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IMPORTANT FACTS Regular distribution of Magazines to 23,000+ small business owners, managers, stylists, beauty therapists and barbers. 69,000+ Readers across all three titles based on 3:1 readership 26,000+ fans on Facebook all organically achieved 20,000+ followers on Instagram all organically achieved 17,000+ opt in email addresses on mocha email database mocha publishing is made up of a professional team, who have unparalleled combined experience in trade & consumer publishing, marketing, pr and the hair & fashion industry. OVER 125 YEARS OF COMBINED EXPERIENCE FROM THE MOCHA TEAM.
PUBLISHER Linda Woodhead linda@mochapublishing.com.au EDITORIAL - HAIRBIZ Kym Krey - Editor kym@mochapublishing.com.au Ph: 0403 042 312 EDITORIAL - BEAUTYBIZ April Jones - Editor april@mochapublishing.com.au Ph: 0403 043 384 EDITORIAL - BARBERSHOP Lance Liufau - Editor lance@mochapublishing.com.au Ph: 0405 926 180
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HAIRBIZ
Hair Biz is a business-to-business trade magazine distributed bi-monthly to every Hair Salon throughout Australia. With a distribution in excess of 12,700 this essential business tool reaches a targeted audience and provides a media vehicle in which to promote your products and services. Year 10 Issue 6
NO. OF COPIES BY STATE NSW 4200 VIC 3450 QLD 2520 SA 1100 WA 990 ACT 150 TAS 120 NT 65 Additional 100 TOTAL 12765
Year 10 Issue 5
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HAIR
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BIZ Forum
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LINEAIRE
COLLECTION
2/05/2016 4:51 PM
After growing frustrated with the lack of quality hair extensions available to the Australian market, Natoshua set out to find luxury hair extensions of an unmatched quality and she has created just that. With a wide-ranging product offering that includes tape, clip ins, invisible clip in, weft, and skin weft extensions, Natoshua ensures each and every strand of hair sold has the Manhattan Couture seal of approval in quality and workmanship. We set out to discover more about this womanon-a-mission so HairBiz Editor, Kym Krey spoke with Natoshua recently.
YOU LAUNCHED MANHATTAN COUTURE HAIR EXTENSIONS IN AUSTRALIA IN 2015. WHAT PROMPTED YOU TO BEGIN THIS COMPANY?
I grew up in the U.S. and I’ve always loved using
hair extensions to change the length, colour and style of my hair quite regularly. When I moved to Australia in 2015, I began searching for the high quality extensions I was always used to and loved. After ordering and trying multiple hair extension brands, I realised there was a gap in the market for quality and luxurious hair. I figured other extension enthusiasts might be experiencing the same so I decided to launch my own hair extensions business called Manhattan Couture Hair.
WHAT HAS BEEN YOUR PAST INDUSTRY/HAIR EXTENSION EXPERIENCE (OR WHERE HAVE YOU COME FROM AND WHY HAIR EXTENSIONS?)
I’ve always been passionate about extensions and how simply they can transform a person’s look. My career in extensions began in 2009 when I was working as a sourcing specialist
for a large New York based Human Hair Broker. My job was to travel to different countries, inspect the quality, longevity and pureness of the hair. Once the hair passed our quality control, I made a purchase and sent them directly to various warehouses for sale.
HOW ARE MANHATTAN COUTURE HAIR EXTENSIONS CREATED?
Each Manhattan Couture product is created from a single human ponytail to ensure the hair remains in its’ natural state, with the cuticles intact, ensuring matting and tangling is drastically reduced. Wash after wash, the cuticles remain intact and the hair tangle-free throughout its lifetime. Once the hair is selected, it is washed and sent to Manhattan Couture’s very own private factory in Thailand for quality control, processing and packaging. All Manhattan Couture products are treated to a twelve step colouring process that carefully de-pigments and recolours the hair using non-damaging and eco-friendly materials. No harsh chemicals, acids or high heat baths are used during processing, and no silicon coating is applied to any Manhattan Couture product, to ensure the hair remains in its virgin state. This slow and gentle process yields high quality virgin state hair that lasts for years with proper care.
HOW ARE MANHATTAN COUTURE HAIR EXTENSIONS CREATED?
Each Manhattan Couture product is created from a single human ponytail to ensure the hair remains in its’ natural
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Hairbiz Year10iss6.indd 26
By Kym Krey
state, with the cuticles intact, ensuring matting and tangling is drastically reduced. Wash after wash, the cuticles remain intact and the hair tanglefree throughout its lifetime. Once the hair is selected, it is washed and sent to Manhattan Couture’s very own private factory in Thailand for quality control, processing and packaging. All Manhattan Couture products are treated to a twelve step colouring process that carefully de-pigments and recolours the hair using non-damaging and eco-friendly materials. No harsh chemicals, acids or high heat baths are used during processing, and no silicon coating is applied to any Manhattan Couture product, to ensure the hair remains in its virgin state. This slow and gentle process yields high quality virgin state hair that lasts for years with proper care.
At 33 years of age, Michael Piastrino has been in the industry for 16 years. Starting out as a ‘shampoo boy’ (his words) at John Morrey salon, Michael then worked for many years at Fratelle hair until deciding to take the plunge and open his own salon, Ibiza hair in Melbourne’s Albert Park in 2007.
Fast forward 9 years and Michael and his team have had quite the journey, collecting over 130 National and International awards including IHS Hairdresser Of The Year, Hair Expo Salon Team Of The Year and Emerging Hairdresser Of The Year with his Technical Director, Adrian Rotolo also named finalist for Colourist Of The Year 2015. This year was no exception with both Michael and Adrian once again being named as finalists in both Victorian Hairdresser of the Year and Colour Technician of the Year respectively for the Schwarzkopf Professional Hair Expo Awards. Adrian was successful in taking our the gong for a well deserved colour collection. CONGRATS!
WITH PROPER CARE YOUR HAIR CAN LAST UP TO TWO YEARS WITH DAILY USE. HOW DOES THAT COMPARE WITH WHAT IS CURRENTLY ON THE MARKET?
I love things that are high quality, luxurious and that will truly last… and my product is a reflection of that. Manhattan Couture Hair extensions are 100% Remy, meaning the hair has not had its cuticle stripped and has at least been partially hand-processed to maintain roof-tip alignment. This means it will remain in good condition for much longer than stripped hair. It can also be heat styled, cut and coloured as you wish. Sadly, the industry is not regulated and often manufacturers mark hair as Remi or Remy that is mixed with synthetic.
Natoshua Johnson
7/09/2016 2:03 PM
MEET MICHAEL PIASTRINO
Manhattan Couture Hair Extensions Deeming that that a woman should be able to indulge herself in luxury from head to toe, Natoshua Johnson believes that opulent glamour and exceptional quality go hand in hand. As founder of Manhattan Couture, Australia’s leading supplier of the highest quality Slavic Remy hair extensions, Natoshua is pioneering a new movement of ethical hair trade practices to deliver hair extension consumers leading quality, luxury and consistency.
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We’re Going to Ibiza!
OPULENT GLAMOUR
INSPIRATION
When Hairdresser Danielle Blakeley came up with the concept of the Lineaire shoot she drew inspiration from Graffiti art prevalent on the lane ways of central Melbourne. A combination of strong architectural lines and freehand spray painting of street art. As to reflect the freehand nature of urban graffiti yet set in a strong urban environment. Matched with Hairstyles, which feature strong colour work, yet creatively done using freehand techniques. Mimicking Graffiti Artist, many who draw upon their built environment while using a totally freehand method of applying their art.
COLOURIST: DANIELLE BLAKELEY HAIRDRESSER: DANIELLE BLAKELEY MAKEUP ARTIST: KAZUO AMANO PHOTOGRAPHER: PETER ROSETZKY GARMENTS: ELLIVEN SALON: YOSHIKO HAIR YOSHIKOHAIR.COM.AU
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COVER STORY
Reality TV viewers may recognize Michael as the celebrity stylist chosen to cut Lysandra Fraser’s hair live on ratings juggernaut, The Block- an experience Michael describes as ‘life changing’. 14
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Hair Biz Editor Kym Krey spoke to Michael shortly before he packed his bag for Hair Expo.
KK. TELL US HOW YOU GOT STARTED IN THE HAIR INDUSTRY AND WHAT ATTRACTED YOU INITIALLY? MP: Hairdressing is in my blood. My
Mum has been a hairdresser from a young age so I grew up around salons. Plus, hanging out with women all day was a bonus. That’s actually how I meet my wife!
KK: WAS HAIR ALWAYS GOING TO BE YOUR PASSION OR DID YOU CONSIDER OTHER CAREERS? MP: During school I was working on
Saturdays as a shampoo boy and my focus was to one day become a wellknown hairdresser, so my passion has always been hairdressing from the age of 15.
who have influenced my career. I would have to say Emiliano Vitale, Caterina di Biase, Joe Giampa, Shane Henning, Anthony Mascolo and Carl Reeves. These guys really pushed the boundaries and inspired me a great deal. I fact, they still do to this day. When it comes to business, my parents were my biggest influence. They taught me to always push beyond my comfort zone and that when things get hard, just get back up and do it again and again. I still remember the times I would be in Mum’s salon until all hours of the morning with Mum sharing with me her knowledge in hairdressing. I’ve put in a lot of hard work over the years and now it is all paying off, with my second salon opening only 3 doors down from Ibiza hair. I’m going to call this one Code Black Barber Shop.
KK: HOW WOULD YOU DESCRIBE YOURSELF BACK THEN AND HOW WOULD YOU DESCRIBE YOURSELF NOW? MP: Like any young bloke in
hairdressing, in the early years you think you’re a Rock Star and you just want to slice and dice every chick that came into the salon! But it’s very different now and hairdressing is my business. I am very focused on training and growing my businesses, my family and my faith with Jesus Christ. All are very important to me but having faith is the most important thing.
KK: HOW DID YOU IMAGINE YOUR CAREER UNFOLDING BACK THEN AND HAS THE REALITY BEEN VERY DIFFERENT? MP: I never thought I would have
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KK: WHO WERE YOUR EARLY INFLUENCES OR INDUSTRY HEROES? MP: There are so many people
2 salons and be surrounded by such an awesome team! It was only a dream but I made it a reality by putting in the blood, sweat and tears.
KK: YOU HAVE ALSO LAUNCHED YOUR OWN PRODUCT RANGE, FRANCO ALPHONSE & CO. TELL US ABOUT THIS. MP: Yes, I’m very excited about
this. The name has a lot of personal significance. My Nonno was Franco; Adrian, my Technical Director at Ibiza’s Nonno is Alphonse and, together, we are CO. The range has 34 products ranging from styling pastes to shampoo and conditioner. Watch this space!
KK: THERE’S SOMETHING QUITE SPECIAL ABOUT THE BUILDING YOU’RE IN AS WELL, ISN’T THERE? MP: Absolutely. Ibiza Hair is
located in the same building my Nonno bought when he arrived from Calabria in Italy. The family had their first Italian deli there, it was a success for over 20 years and the building is still in the family to this day. My Nonno passed away 3 years ago and so has my Uncle so to have my business grow and be successful in this same place is a honour to both of them . cont’d over page
“Hairdressing is in my blood. My Mum has been a hairdresser from a young age so I grew up around salons.” Hair Biz Year 10 Issue 4
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BEAUTY BIZ
Beauty Biz is is a business-to-business trade magazine distributed bi-monthly to every Beauty Salon and Spa throughout Australia. With a distribution in excess of 7,500 this essential business tool reaches a targeted audience and provides a media vehicle in which to promote your products and services.
NO. OF COPIES BY STATE Beauty Biz Beauty Biz Beauty Biz Beauty Biz Beauty Biz NSW 2400 The Essential Business Guide for Salons and Spas
VIC 1800 QLD 1500 SA 400 WA 750 TAS 320 ACT 120 NT 40 ADDITIONAL 200
The Essential Business Guide for Salons and Spas
Year 9 Issue 4
The Essential Business Guide for Salons and Spas
The Essential Business Guide for Salons and Spas
Year 9 Issue 3
Year 9 Issue 2
The Essential Business Guide for Salons and Spas
Year 9 Issue 1
THE NAME SAYS IT ALL...
THE POWER OF SCIENCE AS NATURE INTENDED.
ABIA 2016
BOLD. SIMPLE. BEAUTIFUL.
TICKETS ON SALE NOW!
COVER RECOVER!
Naturaceuticals
THE NAME SAYS IT ALL... Introduces... COVER RECOVER!
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INDUSTRY NEWS
25/07/2016 3:03 PM
The French Beauty Academy new range of courses In September 2016, The French Beauty Academy is launching a range of newly developed beauty and makeup workshops and short courses. The short course program has been specifically designed for beginners with an interest in beauty to take the very first steps in industry and explore their passion, and for expert makeup artist to build upon their skill set and expertise in particular areas of interest.
Dr Anh in Perth was recently announced mesoestetic Clinic of the Year July 2015 – June 2016 by Advanced Cosmeceuticals.The clinic was awarded the prize, which is a trip to Barcelona including return flights in September, 3 nights accommodation, visit to mesoestetic Head Office and a treatment at the mesoestetic Clinic. Dr Anh nominated her Beauty Therapist, Charmaine Mallasch to receive the prize as Mesoestetic Retailer of the Year. Linda Christian, Business Development Manager, Advanced Cosmeceuticals presented the clinic with certificates and a trophy. Both Dr Anh and Charmaine were thrilled to receive the award. “We are so happy to present Dr Anh and Charmaine with this award and we thank them and all our mesoesetetic accounts for their ongoing support and commitment. We are so pleased to be able to present Charmaine with this incredible opportunity to visit mesoestetic in Barcelona,” says Catherine Biedermann, Managing Director, and Advanced Cosmeceuticals.
7530
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mesoestetic Clinic of the Year Announced
Training & Education Seminars Medik8 clinics in Sydney, Brisbane, Melbourne and New Zealand had the opportunity to attend a full day Medik8 Training Seminar plus Medik8 Peel Certification Course with Alison Wait, Medik8’s International Trainer. The seminar focused on Medik8 research and new product development, advanced skin science of pigmentation and advanced peel techniques and certification.
Make Up By Betty Mekonnen | Hair: Jim Shaw - DASS Salon & Spa, Atlanta GA Color: Tarra Kruper | Production: Downtown Images NYC Photography: Tom Carson | Stylist: Bunny Lampert
TOTAL
Year 9 Issue 5
Alison discussed the exciting recent product developments including recently launched and innovations currently in the pipeline. The seminar also addressed the topic of advanced skin science, examining the science behind photoageing and different types of pigment irregularities. Attendees learned about Medik8 skin solutions for the 7 pillars of skin concerns such as skin ageing, blemishes, dryness, dark circles, pigmentation, redness and body, to effectively meet a client’s skincare needs. Attendees who had registered for certification also performed and received a Medik8 peel treatment, and were required to complete a written assessment.
Clairderm introduces Oxygen Infusion Therapy
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FEATURE
INTERNATIONAL BROW QUEEN
Course highlights include a strong fashion focused curriculum including learning looks for runway, editorial beauty, as well as period and avant garde couture. Expert makeup artists can improve their employability and position themselves as a sought after talent with courses like the business of bridal, ethnic makeup and an advanced contouring workshop.
For more information email courses@thefrench.edu.au or calling +61 7 5562 2567
With the launch of the ingenious Bridal Beauty Pro App, it’s never been so easy for Bridal Hair & Makeup Artists to keep their clients’ information, notes, hair references and makeup preferences in one place!
Clairderm Oxygen Infusion Therapy uses concentrated high pressure oxygen technology (96%) to infuse and replenish lost oxygen to the cells. This helps to stimulate the skin’s metabolic processes, increase cell regeneration, accelerate dermal collagen production and encourage enhanced elasticity. This anti-ageing and skin hydrating treatment is suitable for all skin types and should be done in conjunction with hydrating BeautyMed serums, which together with the oxygen pass through the epidermis into the skin cells. It’s the perfect solution to help promote a plumping of the skin, a reduction in visible lines and wrinkles for a fresher, more radiant, plumped and glowing skin.
www.clairderm.com.au
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Alongside her six Australian Eye Couture boutiques, the immense popularity of Amy Jean’s glamorous pop-up salons in the world’s most exclusive luxury hotels (think the Plaza Athénée in Paris, Bulgari Hotel in Milan and the Plaza Hotel in New York) have cemented her status as ‘the brow magician’. Amy Jean’s luxe range of high-quality eye cosmetics are produced in the United States and available in-salon and online. Due to the popularity of Lash ElevateTM, Amy Jean Eye Couture Lash ElevateTM Kits are now available in selected salons across Australia.
“The artist simply creates a file for the bride, and enters all the relevant information: wedding day details, contact details, timings, and then all the notes from the trial, products and tools used, and photographs. So on the wedding day, rather than scrolling through notes, emails, and thousands of photos, and hopping from one program to another, everything is all together.”
NEW EXCLUSIVE SALON
To honour her unrivalled success as Australia’s most celebrated brow and lash artist with a cult following among locals and Hollywood celebrities, Amy Jean is proud to announce the opening of her most exclusive salon to date: Amy Jean Privée.
Freshly available to access, Bridal Beauty Pro has been incredibly well received not only in Australia but also as far reaching as the USA, the UK, and Slovenia. Currently the App is only available in the English language version.
Amy Jean Linnehan & Monique Deveny
Media, VIP’s and clinics donned lab coats recently to help celebrate the start of the Ultraceuticals Symposium 2016 road show which kicked off at Sydney’s Museum of Contemporary Art, Wednesday 21st September. The Symposium aimed to reignite the love and passion people have for Australia’s most awarded cosmeceutical Australian brand. The night brought some of Ultraceuticals most unique traits to life including its R&D, Not Tested on Animals certification and its history as pioneers in cosmeceuticals. The Symposium also launched some exciting new initiatives being rolled out in September such as their new UltraAcademy and UltraConsult. 18
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“Brow artistry and permanent makeup are the most powerful anti-ageing tools available,” says Amy Jean. “I’ve made it my life’s work to seek out the latest techniques from global beauty innovators – it’s such a wonderful gift to be able to help every client to look and feel her most beautiful.”
Developed by Sue McLaurin, a professional makeup artist with over 15 years in the business, Bridal Beauty Pro is the ultimate way for hair & makeup artists to organise wedding bookings by allowing the creation of a file for each individual bride and storing all their wedding day details, inspiration pictures, trial records and photos, together in one app, and readily available at the tap of a finger!!
Ultraceuticals Symposium 2016 As we age, the oxygen levels in our skin decreases resulting in a loss of skin elasticity. This contributes to the formation of fine lines and wrinkles.
Having taken Australia by storm with MicroStroke Brow Tattooing and Lash ElevateTM, there is a long waiting list for Amy Jean’s Forever LashTM eyeliner tattoo and Kiss me Lip-Tint Lip TattooTM treatments.
Brows have become the ‘must have’ treatment in 2016 with the emergence of brow bars and specialised services across the country. A million dollar industry, brows have never been so ‘on fleek’ with stylishly groomed eyebrows a must have services for salons across the country. One of the original brow artists who some may say started it all, is Amy Jean Linnedhan who started business on the Gold Coast, Qld.
Hair & Makeup Artist Organiser App!
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Beauty Biz Year 9 Issue 4
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Defined by her reputation for flawless results, Amy Jean has become an Internationally- recognised brow artist with a six month (and growing) waiting list.
AMY JEAN
Students will be guided by expert educators who have travelled the world as leading makeup artists. They have worked across the fashion runways of the world, on blockbuster films and television sets with movie stars, celebrities and top end fashion designers. Courses will take the format of evening workshops or will run over a series of evening classes depending on their level.
Creating a point of difference at point of sale
8/06/2016 12:12 PM
Amy Jean Linnehan
Monique & Amy Jean - Brisbane Salon
The opulent new salon is the fifth and most luxurious in the Amy Jean Eye Couture staple, a private bespoke space exclusively for high profile and loyal clientele. “It perfectly reflects the Amy Jean brand ethos - feminine but oh so luxe” says Amy Jean who’s clients include supermodel Naomi Campbell, Dannii Minogue, Sophie Monk, Jessica Marais and Delta Goodrem. “It’s not just about leaving with intricately hand-crafted brows and look-at-me lashes,” says Amy Jean. “Amy Jean Privée is a total escape into beauty heaven the moment you step inside.
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DERMAL
WILD BEAUTY Wildcrafted is the new Organic. So what is wildcrafting and why are wild harvested ingredients so desirable??
With stunning views over Sydney’s leafy Hyde Park and St Mary’s Cathedral, the atmosphere exudes Manhattan-meets-Sydney modern elegance: white-on-white interiors off set by on-trend metallic accents, gold-dipped feathered artwork and plush velvet armchairs in soft teal. Furnished with hand-picked Jonathan Adler designer pieces, clients are invited to recline on a treatment bed draped in Hermès cashmere, sip on chilled French champagne or sample Amy Jean’s collection of hard-to-find European fragrances. “Attention to detail, innovation and artistry is what underpins my international reputation and this luxurious space is a unique reflection of that. Clients leave with more than perfectly crafted brows–Amy Jean Privée makes it a discrete, indulgent pampering experience to be treasured.”
AMY JEAN’S SPECIALITIES Micro-stroke Feather touch Brow tattoo This semi-permanent technique transforms sparse brows into perfectly symmetrical arches. “Brows can be subtly coloured or completely remodelled because each brow strand is intricately etched by hand - the result is a true work of art,” says Amy Jean. Lasts for up to 2 years. Forever lash eyeliner: the Fine detaIls Forever Lash EyelinerTM creates soft, subtle definition for eyes. Unlike traditional tattooing (in which ink is embedded in the skin), Amy Jean uses minute needles to weave the tattoo pigment in and around the lash bed. “It’s a simple way to instantly brighten the whites of the eyes and makes your peepers look larger,” says Amy Jean. Lasts for up to 10 years. KIss me lip-tInt tattoo: the Fine detaIls Kylie Jenner lips are just a Lip-Tint Tattoo away. “It creates the illusion of a fuller, perfectly symmetrical pout without the need to inject foreign substances,” says Amy Jean. “If you want to turn back the clock to youthful, LipTint Tattoo is a total game-changer.” Amy Jean Eye Couture Salons are in Sydney, Melbourne, AdelaIde, Gold Coast, BrIsbane, Perth, New York, ParIs, MIlan & Los Angeles. www.amyjean.com.au
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Vitamin C for its collagen regenerating properties and anti-oxidant activity as it mops up damaging free radicals. It also contains phytochemicals such as gallic and illogic acids. Gallic acid has anti-inflammatory, antibacterial, antiviral and antifungal activities, as an anti oxidant it protects skin cells from free radical damage. Ellagic acid encourages elasticity and suppleness in aged skin.
The Aboriginal People of Australia have gathered, eaten and wildcrafted Australia’s unique botanicals for thousands of years. In fact you will find a history of wildcrafting in all cultures and in all countries. The unique nature of the plants which have grown uncultivated is that such plants have undergone a natural selection – only the most resilient, strong plants, rich in nutrients and active components, survive. Wildcrafting is the practice of harvesting plants from their natural, or “wild” environment for food or medicinal purposes. It applies to uncultivated plants wherever they may be found, and is not necessarily limited to wilderness areas. Ethical 52
considerations are often involved, such as protecting endangered species. “When wildcrafting is done sustainably and with proper respect, generally only the fruit, flowers or branches from plants are taken and the living plant is left, or if it is necessary to take the whole plant, seeds of the plant are placed in the empty hole from which the plant was taken. Care is taken to only remove a few plants, flowers, or branches, so plenty remains to continue the supply ” - Bruce Buren,”Wildcrafting: A “simple” life fraught with a host of complex ethical and practical considerations”
SO WHAT IS THE BENEFIT OF USING WILD-HARVESTED PLANTS IN SKINCARE?
Wild-harvested plants have grown wildly without any interference, they develop differently as they must survive in the harshest of environments - it is here that they don’t survive - they thrive where other plants could not exist. Incredibly high levels of anti oxidants are produced to enable survival, a great example of this is Australia’s Terminalia Ferdinandiana or Kakadu plum. Kakadu plums medicinal properties are exceptional with studies showing it contains the worlds highest levels of vitamin C - as high as 3200-5000mg/100g (compared with rosehip 2000mg/100g or 50mg/100g for oranges). As we know skin loves
Wild botanicals and in particular native Australian botanicals contain exceptionally high levels of nutrients which when extracted appropriately are incredibly beneficial for our skin. They have been studied and tested extensively at The Southern Cross University and is very exciting for Skincare Formulators such as myself that the Botanical extracts wildcrafted in our own back yard are second to none. A few favourite Australian skin loving Botanicals include: Mountain Pepper Leaf (Tasmannia lanceolatta) An Australian Native found in the colder climate of Tasmania and south east Australia. Historically used as Traditional Medicine by the Aborigines the Mountain Pepper Leaf has powerful antioxidant properties having an ORAC score that is over 3200 compared to Vitamin E at 585 and Vitamin C which has a ORAC score
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ISSUE
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1/3 Page
$970.00
$880.00
1/4 Page
$720.00
$660.00
10% Loading applies for preferred position. Inserts from $245 per 1000 depending on weight and size. All prices subject to 10% gst.
> ALL MAGAZINES ARE SHARED AS AN ALBUM ON OUR FACEBOOK PAGES AND IN OUR ONLINE DIGITAL VERSION - CHARGES MAY APPLY > # ANY OF OUR INSTAGRAM PAGES AND WE WILL POST YOUR PICS AND POSTS
of 128-133. ORAC stands for Oxygen Radical Absorption Capacity and it is a lab based (in vitro) test used to determine the antioxidant capacity of botanicals and thus allows skincare formulators to choose the most potent extracts for their products.
Desert Lime (citrus glauca) A small shrub that grows in semi-arid regions of Queensland, NSW and South Australia where it is wildcrafted. Desert Lime is packed with tiny pearls of potent bio actives that support collagen production and anti oxidants that protect our skin from free radical damage. Particularly healing for skin conditions such as eczema and psoriasis. Davidsons Plum (Davidsonia jersyana) A native Australian tropical rainforest fruit. This dark blue black plum has a vibrant red flesh and contains high levels of the anti-oxidant Anthocyanin, phenolic aids, flavone glycosides and flavones. This exciting and powerful extract helps prevent wrinkles, eliminate free radicals, reduce UV damage, improve skin health, promotes collagen, elastin and skin elasticity. Nicole O Sullivan is the owner of Wildcrafted Organics, a botanical skincare range based on highly concentrated bio active nutrients. She holds qualifications in nutrition, botanical medicine and massage and is highly passionate about Australian wildcrafted ingredients. www.wildcraftedorganics.com. au
Beauty Biz Year 9 Issue 5
12/10/2016 12:04 PM BeautyBiz Yr9Iss5.indd 53
DEADLINES
RATES
“When wildcrafting is done sustainably and with proper respect, generally only the fruit, flowers or branches from plants are taken and the living plant is left”
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BARBERSHOP
BarberShop is a business-to-business trade magazine distributed free of charge quarterly to every Men’s Hair Salon and Barber Shop throughout Australia. With a distribution in excess 4,000 this essential business tool reaches a targeted audience and provides a media vehicle BARBER BARBER BARBER BARBER in which to promote your products and SHOP SHOP SHOP SHOP services. Barber Shop is also subscribed to by a number of the 12,000 hair salons throughout Australia. Year 4 Issue 4
Year 5 Issue 1
Year 5 Issue 2
Year 5 Issue 3
NO OF COPIES BY CATEGORY MENS HAIR SALONS 940 BARBERSHOPS 1020 UNISEX SALONS (SUBSCRIBED) 2000 ADDITIONAL 125
P R O F E S S I O N A L
T H E U LT I M AT E F I N I S H I N G T O O L
18/08/2016 6:25 PM
BarberShop Yr5Iss2.indd 1
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NEW STARTER KIT
Lithium Battery | Super Close Cut BarberShop Yr5Iss3.indd 1
19/05/2016 4:32 PM
BarberShop Yr5Iss1.indd 1
Mad
16/02/2016 11:18 am
BarberShop Yr4iss4.indd 1
TOTAL 4085
DEADLINES ISSUE
Finished Ad copy
Insert Deadline
In salon Week Commencing
Year 6 issue 1 2017
February 08
February 08
February 20
Year 6 issue 2 2017
April 26
May 03
May 22
Year 6 issue 3 2017
July 26
August 02
August 21
Year 6 issue 4 2017
October 25
November 01
November 20
RATES SIZE
CASUAL (AUD)
CONTRACT - 6 ISSUES (AUD)
Front Cover
$2000.00
N/A
Front Cover Package (FC, IFC, Pg1)
$3800.00
N/A
Back Cover
$1800.00
$1600.00
Inside Front Cover/Inside Back Cover
$1600.00
$1400.00
Double Page Spread
$2500.00
$2200.00
Full Page
$1400.00
$1200.00
1/2 Page
$1000.00
$800.00
1/3 Page
$800.00
$600.00
1/4 Page
$600.00
$400.00
10% Loading applies for preferred position. Inserts from $245 per 1000 depending on weight and size. All prices subject to 10% gst.
> ALL MAGAZINES ARE SHARED AS AN ALBUM ON OUR FACEBOOK PAGES AND IN OUR ONLINE DIGITAL VERSION - CHARGES MAY APPLY > # ANY OF OUR INSTAGRAM PAGES AND WE WILL POST YOUR PICS AND POSTS
land
Eng
16/11/2015 4:08 pm
TECHNICAL DATA
FILE FORMATS Ads to be supplied via email or on usb. If files exceed 10MG please send via a file transfer program such as HIGHTAIL or preferably share with us your DROPBOX file. We prefer files ot be in PDF format but can also accept in EPS, TIFF or InDesign formats. All files must be supplied in CMYK. Any picture elements must be TIFF, JPEG or EPS files.
Year 10 Issue 6
OPULENT GLAMOUR
IMAGES All images should be at an appropriate resolution and scale for the output device. For best results your Beauty Biz raw images should be at least 300dpi at 100% scaling. ‘Rezing-up’ of images does not always create a better image. Neither does scaling or enlarging. The smaller the image, the less it can be enlarged via scaling or resolution. Hairbiz Year10iss6.indd 1
8/11/2016 4:16 PM
The Essential Business Guide for Salons and Spas
COLOUR All content should be in either CMYK, or greyscale. Using an RGB workspace can produce unexpected results, and should only be used by experienced art workers.
Year 9 Issue 5
THE POWER OF SCIENCE AS NATURE INTENDED.
Naturaceuticals
BeautyBiz Yr9Iss5.indd 1
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FONTS All fonts should be embedded as standard. There should be no exceptions. BLEED AND TRIM 5mm bleed should be allowed in all artwork, and trim offset should be set to 5mm. Having a trim offset smaller then the bleed amount will defeat the purpose of allowing bleed at all, as your trims will be inside your bleed area. Text to be a minimum of 8mm from edge of page. PROOFS A colour proof can be supplied with all ads. No responsibility will be accepted for reproduction of the advertisement unless a colour proof is sent with the artwork as a frame of reference for the printer and all files saved as specified.
Year 10 Issue 5
RESPONSIBILITY No responsibility will be accepted if publication is delayed or prevented by factors beyond the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure Beauty Biz of an advertisement or any part thereof to appear. Hairbiz Year10Iss5.indd 1
7/09/2016 1:48 PM
The Essential Business Guide for Salons and Spas
EDITORIAL Copy should be supplied a minimum of 1 week prior to ad copy deadline. CANCELLATION Any cancellation received after the cancellation deadline (21 days prior to on-sale date) will be charged at the full fee OR the publisher reserves the right to repeat any previous advertisement of the same size from the advertiser. Space cancellation within a contract period, thereby affecting a discounted rate, will result in the advertisement under the contract reverting to the appropriate rate for the number of insertions. NON-RECEIPT OF MATERIAL We have an obligation to you and other advertisers to deliver the magazine on time and therefore material MUST be received by the close of business on the material deadline. If not, for current advertisers, existing material will be run and for new advertisers a filler advertisement will be run.
Year 9 Issue 4
BOLD. SIMPLE. BEAUTIFUL.
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BARBER
SHOP Year 4 Issue 4
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Year 10 Issue 4
INDEMNITY The publisher accepts no responsibility for typesetting/artwork done by a third-party on behalf of the advertiser. If the publisher designs or amends advertiser material, a proof of the finished artwork will be made available for approval before printing. The publisher reserves the right to cancel any material deemed inappropriate. The publisher reserves the right to destroy any material unclaimed after three months. TERMS Beauty Biz Payment of advertising is required within 14 days of invoice unless other credit terms have been agreed. Hairbiz Year 10 Issue 4.indd 1
4/07/2016 5:00 PM
The Essential Business Guide for Salons and Spas
Year 9 Issue 3
THE NAME SAYS IT ALL...
Artwork enquires can be emailed to artwork@mochapublishing.com.au COVER RECOVER! THE NAME SAYS IT ALL... Introduces... COVER RECOVER!
BeautyBiz Yr9Iss3.indd 1
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TECHNICAL DATA Full Page
1/3 Page Vertical
281 x 60
1/3 Page Horizontal
94 x 194
1/4 Page square
135 x 90
NON BLEED MATERIAL (mm)
DEPTH x WIDTH
DPS Full Page
297 x 420
Full Page
297 x 210
1/2 Page Vertical
297 x 101
1/2 Page Horizontal
149 x 210
1/3 Page Vertical
297 x 68
1/3 Page Horizontal
102 x 210
(bleed to be minimum of 5mm)
After After11Rx Rx
Using the four dif ferent cartridges for dif ferent treatment depths, it heats at a precise depth and temperature with regulated spaci ngscars. every time and with repeatable treatment delivery. and and no no scars.
Neck NeckLifting Lifting
V-Shape V-Shape
cal device that produces 3 Non-isurgicnalvasi-typeve resuland non-surgi ts but with no downtime, no client discomfort
spacing spacing every every time time and and with with repeatable repeatable treatment treatment delivery. delivery. itit heats heats atat aa precise precise depth depth and and temperature temperature with with regulated regulated Using Using the the four four different different cartridges cartridges for for different different treatment treatment depths, depths, denaturing denaturing old old collagen collagen while while initiating initiating neocollagenesis. neocollagenesis. Reaches Reaches coagulative coagulative temperatures temperatures ofof 60 60 toto 70 70 degrees, degrees,
With her pulse on the trends of both fashion and celebrity, Lucie Doughty is Editorial Director for iconic global hair care brand Paul Mitchell. Lucie has enjoyed a long and illustrious career as both teacher and award-winning colour artist which began in the U.K. and has taken her all over the world. A leader in styling for photo shoots and events, Luci mentors up-and-coming stylists in the art of editorial shoots and in her spare time, maintains the manes of celebrities such as Miranda Kerr, Charlize Theron, Jennifer Love Hewitt, Ellen Degeneres, Joss Stone, Kelly Clarkson, Katherine Heigl, Paris Hilton and many more. She is also a go-to stylist for Vogue USA, Allure Magazine, People Magazine, Cosmopolitan Magazine USA and events such as The Golden Globes and Met Ball.
TELL US HOW YOU FIRST GOT INVOLVED IN THE HAIRDRESSING INDUSTRY
A winner of multiple North American Hairdressing Awards (NAHA) categories, she has also been awarded Teacher of the Year by Vidal Sassoon and Paul Mitchell.
YOU HAVE QUITE THE CELEBRITY CLIENT LIST. WHO WOULD BE YOUR MOST MEMORABLE OR EVEN FAVOURITE CELEBRITY TO WORK WITH?
My mum was a hairdresser, so I would watch her in her salon and from a young age she would have me involved in sweeping and cleaning rollers. She is a big part of me having a great work ethic and passion for my craft. I also loved arts and crafts, so it was a natural progression to get involved in the industry. I went to school for two years in England before doing an apprenticeship in a salon.
But one of my favourite clients would have to be Renee Russo. I have built a relationship with her for over 15 years. She is so down to earth, friendly and lovely. One of my most memorable experiences with her was when I got to visit her on set and she was working with Robert De Niro. I got to watch her filming a scene with Robert, which
“I never get sick EXPERIENCE THE DIFFERENCE of it. If I’m not
Hair Biz Editor Kym Krey caught up with Lucie on her visit to Australia for Hair Expo recently.
I love all of my celebrity clients, they have all been very sweet and kind to me over the years.
doing hair, I’m thinking about doing hair.”
2 and no scars. & RELIABLE AFFORDABLE
Neck NeckLiLifftitinngg
V-Shape V-Shape
surface surface ofof the the skin skin and and therefore, therefore, no no downtime downtime for for clients. clients.
deeper tissues tissues than than lasers lasers oror RF RF can, can, without without affecting affecting the the 1 deeper Produces Produces localised localised heating heating atat precise precise depths, depths, treating treating much much
The Clinical Microson HIFU has three unique features:
There’s There’s aa revolution revolution in in healthy healthy haircare haircare happening. happening. And And we’re we’re leading leading the the charge. charge. Our Our innovative innovative detangling detangling hairbrush hairbrush gave gave birth birth to to aa whole whole new new category category and and changed changed people’s people’s lives. lives. Loved Loved by by hairstylists, hairstylists, influencers influencers and and the the winners winners of of numerous numerous awards, awards, we’re we’re the the brand brand that’s that’s seen seen as as cool cool and and cult cult whilst whilst giving giving too too fabulous fabulous hair! hair!
Non-Surgical Face & Body Lifting For For sales sales enquiries enquiries please please call: call: 03 03 9899 9899 0133 0133
Clinical Microson HIFU www.tangle-teezer.com.au www.tangle-teezer.com.au
cont’d cont’don onpage page60 60
Hair Biz Year 10 Issue 4
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Before Before
After After11RxRx
Before Before
Lower LowerFace FaceShapi Shapinngg
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8/11/2016 4:16 PM
By Metro-Dora Clifford B.Sc., MBA, AFABth, MELA
AFFORDABLE AFFORDABLE & & RELIABLE RELIABLE
In an industry moving at breakneck speed, the advent of INFLAMMAGING serves as both a wakeup call and an ultimatum to product developers, cosmetic companies and skincare professionals alike. Scientific evidence suggests that many of today’s trademark treatments may actually exacerbate the conditions they are designed to treat in the long term, thanks to a phenomenon known as INFLAMMAGING – a term first coined by Professor Claudio Franceschi (University of Bologna) to describe chronic, persistent inflammation which is one of the main causes of ageing! As the concept of inflammaging goes mainstream, it will result in widespread changes in the professional skincare industry, transforming everything from the ingredients to methods of its use. Most professionals are familiar with the visible signs of inflammation seen on the surface of the skin, representing infection, irritation or discomfort. However, weakened skin is at risk of invisible inflammation which exhausts the body’s defense system, dismantling key youth-sustaining skin structures, resulting in collagen and elastin degradation. The “inflammaging” process is a complex chain of events where acute inflammation and repeated injury gives way to Chronic or Silent inflammation leading to deep wrinkles, hyper-pigmentation, flaccid and inelastic tissue.
HOW INFLAMMAGING CAUSES SKIN AGEING
There is a direct link between extrinsic skinageing and inflammation - the reciprocal effect of many chronic inflammatory skin diseases such as psoriasis, atopic & seborrheic dermatitis on the stratum corneum barrier which is supposed to maintain the skin’s healthy hydration levels but when this integrity is compromised, an immune disorder occurs. The integrity of this barrier is maintained by the metabolic balance such as the synthesis of collagen fibers and the replacement of old and worn-out fibers and skin cells by means of enzymes called matrix metallo-proteinases (MMP). It is therefore important for all Skincare Professionals to
promote an Enzyme Peel once a month as part of their client’s skincare maintenance program, to ensure that the stratum corneum maintains healthy hydration levels so the deeper skin layers can continue to replace old collagen fibers through the process of MMP. Inflammaging on the other hand, destroys this balance, decreasing cellular metabolic activity and collagen renewal. Externally the skin loses its suppleness and elasticity and becomes flaccid, generating reactive oxygen species accelerating oxidative damage, which perpetuates a chronic, pro-inflammatory state!
POPULAR INGREDIENTS THAT COMBAT INFLAMMAGING:
Allantoin, Turmeric, Beta Glucans, L-Bisabolol, Blue Agave, Catalase, L-Glutathione, Green Tea, Aloe Vera, Mangosteen, Willow Herbs, Magnolia Bark, Omega-3 & 6, Resveratol, Spin Traps, Tamanu Oil, Tocopherols, Camu Camu, L-Ascorbic Acid, Boswellic Acid, Copper Peptides, Giant Knotweed, Noni Fruit Extract, Rosemary Extracts, Alpha Lipolic Acid, Plant Stem Cells and Superoxide Dismutase
AS A SKINCARE PROFESSIONAL YOU SHOULD:
• Combine treatments to target the source of inflammation choosing your Acids wisely when providing Peel treatments such as Cabernet Peel (rich in Resveratrol), Lactic, Salicylic, Malic or Pyruvic acids, which work well in the Epidermal layer. • Reinforce the barrier functions after exfoliation by protecting the natural moisturizing factor against transepidermal water loss (TEWL). • Include serums containing ingredients rich in epidermal growth factors or amino acids, phospholipids, hyaluronic acids, lactates etc. infused into the skin, followed with cremes rich in Antioxidants and anti-inflammatory ingredients to help counteract irritation and combat inflammaging. • Protect your treatment results with proper UV defense (SPF 30 +) and barrier
support to minimize the visible effects of inflammaging. Inflammation, while recognized as the body’s response to cellular aggression or injury, also represents a defense mechanism designed to heal cells suffering from injury and protects the area from the consequences of that injury. However, inflammation also facilitates early tissue healing and repair as seen after any ANTIAGEING Laser treatment, allowing the body to restore itself to normal functions. The complete healing of an injury can take several months as it goes through three phases in the healing process. In the inflammatory stage, healing proteins enter the damaged area, pushing the tissues apart with its swelling. This jump-starts the proliferation stage where white blood cells and macrophages begin cleaning the wound, contracting it as it receives oxygen and vital nutrients for regeneration. The remodelling stage is characterized by the production, organization and remodelling of collagen to strengthen the wound or injured area during laser, RF, peels or IPL treatments. Research shows that repeated injury to the wounded area and insufficient time allowed for healing could lead to the chronic state of inflammation known as “inflammaging”. Although anti-inflammatory ingredients are essential in the fight against inflammaging, any successful treatment must address the reinforcement and protection of the barrier functions of the epidermis by using topical care and broad spectrum UV protection, as inflammaging will only worsen with prolonged sun exposure. For more detailed information free call: 1800 628 999 or email: ask@clinicalpro.com.au.
1
Clinical Skin Diagnostic Analyser3
Using Using the the four four different different cartridges cartridges for for different different treatment treatment depths, depths, itit heats heats at at aa precise precise depth depth and and temperature temperature with with regulated regulated spacing spacing every every time time and and with with repeatable repeatable treatment treatment delivery. delivery. Non-invasive Non-invasive and and non-surgical non-surgical device device that that produces produces surgical-type surgical-type results results but but with with no no downtime, downtime, no no client client discomfort discomfort and and no no scars. scars.
The Skin Assessment Concept for Face, Body, Hair and Cellulite.
Neck NeckLifting Lifting
V-Shape V-Shape
Before Before
After After11Rx Rx
Before Before
Lower LowerFace FaceShaping Shaping
ASSESSMENT OF: + Hydration + Sebum + Elasticity +Clinical Melanin + pH +Skin Wrinkle Depth + Skin Ageing Diagnostic Analyser +The Pigmentati oAssessment n + Acne ScarsConcept + Hair Removal The Skin Skin Assessment Concept for for Before Before
After After11Rx Rx
Upper UpperArm ArmShaping Shaping
After11Rx Rx After
Before Before
After11Rx Rx After
•• LEADING LEADING SALON SALON BRANDS BRANDS •• AWARD AWARD WINNING WINNING SERVICE SERVICE •• OVER OVER 130 130 SALON SALON BRANDS BRANDS
Campbelltown Campbelltown Superstore Superstore
Shop Shop 12/7 12/7 Hollylea Hollylea Rd Rd Leumeah Leumeah
ASSESSMENT ASSESSMENT OF: OF: ++ Hydration Hydration ++ Sebum Sebum ++ Elasticity Elasticity ++ Melanin Melanin ++ pH pH ++ Wrinkle Wrinkle Depth Depth ++ Skin Skin Ageing Ageing ++ Pigmentation Pigmentation ++ Acne Acne Scars Scars ++ Hair Hair Removal Removal
Ph: Ph: 4627 4627 7100 7100
1800 1800 628 628 999 999
CONTENTS
AUSTRALIAN WHOLESALER OF THE YEAR 2016 •• BEAUTY BEAUTY SUPPLIES SUPPLIES •• TANNING TANNING •• WAXING WAXING •• NAILS NAILS •• SHELLAC SHELLAC •• GELS GELS
Reaches Reaches coagulative coagulative temperatures temperatures of of 60 60 to to 70 70 degrees, degrees, 2 denaturing denaturing old old collagen collagen while while initiating initiating neocollagenesis. neocollagenesis.
Face, Face, Body, Body, Hair Hair and and Cellulite. Cellulite.
12/10/2016 12:00 PM
always helping salons
•• HAIR HAIR •• EQUIPMENT EQUIPMENT •• DISPOSABLES DISPOSABLES •• BROWS BROWS •• LASHES/TINTING/LIFTING LASHES/TINTING/LIFTING
Produces Produces localised localised heating heating at at precise precise depths, depths, treating treating much much deeper deeper tissues tissues than than lasers lasers or or RF RF can, can, without without affecting affecting the the surface surface of of the the skin skin and and therefore, therefore, no no downtime downtime for for clients. clients.
WWW.CLINICALPRO.COM.AU 12/10/2016 12:00 PM
Ph: Ph: 4229 4229 5556 5556
•• LATEST LATEST HOT HOT PRODUCT PRODUCT TRENDS TRENDS •• PROFESSIONAL PROFESSIONAL ADVICE ADVICE •• NEW NEW SALON SALON PACKAGES PACKAGES
Mortdale Mortdale Superstore Superstore
Caringbah Caringbah Superstore Superstore
HEAD HEAD OFFICE OFFICE
82 82 Captain Captain Cook Cook Drive Drive Caringbah Caringbah
77 77 Boundary Boundary Road Road Mortdale Mortdale
Ph: Ph: 9526 9526 2457 2457
Ph: Ph: 9584 9584 2678 2678
BeautyBiz Yr9Iss5.indd 2
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NCCEE 1199 SSIIN 99
Five Five Dock Dock Superstore Superstore
TRADE ONLY
106 106 Queens Queens Road Road Five Five Dock Dock
Ph: Ph: 9712 9712 5666 5666
LLOO NN PP IIOO RRO OFFEESSSS
www.beautywarehouse.com.au www.beautywarehouse.com.au
N NAT ATIIO ON NW WIID DE E P PH HO ON NE E O OR RD DE ER RS S:: 11330000 992299 003333
WWW.CLINICALPRO.COM.AU WWW.CLINICALPRO.COM.AU
BeautyBiz Yr9Iss5.indd 17
Wollongong Wollongong Superstore Superstore
Shop Shop 1/8 1/8 Kenny Kenny Street Street Wollongong Wollongong
BeautyBiz Yr9Iss5.indd 3
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HOT SHOTS TEAM 2017
AN AWARD EVENT EXCLUSIVE FOR
HAIRDRESSERS AGED 30 OR UNDER SPOTLIGHTING TALENT, CREATIVITY & UNRIVALLED PASSION! Entry Deadline 5pm Friday 16th December 2016 Finalists Announced 7th February 2017 Winners Announced at the AHIA’s 26th March 2017 cover ON THE COVER 26-29 Opulent Glamour Manhattan Couture Extensions
10 Editors Letter 20-25 Industry News 72-73 Hair Shop
FEATURE 12-14 International Feature, Tom Connell 16-18 10 Minutes with Brett McKinnon 30-32 Nadine Johns Alcock – A Most Unconventional Career 34-35 The Science of Business 36-37 The Coming of Age for muk haircare 38-39 Kobi Bokshish Joins Matrix
12
38
40 Into the Wilderness 42 Creative Siblings Unite 64 Sustainable Salons Australia Branches out to QLD
PROFILE 44-45 Renik Hair 46-47 Hoopla 48-49 Creating Your Own Retail Range By Kym Krey
EVENTS 50 2017 Schwarzkopf Professional Hair Expo Awards 52 Wella Professionals announce the Trendvision 2016 Winners 54 Z.One Global Conference – Australian Ambassadors in Milan 56 Fall in Love with Colour – L’Oreal
58
68
Colour Jam 58 Refresh, Explore, Inspire at the 2016 ASPYA Conference 60-61 In the Windy City, PH Trip to Wellington, NZ By Linda Woodhead 62 The Power of Pink! Silk Pink Ball
BARBERING 66 Roadtest: Wahl 5-Star Finale By Bruce Sam
COLLECTIONS 68-69 After Hours by Nicola Smyth 70-71 Craig Chapman Collection
BLOG SPOT 74 Global Education Landscape By Tracey Hughes
70
75 Raising the Bar By Kirstie Stafford 76 Be a True Leader By Steve Corthine
New Rule: Only one category to be entered per person.
BUSINESS 78-79 The All or Nothing Personality Style By Mike McKinney 80 Influencer Marketing 82-83 Making the Most of your Christmas Trade By Kelly Kent 84 Salon Differentiation: Are You Strutting Your Stuff By Jay Chapman 86 To Book or Not to Book? That is the Question By Estelle Oliveri 88 Watch Your Language By Libby Cornish 90 Does Your Service Suck? By Justin Herald
Hairbiz Year10iss6.indd 8
ENT RY F OR M NOW AVA I LA B L E W W W. A U S T R A L I A N H O T S H O T S . C O M . A U Hairbiz Year10iss6.indd 9
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INDUSTRY NEWS
t th hE E k kE Ey y t to o s su uc cc cE Es ss s II N N 22 0 0 11 6 6 Ex-Import Ex-Import Niche Niche Products Products brings brings you you aa trusted trusted team team with with over over 50 50 years years combined combined experience experience in in delivering delivering innovative innovative products, products, latest latest trends, trends, award award winning winning services services and and training training to to the the Australian Australian and and New New Zealand Zealand beauty beauty and and hair hair industry. industry.
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“Manufacturers are predicted to launch products that groom and style men’s facial hair over the forecast period, such as beard oils and moisturisers.”
Australia’s pledge to ban animal testing In a move that signifies growing discontent in animal testing, the Coalition has pledged to ban animal testing in beauty. Assistant Minister for Health and Aged Care Ken Wyatt announced the ban would include the testing of finished cosmetic products on animals in Australia, as well as the testing of cosmetic ingredients, and the sale of products that have been tested on animals outside of the country.
Artwork enquires can be emailed to artwork@mochapublishing.com.au
Belmacil congratulates all the finalist’s of the 2016 ABIA’s and wishes you all the Best of Luck!
The ban would not extend to responsible animal testing for medicinal clinical trials, medicinal drug development or medicinal studies. But Wyatt comments: “We acknowledge animal testing is essential in certain scientific contexts such as medicinal drug development but we want to make sure that it’s only used in ethically justifiable circumstances.”
ONE ONESHOT SHOTLASH LASHLIFT LIFT superior superior long long lasting lasting colour colour and and gentle gentle swiss swiss formulation formulation for for professionals. professionals. $2000 $2000 profit profit can can be be achieved achieved from from aa single single tube. tube.
Renae Leith-Manos takes on new gig
the the global global phenomenon phenomenon in in lash lash enhancement. enhancement. over over 125,000 125,000 Elleebana Elleebana Lash Lash Lifts Lifts performed performed around around the the world world in in 2015. 2015.
Make Up By Sarah Baxter Hair By Adam Isles - rokk ebony Photographer: Elizabeth Kinnaird Styling: Alex Dubois
Bondi Beauty founder Renae Leith-Manos is thrilled to announce she has been appointed on the board for Sugar By Half – a national initiative aimed at reducing Australia’s average sugar consumption by half within five years.
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EYELASH EYELASHEXTENSIONS EXTENSIONS
Founded by the Australian cricket team’s doctor, Professor Peter Brukner, the movement involves nine prominent medical, legal and media strategists as well as media and social organisations and celebrities including Jamie Oliver, Peter Evans and Cathy Freeman.
Innovation Innovation in in beauty, beauty, 3D 3D sculpting sculpting paint paint and and brow brow extensions extensions that that can can last last 77 –– 14 14 days. days.
“Over two thirds of Australian adults and a quarter of all children are overweight or obese, and research is showing the biggest culprit is sugar. Most of us are eating at least 25 teaspoons of sugar a day, and we should be having half of that,” says Leith-Manos.
Premium Premium eyelashes, eyelashes, innovative innovative adhesive adhesive technology technology and and state state of of the the art art training training for for beginners beginners or or advanced advanced technicians. technicians.
“I am humbled to be part of this team of amazing researchers and medical people who want to reduce our consumption of sugar and improve our health. It even has a beauty benefit – research has shown eating less sugar can make you look significantly younger.”
Hairbiz Year 10 Issue 4.indd 3
Your Lips…Your Lipstick
THE LIP LAB Sisters and co-founders Courtney and Kimberly Treacy have revolutionised the beauty industry with their makeup company, The Lip Lab. Finding the perfect shade of lipstick has become a personalised and enjoyable experience since The Lip Lab opened its flagship store in Paddington, Sydney, in November 2015. Sydney’s lipstick lovers are no longer trawling through aisles and cosmetic stands in search of the perfect colour or having their favourite shade of pink discontinued. Instead, they’re booking appointments with the beauty experts at The Lip Lab and loving it! The Lip Lab is now offering its bespoke, custom service in Westfield Miranda, and at two new Sydney locations to follow, Westfield Parramatta, and Westfield Chatswood. National expansions following soon after, with a second flagship opening on Chapel Street, Melbourne and three new locations in Queensland; Westfield Chermside, Westfield Carindale and Pacific Fair. The Lip Lab has epitomised the customisation trend with their specialised lipstick creation concept. Their process is simple and effective: 1. Clients are paired with professional Lip Lab experts and a base is chosen from their wide range of micas and pigments. These bases include matte, crème, gloss and vegan- friendly options 2. You choose a colour and shade that perfectly compliments your complexion and style 3. Enjoy the option to add flavours, scents or additives (such as plumper, sun protection and anti-ageing benefits)
4. Your unique formula is then heated and mixed in Australia’s first high-speed blending machine 5. To complete the process, your lipstick is set and cooled in The Lip Lab’s state-of-theart lipstick moulds The Lip Lab also cater for lip gloss lovers, with the same process applied to the gloss-based products. Consultations are 30 minutes long with a 15 minute production period. During this creative process, clients are encouraged to test their lipstick’s shade, taste and texture to ensure the final product is pure perfection. Your oneof-a-kind lipstick is then named by you, with its unique specifications recorded on a consultation card, making re-ordering a breeze. The Lip Lab’s founders came across the concept on a layover in Dallas, Texas. Courtney and Kimberly then began a year-long planning process wherein they consulted extensively with cosmetic chemists and suppliers, before opening Australia’s first custom blending cosmetic company. The Lip Lab offer everything from one-on-one appointments to bookings for groups of up to eight people. The experience is perfect for gifting to a friend or loved one, celebrating hen’s parties or a fun day out with your girlfriends.
Introducing Introducing the the E-Clip+ E-Clip+ HIFU HIFU technology technology which which uses uses ultrasound ultrasound energy energy at at aa much much deeper deeper level level compared compared to to laser laser and and radio-frequency radio-frequency with with out out effecting effecting the the skin skin surface. surface.
Skin Tightening/Lifting Wrinkle Reduction Brow Lifting Neck Firming/Lifting Double Chin Reduction Body Tightening One One Session Session Treatment Treatment
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A typical consultation takes around 30 minutes.
Face Face && Body Body Lifting Lifting
What happens during the consultation? During a consultation with one of our professional colour consultants we will discuss what colours you normally wear, what you would like to experiment with, textures you prefer, whether you like a creme finish or a matte finish etc.?
Long Long Lasting Lasting Results Results Lifting Lifting && Tightening Tightening Skin Skin
Can flavours be added to the lipstick or lip gloss? Yes, you sure can. We have a number of flavours you can add including strawberry, blueberry and citrus to name a few. What about sun protection? Can this be added? Yes. If you like you can add an SPF if you would like to protect your lips from the sun. Is there anything else that can be added to the shade? You sure can. There are lots of things you can add such as a lip plumper to make the lips appear fuller whilst you wear lipstick or an anti ager to help prevent lipstick from feathering or creeping into fine lines, to name a few.
Improve Improve in in Skin Skin Tone Tone && Texture Texture
Say Goodbye To Unwanted Wrinkles and Sagging Skin...
E-CLIP+
Call Now (02) 9009 6666 info@aesthetictechnology.com.au info@aesthetictechnology.com.au www.aesthetictechnology.com.au www.aesthetictechnology.com.au
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Non-Surgical Non-Surgical Face-lift Face-lift
Other products include lip liners, nail polishes and candles to beautifully compliment your personalised creation.
FREQUENTLY ASKED QUESTIONS
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MEDICAL TIGHTENING TECHNOLOGY
Phone: Phone: (07) (07) 5576 5576 6388 6388 || Web: Web: www.belmacil.com www.belmacil.com || Email: Email: info@belmacil.com info@belmacil.com
In conjunction with the movement, a “Sugar Awareness” week will be launched on August 29
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PROFILE
The Lip Lab is the very first company of it’s kind in Australia to use this product and blending machine together. Yes you heard it right, in conjunction with one of our professional lip colour consultants you will be able to choose, mix and apply your own shades.
The market research firm comments: “Beards have become more acceptable in the workplace and in casual settings, which has reduced the need for men’s shaving products. In 2015, men’s shaving declined by 1 per cent in current value terms, with men shaving less frequently - while the quality of men’s razors and blades has improved, meaning they do not need to be replaced as often.”
He comments on the subject: “We no longer need to test cosmetics on animals and many countries, including the European Union, have banned the use of cosmetic ingredients tested on animals. I can’t see any reason why Australia shouldn’t follow suit which is why a Coalition government will legislate this change.”
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T r a i n i n g
A penchant for facial hair has taken its toll on the male grooming sector, according to Euromonitor. More specifically, the rise in popularity of ‘the hipster look’ of beards and moustaches has seen a decrease in spending on male shaving products.
Text MUST BE a minimum of 8mm from edge of page All marks to be offset by a minimum of 5mm
TO TO GET GET THE THE NEON NEON LOOK LOOK VISIT VISIT WWW.DELORENZO.COM.AU WWW.DELORENZO.COM.AU FACEBOOK.COM/DELORENZOHAIRCARE FACEBOOK.COM/DELORENZOHAIRCARE || 1800 1800 800 800 347 347
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AUSTRALIA’S LEADING WHOLESALER FOR SALON PROFESSIONALS
AUSTRALIAN AUSTRALIAN WHOLESALER WHOLESALER OF OF THE THE YEAR YEAR 2016 2016
The The Clinical Clinical Microson Microson HIFU HIFU has has three three unique unique features: features:
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INSALON MAGS
We can publish, on your behalf, your very own self titled magazine and will make it easier than you ever thought possible. We have developed a simple six-step plan: 1. We discuss your business objectives. 2. We send through a proposed features list based on our discussion 3. We interview you and your staff if required and assist you in writing your articles 4. We collate all material, photos, ad copy etc. and liaise with suppliers for ad copy, imagery if necessary. 5. We design your magazine, and show you proofs for approval. 6. We send your magazine to print and it arrives on the doorstep of your salon(s)
We offer a range of affordable salon magazine packages to suit every budget and can range from a basic 8 page magazine through to a deluxe magazine to include photographic shoots. To make publishing your own magazine more cost effective you can source the support of other local retailers or affiliate companies. The benefit to the supporter is increased retail sales, partnership with your salon and specific target marketing to both you and their clients. Minimum print run is 1000 for a simple 8-24 page booklet
The magazine can also be converted to a page flip style magazine to upload to your website for a nominal additional fee.
“This has been such an easy process! I have wanted to do a magazine for such a long time and when Mocha came along it was the perfect marriage. Having so much industry experience has made it so easy to deal with them and we feel that they always understand what our objectives are. After initial meetings and lots of ideas, everything just seemed to fall into place and when the magazines arrived on the salon doorsteps we were so excited to see the finished product.” Sandy Chong, Suki Hairdressing
“At The Art of Hair we pride ourselves on client satisfaction and thrive to communicate with our clients at different levels. As soon as our clients leave the salon chair and head out the door, we want them to take home a piece of us. Keeping our clients informed in all facets of our business was an area of uncertainty. From our services, salon news, promotions to showcasing our latest collections we needed to reach our clients in an attention-grabbing way. Our in-salon magazines solved this problem in an effective and flawless manner. Releasing an issue every quarter, Mocha Publishing ensures an accurate, cost effective service with measurable results. Our in-salon magazine can also be used as a promotional tool to target new and potential clients.“ Sharon Blain, The Art of Hair
In salon magazines can be produced, printed and converted for online for as little as $4000 For more information on In Salon Magazines and costings please contact us. Phone: 07 5580 5155 Address: PO BOX 252, Helensvale Plaza, QLD 4212 Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.au
LIVE
HAIRBIZ FORUM
Hair By Hermiz Daniel - Joey Scandizzo Salon
HAIRBIZ FORUM
LIVE
In 2008 HAIRBIZ FORUM was introduced as a full day educational event showcasing both hair artists and business speakers from Australia and overseas. FORUM became the live version of the magazine HAIRBIZ. With international artists such as Sean Dawson, hob salons, Patrick Cameron, Errol Douglas, Jeremy Knott, Hooker&Young, National artists such as Toni&Guy, Rokk Ebony, Dario Cotroneo, Lores Giglio, Brad Ngata and many more... combined with the top inspirational and motivational business speakers Australia has to offer, this one of a kind event is held every year and is a tribute to the talent within the hairdressing industry. SPONSORSHIP Major sponsorship packages for one headline artist/team vary depending on fee, flights and accommodation, model requirements. Minor sponsorship packages to be involved in the event with an integrated marketing strategy or business speaker are available to include branding, literature, foyer space and more. All sponsorship packages can be combined with an integrated marketing strategy to include advertising, branding, literature, foyer space and more. MAJOR Sponsorship package for one headline artist/team. Rates vary depending on fee, flights and accommodation, model requirements etc. From $15,000 inc gst MINOR Sponsorship package to be involved in the event with an integrated marketing strategy to include branding, literature, foyer space and more. From $5,000 inc gst A full and detailed description of benefits and cost can be requested from mocha publishing. Phone: 07 5580 5155 Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.au
AWARDS ABIA AHIA Australian HOT SHOTS
2016 HOTSHOT Brodie-Lee Stubbins, Rokstar Salon
ABIA
The ABIA (Australian Beauty Industry Awards) were launched in 2012 to provide the Australian Beauty Industry a much needed and often requested benchmark of excellence. With 26 categories including the annual Hall of Fame award, these awards culminate in a gala event following the last day of the International Beauty Expo in August. The awards were launched due to industry demand and are judged by an independent panel of judges, beauty editors and business specialists. CATEGORIES INCLUDE - Australian Salon Business of the Year (4 Treatment Rooms or less) - Australian Salon Business of the Year (5 Treatment Rooms or more) - State Salon Business of the Year (4 Treatment Rooms or less) NSW/ACT, VIC/TAS, QLD, SA, WA/NT
- State Salon Business of the Year (5 Treatment Rooms -
or more) NSW/ACT, VIC/TAS, QLD, SA, WA/NT
Beauty Therapist of the Year Make-up Artist of the Year Best Tanning Salon/Service of the Year Best Customer Care Award Best Marketing Award Best Salon Training Award Owner/Director of the Year Salon Manager of the Year Day Spa of the Year Salon Team of the Year Individual Educator of the Year Organisation Educator of the Year Best Men’s Grooming Facility State & National Wholesaler of the Year Hall of Fame
AWARDS
SPONSORSHIP The ABIA is available for Sponsorship by category. Sponsorship packages are available on application Sponsors receive:-
• Exclusive Sponsorship of one award in the Australian Beauty Industry Awards • Be seen as One of only Eighteen Supported of the Industry • Exclusive use of the ABIA logo promoting sponsorship and support on all corporate and promotional literature for 12 months • Full logo branding on all advertising and promotion regarding the event which includes all pre and post activity • 12 months worth of branding in Beauty Biz on all pages relating to the awards • Logos on all ABIA promotional activity, brochures, tickets, program, menu etc pre and during the event • Presentation of award at the winners event in August • Two free tickets to the gala event • Visual branding on the media wall for photos and on screens at winners event • Access to all photos post event
Sponsorship packages to include annual advertising campaign with Beauty Biz can be discussed by contacting us.
PRIZES INCLUDE • Beautiful Trophy presented on the night of the ABIA’s Phone: 07 5580 5155 Email: mail@mochapublishing. • Use of the Title of winning category for 12 months com.au Website: www.mochapublishing.com.au • Coveted PR in leading trade magazine Beauty Biz, PR campaign for EVERY winner And more…
AHIA
AWARDS
The AHIA (Australian Hair Industry Awards) were launched in 2013 to provide the Australian Hair Industry a much needed and often requested benchmark of excellence in business on a state by state basis. With 20 categories including the Australian Salon Business of the Year, these awards culminate in a gala event following HAIR BIZ FORUM in March of each year. The awards were launched due to industry demand and are judged by an independent panel of judges, media, PR and business specialists.
PRIZES INCLUDE • Beautiful Trophy presented on the night of the AHIA’s • Use of the Title of winning category for 12 months • Coveted PR in leading trade magazine Hair Biz, PR campaign for EVERY winner And more… • Additional prizes
THE CATEGORIES - Australian Salon Business of the Year - State Salon Business of the Year (NSW/ACT, VIC/ TAS, QLD, SA, WA/NT) - Salon Business Newcomer of the Year - Best Barber Business of the Year - Best Franchised Salon of the Year - Best Customer Care - Best Salon Stylist of the Year - Best Junior/Apprentice of the Year - Best Marketing - Owner/Director of the Year - Salon Manager/Coordinator of the Year - Best Salon Design Award - Best Business Service of the Year - Best Salon Team of the Year - National Wholesaler of the Year - The AHIA HALL OF FAME Award - The AHIA Vidal Sassoon Humanitarian Award
- Exclusive use of the AHIA logo promoting sponsorship and support on all corporate and promotional literature - Full logo branding on all advertising and promotion regarding the event which includes all pre and post activity - Branding in HAIR BIZ on all pages relating to the awards - Logos on all AHIA promotional activity, brochures, tickets, program, menu etc pre and during the event - Presentation of their individual category award at the gala event in March - Two free tickets to the gala event - Visual branding on the media wall for photos and on screens at winners event - Access to all photos post event
SPONSOR RECEIVES The AHIA is available for Sponsorship by category. Sponsorship packages for the AHIA’s is available on application
Sponsorship package to include annual advertising campaign with HAIR BIZ can be discussed by contacting us. Phone: 07 5580 5155 Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.au
HOTSHOTS
AWARDS
The annual HOT SHOTS hair competition is aimed at the youth of our hair industry, so as to assist young hairdressers on their road to fame and fortune. Hairdressers under the age of 30 submit their collections and work for the previous 12 months by entering one of the four categories:- The Fashionista, The Visionary, The Rising Star Male and The Rising Star Female. Winners are announced at the Australian Hair Industry Awards (AHIA’s) on the night of Hair Biz Forum by international guests and industry leaders. HOT SHOTS 2012 JULES TOGNINI LISA MUSCAT JORDAN HONE
HOT SHOTS 2014 NADIA SEMANIC UROS MIKIC VERONICA GOJAK CATE CHAPMAN
HOT SHOTS 2013 JULES TOGNINI JORDAN HONE RICHI GRISILLO KRISTY FURNISS
HOT SHOTS 2015 MISSY VEYRET SHANNON JAMES JULIAN WILLIAMS LAUREN COOPER MARY ALAMINE
HOT SHOTS 2016 SAM JAMES COCKAYNE BRODIE LEE STUBBINS CLAYTON WHEELER HUNG TRAN
HOT SHOT winners receive a stylish trophy and coveted coverage in HAIRBIZ as well as other leading trade and consumer magazines. The 4 winning HOT SHOTS receive a full electrical kit from ghd, $4000+ worth of Excellent edges Scissors with training, full styling product kit from Wella Professionals, Luxe gift from Manhattan Couture & a Reeves + Co Leather Bag. The HOT SHOTS also are given a huge opportunity to spend time with amazing national and international mentors at the HOT SHOT HOUSE for 2 nights and 3 days right after Hair Expo and of course a place on the hairdressing’s HOT SHOT list, pushing them overnight to the forefront of the industry. The HOT SHOTS HOUSE is an amazing experience where iconic mentors are invited into the house to spend time with the winners in a unique up close and personal session. The HOT SHOTS also take part in a Showcase Gala at Hair Expo Australia. The HOT SHOTS can also be offered further opportunities throughout the year in terms of complimentary placement on high end educational courses, performing in shows or assisting some of the icons within the industry in shoots, shows and seminars.
DIGITAL SOCIAL MEDIA EDM’S MOBILE APP’S MAGAZINES
Hair By Jamie Furlan - Xiang Hair
DIGITAL SOCIAL MEDIA We are happy to share our social network with you.
Facebook Mocha Publishing Hair Biz Beauty Biz Australian Image Hot Shots Barbershop Hairbiz Forum Australian Beauty Industry Awards Australian Hair Industry Awards
Instagram hairbizmagazine beautybizmagazine australianimage barbershopmag australianbeautyindustryawards australianhairindustryawards
Youtubechannel MochaPublishing
CONTRACT ADVERTISERS If you have a facebook page you are welcome to share on any of our pages up to twice per week and we will in turn on-share so your post is seen in our newsfeed on facebook. # any of our instagram pages and we will post your pics and posts EDMs We originally spent 2 years building our email databases which have been created from our existing readers, clients, opt in from social media and our website, opt in from trade shows and an extensive telemarketing campaign to the industry. We can now provide your brand the opportunity to distribute a personalised email marketing message instantly to our hair and/or beauty database. You supply us the text, images(s) logo, call to action and interactive url link or contact details. We will compile the EDM and send to you for approval EDM’s are limited to one per week from mocha to each database. Mocha will send a maximum of 2 emails per week to both of our databases. COST: Hair
Target Market - 10,000+ Cost of one EDM - $1100 (inclusive of artwork and gst) Beauty
Target Market – 6,000+ Cost of one EDM - $800 (inclusive of artwork and gst) Combined Hair & Beauty
Cost of EDM - $1650 (inclusive of artwork and gst) For Information on open and click rates please contact us: mail@mochapublishing.com.au MAGAZINE APPS Launching in 2017 all magazines will also have their own individual Apps and mocha will actively promote them to all industries to achieve as many App users as possible. We will filter through press info, launches, event news and more to the apps which will operate on a PUSH NOTIFICATION basis. Apps will run in conjunction with the magazines with app friendly pages and hyperlinks. Charges may apply from July 1st 2017. For more information contail mail@mochapublishing.com.au DIGITAL MAGAZINE Each edition of HAIRBIZ, BEAUTY BIZ & BARBERSHOP will also be uploaded to our website in digital formal, showed to our email database & on social media. Charges may apply from July 1st 2017.
HAIR BIZ • BEAUTY BIZ • BARBER SHOP • HAIRBIZ FORUM • AHIA • ABIA • HOTSHOTS
THE INDUSTRY LEADERS PROUDLY BRINGING YOU MAGAZINES & EVENTS FOR THE HAIR & BEAUTY INDUSTRY Phone: 07 5580 5155 | Address: PO BOX 252, Helensvale Plaza, QLD 4212 Email: mail@mochapublishing.com.au
Website: www.mochapublishing.com.au