Our Hometown: Chula Vista & Bonita - May 2023

BUSINESS OF THE MONTH

OUR hometown.

MICHAEL MONACO Community General Manager ARI PINTADO Community Editor

Left to Right: Kevin Marshall - President of Copy Link and Sassan Rahimzadeh - President of Arya Cleaners

The great American dream. That’s how Sassan Rahimzadeh (Sauce-on Ra-him-zadeh) would describe his life. Born in Iran and the son of a successful businessman, Sassan grew up very comfortably in pre-revolutionary Iran. However, in 1978 with his mother and sister, while visiting his brother who was attending SDSU for an engineering degree, Sassan’s world quickly changed. For the safety of his family, his father insisted that they stay put temporarily. That temporary stay has turned into 45 years.

At an early age of 14, Sassan worked very hard to assimilate to his new life. He attended Pershing Junior High, Patrick Henry High School, and graduated from San Diego State with a degree in economics. His father later fled Iran to join his family and start a new life in America. Sassan and his older brother knew that success would not come easy. It was something they had to work hard for and earn. In 1986 he and his brother concluded that a dry-cleaning business was a good idea, and helped their parents open the first location in Tierrasanta. And that was the beginning of ARYA Cleaners. The name ARYA was chosen for many reasons. In the 80’s the phone book was still the best marketing tool, and the name ARYA starting with an “A” meant that it would always be placed near the top of the listings. That was the type of “SEO” that worked at the time. In addition, the word Arya is an old Persian Sanskrit word meaning “of being noble”, which held great meaning to the founders of the company. For over 3 decades, ARYA Cleaners has tried to live up to that meaning by continuing to be a contributing member of this community.

Sassan credits his family’s business’s success in part to his passion for the environment. ARYA Cleaners was the first Chula Vista Business of any kind to receive the Clean Business Award from The City of Chula Vista and was selected by the State of California as the 2009 Small Business Excellence Award recipient, for being introducing major environmentally progressive action plans in their operations. Today, Sassan has been married to his wife Alma for over 28 years. They have two daughters, Natali and Jacqueline. He lives by a simple motto of giving back to the community and country that has given him so much! He contributes his deep desire to be active in his community to his good friend Steve Miesen, who introduced Sassan to the American spirit of philanthropy.

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Six-Week Summer Sundays Program Kicks Off at Village Walk June 11

Village Walk will kick off its six-week Summer Sundays program with a performance by The Joe Rathburn Band on Sunday, June 11 from 5-7 pm. The Joe Rathburn Band plays an exciting and eclectic mix of classic rock, folk rock, Americana, Caribbean, and singer/songwriter tunes. You never know what you’ll hear, but it’s always fun. The song list for the two-hour performance is extensive and includes Jimmy Buffet’s Margaritaville, The Beach Boys’ California Girls, and Bob Marley’s Jammin’.

In addition to this live musical performance, the Corvette Owner’s Club will have their cars on display and children ages twelve and under are invited to enjoy a free craft activity decorating a bird feeder. Free face painting and balloon sculptures will also be available along with free coupon booklets filled with specials and discounts from Village Walk businesses.

Other bands scheduled to participate during the six-week event include 3 Car Garage, Breez’n, Graceland San Diego’s Elvis Tribune Band, Steal Dawn and Lady J & Soulful Knights.

For more information, go to https://www.shopvillagewalk.com/special-events

San Diego County Board of Supervisors

The County’s Operational Plan, also referred to as the Budget, is a two-year plan that shows how funds will be used for the first year and makes recommendations for the second year.

The County is preparing its 2023–25 Recommended Budget for release to the public on May 4, 2023. The public has several opportunities, including two community meetings, to learn about and discuss the Recommended Budget.

Join us to:

· Learn about the Recommended Budget

· Share your thoughts

· Ask questions

· Learn how to stay involved

May 16, 2023 – Hybrid Meeting

2 - 4 pm

In person

County Operations CenterChambers

5520 Overland Ave, San Diego, CA 92123

Virtual Zoom Link: https://bit.ly/BudgetMeeting516

+1 669 900 6833 US

Webinar ID: 861 8656 5351

Passcode: 841386

May 18, 2023 – Virtual Meeting 5:30 - 7 pm

Zoom Link:

https://bit.ly/BudgetMeeting518

+1 669 900 6833 US Webinar ID: 844 5982 1123

Passcode: 448162

Visit the Engage San Diego County Budget webpage to register for the meeting and learn more.

Language Services:

To review this information in your language, visit our website and select your language using the built-in Google Translate function or contact: engage@sdcounty.ca.gov.

Vice Chair Nora Vargas District 1

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As a partner of the San Diego County Centralized Eligibility List, Child Development Associates (CDA) can support you with free or reduced cost child care and the provider of your choice.

As a partner of the San Diego County Centralized Eligibility List, Child Development Associates (CDA) can support you with free or reduced cost child care and the provider of your choice.

As a partner of the San Diego County Centralized Eligibility List, Child Development Associates (CDA) can support you with free or reduced cost child care and the provider of your choice.

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In Service He Carries

By

Ihave come to realize that a key component of wellness is acknowledging that we are in fact part of a larger community. Whether you see your community as your neighborhood, your town, your state, your country, or the world we are just small components of a machine that can move mountains. Ensuring that people are supported, valued, and loved is quintessential to the progression and survival of our communities. I have met many good people in my life, but none embody this sentiment more than Bob Chicca.

Bob has been selflessly making a difference and improving the lives of others while serving in his role as a Kiwanis member for over fifty years. He has become a leader and a mentor to so many but Bob’s journey to San Diego was unlike anyone you will ever meet. The oldest of seven siblings born in Washington D.C., Bob, secretly joined the Marines in 1962 at the new adult age of eighteen. At that time the world seemed upside down. Russian involvement in Cuba was the thought on everyone’s mind just prior to Kennedy’s assassination. Being barely old enough to enlist, Bob joined the Marines against the wishes of his family and was quickly shipped off to Parris Island, for basic training. Bob scored high on the Marine testing and was immediately channeled into the intelligence arm for additional training in Pensacola, Florida.

At a young age he had high levels of clearance and was sent

to Monterey for more training before finally ending up in Camp Pendleton in San Diego. Due to his security clearance and intelligence status, it was understood that these men were not to be taken by the enemy. Because of this, he was never sent to the Vietnam conflict and instead ended up in Japan for more intelligence training. Trained in the Korean language, he was eventually assigned to the USS Pueblo with 82 other men for a TAD intelligence gathering mission that ended in disaster off the coast of North Korea in 1968. Less than a week after President Linden Johnson gave his State of the Union Address, and at the start of the first Tet Offensive in Vietnam, the USS Pueblo was captured by the North Koreans.

During the hostile seizure, one man was killed, and another dozen were wounded including Bob. The ship was seized in international waters and the crew captured. The taking of the Pueblo and the abuse and torture of the crew over the next eleven months was enough to turn any man bitter, but not Bob. With the thread of hope that laid on the blood-stained concrete floor of his cell, he vowed that if he ever made it out of that Hell, that he would be a Doer. Given the chance he would conduct his life to better himself and those around him. That chance came with his release along with the other crewmen from the North Korean prison camp, eleven months later on Christmas Eve, December 1968.

The crew of the Puebla returned to the US under a political shadow and no hero’s welcome was intended. The

US Government tried to downplay the event, but private citizens were ecstatic. Soon after the crewmen of the USS Pueblo arrived in the United States, thousands of supporters pitched in to bring the entire crew’s families to the El Cortez Hotel in San Diego for a celebration of their release. Even the actor John Wayne and Pat Boone were there later to greet them and give praise for the struggles they had endured. Shortly after his return to San Diego, Bob decided to stay. He planted roots in Bonita and raised a family.

On first moving to California, Bob had a mentor that suggested getting involved in a community club that made a difference. After a few months of investigation with other community clubs he landed in Kiwanis. When I asked, what made him choose Kiwanis? He said, “I realized straight away they were a group of Doers.” He continues to stay true to the promise he made as a prisoner of war, Bob is undoubtedly a Doer. Last month, Bob Chicca celebrated his fiftieth year as a Kiwanis member. He is the longest running statesman in the group. Over the span of five decades Bob has been involved as the Secretary to the Lieutenant Governor of the region, President several times, and has been serving as current treasure of the Kiwanis Bonita Club for the past twenty years or so. His dedication to his wife Vanessa of 34 years, who is also an extremely active member of Bonita Kiwanis Club, his six children as well as his unwavering service to the Bonita club and the children

of the surrounding communities is unsurpassed and for that we are truly grateful. As the current president of the Bonita Kiwanis Club, it is my goal to keep Bob’s spark shinning bright along with the other amazing lights within the group. The club is made up of over two dozen men and women of all ages and backgrounds that continue to serve the community.

There is no doubt that with their leadership and fellowship the Bonita Kiwanis Club makes a difference. I believe we can all make a difference in changing and improving the lives of others, while improving ourselves and serving as role models. There is a strong desire within the club to put the” community” back into community service. Perhaps you have wanted to serve the community and make a difference in the lives of children but didn’t know how to get started. If you feel the need to connect with others face to face, if you are looking for a group of people that still believe in the US Pledge of Allegiance and that the power of prayer can change the world.

If you have felt the need to get involved with something larger than yourself and share your talents, enthusiasm, and leadership, join us on Thursday mornings at 7AM at the San Diego County Library-BonitaSunnyside Community Center. 4375 Bonita Road, Bonita, CA 91902. For more information about the club go to www.BonitaKiwanis.org There is no pressure. Have some coffee, have some laughs, have some fellowship, and help us help others. Lance

Jordan President Bonita Kiwanis Club.

Moments of Bob Chicca’s life: Flying and jetski’s with family, putting up the Bonita sign, meeting John Wayne.

Lance Jordan, President Bonita Kiwanis Club

Chula Vista Real Estate Market: A Snapshot of Buying and Selling in 2023

The real estate market in Chula Vista, California, is a dynamic and vibrant market that attracts both buyers and sellers. The market conditions in Chula Vista are showing interesting trends that are influencing the decisions of those looking to buy or sell properties in the area.

For buyers, Chula Vista continues to be an attractive market with ample opportunities to find their dream home. The city is known for its diverse neighborhoods, ranging from quiet suburban streets to bustling urban areas, offering something for everyone.

Additionally, Chula Vista’s proximity to downtown San Diego and its beautiful beaches makes it an appealing location for those seeking a relaxed coastal lifestyle.

One of the key factors affecting the Chula Vista real estate market in 2023 is the interest rate environment. Mortgage interest rates are expected to continue to trend down. This could encourage more people to enter the market and potentially drive up demand for homes in Chula Vista.

However, buyers in 2023 may face some challenges as well. Housing inventory in Chula Vista has been relatively low in recent

years, and this trend is expected to continue into 2023. This limited supply of homes for sale could result in increased competition among buyers, leading to bidding wars and driving up prices. Buyers may need to be proactive, act quickly, and work closely with experienced real estate agents to navigate the competitive market.

On the other hand, for sellers, the Chula Vista real estate market in 2023 could present favorable conditions. With low inventory, sellers may have the advantage of limited competition and the potential to receive multiple offers. This could drive up prices and result in quicker sales. Additionally, Chula Vista’s reputation as a desirable location could attract buyers who are willing to pay a premium for homes in the area.

However, sellers should still be mindful of pricing their homes appropriately. While the market may be favorable, overpricing could deter potential buyers and result in longer listing times. Collaborating with a trusted real estate agent who has a deep understanding of the Chula Vista market can help sellers navigate the pricing strategy effectively.

It’s important to note that Chula Vista, like any real estate market, can be influenced by various factors, such as economic conditions, job growth, and changes in regulations or policies. Keeping a close eye on these factors and consulting with a knowledgeable real estate professional can help buyers and sellers make informed decisions.

In conclusion, the Chula Vista real estate market in 2023 presents both opportunities and challenges for buyers and sellers. Buyers may face limited inventory and increased competition, but favorable interest rates could make homeownership more affordable. Sellers may benefit from low inventory and high demand, but must price their homes appropriately to attract buyers. Overall, it’s crucial for buyers and sellers to stay informed, work with experienced professionals, and carefully consider the current market conditions in Chula Vista when making their real estate decisions in 2023.

Minnie Rzeslawski has been both a real estate broker/ owner and investor for the past 34 years. She can be reach at Minnier@remax.net or (619) 804-5373 with any real estate related question.

Minnie Rzeslawski

Mayor John McCann’s Desk

GETTING HOMELESS OFF THE STREETS IN CHULA VISTA

I am pleased to announce that later this month, the City of Chula Vista will open Chula Vista Village at Otay, the first bridge shelter for the homeless in South County. The facility will be a transitional shelter that will provide a pathway out of homelessness for those living on the streets of our City. The new bridge shelter is located off of Main Street, on 27th and Faivre Streets. The 65 individual tiny home units will first serve as transitional housing first for single people. In the future, the residential opportunities will expand to couples and families.

The Village at Otay community will be open for residential services on May 15th. The City has partnered with City Net, a highly-regarded non-profit organization that provides services for the homeless. The community will have 24-hour security to protect the residents and the surrounding community. The shelter will include restrooms,

Office of Mayor and City Council

showers, a laundry facility, and two multi-purpose rooms. Each resident will be fully vetted prior to being admitted to the Bridge Shelter. Meals, healthcare, and employment counseling will be provided to the occupants.

A TEAM EFFORT

Creating the first bridge shelter of its kind in San Diego County has been a fruitful collaboration of team members from our City Departments and non-profit agencies. The City’s Housing and Homeless Department, Homeless Outreach Team (HOT), Chula

Vista Police Department, Park Rangers, the City Manager and her office, IKEA, our multiple nonprofit partners and the County of San Diego. Each one of these groups played an integral part in helping make this shelter a reality.

A COST EFFECTIVE APPROACH

To reduce the financial burden on the City, the staff have utilized available resources from U.S. Department of Housing and Urban Development (HUD), the State of California’s Homeless Housing Funds, and Regional Task Force on

Mayor John McCann

Council Member Carolina Chavez, District 1

Council Member Jose Preciado, District 2

Council Member Alonso Gonzalez, District 3

Council Member Andrea Cardenas, District 4

gov

San Diego County Small Business Relief Grant

Small Business Stimulus Grant

The Small Business Stimulus Grant Program is funded by Board of Supervisors allocated federal CARES Act funding and General Fund funding The goal of the Grant Program is to provide economic assistance to help businesses and nonprofit entities impacted by COVID-19 to get them open, keep them open, and help prevent more from going out of business

Who is eligible?

Small businesses and nonprofits operating in San Diego

Have 20 or fewer full-time equivalents, including sole proprietors and independent contractors

Minimum 1 year operating as of February 14, 2020

Have experienced financial hardship due to COVID-19 (these must be documented, quantifiable and clearly driven by COVID 19)

Have complied with all state and local public health guidance

Required Documents

Business License

Prior year applicant tax return

Letter from IRS with Federal Tax Identification Number EIN

Monthly financial statements

Detailed payroll report as of February 14, 2020 (for business with paid employees)

W-9 Form

To apply visit: www.sandiegocounty.gov/stimulusgrant/

Contact Office of Chair Nora Vargas

Mabi Castro: 858.833.5552

mabi.castro@sdcounty.ca.gov

Amy Castañeda: 858.298.9022

amy.castaneda@sdcounty.ca.gov

the Homeless and the County of San Diego funds. A combination of these funds have been used to build the $5 million homeless bridge shelter community. The future annual operating costs of $1.5 million will be provided by State funding. So, no money was spent from the City’s general fund to build this project.

BRINGING BACK DIGNITY

Chula Vista is the first City in San Diego County to try something this innovative of creating tiny homes for a homeless shelter. I am honored to be a part of this multi-year process as a Councilmember and now the Mayor. It is fulfilling to see this

come to fruition, and it reminds me of the good we can do working together, to serve our constituents and protect our neighborhoods. I look forward to bringing back dignity and hope for the unsheltered and playing an important part in addressing the homelessness crisis.

KEEP UP WITH MAYOR

MCCANN

Twitter: @mayorjohnmccann

Instagram: @mayorjohnmccann

Facebook: Mayor John McCann

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WHEN MIND OVER MATTER - MATTERS

By LinDee Rochelle

—Customs and Border Patrol Officer

Personalized repetitive Transcranial Magnetic Stimulation of the brain … wow, that’s a mouthful. Although it’s thankfully shortened to PrTMS®, what does it mean, why should you care, and where can you get a mental tune-up?

Do you have trouble sleeping well, suffer with migraines or periodic headaches from stress, perhaps from overwhelming personal issues, or a frontline job? Mental exhaustion is just as common as physical exhaustion, but “resting” your brain isn’t a simple process.

Looking for relief, you might peruse today’s television and online ads, wondering what could work for you. The ads are full of one-size-fitsall miracle drugs (less of a miracle if you listen to their garbled disclaimers) for depression, anxiety, PTSD and a myriad of other mentally debilitating conditions.

It used to be, when a body part hurt—back, neck, arm, or leg—we sought a physical doctor to help fix what’s wrong. But when our brain hurts—figuratively or literally—we tend to shrug it off and chalk it up to stress. If we spoke of it to anyone, it was a mental health doctor who largely suggested we take a “chill pill.” That was then, this is now. How PrTMS® and a health group full of innovative services, is different …

Before Serene Health’s treatment, the Border Patrol Officer was restless, sleepless, and emotionally tired. After, he was elated to

find, “My relationship with my kids and wife improved, my work performance improved. Overall, I feel more in control of my life.” a Restoring hope and self-worth for every person who walks through our doors

MindSet by Serene Health Group is a dynamic group of health professionals, of one mind, understanding that our bodies need to be treated as a whole, and the brain has more to do with our overall health than given credit. Their goal is to make life better, one person at a time. How? By tackling many of the common mental health issues we all experience from time to time, at varying levels, to truly focus on your individualized treatment. Whether it’s through PrTMS® or other advanced care.

better outcomes with non-invasive procedures [thereby] saving money for total healthcare costs. Expensive behavioral health drugs are not needed; and we get to the source of the problem, rather than just dealing with the symptoms.”

Today’s level of health care is undergoing intense scrutiny with heightened focus on mental health. For far too long, the general system, especially with mental issues, has fallen short of society’s needs. Mental health is still swept under the rug or worse, ignored.

Even WHO (World Health Organization) admits, “Depression is the leading cause of ill health and disability worldwide. Lack of support for people with mental disorders, coupled with a fear of stigma, prevent many from accessing the treatment they need to live healthy, productive lives.” Between 2005 and 2015, they reported an 18% increase in people living with depression.

In addition to depression, OCD (obsessive compulsive disorder) and migraines, Serene Health treats anxiety, post-traumatic stress disorder, and a number of co-occurring disorders.

Oscar demonstrated the urgency of healing our mental health issues, “After several studies by large health plans of people entering their ER facilities in Northern California, they found that about 45% of patients who went in for regular physical care, were suffering from mental health issues, rather than physical.”

Oscar Medina, owner and CEO of Serene Health Group explains, “We’re a behavioral healthcare company, so part of what we do is look for solutions to the [client’s] overall problem. PrTMS® is one of our services that helps provide

A key element to their whole healthcare business is not only to “make this treatment available to those who can afford it,” says Oscar, “but more importantly for those who cannot afford it, to have access to it.

“We’re working on different ways of [attending to] patients who don’t have any family to help them, or have Medi-Cal or managed care, to

“This is not medication, this is not psychological therapy, this is a mental tune-up. A must for all.”

One of the procedures offered; INSET: sharing the results with a patient.

Oscar Medina

participate in the program, too. We’re negotiating better pricing for the health plans and coming up with solutions for those who can pay a little bit less, like membership programs.”

Taking their services into the office is one of their innovative access campaigns. Corporations will find The Executive Program an excellent employee benefit, as a refreshing “tune-up for the brain,” that will help them sleep better and focus more during the day.

Serene Health has been able to treat patients with many types of mental health issues that the recent pandemic has fueled, especially for our children. “At the kids’ level,” says Oscar, “it’s way out of control, and we’re trying to help with that.”

Thinking forward, not only in terms of technology, but safeguarding the future, “We’re starting to work with school districts to help kids who need psychotherapy health care services,” says Oscar, “by starting an in-school program throughout the state.”

BRINGING TOGETHER THE MINDS TO HELP YOUR MIND

Behind every great idea, service and company, are the people who created it, advance it, and interact with the public.

As MindSet by Serene Health Group makes advances in their treatments, they’re also expanding to establish more locations to serve more people. They are a devoted and diverse group of professionals in the healthcare industry.

having [behavioral healthcare] issues.”

Dr. Murphy adds, “When the brain is out of tune, it doesn’t behave as well. Our goal is to tune the brain wave pattern and create a balanced brain, with less noise.”

Finishing the analogical picture, “What PrTMS® does,” explains Oscar, “is bring back that marching band all on one line and says, ‘you need to stay in this line and all march to the same music we’re playing here.’ When you get them all together, it becomes a solution to some healthcare problems that a person may have. It allows the neurons in your brain to start talking to each other more effectively and accurately.”

Brainstorming (pardon the pun) brought Oscar and Dr. Murphy’s companies together. “I’ve known Dr. Murphy for close to twenty years,” said Oscar; their friendship forged a bridge when Oscar looked to him for novel techniques and technologies to add to their treatment regimens.

In addition to Serene Health Group, Dr. Murphy and PeakLogic are expanding access to their clinical decision-making software by working with approximately thirty-five partner locations across the country. They’ve treated more than ten thousand patients and Dr. Murphy states, “We empower physicians with a clinical decision-making tool that helps them deliver a very personalized form of TMS.”

am able to speak to the [fire] department [for instance] as peers, not just as a clinician and say, these are the results that I saw … this is what we can provide.” He recently treated eight members of a local fire department as part of a department sponsored trial, with results still pending.

There is another perk for Chris, other than helping people enjoy a better life. “For many years as a paramedic, I’d pick broken people up and drop broken pieces off at the hospital, never learning the outcome. People come in here, and though not [physically] broken, they have concerns and confusion” confounding their lives. “At the end of treatment, I get to see the whole product—get to see how it affected them and how they changed for the better. It’s been great!”

For those who choose to participate, “… none of it is punitive or linked to their jobs in any way,” ensures Chris, “however, when you are habitually depressed, it’s going to affect both home and work life. Serene wants to help you get up in the morning, looking forward to your day.”

Dr. Kevin T. Murphy is Founder & CEO of MindSet—acquired by Serene Health in July 2022—and PeakLogic, his medical software company. In the capacity of Associate Medical Director for Serene (for their Del Mar site), Dr. Murphy’s PeakLogic automates the display, processing, and protocol treatment algorithm for PrTMS®.

After many years as a Radiation Oncologist specializing in the treatment of brain tumors, and engineering innovative developments in the industry, Dr. Murphy began focusing on the advancement of TMS (transcranial magnetic stimulation). The catalyst for personalizing the TMS method came as a result of his work with patients.

“I was looking for ways to improve sleep, pain control, mood, and overall wellbeing of my pediatric brain tumor patients,” said Dr. Murphy. “I began exploring these opportunities in 2013 and for the past ten years have been improving the algorithms.” This resulted in formalizing PrTMS®

How does “Personalized repetitive Transcranial Magnetic Stimulation of the brain work?” Oscar repeats Dr. Murphy’s oft-quoted analogy for clarification: “Our neurons are like a marching band, and when they’re not marching together, they’re going different ways; that’s when we start

Chris Peters is Director of Business Development for MindSet by Serene Health, taking a non-invasive, non-drug related approach to treatments into the field for patient convenience, since February 2022. The mobile unit is the first of its kind, portable TMS solution that brings treatment directly to clients.

The former firefighter/paramedic first heard of Oscar and Serene Health while taking treatments through Dr. Murphy. The doctor told him about Oscar and their plan for taking treatments into the field to help public service companies, sports team members, the military, and corporations that want to help their employees enjoy an effective work-life balance.

After connecting with Oscar, Chris realized he could help others in a different way through Serene Health. The specially equipped van allows them to bring their unique healthcare tools into the workplace and serve more people.

Using his former profession as an example, Chris said that the industry (firefighting) is set up for a [twenty-to-] thirty-year career … law enforcement, firefighting, the medical field and many other professions deal with not only the stress of those they’re helping, but their personal pressures, as well.

“What’s occurring,” says Chris, “is the call volume, the work schedule, the lack of sleep, the types of calls [they must deal with], is not allowing people to sustain for thirty years. I

Melinda Silva, M.D. in her Chula Vista medical practice of integrative functional health, partners with MindSet by Serene Health Group to better serve her clients, and provide medical services to support Serene’s treatments.

“I had a calling last year,” explains Dr. Silva, “that I really wanted to help patients in behavioral health. I think mainstream medicine largely fails in that arena. I don’t think we have enough tools to help people, and the tools and resources we have are not enough to help the masses. I asked myself, what can you do to make a positive impact on the behavioral health and needs of our community.”

Local publisher, Christie Craig, introduced her to Oscar. “The one thing I liked about Serene, is they do the ‘personalized’ TMS treatments. It’s been around [for a long time], but it’s all a standard, ‘one size fits all’ treatment. With Serene’s personalized treatments, each patient receives an EEG analysis of the brain to determine what type of treatment would help the best. Then they customize it to the patient’s unique brain needs.”

Dr. Silva explained that she feels her role is to augment Serene Health’s unique approach and sees the advantages of pairing their range of treatments with her traditional talk therapy and standard medicine. “I’ve been a doctor for twenty-five years and for me, the most ideal treatment in medicine is one of high benefit and low risk—and that’s what TMS is. It’s a ‘nobrainer,’ pun intended.”

Her methods of lifestyle medicine mean, “I treat people from the inside out,” says Dr. Silva. “I’m looking at people with a holistic view, so I look at sleep, energy, nutrition, exercise—the whole person.” She agrees with Oscar that the

Dr. Kevin T. Murphy

Chris Peters

Melinda Silva, M.D.

“...OUR BODIES NEED TO BE TREATED AS A WHOLE, AND THE BRAIN HAS MORE TO DO WITH OUR OVERALL HEALTH THAN GIVEN CREDIT.”

public’s challenges over the past three years have heavily contributed to heightened levels of overall ill health. “People are more depressed, more anxious.” A new approach to mental health, especially, is needed.

Sean Leonard is a Nurse Practitioner specializing in psychiatric care, based in Serene Health’s Oceanside office.

“I’m a board-certified primary care geriatric nurse practitioner and board-certified psychiatric nurse practitioner,” says Sean. His background in both addiction medicine and psychiatric stabilization, along with TMS, is just one reason Oscar counts him as a vital part of the organization.

“I have been a friend of Oscar’s for over five years in several other healthcare adventures,” says Sean. Coming now to Serene Health through a partnership, furthers my hopes of delivering PrTMS® to the masses. Working with Serene is the piece that had been missing in my profession.”

PUTTING IT ALL INTO PERSPECTIVE

Every client is seen and evaluated by a psychiatrist, even if their primary issue is physical, and treated according to the psychiatrist’s recommendations. An initial EEG (electroencephalography) is taken, which records spontaneous electrical activity of the brain, for analysis.

A psychological evaluation is done and putting it all together, a personalized plan of action is established, using any of several treatment methods provided by Serene Health. EEGs are taken every week of treatment, so the protocols can change accordingly.

Coming full circle here, the comments from patients of Serene Health’s therapy are emphatic about its beneficial effects on their lives.

Chris Peters knows first-hand the benefits of PrTMS® treatment, not just in seeing the changes in his clients, but experiencing them himself.

After thirteen years as a firefighter, Chris didn’t think the job had impacted him that much, but he woke up one day and everything had just accumulated, piled on his shoulders, and “I just didn’t feel right, didn’t feel like myself,” Chris recalls. “I was in a fog every day. I couldn’t think clearly, couldn’t get thoughts out, and it began to interrupt my home life. I just wanted to sleep.”

He decided to seek help and was fortunate to see a doctor who knew Dr. Murphy and his TMS program. Chris took treatment and by the end of two months, he’d seen amazing results. More importantly, said Chris, his family “… saw dramatic improvement almost immediately. It’s just my belief, but I personally feel every firefighter could benefit from this.”

A police officer from San Diego, came to the MindSet by Serene Health Group with sleep-related issues, including moodiness and irritability. “From the very first session in the van, I felt a sense of peace, as though taking these steps would not only identify some of my issues, but could relieve them. It filled me with a sense of excitement.”

On a lasting basis, he found, “The treatment afforded me the ability to recognize when I was about to enter a high state of stress.” It provided him a type of buffer, and a marker, “… so I could more readily shift out of the ‘red zone’ into a more comfortable tempo. Especially at work.”

By being less reactionary, the officer explained, “I am able to take a tick and process the scene; feel like I have better clarity while making decisions under stress.” And at home, “My wife saw a difference in me and commented on how I was more at peace and easier to be around.”

The need for brain-to-body treatment should be fundamental, beginning with children in sports. Anthony Miller, former wide receiver for the San Diego Chargers, confirms recent news reports that football players (for instance) often pay heavily later in life, for their combative career choice.

Looking back, Anthony mentioned, “… I had three recorded concussions, and they said, ‘when you see stars, those are minor’; and I said, ‘man, I didn’t have just minor concussions—and I had those even in high school’.”

Today, however, he didn’t think he was having more problems than the average aging process seems to include. He also comes from a family of strong cognitive capacities and longevity, with his mother at eighty still going strong, following in the footsteps of her mother who lived to be ninety-eight. But, “… me at fiftyeight,” he admits, struggles with memory loss and absentmindedness.

“At first, I thought it was just me, then I started talking to some of my friends that played football and we realized we were experiencing some of the same conditions, like forgetting someone’s name and it comes to you five minutes later,” and he added with a laugh, “or a couple times I left the oven on and my girl [pointedly] reminded me. I’m not as sharp as I used to be … so I would do block puzzles and other things to stimulate my brain.”

Friend and Chargers’ hall-of-famer, Wes Chandler, put Anthony in touch with Serene Health. “It’s been very helpful to our guys who have played the game, with [resulting] concussion issues, and their overall health.” He attended a meeting in which Serene staff offered treatment which he thought could be beneficial. Anthony appreciated their convenient mobile unit too, which delivered an intensive month

Serene Health Group

“THE TREATMENT AFFORDED ME THE ABILITY TO RECOGNIZE WHEN I WAS ABOUT TO ENTER A HIGH STATE OF STRESS.” IT PROVIDED HIM A TYPE OF BUFFER, AND A MARKER, “… SO I COULD MORE READILY SHIFT OUT OF THE ‘RED ZONE’ INTO A MORE COMFORTABLE TEMPO. ESPECIALLY AT WORK.”

of approximately forty sessions. He found that PrTMS truly “fires up the brain cells” in a more focused and profound way than simple mental exercises.

Anthony now feels fortunate that he didn’t play football as a young boy; his first games were in his senior year of high school. However, he said, “… some of these guys have been playing since they were little, and we were taught, you lead with the crown of your head …”

From sports injuries—especially brain trauma— to mental disorders, to everyday life, the level of expertise, professionalism, and innovation that MindSet by Serene Health Group provides is the bridge needed to join physical and mental health, to create a better life for everyone.

AT-A-GLANCE

MindSet ® by Serene Health Group

Oscar Medina, CEO (858) 924-1116

https://www.mindsetsd.com

Offices in Del Mar, Oceanside, and Chula Vista

Additional offices in these counties: Riverside, Tulare, Orange, Alameda and San Bernardino

The Facility In Del Mar

Charlie Joiner, Wes Chandler, Oscar Medina, Bobby Duckworth

Wes Chandler and Anthony Miller in Serene Mobile Treatment Center

Serene Mobile Treatment Center

Anthony Miller

Are We Better Off Without SAT?from Students Perspective

By Hasti Sharif

In recent years, we have seen colleges pull away from considering SAT scores for admission purposes. California is the prime example of the top institutions such as UC and CSU universities no longer requiring the SAT score as part of the application process. After discussing this change with the school counselor, it seems that many colleges are doing this due to numerous factors.

What is typically seen is students who are from low-income housing, have a lower test score compared to more affluent students. After interviewing students at Olympian High School who are preparing for the SAT, it does not take long to realize how expensive this

process can be. When taking the test students must prepare and the majority pay for a private tutor. The cost of these tutors, according to Olympian students, range from 30-80 dollars per hour. Due to this factor, the question of whether or not the SAT is discriminatory arises. By not requiring this test, universities are hoping to make college applicants start at a more level playing field. However, many people who support the SAT testing argue that without this system, universities may not be able to accurately assess who is college ready. It is clear that universities are looking for something different now; something different from what was being deemed as a top student years ago. Will students have to aspire to be

more individualistic rather than just focusing on grades and test scores? Some of my peers feel like they do not know what colleges are looking for now. So, does this put students under more or less pressure now that the SAT score is not being taken into account for admission purposes? Going deeper into this question, I interviewed students at Olympian High School who have finished their applications (the seniors) and asked how they felt about this new change. While the majority expressed their liking for this new approach to the admission process, there were a couple of students who felt this change was making their application process even more stressful. The students who did not appreciate this change

CVESD Recognized as Best Communities for Music Education

For the 6th consecutive year, the Chula Vista Elementary School District (CVESD) has been honored with the Best Communities for Music Education designation from The NAMM Foundation for its outstanding commitment to music education. Now in its 24th year, the Best Communities for Music Education designation is awarded to districts that demonstrate outstanding achievement in efforts to provide music access and

education to all students.

To qualify for the Best Communities designation, CVESD answered detailed questions about funding, music class participation, instruction time, facilities, and support for the music program and community music-making programs. Responses were verified by school officials and reviewed by The Music Research Institute at the University of Kansas.

CVESD has an award-winning Visual and Performing Arts

Program (VAPA) where students regularly access the arts during their school day. The VAPA program’s mission is to provide inclusive, purposeful, and standards-based arts instruction to every student, fostering their creativity, selfconfidence, and critical thinking skills through the arts. The program focuses on building a strong arts community where teachers can collaborate and provide community-building efforts through performances and showcases.

still took the SAT and got a high score; they felt that their advanced test score was being overlooked when it came to applications in the UC system. Another issue to consider is how not all universities are taking it away. Some students said how they didn’t even try to apply to out of state universities just because of the SAT requirement. This means universities that do require the SAT may see a sudden drop in applicants since an abundance of top universities have walked away from SAT.

While it is too early to fully see the effects of this change in the application process it is interesting to hear the various opinions on this topic from students in our hometown, Chula Vista.

The NAMM Foundation is a nonprofit supported partly by the National Association of Music Merchants, its 15,000 member companies, and individual professionals. The foundation advances active participation in music-making across the lifespan by supporting scientific research, philanthropic giving, and public service programs. For more information about The NAMM Foundation, please visit www. nammfoundation.org.

Palomar High School Recognized as Model Continuation School Statewide

State Superintendent of Public Instruction Tony Thurmond recently recognized Palomar High School as a Model Continuation High School for 2023! Palomar High was among 37 schools throughout the state who were recognized as Model Continuation High Schools providing exceptional opportunities for students to pursue academic and social success.

According to the California Department of Education, Model Continuation High Schools provide comprehensive services to at-risk youth through the use of exemplary instructional strategies, flexible scheduling, and guidance and counseling services. Continuation schools provide a high school diploma program for students ages sixteen through eighteen who have not graduated from high school, are required to attend school, and are at risk of not completing their education.

Congratulations to Principal Miriam Duggan and the staff at Palomar High for their exceptional leadership and commitment to the students at Palomar High.

Nonprofit Rallies to Support Spinal Cord Injury Survivors

By Rachel Perez

What began as a normal Saturday for the parents of then two-year old Reilly quickly became one that would change their lives in a way they had never expected. While they were shopping for a birthday present before going to a party, Reilly began to wiggle out of his dad’s arms during a toddler tantrum. When Reilly’s dad, Kyle, caught him before hitting the floor, the inertia from the fall caused Reilly to damage his spinal cord. What happened as a result is every parent’s worst nightmare: Reilly was diagnosed with a C2 complete spinal cord injury and was paralyzed from below the shoulders.

Just like with the aftermath of so many other tragic events, the right people were brought into the path and would be inspired to create something impactful.

When Reilly’s mother Tammy told her coworker, Mark Daggett, about what had happened to her young son, Daggett knew he had to do more than just send his condolences and prayers.

“This was the beginning of my learning journey about spinal cord injuries,” said Daggett. “Founding Rally4Reilly was a calling, and I am honored to be able to do my part.”

What Daggett did not know at the time was that his simple idea to organize a golf tournament in support of Reilly would go on to become a fully functional nonprofit in just a few years. The idea of donating the proceeds to Reilly’s family to help with the urgent costs of care and treatments would develop into multiple life changing grants for countless spinal cord injury survivors in San Diego through Rally4Reilly.

In 2017, Rally4Reilly was born and has changed the lives of countless spinal cord injury survivors since.

The purpose of Rally4Reilly is simple: assist survivors with the financial burden brought on by medical expenses that insurance will not cover. The organization also serves their grant recipients with resource education, personal support and a sense of community.

“Our goal is to become a “one stop shop” for people with spinal cord injuries” said Daggett. “So when they come out of the hospital, they don’t have to search high and

low for resources. They’ll be able to spend their time doing what they’re supposed to be doing- healing and adjusting to their new lifestyle.”

The financial hardship of medical expenses can cause a range of other issues, such as emotional and family dynamic difficulties. This past year, Rally4Reilly was able to help a local Chula Vista family whose 18 year-old son is a survivor after being hit by a stray bullet and becoming paralyzed. The family was referred to the nonprofit by Sharp Hospital, and they were assisted financially for about 7 months. The Rally4Reilly board was grateful they were given the opportunity to assist a South Bay family in such a dynamic way.

Rally4Reilly gave grants to 7 spinal cord injury survivor families last year, and is looking to expand this number as they continue to assist survivors on a rolling basis. Their new partnership with San Diego State University’s adaptive health program has also helped with growing and developing new ways to serve the spinal cord injury community.

“We are not in it for the accolades, but it does warm my heart to know that our nonprofit helped this family stay in their house by assisting with rent for those months after initial recovery,” said Daggett.

Daggett describes himself as “The busdriver for the organization,” but

proudly recognizes his incredible team to help steer the nonprofit in the right direction. Board member Mora de Murguia values Daggetts leadership and passion for serving the spinal cord injury community on an empathetic level.

“Mark has tapped into a true passion for helping others,” said Murgia. “He is dedicated to the success and growth of Rally4Reilly, this is why this nonprofit is becoming a leading source of grant monies for families impacted by spinal cord injuries.”

As Rally4Reilly quickly expanded as the list for grant applicants grew, Daggett brought more board members who shared the same passion for the spinal cord injury community onto the scene. One board member, Chula Vista resident Carmen Richardson, has brought her dynamic skills to the nonprofit.

“Rally4Reilly is helping an underserved community,” said Richardson. “To change one life, and get one person pointed in one direction, it would be enough. The fact that we can do that more than once with each new survivor family is so heartwarming.”

The funds to assist spinal cord injury survivors do not just appear, Rally4Reilly has been hosting more fundraising events as the need for more grants rises. These events include an annual golf tournament to raise funds for their grants,

as well as multiple community engagements throughout the year. With almost 50 sponsors and individual donors, the nonprofit hopes to grow its network to be able to serve more survivors in the coming years. One of the first sponsors of Rally4Reilly was Baldwin&Sons, a land development company which also serves the local Chula Vista community.

The spinal cord injury community is a relatively small group, with recent research by the National Spinal Cord Injury Statistics Center showing that spinal cord injury injuries occur in 54 per one million people in The United States annually. This leaves the spinal cord injury population often overlooked and not able to receive the awareness it deserves. Rally4Reilly has worked tirelessly to fill the gap in this underserved community.

Rally4Reilly recently won the George Chamberlin Community Leadership Award from KOGO 600 News Radio, something that the board hopes will help the nonprofit gain exposure from and attract more donors.

The one who sparked the flame for Rally4Reilly, Reilly himself, is now almost 8 years old and thriving.

“He is so resilient,” said Daggett. “Reilly will always be our ambassador and be our “why”, he is an excellent example of the strength of the spinal cord injury community.”

Kyle, Reilly and Tammy. (Photo courtesy of Mark Daggett.)

$1495 WEEKDAY LUNCHES VOLUME 15 | MAY 2023 A Publication of Local Umbrella Media

Choose from below: (includes a house salad & fountain beverage)

Personal Pizza

Half Sandwich, select one: Caprese, torpedo, and meatball

Margherita Pizza , fresh mozzarella, basil, extra virgin olive oil

Classic Pizza Tomato Sauce, pepperoni, house-made fennel Italian sausage, crimini mushrooms, basil, fresh mozzarella

Giana’s Garden Pizza Tomato Sauce, fresh mozzarella, zucchini, eggplant, olives basil, artichokes, mushrooms, tomatoes

Featuring Neapolitan & Classic American Pizza Dine-In | Take-Out | Delivery | Catering 2322 Proctor Valley Rd, Ste 101, Chula Vista

SAVE 619-240-3826 www.pizzospizzeria.com

Sustainable Spring Cleaning

Republic Services encourages you to properly recycle and dispose of household items such as appliances, furniture, and electronics. We are here to support the community in proper disposal for a healthier, cleaner environment.

Regift What’s Still Useful

Instead of tossing out old items in the trash, donate them to a thrift store or offer them to someone who could use them.

Reduce What You Buy

Cheap plastic toys and single-use plastic bags are among the worst culprits of our wasteful linear economy. Instead, purchase quality, lasting items to use many times for a long time.

Reuse What You Have

Rather than running out to buy a new one, try fixing or reusing for a different purpose. Refill spray bottles and jars in the kitchen; repurpose egg cartons for crafts; graduate old T-shirts to cleaning rags.

For more information, call 619.421.9400 or visit RepublicServices.com/ChulaVistaCA

Recycle What You Can

Empty, clean and dry bottles, cans and jugs before placing them into your curbside recycling cart. These items are sorted and processed, and the material given new life, all without contributing additional waste to the landfill.

Compost Food, Paper and Yard Waste

Food scraps, yard trimmings and soiled paper materials you put into your compost cart biodegrade and create a nutrient-rich soil mix you can add to your garden or lawn, bypassing the landfill altogether.