SENIOR LIVING
Revel Legacy Scottsdale, AZ
We’ve made our name designing a diverse collection of projects for clients worldwide. From big to boutique, we cater to sophisticated experience seekers who like to keep their lives interesting and unpredictable.
.
Our Services & Core Values
Our Approach & Markets
Collection of Work
Our Partners Recognition Leadership Meet the Team
What Are Clients Are Saying
Full Project List
We invite you to view some of our most recent work.
Private Label can provide clients comprehensive services or a la carte menu of disciplines. We have high profile projects of all types, shapes & sizes Multi Family, Hospitality, Master Planned Communities, Condominiums, Senior Living, Restaurants, Retail, Clubhouses, Public Spaces & Amenities, Sales, Leasing & Information Centers, Select Private Residences, Renovations, Redevelopment and Property [re]Positioning.
✓ Interior Architecture
✓ Property [re]Positioning Plan
✓ Property Positioning Oversite
✓ Exterior Colorization & Materials
✓ Conceptual Design
✓ Schematic Design
✓ Design Development
✓ Conceptual Renderings
✓ Construction Documents
✓ Field Administration
✓ Architectural & Floorplan Review
✓ Specification Documentation
✓ Advanced Renderings
✓ Common Area & Model Merchandising
✓ FF&E Selections & Budgeting
✓ Procurement & Installation
Have you found yourself in a design dilemma? Has your current design team left you in a bind, or perhaps your project didn’t go as smoothly as planned? For over 15 years we’ve been offering a discrete search-and-rescue service that includes picking up where other design teams left off. From property positioning to floor plan rework, drawing completion to budget review, all the way through furniture procurement and installation, we’ll take the wheel and get you back on course.
People First Passion for Evolution Fiscal Responsibility
A key differentiator is our strategic property positioning plan. We approach every project with a blank slate, without predetermined possibilities. Each phase of the process is part of a larger, well-thought out and executed plan. We know a lot of factors keep our clients coming back, but ultimately, they return for the returns.
Discover MARKET ANALYSIS
We anticipate what’s next to reduce investment risk and plan for future consumer needs by digging deeper to define the local and targeted market. With our “boots on the ground” mentality, we are able to think like a local anywhere.
Designate THE PRIVATE LABEL
Cultivate creativity while expertly balancing functionality and financial responsibility. The property positioning plan starts with the client’s vision and aspirations and ends with a detailed plan that helps visualize the competitive advantage.
Define KNOW YOUR “WHO”
An acute understanding of your targeted market is key to innovation and anticipating consumer attitudes. It’s not an age, it’s a mindset that inspires people to connect with your brand in which they envision their best selves.
Design THE SPACE
Aesthetically persuasive and strategically executed, environments that are designed to spark real emotional connections cultivate an innate higher value. It’s never a risk to show some personality; it’s a definite risk not to.
Deliver
VISION TO REALITY
With extensive knowledge of the project lifecycle, from inception to completion, we advise every step of the way. Committed to consistently exceeding expectations, our design team focuses on delivering every detail impeccably.
The most financially successful investments we’ve been involved in are at the forefront of the design/innovation life cycle. The first adopters attain market advantage early and hold on to that financial separation until the late adopters fall in line. We don’t just anticipate the future, we design it.
When you ask us, “How we do it?” The answer is a detailed one, you’ll hear about consumer attitudes, market trends & local aesthetics. We have long-term client relationships, and they rely on us to be forward-thinking to anticipate their every need. Whether in our backyard or overseas we bring 30 years of experience with us.
Revel Legacy is a Senior Living Community located near the McDowell Mountain Preserve in North Scottsdale, Arizona Taking cues of the surrounding desert, the aesthetic was to create a casually elegant homage to the iconic local scenery The amenities include a full-service kitchen and dining, pizza parlor, bar lounge, game room, theater, wellness center, fitness, and full-service salon, as well as an indoor/outdoor community room that overlooks McDowell Mountain
Revel Nevada is a 146-unit, independent living community in Henderson, Nevada for residents aged 55 and over The three-story, garden-style development is adjacent to a number of office buildings, the 215 freeway and Cornerstone Regional Park The project was designed and located to maximize the sweeping views of the mountains surrounding the area, as well as take advantage of the views and resources of the Cornerstone Regional Park across the street The site for Revel was chosen due to its convenient location near several shopping and entertainment hubs including The District at Green Valley Ranch
Revel was designed to promote a healthy lifestyle by offering best-inclass wellness services as well as community amenities In addition to groundbreaking style, Revel was designed with grand spaces in mind, offering residents a robust amenity package with a fine dining restaurant, a pub-style restaurant/bar, a wellness center with a spa, salon, yoga studio and gym, a theater room and an arts studio The community also includes a heated saltwater pool and spa, dog park, and resort-quality outdoor living areas
NAHB Best of 55+ Housing Awards Grand Winner Best Service Enriched Senior Community
NAHB Best of 55+ Housing Awards Best Independent Living Community
NAHB Multifamily Pillars of the Industry Awards Best 55+ Multifamily Development
Senior Housing News Architecture Awards Best Independent Living
This luxury senior property that celebrates the best of home & hospitality was established with the conviction that neighborhoods, unique experiences, and inspiring places are integral to a life well-lived Riverpark has been designed so savvy consumers can explore the people and places they live organically, with style, sophistication, and individuality At Riverpark, discriminating tastemakers and world travelers are empowered to experience the heartfelt expressions of residentialstyle dwelling without having to compromise on location, style, amenities, or service
In this spirit, we've tailored a one-of-a-kind experience that conjures up the ideal retirement living you've always imagined Riverpark provides a welcoming oversized suite and a place where you're never alone unless you choose to be Riverpark also features a farm to table restaurant, bistro lounge and a luxurious lobby lounge, which brings guests, residents, and neighbors together for signature cocktails, food and more. Riverpark takes to heart that few things in life are as transformative as the people and places you encounter in your community Because when all is said and done, it's about the experience Not a boutique hotel and not a luxury residence, Riverpark offers the best of both
MFE Awards Grand Winner Senior Golden Nugget Awards Best Service Enriched Senior Community Senior Housing New Architecture Awards Best Independent Living
This luxury senior property that celebrates the best of home & hospitality was established with the conviction that neighborhoods, unique experiences, and inspiring places are integral to a life welllived Riverpark has been designed so savvy consumers can explore the people and places they live organically, with style, sophistication, and individuality At Riverpark, discriminating tastemakers and world travelers are empowered to experience the heartfelt expressions of residential-style dwelling without having to compromise on location, style, amenities, or service
In this spirit, we've tailored a one-of-a-kind experience that conjures up the ideal retirement living you've always imagined Riverpark provides a welcoming oversized suite and a place where you're never alone unless you choose to be Riverpark also features a farm to table restaurant, bistro lounge and a luxurious lobby lounge, which brings guests, residents, and neighbors together for signature cocktails, food and more Riverpark takes to heart that few things in life are as transformative as the people and places you encounter in your community Because when all is said and done, it's about the experience. Not a boutique hotel and not a luxury residence, Riverpark offers the best of both.
Revel Lakeway is a Senior Living property in Lakeway, Texas The design focused on bringing the outdoor in and embracing the aesthetic of living lakeside With many social hubs, full service FnB and several health and wellness amenities, the focus was to create a healthy, social atmosphere to promote healing and living to the fullest.
The Revel Senior brand was created with the mindset that age is only a number and doesn’t define a demographic, focusing more on the psychographics behind a generation that is reinventing itself We wanted to recalibrate our thinking on what senior living should and could be
Revel Folsom is an independent living community in Folsom, California for residents aged 55 and over The property design and layout was heavily influenced by the protected forest preserve that the property wraps around that provides scenery and outdoor amenities for its residents As part of the Revel Senior brand, it houses first class amenities and services including a full-service kitchen, multiple dining spaces, fullservice salon, wellness center and fitness center
NAHB Best of 55+ Housing Awards Best Independent Living Community
Seated in the southwestern region of Las Vegas, Revel Vegas is a stunning independent living community that marries modern desert lifestyle with the excitement of metropolitan entertainment.
Revel Nevada is part of a master planned community with neighboring single family and multifamily residential offerings. The three-story senior living development offers best-in-class amenities and services for savvy senior consumers while keeping them connected to the surrounding community
NAHB Best of 55+ Housing Awards Best Independent Living Community
NAHB Multifamily Pillars of the Industry Awards Best 55+ Multifamily Development
through multigenerational experiences and plenty of recreation opportunities. The modern aesthetic for this project was inspired by the colors and textures of the desert region. Grand communal spaces take on a resort feel with large windows throughout that maximize light and afford sweeping views of the surrounding landscape. From exceptional dining options to state-of-the-art fitness and luxurious spa amenities, transformative experiences are at the heart of this community.
Revel Lacey is an independent living community tucked into the southernmost reaches of the Puget Sound This suburb nestled between Olympia and Tacoma is an environment ripe for exploring your passions, discovering yourself, and embracing calm
Gold Nugget Awards Service-Enriched Sr. Community
Revel Lodi is the pinnacle of wine country living a unique independent living community surrounded by the calm of nature and invigorated by the pride of its neighbors.
Revel Palm Desert is a 55+ age-restricted, independent living community that is part of the Revel brand Private Label worked with the Wolff Company to establish the unique set of programming and aesthetics for all Revel properties while distinguishing the characteristics that make each property its own Palm Desert has an amenity prototype that is not at any other Revel properties, “The Scoop” ice cream parlor
Revel Scottsdale is located near the entertainment district in Scottsdale that influenced the modern, clean lines and bolder design details The amenities include a social hub, pizza lounge, bar lounge, casual and private dining rooms, a wellness center, billiards room and fullservice salon.
The overall design concept for Morningstar Kirkland was to expose the building cross-laminated timber structure and create a feeling of being in nature with the exposed wood beams, columns and ceiling The indoor outdoor experience between the amenities and courtyard further emphasized this feel The materials and lighting used were mainly neutral and textural with some pops of blues and greens.
Revel Eagle is part of The Wolff Company’s rapidly expanding senior living portfolio a refined brand committed to bringing a fresh perspective to the industry The project is a 146unit, independent living community located in an affluent suburb of Boise, Idaho. The community was designed as a place where residents are empowered to experience the heartfelt expressions of residential-style dwelling without having to compromise on location, style, amenities, or service
The building’s craftsman style was chosen for its warm, nostalgic charm and compatibility with the area and nearby architecture The interior design infuses the craftsman style with a modern edge and plays with a finish palette inspired by colors and textures of the Pacific Northwest
The 15,430-square-foot clubhouse contains an expansive list of amenities, including a modernAmerican restaurant with private dining option and chef’s table, pub, welcoming living room, fitness center, art studio, 20-seat theater, sunroom and lounges, multipurpose room, salon and spa The community also features numerous outdoor gathering spaces as well as plenty of opportunities for recreation
Revel Eagle Eagle, Idaho
NAHB Best of 55+ Housing Awards
Multifamily Executive Awards: Best Senior Living Development
Senior Housing News Architecture Awards – Best Independent Living
NAHB Best of 55+ Housing Awards Best Independent Living Community
NAHB Best of 55+ Housing Awards Best Lifestyle Program
PCBC Golden Nugget Service Enriched Senior Community
Multifamily Executive Awards: Grand Winner Best Senior Living Development
As part of the distinct Revel brand portfolio, Province Springs is a fourstory, garden-style development located within a 1 4 million square foot shopping and entertainment destination just eight miles from downtown Colorado Springs. Ranked as one of the “10 Best Places to Retire,” the community offers groundbreaking style, grand spaces and attentive service
The architecture take cues from the mountainous region with an arched roof motif and textural palette of natural materials The carefully curated décor offers classic design for residents with a rich history Clean lines, ample daylight, soothing colors and natural textures create welcoming, warm and comfortable spaces The boutique-hotel meets luxury residence setting provides a vibrant backdrop for the robust amenity offering.
Building long lasting relationships is top priority for us and we are honored to have partnered with some of the best in the business. None of our success would be possible without being able to align ourselves with builders, owners and developers that share our core values of community, innovation, and fiscal responsibility. We’re always looking to expand our portfolio and take on new challenges. We look forward to an opportunity to create memorable design together.
It’s important to us that the end result is a project that enriches your bottom line, raises brand visibility, grows market share and maintains high visibility in the marketplace. But recognition is good too.
Rising Giants of Design - - Sustainability Giants of Design
Private Label is a San Francisco and Phoenix-based interior design group which is comprised of a select, forward-thinking roster of Architects, Landscape Designers, Furniture & Product Designers, Graphic Designers, Chefs hand-selected based on the project This unique business model leverages the best talent world-wide, providing our clients with a razor-sharp competitive advantage, all led by our executive team from start to finish
Wendi understands the power of design to impact business success. She has developed long-term collaborative relationships with national and international developers, business leaders and key project stakeholders. These Private Label clients value her strategic leadership, her insight into the heart of consumer preferences and target market demands, and her ability to create and position properties to stand out in the marketplace.
ROBBYN GABBY Director of Fulfillment
Successful design solutions require the delicate balance between rightbrained and left-brained thinking. Robbyn expertly guides projects from vision to reality ensuring that every subtle detail is impeccably delivered. She is a respected and experienced project manager with extensive knowledge of the project lifecycle. She is responsive and collaborative as she seamlessly coordinates project phases the goto person as the final details come together on site.
CHRISTINA JOHNSON Creative Director
Christina is a multifaceted designer who creatively infuses spaces with captivating personality while balancing the functional and financial needs of a project. Her background in creative writing, performing arts, art history and community building allows her to create a dialogue between conception and reality, while consistently staying in touch with current markets. She maintains an active presence throughout the entire project providing invaluable design expertise.
WENDI STALLINGS Principal
SUSAN PATTERSON Interior Designer & Field Coordinator
WHITNEY JENSEN Lead Interior Designer
HANNAH GUTIERREZ Interior Designer
ANTHONY SHORT CAD Technician & Millwork Specialist
JOHN CAJOWSKI Senior Job Captain & CAD Technician
HEATHER STAPLETON Interior Designer
“Private Label has provided a high level of quality services and design and adapted their designs and finishes based on the various markets across the country, from east coast, southeast, southwest and northwest regions. The creativity and level of detail that Wendi Stallings, Christina Johnson, and team brings to the table has been a refreshing experience.“
“Private Label created a design standard for our senior living communities. Their role has since evolved to provide design services for all of our multi-family projects. We truly appreciate their fresh and relevant approach to design! Their technical skills and design knowledge are exceptional and highly valued.” “Excelling in all areas of project development – from concept to installation.“
“Private Label isn't afraid of projects of any size. From single amenity solutions to full holistic design & property repositioning, the group has been highly regarded. “
“I can always count on Private Label to design to a budget & have relied upon their design guidance towards yearly budgeting.”
“Private Label respects the need to provide a design that is constructable while pushing the boundaries of everyday finishes. Their teamwork focus creates an inviting opportunity for collaboration which produces superior schedule results. At every step of the project PLI provides undivided support and helps shepherd our projects success.“
HOTEL & RESORTS
Harborside Resort at Atlantis, Bahamas*
Hard Rock Hotels, Las Vegas, NV*
Hilton Garden Inn, Appleton, WI*
Hilton Garden Inn, Everett, WA*
Hilton Garden Inn, Grand Forks, ND*
Hilton Garden Inn, Oshkosh, WI*
Hilton Home2 Suites, Green Bay, WI
Planet Hollywood, Las Vegas, Nevada*
Prescott Resort & Conference Center, Prescott, AZ*
Sheraton Desert Oasis, Scottsdale, Arizona*
Sheraton Fisherman’s Wharf, San Francisco, CA*
Sheraton Harbor Island, San Diego, CA*
Sheraton Mountain Vista, Steamboat Springs, Colorado*
Sheraton Overland Park, KS*
Sheraton Seattle, Seattle, Washington*
Sheraton Vista, Orlando, Florida*
St Regis Punta Mita Cultural Center, Mexico*
St. Regis Punta Mita Ownership Gallery, Mexico*
The Westin Cancun Gallery, Cancun, Mexico*
The Westin Desert Willow, Palm Desert, Arizona*
The Westin Ka’anapali Ocean Resort, Maui, Hawaii*
The Westin Kierland Villas, Scottsdale, AZ*
The Westin Lagunamar Gallery, Cancun, Mexico*
The Westin Lagunamar Ocean Resort, Cancun, Mexico*
The Westin Los Cabos, Los Cabo, Mexico*
The Westin Mission Hills Resort & Villas, Rancho Mirage, CA*
The Westin Princeville, Kauai, Hawaii*
The Westin Riverfront Mountain Villas – Avon, Colorado*
The Westin St. John Resort & Villas, U.S. Virgin Island*
The Residences Viceroy Snowmass, Aspen, CO*
Vistana’s Beach Club, Jensen Beach, Florida*
Wyndham Phoenix, Phoenix, AZ*
FOOD & BEVERAGE
Bare Bottle Brewing Company
ChezVous Creperie, Scottsdale, AZ
Coffee Bean & Tea Leaf, NV*
Gelato Spot, Branding & Flagship Store, Tempe, AZ*
Helton Brewing Company, Phoenix, AZ
Ovation Brand @ Revel Properties
Social Club @ Revel Properties
Starfire Clubhouse, Scottsdale, AZ
The Bamboo Club, Tysons Corner Center, Tysons, VA
The Herb Box Market, Southbridge, Scottsdale, AZ
The Herb Box, Eden Prairie, MN
The Herb Box, Southbridge, Scottsdale, AZ
The Original Cupcakes Franchise, Canada
The Original Cupcakes, Abbotsford, Canada
The Original Cupcakes, Burnaby, Canada
The Original Cupcakes, Richmond, Canada
The Original Cupcakes, Surrey, Canada
The Original Cupcakes, Vancouver, Canada
MULTI FAMILY
1345 Fillmore St., San Francisco, CA
1410 Steiner, San Francisco, CA
1550 Eddy St., San Francisco, CA
2900 on First, Seattle, WA
717 Olympic, Los Angeles, CA
ABQ Uptown Apartments, Albuquerque, NM
Annadel, Santa Rosa, CA
Blackwood Groves, Bosman, MT
Biscayne Bay, Chandler, AZ
Cabana at the Pointe, Phoenix, AZ
Cabana Brand Positioning
Cabana on 24th, Phoenix, AZ
Cabana on 7th , Phoenix, AZ
Cabana on Dumont, Las Vegas, AZ
Cabana on McClintock, Tempe, AZ
Cabana on Mill, Tempe, AZ
Cabana on Thomas, Phoenix, AZ
Cabochon, River Oaks, TX
Calhoun Beach Club, Minneapolis, MI
Centric, Cleveland, OH
Chazal, Scottsdale, AZ
Copeland, Grand Prairie, TX
Corsair, Grand Prairie, TX
Cortesian, Scottsdale, AZ
Costa Verano, Jacksonville, FL*
Damonte Ranch, Reno, NV
Envy, Scottsdale, AZ
Etta, San Francisco, CA
Fountain Plaza, San Jose, CA
Galleria & Cadence, Las Vegas, NV
Garland Marketplace, Garland, TX
Harkin on Bell, Phoenix, AZ
Houston House, Houston, TX
Inspire, Scottsdale, AZ
Jefferson & Ivy, Murrieta, CA
Landmark on Central, Phoenix, AZ*
Living at Noho, North Hollywood
Living at Santa Monica, Santa Monica, CA
LVB & Neal, Henderson, NV
Main Street Plaza, Scottsdale, AZ*
Novi at Jordan Station, West Jordan, UT Palladium, Scottsdale, AZ
Palm Court, Phoenix, AZ
Paradise Palms, Phoenix, AZ
Park at Canyon Ridge, Aurora, CO Plaza 500, Phoenix, AZ
Preserve at Marin, Corte Madera, CA
San Melia, Phoenix, AZ
San Miguel, San Antonio, TX
Santa Rosa Oaks, Santa Rosa, CA
Scottsdale Gateway, Scottsdale, AZ
Second Creek Farms, Denver, CO
Silver Valley, Mesa, AZ
Sky3, Portland, OR
Skyline Bldg. 1, Falls Church, VA
Skyline Bldg. 2, Falls Church, VA
Skyline Bldg. 3, Falls Church, VA
Solaire, Scottsdale, AZ
South Lake Union Discovery Center, Seattle, WA*
Sunset Vine Towers. Los Angeles, CA
St. Rose & Bruner, Las Vegas, NV Sway, Santa Monica, CA
Ten 01, Tempe, AZ The Fillmore Center, San Francisco, CA
The Offset, Sacramento, CA
The Flamingo, Miami Beach, FL
The Landmark at Kierland, Scottsdale, AZ*
Véda, Sherman Oaks, CA
Verano, Phoenix, AZ
Villas Malibu Sales Center, Malibu, CA*
Visconti & Glen, Scottsdale, AZ
Vue Sales Center, San Pedro, CA*
Waterfront, Lakewood, CA
Westgate, Glendale, AZ
MASTER PLANNED COMMUNITIES
2200 West Lake + Enso + Veer Lofts Sales Center, Seattle, WA*
Anthem Golf and Country Club Information Center, Anthem, AZ*
Chaparral Pines Sales Center, Payson, AZ*
City North Information Center, Phoenix, AZ*
DC Ranch Sales Center, Scottsdale AZ*
Estrella Mountain Ranch Information Center, Goodyear, AZ*
Kukui’ula, Poipu Information Center, HI*
Marley Park Information Center, Surprise, AZ*
Mesa Del Sol Information Center, Albuquerque, NM*
Silverleaf Sales Center, Scottsdale, AZ*
South Lake Union Discovery Center, Seattle, WA*
The Grande Pavilion, Information Center, New Delhi, India*
The Rim, Sales Center, Payson, AZ*
Verrado Information Center, Buckeye, AZ*
SENIOR LIVING
Clearwater at Riverpark, Oxnard, CA
DelAmo, Torrance, CA
Fair Lakes Senior, Fairfax, VA
Maravilla, Scottsdale, AZ*
MorningStar at Hillsboro, Hillsboro, OR
MorningStar of Kirkland, Kirkland, WA
Provence Springs, Colorado Springs, CA
Revel Damonte Ranch, Reno, NV
Revel Eagle, Eagle, ID
Revel Folsom, Folsom, CA
Revel Issaquah, Issaquah, WA
Revel Lacey, Lacey, WA
Revel Lakeway, Lakeway, TX
Revel Legacy, Scottsdale, AZ
Revel Lodi, Lodi, CA
Revel Nevada, Henderson, NV
Revel Palm Desert, Palm Desert, CA Revel
Rancharrah, Reno, NV
Revel Scottsdale, Scottsdale, AZ
Revel Spokane, Spokane, WA
Revel Vegas, Las Vegas, NV
Robson Ranch, Casa Grande, AZ*
DESIGN CENTERS
Camelot Homes, Scottsdale, AZ*
Envy, Deco Communities, Scottsdale, AZ
Robson Ranch, Casa Grande, AZ*
RETAIL & SPECIALTY
America West Arena, Phoenix Suns, Phoenix, AZ*
Beadniks Franchise*
Bloom 117, Parametric Dome, Multiple Locations, USA
Calhoun Beach Athletic Club, Minneapolis, MN
Circle K Corporation, Arizona Locations*
Heidi’s, Scottsdale, AZ*
Roger Penskie Museum of Speed, Scottsdale, AZ*
The Flamingo Athletic Club, Miami Beach, FL
West of SoHo, Phoenix, AZ
WORKPLACE & MEDICAL
Chandler Office Complex, Chandler, AZ
Cox Communications Headquarters, Phoenix, AZ*
Dr. Pavese Plastic Surgery, Tempe, AZ*
Kidzaam Kids Dentistry Franchise, Prescott Valley, AZ*
Legacy Bank of Arizona, Scottsdale, AZ*
Meridian Bank, Phoenix, AZ*
Skyline, Falls Church, VA
The James Agency, Scottsdale, AZ
Wells Fargo Offices, Multiple Locations*
* Indicates project completed at previous firms
480.725.5688 info@privatelabelintl.com
415.877.5688 info@privatelabelintl.com
949.989.5688 info@privatelabelintl.com