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Global Leisure Boat Market Report ----------------------------------------2014
View Report Details Executive Summary A leisure boat is also known as pleasure craft or recreational boat that is designed for and capable of moving in water with a maximum length of up to 24 meters, and is meant to be used for recreational or leisure activities only, and is not utilized in any type of business or moneymaking venture. The pleasure craft may also be used as a temporary residence for the owner, and often is equipped with amenities that are like those that are found in a home, albeit on a smaller scale. The very craft could be motorized or non-motorized depending upon the boat type. Now days, several types of pleasure crafts are available with a broad range of variants. The leisure boat industry represents only a small fraction of the global leisure industry. The leisure boat industry was hit hard during global recession as demand in major overseas markets such as the US and Europe was impacted by economic slowdown. The United States and Europe are the principle regions for the leisure boat market, which collectively represent a significant share of the global leisure boat trade statistics. Though these markets are on the verge of maturity, there still lies a tremendous growth opportunity in these markets. Specifically, in terms of adult participation, production units, and increased revenues, the leisure boat industry performed on a noteworthy scale over the past 10 years. In addition, factors like increasing participation in the boating activity, rising income and population of HNIs, ameliorating global economy, ardent tourism industry and increasing urban population are further fueling the growth of leisure boat industry. Despite the existence of various growth drivers, there are certain challenges faced by the industry including environmental concerns, impacts of adverse weather conditions like floods, drought, unreasonably hot or cold weather, shortage of boat moorings and contention from other leisure activity sources which can potentially hinder the growth of the industry. The report, “Global Leisure Boat Market� prudently analyzes the development of the respective market, with a focus on regions including the US, UK, Italy and Australia. The major trends, growth drivers as well as issues being faced by the industry are being presented in this report. The leisure boat industry is predominated by a handful of players including Beneteau SA, Brunswick Corporation and Marine Products Corporation contending and vying for capturing market share. The profiles of these leading players are also included in the report along with their key financials and strategies for growth.
Leisure boats, also known as pleasure crafts designed primarily for recreation of the owner, covers boats of a certain length and are not used for commercial activities…. Global Leisure Boat Market Size (2009-2014E) The global leisure boat market has been anticipated to hit a value of US$... billion in 2013 and US$... billion in 2014, rising from 2012’s value of US$... billion.
US$ Billion
In 2012/13, total revenues of the UK leisure, superyacht and small commercial marine industry were US$... billion (£… billion) recording a slight uplift of …% over 2011/12 in terms of local currency.
2009
2010
2011
2012
2013E
The total turnover of the pleasure boat industry in Italy suffered a significant loss in 2012 compared to 2011. The overall revenue from the pleasure boat industry in Italy has been US$... billion in 2012 as compared to the value of US$... billion in the previous year.
2014E
UK Leisure, Superyacht & Small Commercial Marine Industry Revenues (2005/06-2012/13)
2012/13
2011/12
2010/11
2009/10
2008/09
2007/08
2006/07
2005/06
US$ Billion
US$ Billion
Italian Pleasure Boat Industry Revenue (2005-2012)
2005
2006
2007
2008
2009
2010
2011
2012
The US is the largest market for leisure boat industry followed by Italy, UK and Germany……. Recreational Marine Retail Expenditures for Products
In 2012, the recreational marine retail expenditures amounted US$... billion for sales and services, depicting an increase of nearly …% in comparison with the value recorded in 2011.
and Services in the US (2005-2012)
US$ Billion
The total number of recreational boats in use during 2012 increased nearly by …% or by …. vessels. It is estimated that … million boats were in use during 2012, compared to … million in 2011. Outboards claimed the slot of most accepted recreational boat type in use for the 16th consecutive year. Out of the estimated … million recreational boats in the US in 2012, nearly half (….%) were outboard boats.
2005
2006
2007
2008
2009
2010
2011
2012
In the US, retail sales for both new and pre-owned boats in the traditional powerboat market which include outboard, inboard, sterndrive and jet boats amounted US$... billion in 2012, up by …% as compared to a value of US$... billion in 2011.
Total recreational Boats in Use in the US (2006-2012E)
Millions
Share of Recreational Boat Type by Volume in the US (2012)
2006
2007
2008
2009
2010
2011
2012E
Outboard Boats
Inboard Boats
Sterndrive Boats
Personal Watercraft
Sailboats
Other
The pleasure boat building industry in Australia is made of companies that build or repair small to medium-sized boats…. The Australian boat building industry generated around US$... billion revenue in 2013/14, decreasing from US$... billion in 2012/13. The combination of negative influences of financial crisis and exceedingly strong Australian dollar resulted in sinking sales of boats.
Australian Boat Industry Revenue (2003/04-2013/14)
US$ Billion
Cuddy and half cabin cruisers account for a major share of …% in Australian boat building business followed by open runabouts and sailing vessels with …% and …% share, respectively.
2013/14
2012/13
2011/12
2010/11
2009/10
2008/09
2007/08
2006/07
2005/06
2004/05
2003/04
The recreation boat import as well as exports fell during 2011/12.
Recreational Boat Import and Export Scenario in Australia (2003/04-2011/12)
US$ M illions
Australian Boat Building Business by Product Segment (2012)
2003/04 Cuddy or Half Cabin Cruisers sailing Vessels Dinghies Other Craft
Open Runabouts Full-Cabin Cruisers Ski or Wake Boats Repairs
2005/06
2007/08
Exports
2009/10
Imports
2011/1
View Report Details Table of Contents 1. Overview 1.1 Types of Pleasure Boats 1.2 Leisure Boat Industry- Value Chain 2. Market Size 2.1 Global Leisure Boat Market 2.2 The US Leisure Boat Market -Market Value -Market Volume -Value/Volume by Segments -Statistics by Product Categories -Price Trend 2.2.1 Traditional Powerboat Market of the US -Market Value -Market Volume -Value/Volume by Segments -Statistics by Product Categories -Price Trend 2.3 European Leisure Boat Market 2.3.1 The UK -Market Value -Market Segmentation -Domestic/International Trade -Employees by Sector 2.3.2 Italy -Market Value -Production Statistics -Product Segments -Exports & Imports
List of Graphs & Tables List of Graphs Value Chain of Leisure Boats Industry Global Leisure Boats Market Size (2009-2014E) Recreational Marine Retail Expenditures for Products and Services in the US (2005-2012) Pre Owned Boats- Retail Market Sales by Value and Volume in the US (20092012) New Boats- Retail Market Sales by Value and Volume in the US (2008-2012) Recreational Boating Retail Expenditures by Type in the US (2005-2012) Total Recreational Boats in Use in the US (2006-2012E) Share of Recreational Boat Types by Volume (2012) The US Retail Sales of the Traditional Powerboats (2008-2012) The US Traditional Powerboat Market Share by Value (2012) Pre Owned Power Boat Sales by Value and Volume in the US (2008-2012) New Power Boat Sales by Value and Volume in the US (2008-2012) UK Leisure, Superyacht & Small Commercial Marine Industry Revenues (2005/06-2012/13) UK Leisure, Superyacht & Small Commercial Marine Industry Revenues by Sectors (2012/13) UK Leisure, Superyacht & Small Commercial Marine Industry Revenue Share by Segments (2012/13) Trade Statistics in the UK (2012/13) Core Sector Employees (FTE) in the UK (2012/13) Sector Wise Employees (FTE) in the UK (2012/13) Italian Pleasure Boat Industry Revenue (2005-2012) Pleasure Boats Exports from Italy – Share by Destination (2012) Pleasure Boats Imports to Italy - Share by Source (2012) Australian Boat Industry Revenue (2003/04-2011/12) Australian Boat Building Business by Product segment (2012) Recreational Boat Import and Export Scenario in Australia (2003/04-2011/12) Growth of HNIs’ Wealth and Population (2007-2012) HNWI Population by Country (2011 vs. 2012) Global Urban Population (2006-2012) International Tourist Arrivals (2007-2014E)
View Report Details Table of Contents
List of Graphs
2.4 Australia -Market Value -Production Statistics -Exports & Imports
Global GDP (2005-2012) World GDP per Capita (2006-2012) Adult Participation in Boating in the UK (2010-2013) Beneteau SA’ Revenue Share by Business Segments (2012/13) Geographic Distribution of Beneteau SA Boat Network (2012/13) Revenues of Beneteau SA’ (2008/09-2012/13) Brunswick Corporation’s Revenue Share by Business Segments (2013) Brunswick Corporation’s Total Net Sales and Marine Engine and Boat Segment Sales (2010-2013) Marine Product Corporation Revenue (2009-2013)
3. Market Dynamics 3.1 Key Trends 3.1.1 Innovation in Materials Used in Boat Building 3.1.2 Recurrence of Jet Technology 3.2 Growth Drivers 3.2.1 Rising Population of HNIs 3.2.2 Growing Urban population 3.2.3 Zealous International Tourism Industry 3.2.4 Global Economic Development 3.2.5 Increasing Participation in the Boating Activities 3.3 Challenges 3.3.1 Competition from Other Leisure Activity Sources 3.3.2 Environmental Issues 3.3.3 Adverse Weather Conditions 3.3.4 Shortage of Boat Moorings 4. Competitive Landscape 4.1 Global Competitive Scenario 4.2 Competitive Scenario: The US
View Report Details Table of Contents 5. Company Profiles 5.1 Beneteau SA 5.1.1 Business overview 5.1.2 Financial Overview 5.1.3 Business Strategies -Focus on Research & Development -New Product Offering 5.2 Brunswick Corporation 5.2.1 Business Overview 5.2.2 Financial Overview 5.2.3 Business Strategies -Augmented R&D Activities -Expanding Global Reach 5.3 Marine Products Corporation 5.3.1 Business Overview 5.3.2 Financial Overview 5.3.3 Business Strategies -New Product Development -Strategic Marketing & Acquisitions
List of Tables New Boats- Retail Market Data of the US (2009-2012) The US Retail Expenditure for Recreational Boating Engines and Trailers (2009-2012) Recreational Boats in Use in the US (2006-2012E) Recreational Boats in Use in the US by Type (2005-2012E) Pre Owned Power Boat Sales in the US (2009-2012) New Traditional Power Boat Sales in the US (2009-2012) Proportion of International and Domestic Marine Trade in the UK (2012/13) Pleasure Boating Production Statistics in Italy (2005-2012) Composition of Pleasure Boat Production in Italy by Type of Boats (2012) Composition of Global HNWI Population by Wealth Bands (2012) Adult Participation in Boating in the US (2000-2012) Comparison of Leaders in Leisure Boat Market– Key Financials (2013) Marine Product Corporation Product Line
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