Our Towne Collierville Spring 14

Our Towne Magazine USA

Collierville

Collierville . Piperton . Rossville

Dedicated to the Support of Commerce in Collierville

Spring 2014 . Edition 18

Featuring

• Local Advertisers -Valuable Offers • Publisher Column featuring Perkins Restaurant & Bakery Page 2

• Featured Business "Meet the Owner" PAKMAIL Collierville Page 2

• Child Cover Contest Page 2

• Pick Up Extra Copies of this Magazine at these Locations Page 8

• Collierville Chamber of Commerce Golf Classic May 19th • Register Now Page 12

• Win $100 Cash!

Pages 12

• Community Calendar

Cover Photo Courtesy of:

Pages 12 and 13

• Featured Police Officer & Firefighter Page 14

• Business Over Coffee with Sherri Henley Page 14

Cover Photography Courtesy of

Gianna Italiano Shop, Dine and Have Fun Locally

in az ag M Our Towne Gayle Drotar

Our Towne Publishing Division

177 Abbington Road • Collierville

901-457-7331

That’s A Really Good Question!

Does advertising in this magazine work?

Kim Colletta Publisher

Of course it does! I am the publisher, how else would I answer that question? The truth is, yes it does work! There are many other advantages to advertising in the Our Towne Collierville Magazine. But, rather than hearing it from the publisher, I decided to hit the streets of Collierville and Commerce Supportareofsaying. theadvertisers d to our Dedicate see what I caught up with Lyndsey Drotar-Marketing Manager at Perkins in Collierville, I asked her, “Is the magazine advertising working for you?”

Katie Stewart-Associate Manager and Lyndsey Drotar-Marketing

Lyndsey said, “Really? Kim, this works much better for us than any other form of advertising we do. We received over 1000 coupons from the Holiday issue. That is an amazing 4500% return on our advertising investment.

Perkins has been supporting the Collierville community for over 22 years. We feel very strongly that it is not only necessary, but the right thing to do.

That was an important factor when deciding where to spend our advertising dollars. We are truly supporting the community just by advertising in the Our Towne Collierville Magazine, because we know 25% of our advertising dollars go straight back to the community. Knowing that all the non-profits, the articles about our local police and firefighters, the community calendar and community articles are all made possible through our advertising dollars. The magazine really works for us in two very important ways: 1. We are reaching our direct market at a more than reasonable rate;

we are consistently experiencing an incredible redemption rate.

2. We are supporting our community and in return, the community is

supporting us by keeping their business local.

When our customers come in asking for the Our Towne Collierville Magazine, we know it works!”

Colletta Graphix and the Our Towne Collierville Magazine are so thankful to our advertisers. We are able to offer free advertising to our local non-profit organizations, bring you the community calendar and show our support for the people who keep our community safe and those that make Collierville a better place to live. This would not be possible without our wonderful advertisers.

The Our Towne Collierville Magazine is the only magazine that direct mails to every home, apartment and business in Collierville, Piperton and Rossville. Our goal is to bring and keep business in our community.

As a Collierville resident and business owner I have seen the value it brings to the community to keep our business local. In an increasingly homogenized world, communities that preserve their one-of-a-kind businesses and distinctive character have an economic advantage. When you shop, dine and have fun locally, you strengthen the economic base of our community. Most importantly, local businesses, owned by people who live in this community, are less likely to leave and are more invested in our community’s future.

Remember, small businesses account for 65% of all net new jobs over the past 17 years and employ 77 million Americans, just like you.

901-428-9200

Sales Manager

Spring is here and I know everyone is happy to see it arrive! What a crazy winter we had this year. It’s time to pack away those sweaters, coats and hats and get out in the community. Lots of fun things to do are coming your way and as Collierville has grown, shopping locally is so easy. Colletta Graphix supports Collierville and we are looking forward to the Collierville Chamber of Commerce Golf Tournament in May! Give me a call if you missed advertising in this issue and want in the Back to School issue in June.

SEE THIS MAGAZINE ON-LINE 2012 k-To-School Issue AT Bac www.facebook.com/CollettaGraphix

USA Our Towne Magazine

. Ed

Featuring

Child Photo Cover Contest

USA

Collierville

Dedicated to the Support

Featuring

Collierville . Piperton

of Commerce in Collierville

. Rossville

Spring 2014 . Edition 18

• Local Advertisers -Valuable Offers • Publisher Column featuring Perkins Restaurant & Bakery Page 2

• Featured Business "Meet the Owner" PAKMAIL Collierville Page 2

• Child Cover Contest Page 2

• Pick Up Extra Copies of this Magazine these Locations at

ENTER TO WIN

by May 15, 2014 • Local Advertisers Page 8

• Collierville Chamber of Commerce Golf Classic May 19th • Register Now Page 12

• Win $100 Cash!

Pages 12

• Community Calendar Pages 12 and 13

Cover Photo Courtesy

• Featured Police Officer & Firefighter

of:

Page 14

• Business Over Coffee with Sherri Henley Page 14

Gianna Italiano

-Valuable Offers Cover Photography Courtesy of

Shop, Dine and Have

Fun Locally

Answer the question below and enter to win a FREE professional photo shoot, a FREE 8 x 10 and appear on the cover of our next magazine!

Business Featured Which species of bird is•depicted on the W.C. Johnson Park"Mee sign?t the Owner"

Email your answer to Kids@ourtownemagazine.com

• Collierville Events Calendar

COLLIERVILLE 901-853-8881 •

1016 W. Poplar Avenue Suite 106

Local Events Coverage & Pics

PakMail has been the world’s premier o • Child franchiser of packing, shipping, andPhot business support services for commercial andrresidential Contest Cove customers for over 30 years. At PakMail in Collierville, owner Suru Patel concentrates on red Advertiser • Featuexperience providing an exceptional customer est by partnering with preferred carriers to ensure Gift Cont a safe, efficient delivery. We pack and ship anything, anywhere and strive everyday to be Courtesy Cover Photo your one-stop shipping store.

John Hamm PakMail helps compare each carrier according er Photograp Hamm to its rates and delivery time frame, to giveCollierv each customer multiple options and provide 901.647.6 the most efficient method of shipping. We offer a wide variety of services to help support each individuals’ needs including: custom packaging, standard and expedited, domestic and international shipping, custom crating and freight, blanket wrap, and break bulk.

PakMail’s mailbox services include private, 24-hour access mailboxes, mail forwarding, e-mail and/or text notifications, and package receiving. Our printing services include copying, faxing, and scanning, along with promotional items like rubber stamps and business cards. We also provide retail packing and office supplies, incoming/outgoing faxing, gift-wrapping, and notary services.

SHOP, DINE & HAVE FUN LOCALLY..

2

For Advertising Information Call Colletta Graphix 901-457-7331 • Limited Space Available Our Towne Magazine

Featuring our new restaurant, The Bistro. The Bistro offers healthy choices, a variety of breakfast and dinner options, an evening bar, and specialty beverages made with Starbucks® coffee.

Located at Carriage Crossing Lifestyle Center, within walking distance to premier shopping and dining.

Collierville www.mariott.com / 901.850.9390

PUTTING IT - all on - THE TABLE

New Menu with Old Favorites

Lowe’s Build & Grow Clinic April 15th • May 20th • June 10th

YOUR PERKS START AT MYPERKINS

TM

As a MyPerkins Club Member, you’ll be the first to know about our exclusive offers, including a 20% off coupon just for joining. You’ll also enjoy a FREE Magnificent Seven breakfast as a birthday gift from us to you.

Join at www.perkinsrestaurants.com TM

960 W Poplar Avenue . Collierville . (901) 850-0499

$5 OFF

Supporting Collierville for Over 22 Years

Any Purchase of $25 or More

FREE Kid’s Meal

Not valid on Bakery to-go purchases.

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Our Towne Collierville Magazine USA VALID AT COLLIERVILLE LOCATION ONLY With coupon. Not valid with any other offers. Expires 6-30-14

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Kids Eat Free Every Tuesday & Saturday 4-8pm Balloon Artist Mr. Nick Every Tuesday • Senior Bingo Every Monday

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Look for Our New Social Media Column “Business Over Coffee with Sherri Henley” in Every Issue

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Sriracha Beef • Hook & Ladder Light™ • Turkey & Cranberry • Capt. Sorensen’s Datil Pepper Grilled Chicken™ • Turkey Salsa Verde • Momma’s Homemade Chicken Salad

910-3 W. Poplar Ave Collierville TN 38017 901-850-2109 © 2010 Firehouse Subs. This offer valid with coupon at participating restaurants. Prices and participation may vary, see restaurant for details. Limit one per customer, per visit.

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Pick Up Extra Copies of this Magazine at Colletta Graphix

Our Towne Magazine

B Y X ’ S A .

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B A L Y B I R G C O S O E D D. N I

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VALID AT THE FOLLOWING LOCATION ONLY:

375 New Byhalia Rd. • Collierville 901.850.5103

with the purchase of a Large Beverage and Crinkle Fries.

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Zaxby’s - Incredibly Good Chicken for Over 20 Years!

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Spices • Dals • Beans •Pickles • Pastes • Rice • Wheat Oils • Ghee • Cosmetics • Snacks • Frozen Food • Fresh Vegetables

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305 Magazines New Byhalia Rd., Ste 103 Collierville, TN 38017 “

901.850.9330

“

Pick Up Extra Copies of this Magazine at the Collierville Chamber of Commerce

Our Towne Magazine

OPEN EVERYDAY 10:30am-9pm

1912 2013 101 N Center Street • Historic Town Square • www.dyerscollierville.com Family Night Every Wednesday Night!

DINE IN OR TAKE OUT 901-850-7750

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MID - SOUTH CH APTER

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Our Towne Magazine USA Our Towne Magazine USA Our Towne Magazine USA

lle rvi lie lle lle rvirvi lielie ololol CCC Spring 2014

of Commerce in Collierville

Featuring Featuring Featuring

Taj Mahal FINE INDIAN CUISINE

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of Commerce in Collierville Dedicated to the Support • Local Advertisers -Valuable Offers • Local •Advertisers Featured Business Offers -Valuable "Meet the Owner" • Local Advertisers Business fficer • Featured • Featured Police O Offers -Valuable"Meet the Owner" • Featured Fireman fficer Business • Featured• Featured Police O • Community Articles Owner" "Meet the • Featured Fireman fficerEvents • Local • Featured Police O • Community Articles Article • Social Media • Featured Fireman • Local Events

by Sherry • Community Articles Henley Article • Social Media See Page 2 for Details • Local Events

by Sherry Henley Photo • Child Details • Social Media Article 2 for Cover Contest

by SherrySee Page Henley See Page 2 for Details • Child Photo 2 for Details See Page Cover Contest See Page 2 for Details • Child Photo Cover Contest See Page 2 for Details Cover Photo Courtesy of Cover Photo Courtesy of Cover Photo Courtesy of

EXTRA COPIES Extra Copies are Available at these Collierville Business Locations

Collierville . Piperton . Rossville . Edition 18

Collierville . Piperton . Rossville Spring 2014 . Edition 18 of Commerce in Collierville e . Piperton . Rossville Dedicated to the Support Colliervill Dedicated to the Support

Spring 2014 . Edition 18

Perkins • Colletta Graphix • Pakmail PetVax • Hammer Jewelers Southtire Automotive The Upper Level • Women of Wellness Collierville Chamber of Commerce

Cover Photo Courtesy of: Cover Photo Courtesy of: Cover Photo Courtesy of:

Gianna Italiano Gianna Italiano Italiano Gianna Fun Locally and Have Shop, Dine

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11

Our Towne Magazine

Our Towne

LIST YOUR

COMMUNITY EVENTS HERE • 457-7331

Collierville Chamber of Commerce

Collierville Community Calendar

• Reoccurring Weekly Events • Mondays Perkins: Senior Bingo 4pm Mondays MOE’s: Burrito or Burrito Bowl + Drink only $5 Mondays Chick-fil-A: Toddler Time 10am-11pm Tuesdays Perkins: Kids Eat Free 4pm-8pm merce of Com portArtist cate d to the Sup Balloon for the Kids Tuesdays Chick-fil-A: Kids Eat Free/Crafts 5:30-7:30pm Tuesdays Chick-fil-A: 1st Tuesday of the Month

Senior Bingo 9am-10am Thursdays 3rd Thursday of every Month 6pm-8pm

Collierville Animal Shelter Volunteer Training Thursdays Collierville Library: Toddler Story-time 10:30am Thursdays Sunset on the Square Live Music 7pm-9pm

June and July - Collierville Town Square Saturdays Perkins: Kids Eat Free 4-8pm April 1st- New Exhibit at the Morton Museum May 17th Images of Collierville 100 Years Ago • April 2014 • April 1st Collierville Rotary Golf Scramble

Ridgeway Country Club - Jeff • 901-333-8834

Tim Webb • 901-854-1400 April 1st AARP Free Tax Assistance • 901-457-2601

Collierville Burch Library 10am-1:30pm April 4th Kids Night Out at YMCA at Schilling Farms

Ages 5-12, $30 • 901-850-9622 April 4th- Book Sale at the Collierville Library 10am-6pm April 5th sophia.olatt@comcast.net April 5th 6th Annual Leadership Collierville Trivia Night

Church of the Incarnation Gym

Terry Dean • 853-1949 April 5th Earth Carnival in My Big Backyard

Memphis Botanic Garden April 5th Children’s Museum of Memphis

Belle of the Ball Tea April 5th- Easter Bunny Photos Carriage Crossing April 19th Carriage Crossing • 901-854-8240 April 8th AARP Free Tax Assistance • 901-457-2601

Collierville Burch Library 10am-1:30pm April 11th - Flashlight Egg Hunt, Suggs Park 8pm

6th, 7th & 8th Graders

Sheila Moody • 901-457-2777 April 11th- Town-wide Sidewalk Sale April 13th Collierville Historic Square April 12th FedEx Home is Where the Heart Is Gala

for LeBonheur Children’s Hospital,

Flora Jenkins • 901-287-4430 April 12th Peter Pan at the Orpheum by Ballet Memphis April 13th 3rd Annual Make-A-Wish Event Toy Run

Bumpus Collierville • 901-573-1293 April 15th AARP Free Tax Assistance • 901-457-2601

Collierville Burch Library 10am-1:30pm

Golf Classic

A S U ational

Climate l Controls l Security

Monday . May 19th . 2014 Morning and Memphis Hole Prizes

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Afternoon Flight Times

Give-A-Ways Celebrity Golfer

G O L F • C L U B

Back-To-School Issue 2012 . Editio

10135 NATIONAL CLUB DRIVE • COLLIERVILLE

Featuring

COLLIERVILLE

COLLIERVILLE

COLLIERVILLE

THINK GOL F 14

May 19, 20

• Local Advertisers able OffersT H I Support-Valu Collierville K

THIN F GOL

GO

“Sponsor for Progress” Business May 19 redCollierville • Featuthe Please Contact 14 0 2 Chamber of Commerce , "Meet the Ownforer" May 19 Sponsorship Availability

• Collierville 901.853.1949

Events Calendar

Use Your Mobile • Local Events Device to Scan Coverage & Pics COLLIERVILLE

Like Us & Share on Your Page COLLIERVILLE

• Child Photo r Cont Cove Kest IN

TH H T G K N F I H OL T $100 FCash G• Featu M rtiser Win Adve red014 2 , L 19 y MaGift Contest G O 2014 Winner will be drawn on 5-15-14 and posted on FB.

May 19,

Coletta Graphix Publishers of the Our Towne Collierville Magazine

JOIN THE Y BELONG, GROW, THRIVE

Cover Photo Courtesy of John Hammer, Hammer Photographer Collierville 901.647.6341 COLLIERVILLE

COLLIERVILLE

THINK LF GO 19, 2014

The Y is cause for strengthening community. That’s why we’re here working with you every day, making sure that you, your family and community have the resources and support you need to belong, grow and thrive.

May

THINK G O L20F 14

T

May 19,

Visit us today YMCA at Schilling Farms 1185 Schilling Blvd. East

SHOP, DINE & HAVE FUN LOCALLY...

12

ymcamemphis.org

Your Collierville Community Calender of Events

Our Towne Magazine

Our Towne Magazine

Our Towne Weddings, Senior Photos, Newborn and Family Portraits

of Wallet Sized Photos FREE Set

With paid photo shoot. ($20 Value)

cated to the Support of Commerce Our Towne Magazine Collierville USA. With coupon.

Not valid with any other offer or discount. Expires 6-30-14

901-854-8836 • cindy@cbtphotography.com www.cbtphotography.com

April 17th

April 18th April 18th

April 19th

April 20th April 22nd- April 27th April 22nd- May 3rd April 26th- April 27th-

May 1st

May 2nd- May4th May 3rd- May 4th May 5th- May11th May 8th

May 9th- May 10th May 10th

May 11th May 15th- May 17th May 19th

May 24th

May 26th May 29th May31st-

Volunteers must be at least 14 years old and volunteers under 16 must be accompanied by an adult at training and while working.

No reservation needed.

Collierville Animal Shelter 603 E. South St. • Collierville, TN 38017 • 901-457-2670

June 2nd- June 8th June 6th

June 7th

June 7th June 13th

June 14th

June 14th

June 15th June 20th- June 29th

• April 2014 • Ducks Unlimited 7th Annual Crawfish Boil & Gun Bash Agricenter International Robby Parker • 901-921-9800 Jimbo Robinson • 901-230-2704 GOOD FRIDAY Easter Egg Hunt Collierville Town Square 10:30am-12pm YMCA Easter Eggstravaganza, 1:30pm-2:15pm RESERVATIONS REQUIRED by April 17 Space is limited, No Walk-ins • 901-850-9622 EASTER SUNDAY Joseph & the Amazing Technicolor Dreamcoat The Orpheum Theatre • 901-525-3000 Museum of Biblical History TowneSquare 2012 . Editio -School -Issu k-To Bac Travel Study Tour, Paul’s Road to Rome YMCA Healthy Kids Day 9-12pm Porter-Leath Rajun Cajun Crawfish Festival Wagner Place Downtown Memphis 10am

USA

Featuring

• May 2014 • “We’re Going on a Bear Hunt” Children’s Play rtisers Local •Adve Interaction - Orpheum•Theatre 901-525-3000 -Valuable Offers 2014 Beale Street Music Festival On the River Downtown Memphis 2014 Collierville Fair on• the Square, red Business Featu Historic Town Square "Meet the Owner" Memphis in May Salute to Panama www.memphisinmay.org erville • Colli 35th Annual Blues Music Awards Cook Convention Center Even • 901-527-2583 ts Calendar Memphis Greek Food Festival, Highland Street Memphis • 901-327-8177 ts • Loca Collierville Youth Fishing Rodeol Even rage & Pics Cove Johnson Park - Sheila Moody • 901-457-2777 MOTHERS’ DAY Memphis in May - On the River Photo • Child World Championship Barbecue rContest est Cove Cont Collierville Chamber of Commerce Golf Classic Memphis National Golf Club • 901-853-1949 Advertiser red Symphony • Featu Memphis in May - AutoZone Sunset

Tom Lee Park - Memphis Gift Contest MEMORIAL DAY Memphis Italian Festival • 901-685-1378 Cover Photo Courtesy of Park Avenue at Mt. Moriah John Hammer, Hammer Photographer • June 2014 • Collierville FedEx St Jude Classic at TPC Southwind 901.647.6341 901-748-0534 Sisterhood Showcase • 901-579-9333 Memphis Cook Convention Center Collierville Relay for Life, Linda Stamps • 901-359-7898 West TN Kidney Walk • 901-683-6185 Glow in the Park Memphis, www.glowintheparkrun.com/memphis2014 33rd Annual Outdoors, Inc. Canoe & Kayak Race • 901-482-5998 Mid-South Urban Sports Show Agricenter International FATHERS’ DAY Bye Bye Birdie Harrell Performing Arts Theatre

SHOP, DINE & HAVE FUN LOCALLY...

Collierville usa

Your Collierville Community Calender of Events

13

Thank You for Your Service!

Collierville Police Department Promotes Officer Eric Shirkey to Detective

Justin Baker Firefighter

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4.

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Justin Baker was born and raised in Fisherville, Tennessee. After graduating from Collierville High School, he attended Southwest Tennessee Community College and completed the Emergency Medical Technician Program. He holds a license as an EMTIntermediate with the Tennessee Department of Health.

Justin graduated from the Tennessee Fire Service and Code Enforcement Academy and was a full-time firefighter with the City of Arlington prior to being hired by Collierville in 2009. Justin holds numerous firefighting certifications from the Tennessee State Firefighting Commission.

Being a Firefighter involves vigorous and skilled physical work and continuous training, as well as managing service calls for fire suppression, emergency medical services, hazardous materials, and technical rescue.

Justin’s passion is for the outdoors, where he prides himself as an avid hunter and fisherman. He and his wife Rheanna have been married for two years and reside in Moscow, TN. They have a four-month old son (Casen) and are active members of Bethany Christian Church.

with

Sherri Henley Social Media Specialist

Social Media Intelligence is defined by the back office online profiles of which you hold full control…according to your settings. Knowing “how” to manage social media from the inside-out is paramount for professionals, business owners, families and people in general. Wrapping your brain around “why” an active social media presence is the world’s most powerful communication tool and “how” it affects you in terms of selling, purchasing, promoting, initiating, launching and interacting locally and globally is where many people get confused or simply…overwhelmed.

➲

SOCIAL MEDIA

Detective Eric Shirkey began his career in Law Enforcement in 2003. He joined the Collierville Police Department, then attended the Memphis Police Academy and graduated in May of 2003.

He joined the Collierville S.W.A.T. team in 2006, where he continued extensive training, which included becoming the team sniper. While a member of the S.W.A.T. team, he became a Firearms Instructor, Defensive Tactics Instructor, Shoot House Instructor, F.B.I. Firearms Instructor, Chemical Agent Instructor, and a GLOCK Armor. Eric also served the department as a Field Training Officer, Crime Scene Technician, and a DUI Tech. He continued these duties until August of 2013, when he was assigned to the Special Operations Division as a School Resource Officer at Collierville High School. He was promoted to the rank of Detective on January 9, 2014.

Throughout his career Eric has and remains very active in the community. Whether it’s volunteering for a non-profit or coaching youth sports, Eric believes in the importance of getting involved and staying engaged in our community.

10 Tips for an Effective Digital Presence

Decide why you are there: What is your purpose, message and image you wish to portray?

Let your voice be heard: Speak from your platform as if the world is watching and listening…because they are!

Maintain a positive message: Positivity is contagious and people will SHARE! Get a digital facelift: Evaluate the cosmetics of your profile. All photos should be high resolution for web and updated at a minimum each quarter.

Fill in the gaps: Follow all prompts for a completed profile, including a “must have” professional photo renewed at a minimum every two years.

Who is in charge? Two choices are available for effective social media management. Hire someone to represent you who follows a social media policy provided by you and/or your company (keep in mind…you will still manage content posted…for protection of yourself and/or your business). The second option is “Do it yourself” (DIY) through online social media management tools that allow you to schedule posts, blogs, and various content. This choice has become very popular for establishing your authentic voice.

7. Create a buzz: Social media profiles are a dime a dozen…or are they? It depends on the amount of noise you make...or quiet presence you provide. The new kid on the block will create a lot of talk…and the stability of longevity will establish trust and build relationships. This is the process of social media which leads to the end result that evolves into web wealth determined by your following.

8. Take attendance: Measure your influence based on metrics behind the wall. The ebb and flow of online interaction with your followers will determine the amount of clout you hold in the web world. Executives, competitors, collaborators, clients, and prospective clients are looking over your shoulder to assess your “pull”…and if they are not now…they will be. This is the age in which we live.

9. Where’s the beef? Providing content that adds value to others in education of your product, service, or deal of the day should be intertwined with generic topics that capture the attention of someone not looking for your service…or just browsing…i.e. You offer photography and write or share content about “The Best Side of Your Face” – Someone who is not interested in professional photography could be intrigued by learning tips and tricks for “selfies”.

10. Make people smile: Give smiles away every day with a light-hearted post or photo that others are encouraged to share with their circle of influence.

This will brighten their day…and enlarge your territory.

14

We Honor Those Who Protect and Serve

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ohnson J Quality Craftsmanship Since 1998

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Spring 2014

Spring 2014 . Edition 18

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Collierville . Piperton . Rossville Spring 2014 . Edition 18 Collierville . Piperton . Rossville

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“The ROOF is the most overlooked part of any building or residence; it can also be the most costly when problems develop.”

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