Year 11 Issue 1
TREAT YOURSELF & YOUR HAIR
HAIR BIZ Forum 2017
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> MIA DE VRIES - THE FOX & THE HAIR > SUSTAINABLE SALONS AUSTRALIA ICON INTERVIEW
> ANDREW O’TOOLE with Lee Cohen SPECIAL GUEST MC
> PAUL FRASCA
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CONTENTS
cover ON THE COVER 26-29 Opulent Glamour Manhattan Couture Extensions
REGULARS 10 Editors Letter 20-25 Industry News 72-73 Hair Shop
FEATURE 12-14 International Feature, Tom Connell 16-18 10 Minutes with Brett McKinnon 30-32 Nadine Johns Alcock – A Most Unconventional Career 34-35 The Science of Business 36-37 The Coming of Age for muk haircare 38-39 Kobi Bokshish Joins Matrix
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40 Into the Wilderness 42 Creative Siblings Unite 64 Sustainable Salons Australia Branches out to QLD
PROFILE 44-45 Renik Hair 46-47 Hoopla 48-49 Creating Your Own Retail Range By Kym Krey
EVENTS 50 2017 Schwarzkopf Professional Hair Expo Awards 52 Wella Professionals announce the Trendvision 2016 Winners 54 Z.One Global Conference – Australian Ambassadors in Milan 56 Fall in Love with Colour – L’Oreal
28 Colour Jam 58 Refresh, Explore, Inspire at the 2016 ASPYA Conference 60-61 In the Windy City, PH Trip to Wellington, NZ By Linda Woodhead 62 The Power of Pink! Silk Pink Ball
BARBERING 66 Roadtest: Wahl 5-Star Finale By Bruce Sam
COLLECTIONS 68-69 After Hours by Nicola Smyth 70-71 Craig Chapman Collection
BLOG SPOT 74 Global Education Landscape By Tracey Hughes
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75 Raising the Bar By Kirstie Stafford 76 Be a True Leader By Steve Corthine
BUSINESS 78-79 The All or Nothing Personality Style By Mike McKinney 80 Influencer Marketing 82-83 Making the Most of your Christmas Trade By Kelly Kent 84 Salon Differentiation: Are You Strutting Your Stuff By Jay Chapman 86 To Book or Not to Book? That is the Question By Estelle Oliveri 88 Watch Your Language By Libby Cornish 90 Does Your Service Suck? By Justin Herald
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HAIR BIZ PUBLISHER
Linda Woodhead linda@mochapublishing.com.au
EDITOR
Kym Krey kym@mochapublishing.com.au
EDITOR’S LETTER
ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au
ART DIRECTOR
Kellie Woodhead kellie@mochapublishing.com.au
ADMINISTRATION
Jess Richmond jess@mochapublishing.com.au
CONTRIBUTORS Kym Krey Linda Woodhead Bruce Sam Tracey Hughes Kirstie Stafford Steve Corthine Mike McKinney Kelly Kent Jay Chapman Estelle Oliveri Libby Cornish Justin Herald
OFFICE
PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au
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PUBLISHED BY mocha publishing
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HAIR BIZ, Beauty Biz, Australain Image & Barber Shop Hair Biz is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2017 mocha publishing All rights reserved.
Welcome to 2017! You made it! You survived the madness that is salons at Christmas; the weeks of extended trading hours; the last-minute clients begging to be squeezed in; the no-shows; the late arrivals; the 7am “I won’t be in today” staff calls on your busiest days of the year. Heck, you even survived Christmas with the family! You’re indestructible! And now, you’ve made it safe and sound into a brand new, exciting year. In front of you lies an adventure; a blank story book with 365 new opportunities just waiting for you to write the plot. How will your story unfold? As Esther Jno-Charles said: ‘What you focus on expands. So, focus on what you want, not what you do not want.’ The most powerful thing you could do right now might be to take 5 minutes before the year ramps up again to imagine how you want your year to evolve. What do you need to start doing that you haven’t done before? What do you need to do more of to get the outcomes you want? What is it time to stop doing to make room (or time) for more important things? The wonderful thing…and the scary thing for all of us is that we get to decide. May your decisions lead you toward the life of your dreams. Helping you to start your year on the right track are our team of business experts. Kelly Kent will kick us off with some smart New Year’s Resolutions and urge you to take this time to do what she calls a “Full.Salon.Audit”. Justin Herald will ask you to reconsider what it’s like to be a client in your own business and discover what might be Hidden In Plain Sight; Neil Osborne will give you the facts about discounting and what it does to your bottom line and Estelle Oliveri will help you use your Instagram account to turn viewers into potential clients. In this edition, we take a moment to celebrate 25 years of exceptional service to the hairdressing industry by Anthony Gray and his team at MIG college. Anthony shares the wonderful story of how it all started in his Grandfather’s barber shop in the 1940’s, before his Dad continued the legacy with his own salons through the 1970’s and then pioneering in-salon education in the 80’s. Anthony later joined the business and, bringing his financial and managerial skills, steered it toward the outstanding education provider it is today. The feedback was unanimous- salon owners rave about the
collaborative culture and dedication of the entire MIG team. Read the full story inside. If your New Year’s resolution is to get serious about your social media marketing, we’ve got just the thing to point you in the right direction. We spoke to 3 experts in this field to tell you where you should be focusing your social marketing efforts, what we often get wrong and why and the changes on the horizon we all need to be aware of. Adam Ciaccia shows us how his idea to video a haircut grew to what is now ‘HairTube’; his YouTube channel featuring over 220+ videos, 42,000+ Subscribers and a combined view count in excess of 6.5 million! And, saving the sweetest until last, we spend ’10 Minutes With….’ the delightful Paula Hibbard and share her journey from Tea & Tidy to International Educator and all-round fabulous woman. Get excited people; it’s your first Hair Biz of a brand-new year! Sit back, relax and enjoy. Your business inspiration starts right here.
Kym Krey Editor kym@mochapublishing.com.au
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INTERNATIONAL PROFILE
KING OF AFRO
CRAIG CHAPMAN Renowned for their excellence, the eponymously named Craig Chapman Hair Design is a super-stylish, unisex boutique salon nestled on a quiet residential street within the busy town of Launceston, Cornwall, UK. Offering prestige without pretentiousness, the team of exquisitely talented hairstylists strives for excellence in customer satisfaction, each encompassing an upbeat, cheerful disposition with a positive “can-do” attitude.; Known globally for his incredible afro styling skills and striking photographic shoots, Craig is just as proactive outside the salon environment and is regularly asked to assist on fashion shoots and at London Fashion Week. His passion for all things hair has seen him create an abundance of stunning photographic hair collections; leading to him being shortlisted for the British Hairdressing Awards and being crowned winner of the Best Afro Stylist Award
at The Hair Awards 2012 and the Mizani Afro Catwalk Awards in 2009. Craig is a much sought after stylist who uses catwalk trends as a rich source of inspiration, but then re-imagines these shapes in the salon for bespoke, effortless & totally wearable hair. Hair Biz editor, Kym Krey spoke with the owner of Launceston’s leading salon to hear his unique story.
TELL US HOW YOU FIRST GOT INVOLVED IN THE HAIRDRESSING INDUSTRY
I actually started my training at an afro salon in London which is how I became such a specialist
in that area. I’m from Cornwall so moved back 21 years ago and opened my own salon.
HOW WOULD YOU DESCRIBE YOUR SALON?
I’d describe it as eclectic, full of interesting pieces I found in vintage shops. It gives it a welcoming and warm feel, clients and staff
alike love it and we now have an image nobody else in our area has!
WHAT DO YOU THINK IS YOUR STRONGEST POINT OF DIFFERENCE FROM COMPETITOR SALONS?
I’m in quite a small, local town, so the fact that I travel the world for work means that the training and inspiration my team have already stands out from the rest, plus now we’ve refurbed the salon it has a completely different feel to anything else.
WHAT IS IT YOU LOVE MOST ABOUT CREATING COLLECTIONS FOR COMPETITION?
I just love creating new work. Even if I have time off, I’m still planning my next collection or working on a test shoot just for fun! Competitions add an extra element to it, but I do it more for me rather than winning (although that’s always nice!)
WHAT WAS THE INSPIRATION FOR YOUR STRIKING PROJECT X COLLECTION?
This collection was inspired by urban looks and I wanted the shoot to feel like a playdate with afro hair for the Project X Team. I encouraged
them to create without restrictions and really experiment and learn about afro on a blank canvas.
WHO HAVE BEEN YOUR HEROES WITHIN THE INDUSTRY?
There are so many! But a friend and true gentleman who I think is incredible, is Errol Douglas MBE.
FROM WHERE DO YOU DRAW INSPIRATION TO KEEP EVOLVING YOUR WORK?
Everywhere! I travel the world for work and have been lucky enough to deal with many celebrity clients, so I’m seeing different trends in different countries, and working alongside many other hairdressers means I am influenced by them.
WHAT OTHER CAREER OR LIFE GOALS DO YOU HAVE?
I’m so happy with where my career has taken me that I just want to keep on doing what I’m doing! I launched my own hair agency a couple of years ago, hairdotcom, where I source stylists when I’m doing something bigger such as The Brit Awards or TV shows, and I’d love to keep on with this.
WHAT HAS BEEN SOME OF YOUR FAVOURITE INDUSTRY TRENDS?
There have been so many! I recently did a shoot with one model which had a 90s Californian vibe as I love that style. I also love that men’s hairdressing has now become such a big part of the industry.
WHAT IS THE BIGGEST CHANGE YOU’VE SEEN IN THE INDUSTRY OVER THE YEARS? Social media has had a huge impact, both for good and bad reasons. It’s a great way to build and promote you brand and business, but can also overtake sometimes as you have to constantly be on it!
AND FINALLY, ANY ADVICE FOR STYLISTS ASPIRING TO SUCCESS WITH THEIR OWN PHOTOGRAPHIC COLLECTIONS?
Just go for it! Make sure you’re doing it for yourself rather than for winning an award as then, no matter the result, you’ll be happy with it and always do hair that’s true to you and your brand – you need to keep consistency. Don’t get carried away in the make up and outfits; it’s a hair shoot after all and that needs to be the focus.
10 Minutes with
PAULA HIBBARD
In the words of her dear friend, Faye Murray: “Paula Hibbard is a very special person. If you are fortunate enough to have her walk into your life, you can be sure your future will be better because of it.�
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Hair Biz Year 11 Issue 1
Over more than 20 years, Paula has amassed a wealth of knowledge, skill and experience, which she loves to share with stylists all around the world, helping them be the best they can be. Her businesses Fabulous Hair Up and Paula Hibbard Education were born from a passion for all things hair and offer customised in-salon and classroom style education to encourage, inspire & grow hairstylists in their craft. She has worked alongside industry greats like Benny Tognini, Shane Henning, Patrick Cameron and has styled hair across Australia, the US and Europe. She regularly works on film shoots, television and magazine shoots, but her true love is creating incredible hairstyles for brides on the most special day of their lives.
“Life is not a dress rehearsal so get in and make the most of every moment!”
Paula’s website is full of glowing testimonials from brides, students and stylists, all wowed by and incredibly grateful for her calm nature, generosity, warmth and incredible skill. Her easygoing, bubbly personality makes her an absolute delight to work with, ensuring her diary is constantly full. Thrilled to see such a lovely human succeeding, Hair Biz Editor Kym Krey spoke with Paula to discover her very interesting story.
TELL US WHAT YOU DO IN THE INDUSTRY TODAY: In the industry today my main focus is on hair styling. I have two arms of my business: one being education and one focusing on mainly bridal clients which keeps my hand on the breathers!
TO HELP US GET TO KNOW YOU A LITTLE MORE, WOULD YOU TELL US A LITTLE ABOUT YOUR UPBRINGING?
WOW! It’s cool to think about these things. I was born in country QLD, in the little town of Charleville. My Dad was a grazier and Mum, a hairdresser! I have
Paula Hibbard a younger brother Morgan. We moved to the Sunshine coast when I was six and I did all my schooling there. I started my career in hairdressing after trialling as both a pharmacy assistant and kitchen hand.
HOW DID YOU FIRST GET INVOLVED IN THE INDUSTRY?
I started as a tea and tidy with Jon Le Court in Caloundra after turning up in my school uniform. Faye Murray did my interview and gave me my first job in the industry. I was not guaranteed an apprenticeship, however I was glad to be in the door. From there it was just up and up. I tried competition as a young apprentice and realised quickly it was not for me, so it was my first and last. I had amazing managers and people inspiring me on the journey, one of them being my Mum. I worked for JLC for 11 years, finishing my apprenticeship, moving on to management of a salon, then opening a new salon for Jon and overseeing NSW for JLC as an Area Manager under Faye. From there I thought it would be cool to try sales, so took the bull buy the horns and became the Sales Manager for Mayo International NSW. This role took me into the world outside of JLC and made me quickly realise that sales was not as glamorous as the sales reps looked who visited me! Goldwell then approached me with a Colour Technician’s role and I was groomed to head up management of the NSW Technical team.
WHAT DID YOU LOVE MOST ABOUT THAT ROLE?
I had always loved the growth I saw in people as they learned and were inspired by being encouraged to move outside their comfort zones. This is where my true love of education started to bloom. While in this role I was asked by cont’d over page
cont’d from page 17
management to oversee the changeover of The Art of Hair from Schwarzkopf to Goldwell. This was a 2-week process and by the end, I was approached by Sharon Blain to come and manage her Colour Department. This I took on, much to the disgust of Goldwell, however it was to my benefit and the advancement of my career.
WHAT DOES CONTENTMENT MEAN TO YOU?
YOU HAVE EXTRAORDINARY SKILL STYLING LONG HAIR. HOW AND WHEN DID THIS BECOME YOUR MAIN FOCUS?
CRAZIEST, FUNNIEST OR MOST UNUSUAL SALON MOMENT?
While managing both the colour department and in-salon training, I also discovered my love for long hair and so the journey began in 1999 toward what would become Sharon Blain Education and my role there as Education Manager. With Sharon, I travelled the world, assisting her in teaching 2 and 3 day classes, Boot Camps and also conducting classes as Lead Educator under her banner. In 2014 we parted ways and Paula Hibbard Education was born from people contacting me, saying ‘come and teach us, we love you!’. Delorenzo then took me on as a guest artist and that is where I am today.
WHAT ACHIEVEMENT ARE YOU MOST PROUD OF IN YOUR LIFE OR CAREER?
I have to say my greatest achievement would have to be becoming a Mum. Jack and Max are my world and every day brings joy, love and laughter to my world.
BIGGEST CHANGE YOU’VE SEEN IN THE INDUSTRY OVER YOUR CAREER?
The industry and our craft is ever-evolving to our benefit, with new technology and ways in which the salon business runs. As it is now I love the we are coming back around to hair being more styled and groomed for occasions.
THREE THINGS YOU’RE PASSIONATE ABOUT:
• My family • helping young hairdressers be all they can be • being a great friend 16
Hair Biz Year 11 Issue 1
Contentment is being with my husband, boys and rusty the dog just hanging out!
WHAT’S ON YOUR BUCKET LIST? To have breakfast giraffes in Africa
with
A mother of the bride having to go and get ear plugs after I started blowdrying her hair because the dryer was too loud!!!
WHAT MAKES YOU LAUGH?
My husband Graham all the time!
YOUR GREATEST INDULGENCE?
My greatest indulgence would be to have my hair blowdried every week!!! This would be the ultimate!!
IF YOU COULD LEAVE THIS INDUSTRY HAVING ACHIEVED JUST ONE THING, WHAT WOULD THAT LEGACY BE?
To have encourage, inspired and grown hairdressers in the craft to be all they can be would be amazing!
WHAT’S SOMETHING INTERESTING OR QUIRKY WE MIGHT NOT KNOW ABOUT YOU? I love motorcycle riding
DO YOU HAVE A MOTTO OR SIGNATURE LIFE PHILOSOPHY?
Life is not a dress rehearsal so get in and make the most of every moment!
Contact M&U Imports for full product details on (03) 9555 1533 sales@muimports.com.au | www.muimports.com.au 662 South Rd, Moorabbin Victoria 3189 Australia
Hair - William Lamb, Daniel Granger Hairdressing | Photographer - Dan Thomas | MUA - Roseanna Velin | Nails - Amy Ganney
FRANCK PROVOST PARIS CELEBRATES IN STYLE WITH BRAND FOUNDER
More than 150 Franck Provost Paris team members and friends celebrated at Sydney’s chic Ivy Penthouse for the announcement of the 2nd annual Franck Provost Artistic award winners, the opening of the 24th Franck Provost Paris salon and Christmas celebrations. The stylish space was packed to the brim with glamorous guests, sipping French champagne and admiring the creative work of their fellow teammates displayed on the walls throughout the penthouse. Mr Provost arrived to a rock star reception and happily posed for snaps with the guests whom he fondly refers to as ‘his family’. CATEGORY WINNERS: • Artistic Team of the Year: Team Beecroft • Artistic Apprentice of the Year: Tammy Thai • Artistic People’s Choice: Ciara Fagan • Artistic Coup de Coeur: Brittany Cristaudo • Artistic Hairdresser of the Year: Adeline Franciere • Artistic Men’s Hairdresser of the Year: Lauren Parkes • Artistic Colourist of the Year: Crystal Wood www.franckprovost.com.au
IND US TRY NEWS
MARIE UVA NEW AMBASSADOR FOR AMAZING HAIR AUSTRALIA Leading Australian hair extension company Amazing Hair Australia has announced Marie Uva as their new brand Ambassador. Marie has worked with Amazing Hair products for the past two years, using the range to style a lengthy list of Australian and international celebrities including GiGi Hadid. Genius when it comes to intricate up-styles, it’s the effortless ‘twisty’ blow wave and luxury beach texture that has earned Marie an enviable following of Australian ‘it’ girls – Jen Hawkins, Nadia Coppolino and ‘Bec’ Judd. “I want my clients’ hair to be flawlessly beautiful, so from the Brownlows to The Logie’s, all of my clients are styled with Amazing Hair” explains Marie. www.amazinghair.com.au
MAKING NOISE IN LONDON! Returning for the fifth year, Richard Ashforth’s NOISE took over the Institute of Contemporary Arts on Pall Mall, bringing its edgy, underground hairdressing vibe to the Queen’s neighbourhood! NOISE was created to share knowledge, passion and inspiration, connecting the viewer to the performer with more of a ‘pop up’ feel rather than a formally staged show, pushing the hairdressing industry forward and taking creativity to a whole new level. The last-minute announcements of artists and venue purely on social media give the whole event an ‘unexpected feel’, as much for the audience as for the artists!
YUKO ANNOUNCES NEW NATIONAL SALES MANAGER Yuko welcomes their new National Sales Manager, Josephine Keay to the growing Yuko family in Australia. Jo will be a great asset to Yuko bringing with her a wealth of knowledge and experience in the hair Industry. Jo was formerly a Hair/Makeup Stylist for Vogue Australia, Colour Therapist for the Semaarn Group, Business Development Manager for L’oreal and Kerastase and renown Australian stylist. www. yuko.com.au
HAIRHOUSE WAREHOUSE LAUNCHES NEW LOYALTY PROGRAM
OUR NEW LOYALTY PROGRAM
Hairhouse Warehouse has responded to customer feedback with the launch of a new and simplified loyalty program, Style Society, which delivers real dollar-value rewards for members and a better bottom line for franchisees. Identifying from customer feedback that the existing platform wasn’t engaging customers, the brand now allows customers to choose how they would like to be rewarded and automatically emails a $15 voucher when a member accrues 500 points. Valid for 12 months, the voucher can be redeemed for products or services at any participating store or online. www.hairhousewarehouse.com.au
JOIN NOW HOW IT WORKS
SHOP IN-STORE & ONLINE
EARN
REWARD
1 POINT PER $1 ON PRODUCTS
$15 LOYALTY VOUCHER
2 POINTS PER $1 ON SERVICES
WHEN YOU EARN 500 POINTS
...and so will you
StyleSociety_A4_CounterCard.indd 1
HAIR EXPO AUSTRALIA WINS BEST SHOW
Hair Expo Australia continues to uphold its status not only as the premier trade event for the professional hairdressing and beauty industry, but one of the foremost trade expos in Australasia, after securing the awards for Best Show and Best Show under 10,000M² in the 2016 Exhibition & Event Association of Australasia (EEAA) Awards for Excellence. The award wins attest to Hair Expo Australia’s position as a leader in the Australian events industry and as the premier hair and beauty event in Australasia.
17/10/2016 2:39 PM
SAM JAMES-COCKAYNE TELSTRA SA BUSINESS WOMEN’S AWARDS FINALIST Recognising her as one of South Australia’s brilliant business women, Sam James-Cockayne was announced as a Finalist in the prestigious Telstra Business Women’s Awards for the Young Business Women’s Award, SA. It’s been a stellar year for Sam and her team at Orbe, winning this year’s National Visionary Award, Making national finalist in AHIA Newcomer Business of the Year and most recently, winning the public voted - Adelaide’s Best Hair & Beauty Salon, in Adelaide’s prestigious 2016 City Awards. Congratulations, Sam! www. orbe.com.au
ANOTHER AWARD FOR BOND HAIR RELIGION!
After winning the 2016 ACT Training Award for Small Employer of the Year, Canberra’s Bond Hair Religion took home the national title of 2016 Small Employer of the Year at the 2016 Australian Training Awards in Darwin. An annual celebration of the efforts and achievements of those involved in vocational education and training (VET), the awards recognise individuals, businesses and registered training organisations for their contribution to skilling Australia. Named the 2016 Australian Small Employer of the Year, Bond Hair Religion demonstrates outstanding commitment to training their employees and encouraging their ongoing development. www.bondhairreligion.com.au
HAIR EXPO UPDATE
Hair Expo Australia returns to Darling Harbour in 2017 and MCEC, Melbourne in 2018 Hair Expo Australia will alternate its location annually between Sydney and Melbourne for the foreseeable future, with the 2017 event returning to its home in Darling Harbour at Sydney’s new International Convention Centre (ICC) over 10-12 June. Come 2018, Expo will return to its Victorian home at the Melbourne Convention and Exhibition Centre (MCEC). To ensure no one misses out on their hair fix, an exciting new event called Hair Expo Pop Up will debut at Beauty Expo Melbourne (formerly Salon Melbourne) over 25-26 March 2017. www.hairexpoaustralia.com
HOT SHOTS TEAM 2017
2017 AUSTRALIAN HAIR INDUSTRY AWARDS
Sunday 26th March 2017
Plaza Ballroom, BCEC on Grey St Southbank, Brisbane
TICKET INCLUDES A La Carte Menu Beer, Wine and Soft Drinks Celebrity MC Great Entertainment
BOOK NOW ONLINE SINGLE TICKETS: $250 Table of Ten: $2200 Ph: 07 5580 5155 www.australianhairindustryawards.com.au f f
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QUEENSLAND’S FIRST PRIVATE TRAINING COLLEGE As Queensland’s first private hairdressing training college (operating for over 37 years), BSH, BSB and GCSH has assisted thousands of students and apprentices in developing the skills and knowledge to forge a successful career within the creative industries. BSH has become one of the most successful, creative and innovative private hairdressing training providers in Australia and in 1997 became the first authorised private hairdressing college in Queensland to train apprentices. Our highly regarded educators coupled with flexible delivery options tailored to suit your salon or shop enables BSH to implement a training program to meet your needs in 2017 and beyond. Offering Recognition of Prior Learning (RPL) programs (Barber and Hairdressing), gap and cluster training and short courses in beauty (via our sister school – Brisbane School of Beauty) the team at BSH has the staff and the resources to meet your education needs. To find out how easy it is for BSH to train your apprentices call 3229-2999
26 October, 20
CHISHOLM INSTITUTE’S’ GIRL BARBER’ WINS HBIA RTO EDUCATOR OF THE YEAR
Jackii Brown, girl barber and teacher at Chisholm Institute was awarded RTO Educator of the Year at the recent HBIA Student, Apprentice & Educator Awards 2016. With over 18 years’ experience in the industry, Jackii is a passionate educator and her stunning skills have been in the spotlight at Barber Wars and HBIA Hair Expo in Melbourne earlier this year. Jackii is working on building her profile internationally, heading to New York for a stint at celebrity salon ‘Hair and Co’ owned by Shannon William King. Girl Barber Jackii from Chisholm Institute Wins RTO Educator of the Year at HBIA Awards www.chisholm.edu.au 2016
Jackii Brown, girl barber and teacher at Chisholm Institute was awarded RTO Educator of the Ye at the recent HBIA Student, Apprentice & Educator Awards 2016.
SYDNEY TAFE’S DONNA COLOMBINI WINS 2016 AUSTRALIAN VET/ TRAINER OF THE YEAR
With over 18 years’ experience in the industry, Jackii is a passionate educator and her stunning skills have been in the spotlight at Barber Wars and HBIA Hair Expo in Melbourne earlier this ye Currently she’s working on building her profile internationally and is headed to New York for a st at celebrity salon 'Hair and Co' owned by Shannon William King.
“It’s refreshing to have passionate staff like Jackii on our team and we are confident that with strong practitioners like her we will lead the way in barbering training” says Manager of Chisholm Hair & Beauty Ruth Browne
Working alongside Ruth Browne and the formidable team at Chisholm Hairdressing, Jackii will drive the Certificate III in Barbering where she will design curriculum for an intense 6 month Head of Hairdressing atintroducing TAFE NSW Sydney TAFE, Donna course. This will be Teacher a progressive move towards accredited Barbers to the industry a Chisholm Hairdressing arehas proud to the take2016 the initiative with an expert team andfor work place suppo Colombini won Australian Training Award VET from industry.
Teacher of the Year. Held in Darwin, the awards recognise and
the outstanding of the Chisholm is acelebrate leader in vocational educational achievements and training and offers overVocational 400 courses across seven locations in South-East Bass Coast and the together MorningtonAustralia’s Peninsula as well as Education and Melbourne, Training sector by bringing Chisholm Online and in the workplace. For more information visit www.chisholm.edu.au. best apprentices, vocational students, training practitioners, registered training organisations, secondary school and industry partnerships. With over 36 years’ experience, Donna is a well-respected For media enquiries contact: teacher and outstanding manager who uses her extensive Justin Fallu, Manager, Marketing leadership skillsand andStudent close Recruitment ties to industry to ensure TAFE NSW Chisholm Institute- PO Box 684 Dandenong VIC 3175 T +61 3 9238 8150 chisholm.edu.au Sydney TAFE students get the best cutting-edge training in hairdressing and beauty. A great example is a recent study tour to Italy where students visited the best salons in the country to view first hand ‘best practice’ and innovative skills. Congratulations Donna! www.sydneytafe.edu.au
P R O F E S S I O N A L
I N T R O D U C I N G
Stunning New Colours Ash Violets Ice Blondes Toners
Hi Lift TrueColour offers online technical support. Join the Official Facebook Hi Lift Online Support Group Hi Lift Professional Products (Industry Professionals Only) Find us on Instagram @hi_lift_professional
Contact M&U Imports for full product details on (03) 9555 1533 sales@muimports.com.au | www.muimports.com.au 662 South Rd, Moorabbin Victoria 3189 Australia
COVER STORY
Silk Launches AMAZING New Business
Opportunity For Australian RTO’s & Students! Silk Oil of Morocco are teaming up with Australian RTO’s (Registered Training Organisation’s) to launch a New Student Business Training Program in 2017 enabling students to kickstart their own Business. We spoke with Shirley Piscina CEO and founder about the new Silk Student Program which offers education and training on how to run their own business and potentially earn extra cash from the efforts of others.
BEAUTY BIZ: HOW DOES THE SILK BUSINESS PROGRAM WORK? SHIRLEY PISCINA: Silk Oil of Morocco
has over 200+ Products in its range and will offer completely FREE to all RTO’s a Silk Product Training Kit. For instance if the RTO is training students in Hairdressing then they will receive a FREE Silk Product Hairdressing Training Kit valued at $2,500 SRP. If your RTO is training in Makeup we will give the RTO a FREE Silk Makeup Training Kit worth $4,500. Each kit includes Free Products, Marketing Materials and Product Information.
BB: WHAT MADE YOU DECIDE TO DO THIS? SP: We want to make sure that all
students start their journey using Australian Manufactured Products like Silk. We are a family run business and know how hard it is for anyone starting a new business. We want to make it both achievable and affordable for students looking to do so. Our company offers many more rewarding advantages for example: 1. We will offer the RTO a Local Silk Sales Rep/Industry Trade Professional to attend training courses at the RTO to educate the Students on the Silk Products and go through each Product’s Key benefits, its ingredients and also educate the student on how to use as well as some cool Tips and Tricks! 2. We will offer Silk Student Kits to the RTO at reduced Trade Prices, 50% off retail! 3. We will give Students an Online Log in so they can access the Silk website 24/7 and have access to their own Personal Silk Resource Centre which will give them access to many things such as:a) Trade Prices – Students find it hard to build their Kit and I know being a Mother with 4 kids how expensive things can be so whilst they are signed up to an RTO they can purchase anything from Silk online at Trade Price - 50% off retail! They can use the Products they train with and also sell the Products to their family and friends and earn an income $$. b) Monthly Trade Deals – Silk offer Monthly Trade Deals which can help when purchasing a complete Silk range i.e Lip 24
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Stains. It gives the Student stock, Testers and Start up Marketing Material free to help start their business c) Student Starter Kits – Sometimes students just want a Product Kit picked for them! We have a few options they can purchase at Special reduced Prices. d) Access to Video Tutorials on each Product to educate students. e) Access to Tester Sizes to purchase at Trade Price (not available to Retail customers) f) Access to Sales Webinars – to help support them on how to grow & nurture their business g) Access to Sales and Marketing Presentations – to support and educate them on how to gain sales h) Access to Social Media Presentations – Tips and Trick guides and easy to follow templates to support and help educate on how to use Social Media effectively. i) Access to special Silk PayPal rates. j) Access to Template Business Documents that can be used to assist with your emails and social media posts, eliminating the need for expensive graphic designs and saving valuable time. k) Access to their own Student Potential Customer Database. No computer programming or Computer costs, we have that covered! l) Training on “How to create Newsletters and Target Potential Customers for Sales” as part of their training Program this is totally free!
BB: TELL US A LITTLE MORE ABOUT HOW STUDENTS CAN SET UP THEIR OWN BUSINESS. SP: ALL Students that gain their Certificate
at the end of the course will be given their very own personalised FREE online Silk Website. They will also be awarded a Silk Business Attendance Certificate to recognise them as a Silk Industry Trade Professional. The website enables them to be on the Silk National Stockist Locator for local people to buy from their store or contact them direct for Consultations. When
Customers buy from their Silk store, they start earning money! (Subject to terms & conditions). They can then use their Newsletter Skills, their Social Media skills and Database Skills that they were taught earlier on in the Silk Program to start targeting their Potential customers to buy from their own personal website! Their new Silk website allows them to sell Silk Products that they are familiar with to their family and friends and make money! No need to hold stock! No expiry dates! We pick, pack and send. We would love Students to also help us at Trade Expos to gain experience. Silk will also be holding various Competitions and Educational courses to help grow their business! If you’re an RTO and would like to claim your FREE Kit or a Student that wishes to purchase Silk Products at Trade Prices and work towards your free online store Call Head office in Brisbane…1300 410 909 or email debbie@silkoilofmorocco.com.au Simply go to www.silkoilofmorocco.com.au and complete the Student or RTO Form located under the Silk Opportunity Tab!
HAIR BIZ Forum 2017
PREMIUM EDUCATION EVENT... NOT TO BE MISSED!!
Now known as the BEST Value Day on the Hairdressing Calendar, HairBiz Forum will once again bring a plethora of talent to the stage, in a full day of education, featuring International hair artists, business speakers and iconic interviews. HAIR HOOKER AND YOUNG (UK) + CHRISTOPHER DOVE & JOHN SIMPSON (USA) BARBER LANCE LIUFAU AKA TOPSHELF BARBER BUSINESS THE COOL KIDS IN THE PLAYGROUND + MIA DE VRIES - THE FOX & THE HAIR ICON INTERVIEW ANDREW O’TOOLE SPECIAL GUEST MC PAUL FRASCA HOOKER AND YOUNG
Sponsored By Schwarzkopf Professional Presenting to thousands of hairdressers, working on editorial campaigns and catwalk shows not to mention running their busy salons, the UK’s hottest power couple, Gary Hooker and Michael Young are both the brains and beauty behind the luxurious hairdressing brand Hooker & Young. Countless British Hairdressing Award wins including Colour Technician of the Year and North Eastern Hairdresser of the Year, Gary Hooker and Michael Young are part of an elite group of hairdressers to be nominated for British Hairdresser of the Year. “We’re bringing our new collection “Made in England” to Hair Biz Forum in March to showcase the quirky, individual and unique styles that form this collection. Inspired by celebrating different cultures and trends, the collection embraces
individuality and real people. We can’t wait! Since last visiting Australia, we’ve created many new collections whilst developing our Art Team and younger Protégé Team. 2016 was our ninth year nominated for British Hairdresser of the Year so it’s been a year full of travelling, seminars, education and shoots! We’re looking forward to coming back to Brisbane and showcasing our new collection to the incredible hairdressing talent that Australia has to offer.”
COCRE8 WITH CHRISTOPHER DOVE AND JOHN SIMPSON
Sponsored By Lanza CoCre8 harnesses the experience, wisdom and talent of Christopher Dove and John Simpson where you will experience classic education with a twist using methods designed to be used in the real world, for the real world. Through his individual identity and that of world
famous ‘The Doves’, Christopher Dove has worked as a Global Ambassador and Creative Director for many major brands. John Simpson, also known in his role as Lead Artistic Director and Global Master for international brands has been responsible for international trends, collections, education, business development and USA tour production. “Professionally, we feel the Australian artist is forward thinking, innovative and creative and this drives us as presenters to be the premium artists we believe we can be, to deliver invigorating methods to a ‘best in their class’ market. Through collaboration, connection and compassion, we will help the audience discover not only new invigorating skills, but also how to master the art of creative techniques. Translating TREND into Trend Relevant through contemporary craftsmanship and precision colour, which will inspire both the HairBiz Forum audience and their clients. We are both extremely excited to be back in a country we love, to find the time to emerge ourselves in the people, the food and the culture.”
TICKETS ON SALE
LANCE LIUFAU AND FRIENDS
Sponsored By Wahl BACK BY POPULAR DEMAND HairBiz Forum just wouldn’t be HairBiz Forum without a show from the wellloved Barbers lead by Master Barber and Educator, Lance Liufau. With their show always kept under tight wraps until the day, all we can say is to get ready, once again to be blown away with the skill, craftsmanship, heart and entertainment value of these talented individuals. Whether it’s fades, hair art or the business of barbering, there will be something for everyone as usual in this popular session.
COOL KIDS IN THE PLAYGROUND
Sponsored By Matrix In 2016, the matrix Australian Design Team embarked on a national tour of epic proportions exploring endless styling and creative possibilities. Now in an industry first, we have collected together a group of these cool kids to present a panel discussion, led by Petra Rijnbeek, to inspire and give insight into their business success, creative challenges and career histories. This eclectic bunch of individuals will have you questioning, laughing and no doubt wanting to be a member of one of the coolest gangs in the playground!
MIA DE VRIES
Sponsored By HAIRBIZ Owner of The Fox & the Hair Salon in Wollongong, NSW, Mia De Vries has recently risen from the ashes quite literally to continue her hugely successful business having lost her entire home to a fire. With 21 years experience in the industry and 11 of those as an owner/
includes 7 feature sessions, morning tea, lunch, networking oportunities & delegate show bag!! operator, Mia and her salon is well known in both industry and consumer circles as the epitome of success when it comes to using social media at its absolute best. Achieving over 13,000 fans on Facebook and 66,000 followers on Instagram, in just over 2 years, she will share the secrets of her success in terms of what works and when, how to strategically market to hairdressers as well as consumers, how to make a post go viral and all importantly maximise your investment. This session will give you REAL advice on how to make this work for you.
ANDREW O’TOOLE
Sponsored By HAIRBIZ Andrew O’Toole is one of the worlds most in demand hair & beauty photographers working on commisions with some of the worlds leading hair stylists such as Angelo Seminara,Trevor Sorbie, Beverly C, Errol Douglas and Lisa Shepherd. His work has been published in international editions of Vogue, Harpers Bazaar, Glamour, Oyster and more. Clients include Harrods, Toni & Guy, Davines, Label M, Essensuals, Alter Ego, Goldwell, GHD, Clynol, La Biosthetique, L’Oreal and more. He is known as THE photographer, that everyone wants to shoot with and has more ‘winning’ collections than any other photographer in the industry. While he has worked with the likes of Joey Scandizzo and Frank Apostolopoulos for more recent winning collections, here in Australia, one of the first big wins was with Lee Cohen, who will interview Andrew on stage about his career and undeniable talent. Be mesmerized by a special video presentation of his work and learn about his special connection with hairdressers all over the world learning a few inside tips along the way.
www.hairbizforum.com.au PROGRAMME 8.30 - 9.00am
Arrival Tea and Coffee
9.00 – 9.15am
Opening with Paul Frasca
9.15 – 10.00am
Cool Kids In The Playground Panel
10.00 – 11.00am Christopher Dove & John Simpson 11.00 – 11.45am MORNING TEA 11.45 – 12.30pm Andrew O’Toole 12.30 – 1.30pm
Hooker and Young
1.30 – 2.30pm
LUNCH
2.30 – 2.45pm
Sustainable Salon Australia
2.45 – 3.30pm
Mia De Vries
3.30 – 3.45pm
BREAK
3.45 – 4.45pm
Lance Liufau and Friends
4.45 – 5.00pm
Photos in the Foyer
> BRISBANE CONVENTION & EXHIBITION CENTRE > 26th MARCH ‘17 8.30AM to 5PM > TICKETS
$330
Includes morning tea, lunch, delegate show bag and more
TICKETS ON SALE NOW
www.hairbizforum.com.au
MADE IN
ENGLAND
HOOKER & YOUNG
APPEARING AT HAIRBIZ FORUM
HAIR Gary Hooker & Michael Young MUA Megumi STYLING Clare Frith PHOTOGRAPHER Jack Eames
IRIDESCENT
WARRIORS
APPEARING AT HAIRBIZ FORUM
HAIR Christopher Dove and John Simpson as CoCre8 Education MUA Liza Macawili Ramos 
 STYLING Christopher Dove PHOTOGRAPHER Robert Valentine
CHRISTOPHER DOVE & JOHN SIMPSON
CLASSIC EDUCATION WITH A TWIST!
INTENSE INFORMATIVE RAW AND REAL! WORKSHOP Get Up Close and Personal with the wisdom and talent of Christopher Dove and John Simpson (USA). A combination of two creative minds coming together!
MONDAY 27TH MARCH 2017 | 11am – 4pm BRISBANE SCHOOL OF HAIRDRESSING Queen Adelaide Building, 90-112 Queen Street, Brisbane
SINGLE TICKET: $395 TWO TICKETS: $690 save $100 Lunch Provided STRICTLY LIMITED NUMBERS
BOOK NOW!! www.mochapublishing.com.au/shop
7 1 0 2 L A CI I F F O E TH Y T R A P R E T F A A I AH
Sponsored by
he t o t r o Next Do t, n e v E a l n o i AHIA Ga t n e v on C e n a b s Bri on i t i b i h , t e e r and Ex t S rey G n o , e ne Centr a b s i r B k, n a b h t u So th, 6 2 h c r Ma y a d n u e S t a l l l ti m p 1 1 7 1 20
017 2 e h t f rs o e n n i W s the d r h a t i w w A e y str u d n Celebrat I r Hai n a i l a r Aust
Only AHIA attendees will be admitted
ADAM CIACCIA YOU TUBE SENSATION Managing Partner and Creative Director of Canberra’s Axis Hairdressing, Adam Ciaccia is also a You Tube phenomenon. An internationally renowned, award-winning Australian hairstylist, Adam’s YouTube Channel ‘HairTube’ features over 220+ videos, 42,000+ Subscribers and a combined view count in excess of 6.5 million!
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Showcasing hair tutorials, ‘behind the scenes’ fashion videos from photoshoots and two documentaries, Adam’s channel is the biggest of its kind in Australia and is ranked top 10 in the world in terms of subscription and traffic. With Social Media success high on the To-Do lists of most salon owners, Hair Biz Editor Kym Krey spoke to the man behind such success to learn just how he did it.
ADAM, TELL US ABOUT YOUR INTRODUCTION TO THE HAIRDRESSING INDUSTRY.
After completing my apprenticeship in 2003, I wanted to focus on mastering high quality hairdressing and also providing outstanding service for my clients. Then in 2010, I had a strong desire to learn from the world’s best, so I headed to LA and completed the ‘Master Class’ program at the Vidal Sassoon Academy in Santa Monica. In 2014, I also completed his International Master Diploma at the Sassoon Academy in Central London. That same year I took the reins as Managing Director of Axis Hairdressing in Canberra and 2 years later, I had an invitation from Matrix Australia to become an Educator and Design Team member which was amazing.
“I made it my mission to do videos and share them to feed my soul and to create a digital legacy.”
YOU’VE MENTIONED THAT HAIRDRESSING WAS A SURPRISE CAREER CHOICE FOR MANY OF YOUR FRIENDS. WHAT CAREER PATH DID THOSE CLOSE TO YOU EXPECT YOU TO TAKE?
Although the record may not show it, due to my lack of interest in my later years at school, I would say that most thought I would have taken an academic career path via university. I had an interest in applied sciences and computer programming so I guess that’s probably what most of them expected me to do. However, hairdressing was a conscious career choice, not a last resort. At 20 I started my apprenticeship.
YOU SPENT A NUMBER OF YEARS ESTABLISHING YOURSELF AS A PREMIER AN AWARDWINNING STYLIST. WHAT LED YOU TO CREATE TUTORIAL VIDEOS AND HOST THEM ONLINE FOR OTHERS TO VIEW?
After training in Sassoon in 2010, I returned
to Australia to share with my colleagues what I had learnt. During a training session, I asked one of the team to grab my phone and record this cut because some were unable to attend. Half way through, the phone ran out of memory. I decided to upload the video to YouTube so that I could then delete it off my phone to free up memory. The next day I woke up to comments of thanks and appreciation for sharing it. There were literally 100’s. It was then that I realised that not everyone has had access to great education like I had, due to living in remote areas or lack of financial means. I believe in life that you should do some things for your soul, not for financial gain, so I made it my mission to do videos and share them to feed my soul and to create a digital legacy. Unless YouTube gets deleted, my videos will remain an open source for anyone who thinks them beneficial.
TELL US MORE ABOUT THAT FIRST VIDEO WHICH PROMPTED SUCH A HUGE RESPONSE.
The first video was a Sassoon inspired geometric cut. The video is still on the channel today. The response was staggering; I couldn’t believe how many people watched it. The comments they left on that first video and others has inspired me to create what is online today.
DID YOU HAVE AN INTENTION TO UTILIZE THESE VIDEOS AS A MARKETING TOOL TO ATTRACT CLIENTS TO YOUR SALON OR TO ESTABLISH YOUR BRAND AS AN EDUCATOR? It was never intended as a marketing tool until 12-18 months after. By then I had created 6070 videos and we started to get an influx of clients calling and booking due to seeing some of my videos. I then realised how powerful this medium is. In 2013 the salon relocated after 22 years of being in the same location. I convinced my business partners to allow me to engage a local company to make a documentary about the salon, its history and the move. It gained local and national attention; major TV stations were calling me to meet with them to discuss commercializing it, however for many reasons we decided not to go down that path. The 6-episode documentary entitled ‘TEASE’ was, for our company, the single biggest investment the salon had ever made. Looking cont’d over page
cont’d from page 35
back now it was bold and brave and it was the talk of the town for quite some time. When Axis Lonsdale Street opened in September 2013, the response was overwhelming. The salon grew by over 55% in the first year and nearly 100% the second. My sister Nicole and I are very proud of this.
HOW DID YOU GROW YOUR SUBSCRIBER BASE TO OVER 42 000 AND HOW LONG DID THIS TAKE?
I still don’t know. It happened organically- I have not spent a single dollar marketing or promoting the channel. I just try to keep it real and uncut. IN fact, it’s so real that I can’t even watch my own videos sometimes! I just ramble on and I’m like “Oh Adam, please shut up mate!” I think the authenticity appeals to a lot of hairdressers.
HAS YOUR ONLINE PRESENCE OPENED DOORS FOR YOU INTERNATIONALLY?
Has it opened doors? I’m not sure. I am inundated with emails everyday asking if and when I’ll be doing international education and workshops. I am working on that now. My online presence has definitely built me an international reputation; one I was completely unaware of until I attended Salon International, London in 2014. I had never been to London before, but a few minutes after arriving, I had hairdressers from all around the world saying hello to me. I was shocked at how grateful people are for my videos and it was so motivating for me. Let’s hope some of those doors open soon!
IN 2012, YOU DID A DIPLOMA OF DIGITAL DESIGN MULTIMEDIA. THAT’S QUITE AN UNDERTAKING! WHAT PROMPTED YOU TO DO THIS?
I decided to do this so I could learn the Adobe Digital platform. Creating marketing material is expensive, but now I do it all myself. It also came in handy for photo editing, video production etc. It was after work 3 nights a week for 8 weeks. I highly recommend this to salon owners; it saves lots of money!
DO YOU GET REQUESTS FROM STYLISTS FOR VIDEOS DEMONSTRATING CERTAIN 36
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LOOKS OR CUTS?
I do, often. Returning the emails from my subscribers is almost a full-time job. I am often asked to do haircuts seen on celebrities etc. In my last video, I did a short pixie cut inspired by Clair Underwood from the ‘House of Cards’ drama series. It was a home run with over 1 million views in the first month. In 2017, I have a whole series of videos planned for production around this theme, so that should be fun.
WAS CREATING THESE VIDEOS AS EASY AS YOU THOUGHT?
Nothing is easy, but all the hard things bring the greatest rewards. I now have a full-time crew that shoot for me so all I have to do is find a model and show up. All the filming and post production is done for me now. I’m very blessed to have like-minded, creative people around me in Canberra to support my crazy adventures. My most recent was a new documentary in Los Angeles called ‘The LA Project’. They all told me I was mental, but we pulled it off!
WHAT WAS THE FUNNIEST OR STRANGEST THING THAT HAS HAPPENED WHILST YOU WERE FILMING?
I fell off my cutting stool once, but there would be an hour of bloopers recorded over the years. Some of the funniest things are just saying stuff that sounds completely wrong. During the filming of ‘TEASE’ it was essentially reality TV and the episode where I told the builder to rip the floor up because the basins were in the wrong position was …..awkward.
WHAT ADVICE WOULD YOU GIVE STYLISTS WANTING TO FEATURE THEIR WORK ONLINE IN THIS WAY?
I think there are many benefits from using video in hairdressing. First, I would suggest that one decides ‘why’ before you begin. For me it was about giving back, sharing and helping others become better. I had no agenda and still don’t today. Find out what your motivation is, keep it real and keep it authentic. The Dalai Lama says “Share your knowledge; it’s one way to immortality.” Don’t always do it for money, do something for your soul.
“Nothing is easy, but all the hard things bring the greatest rewards. I now have a fulltime crew that shoot for me so all I have to do is find a model and show up.”
NOW IN IT’S THIRD YEAR
WIN
A DAY WITH
Brad Ngata
SESSION THERAPY
The winner will be someone who shows themselves to be passionate about their craft and someone who will get the most out of this experience to further their career in Session Styling
CONDITIONS OF ENTRY FREE to ENTER Must have a minimum of 2 years experience being fully qualified (No apprentices)
WIN
Cannot have won but may have been a finalist in any of the major creative hairdressing awards i.e. HAIR EXPO, AHFA, HOT SHOTS
Up Close and Personal Session Styling Day with Brad Ngata
Must be willing to travel to Brad Ngata Hair Direction, Sydney to claim prize
Personalised Print Photoshoot A Special Feature including shoot imagery will be published in HAIRBIZ Magazine
HOW TO ENTER Email Your Name, Salon, Address and Phone number to session@ mochapublishing.com.au
Social Media Photoshoot for Instagram Winner also receives a 1 Year Subscription to Hair Biz Magazine Presented by
HAIRBIZ MAGAZINE & BRAD NGATA
Attach 2 collection images and a short one page bio of yourself PLUS...In 50 words or less tell us why you should win and what you hope to achieve from ‘Session Therapy’ with Brad Ngata Conditions: Any Travel and Accommodation are to be covered by the winner All entries are to be submitted by February 10th 2017 Winner to be chosen by Brad Ngata and Linda Woodhead Winner to be announced February 20th 2017
2016 SESSION THERAPY WINNER CHERIE FALCO
Hair Director: Brad Ngata Hair: Cherie Falco MUA: Chereine Waddell Photography: Grace Testa
Anti-establishment education is trending and will lead to collaborations between artists in the future from varied brands with a ‘pure’ message delivered to audiences.
KRISTINA RUSSELL
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BELINDA KEELEY
MIA DE VRIES The definition of anti-establishment is “opposed to authority” As a Haircolour Artist I have been privileged to work alongside amazing talent for the past 15 years as an Educator for leading haircare companies gaining invaluable knowledge and mentors. 2016 has been my most exciting year to date, by taking an artistic risk that is already paying off. This year I launched Kristina Russell Education and stepped away from the safety zone of a large multi-national company. I had the honour of using all my skills developed over the last 2 decades of hairdressing, and delivering relevant education to hairdressers. My ‘pure’ message shared behind-the-chair reality as well as techniques, plus practical workshops on real-life models. All workshops were capped at 12 students to ensure personal coaching, and open to students using any colour range that is stocked in Edwards and Co. Colour is an art form, and not something that can be copied form one another. This year had many learnings for me, and this included stepping away from my preferred brand of colour to learn a whole new range. I quickly realised I can colour with any range, because I understand principles (or laws) of haircolour. This is my motivation to develop a new type of “antiestablishment” haircolour education with other pioneering Colour Queens. I also made lots of mistakes that were easily rectified with a toner, which confirmed my belief that mistakes are OK. Often, we develop stronger understanding of why we do things after making a mistake from daring to try something new. For the first time together and independently of
any colour brand, I have grouped together with some of our industry’s top Colour Specialists. We will be collaborating in a full-day event that will inspire the attendees with 8 total looks. The artists are Belinda Keeley (Chumba Concept Salons), Mia De Vries (The Fox and the Hair), myself (Kristina Russell Education and Colourist at Edwards and Co), and a fourth Colourist soon to be announced. The iconic industry educator Grant Norton (Chester’s Wife Rose) will be the MC for both workshops. To kick off 2017 I reached out to these colour gurus and asked them to share what inspires their creativity:
BELINDA KEELEY. CHUMBA CONCEPT SALONS. EXPERT COLOUR EDUCATOR.
“My inspiration comes from many sources. I find it comes alive with collaboration and networking with other Hair Nerds along with trolling Social Media nonstop for inspiration! Creativity flows for me when I just give something new a go; a new formula, a new tool or a new technique. Current obsession is anything ROSE GOLD!!! It is not only the soft pinky mixed hue I love, it is also the texture, shine and dimension you get from a metallic. This hair colour on the right skin type has such a magical beauty to it.” - BK
MIA DE VRIES. FOX AND THE HAIR. INSTA FAMOUS BALAYAGE EXPERT.
“I’m like a bower bird - I collect shiny things!! Anything with a bit of shine and sparkle will always catch my eye. I am super attracted to water colours at the moment - anything with swirling and marbling, especially if it’s white & blue! I am also inspired by my plants - all the texture
and tones are really inspiring me right now!” - MDV
KRISTINA RUSSELL. GLOBAL COLOUR EDUCATION. HAIR VLOGGER. COLOURIST AT EDWARDS AND CO.
“Colour inspires me. I have always loved to draw and paint, with clashing colours and patterns. My love of visual arts led me to study Textile Design and Printing 10 years ago… and since then I have injected colour mixing and theory from a different perspective to the hairdressing norm. My current obsession is exploring the links between music and colour theory, and how to deliver this in an easy to understand approach for hairdressers of all levels.” - KR I would love to see Hair Biz colour lovers in the Colour Queens workshops. All programs are delivered in a fun, safe learning environment that encourages attendees to develop their own creative methods. Join the revolution of creative “anti-establishment” education at one of our events. Melbourne 13 / 02 / 2017 Sydney 20 / 02/ /2017 Further information and booking information can be found on websites www.kristinarussell.com.au and www.belindakeeley.com Happy Holidays xx Kristina Russell @ColourKristina https://www.facebook.com/ColourKristina Hair Biz Year 11 Issue 1
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LIGHTS, CAMERA, ACTION!
Situated in Narellan, NSW, Mynk Hair was started almost 10 years ago by husband and wife team Geoff and Dianne Lowe. Having been in the hairdressing industry and owning salons for 30 years Dianne is still very much in love with the hairdressing industry.
Sharing her knowledge with her team, her passion lies with cutting and styling and is fondly known as the Razor Queen, which is her signature and preferred technique of cutting. Dianne’s creativity is evident in so many facets of hairdressing and fast forward to 2015 which is when young gun Ronen Frankel joined the Mynk Hair Business as a co- owner and Technical Creative Director. With the intention of bringing amazing hair to the south west of Sydney and gold class customer service, Ronen has certainly made his mark and is passionate about continuing on such a well-respected legacy. Ronen started his apprenticeship with Toni & Guy Hairdressing, where he showed great talent and passion. Being recognized as a talent by the company he was given an offer to fast track and become a colour specialist for the company. He continued working with Toni & Guy for 8 years, working his way up the ranks to being a head colourist and leading multiple hair shows and fashion shows for the company. Moving forward Ronen found himself co40
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running a successful salon for 5 years followed by being head hunted by a global Haircare company. Here we would be one of their key educators and after spending 8 years travelling and inspiring hairdressers in the world of colour he found himself wanting to give his passion and creativity back to clients within a salon environment. Now at Mynk Hair he is always coming up with exciting new opportunities for the team and most recently arranged a live photo shoot in the salon. Planning ahead he will be hosting hair shows and events around the Macarthur Region; his way of giving his team creative expression and showing the passion and love he has for the hairdressing industry. We spoke to Ronen about his plans for the future.
WHAT MADE YOU DECIDE TO DO A LIVE PHOTO SHOOT IN THE SALON?
The photo shoot idea came after a staff meeting with the team about experiencing the different avenues of hairdressing, the team all said they loved that we did a big hair show in 2015 but
was there a way we could get more creative and try something else. I sat down and thought how can I attract attention for the business and give the team the option of some creative expression. So, I thought photo shoots are always privately done in a studio, why don’t I make it a live event right out the front of the salon so the public can view what we are doing and get a musician who wanted to showcase his or her skills so we can really create a buzz. Part of the idea also came from the face of being in a shopping centre, wanting to do something different and be able to publicise the business ina different way.
EXPLAIN THE PROCESS OF HOW YOU SET THIS UP
We had a 3 month lead up for the shoot. I sat down with the whole team explaining my idea and how it involved them all. The team then had a month to each come up with a concept and mood boards. Once each member of the team had their concept we spent the next two months all working as a team to find models, source clothing and work out a run sheet for the day. I spent a lot of time talking to local newspapers to cover what we were doing and with the marketing team at Narellan town
Christine Second Year Apprentice
Tori Senior Stylist
Amanda Senior Stylist
Dianne Lowe
Krystal Senior Stylist
Ronen Frankel
centre, where our salon is located, to help publicise the event. And of course, hitting social media was a constant task!
TELL US ABOUT THE ACTUAL DAY AND WHAT WAS INVOLVED
The day started at 6 a.m. There was lots to do before we started shooting, because whilst the photo shoot was going on we would still be trading for the day. The shoot started at 10am, with our secondyear apprentice, all of which was done live in front of the salon with consumers walking past and stopping. We had little time with trading hours of the shopping centre ending at 4pm and 8 collections to shoot on the one day. During the shoot, we had a young local artist come in with his guitar and sing and play for the day giving him the opportunity to promote himself to a pretty large audience.
DO YOU THINK THIS WAS A GOOD IDEA FOR STAFF MORALE?
Absoutely! So many young creative hairdressers come into the industry and many say they want to do session work, photo shoots and work back stage. What they don’t realise is all the time and effort it takes to get to do these things. This shoot gave them all responsibilities and tasks and an insight into this kind of work.
HOW DO YOU THINK BENEFITED THE SALON?
THIS
Dramatically! One because it was done live and two because we could show who we are to the public, which most hairdressing business’ can’t do until someone comes and experiences them in salon. For me it was also about giving back and developing the contacts that I have made in my business community. I belong to
a few business networking groups in my area and I wanted to involve other business to help grow my own and theirs. A massive thanks to Suzi Hodge Photography, for taking on the enormous task of photography all day and the pressure of doing it all live. Suzi is an amazingly talented photographer with a great eye for hair and fashion and really captured what we were all looking for on the day.
WHAT WAS THE CREATIVE INSPIRATION FOR THE SHOOT?
Each member of the team had to come up with a collection and turned it in to their inspiration. Mine was called Porcelain Androgyny I really wanted to play with that doll like face and male to female confusion. Dianne is always about her commercial looks and texture so she called her collection Sultry Texture. Krystal Senior Stylist Collection was called Mystic Impressions. Krystal was really inspired by meeting Brad Ngata for a training I had organized, Brad’s glitter work had an overall impact on Krystal’s collection, also combining the movie Narnia character being the Ice Queen. Tori Senior Stylist collection was all about being alternative. With the love of vintage Tori wanted to express both in her collection calling her collection Vintage Alternative. Amanda Senior Stylist inspiration was everything floral, wanting to really work with the bridal and formal looks and incorporation
flowers and nature, calling her collection Spring Romance Christine Second Year Apprentice really wanted to take inspiration from a masquerade ball working with glamourous up styles to create a mysterious image
ARE THERE ANY OTHER IDEAS YOU HAVE PLANNED?
I never stop thinking of ideas, I belong to a few business networking groups that meet weekly to network and refer business to each other. Being part of the groups keeps me coming up with ideas. In my first year with Mynk Hair we put on a stage show catwalk, in the middle of the food court, on a Thursday night. We had 30 models and it was about creating a spotlight on us as a salon and what we are about. This year was the photo shoot, next year… watch this space! For me it’s about doing big events in our area, I feel it’s a way to showcase who we are but also gives the team an excitement and ownership in the events which keeps them creative and excited about the industry. It’s also a great way to advertise our business! Looking ahead, I have a few plans up my sleeve working with local business to do a massive hair and fashion show in the shopping centre and working with the networking groups together to do another show as a big charity event. www.mynkhairsalon.com.au Hair Biz Year 11 Issue 1
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MISS
GERTRUDE
Miss Gertrude of Fitzroy is also not your average salon. Very environmentallyfriendly with top-level skill, they’re a rather large bunch of lovely modern hippies, with a team totaling 15 staff. A powerful partnership between Social Worker and former Stylist, Bianca (aka ‘the business mind’) and Scottish dynamo, Leanne (aka ‘the on-floor Magician’), this business continues to go from strength to strength. Why? In the words of one very happy client, “Excellent design, modern but inviting, and everyone is incredibly friendly and genuine.” What more could you ask for? Hair Biz Editor, Kym Krey spoke with Leanne Spence recently to hear their story.
TELL US HOW YOU GOT STARTED IN THE HAIRDRESSING INDUSTRY.
I started hairdressing when I was 15 in Glasgow, Scotland. Regular school wasn’t really for me so I decided to get out as soon as I could and start a hairdressing apprenticeship. I managed to get an apprenticeship with Rainbow Room International (one of Scotland’s largest and most innovative high end salons). I was really young and very shy so it was a massive challenge being around all of the super confident and creative stylists there. I slowly came out of my shell and went on to win a continuous improvement award and apprentice of the year with them. I’m naturally an introverted person which, earlier in my career, I thought would work against me but I have learned over the years to make this work for me in gaining trust from my clients and building up a really loyal relationship with them. 42
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SO WHAT BROUGHT YOU TO AUSTRALIA?
I came to Melbourne when I was 21 to do a working holiday for 6-12 months. I fell in love with what Australia had to offer and the diversity of the clientele who came in to the salon I was working at in Fitzroy, so I applied for residency and made Melbourne my home. I worked at that salon, Lure in Fitzroy, for the next ten years and built a great relationship with Reno Pontonio, the salon owner.
AND THIS IS WHEN THE IDEA FOR MISS GERTRUDE WAS BORN? Yes. Reno wanted to do something different and open a salon that was environmentally aware. We started talking and the idea for Miss Gertrude was born. Reno opened Miss Gertrude in 2012 with his business partner Bianca Villella. I was heavily involved in the set-up and I managed the salon for Bianca and Reno. I eventually bought Reno’s share of the business which seemed like a natural progression as I felt so passionate about the salon and the team.
YOU’VE GROWN THE BUSINESS SIGNIFICANTLY UNDER YOUR
OWNERSHIP. HOW WOULD YOU DESCRIBE THAT JOURNEY?
Getting to where we are today has had its ups and downs as in any business. It took me a while to learn the ins and outs of managing a large team of people, getting the best out of the team and creating a great culture and, of course, a great environment for our clients and staff. We have really grown as a salon over the last (almost) five years. Our vision has always been to create a local salon that is community based, warm and inviting, environmentally aware with a skilled team who share those values. We have definitely achieved that and will continue to grow with our clients and team in the future.
WAS BUSINESS OWNERSHIP ALWAYS PART OF THE PLAN FOR YOU?
No, business ownership wasn’t really part of the plan for me in the beginning. I have always worked really hard at my craft and been extremely client focused, so for years I didn’t really look outside of being a busy hairdresser and working on the floor. It was only after Reno asked me to help him set up Miss Gertrude and once I had started running it and gaining new skills that I realised that this was the direction that I wanted to go in with my career. I still love being on the floor four days a week working with my clients, but I also love working with a great team and focusing on supporting them to grow and in turn have a great place for clients to have their hair done no matter who they see.
HOW DID YOU FEEL ON DAY ONE, WHEN THE BUSINESS BECAME YOURS AFTER WORKING THERE FOR MANY YEARS?
It was a strange, surreal, emotional, a rollercoaster of emotions really. I felt really positive that it was the right decision, not only for myself but for the team and the salon. I told the team at the morning meeting and knew that they were happy and that I had their full support, so that was a great feeling. My day to day job didn’t change because I was already dedicated to running the salon. I did feel really excited and happy that all of my hard work was heading in the right direction.
YOU HAVE A BUSINESS PARTNER, BIANCA, WHO IS A FORMER HAIRDRESSER AND NOW A SOCIAL WORKER. HOW DID THAT PARTNERSHIP COME ABOUT?
I was introduced to Bianca through Reno, who originally set up the partnership with Bianca and her husband John who is a former hairdresser. Bianca and I have a similar work ethic and have always worked really well together, which made the decision to become her business partner a really easy one.
WHAT DO YOU FEEL IS THE SECRET TO MAKING A BUSINESS PARTNERSHIP WORK?
I think that the secret to making a business
partnership work is good communication, knowing what you are good at and each having your set roles within the business. This combined with trust, respect and support for each other is key to having a successful partnership. Bianca and I are always in contact with one another and make decisions together about the business, but we have a great deal of trust in each other so we also allow each other space to do our own jobs.
WHAT WOULD YOU SAY IS THE MOST CHALLENGING ASPECT OF SALON OWNERSHIP?
I’d say the most challenging part of salon ownership for me is learning how to switch off from work. When it’s your business it’s easy to constantly be switched on and thinking about it. Managing a team of different personalities can be challenging at times too, but it’s also really rewarding when you see your team members doing great work, achieving their goals and growing in their career or watching an apprentice finally mastering something that they have been trying to learn for a while.
WHAT HAVE YOU FOUND THE MOST REWARDING PART OF THIS JOURNEY?
I’d say that the most rewarding part of this journey has been the personal growth that owning and managing a salon has given me. I have learned so much over the last five years and become a lot stronger. I also love being in a position to reward other people for the hard work that they put in to Miss Gertrude, that’s a great feeling!
TELL US ABOUT YOUR BEST DAY AS A BUSINESS OWNER.
My best day as a business owner was.... The first day that I walked in to Miss Gertrude after signing the forms to become a director.
WHAT ARE YOU MOST PROUD OF REGARDING YOUR BUSINESS?
The thing that I am most proud of regarding Miss Gertrude is that we have really stuck to what we believe in and created a friendly, community based, environmentally aware salon. People have tried to sway us in different directions along the way, and although we are open to new ideas, we have really stuck to our core values and created a culture that is friendly, genuinely caring and inviting.
THE GREATEST LESSON YOU’VE LEARNT IN BUSINESS?
The greatest lesson that I have learned in business is to go with your gut instinct. If you think that something isn’t right or that someone isn’t working in your team, you’re probably right so you have to act on it straight away. Always go with your gut instinct and don’t doubt yourself.
IS THERE ANYTHING YOU’D DO DIFFERENTLY IF YOU DID THIS ALL OVER AGAIN?
If I did this all over again I would stop stressing and worrying about the little things and I would listen to my own advice about trusting your instincts. As far as the rest I wouldn’t change a thing; you have to make mistakes to grow as a person.
WHAT IS YOUR ADVICE ON BUILDING A HAPPY, HIGHPERFORMING TEAM?
My advice on building a happy, high-performing team is definitely communication, you must have regular meetings with your staff to help them to set and achieve their goals, but also just to check in on how they are doing? Education, people need to keep learning to stay inspired. Support for your team is really important too, my team know that they can approach me and ask for help with anything and I’ll give them the support that they need. Hair Biz Year 11 Issue 1
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THE LAD CANDLE COMPANY
When you think David Murray, you might think chic inner-city salon, amazingly talented stylist, or highly bespoke salon experience, but what you might not think is… candles! In fact, this multi-talented artisan has joined with his Interior Designer partner, Lloyd, to create the most stunning range of deliciously decadent candles which are achieving real success in the retail market. We love a good business innovation and fell immediately in love with this beautiful product so we just had to know more. Hair Biz Editor Kym Krey spoke to the lads behind LAD, David Murray and partner Lloyd Hodgkinson to learn what inspired such an interesting diversification.
OUR INDUSTRY KNOWS DAVID AS AN ESTABLISHED STYLIST AND SALON OWNER BUT MAY NOT KNOW LLOYD AS A VERY TALENTED INTERIOR DESIGNER. LLOYD, CAN YOU TELL US A LITTLE ABOUT YOUR BACKGROUND? LLOYD: I am a Senior Interior Designer
at renowned Brisbane design firm John Croft Design and have been helping clients transform their homes for the past 10 years. Like most hairdressers, I had an interest in design from a young age. I was fortunate enough to be given the opportunity to join John Croft Design after completing my diploma at Southbank Institute of TAFE. I’m passionate about many different interior styles, but do find myself always leaning to a very classical style. It’s wonderful because I now get the opportunity to 44
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nurture the next generation of Interior Designers who work alongside me while completing their work experience placements. The journey has gone full circle.
DAVID, YOUR EXPERTISE IN THE HAIR INDUSTRY FITS PERFECTLY WITH LLOYD’S DESIGN SKILLS. DO YOU OFTEN GET INVOLVED IN EACH OTHER’S PROJECTS AND OFFER INPUT? DAVID. I’m very lucky to have a
partner who knows so much about my industry and the companies and the people associated with them; it makes it very easy to bounce ideas off him because he understands. Lloyd is a great critic of my photographic work. There have been many stale mates over which images make the final cut in a collection! LLOYD. David sort of thinks he is an Interior Designer by default which is kind of cute! I always involve him in any decor decisions we undertake at home, but obviously, I always get final say!
SO, WHAT GAVE YOU THE IDEA OF CREATING A RANGE OF LUXURY CANDLES? DAVID. It all started with the need to
create a lasting impression for our guests on arrival. The fact that they responded so well and asked to buy them was when the light bulb turned on. The sound of the music, the taste of coffee and sweets, the feeling of relaxation while enjoying a massage or facial, the flawless design and ambience of a luxurious space – these elements consistently come together to build an all-encompassing, beautiful
experience. However, the use of fragrance to create a desirable space is often underestimated and widely overlooked. The beauty of LAD is that as with most luxury offers, your guests like to experience the product before deciding to take it home with them. By simply burning LAD CANDLE CO. candles in your retail space, you will build a memorable and inviting experience for your guest that will entice them to recreate it again and again in the sanctuary of their own home.
HOW DID YOU GET THE IDEA OFF THE GROUND? DID YOU ALREADY HAVE THE CONTACTS YOU NEED FOR PRODUCTION ETC? LLOYD: Ideas are great but without saving
some capitol to invest in the process an idea is just that. David really did all the research and number crunching; it was only when he felt he was onto a good supplier or direction that we went through things together in detail. We found that the people in the candle and fragrance industry were very willing to share their knowledge and their contacts, so we were very fortunate in that regard. The boys from Private Label Dynamics were a big help to David in the beginning, particularly Jeff. He gave David a lot of advice about manufacturing and supply which was so valuable.
WHAT CHALLENGES DID YOU FACE ALONG THE WAY? DAVID: LAD CANDLE CO. candles are
proudly produced in Australia, however the packaging had to be imported from Asia due to high printing costs in Australia. The language barrier and communication via Skype and email was challenging to say the least! We worked for 6 months alone just on the sticker for the candle, sending examples of stock and colours backwards and forwards, receiving test prints that were nothing like the approved proofs which was very frustrating and expensive.
‘LAD’ STANDS FOR LLOYD AND DAVID, I’M GUESSING? LLOYD: Good spot. Some think that LAD is
a line of men’s candles and we are more than okay with that because we were determined not to be another candle brand that looked as though they could only reside in the home of a woman.
I IMAGINE THAT YOU TRIALED THE FRAGRANCES IN YOUR OWN SALON FIRST BEFORE DECIDING ON YOUR FINAL COLLECTION? LLOYD: This was the best part of the process but also one of the hardest. We enlisted the services of a reputable fragrance house based in Australia and London who have an exhausting library of fragrances. We started with 60 sample bottles of oils and eliminated half based on cold throw. From there we burned each combination of oil to experience the warm throw. 30 became 10, and 10 became the final 6. Needless to say, our home and the salon had never smelt so good!
“Ideas are great but without saving some capitol to invest in the process an idea is just that.” WHAT WAS THE RESPONSE FROM YOUR SALON CLIENTS? DAVID: Love at first smell! Our guests have
been a part of the process from the beginning. We asked clients visiting the salon to fill out a questionnaire on the aesthetic, the name and the fragrances.
TELL US ABOUT THE RESULTS OF RETAIL SALES YOU’VE MEASURED IN THE SALON. DAVID: We keep on top of our stock
reports through our POS, so the proof is on the paper. LAD has provided us with a reliable source of supplementary retail income that is complementary to professional hair care. During Valentine’s Day, Mother’s Day & Christmas, LAD has made up to 54% of our retail sales. In December 2015, we sold 132 units resulting in a profit of over $1700. Throughout the rest of the year they are “the chocolates at the checkout!”
WHERE ARE LAD CANDLES SOLD? LLOYD: LAD was created to support the hair, beauty and florist industries. We officially launched early November so we would be more than happy to take enquiries from salons who are interested in creating another source of retail revenue.
IS THIS YOUR FIRST DIVERSIFICATION OUTSIDE THE TRADITIONAL SALON BUSINESS MODEL, DAVID? DAVID: It is. Past Goldwell QLD State
Manager Kieran Doyle said to me when we opened the salon in 2011 - “There is no point being busy chasing your name in lights if your business back home is failing.” I saw the candles as something that could be a distraction from the salon. The salon has been established for 5 1/2 years now and we have a great team that has made it possible for me to step back a little and work on LAD.
LLOYD, FROM YOUR PERSPECTIVE, I WOULD SEE MANY SIMILARITIES BETWEEN DAVID’S WORLD OF HAIR DESIGN AND YOUR OWN OF INTERIOR DESIGN. DO YOU AGREE? LLOYD: Absolutely. I see similarities
between David’s industry and mine. Both are creative, both seem more glamorous than they are at times and both impact the client on a personal level. Both industries start with client consultation and rely heavily on the professional suggesting change and pushing their client in a direction which is best for them, not always necessarily something they would have envisaged themselves. We all work within budgets and have to manage client expectations, and more importantly try to exceed those expectations!
SO, WHAT’S NEXT IN THE WORLD OF COMBINED DESIGN FOR YOU TWO?
The physical launch of LAD CANDLE CO. is just the beginning. Now the hard work begins! Building relationships with our customers and listening to their feedback so we can make positive changes is the focus for the next 12 months. We would love to have a second line of fragrances within 2 years, but again that all comes down to careful planning and consideration. Hair Biz Year 11 Issue 1
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THE NEW TONI&GUY 2016/17 COLLECTION CREATED WITH A SENSE OF ARTISTIC FREEDOM AND INDIVIDUALITY TO DELIVER A FRESH AND OPEN-MINDED OUTLOOK ON HOW WE CUT AND COLOUR HAIR. THERE’S BEEN A HUGE FOCUS TOWARDS THE ECCENTRICITY WITHIN FASHION, AS WELL AS THE REVOLVING CYCLE OF TRENDS SEEN DURING FASHION WEEK FROM ICONIC DESIGNERS SUCH AS HOUSE OF HOLLAND AND ALEXANDER WANG WHO PLAYED AN INTEGRAL PART TO OUR CREATIVE THOUGHT PROCESS.
“For colour, accents of colour were created with an internal softness. Boldness and partial lightener applications create editorial-inspired colours whilst colour-strobing and perimeter drifting are used to create alternative results.”
National Technical Director, Jack Morton
“The collection sees a triptych of sectioning patterns that allows us to create a collection of looks which vary in strength, texture and shape and all with a trend-driven colour palette. These sections work by allowing different techniques to be used within the same set of sectioning patterns to create a juxtaposed finish.” National Creative Director, Katy Reeve
“This year, we decided to approach the TONI&GUY DUALITY campaign slightly differently to previous years and create a years’ worth of imagery from which we captured around 40 shots that we then edited down to 25 which really showcases the creativity of the Art Team who always strive to make fashion led styles from the catwalk accessible to consumers” Sasha Mascolo-Tarbuck
“Our styling triptych consists of TONI&GUY creative favourites, including : The Halo, The Angle and The Curve. For colour, we’re introducing The Crescents, The Angle and The Panelling. With the millennials in mind, the Duality Collection was born from workshopping personalising techniques with accents of colour to work alongside a new wave of models. These ‘anti-models’ have a maverick approach and are willing to re-invent themselves to suit any show or trend which is a perfect fit for our clients at TONI&GUY” CEO, Dennis Langford
CULTURE SHOCK: GLOBAL COLLECTION LAUNCH 2016 For the first time, TONI&GUY welcomed consumers, VIP’s, beauty media and hair industry professionals alike to walk the red carpet & clink glasses at the TONI&GUY Global Collection Launch Show late 2016 at over Sydney’s largest floating venue, Dockside Darling Harbour. Key guests in attendance included Bachelorette stars Keira Maguire, Noni Janur and Faith Williams, beauty bloggers Amy Maree Comber and Liv Mennie and social media influencers Benji Condie, Alexandra Cuthill and Lizz Pennings. Crowds were wowed with a spectacular three-part evening including a pre-show reception, sit-down fashion show & VIP after party. The main fashion show unveiled world-class hair work by the national TONI&GUY artistic team and for the first time ever the brand has partnered with designers such as Karla Spetic x Teva, Mink Pink, Somedays Lovin, Calibre Menswear, and Kaliver as well as avant- garde creations by UTS Graduate students for an exclusive catwalk show. Following the fashion show and live entertainment (which included a flash mob, acrobatics and performances) the party continued at the VIP After Party where guests let their hair down at the gorgeous Port in Darling Harbour. Dennis Langford, CEO TONI&GUY Australia said the event not only provided the brand with an opportunity to celebrate with their loyal customers, but also to give back to their female-focused national charity partners. “For the first time ever, this year we are opening our doors to the general public to be a part of TONI&GUY’s Global Collection Launch Event,” said Mr Langford. “Inspired by our ties with fashion & long term partnerships with London Fashion Week, we are bringing you a show like never before seen. More so than that, the event seeks to raise funds for our two National Charity Partners National Breast Cancer Foundation & Look Good Feel Better that are close to our hearts as 70 per cent of our clientele are females.” All of this was made possible thanks to sponsors American Express, Wella Professionals, label.m Professional Haircare, Fitness First Australia, Napoelon Perdis & Rodd Richards Presents.
PURE E D U C AT I O N FUTURE FOUNDATIONS BEGINNERS
FUTURE FOUNDATIONS ADVANCED
2017
MENS
PRESENTATION SKILLS
FREEHAND COLOUR EXPERT
CREATIVE CUT & COLOUR
AVANT GARDE
TRENDS CUT
LOOK & LEARN DUALITY
LOOK & LEARN EDITORIAL SESSION HAIR
BOOK ONLINE TONIANDGUYEDUCATION.COM.AU /TONIANDGUYEDUCATION @TONIANDGUYEDU
2017 brings to you “PURE EDUCATION” Whether you are wanting to gain new skills, strengthen fundamental techniques or explore new trends, TONI&GUY Pure Education can be part of your success. Celebrating its 22nd year in business in Australia, TONI&GUY draws upon its substantial breadth of knowledge and experience and the revered talents of some of the very best team of art directors and educators worldwide. TONI&GUY Education offers 10 customised courses Nationally in Fundamental Cut & Colour, Men’s Styling, Long Hair & Session Work, Cut or Colour Trends, Avant Garde, creative work and Personal Development. For those who want a personalised touch in education, the TONI&GUY Academy of Hairdressing offers bespoke courses, allowing you complete control of how and in which areas to further your hairdressing talents. Whatever your current level of abilities, TONI&GUY Academy can specifically and professionally enable you to become a more complete and talented stylist and technician. Education is part of our culture, brand and reputation. It’s how we think, act & interact. It’s PURE EDUCATION.
“Continued learning is something we must never forget, as to the benefits one gains in personal growth, skill and confidence. If it’s easy, everyone would do the extra, but because its hard, only a few reap the rewards of continued learning. You can be ordinary or extraordinary. Its just the little extra that makes all the difference.” Dennis Langford Managing Director TONI&GUY Australia
“Education for me is a continuous journey and an exciting developing area of work. Its about communicating with people on so many different levels so that they get the best experience. There is nothing more satisfying than to see the “light bulb” moment with a student.” Katy Reeve National Creative Director TONI&GUY Australia
“As attitudes, technology & fashion move forward at such a pace; we have to keep up! For me, when I teach, that’s when I learn the most. Its a win-win for student & teacher. Education also provides morale! There’s nothing quite as satisfying as learning something new” Jack Morton National Technical Director TONI&GUY Australia
The Business of
ELECTRICAL STYLING TOOLS IN SALONS
Gurjit Ghuman-Wright
15 years ago, ghd created the business of retailing electrical styling tools in salon. Innovative and disruptive, ghd was the trailblazer that created a new religion for hairdressers and for their clients. Fast forward to today and ghd is still one of the key profit drivers for a salon business, continuing to create game changing electrical styling tools for their salon partners. HAIRBIZ recently spoke to Salon Sales Director, Gurjit Ghuman-Wright about the benefits of partnering with this global brand.
WHAT BENEFITS CAN A SALON ENJOY BY PARTNERING WITH ghd?
The salon industry has been through many changes, but the business of retailing ghd electrical styling tools in salon remains a major profit centre. If you compare the value of one ghd transaction vs the wetline/styling retail transactions that a salon requires to make the same money, the clear benefit from partnering with ghd as a salon business is that you can drive more revenue from a single transaction than any other products in salon. Bring that together with our brand recognition, award-winning campaigns, education and merchandising, ghd is the perfect partner to drive a salon business. In Australia, there are many brands entering the already fragmented electrical styling tool market place, 52
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however the ghd brand remains the uncontested market leader enjoying consumer brand awareness and recommendation that is far ahead of the competition.
WHAT IS ITS MAIN POINT OF DIFFERENCE?
What makes ghd stand out is our brand and our technology. The brand It sounds logical but with so many brands with many promises it is important that the points of difference are clear. For ghd is it quite simple, our brand awareness, innovation and technology drive our point of difference. We also support our brand and salon clients with the largest above the line media investment made by any professional hair brand in Australia to reach consumers directly. The technology In ghd’s dedicated R&D facility we have over 60 scientists studying and developing products in the science of hair. Out of Cambridge has come ghd platinum and the ghd exclusive tri-zone™ technology, that delivers ultimate results and healthier hair. Independently tested at Princeton University, ghd platinum™ has been proven to deliver 50% less hair breakage, 20% more shine and is kinder to your hair colour, vs other stylers working at 230 degrees. With ghd’s exclusive technology, we allow your
clients to control their own hair, and live their lives, fabulously.
WHAT MERCHANDISING, MARKETING & EDUCATION ARE PROVIDED?
Consultation At ghd we don’t just believe in education, education is the core of our business. Our education includes the salon business as well as further the creative knowledge of the stylist. In 2016 we have created a new consultative process called ‘The ghd 4-must-ask-questions + 1 promise.’ This process allows for electrical styling tool consultation in the initial client discussion to better understand their hair routine, in order to provide styling tool recommendations alongside other elements of their hair care. With cut, colour and haircare being the primary aspect of a consultation, it is easy to forget about electrical tools, however this consultative approach allows all elements of a hair care routine to be considered. ghd offer a highly comprehensive education program that includes foundation techniques, inspiration and creative seminars, all of which are delivered by the most awarded and recognised artistic team in the country. In addition, we are also leading the industry with our second year of live streaming, which brings education to stylists wherever they are.
Visual Merchandising To me, visual merchandising is the key to success for a salon business. We are investing considerable amounts of time and resources to educate salons to realise the opportunity of visual merchandising to best utilise the amazing brand and campaign elements that we produce. We have a highly skilled team that can advise on best position, dual display (core range and promotional range), impactful and seductive displays that evolve throughout the year to capture consumer attention. The salon partnership As you can see working with ghd is working with a brand that not only understands the hairdressing industry and consumers alike, but is dedicated to ensuring that when both meet, the magic happens financially for the salon and is a transformative experience for the consumer. After 15 years leading the heat styling market, ghd continues to push the boundaries with technology, innovation, campaigns, and delivering the best education program in the country. Salons who partner with ghd don’t get a relationship with a supplier but one with a brand that is side-by-side making sure that business growth opportunities happen.
WHAT PLANS ARE THERE FOR THE BRAND IN 2017?
In 2017, our ambition is to speak to salons that have been in partnership with ghd for many years, to remind them of the opportunities heat styling tools represent for their business, in a different and actionable way that has the consumer at the heart of their retailing. Today more than ever the consumer is looking for styling advice from the experts each time they are in the salon chair, that they can recreate at home to look and feel amazing every day.
WITH THE RECENT CHANGES IN OWNERSHIP TO COTY WILL THIS AFFECT THE AUSTRALIAN MARKET?
The recent sale and purchase of ghd by Coty International will not affect the Australian market. ghd is now part of the Coty Professional Beauty division, where it will be managed as a stand alone business led by the current ghd management team internationally and locally, and will continue to drive its innovation, education and support to the salon industry, as it has in the past. Being part of one of the leading beauty companies worldwide will certainly result in bigger, faster development.
FASHION ZONE INSPIRATION ZONE BUSINESS ZONE ghd Ambassador Jayne Wild
ghd Creative Director Richard Kavanagh
2017 EDUCATION OFFERING ghd education is back and better than ever for 2017, with courses including everything from session styling secrets to trend scouting. With a stellar line-up of experts, including ghd Ambassador Jayne Wild and new ghd Creative Director Richard Kavanagh, the 2017 program is set to inspire, move and challenge stylists’ skills. New to the program in 2017 are multi-award winning names Marie Uva, Danny Pato, Uros Mikic, Mary Alamine and Pauline McCabe, who will deliver the very best in hairdressing education from session styling to business acumen. From beginners to salon owners, everyone is catered for with this year’s syllabus, which has been handily arranged in four sections to cover all areas. The Learning Zone covers all of the essentials; the styling skills needed to be the best in the business with tricks and techniques to take straight back to the salon floor and be better, instantly. The Fashion Zone takes things up a notch with cutting-edge techniques to keep stylists ahead of the trends and create catwalk-worthy looks, straight from the runways. These seminars are designed to upgrade those styling and dressing skills to up the ante on both salon and photographic work. The Inspiration Zone is about just that; getting truly inspired by a panel of incredible guest artists. A sparkling line-up of hairdressing greats will share their expert secrets, techniques and success stories in this series of up-close-and-personal seminars. Finally, new in 2017 is the Business Zone, designed to take stylists and salon owners on a journey of discovery to transform their business and will support the growth of salon businesses through communication skills, retailing and social media seminars. Also on the prospectus for 2017 is the one-of-a-kind ghd Live Streaming. Now in its second year, this hairdressing industry first is designed to bring education to the stylist no matter where they are. In 2017, eleven of ghd’s education seminars will be available to view on ghdhair.live so stylists everywhere have the opportunity to learn and be inspired by the best in the industry. Robert Kovacs, ghd Education Manger, Australia and New Zealand, says: “In the 2017 program, there’s truly something for all stylists at every level. With incredible new talent, the program’s designed to showcase four key learning zones, allowing stylists to choose the best seminar that propels their knowledge.” To book directly or for more information:education@ghdhair.com.au or contact your ghd area manager Hair Biz Year 11 Issue 1
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MATTERS IN GRAY CELEBRATES 25 YEARS
Jim Gray
Rod Gray
2016 is truly a milestone year for Australian hair industry education pioneer Matters in Gray (MIG) as it celebrates 25 years in business. The Brisbane-based registered training organisation is a true family affair back by a proud heritage of more than 60 years in Australian hairdressing. Director Anthony Gray is the third generation to build on this impressive family legacy with Grandfather Jim Gray owning a barbershop in the 1940s and Dad Rod Gray’ owning salons in the 1970s. Born in 1991, MIG specialises in the training and delivery of nationally recognised hairdressing qualifications including Certificates II and III in hairdressing, the new Certificate III in Barbering plus a host of additional hairdressing and apprenticeship programs catering for school, college, community, mature age and international students. One of only 14 Registered Training Organisations to hold gold standard RTO Select accreditation from the Australian Hairdressing Council, MIG proudly delivers tailored apprenticeship training to 240 salons across Queensland and Tasmania, graduating 116 hairdressers in 2015.
THE MIG JOURNEY
This story began back in the 1940s when Jim Gray owned a barbershop in Laidley, west of Brisbane. With a pool hall out the back, it was the kind of place where local menfolk would gather, share a yarn and while away the hours. In 1958, Jim’s son Rod left school and joined his Dad to begin his apprenticeship and in 1966 at the age of 22, opened his own shop in Upper Mt Gravatt with a single barber’s chair he purchased for $5.00. By 1971 Rod was making a name for himself in the hairdressing competition arena, winning the QLD Men’s Hairdressing Award and then took out the top honours two years later, against a field of past QLD champions. Rod went on to judge the QLD Hairdressing Awards for the next 10 years and during this time watched long hair make its entrance on the men’s hairdressing scene which ultimately fuelled the growth of unisex salons, changing the industry forever. Sensing the need to move with this trend, Rod retrained in the art of Ladies hairdressing and opened a unisex salon near Garden City, Upper Mt Gravatt. Rod continued to successfully operate hairdressing salons in the area for the next 20 years. By 1989, Rod’s career was about to change again. After winning the Queensland Wella Service Excellence Award, he went on to compete against state finalists from around Australia and New Zealand. It was on this competition tour that Rod had an idea. He felt there was a need for
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Anthony Gray
hairdressing education and soon after, began to conduct seminars for hairdressers on client services. In these early days, he would juggle clients in his own salon and then travel to many others around the state to demonstrate his skills. From this, Matters In Gray Training Organisation came into being in 1991. “In the early days, we ran short courses for long term unemployed youth, followed by full time courses,” explains MIG Director Anthony Gray. “Once the training system was opened up to providers outside of the TAFE system, we entered into the business of apprenticeship training.” Taking the helm of a hairdressing education institution was an unorthodox move for accountant, Anthony. “It actually just happened after a conversation between my wife and my Mother. My Mum, a former school teacher, had been managing the operations of the business while Dad did all the education and whilst they’d done an amazing job for years, it really needed further help to grow. They decided that I should have a career change, leaving my high pressure job to join the business and achieve a more balanced lifestyle. I did that and here we are!” Today MIG currently trains more than 400 students annually, across several nationally recognised qualifications with their apprenticeship program averaging 30 new enrolments per month. Also delivering quality in-salon apprenticeship training to 200 salons across Queensland and Tasmania, the college tailors all training and assessment to suit the unique needs of individual employers. Alongside his father Rod, who still works in the business a few days a week at the age of 72, Anthony says that with the current high demand
and growth in barbering, in some ways MIG has come full circle right back to where it began. From the five-year barbering apprenticeships in the 1940s to current industry standards of flexible learning environments, digital training and fast-track qualifications, hairdressing education has changed dramatically over the decades. However, the Gray family’s commitment to excellence in education has never waned. MIG’s passion for education extends far beyond the boundaries of its training headquarters in Mount Gravatt. The company is dedicated to changing the lives of those less fortunate through a series of initiatives including supporting the hairdressing program at Brisbane Women’s Prison and working with disengaged youth at YMCA. Says Anthony, “We’ve actually been able to transition several youth through introductory programs to work experience to now fulltime paid apprenticeships, which is truly life changing” Other charitable causes on the MIG radar include fundraising through the AHC Smiles for Starlight campaign, participating in the Leukaemia Foundation’s World’s Greatest Shave and consulting to Hair Aid on its hairdressing education program design and delivery. Looking ahead, Anthony is continually analysing industry trends and evolving the MIG business to ensure it remains at the forefront of hairdressing education. “Our education programs respect the diversity of the craft now and into the future,” he says. “There is no room for a ‘one size fits all’ approach. “The key to our ongoing success is relevance to industry and maintaining currency. At MIG we strive to provide a community hub that
connects hairdressers and salons with the best, the brightest and the most current in education. We do this by offering access to some of the country’s most respected guest artist educators, plus fully supporting our own teachers to ensure they are at the forefront of the trade. MIG is also investing heavily in developing video and digital training resources that support in salon training and provide additional tools for apprentices to utilize as well as a framework for salon owners to help them develop their team.” When asked what he sees as some of the challenges our industry will face in the years ahead, Anthony replied, “I think definitely balancing the needs of employers with the wants of young apprentices. Employees really want to progress quickly and be working on the floor as soon as possible. They’re just not prepared to do repetitive work for years before being allowed to work on the floor anymore and I think this contributes to our incredibly high non-completion rate. Achieving this, however, requires intensive training and a sizeable investment on the part of the salon owner who may be concerned about the stylists’ longevity and loyalty to the salon before making such an investment. There’s no guarantee that after benefitting from this training, they won’t leave the business anyway. This also touches on another issue that we see emerging within the industry and that’s the 3 distinct models for work that a stylist can choose. Whereas for many years, the traditional path was to work for a large salon, we now see many stylists choosing to work freelance and be self-employed, rather than working for a salary and the emergence of independent booth-style work pods like we see
in the USA will also have an impact. We may see many stylists choosing to go straight from a college environment to working in their own independent ‘pods’ or small salons rather than seek employment in established salons. That could have a significant impact on staffing levels available for the industry, as well as the type of education demanded.” Whatever path the industry follows, MIG will be right there innovating and evolving to ensure they provide relevant education solutions tailored to stylists’ varying needs. On behalf of a grateful industry, Anthony, Rod and the MIG team, we salute you. Congratulations on 25 wonderful years in business!
“The entire Urban Chic team would like to congratulate Anthony and his wonderful trainers at MIG for an outstanding 25 years of educating our aspiring new talent. MIG personalize our education plans and work one on one with my apprentices and I, delivering fantastic results time and time again. A key factor to our partnership with MIG is the amazing Darryl; not only does he deliver excellent education we have lots of giggles along the way! So happy 25th Birthday MIG! Love from Amy and the Girls at Urban Chic xoxo “ - Amy Gaudi, Urban Chic
“George & I chose to work with MIG 7 years ago. We were so impressed with the wonderful attitude of Darryl & Anthony, their caring & passionate outlook on the youth being train PROPERLY & of course their action plans to achieve a fantastic relationship with us the owners & the apprentices. The quality of their training & service delivery goes right through from day 1 to the end of the apprenticeship. We wish Anthony, Darryl & the MIG team a very Happy 25 Anniversary” Kim Astro Chroma Hair Studio Hair Biz Year 11 Issue 1
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The Rise…and Rise of
SOCIAL MEDIA FOR SALONS Things have changed a lot in recent years when it comes to marketing your salon. A decade ago, we may have looked to print advertising such as local newspapers and magazines or maybe even a letterbox leaflet drop to promote our business and attract new clients, whereas now all the action is online and in particular, social media. Estelle Oliveri Many say the rise of social media is the most significant change to business marketing in the last 20 years. Research shows, on average, people spend nearly two hours a day on social media which offers a lucrative opportunity for web-savvy businesses to capture the attention of target clients. But for some, this domain is all too confusing. We all know we should be there but many of us just don’t know where to start. To give us the insider tips to getting savvy in the social space, we spoke to Hayley Mears - Director of Six Underground Media, Emma Monro - Director of Sales & Social VA & Estelle Oliveri - Director of Eternal Eve for Business, social media marketing experts for the heads up on what to do and how.
WHY DO YOU FEEL UTILISING SOCIAL MEDIA FOR MARKETING IS SO IMPORTANT FOR SALONS? EM: People are now choosing how and where
to consume their media and your clients are consuming more media than ever before. The first thing most people do when they roll over in the morning is pick up their phone and scroll through their Facebook or Instagram newsfeed. They’re looking to be entertained, to be connected with, to be inspired, moved in some way. This also influences their buying habits.
EO:
Social Media channels ARE the front face of salons in the digital world. With the obsession of the smartphone, people do all their research into salons online, prior to making an appointment. If a salon has no presence on Social Media, then a potential client cannot validate the business’ authenticity.
HM: This is also where people look to see your
‘real’ salon work- not the glossy retouched shoots, but what clients are walking out the door with. They head to your Instagram page as a way for them to assess your skill level and to see if your style and finish match their ‘in salon’ expectations. 56
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WHICH SOCIAL PLATFORMS WOULD YOU SUGGEST FOR SALONS AND WHY?
The experts agree on this one. Instagram, as it is a visual platform, and it gets good cut through to your audience. Estelle suggests Facebook and Google+ to engage with existing and potential clients and Emma also suggests that your Google My Business listing is really underutilized by salons. This now not only hosts Google Reviews, but also reviews from other platforms as well. Check yours out now! Hayley adds “The changes in the Facebook algorithm have introduced a minimal organic reach. So if you want more people to see what you’re posting, Instagram is the best digital destination. You can post a few times a day without it feeling too flooded. My other “goto” social platform is Pinterest. It’s our digital image library, we have created hundreds of boards (categories) so we always have beautiful images on hand.
“If a salon has no presence on Social Media, then a potential client cannot validate the business’ authenticity.” IF YOU WERE WORKING TO A BUDGET, HOW WOULD YOU USE EACH? HM: If you want to utilise Facebook effectively
you MUST have a budget for boosting your posts, otherwise, your efforts will go unnoticed. My recommended budget for Facebook ads is $50 a week. You can spread this out across five posts at $10 each or 20 posts at $5 each. either way, the total weekly spend of $50 is far more effective than small amounts.
EM:
Reviews, Reviews, Reviews - doing it yourself doesn’t require a budget, it requires discipline. As does creating still and video content for Instagram. Do it regularly so it becomes a habit. We use a great review collection strategy - and it is working wonders. 50% of our clients’ new business is coming from reviews, so pay attention to the reviews of your clients!
EO: 1.Instagram for potential clients to a view
a portfolio of work; 2.Facebook for salons to engage with existing clients and reach out to their friends; 3. Google+ for salons to build their SEO.
WHAT DO YOU THINK MANY SALON OWNERS GET WRONG
Hayley Mears
payslip from Facebook!
ONLINE? EM: Not being consistent. EO: Without realizing, salon
EO:
owners often showcase their work in a way that other hairdressers appreciate, rather than their ideal client. The second error is putting trust in staff to run social media when staff may not have a full appreciation or understanding of how to drive sales to a business.
HM:
Inconsistency and not utilising all the facebook features such as “offers” or “events”. Also, taking poor quality images with low resolution as part of their content output.
ARE THERE FURTHER CHANGES ON THE HORIZON THAT YOU FEEL MAY AFFECT THE SALON INDUSTRY? HM: YES! There are some huge industry
disruptions that will happen in 2017. The tech space is streamlining with salons to make all marketing and education more digital. New education apps will change the way we teach, eBooks are finally big in the salon space and the way we use social media as an internal salon communication tool will change significantly. Facebook is looking to bring out project management tools and team delegation software, so that your rosters and internal comms all have a place in your private Facebook groups. You will soon be able to download your Emma Monro
Social Media platforms are gearing to becoming predominantly video and live streaming. It is also becoming increasingly difficult to reach target audiences for free. Hence paid advertising is becoming the ultimate way to engage with target audiences.
WHAT IS THE BENEFIT OF USING A SPECIALIST SERVICE SUCH AS YOURS RATHER THAN TRYING TO DO THIS THEMSELVES? EM: The question to ask is ‘what is your zone of genius?’ If that’s being in the salon with clients, then that is what you do best. You shouldn’t have to master the ever-changing landscape of your online reputation. Outsource that to someone who excels in that skill.
HM:
If you’re time poor or not comfortable with social media, outsource it. For the price of a haircut or two a week you can really grow the number of bums on seats by using social media as a branding tool. We’ve also done all the trial and error for you. Across the last six years, I have spent every day working out the audience behaviours of salon clients. We know what they want to see and when they want to see it. That’s a huge advantage.
EO: Technology moves fast.
By working with a specialist, your social media channels are kept up to date and ahead of the game. You have access to someone who lives and breathes social media and can also provide the consistency, repetition and rhythm of posting that you don’t have time to do or could be better spent with a client in the chair.
HOW IMPORTANT ARE ONLINE REVIEWS? EM: Your future customers search a hashtag,
they study reviews. They look, not so much at your website, but at the media you are posting on your social channels. What you post online, and what your customers say about you online, is now more important than your website. 67.7% of purchasing decisions are influenced by reviews. 1 negative result can drive away 22% of new sales. So whilst you are creating amazing
experiences for your clients in the salon, now you need to create amazing media experiences for your audience online.
HOW DO YOU ASSIST SALONS TO ATTRACT NEW CLIENTS AND GROW THEIR BUSINESS? EO: For Social Media: By working strategically
with salons to integrate their social media into the lives of existing clients. We introduce clever ways to engage with existing clients that ultimately reach out to the clients’ friends. It’s effectively “word of mouth” captured online. For Social Media Advertising: By coming up with creative ways to entice people to make an appointment at your salon.
EM:
At SocialVA, we have found a unique mix of media which has attracted to our Hair Industry clients 50% of their new business over the last 3 months. We have built their email database, increased their positive online reviews, managed their unhappy customers so that they are less likely to go online, created engaging video content and increased their audience. Our clients have also found increased engagement with their team, and better recruitment of new team members.
HM:
We identify who the unique salon audience is, then we find a campaign objective that works to bring in what’s missing in the business. It can be a way to recruit new team members. Upsell new package and services to existing clients, build a digital list or email database. Bring in new business, introduce new business components - like barbering. We find the most common feedback we get from our salons is that clients saw our social media and thought we looked really cool and polished. That reputable branding is so priceless as word of mouth in the digital space is now becoming brand equity. So there’s the low down on all things social media. The experts agree, this is where it’s at in marketing your salon. If that’s not your skillset, here are 3 experts who can help you achieve your goals and gro your business in 2017.
Hair Biz Year 11 Issue 1
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ANGELO SEMINARA
Wins British Hairdressing Awards 2016
The 2016 Schwarzkopf Professional British Hairdressing Awards have been celebrated in dazzling style with 1,700 of the country’s finest hairstylists gathering at London’s glamorous Grosvenor House for the industry event of the year. Now in their fourth decade, the awards celebrate the very best in British hairdressing talent – an industry which contributes £7bn ($11.95 bn AU) to the national economy and employs more than 300,000 people. The BHS awards have launched the careers of a host of household names; from John Frieda, Nicky Clarke and Charles Worthington to Anthony Mascolo, Lisa Shepherd and Beverley C, as well as TV favourites Jamie Stevens and Andrew Barton.
AND….. THE 2016 BRITISH HAIRDRESSING AWARD WINNERS ARE… Northern Ireland Hairdresser of the Year: Julian Dalrymple, The Sitting Room, Ballymena Midlands Hairdresser of the Year: Nick Malenko and Sophie Beattie, Royston Blythe, Wolverhampton North Western Hairdresser of the Year: Marcello Moccia, Room 97 Creative Hairdressing, Wakefield Scottish Hairdresser of the Year: Suzie McGill and Dylan Brittain, Rainbow Room International, Uddingston North Eastern Hairdresser of the Year: Joseph Ferraro, Joseph Ferraro, Harrogate
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Southern Hairdresser of the Year: Anne Veck, Anne Veck Salons, Oxford Wales & South West Hairdresser of the Year: Steven Smart, Smartest 73, WestonSuper-Mare Eastern Hairdresser of the Year: Joseph I’Anson and Lisa Graham, Mark Leeson, Mansfield London Hairdresser of the Year: Luke Benson, D&J Ambrose, Pinner, Middlesex Avant Garde Hairdresser of the Year: Indira Schauwecker, TONI & GUY, Covent Garden Newcomer of the Year: William Lamb, Daniel Granger Hairdressing, Northampton Men’s Hairdresser of the Year: Terri Kay and Andrea Giles, Mark Leeson, Mansfield Afro Hairdresser of the Year: Robert Eaton and Karla AncliffSmith, Russell Eaton, Leeds Artistic Team of the Year: Angelo Vallillo Academy, Nottingham Schwarzkopf Professional British Colour Technician of the Year: Robert Eaton, Russell Eaton, Leeds British Hairdresser of the Year: Angelo Seminara
AUSTRALIA
A Brave New World in Creative Education
Global hairdressing icons once again gathered in Sydney at the Seymour Centre, before an audience of over 800 hairdressers over an epic THREE days of pure education and creativity, to bring to life the third installment of Ssh! Australia.
An awe-inspiring 3 days included the Ssh! show, Masterclass and bespoke Workshops with SACO & Mazella&Palmer confirming that Ssh! has truly become a world-class event. Led by Australian Hairdresser of the Year Alumni and legends of the global industry, Emiliano Vitale and Benni Tognini, the line up of talent for 2016 was truly impressive. As the audience settled in to embrace the poetic universe of contemporary hair culture, Jules Tognini introduced each guest artist to the stage. Popular duo, Mazella&Palmer presented Demeure, enveloping the audience in a daydream and fantasy, telling stories conjured directly from the imagination that most of us left behind in childhood, all whilst staying true to the duo’s philosophy of not just how to cut hair, but why. 60
Hair Biz Year 11 Issue 1
Mercurial and magical, Australia’s Richard Kavanagh embraced the ethos that is Ssh! challenging mindsets with an abstract narrative on the lack of connection in the modern era and paying homage to the importance the hairdressing craft, being one that cannot be mechanized or digitized. Taiwan’s Nick Chung and Andy Wong and their EROS entourage catapulted the audience into a new world of HUVATAR (human+avatar), where rapid technological developments have changed the world, influenced the human body introduced new innovations in hair and architecture. Robert Lobetta led a trio of Australian young guns – Alexandra Newman, Jamie Furlan and Kobi Bokshish into the world of ‘Asylum’. A safe place for the experimentation of your wildest ideas, with aggression in beauty and the opportunity to be
brilliant through by risking something different. SACO’s I.D. collection demonstrated that words were not necessary; sheer creativity and technique piqued and held the crowd’s attention. America’s Peter Gray shone the spotlight on human trafficking with the finale showcasing a model encased in a ‘web’ of twine; a reference to the underworld web that is the human trafficking trade. www.stopthetraffik.com.au www.thefreedomhub.org/ What’s next for Ssh! Australia 2017? We’re keeping that a secret for now! www.ssh.global
2016 SSH! INTERNS IN THEIR OWN WORDS… SUSANA MONTERO, MANAGING DIRECTOR: LA UNICA SALON. CREATIVE WINNER AND DE LORENZO NOVACOLORIST OF THE YEAR 2106 Winning the De Lorenzo NovaColorist of the Year 2016 competition was a very proud moment for me, and De Lorenzo providing an internship with Ssh! Australia was an amazing bonus. I was really excited about what I was going to be a part of. Ssh! Australia is an incredible fusion of creative minds presenting experimental hair and vision into the future of hairdressing. To be able to mix in with the artists and gain experience behind the scenes of such an amazing event was a fantastic opportunity. Observing and participating with everyone involved was priceless - it takes a lot of people for an event of this scale to succeed and it really was great to be a part of it. The best part about the experience was meeting and getting to know my fellow interns, awesome people, Mazella&Palmer beautiful people and exceptional artists, and meeting my living legend in hairdressing, Robert Lobetta. The organisers are pretty incredible people - with everything they had to do, they always had the time to acknowledge us. The invaluable take away from the experience would have to be the following: • Precision cutting from Mazella&Palmer definitely lifted my game in the salon, their approach to their work was insightful and inspiring. • Richard Kavanagh was, as usual, not only entertaining but easy learning, his Masterclass session was a memorable experience. • Team Lobetta had Aussie talent, each with their own vision in their creative space and exposure to an experimental view on art, poetry and hair of course. The interactive invitation to get up on the stage and have a go was brilliant! • SACO gave us a great look at using fibres and moulding them to a shape that not only looked fun, but fun to wear. • Eros was interplanetary and mind-blowing, using materials a landscape gardener would normally use, and creating avatars that moved and behaved almost alien like. • Peter Gray gave me an insight in modern day slavery that will stay in my mind forever. His presentation was powerful and emotional, an incredible way to end the event with such a powerful message and how our industry can really make a difference. I am truly grateful for my experience and the friendships made at an event I will treasure forever.
ALISON BROWN, HOOPLA SALON With my work colleagues having attended Ssh! Australia in 2015 as the De Lorenzo intern winners, I wanted to win this opportunity in 2016 to really get a behind the scenes look at what it takes to put on a show of this magnitude. Ssh is a hair show that truly brings together the best global artists, to present and educate through a neutral platform. The event goes for 3 days starting with a show, then on the second is the master class where each artist talks directly to the audience about their inspirations and explaining their looks and educating while answering questions. Day 3 is intimate workshops involving hands on work with the guest artists. For Ssh! 2016 I had the absolutely amazing opportunity to be teamed with EROS. From Taiwan, their work is avant-garde, and not something I have experience with so it was amazing to see the work that goes into each look. EROS arrived with a team of 9 people so I just helped out where I could, from braiding back the models natural hair, to running out to get more spray paint, to helping to glue pieces on to the model’s body. I loved seeing the intricate work that went into the EROS looks - each model was fully body painted then put into costume; the attention to detail was incredible. Seeing the effort that Benni and Emiliano contribute to making the show so special and the welcoming culture they have created was incredible. The Masterclass was an experience unlike any other; witnessing the different artists talk about their passion and what drives them, up close and personal. Listening to where they get their inspiration from and how they put their shows together was inspirational. I was also lucky enough to watch Mazella&Palmer cut hair up close and that was so amazing. From this experience I have learned that every little detail counts. To put on a show you need a village of people to help. That our hairdressing industry is so full of talent and supportive people is incredible. I feel very blessed to be part of it.
LISA POLINI, DELORENZO EDUCATOR As an educator for DeLorenzo, having the opportunity to get behind the scenes and shadow the international and local artists at Ssh! is an experience of a lifetime. So much goes into the event and having a chance to be with the interns over the days lead up to the event gave us a chance to witness the artists in all the major decisions, not only with hair, but also with production, model selection, makeup and costume. When attending events of this nature it’s always amazing to see the work and it now gives us an understanding of all that these talented artists undertake prior, during and post show. We at DeLorenzo are proud that as a fully Australian-owned and operated company, we can partner with Ssh! and give hairdressers these opportunities to gain experiences through our Novacolourist Competition. Our 4 major prize-winners received an all access backstage experience for 3 days. The chance to look, learn and be mentored by the world’s top creatives is truly an experience of a lifetime that the DeLorenzo family are proud to offer.
Exciting changes announced for
HAIR & BEAUTY
EXPOS IN AUSTRALIA
Following the overwhelming success of Hair Expo Australia, Beauty Expo Australia, and Salon Melbourne events in 2016, exciting changes have been announced for the 2017 events.
HAIR EXPO AUSTRALIA RETURNS TO DARLING HARBOUR IN 2017 AND MCEC, MELBOURNE IN 2018
Hair Expo Australia has confirmed that it will alternate its location annually between Sydney and Melbourne for the foreseeable future, with the 2017 event returning to its home in Darling Harbour at Sydney’s new International Convention Centre (ICC) over 10-12 June. Come 2018, Hair Expo Australia will return to its Victorian home at the Melbourne Convention and Exhibition Centre (MCEC). The decision was made after an overwhelmingly positive response from attendees of Hair Expo Australia’s 2016 Melbourne show.
HAIR EXPO POP UP TO DEBUT AT BEAUTY EXPO MELBOURNE
To address the location variation of Hair Expo Australia going forward, Hair Expo Australia has also announced the introduction of an exciting new event called Hair Expo Pop Up, which will debut at Beauty Expo Melbourne (formerly 62
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Salon Melbourne) over 25-26 March 2017. Hair Expo Pop Up will be designed to reflect the look and feel of a pop-up store, with many of the fun, creative events and demonstrations that make Hair Expo Australia the must-attend event for hair professionals. Likewise, when Hair Expo Australia returns to Melbourne in 2018, NSW-based hair professionals can attend Hair Expo Pop Up at Beauty Expo Australia. The Hair Expo community in both Victoria and NSW will never have to go without their local “fix” anymore, even in years when Hair Expo is not happening on their home turf.
SALON MELBOURNE BECOMES BEAUTY EXPO MELBOURNE, VICTORIA’S PREMIER BOUTIQUE BEAUTY EVENT
Beauty Expo Melbourne is a new, dedicated beauty event that will replace Salon Melbourne in 2017. Held over 25-26 March 2017 at the MCEC, Beauty Expo Melbourne will offer diverse, independent education and access to quality industry suppliers for the Victorian audience. Attendees will receive an inspiring overview of products and trends and the event will connect suppliers with the largest gathering of professionals for impactful product launches, sales and networking. What’s more, those
attending Beauty Expo Melbourne will also have access to Hair Expo Pop Up – this means one ticket gives access to two shows.
BEAUTY EXPO AUSTRALIA 2017 RETURNS TO DARLING HARBOUR, SYDNEY
Beauty Expo Australia will make its muchanticipated return to Sydney’s Darling Harbour in 2017, with the event to be held at the ICC from 26-27 August. Industry professionals will have the opportunity to try and test new product offerings, attend education seminars, and partake in high-profile events like the Nailympia Australia Competition and the Face2Face Makeup Competition, at a refreshed, more convenient venue. Julia Erben, Event Director – Hair & Beauty, Reed Exhibitions, said: “We’re thrilled to announce these changes and additions to our portfolio of events. After such a positive 2016 result for all our shows, we’re confident that the addition of Hair Expo Pop Up to Beauty Expo Melbourne, coupled with a fresh venue for Beauty Expo Australia and Hair Expo Australia at Sydney’s ICC, will mean 2017’s events are going to be even more fabulous and informative for hair and beauty professionals.”
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WAHL T-WIDE DETAILERS By Bruce Sam aka The Barber Bandit
The Wahl T-Wide Detailers are the perfect tool for precise cutting for edging up hairlines, beards and hair art. The Detailers are definitely a ‘go-to’ in my barber arsenal. Something I am very particular about with my haircuts is the lining up of the hair line and with these detailers being so precise, they assist in giving it a sharp, crisp look to make the haircut stand out even more. Being a corded clipper, obviously you have to work with the cord but having the 100% power all day especially in a busy barbershop definitely helps with time. Having the T-wide blade added to the new Detailers is definitely a bonus, covering more surface area and making it easier to line up around the tricky areas for example around the ears. Being such a close cut, I definitely utilise these as much as I can. Whether it be to line up the hair/beard or hair art. I also use it to fade, as it would be in barber terms a “00” (double zero) and can even erase any existing lines from using the “Wahl Finales”. Wahl Professional have done it again and in my book the T-wide Detailers are definitely an important tool to add to your existing range of Wahl Pro tools and will undoubtedly add more value to your haircut. Simply put they are precise, crisp and powerful, all in one, which absolutely contributes to the detail of the haircut. For more information www.wahlpro.com.au
SPECIFICATIONS
Professional precision chrome-plated WAHL T-WIDE BLADE. Adjusts to zero overlap. Designed for all trimmer and blending work and ideal for small hands. Powerful heavy-duty rotary motor, corded trimmer, ideal for continual use. Cord Length: 2.4m Cutting Length: 0.4mm Adjustable blade length 0.4mm-0.6mm Cutting Width: 35mm Kit includes: 3 attachment combs #1/2, #1, #1 1/2, cleaning brush, oil, blade guard.
THE BARBER MOVEMENT
As barbers we have a responsibility and obligation to our clients to give our absolute best, we must do all we can, to help our clients look and feel like a million bucks. In order to do that we continue to learn and evolve with the times, and as new trends and styles come into fashion.
To our loyal clientele we are the best at what we do, after all they return every two to three weeks and they pay us with their hard earned money for our services. But in a way of measuring ourselves and our skill sets against our fellow members of the industry, there hasn’t been too many events held in order to showcase your talents. On Sunday 11th of September 2016, an organised group of barbers who go by the name of The Barber Movement (TBM), from the Sydney region put together an amazing event, which gave barbers from around Australia the opportunity to unleash their talents, and showcase them to a conference room packed with fellow barbers and hairdressers, and also friends and family that were there to cheer them on. TBM consists of Max Laban, Charles Lomu and Ignatius Tevaga. Thirteen barbers in total were competing against each other in hopes to be crowned the First, Second or Third placed winner who received a great deal of prizes and recognition for their outstanding work. Being a male dominated industry I have to hand it to the one female barber (Samantha Jade) who entered and held her own against the other twelve male contestants. What set this event apart was not only the great organisation of it but what TBM had planned for the contestants, TBM wanted to add value to the event by organising a workshop on the Saturday for all the contestants to attend free of charge. Lance Liufau was the educator who had the privilege of sharing his knowledge with the contestants, with questions being asked which covered a wide range of areas, the conversations and ideas being bounced around really broke the ice between those competing, and really set the mood for the entire event. After which the contestants were wined and dined at a restaurant organised by TBM also, this ended the evening with good food, good company and
good old barbershop banter. The barber competition itself had different categories that the contestants were judged on, among them was your classic comb over and hair art. The intensity in the air was evident before the event, the look on every contestants face proved exactly that. But when things kicked off, everyone was in their element, working as if they were back in their barbershops doing what they love doing. A mixture of experienced barbers were present and competing, from your barbershop owner with ten years plus experience to your apprentice who had only been on the floor for six months. But still the love was there, no one put themselves above anyone else and no one made anyone feel like they didn’t deserve to be there. This is what shone through the most, was the unity between barbers, their peers congratulated everyone at the end and no one was left with a feeling of being excluded. A great example that should be passed on to the next generation of barbers entering the industry. The overall winners of the night was not an easy choice to make, as everyone’s work was brilliant, but coming in at Third Place was Masii Panapa, Second Place was Jake Putan and First Place Winner was Anthony Staltari. All three were outstanding in every category and showed a level of professionalism that was a standard to strive for. The event itself could not have happened without the awesome sponsors that were there in full support of The Barber Movement, among them were companies such as Wahl Australia, Auss One Training and Education and HairBiz and Barbershop Magazine. The future definitely looks bright for The Barber Movement as they plan for their next barber competition, so if you are a barber that wants to push through your own boundaries and test yours skills against some of the best Australia has to offer then keep an eye on The Barber Movement. Instagram: @thebarbermovementnzaus Facebook: The Barber Movement
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MAKING A DIFFERENCE
Starting initially in hairdressing, then realising that his strength was in men’s cutting and styling Arthur Kantarias clearly made the right choice being in the industry now for over 32 years.
With two shops in South Australia, Hair by Joe in Ridgehaven and Mario’s in the city of Adelaide, Arthur believes personal service and consistency to be the two key factors in running his successful business’. “Giving each customer the time to be heard,” says Arthur, “to listen and have a laugh while in the chair is so important.” Having completed work experience at Steve & George Hair Creations while he was still at school, Arthur thought being paid to talk all day was the perfect job for him. His father, however, was not as excited at the prospect of his son’s plans to leave school in Year 10 and become a hairdresser. We spoke to Arthur about his point of difference, staying up with the times and plans for the future BS: What do you love most about Barbering? AK: I love that we can encourage and offer our clients the opportunity to change – to challenge their comfort zones. There’s nothing better than seeing a mess of hair walk out with a smooth vintage style or even better, a man who lived the 1950’s going back to a rockabilly look. I enjoy being able to apply my knowledge and skills learnt over the past 32 years in the industry and the feeling of making a difference to someone’s day. Seeing your customers return time after time is so rewarding. Recently I’ve started doing a number of ‘pop up’ barber spots in pubs and at events. It’s a great way to introduce the next generation to visit to a barber, plus getting your hair cut while having a beer in the front bar is pretty cool too.
BS: How do you keep up with new trends and skills? AK: I watch the trends out of Europe and the States closely. I’ve built a great relationship with barbers from around the world and love seeing what they’re doing with their clients. I’m also a social media junkie - Instagram is such a great visual medium. BS: How important is the relationship with your suppliers? AK: Vital. My suppliers are integral to my business. Being able to call on them for advice and recommendation of their products is important. BS: Who are your partner suppliers? AK: Some of my preferred suppliers are: American Barber, Universal Barbers Australia, Milkman, Falling Axe Beard Balms and iCandy Scissors Australia. BS: What do you like most about the American Barber products? AK: The American Barber range is a breath of fresh air to the shop. They are easy to use and their fragrance is masculine but not overpowering. As a product, I don’t find them sticky or leaving a residue. The Clay Styler is long wearing and a great everyday hold and I use the Deluxe Pomade to hold pomp’s and those classic rockabilly styles. BS: And finally, where do you see yourself in 5 years time? AK: I’d like to continue my work as product ambassador for a few of the products I work with and I’d also like to be working in education to inspire and motivate the next passionate barbers.
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1 1. VEGAN ROSE GOLD AIRBRUSH MAKE UP BRUSH SET BY SILK OIL OF MOROCCO Incorporating 10 professional makeup blending brushes that provide effortless, airbrushed application. Silk Oil of Morocco’s Professional Airbrush range is made from soft, synthetic fibres that glide over the contours of the face to blend makeup seamlessly. Special curved designed handles allow for flexible grip and complete control. Made from premium quality vegan Taklon, these brushes are also hygienic and cruelty-free. www.silkoilofmorocco.com.au 2. NEW MATTE BLACK TAPWEAR FOR HAIRDRESSING BASINS BY COMFORTEL Get the latest interior looks, with the Comfortel Hairdressing tapwear that features a matte black finish with round lines to give your salon a modern ‘on-trend’ look. For those looking for a little luxury in the salon or adding your own signature style, what better way to do that by adding a little extra detail of bold tapware to your wash lounge. Black tap ware has become a fast growing trend around the globe, adding a sense of minimal luxury with both traditional or modern salon interior styles. Comfortel’s Matte black hairdressing tapware looks smooth and sleek, boosting a bold and sophisticated statement on any hairdressing basin. The inherent simplicity of a streamlined black tap and shower head against a contrasting neutral basin is just about as stylish as you can get. • Matte black finish • WELS-rated 4 star, 7.5 litres p/m • Watermark approved; AS/NZS 3718:2005 • Includes Showerhead, Flick Mixer, Black Braided Hose with Hot & Cold Outlets www.comfortel.com.au
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3. STYLE LINK MINERALS By Matrix The texture trend is growing and evolving and Matrix has responded with the addition of three new mineral-charged stars to the Style Link family. Offering an array of playful, workable textures to create infinite styling opportunities, each product offers long-lasting hold and shape that doesn’t compromise on natural, fluid movement. Texture comes even cleaner with the introduction of MicroMineral Technology to enable that sought-after, touchable finish with weightless separation and a matte finish… no stickiness, no build-up, no crunch. The range includes: Airy Builder. This dry texture foam can be applied to either damp or dry hair to create instant body, texture and weightless separation without the crunch. Mess Maker. The ultimate lightweight texture spray infused with Micro-Salts and Vitamin E to create enviable fresh-from-the-beach texture with a soft, touchable finish. PLAY BACK. Showcasing micro-mineral technology, this multi-skilled dry shampoo gently absorbs oil and impurities to refresh hair and revive your style with that sought-after, undone, effortless day two look. www.matrixaustralia.com 4. ARGAN INFUSED HEATED VOLUME BRUSH BY SILK OIL OF MOROCCO Silk Oil of Morocco’s digital Argan Infused Heated Volume Brush is a unique patented design with Argan/Keratin Ceramic Technology to provide instant volume and lift. Heated ceramic plates infuse hair with Argan Oil and Keratin particles during styling to create huge lift and volume whilst leaving hair nourished and silky smooth. The kit includes the Argan Infused Heated Volume Brush, 60ml Argan Liquid Volumizer, 60ml Argan Thermal Protection & Shine Spray and black satin heat resistant travel bag. www.silkoilofmorocco.com.au
5 5. THE CLAY STYLER BY AMERICAN BARBER The Clay Styler by American Barber is fast becoming the #1 Matt Clay styling product on the market Become an American Barber stockiest 03 9555 1533 or visit www.muimports.com.au 6. SILK MAKE UP BRUSH STAND BY SILK OIL OF MOROCCO A great accessory to add to your make-up station! Use this Silk Makeup Brush Stand to display or store a variety of cosmetic brushes, keep your makeup space organised and your brushes clean and ready to use. It also acts as the perfect drying rack for brushes after they have been washed. This lightweight portable stand is easy to assemble and works well for both professional and personal use. www.silkoilofmorocco.com.au 7. CLEAR SHAVE GEL BY MILKMAN AUSTALIAN Milkman Grooming Co. have redefined what it means to have a clean, close shave with a cool, new “Clear Shave Gel”. The gel is soap free and moisturises as you shave! It’s designed to reduce friction, allowing the blade to glide across the face. Many men are time poor, and have more important things to get on with. Simply apply the shave gel, shave and wipe your face with a towel. There’s no need to wash your face or apply moisturiser as this gel will leave your skin feeling smooth and hydrated. www.milkmanaustralia.com
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8. Argan Infused Rose Gold Titanium Curling Wand By Silk Oil of Morocco Silk Oil of Morocco’s argan infused rose gold titanium interchangeable curling wand elevates style performance and hair protection. MCH Triple Zone Heating and Multi-Layer Ultra Technology work together to increase heat up time and reduce styling time while Nano Ionic Ceramic Particles polish hair strands to a high-gloss, buff away imperfections and eliminate frizz whilst helping to protect hair strands from multiple types of damage. The wand’s titanium barrels dipped in a lustrous rose gold argan and keratin solution ensure the fastest heat transfer speeds and allow a smooth, even finish every time as they shape exquisite curls that reflect dazzling shine. Heating curls from the inside out, the wand leaves the hair full of natural bounce and vitality - the utmost in professional power and healthy hair protection. www.silkoilofmorocco.com.au 9. CARE BY KEUNE Keune Haircosmetics announce the relaunch of Care; an extensive professional range of haircare products enriched with essential minerals that intensely nourish the scalp to target individual hair concerns and deliver healthy hair. Whether the issue is dry hair, damaged hair or dandruff, a properly functioning scalp is the key to beautiful, healthy hair, so each Care product is enriched with active ingredients throat nourish and soothe the scalp, while conditioning and pampering every strand of hair. The new Care range consists of ten different lines designed to tackle specific hair concerns including scalp, colour protection, condition and volume. www.keune.com.au
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STEVE CORTHINE
BLOG SPOT.
If you are like me, you are obsessed with social media. It started for me on Facebook in 2006moved to twitter 2007, and then I’ve pretty much tried everything since. My 3 platforms of choice are FB, Instagram and Snapchat. So, a couple of months ago Instagram changed and created insta stories... Facebook couldn’t buy Snapchat, well…. snapchat didn’t want to sell. Apparently, FB offered 3 billion for Snap! Now FB/ Instagram is a very aggressive company, it sees a competitor doing something unique and copies it, such as going ‘live’ and adds it to interfacePeriscope. Different emotions, so we can like, feel sad, love... copied wechat. You now have permission to express yourself without the pressure of likes or public comments on posts that disappear in 24 hours. And yeah, brands are going to love this. The most interesting part? What Snapchat does next…
Snapchat’s founder Evan Spiegel understood teenage sharing. It’s about instant expression, not accumulating stuff on your profile. Seeing that he was onto something, Facebook offered $3 billion for Snapchat in 2013, but he said ‘No’. So, what’s the opportunity now that they’ve nicked his best ideas? Perhaps it’s to stay a teenager, to never grow up into that glossy girl with the perfect life. There’s still space for a private world where it’s okay to eat unphotogenic food and do unphotogenic things. The kind of place where you hang out with your mates in trakkidaks blogging about nothing – or turn yourself into a cartoon dog. Maybe Insta did Snapchat a favour, saving it from being invaded by adults and brands, and challenging it to come up with the next thing (and monetise it) in a world of copycats.
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KIRSTIE STAFFORD
BLOG SPOT. FAIL TO PLAN, PLAN TO FAIL! 2017 has begun… The Christmas decorations are all pulled down and you have broken up any remaining gift packs that are lingering around from the day that makes the world go crazy! January is a time to reflect on all we did the year prior and a time to implement what we want to achieve for the year. Its a time for hope, its a time for direction The start of a new year is always the start of planning. Fail to plan, plan to fail. An oldie but a goody. This year our planning is starting with a client survey asking what they loved and what they want to see more of. Without the client we have no purpose. We always listen to what they want. With our team we are hosting a planning session, to outline:Communication & Expectation We will talk about our sales goals and client numbers goals for the year. We use our P&L to see what service & products worked and didn’t work. We have them do a S.W.O.T analysis on their skillslooking at Attitudes, Initiative, Common sense, Enthusiasm, Presentation, Ability to take directions, Listening skills, Coach ability, Accountability, Teamwork. This is so key to their progress if they do not know what you are expecting from them. How can they deliver? The KPIS we use in the salon to
manage performance are sales based. We then set our Training for the year. This is based on the services we wish to offer, making sure then our training plan reflects the strengths and any weakness we may have. We use a skills matrix that is so simple it outlines every service we do and who can execute it to our salon standard. Training is such a big part of our culture. All team members must attend 5 activities through the year to keep their skills current and increasing. Do not be afraid to change your service offerings and introduce new things- or delete what’s not working. Training is expensive, you must see a return on your investment. We then re-do our price list, and timing schedule to reflect the wages and cost. Lastly… we outline our marketing plan for the year, using a calendar to mark all the significant dates; Valentines Day, Easter, Mothers Day, Christmas you get my drift? We include public holidays. We then include staffs birthdays & holidays. This then becomes our year planner. We market based then on Significant dates, Seasonal Trends and then Quiet Periods. Good business doesn’t happen by chance. www.woohoosalon.com.au www.facebook.com/woohoosalon kirstie@woohoosalon.com.au
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BUDGETING, PAYING YOURSELF FIRST AND STAYING ‘IN THE BLACK’ By Dianne Kennedy
A question I constantly see on social media posts in small business groups and forums is “How much do I pay myself?”.
There has also been advice from various business and personal development gurus and coaches that you should pay yourself first before you pay your business expenses. I believe there is a conflict between these two opposing notions. How do you pay yourself first, if there is not enough money in the coffers, yet still pay your suppliers on time? What has been forgotten in the “pay yourself first” mantra is the business owner’s obligation to pay their suppliers for the goods and services that have been provided to them, on time. So how do you do both and still stay afloat? The answer is that you create a business plan and then a budget for how you’re going to get there. A great way to budget and manage your cash flow, is to record your future expenses before they are due. This is called accounting on an “accruals” basis as opposed to how small business owners often account for their income and expenses – which is on a cash basis. This also assumes that you are using good accounting software. No software – no accruals or budget! I believe that it is critical for business owners to use a great bookkeeping/ accounting software (such as Xero and Receipt Bank). What’s the difference then? When you account on a cash basis, you only record the income when the cash comes into your bank account and record expenses when you pay them. Using the alternative accruals system, you record your income when you deliver the service and record your expenses when you receive the supplier’s bill before you pay it. 76
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Retailers should account on an accruals basis even though they record their income on a cash basis. So, this means that when you receive your telephone or rent bill for example, you record the invoice in your accounts as payable. The expense is recorded on the date of the supplier’s bill, but you pay it at a later date. When you do that, you know how much money you will need in the future to pay your bills. Then you will also be able to determine what your drawings/wages can be. When a business is starting up and has only been trading for a short period, it’s often hard to tell what you should draw as a “wage”. The sober fact is that in the early stage of a business the business owner usually does not draw a “wage”. Every cent is used to build the business, advertise, market, train, learn and buy product. In fact, it is often suggested that you should not go into business unless you have working capital to launch the business and provide cash to keep the business afloat until the sales are more than break-even level. The thing that alarms/annoys me about paying yourself first is that the message has been misunderstood. The intention of that principle is that what you pay yourself first, is your savings. It is meant to be put away, not only for a rainy day, but forever, or to finance an investment that will last forever. To “pay yourself first” is not meant to be “pay yourself your spending money first and good luck to your suppliers – they’ll wait in line.” It’s all well and good to think this will happen, but I believe that this mentality will lead you to trouble and perhaps losing your business. That’s where cash flow management skills
(aka budgeting) are critical skills to develop. If you don’t pay your suppliers/creditors on time and the correct amount, and they are understandably miffed by that, then they could come after you with a vengeance. Take the Australian Taxation Office (ATO) for example. Once upon a time, they would allow business people to build up a sizeable debt, over $5,000, and not hound you till the death to pay it. Now, they are sending out demand letters for as little as $1,000 when the debt is just a month overdue. They are big and mighty and have the capacity to bankrupt you, or at least put you out of business. I’m not suggesting that every creditor will do this, but on the other hand, do you want to be refused supply because you’re a lousy payer? That would seriously affect your ability to stay in business. My advice to new business owners is to start with a healthy working capital in the bank, account on an accruals basis, monitor your cash flow, draw a modest “wage”, pay your creditors on time and seek help when you need it. That will build great discipline and habit that will help you to stay in business for the long term. The sad fact is that 3 out of 5 businesses in Australia do not survive the three five years. Don’t fall into that statistic. Dianne Kennedy is a highly respected money management expert, specializing in women in hair and beauty salons. She helps salon owners achieve their dreams and guides them in how to maximise their wealth. If you’d like help in managing your money and get on track, call Dianne on 0417 562 589 or at www.smbknowhow.com.au
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DISCOUNTING: IS IT
DEADLY, A DANGEROUS DRUG OR BOTH? By Neil Osborne
From the earliest days of retailing, merchants have rewarded customers with perks, to build loyalty. Think baker’s dozen, bonuses and GWP, each is designed to build brand preference – by adding value – instead of eroding your profit. However much like the insidious effects of drugs, price discounting actually does the opposite… it destroys you, your business and your brand. Let’s see why. I’ll be honest, I don’t like discounting. Why? It’s distracting. It’s demeaning. But most of all, it’s destructive. And yet it’s the tactic of choice in the hair industry, when business gets tough. Even brilliant brands – who should know better – are not immune to its allure. Yes, it is true, that when things get tough, you’ve got to take measures and discounting seems to offer the easiest, quickest fix to turn around your short-term cash problem. However, its flip side is a long-term downward spiral. Why? Because in the short-term, more customers may come through the door but they won’t stay when the deal disappears. They won’t see (or feel) the value. So you have to repeat it. Again. And again. And it goes on... Discounting is habit-forming and addictive, but worse still, it eats at the heart and soul of your brand – it destroys the brand equity of your product or service. What’s that? Here’s a quick definition: Brand equity is a phrase used to describe the value of having a well-known brand. Common measures of brand equity are: brand awareness, brand loyalty, perceived differentiation, market share and finally, the price premium the brand can command over unbranded products in the same category. Brand equity is the ‘emotional margin’ of your brand – it’s the valuable, heartfelt bit – or as Warren Buffett once famously said, “Price is what you pay. Value is what you get.”
THE DISCOUNT DRUG
Discounts, like drugs, have side effects – a reality distortion if you like. Oddly, people don’t really see discounts as discounts. They begin to see the discounted price as the product or service’s true market 78
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value – the amount they should expect to pay all the time – thus trapping you in an every-thinning cycle of margin cuts, until it eventually kills your business.
offering a small price reduction for the refilling of products or reuse/recycling of packaging can be viewed as responsible, sustainable actions.
Why is that? Value is in the eye of the beholder. By discounting, you’ve signalled to the customer that your brand, product or service isn’t worth what it used to be.
3. Keep it creative Price is just one element of your value equation – it should not be the dominant one. Consider ways to add value to your offering, rather than removing or reducing.
So how do you break the habit? Put time into building your brand equity and avoid the price-cutting spiral. Validate your value, on an ongoing basis. That will keep your margins manageable and your customers believing (and paying) what you’re worth.
DISCOUNT REHAB
Is there ever an occasion when discounting is acceptable for your salon? The answer is, “Yes, but...” There are occasional times and places where a pricing change can achieve a limited, well-defined objective, if managed carefully. However, if you choose to deal in this drug you’ll need to follow some simple guidelines to contain the damage: 1. Keep it brief For a limited time – to treat a rare condition – discounting can have a place. But like I said, discounting can be addictive for your customers. If they get hooked and you keep supporting their habit, it will drive your value down, past the point of no return. 2. Keep it credible Make the reason behind the reduction credible (and obvious) so it’s not perceived as an act of desperation. For instance,
The truth is, when price is the only factor on which a customer can base their purchase decision, rampant discounting amongst competitors often occurs. The market then dictates your actions, and that spells trouble for you, your salon and its profitability and for the future of your business. In your customers’ eyes, your product, brand or service is either worth its regular price or not. What makes it add up in their minds, is the value equation you have built. So make sure it adds up to ‘more’ than ‘less.’ Neil Osborne is an elite sales trainer and brand coach who is unique in the salon marketplace. He has devoted more than 30 years of his working life to the Salon Industry and has been responsible for dramatically growing brands and businesses by helping them launch, develop and change their sales results with his salon-specific, results driven methods. Contact him at The SALES CATALYST, 1300 302 859 or go to www.thesalescatalyst. com.au
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NEW YEARS RESOLUTION… OR NOT? By Kelly Kent
Whether you make them or not say them out loud or keep them your deep dark secret many of us contemplate what we will do differently next year! How many times in December did you vow and declare that “I am not squeezing in any clients who leaves it to the last minute to call this year!” Bet you did. That lead up to Christmas and New Year is a crazy time in salon land, don’t you love the little mantra we have running in our heads? I’m going to eat properly so I stay well, I’m going to take time to exercise, I WONT over drink (this is the funniest one I think) as I’m so busy I can’t do a full day with a cracking headache! Then I start my day with a “V” and a bacon & egg roll and admonish myself as the BBQ sauce trickles down my chin regarding my ridiculous choice to have the 3rd Espresso Martini. When they say December is a blur there are more than one reason why. Fast forward to 31st December a great day on the end of a blow-dryer or putting hair up – lot’s of labor and not a lot of dollars in the till but everyone is happy and ready to welcome a new year with lots of hope and promises for what awaits. As if my magic the world becomes another place overnight.
This is a great time to set up training and holidays for the year so you know what’s ahead and you can plan for it. Clearly things come up but at least if you have some holidays, TAFE rosters etc. you can start to roster around it. Consider also working out how much you are prepared to spend per head on your team for things like training, birthdays, salon anniversaries etc. Again there are lots of ways to do this a % of their takings may be how you set their training budget.
How long do your resolutions usually last? Lets see if this year you can make some that stick and not only that make you happier some that may just see some more money in the till.
Its now that I consider allocating my charity budget too, you know the 100’s (well that’s how it feels) of worthy causes and kids raffles you get asked to donate too? I have a hard and fast rule – you have to be a CURRENT client of the salon, I give 10 vouchers per year for a Cut and Blow-dry and a treatment as prizes when they are gone they are GONE! I respond to all of those email by explaining we have a budget, these are the causes that I support (the major part of our charity budget is spent with Sustainable Salons at $2 per client) and that we have a set criteria to work to for donations. I also wish them luck with their cause – to them it’s the most important thing that they have ever done. I wish I could support every good cause but I’d go broke – so I do what I feel happy with and what I can afford.
Happy wife (partner) happy life they say so how does this translate to the salon? Happy team makes me beam! Set some time aside and find out what their plans are for the year.
Full Salon Audit- yes…time to get the salon under the microscope – no excuses you’re too busy now. What to look at you ask…suppliers for everything, stock, window cleaners, client
Did you make some personal resolutions? What were they? Get fit? Lose weight? Be grateful? What about work ones? Work harder not smarter? Increase prices? Train new team members? Work on the business not in it as much?
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What do they want to achieve? Any courses they are interested in – use your reports to help guide them into directions that work for everyone – the clients, the team member and the salon.
Hair Biz Year 11 Issue 1
amenities etc. Are you spending too much or are not happy with who you have and the service you are getting? Most hair suppliers put their prices up in January so make sure you check and up date them in your system so you are not missing out. Pricing – for me this always happens in November so if you missed the boat you can leave it or work out now what you are going to charge. There are many ways to set this up but if you have a formula that works use that. You need to feel good about what you charge and not base it on the one person you know will complain. If you go up by 10% and loose 10% of your clients (you won’t) you lose nothing – you get the same for less work! Look at the Salon – no really look at it. If it needs a good scrub and/or lick of paint, what are the basins like, your capes and towels really have a look. Now you can call me a “no fun hun” however I cannot stand Christmas decorations after Christmas! 10 days of Christmas…whatever! I have the team strip down the salon on Christmas Eve so we can start the next shift without all the left overs of Christmas, the past is the past I am ready to hurdle into the new year. Good luck gang I hope those resolutions are going strong when next we meet – even the personal ones of lose weight, don’t drink as much and be grateful! If you have anything you’d like me to cover drop an email to Kelly@craniumconcepts.com HAPPY NEW YEAR xox Kelly Kent – Cranium Concepts www.craniumconcepts.com
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14 TRIED-AND-TRUE WAYS TO MAKE YOUR SALON TEAM ROCK By Lisa Conway
For true salon success, the difference between today and the exact same day next year all comes down to the quality of your team. A rocking team makes your salon and your life a joy. A wrong-fit team morphs dreams into nightmares. Follow my 14 insights into team management to get your salon firmly in the dream space. In my travels across Australia I see salonowners in every city making the same mistakes time and time again. Every day, they find themselves trapped in that place between a rock and a salon chair. These tried-and-true tips flip those mistakes into positive actions you can start on today. With these tips and a commitment to truth and training, you can create the salon you dreamed of in 2017.
1. HIRE FOR PASSION.
Then teach skill. Too often, we’re impatient and overlook right-fit people. Give me an
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honest and reliable team member with a history of good relationships any day. The skill will come and they’ll be grateful you took the time. In today’s climate, the pickings are slim – you need to think outside the box.
2. SHAKE OFF EMOTION.
We make way too many decisions based on emotion alone. Someone needs to be the leader and see past the day-to-day drama. If you’re not in control of your emotions, good luck leading your team.
3. LOCK-IN THE PAPERWORK.
A paper trail proves you’re on the same page. A verbal warning has nothing on a written one. Shun paperwork and you’ll be repeating yourself over and over. If it’s written, it’s real. Take the time to fix it once and lock it in.
4. PLAN FOR GROWTH.
You need a serious plan to grow and be at X by the month X with X on team, servicing X clients each week. I want to be busier or I want to grow just doesn’t cut it. Create some serious goals or you’ll be forever doing “just OK”. cont’d on page 84
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5. GET CLEAR.
Do you expect your team to read your mind? Or get frustrated when they don’t identify priorities or go at the pace you want? Clear communication your missing link. Use a checklist and ask them to repeat it back to you. That way you know they understand before they take on the task. Just because you said it doesn’t mean they got it.
“We make way too many decisions based on emotion alone. Someone needs to be the leader and see past the day-today drama. ”
retention score, you need to know who “touched” the client last so you can see a pattern across the team and minimise the damage.
9. KNOW THE TRUE VALUE OF EACH TEAM MEMBER. Most people bring value to your team and there needs to be a balance. Often the noisy ones are covering a shortfall and the shy are craving your attention. Look at them without emotion and make a plan to invest time in each and every one of them. No two are the same.
10. DRAW A LINE IN THE SAND.
Make time to check in every week. Don’t tell me you don’t have time. Everyone I know has 24 hours a day. Yes, everyone. You must make time for the things that will give you the best return on your investment. Prioritise your tasks and communicate well and you will succeed.
Are you patiently living in hope that your team member will just “get it” one day? You’re dreaming. You need to draw a line in the sand and set the rules. Balance accountability and growth – 5% growth is still growth; slow and steady can win the race, but you must set an end date: If we are not here by then, we must agree it doesn’t work, and part ways.
7. HAVE YOUR SAY.
11. LOOK AHEAD TO THE LEAVERS.
6. INSTIGATE ONE-ON-ONES.
Don’t be scared. And don’t tell me you didn’t get a chance to speak to him or her. Truth is you fear the conversation so you avoid it. It’s your salon and it’s your life on the line. You can’t walk away. They can. So protect your business with your life. Never let the sun go down on a disagreement or anything unsettling – it’s like a cancer that will fester away. It’s best addressed while it’s small and fresh. Don’t fear calling the shots.
8. TRACK LOST CLIENTS.
I’ve never met a salon owner who was on top of their lost clients the way we teach it at ZING. Strategic monitoring means you know exactly what is going on. Always. What’s the point of bringing new clients in the front door while you’re letting them slip out the back? Track your lost clients weekly. Rather than overall
Everyone is leaving; it’s just a matter of when. That’s OK. At one time or another, you left your boss, too. You need to look ahead and plan for changes in your team instead of having to replace people while you’re in crisis mode. Look for clients and look for new team members, even when you don’t think you need them. You’ll be ideally positioned to make decisions on your terms.
12. BE UP FRONT ABOUT YOUR CLIENTS.
Speak openly and honestly about who the clients belong to. If a team member brings clients with them, list them by name. If a team member develops a following while you’re paying them an hourly rate, those clients are yours (not theirs) and they are NOT to take them with them when they leave. Period.
13. DON’T BE A MEERKAT.
Sticking your head up like a meerkat to check what everyone’s doing sends a message to the team that you don’t trust them. If you can’t trust them to do the job properly, be truthful and train them until they can. Truth and training – these two things will change your world. No points for being an ostrich here and burying your head in the sand. 14. PARTNER WITH YOUR BEST. Don’t passively let great team members slip through your hands and go out on their own. Get creative. Why not partner with them? There are so many fabulous benefits to this and so many different ways to partner. Branching out can be a success for you both. All you need are clear guidelines and an exit strategy from the beginning. Like you, I love our industry and want nothing more than to see it thriving again. The success of our industry, your salon and you lies in creating team that rocks. It’s the difference between dreading every day and skipping into your salon each morning excited about what the day holds. For more salon team wisdom, email me at lisa@zingcoach.com.au, visit my website, find my video tips on YouTube or read my latest book Your Salon Team, the salon owner’s guide to finding, motivating and keeping great staff. www.zingcoach.com Hair Biz Year 11 Issue 1
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YOUR INSTAGRAM ACCOUNT, HOW TO TURN VIEWERS INTO POTENTIAL CLIENTS. By Estelle Oliveri
If you are a user of Instagram, no doubt you will be following Instagram accounts that are absolutely ROCKING it! I’m not talking about other salon Instagram accounts, I’m talking about the brands and celebrities YOU love and the businesses you’ve found whilst trolling online.
There is something about their posts that ‘just works’ and upon viewing their home pages, it feels like they have their own online magazine. You LOVE these pages and everything they post resonates directly with YOU. So what are they doing right? Why are so many people following these accounts and engaging with every photo or video they post? These are the accounts with 1000s of followers and great imagery accompanied by quirky captions. But there is something more that’s enticing you to follow.… These are the accounts that are talking directly to your ‘want’. They are NOT selling their product or service, but rather selling a lifestyle, experience or emotion that you connect with. All of these accounts have something that your heart craves. As a salon, you have the capacity to create the same ‘want’ in your posts via the way you showcase your craft. “But I’m already uploading photos of my work!” I hear you say. True. But are you showcasing your craft in a way that is only appreciated by another hairdresser? I find that a lot of salon Instagram accounts are followed by other hairdressers and NOT by their ideal client. Many posts I see uploaded to Instagram focus too much on the hair, particularly the back of the head, which does not connect directly with the ideal viewer. I 86
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am not seeing or feeling a ‘lifestyle, experience or emotion’ in these posts. I want you to step into the mindset of your ideal client… ME! As one of your potential clients, I want you to sell me the feeling I have when I walk down the street after a hair appointment – the feeling of CONFIDENCE. I don’t feel that feeling of confidence by viewing the back of someone’s head. Let’s take it one step further…. I am your client sitting in your salon chair. I’m not feeling confidence when you take a photo of me whilst seated in the chair with a cape on. You need to capture the moment of confidence as I’m leaving the salon.
Seeing a photo/video of someone’s body in full view or from the waist up gives viewers an understanding of how the hairstyle relates to the body and clothing. It allows the viewer to imagine what it would be like to have such a hairdo as they can imagine how it will look in reality. The viewer sees a client who is happy and confident. The viewer connects with that feeling. Over a period of time, the viewer will want what the salon can ultimately give. CONFIDENCE. Something deeper than just the hairdo. The viewer is now one of your potential clients. Please note that the perfect photo will also require great lighting, a clean lense on your camera (or mobile phone), good positioning and an uncluttered background.
When you remove the cape, I start to see how my new hairdo relates to my body, my skin and my clothes. As I stand up, I start to feel different. I touch my hair. It feels smooth and silky. I can see myself in all the mirrors and I start to absorb what I see. Confidence starts to creep in. I start to smile as I slowly embrace my new hairdo.
Once you have captured your photo or video, do not upload to social media immediately. It’s easy to fall into the trap of wanting to share on Instagram within moments of capturing your masterpiece. It’s important to resist. Unless you are uploading your post to Instagram STORIES, than save the photo/ video and create a library of posts that you can slowly feed out to Instagram strategically over the months ahead.
THIS is the moment you need to take your photo or video. You need to capture: 1. My smile 2. My posture 3. My body from the waist up with my new hairdo or My body in full view with my new hairdo
Estelle Oliveri is the director of Eternal Eve for Business - Affordable, effective social media solutions for businesses focused in Hair, Beauty, Health and Wellness. Contact her on 0498 043 064 or go to business. eternaleve.co to learn more. Eternal Eve for Business is aligned with Geoffrey Herberg Education.
Brisbane School of B A R B E R I N G
Brisbane School of Hairdressing Brisbane School of Barbering
Providing specialised training to Barbers & Hairdressers for over 37 years. Recongition of Prior Learning available Gap/Refresher Training Apprenticeship Training (for Qld barbers and hairdressers, in salon or on campus available)
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IS YOUR BUSINESS FINANCIALLY FIT?
By Libby Cornish
I recently invited Alex, the owner of Booksmart Accounting Solutions, to present a seminar around finances to a group of salon owners and managers. Alex shared what she finds most business owners don’t pay attention to or don’t even know that they should be paying attention to and I thought it would be great to also share her thoughts with you. Being creative people, the financial side of salon ownership is often an area we avoid or neglect but doing so can have grave consequences! Most business owners have an accountant who is qualified to lodge BAS statements, tax returns and deal with other ATO requirements, however there is much more to operating a healthy and financially fit business than just dumping your invoices and receipts at the accountant or bookkeeper and letting them sort out the mess. 88
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We are often too busy working on the floor and training staff and that’s OK, but what is not OK is if no one is watching your cash flow and expenses. If financials are not one of your strong points, then you absolutely must have someone you trust monitoring these carefully. It doesn’t take long for things to get out of control is no one is paying attention! These are some of the questions Alex asked of that group that you should be asking yourself too: • Do you dedicate at least 30 minutes a
week to analyse your results? • Do you know your breakeven point, where you actually begin to make profit? • Do you know with certainty if you made a profit or loss last month? • Have you reviewed your price list in the last 12 months? • Are your prices based on an accurate formula or merely on what other salons charge? • Have you completed a SWAT analysis recently to identify your strengths, weaknesses, opportunities and threats?
• Are you completely up to date with superannuation payments? • Do you know the % your total wages should be of your salon turnover? • Have you expanded your service offering in the last 12 to 18 months? This is a great way to increase your salon turnover, keep clients engaged and prompt additional retail sales. • If your sales were to decrease in the next 12 months, would you have the cash flow to support your expenses? • Is your business consistently profitable? • Do you have a budget for total turnover, as well as each of your expense categories, like stock, wages, marketing and training? If you answered NO to any of these, you may need to pay a little more attention to your financial fitness. Either make the commitment to allocate time and money to becoming stronger in your financial awareness or get someone you trust to manage this carefully for you and keep you up to date on at least a monthly basis. Just like getting physically fit, becoming financially fit takes time and planning but a good mentor or coach can really keep you motivated and on track. Wouldn’t you love 2017 to be the year you get on top of your finances and stop stressing over money? Start the new year with a plan and a ‘can do’ attitude to gain control of your business and become financially fit! Your mindset is also incredibly important so take care not to fall into the trap of letting outside influences effect you. Your financial situation is not the fault of anyone or anything else, yet I hear so many business owners blaming everything from lack of staff to politics and the economy, making excuses for why their business is in a poor financial state. The truth is that other salon businesses are growing, even thriving in exactly the same environment. If they are doing it, you can too. Your success will be the result of the decisions you make, what you focus on and what you ignore, so make those decisions good ones. I believe that success leaves clues. A financially fit business has a clear plan for both sales and expenses. If you couldn’t answer yes to all of those earlier questions, then make the decision now to regain control of your finances and manage all areas of your business. If you decided to become physically fitter, you might engage a personal trainer who you trust has the expertise to guide you. Similarly, in business, your next step might be to get
a mentor, an experienced coach and a good accountant to get you financially fitter. Here are a few more questions to think about: • Would you be able to step away from your business for a period of time (like a holiday in Bali) and have your business still operating just as well when you return? • Do you have a 5-year plan which considers the location you might be in or even opening multiple locations? • What will your financial position be in 5 years from now? • What financial goals have you set for yourself to achieve the lifestyle you want? • What KPI’s (key performance indicators) will you need to track closely to ensure you achieve your goals? • How many staff will you need to have in place to achieve these goals? • Do you have a clear marketing plan to generate the growth you need?
Being financially fit means having the answers to these questions or starting right now to become clearer every week. With a wellconsidered plan in place, you will sleep better, be happier, more relaxed, less stressed and love your business even more. I was a business owner for over 32 years and understand all these challenges and more. That’s what makes me a great mentor and coach to support business owners like you with your decisions and planning. Create a future that inspires you, while doing what you love! I can help you start 2017 on the right foot with an analysis of your finances and a plan in place to achieve your dreams. Contact me to book your 15 min phone chat at libby@liberatedbusiness.com.au or www.libbycornish.com.au Hair Biz Year 11 Issue 1
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HIDDEN IN PLAIN SIGHT By Justin Herald
My stress relief these days is easy. Take the Harley out for a ride. Recently my wife and I, along with some friends, decided to make a day of it and organised a ride down to the harbour in Sydney to have a lazy lunch. As part of the process I had to set up the rear seat of the Harley for my wife to ride with me. So off to the garage I went to get it all sorted. All I needed was a screwdriver and it would have been all sorted. Do you think I could find a screwdriver? Nope. No matter how hard I looked it wasn’t anywhere to be found so I had to then go back out to the shed, rummage through some boxes until I found one. I got the seat all sorted and we started putting our helmets on and there it was… the dreaded screwdriver that I spent ages trying to find but couldn’t, staring me right in the face, exactly where I left it last time. It was hidden in plain sight. I know what you are thinking right now….. “what’s your point, Justin?” Many times, as business owners or managers, we get so busy trying to run the business, find ways to grow the business and even manage the daily outcomes that we tend to oversee some of the simple ways we can take the businesses to the next level.
“Your customers do not want to feel like a number or just part of your global domination plan.” As it was with my screwdriver, the solution can be hidden in plain sight. There is no point spending any money on a fancy marketing or brand awareness campaigns if we aren’t looking after our customers properly and fully. 90
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What is hidden in plain sight for many business owners, and for many larger organisations, is the ability to tap into their customers by engaging with them like we do when we are trying to win them over as a customer the first time we come across them and grow organically. It is so simple yet often neglected. Customer experience and customer satisfaction seems to be only looked at as a last resort these days and not a first priority. You don’t have to invest into fancy campaigns to grow. If the culture of your business is a customer focused culture, then it will be your customers who will engage with your business in a way that will increase your bottom line due to their loyalty. We all want loyalty from our customers and I hear it all the time when I am doing in-business sales or service training with clients. But your customers want you to be loyal to them as well. As a customer, I can be treated poorly by just about any business out there these days. It’s the ones who make me feel special, the ones who I know appreciate the fact that I choose them to spend my money with are the ones who I become a raving fan for. The goal for any business large or small is increase the number of raving fans within their business not just their customer numbers. Sadly, these days it seems many businesses have a “burn and churn” mentality with their customers as they think that another one will come along and replace any that get lost or move on to their competitors. What are you either doing or not doing that now is excluding the customer from having an awesome experience with your business? Many times, it’s the whole “systemising” of how we do things internally inside our business processes that have a knockon effect that in turn alienate our most valuable asset, our customers. Your customers do not want to feel like a number
or just part of your global domination plan. Call me old fashioned, but real customer service and customer interaction is what is needed back into the business landscape. It has been missing for quite some time. Sure, I could walk into any major organisation and I would see on a wall somewhere a “the customer comes first” framed picture, but experiencing what those words state from a customer’s perspective is fairly rare these days. The real reason, I believe, that the customers experience isn’t amazing these days, is due to many business owners and management not actually being a customer in their own business. If they did experience what they dish out from a customer’s perspective, they would soon realise that there’s a lot of times that their business misses the mark all because the solution is hidden in plain sight. If all we all do from a management perspective is ensure our staff are constantly trained in service aspects and we provide a level of service that blows our customers away every day then the outcomes will astound you. Justin Herald is the Managing Director of Customer Culture which provides onsite customer service and sales training to businesses throughout Australia and globally. To find out more information, check out www.CustomerCulture.com.au
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