Produ hispanic 6#2

2011

9th Annual Hispanic TV Summit presented by Multichannel News and B&C

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WAPA América in DISH

Consolidation

WAPA-TV and DISH Network announced the launch of WAPA América in DISH Network’s DishLATINO Clásico Package. “We’re pleased to broaden our Spanish-language television offer with original content and sports programming from Puerto Rico.

WAPA América broadens the robust lineup found in our DishLATINO programming packages and shares the rich cultural heritage from Puerto Rico,” said Rubén Mendiola, General Manager of Programming for DISH Network.

BBC Worldwide Channels signed a distribution agreement with Maxcom Telecomunicaciones SAB de CV that allows them to bring channels CBeebies and BBC Entertainment to its subscribers in Puebla, Tehuacán, Querétaro, San Luis Potosí, Netzahualcoyotl, Ecatepec, and Coacalco in México. “This is an important step for BBC Worldwide, demonstrating the level of consolidation of our signals in Mexico,” said Ramón Salomón, VP of Distribution and Advertising Sales of BBC Worldwide Channels in México.

Rubén Mendiola

Ramón Salomón

Fourth channel

Promotion

A new channel, the fourth one for Grupo Super Canal from the Dominican Republic, is being set to launch in the U.S. Super Canal has been in American cable operators’ grids since 2001, serving the vast Dominican community in the U.S. Marcos Jorge, Executive VP of Super Canal, said the new signal will be oriented towards Hispanic families, homemakers and children, and will only carry positive messages.

Lucía Rodríguez has joined the Central Division Marketing team as the Senior Director of Hispanic Marketing, reporting to Bill Sweeney, VP of Sales and Marketing Central Division at Comcast.

In her new position, she will be responsible for leading the development and execution of Hispanic Sales and Marketing programs to increase Hispanic market share across all product lines.

Rodríguez joined Comcast in 2006 as Hispanic Marketing Manager for the Southern Division. She began her career in the cable industry with Continental Cablevision/MediaOne.

Marcos Jorge

CHIEF-EDITOR: Ríchard Izarra - MAIN EDITOR: Maribel Ramos-Weiner

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Lucía Rodríguez

ADMINISTRATION: María Paula Capuya, Luciana Conde, Gueylin Méndez

EDITORS: Marcela Tedesco, Cynthia Plohn, Ezequiel Iacobone, Lucas Robledo, Horacio

ART: Sergio Szwarcberg, Liliana Martínez - PHOTOS & VIDEOS: Ana Magnani,

López, María Eugenia Gómez, Marina del Rivero, Vanessa Maldonado - SALES &

Sofía Izarra, Luz Nis - SYSTEMS: Mauricio Roda - TRANSLATION: Eduardo Kondracki

CUSTOMER SERVICE: Roko Izarra, Valeria Nardecchia, Sebastián Novacovsky, Mara

SUBSCRIPTIONS: Elangy Trujillo

Fernández, Amy Ibarra, Kalú Fermandois - PRODUCTION: Andrea Jurado - DATA:

37 NE 28th St. Miami, FL 33137, EE UU - INFO: info@produ.com; ventas@produ.com;

Francisco Gutiérrez, Paula Burela, Cintia Baudino, Diego Burela, Andrea Pereyra

subscriptions@produ.com - T +1-305-256-6774

www.produ.com

Dual market

Vme Kids in Puerto Rico

“The U.S. Hispanic market is an important topic now that we are partners with Univisión. We are aligned with the commercial team of the channel.

Hispanics in the U.S. are 50-million strong. It’s a very important market we’re starting to participate in directly.

We want to effectively align product integrations for a dual market,” said Alejandro Quintero, Corporate VP of Commercialization of Grupo Televisa.

Vme Kids is now available in Puerto Rico. Vme Kids premiered on WIPR’s over-the-air channel 6.3 with cable carriage on the basic digital level of both Choice and Liberty Cable systems reaching throughout the island. “Vme Kids provides the highest quality Spanish-language preschool entertainment that is rooted in educational value and can teach the youngest kids the skills they need to be school-ready,” said Carmen M. DiRienzo, President and CEO of Vme.

Alejandro Quintero

Carmen DiRienzo

Branded entertainment

New GM for KVEA-LA

After eight years in business, Animus Entertainment Group, headed by Damaris Valero, consolidates itself as the U.S. Hispanic branded entertainment leader. Valero pointed out one of the company’s most recent projects, the biggest so far in the U.S. Hispanic market in terms of brand and agency participation. It is the scripted miniseries El Diez, an ESPN production with the participation of General Motors, Burger King, The Home Depot, Coors Light, and American Airlines; and agencies Tapestry, Bromley, Zubi Advertising and Carat.

José Cancela has been named President and General Manager of KVEA-Los Angeles. In his new role, Cancela will be responsible for the strategic and operational leadership of KVEA-TV. He will direct and manage all aspects of station operations including, news, sales, promotions, engineering, finance, HR and community relations.

Cancela joins KVEA-TV from Hispanic USA Inc., a Hispanic market resource firm based in Miami, Florida, that he founded in 2004 with the intention of making it easy to understand the U.S. Latino marketplace to corporate America.

Damaris Valero

José Cancela

www.produ.com

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v i p s

Fred Medina

Industry veteran

Formats for brands

BBC Worldwide appoints Fred Medina to EVP of Latin America.

Medina will be responsible for BBC Worldwide’s strategic development in Latin America and in the U.S. Hispanic market, delivering new brands, products and services initiatives to drive future revenue growth across the region. “My goal is to continue to build on this rich tradition by working closely with all BBC Worldwide’s teams and businesses in identifying new opportunities to deliver the broad range of high-quality content and brands to Latin America and the U.S. Hispanic market,” said Medina.

Zodiak Latino is currently working on several productions for the U.S. Hispanic feed of Utilísima. The company is also focused on creating more formats for brands. The first project was Pepsi Music Challenge, a game show that aired in Guatemala on Canal 13, of the Albavisión Group. The show was so successful that Pepsi is already considering a second season.

“In these cases we work hand-in-hand with the advertiser, the agency and the TV station,” said Harris Whitbeck, CEO of Zodiak Latino.

Commercial Success

Acquisition

“In terms of not just ratings, but also advertisers, the reality Idol Puerto Rico has been a commercial success. We are sponsored by Coca Cola, Ford and AT&T, three of the sponsors we also have in the U.S. We also have Burger King and other mid-size sponsors for a total of seven, plus the additional per-spot sales,” said Jack Alfandary, Senior VP of Sales and New Business Development for Latin America and U.S. Hispanic of FremantleMedia Latin America.

Una Vez Mas, LP, (UVM) has entered into an agreement with High Plains Broadcasting, Inc. and Newport Television, LLC for the acquisition of KFTY, Channel 50, Santa Rosa, California. Once the transaction goes through, KFTY will become an Azteca América affiliate. “While this is an existing Azteca América market, it is a new one for UVM. With the improved coverage afforded by KFTY and our years of experience operating Azteca América stations we will be an asset to our community and to our network,” stated Randy Nonberg, President of UVM.

Jack Alfandary

8

Harris Whitbeck

www.produ.com

Randy Nonberg

Vincent Cordero

New platforms

Multimedia agreement

“As Latinos have redefined America from a demographic standpoint, they are also redefining the media landscape by over-indexing across the board the usage of all new media and particularly the digital space. For us digital is an important area of growth and an opportunity to better serve the marketplace. We will be launching new mobile and dot com platforms within the next year. As we revamp the network, we are revamping our digital space as well within the next six months,” said Vincent Cordero, EVP and General Manager of Fox Deportes.

ESPN Deportes and Mega TV sealed a strategic alliance that is highlighted with the launch of four hours of original programming under the sports block, Clásicos de ESPN Deportes, on Mega TV. ESPN Deportes will produce two daily one-minute briefs featuring culturally relevant sports news that will air across all SBS Radio Stations in Miami, New York, Chicago, and Puerto Rico. “This agreement is a unique opportunity to connect with more fans,” said Lino García, General Manager of ESPN Deportes.

Lino García

Sales

Commitment

Univision Communications Inc. named Jeff Browning Senior VP of Sales for Univision News. In this newly created role, Browning will oversee news sales and strategy for all Univision platforms.

He will work closely with the Univisión News programming team and its sales leaders to deliver fully integrated client focused solutions. Browning most recently served as Senior VP of Univision Television Group Sales where he ran the largest multi-market sales team based in Los Angeles.

Comcast Corporation expanded its distribution agreement with nuvoTV. Recently Comcast has expanded the reach of eight other Hispanic networks and exceeded a public commitment made as part of its deal to acquire NBCUniversal. Comcast pledged to increase the distribution of at least three networks that are American Latino-controlled or that target the Latino community by at least 10 million digital subscribers. “Our target audience of bi-cultural Latinos is today’s leading force of cultural change and economic growth in the U.S.,” said Michael Schwimmer, CEO of nuvoTV.

Jeff Browning

Michael Schwimmer

www.produ.com

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In English and Spanish, in SD and HD, online and on your phone, GolTV is the best in international soccer

ALL IN ONE SHOT

www.goltv.tv

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Matutino Express is a morning news show hosted by popular Spanish-language television personality Esteban Arce, alongside Adriana Riveramelo and José Ramón San Cristóbal. The three-hour show presents the day’s breaking news headlines and top political, economic, sports, entertainment, music and weather stories, with insightful commentary and a subtle dose of lighthearted wit.

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This time the Latina models are igniting the Las Vegas Strip with all of the glitz and drama that Sin City has to offer in 13 allnew, edge-of-your-seat episodes. With new host Jazmín López and a spectacular list of challenges, the Latina model hopefuls from across the country compete for the opportunity of a lifetime. Season four is being produced by Cinemat, Inc., with José Vicente Scheuren and Sebastián Jimenez, executive producers.

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From Beyond is a chilling new reality series featuring young psychic medium AJ Barrera and paranormal investigators Christian Vera and Ramiro Ramírez, who investigate and document paranormal activity in Latino communities in and around Los Angeles. Throughout the 13-episode unnerving series, the ghost hunters take viewers on a personal journey into ghost chases proving that the paranormal needs no translation.

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A co-production of WAPA TV and After ten years of being the most successful FremantleMedia Latin America, Idol Puerto Spanish-language musical reality show Rico is the Puerto Rican version of the in Mexico, the United States, and Latin popular reality-style talent competition America, La Academia 2011 returns this format of Fremantle. The jury is composed year. Ten classes have graduated from the by four music experts: Venezuelan singeracademy, including the U.S. version, and songwriter Ricardo Montaner, Puerto its alumni include over 220 young people Rican producer Topy Mamery, salsa star who have found success in the world E WI X E W E W E theater, E W E W R EVsingerW R E E NI TF TRivera, E N T T H R S T N E W Panamanian of music, and television.

I Rafael H V Jerry Nand N N N N N T T N N F S F songwriter Erika Ender. Hosted by Jaime Araneda and Bibi Gaytán are the hosts of S S S SS S P P E N Mayol.

E N singer N NE N E this season E E AEduardo E A E A S TNand E AAugusto I S N E W T R EE NA S O N R S I and O I S Oactor A S O D E W D S O S O R E N S O ON S OA S O Capetillo directs La Academia.

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Esto es Insólito capitalizes on the reality genre by captivating viewers with rare and compelling footage of world events, from everyday occurrences to unimaginable images and forces outside of man, mother nature and beyond. This one-hour daily show is hosted by Jackeline Arroyo and René Navarro.

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Celebrating Hispanic Heritage month, Patricia Janiot takes the opportunity to tell the stories of three Latinos at distinct stages in pursuit of their American dream.

Janiot takes the audience behind their personal journey to success and their dedication in guiding others as they T H pursue C O N American I F T IH Rdream.

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The documentary tells through exclusive interviews, the origins of Pablo Escobar’s private zoo, as well as the ecologic impact hippos are having on the rivers and lakes of Colombia. The special is produced by Explora Films of Colombia for Discovery Channel, and directed by Mauricio Vélez O N supervised Domínguez. The projectE Cwas I R T H

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Despuntadas is an original production of Fox Toma 1 with Ileana García. In each 30-minute episode García, joined by renowned design experts, share her knowledge and provide simple do-ityourself instructions on how to make apparel pieces and accessories. Now focused on her television work, García is one of the most E Wrecognized E W V E N Rvoices T in E I F T H H the V E N T O R T H N N T T NS I X F F U.S. Hispanic market, especially in Miami, S Sshe has had aSlongScareer inSradio.

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A Solas is a 13-episode series which gives viewers an inside look at the lifestyles of soccer greats, with insight into the upbringings and current happenings in the lives of soccer favorites. Some of the soccer stars featured in the series are Marco Fabián, Sebastián Abreu, César Farías, Iván Zamorano, Antonio “Turco” Mohamed, Eduardo “Yayo” de la Torre, Sergio Markarián, José Peckerman and Joan Laporta.

www.produ.com

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Quiero Mi Baby is the network’s third spin-off from the fan favorite Quiero Mi franchise, which includes Quiero Mis Quinces and Quiero Mi Boda. Quiero Mi Baby will tackle the cross-cultural conflicts that arise in multi-cultural couple during their nine months of pregnancy.

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Mariana & Scarlett A Colombian novela produced by Caracol TV, Mariana & Scarlett is the story of two sisters that unknowingly fall in love with the same man, Roberto, who deceives them both by portraying different identities. Directed by Andrés Marroquín and Unai Amuchastegui, the novela features a cast of well-known actors, including Carolina Acevedo, Carolina Guerra and Patrik Delmas.

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A Romanian production of MediaPro Pictures distributed by VIP 2000.

With a cost of over 12 million euros, this mega production broke audience records in Europe. It’s the love story between Ilinca (Madalina Draghici) and Amir (Radu Valcan), two young people from opposite worlds, who will defy the rules in order to defend an impossible relationship.

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This all-new animated special follows two friends – an overexcited orange dog and his laid-back, always hungry pal, a purple cat – as they set out to wonderful adventures that create non-stop fun and laughter, all while teaching kids how to speak English and Spanish. The creators are Elaine Brown, Alberto N I F T H E C OFerreras I X Tand H I R T H O R T H S F F Chrissie Hines. The writers of the series are S S S and Chrissie S S Hines.

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A 10 month-old baby will be the face of CBeebies in a mix of live action and computer animation. Six year-old brother Isaac narrates everything Baby Jake is trying to say behind his giggles and baby sounds. Baby Jake is the youngest in a family on 10. The concept was created by Mandy Darrall, and the show is produced

by Billy Macqueen.

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Sky diving without a parachute, in-flight wing walking, sub-zero extreme surfing...

These are some of the mind-blowing images on Vme’s new weekly sports show Alta Tensión. The 30-minute show features the most audacious footage from the Red Bull extreme sports archives and covers a variety of topics, from paying tribute to legendary athletes to showing extreme bloopers and blunders by world-class athletes. Brigitte Kali and José Iorio are the hosts.

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Content personalization and delivery efficiency are essential to monetizing TV Everywhere Nothing is set in stone in the world of TV Everywhere. Much to the contrary, there are many pending elements before this environment becomes the norm for the delivery of TV content

The webinar Monetization through personalization in a multi-screen world, organized by Communications Technology and Openet, contended that in order to generate profits in a TV Everywhere environment, it is necessary to personalize content and provide efficient delivery.

Andrew D´Souza, Software Architect at the Office of the CTO of Openet, said all indicators point to an increase in consumption of over-the-top content and streaming video.

He said some of the differentiating elements pay-TV operators should offer their customers are allowing them to control content personalization, and to step away from the linear model by delivering content when and where the customer wants it. “For this to work, it is important for the viewer experience to be timely, efficient and high-quality. User privacy and the use of social media to maintain interactivity are also very important,” added D´Souza.

He also said that in order to take advantage of all the data gathered

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through tablets and mobile devices, it is necessary to develop new measurement tools. “Personalization, interactivity and dynamism, allow for the monetization of this platform,” he added.

“The challenge for the cable operator is to have an infrastructure capable of delivering cross-platform content and providing real-time authentication.

Are cable operators ready for this?

Not in many cases. Many of them currently operate under a different system,” said D´Souza, adding that

operators need flexible systems capable of adapting quickly.

Keith Kirkman, President and CEO of Orbitel Communications, a small cable operator in Arizona, said that in order for them to offer a non-linear VOD system they had to launch an IP video service. “This created unlimited content space and much lower costs compared to linear VOD. We also included an authentication system in an IPTV environment along with its invoicing. We did not have to create a new one,” he added.

Maribel Ramos-Weiner

Contact us NOW! 1-855-451-7792 www.puertoriconetwork.tv info@prnet.pr sales@prnet.pr

o p i n i o n

New habits, better options: TV consumption in modern Hispanic America Hé c to r P lace n c ia S e n i o r D i re c to r o f His pa n ic a n d Worl d D irec t D i re cT V

As the media industry’s landscape continues to evolve, the U.S. Hispanic market has become a proven contender for the attention of pay TV providers. DirecTV, a leader in the pay TV market, has offered a complete package of Spanishlanguage programming for over a decade and continues to grow its Spanish-language customer base with more than a 30% share of the market.

Cable companies are slowly realizing the market’s undeniable presence and Hispanic buying power but are considerably behind in implementing strategies to grow their Hispanic business.

DirecTV has succeeded in the U.S. Hispanic market by following a brand strategy committed to offering a

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comprehensive lineup of the best and most popular Spanish-language channels, more HD services than any other provider, and superior in-language customer service.

U.S. Hispanics are diversifying their viewing habits as specialized Spanish-language channels are sprouting up everywhere, so DirecTV has designed bilingual programming packages to ensure they have the content they want in Spanish, and English-language channels that are highly rated among Hispanics.

The programming must be relevant to the viewer, so DirecTV selects the most popular and highest quality news, information and entertainment channels directly from each country in Latin America, the Caribbean and Spain, that allow viewers in the U.S.

to connect with their homeland and culture.

Sports programming, particularly soccer, is among the most widely viewed among Hispanics. And DirecTV, as the undisputed leader in sports, offers the most soccer coverage with matches from all the local Latin American soccer leagues, all European matches, and exclusive matches from La Liga, La Liga Europa, and the Champions League. DirecTV is also the exclusive provider of NFL Sunday Ticket.

The high percentage of Hispanics that watch TV (86% watch some type of English language TV and 66% watch Spanish language TV) speaks to the advantage that pay TV services like DirecTV have over off-air TV.

DirecTV offers a far wider array of choices and quality content with lots of packaging flexibility. The ability to customize content has become a key benefit in improving the overall TV experience for any member and generation in the Hispanic household.

Hispanics are tech savvy and more than 70% of the Spanish-speaking population is using smart phones, texting and web browsing.

DirectvEspanol.com, DirecTV apps, and TV Everywhere give Spanishspeaking customers an amazing user experience at home and over their phone or computer. In the near future DirecTV will launch a text-to-order pay-per-view (PPV) movie service with a Spanishlanguage option.

PROGRAMAS QUE LLENAN TU VIDA PALABRAS QUE TRAEN ESPERANZA MÚSICA

QUE RENUEVA

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César D. Español (469) 499-0820 cespanol@enlace.org www.enlace.org twitter.com/enlacetv Fe | Música | Inspiración

facebook.com/enlacetv

p e r s o n a l i t y

Roberto Pérez, director of Hispanic Marketing at Comcast “We are committed to providing opportunities for diverse businesses to grow and expand”

For Comcast, Hispanics represent the second most important market after the general market, and the company recognizes that opportunities lie in offering products and services to the more than 6 million Hispanic homes

Roberto Pérez

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What opportunity does the Hispanic market represent for Comcast?

“This is the second largest segment, after the general market. In some of our territories, this is of prime importance. Looking at the census data, our opportunity lies in offering our products and services to more than 6 million Hispanic households.”

offerings to help complement the programming options that we currently offer our customers. The idea is to acquire 10 new channels by the end of January, 2019. One of our requirements for the first three channels to be launched in the coming year is that they be operated by an American-Latino [company] offering programming in English.”

Do you plan to launch new channels?

“Definitely. We are committed to providing opportunities for diverse businesses to grow and expand. For example, Comcast recently issued a requisition for content, which motivated many owners of independent channels to supply their content

Regarding services like VOD, high-speed Internet, digital telephony, and HD, what has been the Hispanic market’s behavior?

“With regard to VOD, once our Hispanic customers realize that this is a bonus service to their video subscription, that is, that it doesn’t cost extra, they use it eagerly,

demanding more content. With regard to broadband Internet service, they acquire it for the speed, security, and stability, and above all, for the extra benefits they receive at no additional cost. With regard to digital telephony, a large percentage of them include it when they realize the benefits of international calling plans and the savings available from offers or bundled packages that offer three services: video, Internet, and telephone. HD, is perhaps, after the Internet, one of the technologies that most attracts the Hispanic consumer.”

In terms of VOD, what are the statistics of usage for subscribers in the Hispanic segment?

“There are three things that we must do continuously to stay competitive in the Hispanic segment: new technologies, adapt our products and services, and continue listening to our customers.”

Testimonios: a recent campaign aimed at Hispanics

“I’m proud to say that in just 5 years we have had over 120 million downloads on the Spanish-language On Demand platform. During 2010, the category that had the most hits was music. So far in 2011, we have increased the number of content hours by over 250%. Also, we now have a relationship with over 60 providers of Hispanic content who have helped us gradually expand our Hispanic platform and provide diverse, high-quality content.”

Does Comcast plan to increase the hours of VOD? “I’m optimistic that this platform will continue to grow. I expect that we will be offering over 800 hours by

New packages for Hispanics costumers

end of this year. The lines that we’ve added this year, and that have had great success with our clientele are as follows: Novelas and Series, Entertainment, and Free Movies.

We’re studying the possibility of adding an additional level of information about movies and music videos, either by genre or rating.”

What do you think is the next step Comcast must take to stay competitive within this segment?

“There are three things that we must do continuously to stay competitive in the Hispanic segment: new technologies, adapt our products and services, and continue listening to our customers”.

Sofía Vergara is Comcast´spokesperson for Xfinity services

Is “TV everywhere” a model that also applies to Spanish-language channels? Does the Hispanic customer demand this?

“This is a technology that applies to all channels or content owners.

Much of the responsibility for offering this content across all platforms is in the hands of copyright or content owners. They are the ones who must authorize distribution and allow authentication or profiling of subscribers who want to access this content. We don’t have a date when we will have this option available, but we’re already working to offer it to our Hispanic consumers in the best possible way, without creating

problems, and to make it a unique experience of its kind.”

Social media, how is Comcast using them?

“This is an area where we need to invest more time and resources and continue studying it carefully, especially when it comes to the Hispanic market. We have had both positive and negative comments when trying to do this in the general market. Based on various investigations, we concluded that we must do it separately, in our language, Spanish.”

Maribel Ramos-Weiner

www.produ.com

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TV Everywhere: a model appealing to all Both pay-TV channels and systems realize TV Everywhere is here to stay and that it needs to be exploited, but first it’s necessary to guarantee authentication systems, content rights, efficient metrics, and consumer education

At the last Cable Show in Chicago, a discussion panel conformed by the main three content companies -Time Warner, News Corporation and Viacom-, and three of the most important cable systems -Comcast, Cox and Time Warner Cablediscussed the current situation of the cable industry and its future. The topic that dominated the talks was TV Everywhere.

The industry is convinced TV Everywhere is the natural path to follow to maintain the pay-TV model current, but there are still some aspects to consider.

PRODU surveyed companies serving the U.S. Hispanic market to assess their readiness to offer their content

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under the TV Everywhere model, and learn what they believe is required for the model to be successful.

Educating consumers is key Tonia O’Connor, President of Distribution Sales & Marketing of Univision Communications Inc., considers TV Everywhere a reality and a great service. “However, it is far from ubiquitous and it is rolling out at various paces and with different windows depending on the distributor and the network. Part of the delay is that such a service requires an extension of the existing relationships between distributors and programmers. Everyone’s interests are aligned by a desire to create the best consumer experience

and preserve the pay-TV business model. We are all learning in real time and the uncertainty of it all requires that we work through complex issues, which may take more time than any of us would like,” O´Connor says.

For Univisión, the TV Everywhere application will be a strong opportunity for subscriber growth with all distributors. “This is a great opportunity for any supplier as it means that our customers can consume more. As an industry we need to support any opportunity to capture more viewers and TV Everywhere is a pathway to such growth,” she says, adding that they must be able to measure the growth in order for it to be accretive

to their business. “We need to move quickly to adapt our revenue models to adjust to these changes, which have such exciting potential for advertisers,” she adds.

O´Connor points out that once viewers are able to experience the flexibility that will enable them to view Univisión content on an on-demand, device-neutral basis, they will quickly appreciate the value proposition and want more. However, she admits that currently it is confusing for the user and that is why a key tenet of Univisión´s TV Everywhere strategy is education. The company is preparing its TV Everywhere offer and plans to make it available to all of its distribu-

“By bringing linear feeds and on-demand content to IP-enabled devices, like the iPad, we can offer advertisers greater opportunities to interact with our viewers. If we can give viewers the ability not only to view an ad, but also to buy the product in that moment, that’s a very powerful thing,” José Tillán , Tr 3s

Tonia O´Connor, Univision

tion partners during the first half of 2012.

“Hispanic consumers tend to adopt technological advances in their early stages. We feel TV Everywhere is not the exception. The TV industry is undergoing interesting changes and it’s not yet clear how the story will end. What is clear is that the consumer is the one determining the outcome,” said Alfredo Rodríguez, VP of DishLATINO. He said TV Everywhere is relatively new for the Hispanic market. “It is not by accident that our most recent campaign Me Conviene mentions the most advanced TV Everywhere technology we offer through a device

Alfredo Rodríguez, DishLATINO

called Sling, where our clients can watch everything that is on TV – whether on the DVR or live- on any of their mobile devices. It’s interesting to see how the viewer dynamic changes when they have more viewing choices than they paid for,” added Rodríguez.

For him, the biggest obstacle for the Hispanic market regarding TV Everywhere is consumer education.

“It’s a process we need to continue just like we did with the DVR, HD and digital TV,” said Rodríguez.

Better metrics José Tillán, General Manager & EVP of Tr3s: MTV, Música y Más, sees real

progress being made with linear feeds now available via apps on IP-enabled devices, and programmers & distributors launching authenticated websites. To date, MTV Networks has four authenticated websites (for Nickelodeon, MTV, Vh1, and Comedy Central), and they plan to roll out more in the future.

However there are still areas in need of improvement: better measurement and ratings for viewership and advertising; the ubiquity is key (all relevant distributors and programmers should be participating in TV Everywhere); the user experience in terms of the authentication process

José Tillán, Tr3s: MTV, Música y Más

needs improvement and the industry needs to make sure is doing everything it can to defend against piracy.

“By bringing linear feeds and on-demand content to IP-enabled devices, like the iPad, we can offer advertisers greater opportunities to interact with our viewers. If we can give viewers the ability not only to view an ad, but also to buy the product in that moment, that’s a very powerful thing. We’ve been successful with this through our websites, but TV Everywhere brings us greater opportunities here, and more ways for us and our distribution partners to connect with our viewers overall,” added Tillán.

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Jessica Rodríguez, BBC Worldwide

Tr3s does not yet have an authenticated website, but authenticated Tr3s programming can either be found on select distributors’ apps for iPad and other IP-enabled devices or authenticated websites. Cablevision and Comcast offer Tr3s programming today in an authenticated manner in the form of a linear feed or on-demand content.

Jessica Rodríguez, Senior VP and General Manager of BBC Worldwide Channels Latin America & U.S. Hispanic, says all trends are being analyzed and the Hispanic market is aware of everything going on in the general market.

“As the TV Everywhere concept becomes more popular and programmers and operators find ways of

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Emiliano Saccone, Fox

making this a viable proposition, we will of course be responsive to it. In the meantime, our advances in offering and expanding the experience are focused on VOD, the new CBeebies on-the-go app, and the content we will have on our Facebook page” says Rodríguez.

Emiliano Saccone, EVP of Global Content of Fox International Channels and Editorial Director of Fox Latin American Channels, said that currently they are not offering content from their signals Utilísima and Nat Geo Mundo in a TV Everywhere environment.

“Sooner or later we will have to start offering this content on all platforms, but we not doing it yet. At some point Netflix will also start offering

Rodrigo Lombello, GolTV

Spanish-language content. It makes a lot of sense to think of a TV Everywhere model and, in fact, we are already doing it in Latin America.

We are the first programmers to do so in the region. I don’t rule out doing it for the U.S. Hispanic market, but I believe it’s still not viable,” said Saccone.

from this new technology and maintaining a profitable business model. Almost every aspect of our business will have to conform to this new model including affiliate agreements, research and measurement tools, programming acquisitions, ad sales, marketing and even traffic,” said Lombello.

How monetize it

He points out TV Everywhere is still in its infancy stage and without a doubt it will continue to evolve. “Regardless of the changes that will come, its foundations are already being set, especially by the cable and satellite providers. Exactly what impact TV Everywhere will have on the future of our industry is yet to be determined.

However there are certain things you can be sure of - consumer hunger for

For Rodrigo Lombello, COO of GolTV, one of the challenges is how to monetize it.

“GolTV’s challenges are the same as any other Nielsen-rated and ad-supported network. Basically it’s how do we continue to expand and offer our content to consumers via multiple screens while monetizing

“Exactly what impact TV Everywhere will have on the future of our industry is yet to be determined. However there are certain things you can be sure of consumer hunger for video content will continue to grow, technology will continue to evolve and challenge our industry, and in one way or another the market will always provide monetization of content in various ways,” Rod rigo Lombello, GolTV

María Badillo, Discovery US Hispanic

video content will continue to grow, technology will continue to evolve and challenge our industry, and in one way or another the market will always provide monetization of content in various ways. Whether through cable, satellite, telephone or Internet subscriptions or under new, yet to be developed models,” added Lombello.

“We strive to give audiences programming, not only in the conventional way, but through all platforms. We are always looking for 360º opportunities. Discovery is a leader in offering its content on all platforms,” said María Badillo, Director of Programming and Acquisitions of Discovery en Español and Discovery Familia.

Alejandro Bernal, Caracol TV

Badillo says they have VOD in TV Everywhere. “We just launched a campaign for a Discovery Familia children’s show called Azúcar, which originally premiered on VOD. We are working closely and are pleased with Comcast. We created specific promotional material that is already on the air. It’s one of our priorities to offer that type of content on platforms our audience is used to consuming,” she added.

Badillo is one of the executives concerned with the issue of content rights in a TV Everywhere environment.

“Many producers and distributors fear not having those rights or that they are inadequately exploited. As we can see, this is no longer the future but the present. We negotiate these

rights with distributors and also have lots of content of our own.

Fortunately, we have been able to resolve the rights issue,” she said.

Working on the offer For Alejandro Bernal, New Channels Manager of Caracol TV, the challenge remains the same: content quality and an additional component of technological adaptability.

Additionally, there is a barrier that needs to be knocked down with education of consumers so they can understand the what and the how of these platforms.

“These changes potentiate pay-TV, they make it stronger, convenient and relevant for its consumers. The challenge for us as an industry and

Daniel Otaola, Telefe

for advertisers is to spot opportunities, understand them, potentiate them and monetize them,” added Bernal. Caracol Internacional is working hard to offer content through this model in 2012.

Daniel Otaola, Manager of Satellite Signal Sales of Telefe, says the company is also working to offer its content on these platforms.

“Experience developing Spanishlanguage content indicates the U.S. Hispanic market, in terms of timing, is slightly behind the general market.

Spanish-language programming packages are launched after other English-language packages. The TV Everywhere concept is fairly new for the Anglo market, so it’s natural for

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Walter Cordova, EWTN

Eric Turpin, HITN

César Español, TBN Enlace USA

Luis Villanueva, Somos TV

the Hispanic market to be behind in development,” said Otaola.

advertised, how they are advertised and to whom will change. How to gather this information is also something that will need to be determined since legal issues such as privacy abuses may arise,” added Cordova

we have the rights to make that content available in a TV Everywhere model as well as looking at other kinds of OTT devices and mobile and other applications that we think the Hispanic population who watch HITN would use to continue to consume the HITN product along with other Hispanic services that they watch,” added Turpin.

TV’s clients are networks that target Hispanic viewers, and our advertisers are looking for the 18-34 year old audience, offering content online and through mobile devices becomes a strong selling point. And for many of our distribution partners in the U.S. – DirecTV, Comcast, Time Warner providing subscribers with access to quality programming wherever the consumer may be a top priority,” added Español.

For Walter Cordova, National Marketing Manager of Spanish Services of EWTN Global Catholic Network, the market is heading towards this model. However, he doesn’t think there will be a content explosion. “Content will grow but only gradually. There has to be a formula where both content distributors and cable operators can capitalize while offering benefits to the user,” he said.

Cordova lists two general challenges: first, the economy. Secondly, that they are dealing with a new generation of users, which implies multi-generation and multi-cultural changes. TV Everywhere will be much more direct, so the type of products

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EWTN already offers its content through Xfinity from Comcast and some smart phones apps.

For Eric Turpin, VP of Affiliate Distribution & Business Development of HITN, TV Everywhere presents a double challenge: firstly, a large portion of content comes from a wide variety of external sources, and secondly, there is the need to negotiate the content rights.

César D. Español, Marketing and Public Relations Director of TBN Enlace USA, said TV Everywhere will allow further advertisement and market niche segmentation. “New segments and new groups of neglected consumers will be found, and this is good for all of us,” he added.

“What we are doing in HITN is, as we renew our deals with content that we outsource, we want to make sure that

For Alterna´TV the appeal of TV Everywhere is evident. “Since Alterna’

Luis Villanueva, President and CEO of Somos TV, also agrees that the Hispanic consumer is at the forefront of technology and the company is in a position to offer in a TV Everywhere environment the content of Semillitas, which was created under a multi-platform mindset.

Maribel Ramos-Weiner

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Ricardo Guzmán

Aventura Culinaria with Gastón Acurio

Perú Mágico explores new platforms Perú Mágico is a pay-TV channel on the grid of DirecTV since December of 2010 that caters to the Peruvian community in the U.S.

One of the goals is to get closer to the Peruvian community in the U.S. by sponsoring events in different cities.

“Perú Mágico is the combination of three niche channels produced for Peruvian pay-TV: news channel Canal N, produced exclusively for the Telefónica operator in Peru with the backing of Grupo Comercio; sports channel Cable Mágico Deportes (CMD), and Plus TV, a lifestyle channel with cooking, travel, fashion, and talk shows, among others,” said Ricardo Guzmán, Manager of Affiliate Channels of Perú Mágico.

The channel is in talks with Comcast, Cablevision, Time Warner and Cox to expand its distribution. They are also exploring other platforms. “We are part of Grupo Telefónica, which works closely with Terra, and they are starting to launch their video services online. It is very likely we will join them in the future,” said Guzmán.

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Juan Pablo Santos

Martín Halac

Imagina US creates documentary division Imagina US launched a documentary division, focused on research, development and production of content for Latin America and U.S. Hispanic. Max Aub is the executive producer in charge of the division.

He is a renowned Mexican journalist and writer with 25 years of experience in the industry. Aub will report to Juan Pablo Santos, VP of New Business and Martin Halac, VP of Production and Operations.

The documentary division of Imagina US caters to clients such as Discovery Channel en Español, National Geographic en Español, AT&T, DirecTV and TBS. It has state-of-the-art production facilities in Mexico and Brazil.

“This new division was made possible due to the success of Rescate Perfecto, Tirofijo está Muerto and Paramilitares en Colombia, la Historia de los Hermano Castaño.

This motivated us to build a team of professionals to work on the development of new projects and content to cater to the region,” said Santos.

Operación Sodoma, la Caída del Mono Jojoy, which airs on Discovery Channel Latin America and Discovery en Español in the U.S., is the company’s fourth project. They are producing a fifth documentary that will premiere in October in Latin America.

Emiliano Saccone

Chef Aaron Sánchez

Fox starts original production in the U.S. for Utilísima Fox will begin producing for the first time in the U.S. for its Hispanic market signal Utilísima. The first production will be a cooking show with renowned chef Aaron Sánchez called Aaron Loves New York that will premiere in November with a season composed of 13 half-hour episodes.

The show will be shot in its entirety in New York.

Emiliano Saccone, Executive VP of Global Content of Fox International Channels and Editorial Director of Fox Latin American Channels, said they

realized it was necessary to produce locally for the Hispanic audience.

“We are developing a series of productions for Utilísima specifically tailored for the U.S., something we never did before. For the last quarter of the year we have a good amount of premieres of high-caliber projects that are not the typical daytime content of Utilísima. These are projects created for the U.S. for Utilísima’s primetime. We are raising the bar big time and we are very proud of it,” said Saccone.

Abecedario

Mancora

ViendoMovies and Semillitas strengthen own content Given SomosTV’s experience in TV content production and the success it has had with its channels in the U.S. Hispanic market, the company decided to increase the production of original content for ViendoMovies and Semillitas.

“At ViendoMovies all interstitials that are conceptual and that go beyond the graphic package, such as Hablando con and the coverage of festivals, are produced in-house.

With Semillitas we have a significant amount of educational animations that are also produced by us,” said Luis Villanueva, President and CEO of SomosTV. When asked about the importance of VOD for the channels, Villanueva said

it is an important part of business given the consumption habits of audiences, especially the young ones.

“At ViendoMovies we offer 30 hours and at Semillitas 15 hours, both with 25% renewal every month. We are always watching the behavior of the market to evaluate our offer,” he added.

The company is exploring the launch of a third signal. “We have plans for new channels that, because of their themes, are more in line with original content production. Additionally, original productions have a valuable commercial arm in Somos Distribution. We will soon be making an announcement about this,” said Villanueva.

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Albert Estrada

Maritza Guimet

La Ley del Miedo

Olympusat: Expansion in Mexico Olympusat just expanded its operations in Mexico with a new office under the leadership of Albert Estrada, VP of Marketing and Business Development for Olympusat Holdings.

Kim Reed-Fragione, COO of Olympusat, said that the goal of the expansion was to boost original production for the company’s Hispanic portfolio and to launch new brands to the marketplace.

“In a short window of time we have added between 40 and 50 new executives, some located in the Mexico City office and others in the South Florida office,” said Reed.

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Aside from Estrada, Olympusat has added Network Manager Maritza Guimet, who is an accomplished producer, director and creative writer with over 15 years of experience in the entertainment industry, and Katherine Kaufman as Network Manager of ¡Sorpresa!

CubaPlay TV is the latest addition to the Hispanic portfolio of Olympusat. The channel will be launching within a month with one of the major MSO’s in the U.S.

Artzooka!

Discovery with more original production for U.S. Hispanic For next year, Discovery U.S. Hispanic will increase the number of hours of original production created specifically for the U.S. Hispanic market.

“We are working with our Development department to explore themes that may work for next year.

The topic of soccer is very important to us. This year we are launching a special and next year we will have a soccer-related show for the U.S. Hispanic market,” said María Badillo, recently promoted to Director of Programming and Acquisitions of Discovery en Español and Discovery Familia.

She indicated they are about to launch the 6-episode series 2111, which offers a futuristic view of what Latin America would be like in the year 2111, La Ley del Miedo and a programming special for September 11th.

The signal Discovery Familia began Nielsen measurements and the results have been satisfactory. “They indicate that Discovery Familia is the leading pay TV channel among preschoolers 2 to 5 years of age between 6 to 7pm, and placed second among kids 6 to 12 years-old in that same time slot,” added Badillo.

Constantino Voulgaris

The channel expanded its HD distribution

GolTV with new programming initiative GolTV has announced a new programming initiative involving a partnership with Traffic Sports, where the channel will produce and distribute live CONCACAF World Cup qualifying matches.

“We are happy to be entering into this partnership with Traffic Sports, with which we have a long standing relationship. This agreement offers soccer fans in North America access to this high-value soccer property,” said Constantino Voulgaris, EVP of Business Development and Programming at GolTV. “This agreement is a reflection of our commitment with all soccer fans in North America to make sure that they can enjoy the best soccer matches

from the comfort of their own homes, be it through PPV or GolTV,” said Anamaría Caballero, PPV Manager of Traffic Sports.

Also, GolTV recently announced the launch of GolTV HD on AT&T U-verse TV. GolTV in standard definition is already available for U-verse TV subscribers. Soccer fans can expect to see over 250 matches in full HD, as well as their favorite highlights and magazine shows like La Liga 360, Hello Bundesliga and Bundesliga Magazine. GolTV News, the nation’s only weeknight show 100% dedicated to soccer news, will also be presented in high-definition.

Luis Torres-Bohl

Estrellas del Jaripeo

Mexicanal expands distribution to New York Mexicanal has broken new ground in its digital broadcast expansion with a distribution deal that brings the Spanish-language network to New York. Viewers in New York City are now able to access the Mexicanal Network at WDVB 23.2.

“New York is an important addition to our growing affiliate network, as a large percentage of the market’s Hispanic population comes from several key regions reflected in Mexicanal’s programming. We’re very pleased to work with WDVB in helping to connect these viewers to their heritage,” said Luis Torres-Bohl, President of Mexicanal.

The channel recently produced two special editions of Estrellas del

Jaripeo, its Mexican rodeo show, taped in Dallas, Texas.

“Producing a special edition of our show Estrellas del Jaripeo in Texas demonstrates that we continue moving forward and getting closer to our viewers in the U.S., and we hope we will soon get the opportunity to do similar show tapings in other regions of the country,” explained Maruchi Urquiaga, COO and General Manager of Mexicanal Network.

Estrellas del Jaripeo is a weekly show featuring the excitement and adrenaline of the best of Mexican national sport, jaripeo. Show host Luis de A., has more than 10 years bringing the best of the jaripeo.

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Marietty Lasanta

The channel offers varied programming from Puerto Rico

Puerto Rico Network introduced to U.S. cable operators A new network has entered the U.S. Hispanic market: Puerto Rico Network. During this year’s Cable Show in Chicago, Puerto Rico Public Broadcasting Corporation presented the Puerto Rico Network for the consideration of U.S. cable operators.

“Programming lives in demo mode on the satellite Galaxy 16, where it can be accessed by all cable services.

Puerto Rico Network is ready to be distributed. We’ve already run some tests and it is working well. So far, Time Warner and Cablevision have been the first to show strong interest in accessing our programming,” said

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Marietty Lasanta, Public Relations Manager at Puerto Rico Public Broadcasting Corporation.

“We are aiming this launch to the 4.5 million Puerto Ricans that live in the U.S. We produce 10 hours of local programming for Puerto Rico, and that is part of what we will be bringing to Puerto Rico Network: news, cooking shows, entertainment, culture and sports,” added Lasanta.

The channel also offers streaming video through PuertoRicoNetwork.TV, which will be available only in the U.S.

José Luis Rodríguez

HITN increases distribution Hispanic Information and Telecommunications Network, Inc. (HITN) announced a partnership with Comcast that will add four million new subscribers for a total 44 million households nationwide.

“This growth in distribution positions us well to provide our community access to educational programming and life-long learning opportunities to increase educational attainment.

We will leverage our relationships with community-based organizations to increase awareness about our availability in new markets to ensure we provide more viewers the tools

they need to navigate successful lives in the U.S.,” said HITN President and CEO José Luis Rodríguez.

HITN’s expanded distribution includes seven new markets with growing numbers of Hispanics as indicated by the U.S. 2010 Census data: Atlanta, GA; Memphis, TN; Nashville, TN; Chattanooga, TN; Knoxville, TN; Miami, FL; and Indianapolis, IN. Additionally, the network expanded its reach in seven existing markets: Seattle, WA; Portland, OR; Denver, CO; Hartford, CT; New Haven, CT; Boston, MA; and Detroit, MI.

Gr upo Super Canal

Frank Jorge Elías

Marcos A. Jorge

Frank Jorge is the founder of Grupo Super Canal. He created Super Canal Caribe, the first ethnic channel to air from the Dominican Republic. He is a pioneer in the telecommunications industry in his country and the region, having established the first cable operator in the Caribbean.

He is a man with great insight, a proven visionary in the industry.

Marcos Jorge is Executive Vice President of Grupo Super Canal. In this role, his responsibilities include channel distribution, advertising sales and new business development. He has been with the group for the past five years.

He is the co- founder of Dominican View, Tele El Salvador, Señal de Vida, and currently working on other company projects.

CEO & President

www.supercanal.com P+ 1-809-531-3333 Ext. 2321 P+ 1-631-731-4333 info@supercanal.com

Executive Vice President

Manuel Tavarez

Vice President of Operations Manuel Tavarez is the Vice President of Operations for Grupo Super Canal. Tavarez is in charge of all company general operations as well as Legal Affairs, Human Resources and Technical Studio Operations. With over 15 years of cable and TV experience, Tavarez concentrates on ensuring the smooth functioning of the group’s operations and technical support.

Grupo Super Canal is a corporation conceived 10 years ago to deliver the best content and programming of the Dominican Republic to viewers in the United States. Throughout this decade two more channels have been created, Dominican View, a sports

Nerys Peña

Finance Manager Nerys Peña is the Financial Manager for Grupo Super Canal, where she is responsible for the financial operations in the Dominican Republic and overseas. She also supervises the general budget and each departments’ in detail.

Porfirio Sánchez

Technical Operations Director Porfirio Sánchez is the Technical Operations Director for Grupo Super Canal. He is responsible for the technical operations, such as antenna and satellite transmission and uplinks, as well as daily technical support for general operations development.

and news-oriented channel, and Tele El Salvador, with the best Salvadoran programming transmitted to the United States.

These channels are currently distributed by Time Warner Cable, Comcast Cable, Cablevision, RCN, and Verizon FiOS. www.produ.com

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Univisión strengthens its primetime and weekends The new programming Univisión is premiering for the last quarter of this year revolutionizes its weekday primetime and consolidates its weekends

“We have a hot fall,” said Fernández referring to the new season that begins this month featuring the second edition of ¡Mira Quién baila!, now with greater social media presence; and Protagonistas 2011, which will be a fully renewed version of the Imagina US format offering 60 hours of primetime.

Protagonistas 2011 will be produced over 11 weeks at the Imagina US studios in Miami.

Fernández showed the most recent Nielsen rankings and pointed out that out of the first 49 weeks of the current TV season (there are three

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weeks left), Univisión has been the network of highest growth (6%) out of the top five.

Grito, another special for Semana de la educación, and the 50th anniversary celebration of Sábado Gigante.

He cited the latest season-to-date report showing Univisión had an average of 1.9 million viewers compared to Telemundo’s 640-thousand.

“Univisión is unbeatable because it combines the best of two worlds: a partnership with Televisa, the world’s largest producer of Spanish-language programming, and the great strength of Univisión,” said Fernández.

Fernández announced that in October Univisión will begin shooting the new telenovela El Talismán, another co-production with Venevision Productions.

The network is also preparing for 2012 an important special about El

He also announced upcoming scenery changes for shows Sábado Gigante and El Gordo y La Flaca.

Despierta América recently underwent a set makeover after 15 years with the same look.

Luis Fernández

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Regarding the new signals the company plans to launch, Fernández said that the telenovela channel is already working internally, and he expects it will start running on major pay-TV systems by the last quarter of this year. Both the news and sports channels are expected to launch in 2012.

According to Fernández, with the launch of the new channels also comes an increase in original productions aimed at the U.S. Hispanic market, since these channels, particularly news and sports, will require extensive local production.

“Univisión is unbeatable because it combines the best of two worlds: a partnership with Televisa, the world’s largest producer of Spanish-language programming, and the great strength of Univisión.” Luis Fernández

Ronald Day

The 10 celebrities of ¡Mira Quién Baila!

He pointed out that the company’s goal with the channel expansion and the new shows is to increase viewership. The bulk of Univisión’s audience falls within the 18-34 demographic.

“One of the secrets of the success of Eva Luna and Pequeños Gigantes is that they unite the entire family in front of the TV,” he added.

Regarding the possibility of launching English-language programming, Fernández was emphatic: “We are considering all possibilities!”

Ronald Day, Senior VP of Programming and Promotions of Univisión, said the success of the company can be

Ernesto Laguardia, host of Protagonistas

explained by the great bond it has forged with the Hispanic community in the U.S., for its ability to inform, entertain and educate, and its capacity for innovation.

Univisión is in negotiations for the distribution of Protagonistas in other territories. ¡Mira Quién Baila! has already aired on Televisa in México through El Canal de las Estrellas.

Day also praised the work of Fernández and the dynamism that he has infused into the programming.

He said there are important upcoming changes to TeleFutura, details of which will be announced in October.

The Univisión group’s TV structure is built on four main divisions led by César Conde: Entertainment, News, Sports, and Cable.

“With ¡Mira Quién Baila! and Protagonistas we are consolidating our weekends and revolutionizing our primetime,” said Day.

Univisión is evaluating an option for a late-night show. “We are in the development phase,” said Fernández.

TeleFutura already features a late-night show.

New studios by 2012

o p e r at i o n a l

The two new Univisión studios currently in construction at its headquarters in Doral measure 15-thousand and 9-thousand square feet respectively, much larger than the four studios currently in operation at the same location.

Fernández indicated that for January of 2012 the new studios will be fully operational and ¡Mira Quién Baila! is expected to be produced at one of them next year.

Maribel Ramos-Weiner

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José Antonio Espinal, Luis Villanueva andy Alejandro Parisca, all from Somos TV

Maricela López, Clemente Cabello and Alejandro Peñafiel, all from Alterna’TV

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Juan Pablo Álvarez of Azteca América

Eric Turpin of HITN

Raúl de Quesada and Steven Graciano, both from Fox Deportes

Miguel E. Ferro, Javier García and José Pérez, all from Mega TV

Vincent Cordero of Fox Deportes and Michael Cooper of Fox Networks

Loic Gosselin of Mediamundi, Jessica Rodríguez of BBC Worldwide Channels, Alejandro Bernal of Caracol Internacional, and Rolando Figueroa of BBC Worldwide Channels

Emma Brackett of AT&T U-verse TV and Antonio Briceño of Imagina US

Diana Mogollón of mun2

Eileen Piñeiro of Discovery Networks Latin America US Hispanic

Carmen DiRienzo and Richard Taub, both from Vme

Tom Cullen, Executive Vice President for Corporate Development at Echostar, and David Zaslav from Discovery Communications

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The cast of El Diez: Ernesto Loera, Joaquín Cosio, Erendira Ibarra, Mauricio Quintana and Alfonso Herrera

Erendira Ibarra (third from the right) and producer Epigmenio Ibarra (second from the right)

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Carlos Gastelum of Tu Desayuno Alegre, Juan Andrés Rodríguez of Venevision Productions; Valentina Patruno; Patricia Gutiérrez, General Producer; Jessica Fox and Ximena Córdoba with Peter Tinoco of Venevision Productions

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Karina Chapa and WWE star Alberto Del Río, with Mónica Weitzel and Jennifer C., stars of mun2 reality series Beauties & The Boss

Karina Chapa, Crash Barrera, Mónica Weitzel and Jen C., from Beauties and the Boss and The mun2 Look

Monica Weitzel, The Wiz from WWE, Karina Chapa and Jenn C.

The mun2 Arena Guad Venegas, WWE star Sheamus, and mun2 host Crash Barrera

The mun2 Arena Guad Venegas, WWE star X, and mun2 host Crash Barrera

WWE star Kofi Kingston with mun2 host Crash Barrera

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