness and the silly season, things get forgotten. I get it, my employees are human, their focus switches to other things, like trying to stick to schedule and jam in a lunch break (let’s be real, a girl’s gotta eat!) so expecting them to remember everything when they’re under extra pressure and working overtime is unrealistic. This is the time of year I want to reduce stress as much as possible and lower time spent at point-of-sale, so no need to pre-book appointments, its already done a few 98

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Getting back to December, how many salons do “Ten Days of Xmas” nowadays? If I had a dollar for every one of those salons, I’d have enough for a new Valentino handbag. Literally.

“Hey January, I have absolutely zero retail to sell, and none of my clients need home hair care because I upsold the shit out of them during December and now they have a lifetime of shampoo.” That’s reality. Oh yeah, and now you have to pay your supplier for all the Xmas packs you just sold to your client, and no cashflow to do so. Have you ever thought of holding off some of those awesome home hair care packs for the New Year? Clients tend to be a bit more cashed up because Christmas is well and truly behind us, and packs tend to push your clients to buy things they wouldn’t necessarily purchase. Who doesn’t love a free styling product with Shampoo + Conditioner purchase? #yayfreebies If you have an awesome supplier (and a solid relationship with your rep) there’s no reason you shouldn’t be able to negotiate 90-day accounts for the additional stock such as packs. If your supplier is smart, they’ll work with you because they want the extra sales too. Otherwise, pre-pay what you can rather than eating up all the extra Christmas cashflow. Last but not least, don’t forget your customer service and client retention strategies just because some of your staff are on Summer leave. We follow up every new client for

feedback after their initial appointment with us. I think it would be downright annoying to do this after every visit, so beyond their first visit, we then follow up everyone who’s visited us in the past twelve weeks at July (new financial year) and January (new calendar year). The best thing about this is it pumps up your reviews online creating more interaction, and usually prompts clients to contact you if they’d gotten wrapped up in the silly season themselves. Once the crazy season is over, we utilise this time to really spend time reviewing our procedures and processes across the board, and client feedback is the best way to do that. While the rare one-star review cuts a hole in my heart, don’t get hurt by clients giving you feedback, you need it to facilitate growth and meet the demands of the ever-changing market. Instead, utilise the awesome ideas you get to set you apart from the other 22,000 salons in Australia. We work to gain client feedback all year round, but we spend extra time on it at the beginning of every year, you know, that ‘new year, new me’ stuff? Make your salon bigger and better than ever, too, and stay ahead of the slump. What the new year means for my coaching business is that I am also opening my books to new clients again, so if you want to be a part of the awesome stuff we’re doing in my coaching business, inquire with assistant@ caitlynmenzel.com.

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WHY YOUR SALON SHOULD DO CONTENT MARKETING By Nick Bendel

Don’t do content marketing? That’s a shame – because I can guarantee your rivals do. Content marketing – or using writing, photos and videos to publicise your business – is a form of marketing that every salon business owner should do, even sole traders. The mistake a lot of business owners make is to think of content marketing as an expense. It’s not – it’s an investment in your future profits. That’s why your rivals do it. HOW TO DO CONTENT MARKETING: There are two main ways to do content marketing: • Write blogs for your website • Create content for social media Blogging can work really well, because it can highlight your salon’s expertise and boost its Google ranking. You can either write the blogs yourself or outsource the work to a content marketing agency. That said, hairdressers are creative types, so many will prefer to focus on social media. The two best platforms to use are Instagram and Facebook, because that’s where most of your customers are hanging out. HOW TO NAIL INSTAGRAM Instagram and hairdressing are a natural fit, because both place a high value on visuals. The photos and ‘stories’ (short videos) you post should send three messages: • Staff love their work • They’re good at what they do • The business has lots of happy customers With that in mind, here are the sort of scenes you should capture in your photos and videos: • Staff going about their daily work • Customers having service done (with their permission) • Before and after shots of hair • Hair products and equipment • The inside of the salon HOW TO NAIL FACEBOOK Instagram is owned by Facebook, so any content you post on the former can also be automatically cross-posted on the latter. Do it, because some of your customers will only be on Facebook, and they’ll enjoy seeing all those fantastic behind-the-scenes photos. You should also use Facebook to post written

content, which should include: • Short snippets of information • Outside articles (including any blogs you publish on your website) The snippets should mainly be advice – why your curls are a frizzy mess, how to make your colour last longer, how to deal with hair loss. You should also publish news about your salon – special offers, change of hours, new staff. As the term implies, these advice snippets and news snippets should be short. One paragraph is fine; even one sentence is fine. Facebook users tend to prefer short bursts of information over long essays. CONTENT MARKETING IS A LONG-TERM GAME You’re probably wondering – if you start posting content on Monday, will you notice an increase in turnover on Tuesday? No. Just as you can’t do 10 sit-ups and expect your abs to look firmer, you can’t post a few pieces of content and expect revenue to increase. Content, like fitness, is a long-term game. You need to do the right thing on an ongoing basis. That’s how you get results. The more interesting, relevant content your salon publishes, the stronger its reputation will become and the more enquiries it will generate. That, in turn, will lead to more sales. So, what can a well-planned content marketing program will help you do? • Generate more enquiries • Convert more enquiries • Establish yourself as an expert • Boost your Google ranking 1. GENERATE MORE ENQUIRIES Imagine you’ve got a leaking toilet. So you do a Google search for “[Your suburb] plumber”. Three names pop up. The first one doesn’t have a website. The second one does, but it’s got minimal content and it hasn’t been updated for a long time. The third one has a website, it’s packed with relevant content and it gets updated regularly. Which would you choose? If you’re like most people, you’d instinctively choose the third plumber. Funnily enough, the third plumber might be the worst of the bunch. But our unconscious brain assumes that if he’s got the most interesting

content, he must be the most professional plumber. 2. CONVERT MORE ENQUIRIES Content marketing doesn’t just generate more enquiries; it also converts more of them into sales. Most people would agree that the third plumber would receive more calls than the other two. But imagine you decide to be thorough and get quotes from all three. Before you pick up the phone, your unconscious brain has already concluded that the third plumber is professional, the first plumber is sloppy and the second is somewhere in the middle. Given those preconceptions, which plumber is likely to sound most credible? And whose prices are you least likely to question? Thanks to his high-quality content marketing, plumber three is going to find it easier to win your business and justify his prices. 3. ESTABLISH YOURSELF AS AN EXPERT Now imagine you meet the three plumbers at a dinner party. The first spends the night hiding in a corner, so you barely see him. The second one is visible, but doesn’t say much. The third one stands in the centre of the room and talks constantly about toilets, pipes and drainage systems. Which plumber would seem most knowledgeable and passionate about his craft? Businesses that pump out relevant, high-quality content are perceived as experts. Businesses that stay silent are easily overlooked. 4. BOOST YOUR GOOGLE RANKING As a general rule, the more relevant, quality content you publish on your website, the higher it will rank in Google search results. The two important words here are ‘relevant’ and ‘quality’. If you’re a hairdresser, it makes no sense to fill your website with articles about Donald Trump or Lady Gaga. You need to write about matters related to all things hair. You also need to ensure the content is well-written, otherwise Google will conclude your website is less important and deserves a lower ranking. Nick Bendel is head of content at Hunter & Scribe, a content marketing agency that specialises in producing high-quality blogs, social media posts and media releases for small businesses. He can be reached at nick@hunterandscribe.com.

A QUALIFICATION: DOES IT MATTER?

By Anthony Gray

It may surprise and even shock many professional Hairdressers and Barbers that in a number of states across the country, a qualification at the trade level is not required to own and operate a Salon or Barbershop. As an industry, we are justifiably concerned with the damaged caused to the trade by the dodgy self-taught operator who may have completed just enough training to be dangerous. But while many lament the lack of regulation that allows those without qualification to operate within the industry, a closer examination of who the majority of people are who operate without formal Australian qualification paints a slightly different story. A small but signifigant number of the top operators in Hairdressing and Barbering do so without an Australian qualification. While the reasons are wide and varied, the family nature of hairdressing means that often skills are passed down or developed on the job without the need for formal qualification. In addition to this, the international and cosmopolitan nature of our trade means that many of our hairdressers do not hold an Australian qualification but have qualifications from Europe, Asia or the Americas. So, does It matter……? While in real terms the answer is probably not, as you can forge a career without holding an Australian certificate, the benefits that this piece of paper can bring are significant. At a basic level, many salons will require a Certificate III in Hairdressing in order to be an employee and to ensure that they meet all public liability and business insurance requirements. Qualification also enables access to important industry networks such as the Australian Hairdressing Council’s Hairdressing Australia Industry Register (H.A.I.R) Critically, qualification is required in order to train apprentices. Without a Certificate III in Hairdressing, you may be unable to meet government requirements in relation to supervision and mentoring of an apprentice. This can effectively restrict access to funding and government incentives that are available as part of the apprenticeship system. And with major budget announcements in the last month doubling the dollar value of incentives to employers, the financial benefits attached to the employment of apprentices is improving. Additionally, the strength and esteem of the Australian qualification can open doors to work when travelling overseas. The reputation of the education system and of Australian Hairdressers 102

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and Barbers is real currency when competing with others for positions all around the globe. Finally, career progression can also be impacted by the lack of a qualification, particularly in the fields of education and training. Hairdressing training for a private RTO or TAFE college will require a Certificate III in Hairdressing for those looking to deliver training and assessment to students and apprentices. So, what’s the plan if you or any of your colleagues are in this position? Thankfully it does not mean going back to school to undertake extensive training and assessment for something that you are doing every day in your career. The answer lies is seeking recognition of your skills and knowledge so that you can then receive the shiny certificate to match the skills and street smarts that have been honed over time in the workplace. Your local training provider will call this a Recognition of Prior Learning or RPL process. While RPL can appear a little daunting at first, when you break it down it is basically an evidence gathering exercise. The Certificate III in Hairdressing for example is broken up into the practical skills and the knowledge you need in order to execute those skills. Therefore, the RPL process is about demonstrating that you have the practical skills to match those skills outlined in the qualification and then showing an understanding of the basic knowledge all Hairdressers and Barbers need to ply their trade. A great recognition process gathers this evidence in the most painless way possible and should include these elements: • A self-assessment – This helps to understand what is in the qualification and how your skills match up. • A competency conversation – The best way to demonstrate your knowledge is to sit down with your trainer and talk all things hair. While it may not cover all the technical words in the training package this is the best way to show how well you know your craft. • Practical Observation – Allowing a trainer to observe you working in your own natural

environment provides demonstration of skill to support the competency conversation. • Endorsement of skills – references and referees for those who have your back are the best form of evidence. • Supporting evidence – providing historical or indirect evidence like a job description or resume helps build the story of real work skills and experience. Sounds easy? Yeah right! The good news is that while it seems daunting, this is part of what many RTO’s do as part of their day job. Smoothing the way and gathering all of the above can be done in a way that, while not completely painless, is not quite as bad as a trip to the dentist. Further incentive comes in the form of increasing support from government for trade skills assessment or RPL. Governments of all forms are focussed on a workforce that is qualified. This means that substantial funding exists in a number of states for recognition, skills assessment and gap training. If you are one of the many highly skilled operators without the piece of paper to match then the time is right to show our trade qualification some love and make the call to your local training provider to discuss your options for RPL and what funding you can access to make it all happen.

(03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia

LEARNING TO PRIORITISE

By Dwight Hodge

It was around 9:20pm on a Thursday night, Gavin’s team had left for the night and he was just finishing up. Sitting in the back room alone in the locked salon he wondered, “Is this all there is?” Gavin has owned his own business for 4 and a half years. Things were okay, he was making a bit of money but he couldn’t seem to really get ahead. He was just so busy, with the books, the payroll, ordering stock, team development, team training. The list went on… On top of that he had a full book of clients. It seemed everyone wanted a piece of him but there wasn’t enough to go around. Although already tired, Gavin was still amped from the late night in the salon. He decided to drop in to the local for a quiet drink on his way home. Gavin was sitting down having a beer trying to figure out what to do next when Ian, a regular at the local, noticed Gavin deep in thought over a half-drunk warm beer. “Hey Gavin. I haven’t seen you for ages”, said Ian. “You look deep in thought. What’s up?” “Hey Ian. Good to see you mate. Just work, nothing serious!” Gavin shared. “Okay, what’s the challenge?” Ian asked, with an energy Gavin could only have wished for. Gavin paused momentarily wondering, “Shouldn’t I know what to do. I’ve been in business for nearly 5 years.” Ian had a way of getting people to talk. He sat patiently waiting for Gavin’s reply. “Ian, I just feel a little overwhelmed. I’m always on the go. Busy. Busy. Busy. If it’s not the book work, it’s payroll or team training or goal setting or running reports and ordering stock, etc etc etc. Business isn’t bad, I just don’t feel like I’m ever going to get ahead”. Ian sat looking at Gavin. Gavin sat looking at his warm beer. As Gavin raised the glass to his mouth, Ian asked. “So you feel a little overwhelmed?” With the same excited, energetic tone in his voice “Yeah, I feel there’s so much for me to do. I’m always on the thing that seems most urgent when I get a spare minute.” “Most urgent or most important?” quizzed Ian. “Mate, I just feel like a fire fighter. Spot fires seem to be flaring up everywhere and I’m always trying to put them out.” Gavin was beginning to share what he was really feeling. “Oh, I’ve been there before,” said Ian. “Hand me that napkin. This is going to change your life!” “I want you to draw 2 lines across the napkin. One from the centre top to the bottom, and the other from left to right. Fantastic you now have 4 equal sized boxes.” 104

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“On the left side of the napkin write Important, and on the bottom, write Urgent,” instructed Ian. “Think of all the things that are bouncing around in your head that you need to do in the next week or so. List them one by one plotting them in the correct quadrant.” As Gavin began plotting his to-do list on the back of the napkin, it dawned on him how simple this idea was. After a couple of minutes Gavin paused and read over what he had written. “How does that feel?” asked Ian. “Good. I really have a better sense of clarity and it doesn’t feel so overwhelming. Just writing it down really helped. Thanks!” Gavin said with a sense of accomplishment in his voice. “Let’s go deeper into this Gavin. In the top right square you have listed all the tasks which are both important and urgent. Correct?” “Yes!” Gavin responded with confidence. “These are the tasks on the top of your list. You must do these first. Remember they are urgent and important. I need you to add one more thing to this square and that is scheduling time in your week to work on the tasks you have listed in the top left square”. Gavin read over these again and realised that these were the tasks that were important yet not urgent. “Gavin. These are the important tasks that will have a great impact on the growth and success of your business.” You must take time to work on these tasks.” Gavin realised that Ian was spot on. The list of tasks in the top left square were all the things he knew needed doing but he never seemed to find the time. “Gavin, I want you to answer my next question honestly. The tasks you have listed in the bottom right square, the urgent yet not important tasks. Do you need to do these

tasks or could they be delegated to other team members?” “You’re right!” exclaimed Gavin “I could delegate most, if not all tasks. And I will!” “Great, now… the not urgent, not important bottom left square…Don’t even look at it!” Ian nearly shouted. “If it’s not important and not urgent don’t waste your or your team’s time. Most of these items listed will resolve themselves. If they don’t, they will migrate to one of the other 3 quadrants and you can deal with them then”. Gavin was amazed. He had visited the pub overwhelmed and feeling a little lost and now he felt a weight had been lifted off his shoulders and he had a plan to move forward. He could see by following this concept he would focus on the right things. He would make good use of his time and be so much more productive. His to-do list had been nearly halved and he was feeling excited about heading back to the salon the next day. From now on Gavin could see that he was going to spend a lot more time being the architect of his future success instead of the fire fighter always chasing after spot fire. 1. (do) Important & Urgent 2. (plan) Important 3. (delegate) Urgent 4. (delete) Not important or Urgent

Dwight is an expert in small business and leadership. He coaches salon owners to rediscover their mojo and propel their salons to fantastic new heights. Dwight’s mission is all about “making happy” . Contact Dwight at dwight@dwighthodge. com, www.dwighthodge.com, instagram @ dwighthodgecoach, facebook @dwighthodgecoach

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MASTERING YOUR CLIENT EXPERIENCE

By Samantha Jones

Client Experience seems to be the new buzz word in the industry right now. But what exactly is it? Most salon owners believe it is the service you offer when your client arrives in your salon, and yes, they are right. This is an absolutely crucial element of your customer experience, but how can you deliver that seamless experience if you don’t get the clients rolling in to your salon? Or worse still, what if they are the wrong clients?! I know it’s hard to believe that you can have the wrong clients but as the saying goes ‘ you can’t be all things to all people’. Client Experience begins the very moment a potential client discovers you and continues long after service is received. I have defined the 3 Phases of Client experience (or ‘CX’ as we call it) as the ‘Discovery Phase, the Service Phase and the Aftercare Phase. The very first moment a client discovers your business, they are researching you through all manner of avenues such as websites, word of mouth, google and social media. These interactions help to build the crucial elements of ‘know, like, and trust’ which are essential if you are going to convert a potential client from ‘Discovery’ to ‘Service’. Essentially, during the Discovery Phase it’s our opportunity to build relationships, create desire and prove that our business is the right one to solve a particular problem. In order to move from the Discovery Phase to the Service Phase, you need to make this transition as simple and as stress free as possible. Do you have information on your services, location and facilities readily available? Are you easily reachable? Is your online booking clear and easy to navigate? The Service phase has always been my favourite part of the CX journey. Specialising in outstanding customer service since my younger years as a flight attendant, I have been able to easily transition this level of service into my salons and this is the main component of my Socially Outstanding school. GREAT experiences are individual, but how do you deliver an individual experience each time a client visits you? The simple answer is, you don’t. Your experience needs to be consistent and predictable, and the individuality is injected by creating personal relationships and developing an intuition for an individual’s needs. Throughout my career I have had an obsession with understanding, delighting, connecting with and serving customers, and this ultimate focus on serving ‘through the eyes of the customer’ is what

has helped me grow 7-figure salon businesses in the fastest of times. I dedicated myself to developing a consistent client experience which began the moment a client discovered my business and continued to test and measure all aspects of the experience to see the impact each had on my bottom line. The most neglected stage of the CX is the ‘Aftercare Phase’. Most salon owners know they should be doing it but usually the best I see is a follow up call or message and then the client jumps into an automated retention system. What happened to valued relationships? Keeping in touch and staying front-of-mind will ensure that when your clients are ready to purchase again, they will think of you. Designing this phase and creating a plan for ‘keeping in touch’ will help increase the lifetime value of each client to the business. I have created 5 Core Elements to help with the design and achievement of great CX and each element can be applied to each of the 3 Phases. Meet R.I.P.P.S. Reachability: The customer can find and/or get access to your organisation easily. If a customer looks for you on Facebook and you are not there, you are not reachable. If the customer wants to speak to you on the phone, and they can’t, you’re not reachable. Research all the methods of contact that you may have with a potential or current client and ensure they are able to reach you quickly and efficiently via each one. Because clients expect to access services outside of normal business hours, our recent boom in chat bots through Facebook Messenger have exploded I highly recommend Salon Bot. Information Convenience: Can your clients or potential clients get the support, information and value that they want, when they want it?

Purchase Convenience: Customers often experience some friction or challenge when they want to buy something. Some things to consider: do you have a variety of available appointment times or are you booked out weeks ahead? It may be time to hire. Have you trained your team to produce work to your quality and do your clients know this? Is your salon accessible and convenient? Great CX enables customers to ‘buy’ or engage with something conveniently and with little effort and, amazingly, often provides some of the greatest opportunities for CX improvement. Personalisation: A customer feels they are treated as an individual; like a ‘regular’ but special. At a basic level, this may mean knowing your client’s refreshment or magazine preferences and offering them before they ask, but personalised emails or messages also fall into this category. A higherlevel example might be telling your clients what they need before they know they need it, such as a personalised email to say, ‘We know your shampoo will be running low, click here to purchase and we will deliver directly to your door’. (Most software systems will allow you to create tags for this) Simplicity and ease of use: To master ease and simplicity we need to consider all components of the overall customer journey, ‘before, during and after purchase’, looking at all touch points to ensure they’re intuitive, effortless and frictionless. Your website must be easy to follow, your booking software easy to use, and your services easy to understand. My parting comment would be to remember “great experiences are individual”…. Everyone likes to feel valued, and it’s the lasting memories you create that will ensure loyalty and repeat purchase. If you’d love help developing any aspect of your CX, get in touch with Samantha Jones, Client Experience Coach, at @Socially Outstanding contact@sociallyoutstanding.com

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