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Global Smokeless Tobacco Market ------------------------------------------------------2013
View Report Details Executive Summary Smokeless tobacco is an addiction for hundreds of millions of people worldwide and the use of such products is increasing in many countries because smokeless tobacco is considered less dangerous than cigarettes. Chewing tobacco, snuff, snus, and dissolvable tobacco in the shape of sticks, pellets, and strips are all types of tobacco products that are not smoked but used in other ways. The developments observed within the industry include introduction of tailored snus, new cigarillo and launch of mini-snus. However, the industry remains threatened by certain challenges which include health effects of smokeless tobacco and stringent regulations. The major factors which will contribute in the growth of the industry include declining cigarette volumes, rising personal income and rising world population. The report offers a comprehensive analysis of the worldwide smokeless tobacco market with focus on regional markets like the United States, Scandinavia, Malaysia, Thailand, Indonesia and India. The largest markets for snus and moist snuff are Scandinavia and the US. Snus is conventionally a Swedish product and is growing at a great speed since manufacturers and consumers from other countries are accepting it at a larger scale thus making it an exciting new market segment. The competition in the global smokeless tobacco market is intense with few large players viz. Altria Group Inc, Swedish Match and Reynolds American Inc. The competitive landscape of the global and regional smokeless tobacco markets, along with the company profiles of the leading players are discussed in detail. By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
Smokeless tobacco are used by means other than smoking. These uses include chewing, sniffing, placing the product between the teeth and gum, and application to the skin… Global Tobacco Consumption Volume Breakdown (2011) In 2011, cigarettes accounted for ……% of the global tobacco demand, smokeless tobacco ……%, smoking tobacco ……%, roll-your-own cigarettes …..%, cigars …..%, and illicit trade ……%.
The smokeless tobacco products value in the US increased from US$....... billion in 2011 to US$....... billion in 2012, a growth of ……%. The same registered a CAGR of …….% for the period 2009-2012.
Cigarettes ex China Smokeless Tobacco Smoking Tobacco Cigars
Cigarettes in China Illicit Trade Roll Your Own Cigarettes
Market Size of Smokeless Tobacco Products in the US (2009-2012)
Number of snus consumers in the US were estimated to increase to …… million in 2012 as compared to …… million in 2011 and is further estimated to grow to ….. million consumers in 2013. As of 2012, the consumption of snus in the US was estimated to increase to …… million of cans in comparison with …….million cans in 2011 and is expected to rise to …… million cans in 2013. •Industry Developments and trends: -General introduces tailored snus -Subsidiary of Swedish Match introduces new cigarillo - General launches mini-snus Market Growth Drivers
US$ Billion
- Declining Cigarette Volumes - Rising Personal Income -Rising World Population
2009
2010
2011
2012
US was the market leader in the Smokeless Tobacco Market in 2012…. The US moist snuff market volume showed a growth of ……% rising from …….million cans in 2011 to ……. million cans in 2012. The same registered a CAGR of …….% for the period spanning 2003-2012.
The US Moist Snuff Market Volumes (2003-2012)
Million Cans
Scandinavia, which is the world’s largest snus market, reported an improvement of …….% by rising from …….. million cans in 2010 to …… million cans in 2011. The same registered a CAGR of ……..% for period spanning 2005-2011. The market was estimated to increase to ……. million cans in 2012 showing a growth of …….%. In 2012, cigarettes accounted for the major share of ……. % in the tobacco market of Norway followed by snus which accounted for ……% of the Norway Tobacco market in 2012.
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Norway Tobacco Market by Type (2012)
Million Cans
Scandinavian Snus Consumption Volume (2005-2012E)
The use of smokeless tobacco products in Malaysia in 2011 was ….% overall. In 2011, users of smokeless tobacco products were ……%, in Thailand. The estimated number of users of smokeless tobacco in Indonesia was …… million in 2011.
2005
2006
2007
2008
2009
2010
2011 2012E
Cigarettes
Snus
Medicinal nicotine
The Smokeless Tobacco Market is highly fragmented and companies face intense competition. In 2012, Swedish Match and Altria were the market leaders in Sweden and the US respectively….. The US Smokeless Tobacco Products Sales Forecast (2011–2016F)
Million Users
US$ Billion
Number of Smokeless Tobacco Users in India (2010-2012)
2010
2012
2011
2012
2013F
2014F
2015F
2016F
In India, the most prevalent form of tobacco usage in 2012 was smokeless tobacco with …… million users showing an increase of …….% in comparison with 2010. On the competition front, Swedish Match accounted for the largest share of …….% in the Swedish snus tobacco market in 2012. The other important players were British American Tobacco, Imperial Tobacco and Japan Tobacco International with share of ……..%, ……..% and ……..% respectively. The US smokeless tobacco market increased from US$....... billion in 2011 to US$....... billion in 2012 showing a growth of …..%. The market is forecasted to reach US$...... billion in 2013 showing a rise of ……% in comparison with 2012. The same is expected to represent a CAGR of ……% for the period spanning 2011-2016. Key Issues faced by the respective industry include: Health Effects of Smokeless Tobacco and Stringent Regulations
Note: Market attractiveness is inverse of penetration. Low penetration means high attractiveness and vice-versa
Table of Contents
List of Graphs & Tables
1. Overview List of Charts
1.1 Introduction 1.2 Type of Smokeless Tobacco 1.2.1 Chewing Tobacco 1.2.2 Snuff 1.2.3 Snus 1.2.4 Dissolvable Tobacco 2. Market Structure 2.1 Global Tobacco Market 2.2 The US Smokeless Tobacco Market -Market Value -Other Statistics 2.2.1 The US Moist Snuff Market -Market Volume -Market Segments 2.2.2 The US Snus Market -Market Volume -Consumption Statistics 2.3 Scandinavian Smokeless Tobacco Market -Market Value -Market Volume 2.3.1 The Swedish Snus Market -Market Volume -Market Segments 2.3.2 Norway Smokeless Tobacco Market -Market Volume -Demographic Statistics
Types of Smokeless Tobacco Production Process of Snuff Global Tobacco Consumption Volume Breakdown (2011) Market Size of Smokeless Tobacco Products in the US (2009-2012) % of Adults Using Smokeless Tobacco in New York and the US (20032011) Percentage of Adults Who Use Smokeless Tobacco in Alaska (20052011) The US Moist Snuff Market Volumes (2003-2012) The US Moist Snuff Market Share by Segments (2012) The US Moist Snuff Market Volumes by Segments (2003-2012) Scandinavian Snus Consumption Volumes (2005-2012E) Scandinavian Snus Sales (2007-2012E) Sales of Snus in Sweden (2006-2012) Swedish Snus Segment Volume Share (2012) Swedish Snus Market Type by Share (2012E) Daily Snus Prevalence in Sweden among Adults aged 16-84 (2011) Norway Tobacco Market by Type (2012) Snus Usage in Norway among Young Users (15-20 years) (2012) Use of Snus among Norwegian Men aged 16-30 years (2005-2011) Use of Snus among Norwegian Women aged 16-30 years (2005-2011) Usage of Snus by Gender in Norway (2011) Snus Volume Sale in Norway by Type (2011) Number of Smokeless Tobacco Users in India (2010-2012) The US Cigarettes Consumption (2001-2011) Global GDP (2001-2011) World GDP per Capita (2005-2011) World Population (2005-2012) Leading Players in the Swedish Snus Market by Volume (2012) Competition in the US Snuff Market by Volume (2012) Competition in the US Chewing Tobacco Share (2012) Altria’s Revenue Share by Business Segments (2012) Altria’s Smokeless Products Shipment Volume (2010-2012)
2.4 Other Countries 2.4.1 Malaysia 2.4.2 Thailand 2.4.3 Indonesia 2.4.4 India 3. Market Dynamics
Altria’s Revenues and Net Income (2008-2012) Swedish Match’s Revenue Share by Business Segments (2012) Swedish Match’s Revenues and Net Income (2008-2012) Reynolds America Inc.’s Revenue Share by Business Segments (2012) Reynolds American Inc.’s Revenues and Net Income (2008-2012) The US Smokeless Tobacco Products Sales Forecast (2011–2016F)
List of Tables 3.1 Growth Drivers 3.1.1 Declining Cigarette Volumes 3.1.2 Rising Personal Income 3.1.3 Rising World Population 3.2 Developments 3.2.1 General introduces tailored snus 3.2.2 Subsidiary of Swedish Match introduces new cigarillo 3.2.3 General launches mini-snus 3.3 Challenges 3.3.1 Health Effects of Smokeless Tobacco 3.3.2 Stringent Regulations 4. Competitive Scenario 4.1 Competition in the Scandinavian Market 4.2 Competition in the US Market 5. Company Profiles 5.1 Altria Group Inc. 5.1.1 Business Overview 5.1.2 Financial Highlights 5.1.3 Business Strategies
% of Adults Who Use Smokeless Tobacco in Alaska by Category (2011) % of High School Students Who Use Smokeless Tobacco in Alaska (2011) US Snus Market (2011-2013E) Sales of Smokeless Tobacco within Norway (2001-2011) % of adults aged >=15 years by Status and Gender (2011) % of Smokeless Tobacco Users in Thailand (2011) Number of adults (>=15 years old) using smokeless tobacco in Indonesia (2011) Dependent & Independent Variables (2009-2012) Correlation Matrix Model Summary – Coefficient of Determination Regression Coefficients Output
--Growth
through Acquisitions -New Product Technologies 5.2 Swedish Match 5.2.1 Business Overview 5.2.2 Financial Highlights 5.2.3 Business Strategies -Opportunities in Scandinavia/US -Product Innovation 5.3 Reynolds American Inc. 5.3.1 Business Overview 5.3.2 Financial Overview 5.3.3 Business Strategies -Transforming Tobacco Use -Portfolio of Profitable Brands 6. Market Outlook 6.1 Market Forecast 6.2 Forecast Methodology 6.2.1 Dependent and Independent Variables 6.2.2 Correlation Analysis 6.2.3 Regression Analysis
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