View Report Details Global Outdoor Advertising Market Report ----------------------------------------2016
View Report Details Executive Summary Outdoor advertising also called as out-of-home advertising, includes any type of advertising that reaches the consumers when they are outside their homes. This form of advertising works all the seven days of the week and twenty-four hours a day. Outdoor advertising consist of three major segments: advertising on street furniture, advertising on and in public transportation vehicles, station and airports and advertising on billboard. Other outdoor advertising activities, such as advertising on shopping trolleys or in gas stations are grouped together. The global outdoor advertising market is growing due to rising trend of digital content replacing traditional posters and billboards worldwide. The key factors driving the growth of the outdoor advertising market are growing digital outdoor advertising market, growing mobile audience, rising display market, growing urbanization, fragmentation of all major media and growing global economy. Some of the noteworthy trends and developments of this industry are innovation in outdoor advertising, improving new measurement and addressability opportunities in digital outdoor advertising, new alternative outdoor advertising media solutions and low cost advertising medium. However, the expansion of global outdoor advertising market is hindered by stringent regulations and billboard operators as permit holders. The report “Global Outdoor Advertising Market� provides an in-depth analysis of the global market along with a detailed study of major regional markets. The major trends, growth drivers as well as issues being faced by the industry are being presented in this report. The four major players in the industry, JC Decaux, Clear Channel Outdoor, CBS Corporation and Lamar Advertising Company are being profiled. By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
Increasing urbanization and emerging markets to drive outdoor advertising market.. Global Advertising Expenditure Market (2012-2016E) The global advertising expenditure increased to US$... billion in 2015, grew by …%, as compared to US$... billion in 2014, and is estimated to grow by …% to reach US$... billion by 2016.
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The US contributed …% of share in 2014, in the global advertising expenditure, closely followed by China, with …%. Japan comes third, contributing ..% and Germany fourth, with … %. As of 2015, television accounted for …% share in the global advertising expenditure. Internet advertising (both desktop and mobile) has principally risen at the expense of print accounted for …% and …% share, followed by newspaper and outdoor with share of …% and …% respectively. 2012
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Global Advertising Expenditure by Region (2014)
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Global Advertising Expenditure Share by Medium (2015)
Outdoor advertising market is primarily driven by growing importance of digital outdoor and rising mobile consumers… Global Outdoor Advertising Market (2010-2015)
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The global outdoor advertising market increased to US$... billion in 2015 from US$... billion in 2014, representing a growth of …%. Billboards accounted for …% of industry revenue in 2014, followed by transit, street furniture and alternative with share of …%, …% and …% respectively. The outdoor advertising market increased from US$... billion in 2014 to US$... billion reporting a growth of …%.
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Global Outdoor Advertising Market by Segment (2014)
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The US Outdoor Advertising Market (2010-2015)
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The outlook of the global outdoor advertising market would mainly be driven by global GDP and urban population.
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Global Outdoor Advertising Market Forecast (2014-2019E)
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The global market of outdoor advertising is poised to grow at a compounded annual growth rate of …% from US$... billion in 2014 to US$... billion in 2019. Growing digital outdoor advertising market, growing mobile audience, rising display market, increasing urbanization and fragmentation of all major media demand is driving outdoor advertising market at a very fast pace. Emerging countries represent strong opportunities for companies in the outdoor advertising market because standards of living are rising and consumers have more disposable income than ever before.
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