I hope this message finds you off to a wonderful start in 2024!
As we embark on another year in the real estate market, we’re closely monitoring the number of homes being listed for sale. Following a year of fluctuation in 2023, marked by a record low number of homeowners willing to sell amidst the high mortgage rate environment, we were optimistic that the news of lowering rates would prompt more sellers to enter the market.
Despite recent talks among economists of “green shoots” in Southern California, indicating positive data in a downturned economy and an increase in overall homes being listed, the situation in the San Elijo Hills area tells a different story. As of this writing, we’re witnessing a staggering 41% decrease year over year in new sellers entering the market. Quite a significant shift, indeed!
While demand is beginning to rise due to softening interest rates, we find ourselves facing an inventory crisis locally. Multiple offers on properties are becoming more common, signaling the potential return of bidding wars reminiscent of 2021 and 2022.
I believe we’re reverting back to pre-COVID cyclical patterns in our market. Historically, Super Bowl Sunday kicks off the spring market (pun intended), and we’re hopeful to see an uptick in inventory and new sellers looking to make a move.
Attempting to “time the real estate market” akin to timing the stock market can be a risky endeavor. Throughout my 20 years in the local market, I’ve witnessed sellers making this mistake far too often. Waiting too long and entering the market at the peak of the inventory cycle could potentially leave money on the table.
As inventory increases and buyers gain more options, we typically see some stabilization in pricing. However, this can pose challenges for properties facing specific issues, such as those located near power lines or busy roads.
Now, more than ever, harnessing local area knowledge and market experience is crucial for optimizing the net value of your home. As a seasoned Realtor with battle-tested insights, I’m ready to put my expertise to work for you.
Please feel free to reach out at 760-798-1784 or via email at mary@my-hometownrealty.com to schedule a consultation. You can also scan the QR code for a FREE preferred equity report on your home.
Spring is upon us!...
...and with it comes the promise of longer days and warmer weather, beckoning us all to step outside and soak in the vibrant life of North County, San Diego. This season of renewal and fresh beginnings is the perfect backdrop for this edition of MomsTown, where we explore stories, ideas, and activities that celebrate the great outdoors and the entrepreneurial spirit alive within our community.
In this issue, we're thrilled to share the inspiring story of a local mom who is the inspiration and motivation behind one of North County’s favorite bakeries. In this edition of “How Mom Made It!” we step into Isabelle’s French Pastry Cafe. Isabelle’s story is on page four.
We are also proud to share the story of how a local mom turned her love of San Diego's natural beauty into a thriving project. On page six, delve into the creation of The GO Deck, a unique set of cards designed to encourage families to explore and appreciate the wonders of our local landscapes. Continue the journey on page seven, where we share sunny adventures tailored for North County families.
If you’ve been harboring a dream to start your own business, turn to page 10, where Lori Church, a local mom and business expert, offers advice on transitioning from idea to entrepreneur.
Fitness and well-being remain at the forefront of our minds as we shake off the winter chill. On page 16, learn about a new fitness studio launched by a local mom, offering a unique approach to staying fit and healthy.
Additionally, we've put together a quick list on some of the most popular side hustles for moms in 2024, featured on page 15. Whether you're looking to supplement your income or explore new interests, this list might just spark an idea for your own side hustle.
And what would the onset of spring be without some fresh, flavorful recipes? Pages 18 to 21 are filled with delightful dishes that celebrate the season, perfect for family meals or special gatherings.
As you flip through the pages of this edition, we hope you find inspiration, joy, and a sense of community. Whether it's through exploring the outdoors, embracing entrepreneurship, finding new ways to stay active, or savoring the flavors of spring, there's something in this issue for you.
So, sit back, grab a cup of your favorite beverage and a snack, and enjoy all that this edition has to offer. Cheers to an amazing March and April, filled with adventure, growth, and togetherness.
Warmly, Heather & Mary
If you’d like to showcase your business and advertise with MomsTown, please reach out to Mary or Heather to give your business a boost in 2023!
Heather@MomsTown.com OR Mary@MomsTown.com.
9 National Get Over It Day
2nd Sunday in March Daylight Saving Time
12 National Working Moms Day
12 National Plant a Flower Day
13 National Good Samaritan Day
14 National PI Day
17 St. Patrick’s Day
19 National Backward Day
3rd Thursday in March Absolutely Incredible Kids Day
21 National California Strawberry Day
30 National Take a Walk in the Park Day
31 Easter Sunday
1 April Fool’s Day
2 National Peanut Butter & Jelly Day
1st Wednesday in April National Walking Day
4 National School Librarian Day
7 National No Housework Day
11 National Pet Day
14 National Gardening Day
18 National Exercise Day
21 National Kindergarten Day
22 National Earth Day
4th Thursday in April National Take Our Daughters & Sons to Work Day
26 National Kids & Pets Day
26 National Audubon Day
4th Saturday in April Celebrate Trails Day
Reproduction or duplication of any part herein requires written permission from Publisher (Inspired Media, Inc). All information herein is correct to the best of Publisher’s knowledge as of publication date. Corrections should be forwarded to Publisher at: PrintingandMail@gmail.com.
The Pastry Café owner who doesn’t bake. When I heard Isabelle say she didn’t know how to bake she saw the confusion on my face and responded, “I know what is good and I have the best bakers make the most delicious things.” Isabelle’s French Pastry Café has been a favorite spot for coffee, pastries, croissants and her famous sweet and savory crepes. Let’s get to know how this all began 17 years ago.
MOMSTOWN: What is the history behind Isabelle's French Pastry Café?
ISABELLE: I came from France to visit my cousin, who is a baker and pastry chef from France. I worked for him for a few years and met my husband, John.
One day John had a flat tire and went to Discount Tire in Encinitas. He wanted a cup of coffee and he went across the parking lot to what was then named, “My Favorite Bakery” but it was out of business. He came home and told me about it and we started the plan to open our own café.
We were so lucky to be exposed to the simplicity and natural flavorful cuisine in France. Little did I know that I would be in the food business. I was not a popular kid but I was extremely observant. After high school, I was hired by an advertising agency to sell for a print publication. After seven years I was making a great living so I was able to travel to Israel, Turkey, Spain, Italia, and then to Del Mar, CA for a new beginning in 1995, I was 28.
years. We bring a range of savory and sweet ingredients, the crepe machine and two chefs on location to cook and serve custom crepes. This saved our business and a crepe party is a fun way to celebrate a bridal or baby shower, brunch, a corporate luncheon, birthdays and much more.
MOMSTOWN: Anything else you would like to share?
I called my cousin to get some recipes and here we are 17 years later. The funny thing is that I never made a cake until we opened in 2006.
Today, we have a revolving crew of 20-24 people who are excellent bakers, cake decorators and front-of-the-house good, hardworking people. We hire a lot of teenagers and often it is their first job until they go to college.
MOMSTOWN: Share with us your background in France.
ISABELLE: My parents worked for the school system. Both were from the countryside; Mom from Toulouse and Dad from Bretagne. They met in charming Versailles, where I was born in 1967. I also have a brother, Patrick.
John and I married in 1998. John’s son Casey was 17 and our son Logan was two when we opened the café. At one point, we had a location in San Elijo Hills in the Visitor Center. We left San Elijo when the building we were in was sold.
In 2010, we adopted our son, Andre, and in 2011 we adopted our youngest, Aidan lots of diapers and joy!
MOMSTOWN: Tell us about your catering business; how it was started and how it is going.
ISABELLE: Some months were difficult at the bakery based on economic changes, fires, and supply price increases, so we had to come up with something new and we decided to start a French Crepe Catering business. This has saved us over the
ISABELLE: We have a good reputation, not only because we use butter (LOL), but during Covid we stayed open. We missed our regular customers; many elderly customers were not coming to us as they were confined. We decided then to go to them and created “The Croissants Route”. We would go to neighborhoods with boxes of 4 croissants: twoplain, one-chocolate and one-almond and sell the box for a set price. This was contactless. We had two vans and about 24 stops on Sunday mornings. We brought fresh food and joy to many. It was very rewarding at that time of sadness.
MOMSTOWN: How can people find you and learn more about your catering?
OUR LOCATION:
Isabelle’s French Pastry Café
127 N El Camino Real, Ste A Encinitas CA (760) 942-7891
ISABELLE: We also have two websites:
IBCafe.com & FrenchCrepeParty.com
For a Crepe Party you can inquire by phone or text to (760) 310-9819.
A crepe party is really fun and everyone will remember the experience. Your guests may ask you do it again and again!
We are very fortunate to be in such a great community. We appreciate all our patrons. 17 years has made the bakery our home.
Training Your Brain to Look for Positive Patterns: Harnessing the Power of the Reticular Activating System
In the journey of life, it's often our mindset that determines our destiny. Understanding how our brain works can be a gamechanger in this respect, especially when it comes to the Reticular Activating System (RAS). By learning how to effectively engage this part of the brain, you can train yourself to seek out positive patterns and achieve your dreams.
The Reticular Activating System is a network of neurons located in the brainstem. It plays a crucial role in controlling arousal and consciousness, and acts as a filter for the information your brain receives. It prioritizes what needs attention and what can be ignored. Most importantly, it can be "programmed" based on what you focus on, influencing your perception and your reality.
The RAS helps you see what you want to see in other words, what you focus on. If you're constantly thinking about negativity and problems, your RAS will highlight these in your environment. Conversely, if you concentrate on positivity and opportunities, your RAS will help you spot them. This selective attention mechanism explains why when you're thinking of buying a particular car, you suddenly see it everywhere.
Writing down things you’re grateful for shifts your focus to the positive, training your RAS to notice more benefits and blessings.
Reduce exposure to negativity, whether it's news, toxic people, or negative self-talk.
Talk about your dreams and aspirations. This verbal reinforcement cues your RAS to pay attention to related opportunities.
This conditions your brain to be more receptive to positivity and success.
Their influence can help orient your RAS towards a more positive outlook.
Regularly review your goals and the steps you’ve taken. This helps reinforce your focus and keeps your RAS aligned with your objectives.
Your dreams aren't just fantasies; they can be your future. Understanding and harnessing the power of your RAS is a step towards making those dreams a reality. By training your brain to focus on the positive and what you truly want, you create a mindset conducive to success.
Define what you want to achieve. Clarity helps your RAS recognize what to focus on.
Regularly visualize achieving your goals. This primes your RAS to identify resources and opportunities.
Use positive affirmations daily to reinforce your goals and positive mindset.
These practices help in calming the mind and focusing on the present, making your RAS more effective in identifying positive patterns.
In conclusion, your Reticular Activating System is a powerful tool in achieving your dreams. By consciously directing your focus towards what you want to achieve and maintaining a positive mindset, you can train your RAS to spot opportunities and guide you towards success. Remember, it's not just about the destination; it's about enjoying the journey, one positive step at a time.
Spring is starting to spring and we’re fairly confident everyone’s a bit anxious to get outside and enjoy some well-deserved sunshine. To celebrate spring and getting outdoors, we’re thrilled to introduce you to Deanna Ratnikova. Deanna is the creator of a card deck that encourages us to get outside and enjoy all that San Diego has to offer. It called The GO Deck!
MOMSTOWN: Deanna, tell us about what started you on your journey to creating The GO Deck and becoming a mom entrepreneur?
DEANNA: After embracing the 9-5 grind, and later becoming a parent, it was hard to stay active and healthy. I found two simple goals that I could maintain: spend time outdoors and keep moving. I don’t obsess over perfection or duration. I just commit to stepping outside each day and moving my body (even if it’s only a few minutes)!
I created The GO Deck to share my passion for getting outdoors and staying active. The deck features 52 outdoor locations in San Diego where you can walk, run, ride, roll, or stroll–you can have a new adventure every week of the year!
MOMSTOWN: Please share with us the story or inspiration behind the creation of The GO Deck? What specific moment or experience led you to develop this adventure card deck?
DEANNA: When the pandemic hit, I spent a lot of time alone or with my daughter, who was three at the time, and we just started walking around San Diego (remember when even the playgrounds were closed?!). Exploring the city by foot helped me appreciate the city’s landscapes, and my daughter would often stop to observe flowers along the sidewalk. I realized I’d been overlooking the abundant nature that our urban environment offers.
I started to consider how I could share my urban nature outings with others. Inspiration struck several months later when my significant other gifted me with an informational card deck to enhance our relationship. The physical cards — visual, non-sequential, just enough text to give me the gist — were the perfect medium to match my short attention span, coupled with the frequent calls for “Mommy!”. This is when The GO Deck started to take shape.
MOMSTOWN: Creating something new comes with its set of challenges. What were some of the biggest obstacles you faced while developing The GO Deck, and how did you overcome them? Additionally, what keeps you motivated during tough times?
DEANNA: The biggest obstacles are those that happen in my head, like self-doubt and second-guessing. Physical health issues, however, remind me that life is short. I find myself counteracting any negative inner dialogue with, “If I should die soon, I would regret more that I didn’t pursue this idea than if it fails.” That motivates me to keep going, no matter the outcome!
MOMSTOWN: The GO Deck is not just a card game; it's an invitation to adventure and exploration. How do you hope The GO Deck will inspire families, especially children,
to engage with the world around them? Can you share any stories of how it has already made an impact?
DEANNA: Being outdoors, especially with friends and family, is the source of my best memories. I find that when I’m outdoors, I’m more present and more connected, to both those with me and nature. I hope others find that connection and build amazing memories along the way.
MOMSTOWN: Is there a particular card or aspect of The GO Deck that holds special meaning to you or reflects a personal experience or philosophy? How has the journey of creating The GO Deck influenced you personally and professionally?
DEANNA: My family and friends have been incredibly supportive, giving feedback, helping create videos, sharing via social media, etc... I’ve felt so loved starting this entrepreneurial endeavor. Sharing this journey with my daughter, who’s now seven, has been especially meaningful.
MOMSTOWN: Looking ahead, what are your plans for The GO Deck?
DEANNA: There will be more cities. I’m completing a deck now for Knoxville, Tennessee, and I’m researching sites for a North County San Diego deck.
MOMSTOWN: What tips or advice do you have for other moms who have an idea?
DEANNA: Find a community. I received a lot of encouragement and support from Hera Hub, a women’s business community. Fellow members give me product feedback and business-related advice.
To learn more about The GO Deck visit:
Website: thegodeck.com
Instagram: instagram.com/thegodeck.sd
Facebook: facebook.com/profile. php?id=100094255120208
YouTube: youtube.com/@TheGODeck
Spend your Spring Break week outdoors at these local attractions!
I’m notorious for waiting too late to schedule holiday and summer camps, and while my last-minute scrambles usually result in some form of childcare, there are the occasional days where I find myself serving as “camp counselor.” For those days, I keep a list of new outings ready.
Below, I share some outdoor adventures I’ll be featuring in The GO Deck North County. I hope it helps other moms (and any impromptu “camp counselors” like myself) seeking sunny spots to savor with their family.
A paved 1.5-mile trail, sandwiched between train tracks and Hwy 101, may not sound particularly lovely, but this trail will surprise you. I enjoyed the artwork dotted throughout, and my daughter loved practicing her scooter skills on the smooth pavement, which makes this trail also perfect for those using strollers or mobility aids.
Nearby attractions also worthwhile: Fletcher Cove and its surrounding sandy shoreline is sublime. Or if you’ve got a four-legged friend in tow, Del Mar’s off-leash Dog Beach is also close.
We came for the peacocks and stayed for the free guided tour (available on weekends), during which we learned to more properly refer to these colorful creatures as “peafowl” (males are peacocks and females are peahens). The loop trail here is about 2 miles with 150 ft of elevation gain.
Good to know: The ranch is closed on Mondays and no pets are allowed.
REGIONAL PARK:
Hike or bike it’s your choice in Oceanside and you’ve got two great options here. Hike along 4.5 miles of multi-use trails at Guajome Regional Park traversing diverse habitats. Or for a paved adventure, bring your bike or maybe even inline skates — and take to the 9-mile (one-way) San Luis Rey River Trail, whose entrance is across Hwy 76 from the park. This relatively flat trail takes you all the way to Oceanside’s coastline.
Good to know: Parking is $3 at the Guajome Regional Park. Nearby attractions also worthwhile: Visit the nearby Antique Gas & Steam Engine Museum (the admission fee is well worth it, especially if you’ve got a train enthusiast in your group). The museum is located next to the Rancho Guajome Adobe, an authentic 1850s adobe hacienda, which features free guided tours Wed-Sun.
Speaking of Oceanside’s coastline, walk out the nearly 2,000 ft wooden pier and cast a line in the ocean no fishing license required here! If you’re searching for ways to increase your step count, take to “The Strand” along this wonderful waterfront; it’s approximately 1 mile one-way.
Good to know: Why pay for parking (or spend an hour searching for a free spot) when you can take the Coaster or Sprinter. Kids love traveling by train, and both routes stop near the Oceanside Pier.
No need to trek down to Balboa Park to see an enchanting Moreton Bay Fig tree; this arboretum has a spectacular one and much more, including a James Hubbell sculpture. The main trails are ADA compliant, so visitors of all abilities can enjoy this space. The arboretum itself isn’t particularly large, so if your kiddos are still brimming with energy after exploring the arboretum, venture out to the rest of the Palomar College campus. It’s also designated as a botanical garden (yes, the entire campus!).
Good to know: Though the arboretum is free to visit, be prepared to pay for parking. Also, only service pets are allowed.
KIT CARSON PARK LOOP TRAIL:
After discovering that Queen Califa’s Magical Circle is not open daily, I quickly concocted a plan to convince my daughter that our trip to Kit Carson Park wasn’t for naught: “Let’s travel the loop trail and see how many different creatures we can find along the way!” Though she was definitely bummed to see the sculpture garden’s gate closed, two playgrounds, some disc golfers, and a lot of waterfowl later helped soothe her soul. Part of the loop trail is hard-packed dirt, the other half paved. The loop itself is just over 2 miles, but if you add on the Upper Valley Trail and visits to viewpoints along the way, you can reach about 3 miles in total mileage.
Good to know: Queen Califa’s Magical Circle is open 9am-noon Tues/Thurs and 9am-2pm the 2nd & 4th Saturdays of the month.
SAN ELIJO LAGOON ECOLOGICAL RESERVE:
Until recently, I had only explored one trail within the reserve’s system, and you can probably guess which one...yep, Annie’s Canyon Trail. But I’ve been remiss to not visit more of the 9 miles of trails that cover this alluring lagoon. One day we started at the Nature Center on Manchester Ave (open daily) and explored the 1-mile loop trail. Another day we discovered the La Orilla Trail off of El Camino Real (after I passed the San Dieguito County Park entrance and figured this trailhead 0.5 mile down the road might connect somehow to the park’s trail system, it does not, but it was still worthwhile!).
Good to know: There are 10 trailheads for the San Elijo Lagoon Ecological Reserve.
My tax education started with my first job. I had a great mentor, who saw that I was frugal and saved big chunks of my paychecks, and advised, “Try to save as much as you can into your 401K!” I took that advice, maxing out my contributions as much as possible with each job. That was the start of my education on tax-planning the more money I deferred into my 401K account, the less I paid in taxes. How wonderful!
THANK YOU FOR THE WONDERFUL RESPONSES TO MY FIRST POST IN JAN/FEB 2024 ISSUE OF MOMSTOWN: “HOW A TINY POCKET NOTEBOOK CAN CHANGE YOUR LIFE IN A BIG WAY”
The old adage says, “There are two things that are certain in life death and taxes.” Well, that is certainly true, especially in California. We pay a lot in all forms of taxes. While we can’t escape death, ultimately, we can certainly try to live our best lives. That’s the same with taxes we all pay taxes, and it can’t hurt to plan and perhaps save some money on our tax bills.cost ways, to do all of this!
After the birth of our first son, I learned about education IRAs. Then there were the 529s, FSAs, HSA, ROTH IRAs, cash value lifeinsurances, annuities, investment tax-harvesting, ROTH conversions you name it. I learned as much as I could, and tried to use them where I saw fit.
In fact, one of the main reasons I left my corporate job to embark on a financial planning career was so that I could also itemize and save more money on our tax bills.
I want to help you do the same. Even though there might not be a lot you can do to reduce your tax bill for 2023, I want to share a few tips this tax season to help you strengthen your tax-planning muscles for the long term:
To better plan for the future, it’s important to find out the current state of your finances. Take a closer look at your current year (maybe 2022 and 2023) tax returns, and find out where you are paying most of your taxes.
There might be possibilities to reduce your taxable income putting more away into retirement account pre-tax contributions, Health Savings Accounts, Flexible spending accounts, deductible IRA contributions, itemizing your expenses (if they are higher than standard deduction), etc.
If you are doing well with your non-qualified investments, you may have more capital gain taxes to pay. Tax-harvesting, and not just at the end of the year, might help you to reduce your tax exposures.
Trying to do more before tax-filing day could have very limited impact, but if you plan ahead (years ahead), that could potentially make a big difference. For example, when you have a new baby, or young children, consider if you would help with their college funding. 529 or Coverdell Education Savings account could grow tax-deferred if the funds are used for qualified expenses. Flexible spending accounts and Health Savings accounts could also help save some tax dollars when used appropriately and often requires more advanced planning as well.
According to eFile.com, there are nearly 10,000 sections in IRS tax codes. It is complex and sophisticated, and some codes are aimed to help motivate businesses to grow, and tax-payers to save more for their own retirement and future. Understanding more, and applying where appropriate, could help both business and tax-payers to do better financially. It’s always a good idea to learn more.
Overwhelmed? Get help from a qualified professional. Just like a GPS helps you to navigate through the roads to arrive at your physical destination, a good CPA or financial advisor might be able to help you identify more options to save on your tax-bills.
Securities and advisory services offered through LPL Financial, a registered investment advisor. Member FINRA/SIPC. Li Tian and LPL Financial do not provide tax or legal advice or services. Please consult your tax or legal advisor regarding your specific situation.
Two of the biggest challenges for small business owners are a) time (especially with parents), and b) budget. While marketing should ALWAYS be considered when it comes to budget, it’s often hard to find the funds when considering start-up costs, technology investments, cost of goods, etc. However, with the right strategies, it's possible to successfully market your business without breaking the bank.
Melinda Staab MS MarketingMelinda.Staab@gmail.com
HERE ARE 5 FREE MARKETING STRATEGIES THAT ANY SBO CAN LEVERAGE TO BOOST THEIR VISIBILITY, ATTRACT CUSTOMERS, AND DRIVE GROWTH:
With billions of active users, platforms like Facebook, Instagram, Twitter, and LinkedIn offer huge opportunities for small businesses to connect with their target audience at no cost. By crafting creative, engaging and consistent content, interacting with followers, and leveraging relevant hashtags, you can increase your brand's visibility and attract new customers. FREE SOCIAL SCHEDULING TOOL REC: Trello
This free tool allows you to manage your online presence on Google Search and Google Maps. By creating and optimizing your Google My Business profile, you can improve your chances of appearing in local search results and attracting local customers. Provide as much info. about your business as possible, including your address, phone number, website, and business hours. And always ask your happy, loyal customers to leave positive reviews, as this will absolutely impact your visibility and credibility. Google.com/Business
Blogging is a great way to drive organic traffic to your website and generate leads for your business. A blog can showcase your expertise and establish your business, and YOU, as a thought leader in your industry. By crafting informative and relevant blog posts that address the needs and interests of your target audience, you can build trust and credibility with potential customers. Share your blog posts on your social and encourage your followers to comment and share. (Check web host for blog options)
Partnering with complementary businesses can be a mutually beneficial way to expand your reach and attract new customers. What are some businesses that target a similar demographic but offer different products or services than you? Leverage and expand each other’s networks by collaborating on joint promotions, crosspromoting each other's businesses on social media, or co-hosting events.
Email is still one of the most effective ways to communicate with your audience and drive sales. Make building an email list a top priority in your ongoing marketing efforts. Create effective lead-gen campaigns that offer valuable content or exclusive discounts in exchange for email sign-ups. Segment your email list based on the interests and preferences of your subscribers, and send personalized, targeted emails that provide value and encourage action. Email marketing can help you stay top-of-mind with your audience and drive repeat business. FREE EMAIL TOOL REC: HubSpot
These 5 strategies should be the cornerstone of any ongoing, or startup, marketing strategy. Together, these can help small business owners increase visibility, attract more customers, and drive growth, even with a non-existent budget. In the meantime, we’re all here, cheering you on!
Countless women dream of becoming entrepreneurs but they are burdened with fears, anxiety and imposter syndrome.
In 2022 the U.S. Bureau of Labor Statistics released that 20% of new businesses failed during their first year, 50% failed during the first five years, and 65% failed during the first 10 years. Remember that you are going to wear many hats in the beginning, even if you have the resources to build a small team.
• Find your niche, do what you love, solve a problem or create an experience. A successful business drives demand, exceeds expectations, keeps customers coming back and more importantly attracts other customers.
• Have you evaluated the time commitment this will take? There is no halfway when launching.
• How do you feel about putting yourself out there? It can be intimidating to share your business with the world, especially when you are new. But you are the face of your brand so it’s time to get comfortable in what can get uncomfortable.
• What does success look like to you? Reaching and impacting as many people as possible or retiring on your yacht? Success is measured and felt differently by all of us.
• Do your research. Make sure you aren’t launching something in a saturated market. Listen to what others have to say friends, family, experts, even your competition.
If you have answered the questions above and you’re still excited about the potential of being your own boss and building an empire, here are some potential next steps:
o Develop a business plan, budget, core values and revisit them often. Data drives decisions!
o Choose a legal structure, open a business bank account, get an EIN and obtain the proper business license and/or permit.
o Purchase a website domain and create your social media handles.
o Connect with a broker about business insuranceprofessional liability, workers comp etc.
o Technology and Operational Processes. Organization is a must! You may want to use QuickBooks, Monday.com or Slack and always document, document, document.
HOW DO YOU KNOW WHETHER YOUR IDEA IS A HOBBY, SIDE HUSTLE OR A SCALABLE BUSINESS YOU WANT TO PITCH TO SHARK TANK? HAVE YOU ALREADY STARTED YOUR BUSINESS BUT WONDER IF YOU ARE ON THE RIGHT TRACK? FROM TIME AND MONEY TO UNCERTAIN MARKETS, YOU CAN MAKE A MILLION CASES FOR NOT STARTING OR EVEN CONTINUING A BUSINESS.
• Perfection is where new businesses go to die. “Done is better than perfect.” Sheryl Sandberg
• What makes your business unique? Write down three things.
• Customers look for a connection with who they are purchasing from be yourself!
• You have to take risks but make them calculated. Do you need capital or are you self-funding?
• Sometimes you have to scale down to level up! If you find yourself daydreaming about making a change in your life, listen to your gut (and do the research and planning).
ABOUT LORI CHURCH:
I have lived in San Elijo Hills since 2010 and have been helping entrepreneurs and executive teams start and operationalize their businesses for over a decade. If you want help developing a strategic roadmap, implementing technology, creating systems or if you are interested in a customized coaching package to get you ready for a new business chapter, please contact me at lori@jayecharly.com and visit jayecharly.com.
In 2024, the U.S. side hustle market is expected to be valued at over $2.58 trillion.
It’s estimated that 34% of Americans are reported to have a side gig. Although there isn't a specific statistic for the number of moms expected to try a side hustle in 2024, it is likely a significant portion considering the overall trend towards side hustles among the general population.
Here’s a quick list of potential side hustles that are likely to be popular and relevant for moms in 2024, along with general information about income and experience based on recent trends. Please note that income can vary widely based on factors such as location, skill level, and the amount of time invested.
Average income: $15-$30/hour. Experience: Basic administrative skills, organization, and familiarity with office software.
Average income: $0.05-$0.50/ word. Experience: Writing skills, grammar, and expertise in a niche subject can be beneficial.
Average income: Varies based on project. Experience: Photography skills and knowledge of editing software.
Average income: Varies. Experience: Crafting skills in a specific area, like knitting, jewelry making, or woodworking.
Average income: $15-$30/hour. Experience: Fast typing skills, good listening abilities, and attention to detail.
Average income: $15-$50/hour. Experience: Knowledge in a specific subject, teaching experience is a plus but not always necessary.
Average income: Varies greatly. Experience: Understanding of e-commerce platforms, marketing, and inventory management.
Average income: $15-$40/hour. Experience: Knowledge of social media platforms, trends, and basic marketing skills.
Average income: $25-$85/hour. Experience: Design skills and proficiency in design software like Adobe Creative Suite.
Average income: Varies (can include ad revenue, affiliate marketing, sponsored posts). Experience: Strong writing skills, SEO knowledge, and a niche focus
Average income: $10-$25/hour. Experience: Childcare skills, patience, and possibly certifications in CPR and first aid.
Average income: $20-$50/class. Experience: Fitness expertise and certification in the area of instruction.
Average income: $20-$75/hour. Experience: Knowledge of coding languages and web development tools.
Average income: $0.10-$0.25/ word. Experience: Fluency in at least two languages.
Average income: $20-$50/hour.
Experience: Understanding of accounting principles and software like QuickBooks.
Average income: $15-$50/hour. Experience: Good fashion sense and knowledge of current trends.
Average income: Varies greatly. Experience: Expertise in a particular field and ability to create engaging content.
Average income: Varies based on project. Experience: Organizational skills and attention to detail.
Average income: $50-$300/hour. Experience: Coaching skills and possibly certification.
Average income: $20-$100/hour. Experience: Knowledge of SEO strategies and digital marketing.
MOMSTOWN: Tell us about your journey as an entrepreneur.
DANI: My entrepreneurial journey began in Washington in the late 1990s, when I supported my then-husband as he started his career as a winemaker. Together we built Baer Winery into a successful enterprise, creating multiple wines that landed in the Wine Spectator annual Top 100 list. At the same time I pursued my career in wine distribution, rising from sales rep, to district manager, to key account manager.
In 2006, my father asked me to help him run his Massage Envy location in Carlsbad. After I told him he couldn’t afford me, he offered me a partnership. I accepted and moved my family to Carlsbad. My franchising partnership with my dad continued as we expanded Massage Envy throughout the county, growing to 24 locations.
In 2009, we included European Wax Center in our Franchising portfolio, buying the area rights to San Diego and Riverside counties. After selling our Massage Envy region and locations in 2013, we sold our EWC regions at about the same time but kept three EWC locations until 2022. In addition, we bought the San Diego and Riverside regions for Amazing Lash Studio in 2014, and I still own two of those locations.
In 2022, motivated both by my passion for fitness and by a recent back surgery, I started looking into a fitness-based franchise concept, with a particular focus on Electro Muscle Stimulation EMS technology. I investigated three different concepts and, after taking a class at the first OHM Fitness location in Scottsdale, Arizona, I knew I had found my next business and fitness home. I decided to buy the San Diego region, as well as the rights to Riverside County. I chose San Marcos as my first OHM Fitness location, because I love my town! We just celebrated our Grand Opening on January 11th, in Grand Plaza.
A local mom is blending her love of business and fitness right here in San Elijo Hills. Owner of the new fitness studio, OHM fitness, says she knew this was the business for her the first time she took a class. OHM Fitness opened its doors in January. We recently had the chance to ask Dani Conklin about her latest venture and what drives her entrepreneurial spirit.
MOMSTOWN: Who or what inspires you?
DANI: My biggest inspiration has always been my dad. He has never had a traditional, 9-5 job and has never worked for anyone but himself except for his four years in the U.S. Army! His bold entrepreneurial spirit and sharp intelligence led him to great success, and he has been my role model in many ways. In addition to holding myself to his high standards, I have also tried to pass on his example to my son and daughter.
MOMSTOWN: What impact do you hope to make on the local community, specifically women?
DANI: As a working mother of two who has been a single mom for years now, I understand the many challenges working moms face. Balancing the complexities and demands of motherhood with being a provider can leave moms with precious little time for themselves. Of course, working women without kids can also find themselves overwhelmed with work and other life obligations. So it gives me great joy to provide busy women of all ages and fitness levels with a way to very efficiently 25 minutes! get in a great workout. I also love being a part of our vibrant North County community of female business leaders.
MOMSTOWN: If you could give your 20-year-old self advice, what would it be?
DANI: My first piece of advice to my 20-year-old self is... do not try to do everything on your own, and never think that you have all the answers in every situation. A support system is vital to your success, so build a team that is likeminded, and that challenges you without beating you down. Realize that the only thing you can truly control is your attitude, so maintain a positive one! Change is inevitable, and failures will happen. But if you stay open to possibilities and never stop learning, you will continue moving forward.
MOMSTOWN: What is one book that has inspired you, that you feel could also inspire other women, moms, and/or entrepreneurial women?
DANI: The book is “The Greatest Salesman in the World,” by Og Mandino, published in 1968. This book changed my father’s business and personal trajectory, and I am so glad he told me to read it when we first started working together. I have all my managers read it as well. It’s only 111 pages but takes ten months to complete, as it is a workbook. But it is time very well spent. The book is a road map to a positive mindset, with practical applications for personal growth, as well as spiritual undertones. It absolutely changed my trajectory, just like it did my dad’s.
OHM Fitness is ocated in Grand Plaza
137 S. Las Posas Road, Suite 253 San Marcos CA
In recognition of Sleep Awareness Month this March, it's crucial to shine a spotlight on the importance of sleep, 'To help you achieve a better night's rest, here are 10 expert-recommended tips:
1 ESTABLISH A REGULAR SLEEP SCHEDULE
Aim to go to bed and wake up at the same time every day, even on weekends. Consistency reinforces your body's sleep-wake cycle.
2 CREATE A RELAXING BEDTIME ROUTINE
Engage in calming activities, such as reading, taking a warm bath, or practicing relaxation exercises before bed to help signal to your body that it's time to wind down.
3 OPTIMIZE YOUR SLEEP ENVIRONMENT
Ensure your bedroom is conducive to sleep—quiet, dark, and cool. Consider using blackout curtains, earplugs, or white noise machines to minimize disturbances.
4 LIMIT SCREEN TIME BEFORE BED
The blue light emitted by phones, tablets, and computers can interfere with your ability to fall asleep. Try to avoid screens for at least an hour before bedtime.
5 WATCH YOUR DIET
Avoid large meals, caffeine, and alcohol close to bedtime. These can disrupt sleep by causing discomfort, increasing heart rate, or leading to restless nights.
6 ESTABLISH A REGULAR SLEEP SCHEDULE
Regular exercise can help you fall asleep faster and enjoy deeper sleep. Avoid exercise too close to bedtime, as it can energize you and make it harder to fall asleep.
7 MANAGE STRESS
Practice stress-reducing techniques such as deep breathing, meditation, or yoga. Managing stress levels can improve sleep quality and duration.
8 LIMIT NAPS
Long or irregular napping during the day can affect your nighttime sleep. Limit it to 20-30 minutes earlier in the day.
9 EVALUATE YOUR MATTRESS & PILLOWS
Ensure your mattress and pillows are comfortable and supportive. The life expectancy of a mattress is about 9-10 years. If you're waking up with pain or discomfort, it might be time for an upgrade.
10 ESTABLISH A REGULAR SLEEP SCHEDULE
If you consistently struggle to sleep or feel rested, you may have a sleep disorder. Consult a healthcare provider and explore treatment options.
P.S. March 11th is National Napping Day. Enjoy a quick little snooze!
It’s time now to focus on your heart. You can make positive changes to your well-being by evaluating how your everyday lifestyle affects your heart health. Registered Dietitian and Nutritionist Dawn Jackson Blatner shares a few of her tips to help you live a heart-healthy lifestyle, starting with your routine wellness visits.
1. KNOW YOUR RISK
Getting regular health screenings as part of your annual exam is crucial to understanding your risk for heart disease. By consulting with your primary healthcare provider on a regular basis, you can ask questions and get advice on practical steps you could take to improve your well-being.
Try to fit 30-60 minutes of physical activity into your day, which can include walking, gardening or household chores as well as swimming, dancing, playing a sport or taking a fitness class. Various aerobic activities that get your heart rate up, strength exercises to build muscle, plus yoga or stretching for flexibility are usually a good mix.
The good news is that many of the activities you can do to keep physically active have the added benefit of reducing your stress levels. According to the Mayo Clinic, exercise can improve your mood, reduce tension and help you focus throughout your day.
4.
Eat a variety of nutritious foods to help improve your blood pressure and cholesterol, including veggies and fruits, whole grains, healthy fats like avocado, lean meats and eggs.
Eggland's Best is a national supporter of the American Heart Association's Healthy for Good Eat Smart Initiative. Visit the website for heart-healthy recipes and more: EgglandsBest.com
For many, enjoying a small indulgence can serve as a reward for a job well done or a moodboosting pick-me-up. In fact, mindful snacking is on-trend for a majority of consumers.
With today’s changing palates and the growing demand for sour, less sweet foods and beverages, a superfruit like tart cherries can help snackers permissibly indulge without the guilt. Primarily grown on small family farms in the United States, Montmorency tart cherries also referred to as sour cherries are available year-round in dried, juice and juice concentrate, canned and frozen forms.
More than 110 scientific research studies show Montmorency tart cherries are a superfruit. In addition to their sweet-sour taste and unique nutrient profile, research suggests tart cherries one of the few natural food sources of melatonin may help improve sleep, aid in exercise recovery, reduce inflammation, ease arthritis symptoms, improve gut health and promote heart health. In fact, in one study published in the “European Journal of Nutrition,” adults who drank Montmorency tart cherry juice slept about 40 minutes longer on average and had up to a 6% increase in sleep efficiency.
10 medjool dates, pitted
1/2 cup dried tart cherries
1/4 cup walnuts
2 tablespoons rolled oats
1/4 cup cocoa powder
1 tablespoon chia or hemp seeds (optional)
1/4 teaspoon salt
2 tablespoons peanut or almond butter
4 tablespoons tart cherry juice
1/4 cup mini chocolate chips
cocoa powder (optional)
melted chocolate (optional)
In bowl of food processor, combine dates; dried tart cherries; walnuts; oats; cocoa powder; seeds, if desired; salt; and nut butter. Pulse 30-60 seconds until ingredients are ground into tiny pieces.
Add tart cherry juice in 1 tablespoon additions, pulsing mixture after each addition, until crumbly dough forms.
Yields 12 bites
Transfer dough to bowl and fold in chocolate chips.
Roll dough into 12 balls. Serve plain or finish balls with dusting of cocoa powder or drizzle of melted chocolate, if desired.
Yields 12 bites
1/2 cup dark chocolate chips
2 cups tart cherry juice
2 ripe bananas
1 cup vanilla Greek yogurt
1/4 cup almond butter
1/4 cup granola
1/4 cup dried tart cherries
1/2 cup frozen tart cherries, thawed
Place chocolate chips in bowl.
In saucepan over medium heat, bring tart cherry juice to simmer about 20 minutes until reduced to 2/3 cup.
Pour juice into bowl and mix until chocolate chips are melted and sauce is smooth.
Cut bananas in half lengthwise and place on two plates. Spoon 1/2 cup Greek yogurt on each banana then drizzle with 2 tablespoons almond butter and 2 tablespoons tart cherry chocolate sauce.
Sprinkle 2 tablespoons granola, 2 tablespoons dried tart cherries and 1/4 cup thawed frozen tart cherries on top of each banana split.
PRO TIP: Leftover tart cherry chocolate sauce can be stored in airtight container in refrigerator for later use.
If St. Patrick’s Day inspires feelings of hearth and home, you’re in luck! This month we’re sharing a few recipes that anyone will enjoy, regardless of ancestry.
The first is Irish Sláinte Stew Sláinte is “cheers” in Gaelic. This hearty meal is perfect for a crowd with traditional stew meat slow-cooked in a Dutch oven with beef broth, spices, carrots, potatoes, herbs and an Irish draught beer. The second recipe, Irish Apple Cake, is as easy as it is delicious!
Oil, for drizzling
1 pound stew meat
1-2 pinches salt, plus additional to taste, divided
1-2 pinches pepper
3 tablespoons flour
48 ounces beef broth
1 cup carrots, diced
1 cup celery, diced
3 cups potatoes, diced
1/2 onion, diced
2 tablespoons garlic pepper
1 tablespoon dried thyme
1/2 tablespoon dried rosemary
1 tablespoon dried chives
bottle Irish draught beer of choice crusty bread, for serving
In Dutch oven over medium heat, drizzle oil and brown stew meat with salt and pepper. Sprinkle flour over meat.
Add beef broth, carrots, celery, potatoes, onion, garlic pepper, thyme, rosemary and chives. Add Irish draught beer.
Recipe courtesy of Family Features
Bring to boil, stirring, 5 minutes. Simmer 2 hours, stirring occasionally.
Serve with crusty bread.
Recipe courtesy of Family Features
CAKE In large bowl, sift flour with cinnamon, cloves, nutmeg, ginger. Using fork, cut butter until mixture resembles crumbs. Add sugar, apples; mix well. Stir in eggs and half-and-half until mixture reaches thick, dough-like batter. Pour batter into prepared pan.
TOPPING In bowl, mix butter, flour and sugar to create crumbled mixture. Sprinkle on top of batter in pan. Bake 1 hour. Check with toothpick to make sure middle is completely done. If not, bake 5-10 minutes. Let cool on rack.
CUSTARD Whisk egg yolks and sugar. In saucepan, bring half-and-half to boil. Add one spoonful half-and-half at a time to egg mixture, whisking while adding. Once whisked together, return to saucepan and stir over medium heat until thickened, about 4 minutes. Remove from heat and whisk in vanilla.
Find more recipes visit Culinary.net
CAKE
3 cups self-rising flour
1/2 tablespoon cinnamon
1/4 teaspoon cloves
1/4 teaspoon nutmeg
1/4 teaspoon ginger
1 stick butter, cubed
3/4 cup sugar
4 apples of choice, peeled and cubed
2 eggs
1 cup half-and-half
TOPPING
1/2 stick butter
3/4 cup flour
1 cup brown sugar
CUSTARD
6 large egg yolks
6 tablespoons sugar
1 1/2 cups half-and-half
2 teaspoons vanilla
Simple recipes that call for a dose of creativity are perfect ways to bring the kids to the kitchen, made even easier when all that work leads to sweet treats.
Remember, these delicious crafts don’t have to be perfect – having fun and making memories that last a lifetime are what make Easter truly special.
1 box cake mix
1 can frosting
1 bunny chocolate mold
1 cakesicle mold ice pop sticks
1 bag white chocolate chips or melting chips cake pop sticks
1 bag orange melting chips
2 tablespoons canola or coconut oil, divided 1 bag green melting chips pastel sprinkles
1 piece hard foam (optional) edible markers
Bake cake according to package instructions and let cool completely.
Crumble cake and mix with 1/2 can frosting until dough forms. Add more frosting, if needed. Using small cookie scoop, form dough into balls and set aside. Place dough in bunny molds then pop out and set aside with balls. Place dough in cakesicle mold, insert ice pop stick in each slot and freeze 5-10 minutes.
Melt handful of white melting chips. Stick tip of each cake pop stick in chocolate then insert into every cake ball and bunny until each has one stick. Set aside to dry. Remove cakesicles from freezer and pop out of molds. In bowl, melt orange melts then mix in 1 tablespoon oil
and transfer to cup. Dip cakesicles and scrape off excess using rim of cup. Place on parchment paper to dry.
In bowl, melt green melts then place in zip-top or piping bag. Cut tip off bag, pipe carrot leaves onto piece of parchment paper and let dry.
Recipe courtesy of "Cookin' Savvy"
Melt remaining white melts and mix in remaining oil. Transfer to cup and dip ballshaped cake pops and bunnies then tap stick on edge of cup to remove excess. Over separate bowl, sprinkle ball-shaped pops with pastel sprinkles. To keep ball shape, let dry by sticking in piece of hard foam. Bunnies can dry face side up on parchment paper. After bunnies are dry, use edible markers to make face and color in ears.
When carrots and leaves are dry, remelt orange melts and place in piping or ziptop bag. Cut off tip and drizzle orange over carrots. Add small line of orange on each ice pop stick and place leaves on each stick. Let dry.
ICING
1/3 cup meringue powder
1/2 cup warm water, plus additional for thinning (optional), divided
3 tablespoons vanilla
1 bag (2 pounds) powdered sugar
2 tablespoons corn syrup assorted food coloring
COOKIES
2 sticks unsalted butter, at room temperature
1 cup sugar
1 egg
1 tablespoon vanilla
2 teaspoons baking powder
1 dash salt
3 cups all-purpose flour
ICING To make icing: Mix meringue powder, 1/2 cup warm water, vanilla, powdered sugar and corn syrup. Separate into bowls and add food coloring; mix with water, as needed, to thin for piping.
Find more recipes at Culinary.net
COOKIES Heat oven to 350 F.
Cream butter and sugar. Mix in egg, vanilla, baking powder and salt. Mix in flour 1 cup at a time to form dough. Roll dough out to 1/41/2-inch thickness.
Cut into shapes, place on baking sheet and freeze 10 minutes. Bake 8-12 minutes. Cool completely before icing.
Recipe courtesy of "Cookin' Savvy"
Place icing in zip-top or piping bags and cut off tips. Put cookies on parchment paper. Trace outline first then fill in middle. Use toothpicks to smooth out.
Let dry 6 hours and finish decorating with different icing colors or edible markers.
Building the menu around simple, one-pan dishes can keep the focus where it needs to be: spending time and creating memories with family and friends. These dishes call for short lists of ingredients, many of which you may already have in your pantry, and simple preparation to create a full spread perfect for sharing with loved ones. Plus, using only one pan makes cleanup a breeze, so you can get back to the festivities quickly.
Salt, pepper, garlic powder
1 roast (3 pounds)
1 bag (1 pound) baby carrots
1 bag (1 1/2 lbs) trio potatoes or potato of choice
3 cups beef broth
1 can (10 oz) cream of mushroom soup
1 tablespoon garlic pepper
3 tablespoons brown sugar
1 onion, roughly chopped
1 bundle asparagus
Preheat oven to 350 F.
Sprinkle salt, pepper and garlic powder over roast and rub into front, back and sides. Place seasoned roast in middle of large roasting pan.
Place carrots on one side of roasting pan and potatoes on other side.
In large bowl, mix beef broth and cream of mushroom soup with garlic pepper. Pour mixture over roast, potatoes and carrots. Sprinkle brown sugar over carrots and add chopped onion. Cover and cook 2 1/2 hours then remove from oven, add asparagus and cook uncovered 30 minutes.
1 can blueberry pie filling
1 box yellow cake mix
1 bag (4 ounces) chopped pecans
1 stick butter, melted
1/4 cup oil
whipped cream, for serving (optional)
vanilla ice cream, for serving (optional)
Preheat oven to 350 F.
Serve from pan or place on platter for more formal presentation.
Spread pie filling on bottom of 9-by-11-inch pan. Sprinkle cake mix and pecans on top. Do not mix.
Drizzle melted butter and oil on top of cake mix and pecans. Do not mix. Lift pan and tilt from side to side until cake mix is completely covered in butter.
Bake 1 hour until golden brown and bubbly.
Serve with whipped cream or vanilla ice cream!
2 packages yeast
1/2 cup sugar
2 cups lukewarm water
6-7 cups all-purpose flour, divided
2 teaspoons salt
2 eggs
1 stick softened butter/ oil, divided
In large bowl, dissolve yeast and sugar in lukewarm water. When yeast is foamy, add 3 cups flour. Mix in salt, eggs and butter.
Once mixed well, add remaining flour 1 cup at a time and knead dough into ball in bowl. Place on clean surface.
Wash and dry bowl then grease with drizzle of oil. Place dough in bowl and let rise 1 hour or store in refrigerator if making in advance.
When ready to use, grease muffin pan with oil. Roll dough into hand-size balls and place in each muffin hole; cover 1 hour.
Heat oven to 350 F. Bake rolls 30 minutes.
NOTE: Dough can be made in advance and stored in refrigerator up to six days. If making ahead, punch down dough, cover and place in refrigerator. Punch down daily until ready to use.
Find
The beauty of having a garden is buds continually blooming on one plant or another throughout most of the year. While this provides lovely views from your windows, it can also be nice to bring some beauty indoors.
Don’t be afraid to snip off a few blossoms each week. Many plants thrive after trimming and may reward you with even more flowers. Once you’ve gathered a bouquet from your garden, consider these tips to help keep fresh flowers at their best for a week or more:
Bacteria can quickly destroy fresh flowers, which is why it’s important to use a clean vase. Any floral foam, wires or frogs used in your arrangement must also be washed in warm, soapy water.
Remove any lower leaves that may come in contact with water inside the vase.
Carefully trim each flower stem at a 90-degree angle. It may also be helpful to cut flowers while they are underwater to keep moisture flowing into the stems.
Keep your arrangement out of direct sunlight. The darker and cooler the room, the longer your blossoms will bloom.
Adding a crushed aspirin, bleach, vinegar, sugar or penny to the vase are age-old tricks. However, you can keep bacteria at bay and help flowers thrive by adding a packet of flower food to the water. It can be found at your local florist or home improvement store.
Even after cut, flowers are living things that still require water, food and care. Every 2-3 days, change the water, replenish the flower food and recut the stems for additional days of glorious color!
National Audubon Day, celebrated annually on April 26th, honors the birthday of John James Audubon, a renowned American ornithologist, naturalist, and painter. Audubon's extensive studies and detailed illustrations of American birds greatly contributed to the field of bird conservation and appreciation. This day is a call to action for bird enthusiasts and conservationists to celebrate and protect our feathered friends and their habitats. It's a day to raise awareness about the importance of birds in our ecosystems, the threats they face, and how we can contribute to their preservation. As bird watching is a popular activity among nature lovers and plays a significant role in bird conservation efforts, here are three tips to enhance your bird-watching experience:
Start by familiarizing yourself with the birds commonly found in your area. Use field guides or birding apps to learn about different species' appearances, sounds, and behaviors. Paying attention to details like size, shape, color patterns, and songs will help you identify birds more easily and make your bird-watching experience more rewarding.
A good pair of binoculars is indispensable for bird watching. Look for binoculars with a magnification of 8x or 10x, which are ideal for observing birds in their natural habitat without disturbing them. High-quality optics will provide clearer and brighter views, making it easier to observe the intricate details of birds from a distance.
Birds inhabit various environments, from forests and wetlands to grasslands and urban parks. Exploring different habitats will increase your chances of seeing a wide variety of bird species. Early morning or late afternoon are the best times for bird watching, as birds are most active during these periods. Remember to respect nature by staying on designated paths and minimizing noise to avoid disturbing the wildlife.
National Audubon Day is not just a celebration of birds but a reminder of our responsibility to protect the natural world. By engaging in bird watching, we can foster a deeper connection with nature and contribute to the conservation of bird populations and their habitats for future generations.
