Our Hometown April 2024

Martha

Napu

OUR hometown.

A Year of Support and Impact

In the heart of San Diego County, non-profit Child Development Associates (CDA) has unveiled its 2023 Annual Report, encapsulating a year marked by remarkable accomplishments and unwavering dedication to its mission. With a team of over 270 committed individuals, CDA continues to be a beacon of hope and support for families and the child care community.

Empowering Families Through Affordable Child Care Services

At the forefront of CDA’s support to low-income working families lies its Alternative Payment Program (APP), funded by the California Department of Social Services (CDSS). This program has been instrumental in providing essential child care reimbursement to families in need across the county which enables parents to work or complete their education, thus strengthening businesses and community. In 2023, CDA took a significant leap forward by championing and implementing a statewide change in categorical eligibility, simplifying the qualification process for families enrolled in means-tested government programs. This monumental effort has led to increased accessibility, with CDA serving an impressive 7,664 families and 13,864 children, and reimbursing 3,320 child care providers for child care. CDA is dedicated to supporting whole-family well-being by connecting clients with community resources to meet their needs collaborating with over 40 different organizations. CDA is a member of the CalEITC Collective led by 2-1-1 San Diego with a mission to reach and educate eligible individuals about tax assistance and available tax credits; promoting financial stability and economic empowerment within the community.

Nurturing Children’s Healthy Nutrition

CDA’s commitment to children’s well-being extends beyond child care services to encompass nutrition education and support. As the largest Child and Adult Care Food Program (CACFP) in California, CDA administers a vital nutrition program across six southern California counties, increasing the quality of nutrition in over 1,000 family child care homes. Through active participation in the national CACFP Roundtable forum, CDA advocates tirelessly for enhanced access to nutritious meals in child care settings, serving a staggering 13,010 children and providing 4.9 nutritious meals last year.

Comprehensive Support for Child Care Providers

Recognizing the pivotal role and work child care providers offer to our community, CDA was contracted CDSS to distribute supplemental reimbursement payments to child care providers serving subsidized children. CDA’s Supplemental Rate Payment Program has made payments to over 5,000 child care providers across 24 counties throughout California.

CDA’s commitment to community growth extends beyond traditional avenues. CDA has been assisting child care providers with real estate to expand their business capacity to serve more families. Additionally, CDA has been providing business coaching and support to enhance providers’ enrollment, technology usage, revenue generation, and business success.

Looking Ahead

CDA is celebrating 50 years of support to children, families, and child care providers. Founded by a single mother who understood the challenges of accessing affordable, reliable, and highquality care, today CDA has expanded its support to clients to better meet the changing needs of our community. According to CDA CEO Rick Richardson, “We know families and child care providers are struggling. At CDA each of us is committed to creating opportunities so they can reach their goals.”

To access CDA’s annual report and learn more about their programs, mission, and impact visit cdasd.org.

ROTARY CLUB OF CHULA VISTA, EASTLAKE

Arts Across Borders

Arts Across Borders: The Rotary Club of Chula Vista Eastlake, in collaboration with Rotarians from Tijuana, brought a splash of color and creativity to Casa Hogar Infantil Uriel on Saturday, April 6. The collaboration included art instructor Denise Romero (Art Houz Studio of Eastlake) and muralist Juan Bosco. The mural project was a vivid celebration of the children’s imagination, transforming a large wall at the children’s home into a vibrant beacon of pride and community. The event also featured an educational art session, where the children expressed their creativity on individual canvasses, culminating in a joyful gathering with food and fun. A day of art, education, and community—painting brighter futures together in advance of Dia de los Niños (Day of the Child) and Rotarians at Work Day.

Chula Vista Altrusa Club Working to Inspire MAAC Community Charter School Students

Altrusa International, Inc. of Chula Vista and MAAC Community Charter School (School) are working together on a joint project called “IDEA” (Inspiring a Desire for Educational Achievement), which is being funded by a $4,000 Altrusa International Foundation grant, $2,400 from the School, and $1,200 from Altrusa Club of Chula Vista, Inc. Foundation. The goal of the project is to inspire in at-risk students a desire for educational achievement, whether through attendance at a vocational or trade school, community college, a four-year college, or a prestigious, internationally recognized university such as the University of California, San Diego (UCSD). They want them to have the idea that they can achieve educational success and that they can close that gap between their dreams and their circumstances. To inspire these students to consider

higher education, they took four busloads on a campus tour of UCSD in late January.

Altrusan Elsie Aguirre-Simpson helped develop pre- and postcampus tour surveys. Below are some of the survey results:

Pre-Campus Tour Survey Results

• 78% of the students had never visited a university and 71% had little knowledge about universities.

• 100 students said they wanted to attend college, and some of the reasons given:

– To have a better future, a good career/job, learn

– Careers they were thinking of: Barber, Lawyer, Architect

• Reasons given for keeping them from going to college:

– Money/cost, Transportation, Family

Post-Survey Results

• 80% rated the campus tour

highly, rating it 8.1 out of 10

• 52% said they had much better knowledge of college. Here are some of their comments: “I can be a student here if I work hard enough,” “I understand the importance of studying,” “It’s a lot of responsibility and it all depends on me,” “good representation of Latinos on campus,” “there’s a lot of opportunity”, and “it was inspiring.” We received positive comments from the speakers that it was a worthwhile endeavor.

Elsie spoke to an advisory class at the School in early March, as part of the project consists of inspirational presentations by Altrusans, Chula Vista Noon Rotary Club members and Altrusa friends to students during advisory classes. She told the students she had two different careers and would tell them how she got there. Her first career was

in healthcare education and patient advocacy. Her second career was as a high school social studies teacher and assistant principal.

Elsie grew up nearby in National City, attending Sweetwater High School and then Southwestern College. She got her bachelor’s degree from the University of Oregon, and eventually came back to San Diego. She worked at Paradise Valley Hospital and liked it and realized she needed more education, so she took some computer classes. As a result of that, she got a higher paying job at Palomar Medical Center as a patient advocate, helping families navigate the hospital system.

SALVATION
ARMY 4th
Annual

•
Entry
Fee
$125/player
includes:
 

Cart,
Lunch
&
swag
bags
(tax
deductible).

•
Hole
in
One
Prize:
Free
2
year
lease
on 


Ford
Mach-E!.

•
Women’s
Longest
Drive
Contest.

•
Men’s
Longest
Drive
Contest.

•
Nearest
to
the
Pins
on
Par
Three.

•
4
Man
Best
Ball
Scramble
Format.

•
1st
and
2nd
Place
Team
Awards
and
Prizes.

•
Silent
Auction
&
Raffle
Prizes.

•
Awards
and
Recognition
&
Light
Lunch

Elsie decided she loved teaching people and on her 40th birthday decided to go back to school at Cal State San Marcos, and started the next chapter in her life. She became a social studies teacher and assistant principal. When she retired, she started a new chapter in her life. She wanted to write curriculum and wrote “Ethnic Studies” curriculum which will soon be taught in all San Diego high schools.

Elsie asked the students “who says

when your book is finished” and one student said, “I do.” Elsie said, “You’re going to have to write your own chapters. You have choices. What is your passion, what do you enjoy doing? You have to show up. It takes determining what you love and don’t love, and then getting the education needed to do that work that you love. Maybe you will write a new chapter and go off on a new career. Start your first chapter here in high school.”

Elsie’s parents were immigrants and had to work day-to-day for income. They wanted her to graduate from high school, but Elsie had dreams beyond that, and her parents supported her. “Surround yourself with people who support your dreams. Getting a high school diploma is the start. Talk to someone if you are not sure about a particular career.” She talked to friends and then counselors for guidance. She knew her path was

helping people learn. She told the high school students that they will change over time and that they are in charge of their education. She asked if anyone wanted to be a teacher and one young man raised his hand. As Elsie was leaving after her presentation, this young man thanked her for coming in and talking to the class. Elsie made a difference, getting this young man to think about the next chapter in his life.

Bonita Museum Border Blasters

The Bonita Museum & Cultural Center is excited to partner with the World Design Capital to celebrate our cross-border region. As the first international binational designation in the WDC program history, our culturally rich region has been named World Design Capital® in 2024. As a part of this celebration, we are presenting Border Blasters, TJ/SD Radio & Television, Desintegrandor de Fronteras: Exposición de Radio y Televisión TJ/SD Border Blasters explores the impact that Tijuana and San Diego radio/ television/music has had on our region. The exhibition curated by Diana Benavídez, Bill Perrine and Itza Vilaboy embraces the history, art and culture of our border region. Contemporary artwork, performance, and oral histories echo the interconnectedness of border society. A catalog will accompany the exhibit. Currently, the museum is collecting oral

histories (100 words or less) for the exhibition and catalog.

Please let us know: How did growing up listening to and watching border radio and TV impact you? How did this influence who you are today?

Send your story to the Bonita Museum & Cultural Center email at BonitaHistoricalSociety@ gmail.com

Many of us first experienced the border region through our radios and televisions. Border Blasters presents opportunities to explore the unique history and the impacts of the airwaves on people on both sides of the border. Experiencing the border region through sounds and visuals presents an opportunity to explore the vibrant history of our unique broadcast region. Specific eras of time as well as “scenes” will be documented in the exhibition and through performance-based events by TJ/SD creatives. Creatives

“Many of us first experienced the border region through our radios and televisions. Border Blasters presents opportunities to explore the unique history and the impacts of the airwaves on people on both sides of the border.”

living along the border naturally communicate a unique language that includes iconography, musical instrumentation, materials and culture to a world audience. The exhibition will take place July 12August 17, 2024.

Upcoming music performances at the museum include Microtonal University’s Johnny Reinhard on Saturday April 6 from 2:00pm - 4:00pm. Open art calls

include, Beyond the Borders, A collaboration of local art communities from San Diego and Tijuana. Information about how to submit artwork can be found on the museum website Exhibitions page at www.BonitaHistoricalSociety.org

The museum is located at 4355 Bonita Rd., Bonita Ca. 91902. Hours: Wednesday through Saturday 10:00am to 4:00pm. Entrance is free.

Mayor John McCann’s Desk

Protecting Small Businesses and

As Mayor and a Councilmember prior, I have worked to make Chula Vista a businessfriendly city and bring small business to our city. We have been successful at attracting hundreds of new businesses over the years. It has been exciting to open so many new wonderful businesses located in Chula Vista by cutting the ribbon during their opening.

Every year I look forward to attending the Taste of Third and Taste of Eastlake to support our local businesses. These events allow you to get a chance to try different food selections from so many local and family restaurants.

Chula Vista will be the leader in job creation and small business opportunities in the region because of our growing and dynamic economy. I especially want to

acknowledge the Chula Vista Chamber of Commerce, Downtown Chula Vista, Small Business Elevate (SB), and Eastlake Food to Go for everything they do for our business community.

Everyday Crime

San Diego County District Attorney Summer Stephan along with other District Attorneys across California are working to make changes to Proposition 47, which the voters passed in November 2014. The adoption of Proposition 47 has led to an increase in homelessness, retail theft, and drug addiction. Since its passage, retail theft has exploded with repeat offenders knowing the worst penalty they face is a misdemeanor, rather than a felony. The increase in theft and related homeless crime has had a rather predictable result. Many large

retailers now must lock up many of their daily-essential items due to how often these items are stolen.

The placement of everyday products in locked cabinets makes shopping more difficult and, not surprisingly, the burden falls most heavily on low-income residents. Some stores have had to reduce operating hours, or even close completely. A Starbucks location on H Street has been closed for almost a year now, due to a fire that was started by homeless people that were trespassing on the lot next door.

I organized a South Bay Press Conference and Signature Gathering Event with District Attorney Stephan and National City Mayor Ron Morrison. In attendance was also Imperial Beach Councilmember Mitch McKay and Neighborhood Market Association President and CEO Arkan Samo.

Fixing Proposition 47 Homelessness has increased 51% throughout the state. Proposition 47 is certainly not the only factor, but it is a major factor. Proposition 47 has affected businesses, employees, community members, students, and more. We need to amend Proposition 47 by reclassifying retail theft with 2 or more prior convictions as a FELONY. After 2 hard drug convictions, it should be a treatment mandated felony. Lastly, we need to address the fentanyl crisis by going after the dealers.

I am proud to join 14 other cities in supporting the “Homelessness, Drug Addiction and Theft Reduction Act.”

Twitter: @mayorjohnmccann

Instagram: @mayorjohnmccann

Facebook: Mayor John McCann

Youtube: Mayor John McCann

Next Door: Mayor John McCann

WE MEAN BUSINESS

Elevating the

Opportunity for Businesses to Succeed

BY MICHAEL MONACO, PRESIDENT/CEO SB ELEVATE

The entrepreneurial journey, fueled by dreams of innovation and freedom, often confronts a stark reality: the fragile lifespan of a new business. The Bureau of Labor Statistics paints a sobering picture — a 50% failure rate for small businesses within their initial five years. This chilling statistic begs the question: Why do so many ventures falter at the starting gate? Enter SB Elevate, a vanguard in business advocacy and networking. We tackle the critical fault lines that precipitate failure: a lack of capital, inexperienced management, the absence of a robust business plan, and inadequate marketing efforts.

The allure of entrepreneurship is undeniable. The idea of crafting a legacy, of turning dreams into tangible success, beckons many to take the leap into business ownership. Yet, without a map and a compass—in the form of meticulous planning and sage

advice—the journey can quickly lead to treacherous waters, transforming the pursuit of independence into a costly venture that risks not just financial security but personal relationships and peace of mind.

Drawing on my years as a business banker, I’ve been a ringside observer to the highs and lows of the entrepreneurial saga. I’ve seen the glint of triumph in success but more often the shadow of despair in failure. Witnessing the dissolution of life savings, the fracture of personal bonds, and the grim recourse to bankruptcy has been heart-wrenching. Yet, amidst these tales of woe, a common thread of hope emerges: the potential of foresight, planning, and mentorship to not just avert disaster but to pave the way for flourishing success.

When I was a business banker my Branch Manager at First Bank Lourdes Valdez & I decided to come up with a plan. We wanted to help give small businesses a fighting chance so in early 2013 we partnered with a community publication called My Hometown to promote

a free business workshop. It was called Chula Vista Business Symposium, subtitled; Everything you wanted to know about owning and running a successful business but didn’t know who to ask…. We brought together experts in business to share their professional advice. Each class was three hours long and we spread it out over four nights within two months. We planned this so participants could apply what they had learned. We addressed everything from business plans to ribbon cutting and everything in between.

“The business symposium I attended was a remarkable event that left an indelible mark on my professional journey and business. When I attended the symposium, I had a small homebased business. The symposium surpassed my expectations and provided invaluable insights, networking opportunities, resources and inspiration. One of the symposium’s standout features was its rich and diverse content. The presenters were industry experts, who brought a wealth of knowledge and experience to the

Front Left to right, Marvin Harrison, Lucy Romero, Tanya Williams, Tiffany Hecklinski, Tina Matthias. Back Left to right: Jim Lowther, Kevin Marshall, Michael Monaco, Doug Luffborough

table. Their engaging presentations, realworld case studies, and interactive discussions were pivotal in the growth and knowledge of my business development. The organizers facilitated networking effectively, creating an environment conducive to meaningful interactions and collaboration. Moreover, the connections I made, resources I gained and the relationships I formed during the symposium are invaluable assets that I continue to leverage to this day. The symposium didn’t just provide knowledge; it fostered a sense of community and camaraderie among attendees, creating a supportive ecosystem for professional growth. The business Symposium I attended was more than just a symposium; it was a transformative experience. From its impeccable organization to its insightful content and unparalleled networking opportunities, every aspect of the event exceeded expectations. I wholeheartedly recommend this symposium to anyone looking to expand their horizons, connect with industry peers, and take their business to new heights.

Lynn Twork, CEO, Kids On The Go.

“I had the privilege of attending the Chula Vista Business Symposium with Michael Monaco when it was first presented to the City of Chula Vista in 2013, and I must say it was an invaluable experience. As a small business owner deeply involved in my community, I’ve been to numerous workshops, but this one stood out in its practicality, relevance, and impact.

First and foremost, the workshop was wellstructured. From the moment I stepped in, it was evident that every aspect of the program was meticulously planned to provide value. The sessions were thoughtfully curated to address the real challenges faced by small businesses and community leaders, covering topics ranging from strategic planning to effective communication and beyond.

What truly set this workshop apart was its emphasis on practicality. Instead of drowning us in theoretical concepts, Michael provided us with actionable strategies and tools that we could implement immediately in our businesses and communities. Every session was filled with real-life examples which ensured that we could translate the insights gained into tangible results. Moreover, the workshop fostered an environment for networking and collaboration. I had the opportunity to connect with fellow small business owners and community leaders with whom I still collaborate to this day.” Jennifer Bustamante-Lowther, The B

Factor PR

The workshop served two purposes. One, to prepare potential business owners with as much knowledge as possible so they would be better prepared, and two, to help them identify red flags, so they don’t make a preventable mistake and lose their savings/investments.

“Participating in the Chula Vista Business Symposium hosted by Michael Monaco was a game-changer for my son and me. At a critical juncture when my son was navigating the complexities of graduate school while toying with the idea of launching a startup on a major online e-commerce platform, this course shed light on the path ahead. It meticulously covered essential aspects such as startup expenses, the intricacies of leases and facilities, the nuances of corporate structuring, and, most importantly, the development of a business plan. The insightful guest speakers and real-world applications provided us

with a clear perspective, revealing that our initial business idea wouldn’t have been viable. This realization saved us from potential steep losses. I highly recommend this workshop series for small and large entrepreneurs alike”. Anthony Millican

There’s no guarantee of success when opening your own business. However, there are ways to ensure the odds are more in your favor. First and most importantly have a plan, and we mean a business plan. SB Elevate believes this is a critical road map to starting your new venture. You can find templates online. For example, here’s one from the Small Business Administration; https://www.sba.gov/business-guide/planyour-business/write-your-business-plan

Second, do your homework. Research similar business models. Understand the upfront costs, fees, and expenses. Know who your competition is. Ask yourself; Is my product a luxury or necessity? Even though there might not be a business like yours, you are still fighting for a piece of a household’s discretionary income, and in today’s economy that might not be very much.

Thirdly, understand what your capital burn through rate is. That’s how fast you may run out of money before you open for business. In simpler terms, are you undercapitalized. Here are a few common expenses you want to budget for. Forming your business entity, buying or leasing commercial property for your business location, tenant improvement or a Conditional Use Permit, office furniture, technology, inventory, employees, and marketing.

SB Elevate knows every business is different, and each one has its own unique needs. With popper planning and support you have a better chance of success.

“This is Chula Vista’s Decade. Our city will be the leader in job creation and small business opportunities for the region. SB Elevate will provide small business owners with support and expertise to succeed in Chula Vista’s growing and dynamic economy.” Mayor John Mcann

SB Elevate offers a membership-based support and coaching opportunity. Members plug into a group of professionals who have a proven track record of success. In addition, SB Elevate offers concierge level service, business referrals, peer to peer best practice webinars, and networking.

“We have so many pivotal projects underway in Chula Vista, and there is tremendous opportunity for additional small business growth across the South Bay. I am excited to welcome SB Elevate to our region. I know the organization will help our small businesses -- and economy – continue to thrive.” Maria Kachadoorian, Chula Vista City Manager

“SB Elevate advocates for small businesses. The backbone of the South Bay’s economy is small businesses. What we lack is a unified voice. Our members are not just paying members, they are a vote and a voice. To truly advocate for small businesses, we need to hear from them. What are their concerns and how do current policies and legislation affect their business? We strive to advocate for policies and legislation that support and favor small businesses”. Kevin Marshall, SB Elevate Vice President.

If you would like more information about becoming a member of SB Elevate contact Michael Monaco at 619-840-9610 or by email at president@sbelevate.org

Relocating to Chula Vista in 2004 with his wife Sabrina and their twin children, Michael quickly felt a unique sense of community. In his 32 years of networking, he believes Chula Vista and Bonita offer the best opportunities to foster business to business relationships. Michael’s professional experience demonstrates a variety of skills. From media sales, business banking and coaching, small business ownership, publishing, and non-profit. In 2022 Michael was selected to be the CEO of the Chula Vista Chamber of Commerce. Michael has been active in the community since his 2005 serving on numerous foundation boards and leadership roles, and is very visible in the community. He was a regular emcee for the Chula Vista Chamber of Commerce mixers, Chula Vista Public Library Foundation Bon Appetit, Chula Vista Rotary Club OktoberFiesta, Starlight Parade, and the Chula Vista Police Activities League PINGO. Michael is also the creator and event coordinator for the South Bay Pumpkin Smash – Game of Throws, a collaboration of local businesses, Sweetwater Union High School District STEAM program, and The Friends of the Chula Vista Parks & Recreation. He is currently the Community General Manager of Our Hometown Newsprint, President of the STEAM Ahead Foundation and the President/CEO of SB Elevate.

Kevin Marshall is a firm believer in the power of blessings, and it is this motto that guides his life. Originally from Boston, Massachusetts, Kevin relocated to Chula Vista, California at a young age and became the twelfth child in his new “Brady Bunch” family. Adjusting to a new home, state, and the influence of a Master Chief in the US Navy proved to be a hidden blessing in his life.

Today, Kevin serves as the President and Co-Founder of Copy Link, a thriving office equipment company located in Chula Vista, California. Alongside his high school sweetheart and wife, Kimberley, they are celebrating 34 years of marriage and are proud parents to three amazing children and one granddaughter.

Driven by his passion for business and community, Kevin has made significant contributions as a Founding Member of the Select Dealer Group, Past Board Chair for the YMCA, and Past President of the Chula Vista Chamber of Commerce. He also serves on the SWC Foundation Board, collaborating with remarkable individuals within his community, shaping Kevin both personally and professionally.

Throughout his life, Kevin has faced transformative experiences, including seeing his children leave for college and embark on their own journeys, supporting his wife during her health battles, and mourning the loss of his mother. These challenges have ignited a renewed zest for life within him and revealed the hidden blessings that arise from difficult times.

Kevin’s optimistic perspective and unwavering passion for helping others have been described as a breath of fresh air. His mission is to inspire, empower, and motivate people to recognize the blessings in life and unlock their full potential.

Michael Monaco President/CEO & Founder Member

Kevin Marshall

Tanya Williams Treasurer

Shortly after completing high school, I enlisted in the us Navy where I proudly served for over a decade as a chef and instructor. I successfully trained close to 4000 culinary students in the basics of food preparation and effectively motivated students toward selfimprovement.

My husband and I met in Japan doing our service ian the military. We have been married for 32 years and have 4 children and 8 grandchildren. Shortly after our time in the US Navy, we founded our first business venture together. Chula Vista has been our home for over 20 years.

I attended Point Loma Nazarene University where I obtained a degree in Social Work and Child Development. I have over 30 years of experience in education, most of which has been spent as Director of Children’s Outreach for nonprofit organizations.

I am proud to serve in my community in various organizations: Vice chair of the Veterans Advisory Commission, Board Treasurer – South Bay Elevate, Chula vista Chambers of Commerce, Treasure for the Chula Vista Nobel Lions club.

I have had the privilege of being the owner of Williams Family Childcare for nearly 10 years. I was able to partner with various organizations such as Neighborhood House Association, CDA, YMCS, Chicano Federation, Childrens Home Society and more. My love for children and education compelled me to open a private Christian school – Courage Christian Academy.

Lucy Romero

Secretary

I am an assistant vice president, business banker with Torrey Pines Bank. Based in our San Diego office, I specialize in providing a range of treasury management, deposit and lending solutions for small businesses, non-profit organizations, and contractors throughout San Diego County. I joined Torrey Pines Bank in 2014 and have over 20 years of banking industry experience.

Active in the community, I serve on the Chula Vista Sharp HealthCare Foundation board, South Bay YMCA board and the Las Primeras board, which is an all-volunteer group of women in the South Bay.

Marvin

Jim Lowther

Board of Directors Charter Member

At Prescott & Lowther Insurance Agency, we specialize in delivering tailored employee benefits solutions for Small Business Owners (1 – 100 Employees), offering comprehensive health insurance choices for Individuals and Families, and providing Medicare Options for individuals aged 65 and over. With over five decades of commitment, we have firmly embedded ourselves in the City of Chula Vista, enthusiastically participating in a wide array of community events, showcasing our enduring commitment to community engagement.

Jim is recognized as a leader in the health insurance industry and has served on various boards of directors including Chambers of Commerce and the California Association of Health Insurance Professionals (San Diego) as their Vice President of Legislation. During his tenure as Vice President, Jim had the privilege of organizing and leading other agents in lobbying efforts in both Sacramento and Washington DC to represent his clients’ interests in reforming current and new legislation.

Away from the office, Jim enjoys spending time with his family, traveling and enjoying sporting events.

WE MEAN BUSINESS

Tiffany Hecklinski Board of Directors

Tiffany Deal Hecklinski, PhD, has over 25 years’ experience as a communication and recruitment specialist spanning diverse disciplines.

As an educator, Dr. Hecklinski has taught at the Indiana University School of Medicine, San Diego State University, Ball State University and Pendleton Maximum Security Penitentiary in Indiana.

She has served as a communication consultant for organizations such as the University of Michigan Health System working with the Department of Urology and JDRF providing expertise in recruitment and communication strategies.

A published researcher, member of the Chula Vista Rotary and Board Member of the Boys and Girls Club of South Bay, Dr. Hecklinski is a Stage III Colorectal Cancer survivor thus giving her first-hand knowledge of the importance of patient advocacy and the value it brings to clinical research.

Doug “Dr. Luff”

Luffborough, III, Ph.D. Board of Directors

Dr. Luff is an overcomer! As the son of a single-parent housekeeper, he was homeless in high school but went on to become a first-generation college graduate despite being told by his high school guidance counselor that he was not college material.

During his senior year in college, he was chosen as the student commencement speaker of his class and received his bachelor’s degree in business administration and human resources management from Northeastern University; a master’s degree from the Harvard University Graduate School of Education; and a Ph.D. in leadership studies and educational consulting from the University of San Diego. Dr. Luff is a professional heart-inspired speaker, leadership consultant, personal development life coach, and the author of Watch Me Rise: From Streets of Despair to the Halls of the Ivy League.

As an advocate for education, Dr. Luff is a former California school board president trustee and an adjunct professor in the Graduate School of Education at Point Loma Nazarene University in San Diego. He currently serves on the South Bay YMC Advisory Board, the Chula Vista Rotary Club of Eastlake, the Harvard Club of San Diego Education Committee, and a National Advisory Board Member for Trauma-Resilient Educational Communities (TREC).

Currently, Dr. Luff is an Educational Partner with ACCI Educational Life Skills and Higher Level Leadership. He resides in Chula Vista, CA with his wife and their four children.

Marvin Harrison is a Partner in the Business Tax department at Considine & Considine. He is originally from San Diego and studied at the University of San Diego. Marvin holds himself to the highest levels of integrity and loyalty and strives to be someone people can count on.

Harrison Board of Director Founder Member

Tina Matthias Board of Directors

Tina’s began her career in a nonprofit setting at the Living Coast Discovery Center for over 32 years as the Volunteer and Programs Manager. She also served as the chair for the Sustainability Commission for Chula Vista until late 2022.   She served on the City of Chula Vista’s Zero Waste & Single-use Plastic Ban Committee and is currently on the Port of San Diego’s Bayfront Cultural Design Committee. In 2020, Tina created the nonprofit, South Bay Sustainable Communities Network (SBSC) where she engages her South Bay community on how to lead a sustainable lifestyle through neighborhood composting, organized community clean-ups, guided nature hikes, and by hosting gardening and zero waste workshops.

In 2023, through Tina’s leadership, 16 SBSC neighborhood composting sites throughout the South Bay composted 40K pounds of food waste.  The harvested compost was returned to the community for family gardens and landscapes.  SBSC also rescued over 7K pounds of edible foods from going into the landfill and returned it to the many food-insecure and homeless families in the South Bay, senior citizen, and refugee organizations, Southwestern College Student Food Pantry, and many local daily and weekly food drives.

Realizing that our youth is our future, Tina began educating our youth on taking action to reduce the impact of climate change by creating Youth 4 a Sustainable Future (Y4SF), at our local Schools.  This student-led program teaches students about sorting food waste and keeping organics out of the landfill.  Since it’s beginnings in February 2022, Y4SF has expanded into 12 local schools diverting over 103,500 pounds of food waste from the landfill and preventing over 70K pounds of CO2e, GHG emissions from being released into our atmosphere.  Out of this, over 87K pounds were rescued, edible foods that went to feed food-insecure families in the South Bay.

Since beginning South Bay Sustainable Communities Network, Tina has received the Melvin Jones Fellow Award from the Lions Club International Foundation and has led the nonprofit to receive the Organization Award for Sustainable Champion from the City of Chula Vista.  With spotlights in the San Diego Union-Tribune, and Our Hometown publication, Tina is anxious to educate communities to take action and lower their environmental impact by participating in neighborhood food scrap collections, backyard composting and urban farming programs in hopes of creating a healthy and sustainable future.

Tina Matthias additionally was awarded The United States House of Representatives Constituent of the Month by Congressman Juan Vargas. In her spare time, she is a member of The Rotary Club of Chula Vista, an avid hiker, enjoys her garden, prides herself on growing all the food she eats, and loves to bake goodies for all her volunteers, friends, and family.

Fialkowski

sectors, fueling his entrepreneurial vision.

Beginning his career with a local tradeshow exhibit company, Chris swiftly recognized the burgeoning potential within the digital domain. This foresight propelled him to establish NFY Interactive, Inc. in 1999. Over two decades, Chris has led the company to excel in digital marketing, web development, and enterprise application development. NFY Interactive has collaborated with a wide array of prestigious clients, such as ConocoPhillips, 76 Fuel, Coldwell Banker, Pilot Freight, Lennar, Birchbox, Qualcomm, and others, demonstrating its versatility and expertise across different industries.

Chris’s innovative journey continued with the creation of Pendio (www.pendio. com), a cutting-edge platform designed to redefine customer acquisition for local businesses. By harnessing advanced technology, Pendio aims to enhance customer relationship management, maximize ROI, and boost cash flow, supporting businesses in achieving growth within their local communities.

Matthew J. Faust

Matthew J. Faust is a shareholder at Sharif | Faust Lawyers, Ltd.  He focuses his practice on business, intellectual property, and trusts & estates. In addition to helping clients prepare their transactions, he represents them in court. He regularly appears in the state and federal courts throughout Southern California. He graduated from Marquette University Law School in 2007, and was admitted to the State Bar Associations for the states of Wisconsin and California in that same year. He is also admitted to the bars for the U.S. Court of Appeal for the Ninth Circuit and the U.S. District Courts for the Southern, Central, and Eastern Districts of California as well as the Eastern District of Wisconsin. In his court practice he has sat “first chair” in over two dozen trials and arbitrations. He has assisted countless clients with setting up their corporate entities. Before going to law school, Mr. Faust earned his bachelor’s degree in music from the University of Wisconsin – Whitewater. As a business owner, Mr. Faust participates regularly with the San Diego Regional Chamber of Commerce. When he is not lawyering, Mr. Faust enjoys spending time with his wife and sons. An avid camper, Mr. Faust enjoys taking his family camping and volunteering with his sons’ scout troop, as well as keeping current as a musician and woodworking.

Khodadad “Ko” Sharif Founder

Mr. Sharif has been an active member of the State Bar of California since June 1997, practicing law in both the State and the Federal Courts, and has handled many civil, criminal, and family law cases. He is an experienced trial lawyer, having litigated and defended many civil matters, including felony criminal jury trials and numerous sophisticated family law disputes. To better serve his community, Mr. Sharif serves as a Fee Arbitrator with the San Diego County Bar Association (SDCBA) and has successfully arbitrated many fee disputes. He has completed his service of a three-year term as a director on the Board of Directors at the SDCBA (2019-2021), having held various leadership positions within that organization, including the Chair of the Membership Committee (2021) and the Chair of the Public Positions Advisory Committee (2020). He is a member of the Lawyers Club of San Diego and the American Inns of Court, Louis M. Welsh Inn, and a proud member of the Iranian-American Bar Association (IABA), as well as a lifetime member of Delta Theta Phi and having served as its past Marshal of the Supreme Senate. Mr. Sharif teaches the Business Law-140 course at the local community college, Southwestern College. At the same time, as an adjunct professor, Mr. Sharif was asked to serve as the Grievance Chair and now as the Grievance Officer for the college, serving its faculty union. Further community involvements have taken Mr. Sharif from coaching soccer at AYSO to coaching the high school Mock Trial team at Otay Ranch High School (2010-2015).

A graduate of University City High School (’87), Mr. Sharif continued his studies at San Diego State University.  A graduate of Thomas Jefferson School of Law, his interest in comparative law took him to summer studies sponsored by his law school at Cambridge University U.K., Gonville and Caius College, and Universidad Autonoma De Baja California.

SB ELEVATE EXECUTIVE BOARD

Michael Monaco, President/CEO & Founder Member

Kevin Marshall, Vice President & Founder member

Tanya Williams, Treasurer

Lucy Romero, Secretary

SB ELEVATE BOARD OF DIRECTORS

Marvin Harrison, Founder Member

Jim Lowther, Charter Member

Tiffany Hecklinski

Dr. Doug Luffborough

Tina Matthias

If you would like more information about becoming a member of SB Elevate you can contact Michael Monaco at 619-840-9610 or by email at president@sbelevate.org

Member

Founder Member

Chris Fialkowski hails from the vibrant Southern California, where his experiences in the diverse landscape of San Diego enriched his understanding of various market

Chris

Founder Member

Protecting Your Business and Employees

If you have employees, you know firsthand that the loss of a key employee can have a profound impact on business operations. When an employee leaves, customers who dealt directly with that person may worry about receiving their goods or services in a timely manner; suppliers may be concerned about getting paid for their deliveries; and staff morale can also take a dip as remaining employees worry about assuming a heavier workload.

That’s why it’s important to make sure that your business is prepared to deal with the unexpected departure of a key employee which usually happens for one of three reasons: the employee chooses to resign, the employee becomes disabled, or he or she passes away.

While life insurance cannot protect against employees choosing to leave, it is often used as a tool to help incentivize them to stay; deferred compensation plans are powerful vehicles for doing just this. Deferred compensation arrangements allow you to provide retirement income to select employees. The way it works is that you and the selected employee enter a contract that specifies the compensation you will pay out to him or her in the future. Since you may not set up a specific reserve fund in which a participant has a vested right, a life insurance policy is uniquely suited to informally finance a deferred compensation plan. The future of your business depends on attracting and retaining the right talent with the right tools.

It’s also important to protect your business against the economic losses it may face as the result of a top employee’s death with the use of key person insurance. The way it works is that the business applies for and becomes the owner and beneficiary of a life insurance policy covering the key employee. If the insured employee dies, the business receives the policy proceeds.

Deferred compensation and key employee insurance are benefits that are related exclusively to your top employees, but New York Life also has options that you can offer your entire team to help cultivate a rewarding work environment, such as life and disability insurance. These benefits can provide employees and their family’s peace of mind and added financial security, which can go a long way toward attracting and retaining valuable employees. As a business owner, you’ve worked hard to get where you are today. Having a contingency in place will allow you to focus on making the best possible decisions for the future your business.

This educational third-party article is provided as a courtesy by Jorge L Garcia, Agent, CA Ins. Lic. # 4032407. New York Life Insurance Company. To learn more about the information or topics discussed, please contact : Jorge L Garcia

619-454-2182

Jlgarcia03@ft.newyorklife.com www.newyorklife.com/agent/jlgarcia03

ROTARY CLUB OF CHULA VISTA, EASTLAKE

Carnaval en Venezia

EXPERIENCE THE MAGIC OF VENEZIA FOR A GREAT CAUSE!

The Rotary Club of Chula Vista invites you to step into a night of enchantment and philanthropy at Carnaval en Venezia, a masquerade ball that promises not just to dazzle but to make a profound difference in the lives of many. Scheduled for Saturday, May 4, this event is a celebration of culture, community, and charity.

EVENT DETAILS:

• When: Saturday, May 4

• Where: 2017 Chardonnay Terrace, Chula Vista, CA 91914

• Dress Code: Masquerade attire. Don your most captivating masks and carnival costumes, and make a grand entrance on the red carpet.

EXPERIENCE THE MAGIC OF VENICE:

Carnival, Carnaval, Carnevale! Immerse yourself in an Italian-themed soirée filled with mesmerizing music, exquisite food (Cena Veneziana), and lively dancing. It’s an evening designed not just to enchant but to celebrate our collective efforts towards making a difference.

HIGHLIGHTS OF THE NIGHT:

• Prizes for Top Masks/Outfits: Showcase your creativity and stand a chance to win exciting prizes. (Great, inexpensive ideas online!)

• Italian Splendor: Delight in an authentic Venetian dinner and dance the night away to Italian tunes.

MAKE A DIFFERENCE WITH EVERY TICKET:

Your participation goes beyond just an evening of fun; it’s a pledge towards change and progress. Proceeds from Carnaval en Venezia help bolster our service projects, including:

• Facilities and maintenance repairs at Casa Hogar Infantil Uriel orphanage in Tijuana, Mex.

• Socks and Sleeping Bags Drive in support of Dreams for Change, aiding the housing insecure.

• Support for a home for abandoned seniors in La Rumorosa, Mex.

• Local/Community Service Projects like beach and bay cleanups, school garden restorations, food collection drives, and many more.

TICKETS & CONTRIBUTIONS:

For ticket purchases and contributions, you can pay online through our club’s secure Ticket Reservation Link, the QR code included here, or by check payable to the Rotary Club of Chula Vista Eastlake.

LANDING PAGE LINK:

https://portal.clubrunner.ca/10108/Events/ carnival-in-venecia

FOOD WASTE COLLECTION

FOOD WASTE COLLECTION

Chula Vista Municipal Code 8.25 now requires that food waste is kept out of trash carts/bins. ITEMS BELOW GO IN YOUR GREEN CART.

ITEMS BELOW GO IN YOUR GREEN CART.

FOOD WASTE

Coffee Grounds, Eggs/Shells, Fruits and Vegetables

Bread, Cereals, Tortillas, Rice and Beans

Bread, Cereals, Tortillas, Rice and Beans

Dairy Products

Dairy Products

YARD WASTE

Tree and Brush Clippings YARD WASTE

Brush Clippings

The Chula Vista City Council voted unanimously to appoint community organizer

Rachel Morineau to fill the vacant District 4 council seat. Morineau was sworn in Wednesday, April 4 in the evening at the conclusion of a nearly six-hour special meeting.

Chula Vista

Municipal Code 8.25 now requires that food waste is kept out of trash carts/bins.

FOOD-SOILED PAPER

FOOD-SOILED PAPER

Coffee Filters and Tea Bags

Coffee Filters and Tea Bags

Paper Plates

Paper Towels and Napkins

Paper Towels and Napkins

Paper/Cardboard Takeout Containers

Paper/Cardboard Takeout Containers

Morineau was one of eight candidates who participated in a public interview

Flowers and Houseplants

Grass Clippings

Grass Clippings

Leaves Flowers and Houseplants

Leaves

OUT!

NO PLASTIC bags. NO PLASTIC wrap.

and comment process Wednesday. She will serve until December 2024, to complete the council term of Andrea Cardenas, who resigned in February.

“This is an amazing opportunity for me,” Morineau said. “Thank you for listening and hearing all of us out there. I am up here for them. I want to see them in this seat one day.”

NO PLASTIC packaging. NO compostable PLASTIC. KEEP

FOR MORE INFORMATION::

619-691-5122 | chulavistaca.gov/sustainability environmentalservices@chulavistaca.gov

FOLLOW US: @sustainabilityCV | @sustainCV

for 27 years and is a community engagement director with SBCS, a Chula Vista-based non-profit organization. She serves on the San Diego County Social Services Advisory Board and is a founding member of the San Diego County Promotora Coalition.

The upcoming November election will determine new members for District 3 and District 4. Rachel

Morineau has lived in Chula Vista

Among her priorities for the remainder of the year are to bring

more businesses and employment opportunities to the community, with special focus on enhancing the southwest area along Third Ave. She also wants to eliminate barriers that impede the involvement of the city’s diverse population.

A Field of Dreams Revived: PNC Bank and San Diego Wave FC Partner with the YMCA

REVITALIZED SOCCER FIELD AT BORDER VIEW FAMILY YMCA TO WELCOME YOUTH AND ADULT LEAGUES IN MAY

In South San Diego, the Border View Family YMCA’s soccer field, once a bustling hub for youth and school activities, is undergoing a significant transformation. For over 30 years, this YMCA branch has offered more than just fitness facilities; it has been a cornerstone of neighborhoods in San Ysidro, Otay Mesa, Nestor and south Chula Vista, providing day camps, teen programs as well as childcare referrals, feeding programs, vaccinations during the pandemic and other community support services.

However, the pandemic took a toll on the facilities, especially the soccer field, which suffered from neglect and damage due to weather conditions, rendering it unusable

since 2020. The closure significantly affected local youth and the wider community, as it is a joint use field also used by Montgomery Middle School in the Sweetwater School District.

“Before the pandemic, the field was alive with activity from soccer, adult and youth sports. Its closure left a void in the neighborhood,” said Laura Muñoz Humphreys, Regional Executive Director at the YMCA of San Diego County. “The field is more than just a place to play soccer; it’s a community resource that supports summer camps, before and after school programs, and so much more.”

Recognizing the urgent need for restoration, the YMCA collaborated with PNC Bank and San Diego Wave

FC to fund the new turf and other repairs. The partnership represents a significant investment not just in physical infrastructure but also in the community’s future, promising a space where children and families can gather, play, and grow together.

“This partnership with PNC Bank and the Wave is about more than refurbishing a field, it’s about rekindling community pride and fostering positive youth development through sports,” added Humphreys. “This is another chapter in Border View Y’s comeback story to serve the local community in more ways than ever before.”

The full project includes replacing the turf, fixing a broken scoreboard, arena signage and potentially adding new bleachers in

the future. The renovation is set to conclude in late April, with hopes high for the field’s reopening and interest in adult and youth leagues is forming. For more information about sports and the Border View Family YMCA’s programs, visit www.ymcasd.org/borderview.

“The field is more than just a place to play soccer; it’s a community resource that supports summer camps, before and after school programs, and so much more.”

Ask Minnie about:

• Buying/Selling

• Preforeclosure Consultation

• Real Estate Investments

• Property Management

• Probate/Trust

• Divorce

SAVE $5K-$15K ON COMMISSIONS!

“My husband and I moved back to San Diego after living in Sacramento for 10+ years. Minnie was a dream to work with: attentive, caring, responsive, motivated, honest, professional and trustworthy. She listened as we described our style and location preferences, and always found 3-4 listings that matched what we wanted. It felt like we were her only clients. It’s been almost four years since we bought our house, I can text or email Minnie with a question and she responds quickly.” ~ Sharon M.

DAY CAMP AT THE YMCA

SOUTH BAY FAMILY YMCA |

BORDER VIEW FAMILY YMCA

BORDER VIEW FAMILY YMCA Day Camp

Check out our other Summer Day Camps at our neighboring branch — Border View Family YMCA! There are plenty of camps to choose from, such as sports and STEM! ymcasd.org/borderviewcamp

SOUTH BAY FAMILY YMCA Day Camp

South Bay Family YMCA Summer Day Camp is here! This is the opportunity to create a lifetime of summer memories for your youth. Specialty camps are also available.

Our day camps range from ages 5-13. We also offer a Leaders in Training (LIT) program for teens ages 13-17.

ymcasd.org/southbaycamp

REGISTRATION IS NOW OPEN!

REGISTRATION IS NOW OPEN!

BONITA WELLNESS

RESOURCES & INSIGHTS FOR A HAPPY HEALTHY COMMUNITY

BREATHING NEW LIFE

On A Mission to Heal With Hyperbaric Oxygen

MICHAEL GREENHALGH, A VISIONARY ENTREPRENEUR, moved into the Hyperbaric Oxygen Therapy (HBOT) space twenty years ago with a mission to improve lives and provide hope for those facing challenging health conditions. Starting with a clinic in Sacramento and now in Salinas, his local clinic, Pacific Hyperbarics, located in Chula Vista, CA, has been compassionately providing life-changing HBOT treatments for many people in the community since 2017.

Pacific Hyperbarics focuses on treating a wide range of conditions, including diabetic foot wounds, neurological disorders, radiation burns caused by cancer treatments, and much more. Michael and his wife Emilia are dedicated to helping improve the lives of so many within our community, offering a beacon of hope for those seeking alternative treatments. HBOT involves breathing pure oxygen in a pressurized chamber while inhaling enriched oxygen, promoting healing and regeneration at the cellular level. It is a non-invasive treatment option that quite literally uses oxygen as medicine. The clinic has helped numerous diabetic patients avoid amputation due to nonhealing foot ulcers, giving them a chance to reclaim their mobility and quality of life.

The benefits of HBOT extend far beyond physical healing. Joe Namath, George Visger, and many other NFL players with chronic traumatic encephalopathy (CTE) have experienced profound improvements in cognitive function and regained a quality of life unimaginable in years past, thanks to HBOT. The treatment’s potential also reaches into the realm of mental health, as seen in cases of many US veterans with post-traumatic stress disorder (PTSD) and traumatic brain injury (TBI), who reported significant enhancements in memory, focus, and emotional well-being after HBOT sessions.

Moreover, HBOT has shown promise in the area of anti-aging and longevity. Many aging athletes utilize HBOT as a way to stay metabolically fit, with the intent to remain active and competitive well into their 60s, 70s, 80s, and beyond. A groundbreaking Israeli study in 2019 demonstrated that telomeres, the protective caps at the ends of our chromosomes that shorten as we age, increased in length after 40 sessions of HBOT. This remarkable finding suggests that HBOT may have the potential to reverse certain aspects of the aging process at the cellular level.

While it may be premature to definitively state that HBOT can reverse aging, Greenhalgh notes, “Indications are there. We do know that HBOT can improve many health issues at the cellular level, and with these health improvements, lives can be extended.” This highlights the vast potential of HBOT in promoting overall wellness and longevity.

As our community discovers the multifaceted benefits of HBOT and the dedicated efforts of Michael Greenhalgh and his team at Pacific Hyperbarics, we have the opportunity to embrace a proactive approach to wellness. By supporting and utilizing these innovative resources, we can experience the lifechanging effects of HBOT firsthand and contribute to a healthier future for all. Greenhalgh’s commitment to accessibility is evident in his clinics’ acceptance of various insurance carriers for FDA-approved conditions. Furthermore, his new venture, Health Hyperbarics, is poised to increase accessibility by providing in-home HBOT solutions, making this life-enhancing therapy more convenient while still offering twenty years of experience and expertise. For more information about inhome hyperbarics, visit www.HealthO2.com.

In a world where healthcare often focuses on treating symptoms rather than addressing the root causes of illness, Michael Greenhalgh and Pacific Hyperbarics stand at the forefront of a paradigm shift. By harnessing the power of HBOT and making it more accessible through innovative solutions, they are empowering individuals to take control of their health and well-being. As more people discover the transformative potential of HBOT for a wide range of conditions, both on and off-label, we can look forward to a future where optimal health and longevity are within reach for all.

ACCELERATE YOUR HEALING JOURNEY WITH THE POWER OF HYPERBARIC OXYGEN

826 Starboard Street Chula Vista, CA 91914 (619) 423-8200

info@PacificHyperbarics.com

BONITA WELLNESS

A “NOT FOR PROFIT” COMMUNITY OUTREACH PROGRAM.

Our mission: Build a community that will educate, investigate and critically rethink everything we have learned to be true about health and wellness in order to thrive and live disease-free and empower others to do the same. If you are contributing to the health of our community with proactive and alternative techniques and would like to be included in this section; contact us at bonitawellnessinfo@gmail.com

“To fight a disease after it has occurred is like trying to dig a well when one is thirsty or forging a weapon once a war has begun.”

Chula Vista Elementary School District