View Report Details Licensed Sports Merchandise Market Report ----------------------------------------2016
View Report Details Executive Summary Sports licensing has grown in scope and sophistication over the past decade, and is one of the top four revenue producers in the licensing world. In the US, the business is dominated by the four major sports leagues, National Football League, Major League Baseball, National Basketball Association and the National Hockey League along with NASCAR. In addition more than 300 colleges and universities in the US are involved in collegiate licensing, marketing their rights primarily to the apparel market with sometimes very respectable revenues, depending on the performance of their sports teams and the size of the university or college. In terms of its segments, sports apparel have the highest growth rate while among the sporting equipment, videogames/software are expected to grow at a faster rate as compared to sporting goods & toys and games. The report “Licensed Sports Merchandise Market” provides an in-depth analysis of the US and Canada market for licensed sports merchandise. The major trends, growth drivers as well as issues being faced by the industry are being presented in this report. The major players in the industry, VF Corporation, G III Appeal Group, Fanatics Inc. and Dick’s Sporting Goods Inc. are being profiled. The key factors driving the growth of the licensed sports merchandise market are accelerating sports market in North America, rising demand of sporting goods, increasing GDP in the US and Canada, growing demand for e-commerce and rising demand for top sports. Some of the noteworthy trends and developments of this industry are growth of online streaming, introduction of domestic and housewares, licensing of player, technological advancement and rising demand of social media. However, the expansion of licensed sports merchandise market is hindered by counterfeiting/duplicate products, declining retail shelf space and high entry barriers. By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
Rising demand of sporting goods and accelerating sports market in North America to drive the market.. The US & Canada Retail Sales Licensed Merchandise Market by Value (2008-2014)
Retail sales of licensed merchandise in the US and Canada grew by …% in 2014 to US$... billion. This is the fourth consecutive year wherein the sales had increased.
US$ Billion
By property types, trademarks/brands held the largest market share of …% in 2014, followed by fashion, sports, entertainment, art and celebrities with share of …%, …%, … %, …% and …% respectively in the total retail sales of licensed merchandise in the US and Canada.
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The US & Canada Retail Sales of Licensed Merchandise by Property Type (2014)
By product types, apparel, accessories and food/beverages accounted for the largest market share of …%, …% and …% respectively in the total retail sales of licensed merchandise in the US and Canada in 2014. It was followed by HBA, toys/games, and footwear and consumer electronics with …%, …%, …% and ..% share respectively. The US & Canada Retail Sales of Licensed Merchandise by Product Category (2014)
Rising demand of sports league and rising demand of top sports driving the market… Retail Sales of Licensed Sports Merchandise in the US and Canada by Value (20062014)
Retail sales of licensed sports merchandise were valued at US$... billion in 2014, as compared to US$... billion in 2013, showing an incline of …%. US$ Billion
By product category, Apparel, by far the most dominant product category accounting for …% in retail sales, videogames/software stood at second position with share of …%. Followed by accessories, gifts/novelties, footwear and toys/games with share of …%, …%, …% and …% respectively. As of 2014, The two largest leagues, NFL and MLB together represented …% share in the North American sports licensing market. NBA is at third with …%, followed by NHL with …%. 2006
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Retail Sales Share of Licensed Sports Merchandise in the US and Canada by Product Category (2014)
Apparel Videogames/Software Accessories Gifts/Novelties Footwear Toys/Games Sporting Goods Food/Beverage C onsumer Electronics Infant Products Publishing Furniture/Home Furnishings HBA Domestics Housewares Stationery/Pape Other
Retail Sales Share of Licensed Sports Merchandise in the US and Canada by League (2014)
The licensed sports merchandise market is growing due to increasing demand for sports apparel and the technological advancements
US$ Billion
Forecasted Retail Sales of Licensed Sports Merchandise in the US and Canada (2014-2018E)
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 Retail sales of licensed sports merchandise in the US and Canada is poised to grow at a CAGR of ‌% from US$... billion in 2014 to US$... billion in 2018.  The licensed sports merchandise market is growing due to increasing demand for sports apparel. The improvement of living standards and the consequential rise of demand for entertainment for the middle class, along with the development of technological advancement that enables sport to be streamed all over the world, has led to a rise in enthusiasm for sports and for showing support through purchasing merchandise..
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Koncept Analytics
Vikas Gupta BD Manager
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