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Global Sugar and Sweetener Market ----------------------------------------------------2012
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One of the fastest growing businesses includes the sugar and sweetener sector, which is a sub-industry of the food additives industry. An artificial sweetener is derived chemically and possesses the sweetness similar to sugar. On the other hand, sweeteners of natural origin are extracted from berries, fruits and certain plant species. Sweeteners are of three type viz. Caloric, Low Calorie, and Zero Calorie (high intensity). Each type of sweetener has varying potency and associated chemical properties. Moreover, each of them has its own merits and demerits. Now a days, „Steviaâ€&#x;, a high intensity sweetener of natural origin, is penetrating the sweetener market swiftly on account of its better chemical properties and health benefits. The sugar and sweetener industry has been growing on the back of factors like, growing number of diabetic patients worldwide, expanding obese population, mounting cardiovascular diseases incidences, and increasing consumption by the food and beverages industry. Furthermore, factors like growing ageing population, are also contributing to the growth of the sugar and sweetener industry. The demand and use of sweeteners is highly affected by factors including increasing age, deteriorating health condition, and rising incidence rate of diseases like diabetes which restrict the consumption of sugar and related products. Moreover, trends like evolving sweetener market, growing awareness of stevia, sugar price movement, and production of ethanol are also playing a significant role in shaping this industry. This report analyzes the global sugar and sweetener market, including segmental and regional analysis. Segments like caloric sweetener (sugar and HFS), low calorie sweetener (sorbitol) and high intensity sweetener (stevia), and regions including North America (the US, Canada and Mexico), Europe, Asia-Oceania (China, India and Japan) and Brazil have been discussed in detail. The leading players operating in the respective industry on the global scale include DuPont, PureCircle, and Tate & Lyle. Along with the profiles of key industry players, the competition prevailing in the global sugar and sweetener market, and the competitive landscape of the US is also included.
A type of food additive which creates the similar effect of sugar in taste, generally with less food energy is known as ‘sugar substitute’ Global Sweetener Market by Volume (2009-2011) The global sweetener market, in terms of volume, increased from …million tonnes in 2009 to …..million tonnes in 2011 at a CAGR of …..% over the cited period.
Million Tonnes
By the type of product, sugar made the highest volume contribution to the global sweetener market in 2011 with …...million tonnes, while the second major contributor was HIS with …..million tonnes. Polyols represent another class of sweetener gaining increasing consumer acceptance worldwide. For the year 2011, polyols contributed a volume of ….. million tonnes to the global sweetener market.
2009
2010
2011
In terms of production, the US was the highest contributor with ….. million tonnes of HFS production, followed by Asia with ….million tonnes of HFS production in 2010/11. As of 2010/11, the US accounted for a staggering share of …% in the global HFS production, followed by Asia and Europe with ….% and …% shares respectively.
Global Sweetener Market by Product Volume (2009-2011) World HFS Production by Region (2007/08-2010/11)
Million Tonnes
ROW Other Americas
Europe Asia USA Million Tonnes Sugar
HIS
HFS
Polyols 2010/11
2009
2010
2011
2009/10
2008/09
2007/08
For the period of 2009 to 2011, sugar, HFS and HIS respectively recorded an increase of …%, …% and …% in demand… World Sugar Production by Geography (2012/13)
World over, sugar holds the top slot within the class of caloric sweeteners. It is the most commonly used sweetener. As of 2012/13, world sugar production was highest in Asia-Oceania region which accounted for a share of ….%, followed by Central and South America constituting …..% share in the same. As of 2010, China was the largest sorbitol consumer accounting for a little over one third of the global sorbitol consumption. Also, China claimed ….% and ….% of world capacity and production, respectively, in the same year. Moreover, from 2007 to 2010, sorbitol consumption in China increased at an average annual rate of approximately ….%. The US and Europe are the other two major consumers of sorbitol, constituting ….% and ….% respectively in the global sorbitol consumption.
Asia-Oceania Europe Africa Caribbean
Central & South America Noth America Middle East
In terms of product wise consumption, saccharin witnessed the maximum growth with its consumption increasing from ……million tonnes in 2009 to …………million tonnes in 2010, while aspartame witnessed a minute decline during the same period.
Global HIS Consumption (2009 & 2010)
India
Central/Eastern Europe
RoW
2009
Others
Stevia
2010
Neotame
Japan
Acesulfame-K
Western Europe
Sucralose
US
Cyclamate
China
Aspartame
)
Saccharin
Million Tonnes w.s.e
Global Sorbitol Consumption Share by Region (2010)
The key HFCS producing companies in the US include Archer Daniels Midland Company; Cargill, Incorporated; Corn Products International, Inc.; National Starch LLC; Penford Products Co.; Roquette America, Inc. and Tate & Lyle Americas. … Global New Product Launches with Stevia Extract (2010)
Million Short Tonnes
Sugar, Gum & confectionary
The US HFCS Production and Consumption (2008-2012E)
Dairy Sweeteners and Sugar Snacks Non-Alcoholic Beverages
Number of products launched with Stevia Extract
2008
2009
2010
2011
2012E
Sweetener Consumption in Mexico (2009/10-2011/12)
Metric Tonnes
Among the new stevia products introduced all across the globe, non alcoholic beverages were the ones launched in highest quantity of ….. followed by snacks with their number being …... Taking into account the HFCS consumption in the US, it has been losing its sheen ever since 2009. The consumption level is expected to decline further to …..million short tonnes in 2012 from …million short tonnes in 2011. In 2011-12, sugar deliveries for human consumption were recorded at ……. metric tonnes while the value for high fructose corn syrup (HFCS) was …..metric tonnes on dry weight basis.
2009/10
2010/11 Sugar
2011/12
HFCS
Note: Market attractiveness is inverse of penetration. Low penetration means high attractiveness and vice-versa
Sugar usage in Asia grew at a CAGR of ……% in the four year period spanning from 2008/09 to 2012/13….. Asia’s HFS Production Share by Region (2010/11)
Thousand Tonnes Dry Weight
Asia’s HFS Production (2007/08-2010/11)
Japan 2007/08
2008/09
2009/10
China
South Korea
Taiwan
Others
2010/11
Japan is the leading region in Asia, in terms of its HFS production share of ……..%, followed by China with ………..% share as of 201011. South Korea is the third largest contributor to the overall production of HFS across Asia with ……..% share during the same period As far as the production of starch sweetener is concerned in China, it increased by roughly …….% to reach ……… (thousand metric tonnes) in 2011 as compared with ………(thousand metric tonnes) in 2007. Major companies operating in this field include PureCircle, Tate & Lyle, Danisco and DuPont. In the US HFCS market, Carghill and ADM enjoy the leading position with ……..% share each. The next major player is Tate & Lyle with a market share of ………%. The key factors to drive the US HFCS industry volume growth include strong demand for exports of HFCS to Mexico which has offset the waning volumes in the domestic demand.
Key Growth Drivers include: -Growing Number of Diabetic Patients Worldwide -Expanding Obese Population -Mounting Cardiovascular Diseases Incidences -Increasing Consumption of HIS by the Food and Beverages Industry -Ameliorating Economic Conditions
Table of Contents 1. Overview 1.1 Sweeteners 1.2 Types of Sweeteners 1.2.1 Caloric Sweeteners 1.2.2 Polyols (Sugar Alcohols) 1.2.3 High Intensity Sweeteners -Stevia Extract Sweeteners -Sweet Protein: Thaumatin 1.3 Regulation of Sweetener Market 2. Global Sweetener Market by Category -Overall Market Volume -Product Volume -Growth in Demand 2.1 Global Caloric Sweetener Market 2.1.1 High Fructose Syrup (HFS) -Market Overview -Production by Region -Annual Growth 2.1.2 Sugar -Production by Region -Consumption by Region -Exports & Imports 2.2 Global Low Calorie Sweeteners (Polyols) Market 2.2.1 Sorbitol -Market Overview -Consumption by Region 2.3 Global HIS Market -Consumption by Product Segment -Regional Breakdown 2.3.1 Stevia -Market Overview -Product launches
List of Graphs & Tables List of Charts Classification of Sweeteners based on Potency Global Sweetener Market by Volume (2009-2011) Global Sweetener Market by Product Volume (2009-2011) Global Sweetener Market Share by Product (2011) Global Number of Products by Sweetener Type (2010) Growth in Global Sweetener Demand from 2009 to 2011 World HFS Production by Region (2007/08-2010/11) World HFS Production Share by Region (2010/11) Annual Growth in World HFS and Sugar consumption (2007-2011) Share of HFS in Consolidated Consumption of Sugar and HFS by Region (2012) World Sugar Production by Geography (2012/13) World Sugar Usage by Geography (2012/13) Global Sorbitol Consumption Share by Region (2010) Global HIS Consumption (2009 & 2010) Global High Intensity Sweetener Market Share by Product (2011) High Intensity Sweetener Market – Share by Region (FY11) Global Stevia Product Launches (2010) Global New Product Launches with Stevia Extract (2010) North America‟s Sugar Production Share by Region (2012/13) North America‟s Sugar Usage Share by Region (2012/13) Sweetener Prices in North America- Relative to Sugar Prices (2012) The US HFCS Production and Consumption (2008-2012E) Share of HFCS in the Consumption of HFCS and Sugar in the US (20072012E) Sweetener Consumption in Mexico (2009/10-2011/12) Mexico‟s Area of Cane Harvested and Sugar Yield (2008/09-2012/13) Mexico‟s HFCS Consumption (2007/07-2011/12) Asia‟s HFS Production (2007/08-2010/11) Asia‟s HFS Production Share by Region (2010/11) Production Volume of Sugar & Starch Sweeteners in China (1999-2011E) India‟s Artificial Sweetener Market Share by Product (September 2012) Brazilian Sugar Production (2008/09-2010/11) Brazilian Sugar Consumption (2008/09-2010/11) Brazilian Sugar Exports (2008-09-2010/11)
3. Sweetener Market by Geographic Region 3.1 North America -Sugar Statistics -Regional Breakdown -Price Trend 3.1.1 The US -Sugar Statistics - HFCS Production/Consumption 3.1.2 Mexico -Sugar Statistics -Sweetener Consumption -HFCS Consumption 3.1.3 Canada -Sugar Statistics 3.2 Europe -Sugar Statistics -Regional Breakdown 3.3 Asia-Oceania -Sugar Statistics -HFS Production 3.3.1 China -Sugar Statistics -Production Volume -Price Trend 3.3.2 India -Sugar Statistics -Market Share 3.3.2 Japan -Sugar Statistics 3.4 Brazil -Sugar Statistics
List of Charts Focus On Natural Zero-Calorie Sweeteners Penetration of Stevia Awareness for Stevia is growing in major markets worldwide Number of Countries Introducing F&B Stevia Products (2008-2012E) International Sugar Agreement, Raw Sugar Prices (January 2011-February 2012) Ethanol Production by Types of Feedstock Used (2008-10 & 2020) Global Diabetes Population (2006-2011) Global Prevalence Rate of Diabetes by Age Group (2010) Recent Status and Outlook for Global Diabetic Patients (2010-2030) Growth in Worldwide Obese Population (2004-2012F) Regional Caloric Consumption of Sweetener by Category (2011) Consumption of Carbonated Drinks in the US (2008-2012E) Global Ageing Population, +60 years (2005-2013F) Global GDP (2001-2011) World GDP per Capita (2005-2011) The US HFCS Market Share by Company (2012) PureCircle‟s Revenues and Net Profit (FY2009-FY2012) Tate & Lyle Revenue Share by Business Segments (2012) Tate & Lyle Revenue (FY10-FY11) DuPont‟s Revenue Share by Business Segments (2011) DuPont‟s Revenues & Net Income (2008-2011) List of Tables Comparison of Various Types of Caloric Sweeteners Comparison of Sugar Alcohols with Sugar High Intensity Sweeteners Approved in the US Stevia Leaf Extract Profile Growth in Sweetener Consumption World Sugar Production (2008/09-2012-13) World Sugar Imports (2008/09-2012-13) World Sugar Exports (2008/09-2012-13) World Sugar Total Use (2008/09-2012-13) North America‟s Sugar Statistics (2008/09-2012/13)
4. Market Dynamics 4.1 Key Trends 4.1.1 Evolution of Sweetener Market 4.1.2 Growing Awareness of Stevia 4.1.3 Sugar Price Movement 4.1.4 Production of Ethanol 4.2 Growth Drivers 4.2.1 Growing Number of Diabetic Patients Worldwide 4.2.2 Expanding Obese Population 4.2.3 Mounting Cardiovascular Diseases Incidences 4.2.4 Increasing Consumption of HIS by the Food and Beverages Industry 4.2.5 Growing Ageing Population (+60 Years) 4.2.6 Ameliorating Economic Conditions 5. Competitive Landscape 5.1 Competition in the US 6. Company Profiles 6.1 PureCircle 6.1.1 Business Overview 6.1.2 Financial Overview 6.1.3 Business Strategies -Expanding Market Share -Growth through Strategic Collaborations 6.2 Tate & Lyle 6.2.1 Business Overview 6.2.2 Financial Overview 6.2.3 Business Strategies -Establishing Platform for Long Term Growth -Strategic Alliances 6.3 E. I. du Pont de Nemours and Company (DuPont) 6.3.1 Business Overview 6.3.2 Financial Overview 6.3.3 Business Strategies -Focus on R&D and Technological Collaboration -Expansion of Cultures Capacity into China
List of Tables The US Sugar Statistics (2008/09-2012-13) Mexico‟s Sugar Statistics (2008/09-2012-13) Canada‟s Sugar Statistics (2008/09-2012-13) EU-27 Sugar Statistics (2008/09-2012-13) Western Europe‟s Sugar Statistics (2008/09-2012-13) Eastern Europe‟s Sugar Statistics (2008/09-2012-13) Asia-Oceania‟s Sugar Statistics (2008/09-2012-13) Asia‟s HFS Production by Region (2007/08-2010/11) China‟s Sugar Statistics (2008/09-2012-13) Ex-factory Prices of Sweeteners in China (June 2011) India‟s Sugar Statistics (2008/09-2012-13) Japan‟s Sugar Statistics (2008/09-2012-13) PureCirlce‟s Joint Ventures (2012)
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