Produ hispanic 7#1

2012 The Cable Show - Boston

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www.goltv.tv

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Social TV

SocialGuide launched its Spanishlanguage Social TV tracking via the newly unveiled SocialGuide Intelligence (SGI) platform with Univision as the first partner. SGI analyzes the social activity for networks, programs and individual episodes to identify social trends and discover new opportunities for clients to engage with the social audience for linear TV. “With the growing Hispanic television audience in the U.S., it is critical to include Spanish-language programming in our SocialGuide Intelligence platform,” said Sean Casey, Founder of SocialGuide.

Sean Casey

Movies

Telemundo Media and Fandango announced a partnership to launch Fandango Cine, the first comprehensive and dedicated digital offering designed to reach U.S. Hispanic movie fans. The new site was announced in conjunction with NBCUniversal’s digital Upfront and is planned for launch in the fourth quarter of 2012. “While Hispanics make up about 16% of the U.S. population, they represent 28% of today’s frequent moviegoers, according to Nielsen, and they are nearly twice as likely as general market moviegoers to see a movie on opening weekend,” said Peter Blacker, EVP of Digital & Emerging Media of Telemundo Media.

Hispanic Information and Telecommunications Network, Inc. (HITN) created a new partnership with Connect to Compete (C2C) to promote broadband adoption and improve digital literacy in disadvantaged communities. “Connect to Compete is a critical step in building a foundation of digital empowerment for lower income families on a national level.

Our long history of serving the Latino community provides us with a unique understanding of the best practices for reaching and engaging the C2C target audience, and the program meshes perfectly with HITN’s mission to educate and entertain,” said HITN President and CEO, José Luis Rodríguez.

José Luis Rodríguez

Streaming

Peter Blacker

CHIEF-EDITOR: Ríchard Izarra - MAIN EDITOR: Maribel Ramos-Weiner

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Digital literacy

EWTN Global Catholic Network announced that it is the first Catholic radio network to be available on Roku.

The deal includes EWTN Global Catholic Radio Network (English) and EWTN Radio Católica Mundial (Spanish). EWTN was also the first Catholic TV network to launch on Roku in September 2011. “More than 2.5 million of these devices have been sold in the U.S. alone, making it very easy for people to stream Internet-delivered EWTN video programs to their TVs and to listen to EWTN radio,” said EWTN President and CEO, Michael P. Warsaw.

Michael P. Warsaw

Herrera, María Carolina Bermudez - ADMINISTRATION: Luciana Conde, Gueylin

EDITORS: Marcela Tedesco, Cynthia Plohn, Pancho Gutiérrez, Ezequiel Iacobone,

Méndez - ART: Sergio Szwarcberg, Liliana Martínez - PHOTOS & VIDEOS: Ana

Lucas Robledo, María Eugenia Gómez, Marina del Rivero, Vanessa Maldonado,

Magnani, Sofía Izarra, Luz Nis - SYSTEMS: Mauricio Roda - TRANSLATION: Eduardo

María Kowalski, Jaime Quintero, Gabriela Izarra - SALES & CUSTOMER SERVICE: Roko Izarra, Valeria Nardecchia, Sebastián Novacovsky, Mara Fernández, Amy Ibarra,

Kondracki - CORRECTION: Luis Alberto Magnani - SUBSCRIPTIONS: Elangy Trujillo 37 NE 28 th St. Miami, FL 33137, EE UU - INFO: inf o@produ.com; ventas@produ.com;

Kalú Fermandois, Matías Stetson - PRODUCTION: Andrea Jurado - DATA: Ana María

subscriptions@produ.com - T +1-305-256-6774

www.produ.com

Central Florida

Marcelo Spínola

TV Globo Internacional closed a deal with Summit Broadband, a cable TV operator in Florida, U.S., to distribute the channel. Summit Broadband is a Triple Play operator which distributes its signal in digital mode in Central Florida, including Orlando. The contract also includes the distribution of PFC Internacional, the first channel with 100% export focused in football, transmitted in Portuguese and which televises more than 600 live games per year. Marcelo Spínola is the Director of International Distribution of TV Globo.

Leadership

For four year in a row, WAPA TV has maintained it leadership in Puerto Rico.

According to the most recent Nielsen figures, WAPA owns over 50% of the 30 highest rated shows in all demographics. “Beyond being in first place, we’ve been doing it for four years straight,” said Jimmy Arteaga, VP of Programming of WAPA TV, who also touted the upcoming second season premiere of the successful Idol Puerto Rico and the debut of Idol Kids, and the other local production offerings for the rest of the year.

New media

Penélope Menchaca and Imagina US launched a dedicated exclusive channel for YouTube, featuring originally shot content. Menchaca has engaged fans for seven consecutive years presenting 12 Corazones, a dating show that currently airs on Telemundo in the U.S., Televisa in Mexico, and other countries like Colombia, Venezuela and El Salvador. “The audience wants to access entertainment at any point and any time of day and with the Penelope channel we are giving her fans original, engaging and unique content on a platform that is leading the digital change,” said Francisco Calvo, VP of Development for Imagina US.

Francisco Calvo

Distribution

Jimmy Arteaga

Estrella TV has closed an array of new affiliates and station renewals, continuing the network’s fast-track expansion nationwide. Newest affiliates signing with Estrella TV are WANN-TV, Atlanta and KOCY-TV, Oklahoma City.

Renewing the network are KXAP-TV, Tulsa; KNRC-TV, Reno; and KRET-TV in Palm Springs. “We are delighted to continue our impressive track record of bringing aboard prestigious Spanishlanguage affiliates in significant Hispanic markets across the country. In addition, the station renewals underscore the growing popularity of Estrella TV, and the success of our counterprogramming strategy,” said Winter Horton, COO of Liberman Broadcasting.

Winter Horton

www.produ.com

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New hire

Spanish Broadcasting System Inc., (SBS) appointed Eurídice Ventura to VP of Affiliate Marketing for Consolidated Operations. Ventura will oversee all strategic partnerships with cable, satellite and telecom distributors and generate multi-platform distribution marketing initiatives for Mega TV. She will be responsible for leading marketing initiatives for all national and local distributors and directing creative and production efforts for client-specific consumer campaigns and industry-wide initiatives. She is also the liaison between SBS Radio, MegaTV, SBS Interactive and SBS Entertainment divisions.

Eurídice Ventura

Partnership

eContenido and e-Television have announced a partnership to develop, produce and distribute content under the Teleclip TV US brand for Hispanic children and youth in the U.S. Teleclip TV is television made by and for children between the ages of 7 and 17 tha t targets a young audience in the Spanish-speaking world. “Today’s children embrace technology and media from a young age and we are really excited with this great opportunity to use our production and academic expertise to educate and entertain U.S. Hispanic kids,” said Félix M. Méndez, President of eContenido.

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www.produ.com

Boxing

Fox Deportes is expanding its combat programming by partnering with Óscar de la Hoya’s Golden Boy Promotions.

The partnership includes one originally produced boxing event per month from the U.S. which will also air on Fox Sports Net along with live boxing events from cities throughout Mexico.

In addition, Fox Deportes will broadcast classic fights from Golden Boy Promotions extensive library. “Our partnership with Golden Boy Promotions is another example of Fox Deportes’ commitment to deliver the most exciting sports events to our viewers,” said Vincent Cordero, EVP and General Manager of Fox Deportes.

Vincent Cordero

New adventure

Félix M. Méndez

BuenaVisión, a new cable and open-air TV channel for the Hispanic community in New York, recently has been launched. Founder Carlos Barba, an entrepreneur with over 52 years of television experience, is promoting this new venture in partnership with Roberto and Luis Isaías of Gamavisión Ecuador. BuenaVisión’s programming comes mainly from a 10-year contract with Dominican channel ColorVisión, as well as Channel 13 of Puerto Rico and other contributors. ColorVisión will provide 12 hours of programming to the grid of BuenaVisión.

Carlos Barba

One-stop site

According to a research study made by Nielsen, nuvoTV has a median audience income of US$61,000, exceeding all U.S. broadcast networks and 90% of all ad-supported U.S. cable networks.

The channel has created a B-to-B website for marketers known as nu(Connect). “The website will serve as a central, one-stop site where marketers can access the Nielsen research data along with information on programming and sponsorship opportunities,” said Craig Geller, Senior VP of Ad Sales for nuvoTV.

Craig Geller

Transformation

Rich Fickle, President and CEO of National Cable Television Cooperative (NCTC), announced several changes the company has taken on in order to keep up with member priorities and industry trends. Judy Mekya is the new executive VP of Programming and will supervise all programming negotiations. Frank Hughes is assuming the position of senior VP of Member Services. The NCTC Hardware department has been renamed to the Technology Solutions Team with the aim of encompass a variety of solutions related to TV Everywhere, IP VOD and High Speed Data opportunities.

Soccer

Rodrigo Lombello, COO of GolTV, announced they have reached an agreement to broadcast more than a dozen exclusive Argentina National team matches through 2014. “The popularity of international soccer is growing at an incredible rate, and the addition of one of the world’s most accomplished national teams provides GolTV’s passionate viewers the fastpaced and exciting soccer viewing they demand,” says Lombello.

Rodrigo Lombello

Upfronts

Rich Fickle

Greg D’Alba, President of CNN News Networks and Turner Digital Ad Sales and Marketing, says this upfront season is largely driven by the census and the growing importance of the Hispanic market to advertisers. He added that for CNN en Español, the categories that have been drawn more revenue include: automotive, telecom, insurance and financial. “We have seen increased activity across all categories, contributing to our double-digit revenue growth year-over-year. CNNE has attracted new advertisers like State Farm, Hyundai & Volkswagen,” he added.

Greg D’Alba

www.produ.com

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Koniec Tour is a 30-minute weekly travel program that takes viewers on an adventure ride across the island of Puerto Rico. Produced by Esteban Serrano, the program offers in-depth looks at some of the island’s top historical, culinary and tourist attractions.

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Princesitas, a new series on Discovery Familia, takes viewers deep into the high stakes world of children beauty pageants, showcasing the intense preparation that is required and exploring the motivations of many of those involved. The series closely follows the daily lives of different families vying for the same objective, the coveted crown.

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The viewer-inspired series Quiero Mi Baby unveils the realities of cross-cultural parenting. New parents clash and families challenge each other on language, religion, deeply rooted traditions, superstitions, day care, immigration and raising their baby far from family, among other realities. Tr3s scores Latin rising star Eli Jas for the series bilingual theme song De Nuevo.

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Hosted by journalist Javier Solórzano, Solórzano Tres Punto Cero entertains and informs viewers on a variety of topics.

Whether he’s reporting on the latest news, greeting and interviewing celebrity guests, or engaging with viewers through social networks, Solórzano’s program is a refreshing blend of humor, music and insight designed to delight and inspire late night audiences.

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A new youth show, where every afternoon teens enjoy diverse content, with current news presented in a fun way that breaks away from traditional formats. Hosted by Daniel Ariza and Mariela Seals, the show features the latest music videos, live performances, contests and more.

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Caracol TV’s La Bella Ceci y el Imprudente debuts on Telemundo. The novela, which combines drama and humor, stars Manuela González, Julián Román and Rita Bendeck. Special guests to the show include Javier Gómez, Norma Nivia and Margarita Reyes. The novela takes place in the exclusive Hotel El Castillo, an important business that’s on the brink of bankruptcy, and only a great investment can save it.

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To commemorate anniversary of the Battle of Puebla, Discovery en Español launched the original production 5 de Mayo: Un Día de Gloria. The docudrama, directed by Mexican filmmaker Gerardo Tort, explores the historical events of this epic battle. Shot in high definition and with a large cast of actors and extras, it was produced by Cactus Films

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Astroloko gives an inside peek into the scandalous world of celebrity love lives via the unpredictable –yet always entertaining- world of astrology. Hosted by Nancy Victoria and Melissa Martínez, this daily entertainment show combines astrology and gossip in a whole new and or iginal way. The show is shot by the independent production company Golden Moon Media LLC for LATV. I F T H

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This new 1-hour reality series takes on the fastest growing sport in the world by bringing viewers inside the ring and into the private world of top Latino MMA fighters, heavyweight champ Cain Velasquez and newcomer Wayne Phillips, as well as top fighters such as Josh Koscheck, Jon Fitch and Daniel Cormier.

Produced by nuvoTV and Original Media.

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From Gustavo Bolívar, the romantic drama is based on Laura Restrepo’s novel, El Leopardo al Sol. In this Romeo and Juliet inspired story, a romance blossoms between young lovers who belong to rival and warring families. The 98-episode novela featuring top international television stars Gaby Espino, Miguel Varoni, Gregorio Pernia and Carmen Villalobos. It’s a Telemundo and RTI Colombia co-production.

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An all-new, 13-part comedy series from Brazil, Mujer de Fases is a modern chronicle on romantic relationships and the search for love. Based on the book Louca por Homen (Crazy for Men) by Brazilian author Claudia Tajes, the series follows the adventures of Grace, a recently divorced 30-something woman who is anxious to I F T H I X T H O R T H S F F restart her life. The cast includes Elisa S Rodrigo Pando, S AntonielaSCanto, Volpatto, N E A N N E A E A S O S O S O Mira Haar and Julia Assis Brazil.

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Each show will rely on the point of view of the recognized journalist Andrés Oppenheimer, often reflecting on what he has written in his weekly column published in The Miami Herald and more than 60 newspapers in the world.

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Univision Deportes Extra (UDX) is a daily sportscast produced from the network’s new state-of-the-art studios in Miami. The hour-long show is led by a dynamic team that includes sports commentator Claudia Trejos, former Televisa sports newscaster Alejandro Berry, reporter and former C O N H I R D E T soccer athlete Antonietta Collins, and S S sports anchor Jorge Calvo.

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Vme’s newest primetime drama is set in the eighteenth century and filmed in stunning locations on the Spanish coastline. Piratas charts a course for adventure and misadventure as an unabashed and philandering member of the nobility is forced into a mission to infiltrate the pirate crew of the legendary Captain Bocanegra. Produced by Telecinco with a cast that includes Óscar Jaenada, Pilar Rubio, Silvia Abascal, and Aitor Mazo.

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Following the success of Ópera Prima Las Voces del Bicentenario and Ópera Prima en Movimiento, Canal 22 Internacional produces the third season of the cultural reality show Ópera Prima @el colectivo, which will focus on contemporary dance.

The show opens the door of opportunity for 20 dancers who, over the course of the eight-week series, will be narrowed down to eight finalists who will perform live at a special gala at Palacio de Bellas Artes in Mexico City.

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How to succeed in the Hispanic TV market PRODU asked a group of Spanish-language TV executives about what they consider to be the basis for a successful strategy in the U.S. Hispanic TV market

Learning about the market, studying the target audience and knowing who makes it up, relevant programming, adequate distribution, and extensive research are some of the keys uncovered on the poll.

For Daniel Otaola, Sales Manager of Satellite Signal at Telefe, the key is finding an opportune moment to provide an answer to a necessity.

“Telefe Internacional has been able to find those exact moments, establish contacts with those who make decisions and count on the support of other companies that have helped us develop, not only at a general level day after day, but offering information services,” said Otaola.

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He also said that there are things that count at the end of the day, and after all these years have resulted in offering quality content. “Telefe’s programming has traveled throughout the entire world, and it has demonstrated that it’s not only for the Argentinean market, but for a global one,” he added.

Martín Breidsprecher, CEO of Azteca América, says that in order to succeed companies have to work on programming and distribution. “If you enter the U.S. with a cable network, you will have some limitations. Despite Azteca América having 68% coverage, it is extremely difficult to compare it to a TeleFutura or a

Daniel Otaola, Telefe

Telemundo, because their coverage is much better than ours. To succeed you need to work on your distribution and, of course, your programming. The key is finding the programming that will make a difference,” he says.

For Patricia Jasin, International Sales Director of Frecuencia Latina Internacional (FLI), distributors of programming, the key is knowing the audience. “I believe the first step is to know the audience in front of you.

The U.S. Hispanic market has its own personality, which differs from the personalities of the individual communities that make it up. This makes the U.S. Hispanic audience

Martín Breidsprecher, Azteca América

special and unique. It’s not the sum of its cultures but their integration, which results in a new and different culture,” she adds.

What the audience wants

Flavio Morales, VP of Programming of mun2 thinks the winning strategy hinges on taking everything you can learn from research and base your decisions on what the audience wants. “Often audiences want certain things that we as programmers go, oh no! We have to experiment, try something completely new, but sometimes the audience itself gives you the answer,” he says.

“The U.S. Hispanic market has its own personality, which differs from the personalities of the individual communities that make it up.

This makes the U.S. Hispanic audience special and unique,” PATRICIA JASIN, FLI

Patricia Jasin, FLI

Flavio Morales, mun2

Morales adds that Hispanic audiences are clearly growing, as shown by Univision and Telemundo. “We need to contrast this data, see what it’s telling us, and program our air based on that. Not all programming will be in English. At mun2 we will have something more balanced. We have also realized there are certain characters that speak Spanish, but have an American lifestyle. The trick is to capture that lifestyle so we don’t have to program 50% Spanish and 50% English, but whatever fits the audience in an organic manner,” he added.

Eileen Piñeiro, Discovery

Eileen Piñeiro, US Hispanic Content Director of Discovery Networks Latin America/US Hispanic, says the greatest differentiator for the company has been the ability to offer the audience high-quality programs with interesting but also entertaining topics.

“Based on the strength and leadership of our portfolio, we bring audiences a unique experience that combines the best of Discovery Networks with magnificent original productions about issues of interest to the U.S. Hispanic audience. Our programming strategy has been very effective. 2011 was a winning year, with a solid performance that

Carmen Larios, Nat Geo Mundo

positioned Discovery en Español as the second most watched Hispanic pay-TV channel for the third year in a row across all major demographic groups,” added Piñeiro.

Carmen Larios, VP of Programming and Development of Nat Geo Mundo, agrees that companies need to know their audience because the Hispanic market is very important and it’s growing rapidly in the U.S. “Nonetheless, it’s not a uniform block.

It’s composed of people with very different backgrounds. Offering a fresh and honest alternative on TV is the key to success,” said Larios.

Albert J. Estrada, Olympusat

Albert J. Estrada, VP of Marketing and Business Development of Olympusat, believes that to be successful with a new channel, or with content dedicated to the Hispanic market of the U.S., the secret is to have something totally different than what is found today in the market. “And with that different entertainment, you reach different markets that haven’t yet been seen, like for example CubaPlay TV, which we have, is something really important to obtain the distribution in the U.S.,” added Estrada.

Maribel Ramos-Weiner

www.produ.com

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The shifting U.S. Hispanic media landscape Alan S okol S e n i o r Par t n e r at InterMedia Pa r tn ers, L LC, C h ai r m an o f WA PA Tel ev is ion C E O o f C i n e l at i n o B o ard o f D i re c to r s of Un iv ers a l S por ts, GMC T V a n d S ou l Tra in Hol din gs

I have personally witnessed the tremendous growth and shifts in U.S. Hispanic media over the past 15 years. 15 years ago many of the largest advertisers in the U.S. ignored Hispanic media entirely. Way too frequently, I heard the refrain, “we reach Hispanics by advertising on English language TV.” We rarely hear that absurd statement today. In 2011, advertisers spent $5.7 billion on Hispanic media, the majority of which was spent on Spanish-language TV. Today, we now frequently hear “we reach Hispanics by advertising on Univision and Telemundo.”

Univision and Telemundo have done a terrific job at providing advertisers

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with a cost-effective vehicle to reach the mass Spanish-speaking audience.

They have often been ahead of their English-language broadcast counterparts in developing creative and innovative marketing strategies.

Today, however, we live in a world of 50 million U.S. Hispanics, the second largest Hispanic economy in the world and the 14 th largest overall economy in the world. This young, large, and dynamic market demands to be addressed in a much more sophisticated and nuanced manner.

opportunity for meaningful revenue generation and value creation.

Hispanic cable has witnessed tremendous growth in recent years as the population has exploded and as Hispanics have grown their disposable income. Dozens of new Spanish-language cable channels have emerged to cater to specific segments of the U.S. Hispanic population, and advertisers are beginning to realize that 50 million U.S. Hispanics can’t all be addressed the same way.

I believe that the growth in Hispanic media will be centered around cable, Internet and mobile. Of these, Hispanic cable offers the greatest

Cable companies have also become much more savvy in marketing their services to Hispanics and providing more compelling programming

options. And it’s working: from 2006 to 2011, subscribers to Hispanic Programming Packages grew by 55%, while overall U.S. cable subscribers grew by only 6%. Marketers are noticing this shift; advertising on Hispanic cable grew by an impressive 21% last year and has had an average annual growth rate of 16% during the past five years. Still, advertising on Hispanic cable significantly underindexes the Hispanic cable audience.

As advertisers seek to be more targeted in reaching specific segments of the Hispanic market, I expect Hispanic cable to flourish, and for more ad dollars to be allocated to Spanish-language cable channels.

p e r s o n a l i t y

Carlos Vasallo, President and CEO of Cine Nostalgia and Cine Estelar “Classic Mexican cinema continues to draw the largest audiences on any screen”

Spanish entrepreneur Carlos Vasallo, President and CEO of Cine Nostalgia, Cine Estelar and other companies related to entertainment, spoke with PRODU about his outlook on the development of the pay-TV industry in the U.S. Hispanic, as well as the future of motion pictures and the movie consumption habits for the Hispanic market

In your opinion, which are the most significant current events in the U.S. pay-TV market and which main trends might result from these?

I would start by saying that there are some fundamental differences between the Hispanic and mainstream TV industries:

Carlos Vasallo

1- The market power and domination of the Spanish language broadcast networks Univisión and Telemundo, which control a vast majority of the almost 63% of Hispanic media spending that goes towards TV, significantly differs from the fate of their general market counterparts which have experienced a fatal erosion of their audience.

2- Understanding of the U.S. Hispanic population. Many industry participants still rather treat this group as a homogeneous part of their mix, without considering critical differences, starting with the fact that this

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is not a mainstream segment. This is a niche that is becoming the main influencer and the largest population segment in the United States. In general terms, the mainstream general TV market represents a mature business, while the U.S. Hispanic TV segment is a growing business that continues to accelerate, contributing 40 percent of new TV households for the 2010-2011 broadcast season, per Nielsen.

In your opinion, which are the new or growing trends you see in the pay-TV industry (specifically when it comes to U.S. Hispanic pay-TV)?

A higher proliferation of Spanishlanguage TV channels offering more content and different genres while main Hispanic networks attempt to rapidly change their programming grids and focus on launching more channels to retain as much of their share as possible and keep relevant and viable to new demands.

Consequently, pay-TV platforms (satellite, cable and telco) looking to keep their negotiation flexibilities will more than ever focus on high-quality Spanish-language channels with solid content and distinctive differentiation, proven success in terms of audience preferences, content rights and abilities to produce new formats, new genres and relevant content.

Other trends are a robust growth in the U.S. Hispanic TV segment that continues to accelerate just as new births and immigration continue fueling the growth of this segment, and growth of new digital technologies, mobile and online. Currently, the platforms taking the lead on this arena are the telcos, mainly led by Verizon FiOS TV. What is your expectation of the U.S. Hispanic pay-TV growth in the years to come?

I do not know what the magic number is, but what I do know is that

“The Hispanic pay-TV industry is of about 4.2 to 4.5 million households today and I would expect it to possibly grow at around 10% to 11% compound annual growth rate (CAGR), which is comparable with Latin America’s pay-TV market.”

Que Dios Me Perdone (Cine Nostalgia)

it would be a faster growth than any other ethnic pay-TV segment in the U.S. The Hispanic pay-TV industry is of about 4.2 to 4.5 million households today and I would expect it to possibly grow at around 10% to 11% compound annual growth rate (CAGR), which is comparable with Latin America’s pay-TV market, the subscriber base of which has grown at a 10.6% compound annual growth rate (CAGR) in the last couple of years. Therefore, close to five million U.S. Hispanic pay-TV households by the end of 2012 looks as a reasonable expectation.

What trends do you see in the U.S. Hispanic market in regards to the consumption of motion pictures?

Classic Mexican cinema continues to draw the largest audiences on any screen: films that show the old Mexico and reflect the Mexican identity more assertively.

Mario Moreno “Cantinflas,” marquee figure of classic Mexican cinema

There are new titles in the market and both the Mexican and Latin American industries have continued to produce films. Many of these productions are not known in the U.S. Consumers always fall back to what’s familiar to them. The diversity and new productions in Spanishlanguage films guarantees that every market supports its talent, but it is difficult for new productions to compete with Hollywood on one hand, and with multi-generational idols such as Vicente Fernández, Pepe Aguilar or Pedro Infante on the other.

What is movie theater attendance like and what are the habits of the Hispanic consumer regarding motion pictures?

It is well known that Hispanics over-index Anglo consumers on movie attendance. This segment represents an attractive target since movie theaters and TV continue to

Mamá Solita (Cine Estelar)

be the most affordable sources of entertainment for Hispanic families in the U.S. What film genres are most consumed by Hispanics?

Drama, action, romantic comedies and comedies in general are attractive genres for Hispanics.

Nonetheless, kids films are in high demand in the U.S., and that is explained by the growth of the populations and the birth rates in this country.

How have new platforms influenced the movie consumption habits of U.S. Hispanics?

Netflix paved the way for a new business model: consumers want to access movies at any point through VOD, online or mobile. The greatest challenge is that movie studios, producers, and the industry in general will have to sacrifice revenue

and profits by adopting this model, and theater attendance rates will drop. Although this drop may not be too dramatic at first, our experience with the impact of Internet on other industries points towards a change.

On one side of the scale is wha t the consumer wants, and on the other are the industry, job losses and its economic impact.

Regarding tablets and mobile apps, it is definitely an area of significant growth. Regarding movie consumption through the Internet, if the right conditions are present, copyrights are protected and piracy is controlled, new business models will emerge to allow this emerging market to grow in a controlled manner.

Maribel Ramos-Weiner

www.produ.com

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Total Market Planning & Investment gains ground over Hispanic Market budget The general consensus is that next upfront season will be a solid one, and that also applies to Hispanic channels. With more programming choices, the U.S. Hispanic TV upfronts of are closing in on the general market both in variety and complexity

Advertising sales, rather than being executed in silos, are increasingly being deployed in an integrated manner across platforms like in the case of Univision Communications; conglomerates leverage synergies, as is the case of Telemundo and mun2 with its parent companies NBCUniversal and Comcast. Then there is Fox Hispanic Media with its portfolio of three pay-TV channels -Fox Deportes, Utilísima and Nat Geo Mundo- and now its free-TV channel, MundoFox; and ESPN Deportes with its ESPN matrix, to name a few.

New platforms and the audiences’ need to access content at any time on all screens have also positively influenced the market.

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For David Lawenda, President of Advertising Sales, Univision Communications, Inc., this will be a solid upfront. “We are optimistic and are entering the year from a position of incredible strength. We had a strong upfront last year where we significantly outperformed the marketplace, regardless of language,” he said.

Lawenda wields a strong argument for media buyers: “This upfront season, we are going out into the market making sure marketers, buyers and planners know Univision is a smart media investment: bigger: 73% share of Spanish language TV; younger: by 15 years (36 vs. 51); DVR-proof: 94% live viewing vs. 75%; less clutter: 12 minutes vs. 15

minutes; more effective: ads on Spanish-language TV far surpass those of the English-language networks in terms of recall and likeability, according to IAG.”

being a part of the NBCUniversal family also helps. There is an ability from us to bring that Total Market solution to an advertiser through one discussion,” says Lovinger.

Total Market Planning & Investment

Lovinger said Telemundo Media has been in negotiations with its sibling, Comcast Spotlight. “We are calling it Telemundo Plus. The idea there is that if you want to combine the Spanish-dominant and bilingual reach from Telemundo with the bilingual and English-dominant Hispanic capabilities from Comcast you can reach the full spectrum that way,” he says. The executive announced there are two pilot programs being developed under this model: one with an automotive sponsor and another with a Package

Dan Lovinger, EVP of Advertising Sales & Integrated Marketing for Telemundo Media, points out there is a trend towards Total Market Planning & Investment, rather than having a Hispanic Market Budget. “I think we are seeing a lot of planners and buyers for the clients, looking at the market overall and seeing what significant piece of the overall marketplace Hispanic should be, that is really encouraging. Telemundo

“I think we are seeing a lot of planners and buyers for the clients, looking at the market overall and seeing what significant piece of the overall marketplace Hispanic should be, that is really encouraging,” DAN LOVINGER, TELEMUNDO MEDIA

David Lawenda, Univision Communications, Inc.

Dan Lovinger, Telemundo Media

Víctor Parada, Discovery US Hispanic

Bob Turner, Azteca América

advertiser. “There is tremendous interest of doing more of these in the upfront,” added Lovinger.

For Bob Turner, President of Azteca América Network and Spot TV Sales, one of the challenges for this upfront is that the company is building a new programming strategy to improve their prime-time ratings. “We are combining new U.S.-produced programs to complement viewer favorites from Mexico,” he says.

ment with us for the 2012-2013 season,” he adds.

more than 100 general market channels,” he says.

Luca Bentivoglio, COO of LATV Networks, believes that in this very competitive market, the networks and channels that can speak directly to the Latino audience in the U.S. will get the leadership and the ratings.

“Our company has a great advantage over its competitors, because it offers the market two products: the first is the TV network LATV Networks, which reaches an 18-49 bi-cultural, bilingual audience with original programming that is alternative and intelligent. The other is American Latino Syndication, which distributes two weekly TV shows in English to

Bentivoglio points out advertising sales are growing and new brands are entering the Hispanic market. “Last year, LATV created and produced with Wrigley’s a series of shows aimed at the bilingual Hispanic that was very successful both for the network and the client. I believe branded entertainment is vital for the future of Hispanic media,” he added.

Víctor Parada, VP of Discovery US Hispanic Advertising Sales, also emphasized the role of Total Market.

“In 2013 there will be more accounts trying to capture the Total Market by integrating strategies that aim to reach Hispanic both in Spanish and English through all the channels Discovery offers in the U.S. It is a very attractive and unmatched synergy for our advertisers,” he added.

Parada also said the categories that are growing in advertising investment include auto, retail, beer, and pharmaceuticals.

Turner pointed out soccer and other sports programming continues to be their most popular programming category. “There’s also strong interest among advertisers in music and entertainment. Our top five categories are mobile, auto, retail, beer and fast food. All five categories have increased their advertising invest-

Court Stroud, Director of Ad Sales of Vme, observes several trends this upfront season. “Overall it looks like there will be an uptick in upfront spending this year. Another major trend will be the true blurring

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Luca Bentivoglio, LATV Networks

between digital video and television and advertisers are responding well to this. We’re finally at the moment where the two are becoming one.

Another major trend this year is content launching across numerous platforms and in several countries simultaneously and also new networks entering the Hispanic market. These will only help grow the overall market,” he points out.

Stroud also emphasized the role of new platforms. “Our online partner, Prisa Digital, is bringing social gaming to Vme’s website which ties content on Vme’s air, such as hits

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Court Stroud, Vme

Águila Roja and El Barco, to the young and hip Latino demographic.

Vme’s online site is going through a complete revamp and will be re-launching in June,” he added.

Customized upfront presentations

For Iván Pérez, VP of Ad Sales of GolTV, there are more customized upfront presentations that really speak to the needs of key clients and agencies.

“One of GolTV’s greatest selling points is that our channel has always been truly bilingual. Bilingual to us

Iván Pérez, GolTV

means that we speak and broadcast in both languages. We speak to our viewers in their language of choice– offering an English and Spanish audio feed – something that many others do not. This means that we are already well suited to handle the bilingual client’s needs,” says Pérez, adding that GolTV has always provided customized solutions for their advertisers and agencies to reach their target audiences. “The network has incorporated unique product integrations in the past year, and has new opportunities on the horizon,” he said.

John Fitzgerald, VP of Sales of ESPN Deportes, is a strong believer in the influence of platforms and multiscreen video access. “We are hearing a lot of conversation about video everywhere (mobile, tablet, computer). We’ll be debuting our version of Watch ESPN (for ESPN Deportes) soon,” he says.

Fitzgerald mentioned their upfront meetings were the opportunity to tell the people two things: The ESPN Deportes commitment to know the Hispanic sports fan and the ESPN Deportes commitment to serve Hispanic sports fans across all media

“A major trend will be the true blurring bet ween digital video and television and advertisers are responding well to this,” COURT STROUD, VME

John Fitzgerald, ESPN Deportes

Tom Maney, Fox Hispanic Media

and in both languages. He has seen growth in the categories of auto and telecom. Studios are also investing more money than they have done in the past.

their client budget in the most effective way possible. We needed to be bigger and MundoFox is that piece. We are calling it a revolution,” he says.

Tom Maney, SVP of Advertising Sales for Fox Hispanic Media, who in August will be adding MundoFox to their group of networks, said that at this upfront they will double at minimum the billing of their portfolio. “The Spanish-language community is looking for choice, high-quality, fully distributed choice which gives them the power to utilize

Maney said the three cable Networks of Fox Hispanic Media (Fox Deportes, Utilísima and Nat Geo Mundo) are going to promote the broadcast channel MundoFox and the broadcast network is going to promote the cable network. “It is called the network effect, the synergy between the broadcast network and the cable channels is going to make each one

of them bigger and stronger. We are going to cross promote, to integrate.

We are going to use the cable networks as incubators for programming that could be brought too to the broadcast channel,” he added.

Luisa Fairborne, VP of Ad Sales for Tr3s: MTV, Música y Más, said one of the challenges this upfront season is that the budget spend is still going t o the Spanish dominant audience.

“We’re slowly helping marketers understand the need to develop strategies that consider this specific demo, to better serve the Hispanic

Luisa Fairborne, Tr3s: MTV, Música y Más

market and experience results for their brand,” added Fairborne.

One of the revenue sources Tr3s will look to further monetize is the digital space (streaming). The channel looks to amplify synergies with general market buys to complement its existing portfolio of clients, and continue to explore opportunities with the programming sales division and MSO partners.

Maribel Ramos-Weiner

www.produ.com

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15 years of CNN en Español: The evolution continues CNN en Español launched in Latin America 15 years ago and in the past two years has evolved to produce 14 hours of programming daily

Alongside 160 invited agencies, advertisers, programming partners, pay-TV operators and a few specialized media of the region, CNN en Español celebrated its 15th anniversary in Atlanta.

Cynthia Hudson, Senior VP and General Manager of CNN en Español and of Hispanic Strategy at CNN/US, emphasized that the channel’s evolution will continue, and that the following stage will work to perfect the model by searching for new projects to add more content to the network.

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“For me, these years have been magnificent because when we launched the new CNNE, we began with a process of evolution, and this process continues, progresses, and that has been my career. For me, the 15th anniversary of CNNE is a moment of great responsibility,” said Hudson.

The executive also indicated that the anniversary celebration would extend throughout the year, and for October, the company expects the launch of new shows such as Latinoamérica Opina and Trendy Topics.

José Levy, Mariela Encarnación, Ismael Cala, Mercedes Soler, Carlos A. Montaner and Juan C. Arciniegas

CNNE recently added shows such as Oppenheimer Presenta con Andrés Oppenheimer and Los Influyentes, hosted by Claudia Palacios.

Original programming

“We were very proud to see the results obtained once Cynthia Hudson joined the project. It’s been a marvelous challenge to renovate and better CNN en Español, taking it to TV of the 21st century,” said to PRODU, Eduardo Suárez, VP of programming of CNNE, during the 15th anniversary celebration of the network in the region.

Suárez emphasized the growth of the network within the Hispanic market in the U.S. “We’ve increased our presence in the Hispanic market without forgetting that 70% of our audience is in Latin America and about 25% to 30% is part of the U.S. Hispanic. The advertisers who have seen the new CNNE have responded very positively,” he added.

He also mentioned the great effort of original programming that the new CNNE is boasting, going from six hours per day about one and a half years ago to 14 hours per day from

“For me, these years have been magnificent because when we launched the new CNNE, we began with a process of evolution, and this process continues,” CYNTHIA HUDSON, CNNE

Master Control

State of the ar t sets

Monday to Friday, along with the Sunday news. “Programming is produced in Mexico, Los Angeles, New York, and in the bureau of Miami which has three new programs and 200 special guests monthly”.

the morning news magazine Café CNN, Actualidad en Vivo, Panorama con Patricia Janiot y Fernando del Rincón, the analysis and news magazine Encuentro, the daily news recap Conclusiones, and Cala, which is our Piers Morgan or Larry King with great prestige,” added Suárez.

“We’ve grown from a channel that produced a round of news to a network of programming and news.

It’s easy for people to see the channel when there are breaking news, but today’s CNNE offers a lot more because it has become a signal with programs catering to many different audiences. These include NotiMujer,

The channel has seen its success on social media sites like Facebook and Twitter, and its website is the third most visited of all CNN’s channels.

Showbiz

Aggressive distribution plan

Currently, the channel reaches 27 million subscribers in Latin America and seven million households in the U.S. In the near future there are plans to aggressively expand distribution in the U.S. Hispanic market, starting with main cities such as New York and Miami. For the channel, this would diversify the opportunities for ad sales.

This election year the channel signed Nissan as sponsor of the elections coverage Voto Latino 2012, both for TV and CNNE’s websites.

Glenda Umaña and Fernando del Rincón

There are also synergies between domestic CNN and CNNE. A good example is Volkswagen, which bought red carpet events on both networks.

Another tool the channel is exploiting is iReport, citizen journalism the CNNE uses to tie TV to the Internet.

This tool also allows CNNE to receive feedback from the Hispanic community about relevant topics, something not many U.S. channel can offer.

Maribel Ramos-Weiner

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Luis Villanueva

Kiri El Payaso (Semillitas)

Somos TV: Next are HD and the launch of Klavo Somos TV is satisfied with its two pay-TV channels in the U.S> Hispanic market, ViendoMovies and Semillitas.

“We entered the market with the two channels and they have been key to developing the credibility of Somos TV. Our strategy has been serious and consistent and the quality of the product is competitive against the best in the market,” says Luis Villanueva, CEO & President of Somos TV. He is particularly happy with the growth of Semillitas. The channel signed distribution agreements with major cable companies in the U.S. and Puerto Rico and it’s currently in negotiations for additional distribution.

ViendoMovies, which launched in 2006, it’s already a popular channel with wide distribution and has become a prestigious name in Spanishlanguage film.

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Villanueva says the next step is upgrading to high definition. “We’ve made progress and will be able to offer soon,” he added.

Klavo, the group’s third channel, will launch in the third quarter of 2012 with a test signal. “It is geared towards Latino males, which surprisingly is the only multicultural market with a male majority,” added Villanueva.

Klavo will be headed by Armando Chirinos and will feature original Spanish-language programming from the main producer countries, especially from Mexico. It will feature a balanced mix of sports, movies, current events, documentaries, series, and an attractive female presence, all packaged in a hip and current fashion.

Luis Torres-Bohl

More games from Liga Mexicana de Béisbol

Mexicanal continues to consolidate its position in the market After seven years on the air, Mexicanal is seeking to tighten the relationship with its audience, and to this end it is consolidating programming from its Mexican providers and offering viewers content they want to see.

As part of the strategy, Mexicanal signed an agreement with Sistema de Radio y Televisión de Puebla to provide content for the region. The signal will also increase to 20 the number of televised games from Liga Mexicana de Béisbol (Mexican Baseball League). The league consists of 40 total games from April to August. Mexicanal will mainly air the

games of Piratas de Campeche and Rojos del Águila de Veracruz.

Luis Torres-Bohl, President and CEO of Mexicanal, also said they signed a deal with Calderón Films, a company that distributes Mexican movies from the 50’s, 60’s and 70’s. “We will also have several specials to celebrate Cinco de Mayo and other Mexican festivities,” he added.

Torres-Bohl pointed out there will be changes in distribution. “We don’t have specific announcements yet, but we’ll have important changes in the coming months,” he added.

s p o t l i g h t

Ricardo Guzmán

Antonio Briceño

Perú Mágico unveils new image

Channels of Imagina US under expansion

With a more contemporary and international look, while still maintaining the essence of the Peruvian culture, Perú Mágico unveiled its new image, with new ID’s, music and logo.

“We’re excited with this new look. It marks the beginning of a new stage at Perú Mágico, which will soon have new programming on the air,” said Ricardo Guzmán, Director of Distribution de Media Networks.

Perú Mágico offers news, sports and lifestyle programming. Some of its

shows include Aventura Culinaria, hosted by renowned chef Gastón Acurio, and the broadcast of Copa Movistar, the division one soccer tournament in Peru.

Produced by Media Networks, Perú Mágico is a 24/7 channel with over 13 hours of new programming daily.

75% of its content is original productions and 100% of it is produced in Peru. It is distributed in the U.S. by DIRECTV (channel 431), through the packages Óptimo Más, Más Ultra, and Lo Máximo.

Imagina US’ signals Pasiones and Centroamérica TV are expanding distribution in the Hispanic market.

According to Antonio Briceño, VP of Affiliate Sales of Imagina US, the two channels will enter Comcast’s grid by third quarter of 2012.

He also said there are plans to explore new distribution models such as pre-paid TV and new platforms like IPTV and digital terrestrial over the air.

Briceño also announced the addition of Be in Sport and ¡HOLA TV! HD to the Imagina US portfolio of channels.

On the topic of programming, the executive mentioned Dominican

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baseball will start in October on TV Dominicana, Pasiones will premiere Anastasia, and also pointed out the multicultural block with Asian and European productions has been well received by the audience.

Briceño said Centroamérica TV kicked off the Central American soccer leagues and the qualifying matches for the Brazil 2014 World Cup, while TeleAmazonas started broadcasting the Ecuadorian Soccer League.

In regards to TVE, Briceño announced some technical improvements such as closed captions, an additional audio channel and the 16:9 format.

Kurt Pflucker

Flavio Morales and Diana Mogollón of mun2; Larr y Hernández; Chiquis, and Haythem Haddad, of DUB Magazine

LAETV reaches 10th year with a balance of 20 channels

mun2 reveals new programming lineup

10 years after launching operations as representative of the ethnic signals of the U.S. Hispanic market in the area of direct response, Latinamerica Ethnic TV (LAETV) already boasts a client portfolio of 20 channels and a 30% growth in 2011.

which include Centroamérica TV, Pasiones, and TeleAmazonas. We also represent TV Colombia with its news channel NTN24, in addition to Telefe Internacional, TVN de Chile, etc. It’s a total of 20 channels we represent today,” said Pflucker.

Kurt Pflucker, President of LAETV, told PRODU they have recently made inroads in the representation of free-TV channels such as TVC + Latino, a new California network launched by Mexico’s PCTV and genTV of Miami-based Caracol.

The executive also announced the recent addition of TyC Sports to LAETV’s portfolio.

“We started operating in 2011 representing SUR Corporation and later the channels of Imagina US,

“We differentiate from the rest because we have a sales force that reaches clients face to face; it allows us to offer a more personalized attention. We manage our inventory professionally and ethically,” he added.

mun2 unveiled its 2012-2013 programming lineup. The channel will premiere Jenni Rivera Presents: The Chiquis Project– one of generation YLA’s (Young Latino American, 18-34) most vibrant personalities whose adventurous life is constantly evolving in a uniquely American way.

The network also announced the Larry Hernández project Larrymania, a docu-reality series showing the personality behind the Regional Mexican star; and DUB Latino, a magazine show focusing on the car-culture passion and celebrity lifestyles of the hottest names in Latino entertainment. mun2 will also have the U.S. premiere of the telenovela Ojo Por Ojo, which puts an accent mark on a very

Ojo Por Ojo

modern and urban Romeo-and-Julietthemed storyline.

“This season we are on track to have our best season ever with doubledigit growth in primetime among Total Persons and Adults 18-34 viewers,” said Diana Mogollón, General Manager of mun2. “mun2 continues to provide our U.S. Latino audience relevant content regardless of language. From the aspirational and sensational I Love Jenni, to our newest buzz-starting additions - Jenni Rivera Presents: The Chiquis Project and the Larry Hernández reality series Larrymania – our 2012 programming lineup is a snapshot of the dynamic Latino experience today,” added Flavio Morales, Senior Vice President of Programming & Production of mun2.

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Emiliano Saccone

Luis Balaguer

MundoFox will launch with 75% Hispanic household penetration

NueOn: A new YouTube Hispanic channel

by Electus and LatinWE

MundoFox, the new free-TV network aimed at U.S. Hispanics created by the partnership between Fox International Channels and RCN Television Group of Colombia, will launch in the third quarter of 2012.

Emiliano Saccone was appointed President of the new network which secured affiliates in 20 DMAs, representing over 40% of U.S. Hispanic households, and is expected to exceed its original goal of securing distribution in 75% of U.S. Hispanic households by launch.

The principal differentiator of the new channel’s programming is centered on what constitutes Fox’s brand DNA: “Entertainment Latino but an American attitude,” said Saccone.

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Although MundoFox will back the productions it has done within the proven infrastructure of RCN and Fox in Latin America, there have always been plans to produce locally in the U.S. “We have so many options, but what we don’t find easily is experience in producing weekly dramatic series of an hour in Spanish in an American style yet,” said Sacconne.

The initial affiliate list includes flagship station KWHY (Channel 22) in Los Angeles, owned by the Meruelo Group and WJAN (Channel 41) in Miami, owned by America CV Group. All affiliates in the top 10 markets are full-power stations or are fully distributed in cable and satellite.

Ben Silverman’s multimedia studio Electus, announced the initial programming and talent lineup for its new Hispanic celebrity-oriented, pop culture channel, NuevOn (Spanish for ‘New On’), that recently lauched on YouTube.

NuevOn, which features high-impact, buzz-worthy programming almost entirely in Spanish, was conceptualized by Electus in partnership with Luis Balaguer, CEO of Latin World Entertainment (LatinWE), and a seasoned team with over twenty years of expertise in creating and marketing hits, including Melissa Escobar, a veteran producer and programming executive with over a decade of experience at Univisión where she began her career.

Ben Silverman

The YouTube channel will feature a variety of entertaining reality, drama and comedy formats that are specifically tailored to young, multi-cultural Latinos.

The programming includes shows like the news, gossip, fashion and the humor series Feim Fix, starring Felipe Viel as his alter ego Franchis Mozzo. Other premium content for the site includes Mi Vida Con Toty, starring Sofía Vergara and produced by her son documenting her life; the scripted thriller Archivos Mortales, produced by Efe3, a leading Chilean TV and film production company; King of the Floor; Yes You Can with Chabán, La Gran Royal and Turn it On.

Tom Mohler

Mary Kate and Ashley: In Action

Olympusat signs U.S. and LatAm content deal with Cookie Jar Olympusat, Inc. signed a partnership with Cookie Jar Entertainment, for both expanded business in the U.S. and in Latin America as well as to carry their Spanish-language content on ¡Sorpresa!, Olympusat’s 24/7 Spanish-language children’s network.

This partnership will add a portfolio of new series to ¡Sorpresa!’s existing and future lineups. Through this agreement, Olympusat will also have access to Cookie Jar’s library of over 6,000 titles, including series like The Busy World of Richard Scarry and Mary Kate and Ashley: In Action.

These titles, among others, are dubbed in Spanish.

“We are very pleased to be developing new projects together as well as adding this new programming from Cookie Jar to our ¡Sorpresa! channel, which currently reaches 1.5 million subscribers and is carried over many cable providers in the United States and Puerto Rico,” said Tom Mohler, President & CEO of Olympusat, Inc. “Our efforts to make the network more relevant to U.S. Hispanic children by offering bilingual programs and adding new and exciting content, including these new programs just acquired from Cookie Jar, have met with great success,” he added.

David Neal and Beau Ferrari of Univision with the UDX team: Antonieta Collins, Jorge Calvo, Alejandro Berry and Claudia Trejos

Univision Deportes Network debuts with wide distribution on DishLATINO The new pay-TV channel of Univision Communications Inc., Univisión Deportes Network (UDN), launched with widespread distribution on DishLATINO. David Neal, Senior VP and Executive Producer of Univision Networks – Sports, introduced the four anchor team that will lead the Univision Deportes Extra (UDX) news block: Claudia Trejos, Alejandro Berry, Antonieta Collins and Jorge Calvo.

Correspondents Jaime Motta, Lindsay Casinelli and Iván Kasanzew will also report from Los Angeles, New York and Miami, respectively.

“We hope UDN is a game changer.

We offer our viewers unprecedented access to Liga de Fútbol Mexicana (Mexican Soccer League). We offer commentators and content form our partners Televisa and Televisa Deportes Network (TDN). These shows are being seen in for the first time in the U.S. thanks to UDN. We think it’s a powerful combination,” said Neal.

The UDX set has a high-tech design to emphasize the new channel’s HD capabilities.

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LATV

Luca Bentivoglio

Edward Safa

Luis Cárdenas

Rafael Gutiérrez

Luca Bentivoglio is currently Chief Operating Officer of LATV Networks, where he oversees operations, programming, production, marketing, sales, distribution, affiliate relations and digital media. Luca is also responsible for American Latino Syndication, a division of LATV Networks that produces and distributes via national syndication the award winning shows American Latino and LatiNation.

As CFO, Edward Safa oversees all company accounting practices, including accounting departments, preparing budgets, financial reports, tax and audit functions. He also directs financial strategy, planning and forecasts; conferring with President, VP of Sales and department heads. Supervises investment, studies, analyzes and reports on trends, opportunities for expansion and projection of future company growth.

As Director of Programming, Luis Cárdenas is responsible for the acquisition of programs and the development of new productions for LATV. Cárdenas supervises and coordinates all production activities with strategic content partners in Mexico and Latina America. In addition, he works with sales and marketing to maximize relevant business opportuni ties across all platforms.

Rafael Gutiérrez is Senior Vice President of Advertising Sales and Marketing at LATV Networks. In his role he oversees sales for the LATV Network, American Latino Syndication, which includes the shows American Latino and Latination and KJLA-57, LATV’s O&O full power station in Los Angeles. Since joining the Company in February 2009, Mr. Gutiérrez has fully integrated and consolidated LATV Networks sales structure across all media platforms.

COO

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Chief Financial Officer

Director of Programming

LATV is the only remaining Latino-owned TV network in the Hispanic television space. Its programming primarily targets US-born Latinos, with content that features a combination of originally produced shows as well as licensed content that has never before been seen in the U.S. LATV’s fully-owned

SVP of Advertising Sales

Andrés Rincón

Director, National Ad Sales & Marketing Andrés Rincón is responsible for all Network Sales for LATV and American Latino Syndication. Based in New York City, Rincón also oversees sales for Chicago, Miami, and the Texas markets. He is highly involved in the network’s overall sales, business development and branded entertainment strategy.

subsidiary, American Latino Syndication, produces and distributes American Latino and LatiNation, two Latinothemed TV programs that are broadcast on general market stations in over 100 cities nationwide as well as the Virgin Islands and Puerto Rico.

CNN

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Juan Andrés Lozano and Carlos Astolfi of TBS, Rolando Santos, Founder of CNN next to Cynthia Hudson of CNN en Español and CNN/US, and Juan Carlos Urdaneta, President of TBS LatAm

Juan Carlos Urdaneta of TBS LatAm next to Cynthia Hudson and Eduardo Suárez of CNNE

Isaura Morales of Turner International México next to Benjamin Fernández of CNN en Español, and Adacelis Pérez-Otero of TBS LatAm

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José Levy, Glenda Umaña, Patricia Janiot, Carlos Montero and Mariela Encarnación, some of the CNN en Español talent

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Isabel Bucaram of CNN en Español US next to Cynthia Hudson and Eduardo Suárez of CNNE

t l a n t a

María José Ezquerra of Arena Media and Natalia Vasco of Havas Media

End of the shoot of the CNNE 15th anniversary special

Correspondent José Levy with Kabbara Ghatim from the Curacao Tourism Office; Yanira Puy, Marketing Director for Andean and Caribbean Region, and Rodolfo Proaño, Manager of Affiliates of CNNE

Turner’s Caroline Rittenberry and Juan Carlos Urdaneta

c e l e b r a t i o n

Xavier Serbiá, host of CNN Dinero

Tricom’s Rafael Melo, Anaimée Acta and Rosario Veras, with Irwin Inman of Turner

Host Camilo Egaña, and Cathy Reyes, Programming Manager, next to Eduardo Suárez, VP of Programming of CNNE, Marisa Azaret, medical affairs contributor and Beatriz Montalvo, Creative Director of CNNE

Osmar Bolívar and Yatzú López of DAT TV, next to Natalia Romero Rosania of Editorial Televisa Colombia and Lizette Arango of Caracol

Arturo Ruiz of Mindshare and Alfonso Brito of the Mexican government

Mariana Piñango of Turner, next to hosts José Levy and Mercedes Soler, and Turner LatAm president Juan Carlos Urdaneta

Univision Deportes Network

launch party in

Eric Conrad, Univision Deportes; Howard Handler, MLS; Don Garber, Commissioner, MLS; and Carlos Deschapelles, SVP, Sport Sales, Univision Deportes

José Garriga, VP, Sports Sales, Univision; Antonietta Collins, anchor, Univision Deportes Extra; and Marco Liceaga from Soccer United Marketing

Jeffrey Webb, Caribbean Football Union Representative to FIFA; Beau Ferrari, Univision Networks and David Neal, Univision Deportes

José Garriga, Univision; soccer player Luis “El Matador” Hernández and Garth Tiedje, Horizon Media

Natalia Sáenz, República Deportiva; Lindsay Casinelli, Alejandro Berry and Antonietta Collins from Univision Deportes Extra; and Alba Galindo, República Deportiva

Hispanicize 2012

in

New York

Beau Ferrari, EVP of Operations, Univision Networks; Luis “El Matador” Hernández, former member of the Mexican National Team and the LA Galaxy; and David Neal, SVP of Production, Univision Deportes

José Garriga, Univision; Félix Alvarez Garmón, SVP, IMG Sports; and Sam Stuart, National Broadcast

Carlos Deschapelles, Univision Deportes; Ariel Alvarado, former President of the Panamanian Football Federation; Jeffrey Webb, FIFA; Antonietta Collins, Univision Deportes Extra; Rafael Salguero, CONCACAF and FIFA; Alfredo Hawit and Justino Compeán of CONCACAF

Miami

Actor Steven Bauer (Scarface) with Manny Ruiz, CEO Hispanicize 2012

Emilio Estefan with Hispanicize 2012 CEO Manny Ruiz and Cristy ClavijoKish, CEO & partner, Hispanicize digital

Actor Andy García and Manny Ruiz of Hispanicize at a special screening of For Greater Glory

María Elena Salinas of Univision

César Millán from Nat Geo´s Dog Whisperer and one of the Latinovators speaks at Hispanicize

Nely Galán, creator of the Adelante Movement

Flash mob breaks out at Hispanicize (dancing) and Latina entrepreneur Nely Galán, creator of the Adelante Movement, joins the party www.produ.com

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