2013 The Cable Show - Washington, D.C.
Producing
for the
US H i sp a n i c
audiences
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by 4.5 Stateside Puerto Ricans… They are singers, actors, newspeople, entertainers… They are the vibrant talents of Puerto Rico Network! And they are known, loved and WANTED by the 4.5 Puerto Ricans living in the United States. Get them… 4.5 million will want your cable or satellite service, too… For information, call OlympuSat at
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Programming
Reinforcing
Azteca America announced the appointment of Margarita Black as VP of Programming. There she will be responsible for daily programming and also collaborate with long-term strategy. The appointment is effective immediately. Black, previously, was VP Programming, Promotions & New Program Development at Galavisión. Before that, she worked as a TV and theater producer in Miami and Venezuela, her native country.
Margarita Black
Guillermo Santa Cruz
Partnership
Univision Communications Inc. has made a strategic investment in El Rey Network. El Rey is an upcoming Englishlanguage general entertainment cable television network targeting youngadult Latino audiences created by the American filmmaker Robert Rodríguez and FactoryMade Ventures. The Network will launch in December 2013 having nationwide distribution through Comcast. “El Rey Network will serve as a launching pad to satisfy the tastes of young adults looking for exciting, cinematic, action-packed content,“ said Rodríguez.
Expansion
Zodiak Latino announced the appointment of Carlos Márquez-Sterling as VP of Development and Production. Márquez-Sterling will be based at Zodiak’s Miami office and report directly to Harris Whitbeck, Zodiak Latino CEO, and Juan Maldonado, Zodiak Latino CCO. His primary focus will be developing new unscripted series as well as adapting Zodiak entertainment formats for both the US Hispanic and Latin American markets.
Robert Rodríguez
CHIEF-EDITOR: Ríchard Izarra - MAIN EDITOR: Maribel Ramos-Weiner
Carlos Márquez-Sterling
Conde, Gueylin Méndez - ART: Sergio Szwarcberg, Liliana Martínez - PHOTOS &
EDITORS: Marcela Tedesco, Cynthia Plohn, Pancho Gutiérrez, Ezequiel Iacobone,
VIDEOS: Ana Magnani, Sofía Izarra, Luz Nis, Ignacio Izarra - SYSTEMS: Mauricio Roda
Lucas Robledo, Vanessa Maldonado, Jaime Quintero, María Carolina Alonso,
- TRANSLATION: Eduardo Kondracki, Ana G. Villanueva - CORRECTION: Luis Alberto
Vladimir Martínez - SALES & CUSTOMER SERVICE: Roko Izarra, Valeria Nardecchia,
Magnani - SUBSCRIPTIONS: Elangy Trujillo
Sebastián Novacovsky, Mara Fernández, Amy Ibarra, Kalú Fermandois, Matías
37 NE 28th St. Miami, FL 33137, EE UU - INFO: info@produ.com; ventas@produ.com;
Stetson - PRODUCTION: Andrea Jurado - DATA: Ana María Herrera, María Carolina
subscriptions@produ.com - T +1-305-256-6774
Bermúdez, Jeimy Pinoargote, Luz Andrea Hernández - ADMINISTRATION: Luciana
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IMG Media is reinforcing its attention to the U.S. Hispanic market and Mexico with the appointment of Guillermo Santa Cruz as VP, Latin America & U.S. Hispanic for IMG Media. “IMG has a large presence in Latin America, the U.S., and the world, but now we want to focus a little more on the U.S. Hispanic market where the growth is on the rise. The Hispanic market now extends from one end to another, from Alaska to Tierra del Fuego there is a Hispanic market, is not just Latin America,” Santa Cruz said.
www.produ.com
Investment
Vme Media Inc. has secured a major investment with Cedel Investments, a group of Florida-based private investors. The new investors gain controlling interest in Vme Media, Inc., in the U.S. Hispanic content and the distribution company. “This investment permits Vme to continue its expansion and commitment to providing quality educational programming to the Latino community. The investor group is making a substantial investment in Vme to ensure the future of Vme’s mission,” said Eduardo Hauser, Chairman of the board.
Eduardo Hauser
New media
Global independent distribution company Echo Bridge Entertainment has hired Camilo Bernal as VP New Mediafor for US Hispanic and International. Michael Rosenblatt, Chairman and CEO and Emilia Nuccio, International Distribution President, made the announcement. Bernal will be responsible for all New Media business development functions and the strategic planning, deployment, and management in the multi-platform expansion of Echo Bridge Digital Media initiatives for the US Hispanic market and worldwide. He will report directly to Nuccio and will be based in Miami.
Production
José Lascurain is the new Director of Production and Development at Endemol Latino based in Miami, which covers the U.S. Hispanic market and Mexico. Lascurain, is a Mexican producer who has done reality shows for Mediamates, Televisa, and Blindspot. At this new position he reports to Mauricio Piccone, Sr. VP at Endemol Latino. He indicated they are moving to Mexico, bringing everything including offices and their own forum.
José Lascurain
Digital series
Camilo Bernal
Sierra/Engine Television is partnering with Pixo Entertainment, Co-Executive Producer Christopher Spellman, and Co-Executive Producers Juan Carlos Razo and Pepe Garza of Talento Inc. to produce an animated series entitled Don Cheto for Electus and LatinWE’ YouTube channel, NuevOn. This project marks the second series Chris Philip has been involved with for NuevOn after having successfully launched México’s comedy troupe, La Gran Royal, together with Engine partner Paulette Bensussen, where they have achieved over 22 million views for the Colibritany sketches.
Chris Philip
www.produ.com
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New network
Crossover
El Rey Network announced that Scott Sassa, an accomplished media business executive, will be its new Vice Chairman. El Rey is being jointly launched by iconic filmmaker Robert Rodríguez and FactoryMade Ventures. Antoinette Alfonso Zel, a marketing and branding executive from one of the most highly awarded advertising agencies in the country, will now step into the newly created role of Chief Marketing Officer for El Rey.
Scott Sassa
Daniel Gutman
Reaping success
Growth
Carlos Mesber and his company High Hill Entertainment have many reasons to celebrate. On the one hand announced that it has associated with the channel Cinelatino and Jim McNamara to produce Misterio’s, a unit format with two hours episodes, and on the other hand, Telemundo revealed at his recent Upfront the broadcast of the celebrity show Suelta la Sopa, which is High Hill’s second project done for the network.
Carlos Mesber
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Sci-Fi drama Star-Crossed —formerly known as Oxygen— was officially picked up to series by The CW. CBS TV is the studio with Olé and Powwow producing. Star-Crossed is a dramatic series based on a Spanish format. The creation of this sci-fi format is the first outcome of the agreement that Isla Producciones and 360 Powwow have established for co-developing nonscripted projects for the US market.
www.produ.com
Imagina US and Mediapro hosted a cocktail party to honor the recently proclaimed president of La Liga de Fútbol Profesional (LFP), Javier Tebas. During the event Tebas noted the dramatic growth that Spanish soccer had during the past 10 years thanks to broadcasting rights. “This impressive growth would not be possible without the support of Mediapro. For Spanish soccer, Mediapro has meant proficiency within broadcasting rights, professionalism, and international expansion of professional Spanish soccer and La Liga as a brand,” he said.
Javier Tebas
Captioning
Somos TV’s Semillitas and Dicapta, a media access company, announced their partnership to serve Hispanic children with disabilities. Thanks to a grant awarded by the U.S. Department of Education, Dicapta will add captioning and video description to Semillita’s educational programming allowing children with audio and visual limitations to have access to its unique content. “In the case of children with special needs, we think that our support in helping parents is particularly valuable in providing healthy entertainment and assisting in the preservation of our heritage and contribution to this nation’s diversity,” said Luis Villanueva, President and CEO of Somos TV.
Luis Villanueva
Debut in LatAm
Alterna’TV, whose principal focus until now has been the Hispanic market in the U.S., has officially contracted Pablo Mancuso as Latin America Sales Sub-Director to strengthen the efforts for the region. “We have high expectations in the Latin American market, where we bring fresh and innovative content,” said Mancuso. Alterna’TV, a content division of Satmex, is a U.S.based company that focuses the bulk of its business in that market, where it has been distributing more than a dozen channels over the past 10 years.
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www.produ.com
Fluency
Peter Blacker, Executive Vice President, Digital Media and Emerging Businesses at Telemundo Media, whose expertise has made Telemundo an online media leader, will head the new Fluency, a studio solely dedicated to the creation of multi-platform and bilingual content. Blacker indicated the studio’s first product would be ready this summer: La Buena Mala, an original 90-minute production that will be customized for tablets and mobile devices, and even for broadcast TV. Peter Blacker
Fusion
Pablo Mancuso
Veteran executive Billy Kimball is joining the new network for Hispanics from ABC and Univision, Fusion, as Senior Vice President and Chief Programming Officer. He’ll be based in Miami. For more than 25 years Kimball has been a writer, producer, and executive in television, radio, film, publishing, and online media. He has produced or executive produced more than 400 hours of television, including Comedy Central’s Indecision ’92 and nine annual Independent Spirit Awards shows. He has written eight episodes of The Simpsons and co-wrote the influential documentary Waiting for Superman.
Billy Kimball
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Uncover how Brazil prepares its infrastructure for the upcoming 2014 World Cup. From rebuilding the famous Maracana stadium in Rio to developing a brand new stadium in São Paulo and bringing Manaus up to modern day standards so they can also be a part of the games and festivities. Brazil is getting ready to host millions of guests from all over the world and Armando el Mundial will show how this project gets underway and progresses.
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Stand Up & Deliver is a sidesplitting comedy program showcasing current top Latino comics, hosted by Julissa Bermúdez and José Sarduy. The half-hour show will feature Dillón García, Richard Villa, Simply Cookie, Alfred Robles, and many more.
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eContenido has started a production of a special multimedia project about medicine and wellness for television, radio, and online. The show will be produced in English and Spanish and will focus on the treatment options offered by HeartVein NYC —a clinic lead by Dr. Back Kim that offers treatments for problems of the cardiovascular and circulatory systems. eContenido will be producing commercial spots for television and radio, as well as two half-hour radio shows.
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El Factor X is the original Spanishlanguage version of the worldwide phenomenon The X Factor, where U.S. Hispanic viewers will help choose the next young Latino superstar or breakout music group. In 30 one-hour daily weekday episodes produced by Fremantle, El Factor X includes auditions held in some of the nations’ top Hispanic-populated cities and E N T T live voting by audiences features at home. S
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Azteca America announced the second season of La Isla, El Reality. The show will be held at the idyllic beaches of Dominican Republic, with the participation of six celebrities, six famous and six unknown participants, a total of 18 participants who will fight to be the last survivor of La Isla and thus become creditors of more than US$150,000 in prize money.
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This new music celeb-reality series Alerta Zero documents the trendsetting Chicago-based band mates of Alerta Zero who were former members of Alacranes Musical, and will follow the young artists as they strive to take over the charts as the newly formed group. Led by Memo Ibarra, the one-hour 10-episode series will focus on how the young bicultural group must reinvent themselves and their music with a new name, the crazy drama and eight larger-than-life personalities.
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This riveting Televisa telenovela follows the story of Marina, when the disclosure of the indiscretions of her vengeful former boss forces her to find a job in a small fishing village. There she meets Damián, the owner of the fishing boat La Tempestad and they fall in love. This telenovela features today’s hottest heartthrob and crossover sensation William Levy E W R E E N T Vand N N former Miss Universe TXimena Navarrete, and is produced by S S N E Salvador Mejía. N E W T R E N A S O
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Telemundo Studios is producing Dama y Obrero in Los Angeles, starring Ana Layevska, José Luis Reséndez, and Fabián Ríos. This is a love story of two people who discover that, despite the many obstacles keeping them apart, their love is capable of transcending all adversaries, prejudice and class distinctions. The novela is an original story by scriptwriter José Ignacio I F T H I X T H O R T H Valenzuela, adapted for Telemundo S F F Studios S by SandraSVelazco with Sthe N by Aurelio E A N N E A E A executive production S O S O S O Valcárcel.
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Destino Brasil ESPN D e p o r t e s The pre- and post-match analysis dedicated to the World Cup Qualifying matches in its way to Brazil will continue to air on FIFA WCQ dates with the latest news and analysis around CONCACAF, CONMEBOL, UEFA Confederations and the Mexican National Team. ESPN Deportes will continue to air qualifying matches on every FIFA date primarily featuring UEFA teams including Spain, France, Italy, Portugal, and Netherlands. The network will also continue presenting FIFA friendly matches.
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Pioneering young adult novela that engaged over 5 million Hispanic viewers in its first season in 2010, returns with a new cast of wild and charming high-society girls who continue to challenge the role model set by their parents and their charm school. Niñas Mal 2 delivers an adolescent awakening to the path of questionable friendships, forced loyalty, and new rituals of acceptance.
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Award-winning and adored newscaster, Myrka Dellanos, presents Noticiero Estrella TV. She is bringing to the viewers the most fascinating and emotionally thrilling news from around the country and the world, which are very important to the Hispanic Community.
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Marco Antonio Regil returns as host of the series new season, which was filmed entirely in New York City. Produced by Shine Latino, this season features a brand new round of contestants from around the country —each vying for a chance to win up to $100,000 in a series of ten different challenges with increasing levels of difficulty.
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Hispanic Information and Telecommunications Network (HITN) and eContenido have partnered to broadcast the exciting new series Dinero y Más with Yamila Constantino, an award-winning multimedia journalist. Targeting Spanish-speaking audiences in the U.S., Dinero y Más offers useful information and tips on how to manage money and family C O N H I R D E finances effectively and also Tprovides critical informationSto support S N E A N E A Hispanic small business owners. S O S O
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What happens when a woman becomes pregnant, and then must use every means conceivable to hide the pregnancy? And then what happens when she must finally reveal her secret, no longer able to hide the truth? Each episode of Embarazo Secreto follows the stories of two women who have their own reasons for hiding a pregnancy from their family, friends, boyfriends, bosses, etc.
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Hispanic families in the U.S. can now enjoy a new Spanish-language daytime game show produced by WAPA Televisión Puerto Rico, El Tiempo es Oro that airs in the U.S. on WAPA América. Hosted by Josué Carrión, the 60-minute show invites the audience to participate in bold, extreme, and hilarious games for the chance to win cash and other prizes.
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Latinoamérica Televisión will debut the comedy series LaLola, produced by Dori Media Contenidos. It features an ensemble cast of eccentric and lovable characters as it observes the ultimate paradox of a once stalwart playboy as he suffers the experiences of being female. Starring Carla Peterson and Luciano Castro.
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CNN Latino celebrates its first Upfront presentation CNN en Español and CNN Latino, opened the first Upfront of U.S. free-TV channel CNN Latino
At the Upfront, Cynthia Hudson, Senior Vice President and General Manager of CNN en Español and Hispanic Strategy for CNN/U.S., emphasized that CNN en Español and CNN Latino complement each other: CNNE for Latin America and CNN Latino for the Hispanic market in the U.S. Hudson announced new affiliate stations, a programming road show with its stars, and reported sustained growth in advertising sales “CNN Latino has been extremely well received by our Hispanic audience. We have an alternative product that our market deserves. We’re excited because we added an affiliate in Salt
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Lake City,” said Hudson. To date, CNN Latino is distributed in six markets in only four months.
On the road
Conclusiones, the primetime show that airs on CNN en Español hosted by Fernando del Rincón that monitors the key happenings of the day, combining in-depth analysis of the most important news of the day, will be recorded in Los Angeles in October. CNN en Español’s magazine-style morning news show, Café CNN, anchored by Carlos Montero, Lucía Navarro and Alejandra Oraa, will also hit the road and record its show from Mexico in September.
Ismael Cala
Moreover, Cala, the primetime interview show that airs on CNN en Español hosted by renowned journalist Ismael Cala, will record a special series of interviews from Los Angeles in November with some of the most prominent Latin Americans and U.S. Hispanics. The shows for CNN en Español that will have new special editions this year include: Fashion backstage pass, a worldwide take at Fashion Week that goes behind the scenes to look at the latest trends in the industry. Planeta verde, a series of special reports presented by CNN special correspondent, environmentalist, and
Fernando del Rincón
documentary-maker, Phillipe Cousteau. Camino a la Copa Brasil 2014, CNN en Español’s coverage of the days leading up to the World Cup and the tournament live from Brazil and around the world, with insightful reporting, high profile interviews, specials, in-depth analysis, and a global perspective, not only on the air, but also online and on mobile. Frente a frente, a series of specials hosted by Spanish journalist, Ana Pastor, where she will interview some of the most important Spanish and international personalities. Vive el golf with Lorena Ochoa.
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Hispanic TV Upfronts: Increasing original content and multiplatform The Hispanic TV Upfronts were represented by 11 groups of Hispanic media that demonstrated its multiplatform power and original production
Around 11 groups of Hispanic TV channels, including broadcast TV and pay TV signals, participated in the traditional May week in New York Upfronts: Univision Communications, Telemundo Media, Azteca America, Estrella TV, LATV Networks, Vme, Discovery U.S. Hispanic, ESPN, Fox Hispanic Media, Tr3s, and NUVOtv.
First Hispanic Digital Content NewFront
Something new was Univision Communications Inc. held the industry’s first Hispanic Digital Content NewFront presentation in New York City. They also unveiled plans for a new slate of original digital content —including Flama, a new digital destination for Hispanic mil— to reach modern America and Latino culture consumers.
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“Univision is leading the marketplace to the two biggest growth opportunities for advertisers today —Hispanics and Digital media. Univision is the gateway to a demographic of digital-natives that is younger and more engaged,” said Kevin Conroy, President of Digital and Enterprise Development, Univision Communications Inc. “Univision is bringing content to life through technology. We are focused on super serving our core audience and reaching new ones with original digital content and formats targeting the next generation of U.S. Hispanics on every platform and connected device,” said César Conde, president of Univision Networks. Flama will house original one-off videos and recurrent series across a
César Conde during Univision Upfront
variety of genres, from comedy to documentary, in addition to ancillary editorial and the best in social features. Flama is scheduled to debut in the fall.
Original content on the rise
If anything is clear in the Hispanic TV scenario is that every year the players in this market increase their original production effort for this audience. The Univision Communications Upfront, who gathered more than 1,600 guests at the New Amsterdam Theatre, presented 30 new shows like the drama La Selección and Metástasis (both to be air UniMás,) telenovelas like La Tempestad and Mentir para Vivir (Univision,) La Viuda Negra, Gossip Girl Acapulco, and La Madame (UniMás). And the reality shows: Va
Por Ti, ¡Mira Quién Baila! 4, Nuestra Belleza Latina 8 y Parodiando 3 (Univision). Univision also introduced its huge cable portfolio comprising 10 pay TV channels: Galavisión, Univision Deportes Network, Univision Telenovelas, ForoTV, De Película, De Película Clásico, Bandamax, Ritmoson, Telehit, and Distrito Comedia.
Telemundo: 1,000 hours of original content
During Telemundo Media’s annual Upfront were presented over 1,000 hours of new, original content across broadcast, mobile, and online platforms. The new original content includes five telenovelas and two daytime series.
“Univision is bringing content to life through technology,” CÉSAR CONDE, UNIVISION NETWORKS
La Impostora
Moreover Telemundo teams up with Ryan Seacrest Productions for Duelo Musical: Super Estrella, a new variety series featuring iconic performers competing in a musical battle. As well they revealed the addition of 110 new advertisers to their customer portfolio. Among the new shows was realitysinging contest La Voz Kids, which is coming back for its second season, and five new primetime telenovelas: Dama y Obrero, La Impostora, Reina de Corazones, Santa Diabla, and Camelia la Tejana. Daytime slate will include Suelta La Sopa and game-show Entre Grandes y Chicos. mun2 announced the return of original and new series in April, including the premiere of three new original reality series, as well as three
Luca Bentivoglio
original weekly music programs, and three new mun2/Telemundo Deportes sports properties, which include airing over 60 matches of the Barclay’s English Premier League. New original reality series include Viva Los Vargas, Reinas de Reality, and Horóscopos.
More private and intimate
Azteca America, LATV Networks, Vme, and NUVOtv had more intimate and private Upfront presentations. Azteca America hosted a private and intimate dinner with 100 clients as a part of Upfront Week in New York. Martín Breidsprecher, the CEO, said they have being doing Infronts, in other words, individual meetings with clients to determine their needs, and identify how best to integrate products within the Azteca content; a
Jennifer López
practice that Azteca America performs very well, according to Breidsprecher. Among the new programming for the 2013-2014 season, he mentioned a new reality show, Baila México; local shows like Coffee Break and Entre Nos, strong reality show lineup, including the return of musical reality hit La Academia and Survivor-style La Isla, also new formats featuring dancing throughout the country. The network also presented Margarita Black as its new VP of Programming. Luca Bentivoglio, COO and Chief of Programming of LATV Networks, presided over the company’s upfront in New York, where he pitched its English-language programs for syndication American Latino and Latination. The message was clear
Discovery US Hispanic held its Upfront at Gotham Hall
and supported by statistics: the LATV group is growing. As the showcase for its Upfront presentation, Estrella TV hosted an intimate event where the big announcement was the introduction of Myrka Dellanos as the new anchor of Estrella TV’s early national newscast. “We are very pleased not only to have Myrka as new national news anchor, but to expand her network presence this summer with En Exclusiva con Myrka Dellanos,” said Winter Horton, Chief Operating Officer of Liberman Broadcasting. NUVOtv held its upfront event at the Edison Ballroom in New York City where they announced an exciting and expansive new programming lineup that kicks off on July 18th.
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ESPN Deportes team on stage
Artist, entrepreneur, and NUVOtv creative and business partner Jennifer López took the stage as newly appointed Chief Creative Officer for NUVOtv. The network also revealed a new on-air look to complement deeper investments in programming and marketing. Some of the new programming is: Jennifer López Biography (working title), Gotta Dance, Rodney’s Jo, Oribe, among others. NUVOtv has also partnered with LEG Productions to produce 30 hours of Latino comedy over the next year.
Content for all tastes
Discovery U.S. Hispanic announced its 2013 to 2014 season programming slate for Discovery en Español and
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La Luna
Marlon Moreno from El Capo 3
Discovery Familia during an Upfront event in New York City.
second screen sports TV companion ESPN Sync.
The network revealed new series on Discovery en Español like Bear Grylls: Escapando del Infierno, and a new genre entitled VROOM geared toward car lovers. Discovery Familia emphasized its target of Hispanic women —primarily mothers.
Other programming is the third season of Capitales del Fútbol, a new season of Dream Job: El Reportero and the new show Gringos at the Gate.
ESPN Deportes unveiled its original programming as well as the Road to Brazil 2014: Game around the Game during its upfront presentation in New York City with speakers that included Lino García, general manager of ESPN Deportes, sport analysts, and talents like Andriana Monsalve. The network also introduced the first Spanish-language
Fox Hispanic Media (FHM) conducted the Upfront event in New York announcing the advertisers the programming to be aired by MundoFox and its roster of pay TV channels in Spanish: Fox Deportes, Fox Life, and Nat Geo Mundo. MundoFox will have a combination of series, novelas, a daily newscast, live sports, and family and children’s programming. Noteworthy are The Bridge, La Luna, El Capo 3, Amor con
Nat Geo Mundo´s Nuestra Mirada con Rolando Nichols
Ángel, Kdabra, Blindados, La Maldición del Paraíso, Minuto para Ganar NY, Allá Te Espero, Santísimas, Los Pobres Ricos, El Joe, and Amo de Casa. Fox Deportes will offer the best sports like UEFA Champions League, Copa Santander Libertadores, Copa Bridgestone Sudamericana, in addition to their newscasts. Fox Life will develop new shows: Tu Vida Más Simple, La Pastelería 2, and Qué Piensan los Hombres. Nat Geo Mundo will have new series and original specials. Noteworthy are No le Digan a mi Madre, Tabú Latinoamérica, El Encantador de Perros con César Millán, and Megafábricas. Maribel Ramos-Weiner
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Xfinity Latino Entertainment: Showcasing the best on Latino programming from Comcast Rubén Mendiola, VP and GM for Multicultural Video Services at Comcast explains how the launch of this channel skyrocketed Hispanic VOD consumption and boosted sales and customer retention
A the end of last year, Comcast made significant adjustments in its Hispanic channels grid by removing 10 signals that were replaced by content of greater demand. “From there, one of the most important things we did was placed the channels that really matter to the Hispanic public. We added more children programming, Telemundo and Univision´s alternatives feeds, and more sports channels,” said Rubén Mendiola, VP and General Manager for Multicultural Video Services at Comcast. Mendiola says that the public has reacted in a very positive way. “The market and even programmers reaction has been very favorable and competition is paying attention. The public has honored us with their
Rubén Mendiola
preference. The numbers are very strong in sales and retention,” he said.
hours and options available on demand and online.”
Success for Xfinity Latino Entertainment
He indicates that numbers have soared substantially not only consumption but also in Latino subscribers who had no Spanish channel package before.
“The Xfinity Latino Entertainment Channel has been a real success. The channel is distributed to more than 18 million customers. Every week we give subscribers recommendations of what to see in Spanish within the entire Latino programming that Comcast offers,” Mendiola said. One outcome is that the company’s consumption of Hispanic VOD has skyrocketed. “Because we allow people to discover what to watch and explore their options. This is one element that distinguishes us at Comcast, which raises the value of what people receives for what they pay. Last year we doubled the
“I think Xfinity Latino Entertainment Channel is a space that was needed and that our subscribers will get a lot of value because it helps them discover all the programming options within the Hispanic package that they didn’t know were there before,” he points out. Another aspect where it can be seen that the channel has been successful is that all programmers want to work with them and submit their content there.
Azucena Cierco, channel’s host
“In early March we broadcasted the Real Madrid vs. Barcelona match, as a gift to all subscribers. People loved it. Usually you must be a subscriber of beIN SPORT to be able to watch it. I think we will continue to carry out this sorts of events allowing everybody to see what we have to offer,” he said.
Music videos, the most requested
In music videos, through the partnership with Music Choice, Comcast offers a permanent collection of 500 videos in 12 different categories. It is constantly updated. “This product is the number one product in Spanish VOD consumption. It has been tremendously successful.” Maribel Ramos-Weiner
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Imagina US
Roger Huguet
Marta Turon
Roger Huguet has been responsible for IMG rights for Latin America since 1985. He moved to the United States in 1995 to continue managing sports rights for Latin America. In 1998, he founded Media World. In 2006, Promofilm and Media World merged to form Imagina US where he remains the CEO of the company. He earned his degree in Business and Economics with a Masters in Marketing.
Since 1998 Marta Turon has been responsible for the administration and finances of the company and since 2006, she has also been responsible for the management of the channel Televisión Dominicana. She earned her degree in Economic Sciences with a Masters in Administration and Business Management at ESADE.
CEO
www.imaginaus.com 305.777.1900 pr@imaginaus.com 18
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Juan Pablo Santos
Martín Halac
Robert Cárdenas
Juan Pablo Santos has been in the television industry for 22 years having started his career at TV Cable, the first cable system in Colombia. In 2007, he joined Imagina US as the VP of New Business Development where he was responsible for the launch of the channel Pasiones which today reaches over 9 million households. He currently manages the company’s Colombian division and oversees the launch of new channels, productions and sports rights.
Martín Halac has over 25 years of experience in the film and TV industries. He worked for Artear-Channel 13 and Once Puntos as Producer, Program Director and Executive Director. In 2002 he joined Imagina US where he has been responsible for the development, production and co-production of programming for the US Hispanic and Latin American markets.
Robert Cárdenas has over 20 years of experience in Operations, Corporate Finance, and Accounting in the Media, Sports, and Entertainment industry. He previously worked for Fox Sports LatAm as a Chief Financial Officer. He has been with Imagina US since January 2013 and is responsible for overseeing operations for all business units of the company.
VP of Television Networks VP of New Business Development
Imagina US, through its subsidiaries Promofilm and Media World, has been established as a pioneer production company in the US Hispanic TV industry and as a key partner for the successful development and distribution of any audiovisual
VP of Production and D evelopment
General Manager and VP of O perations
content. Imagina US portfolio of services includes: content production, post-production, management and TV rights acquisition, distribution, broadcast of TV channels and playouts among others.
online
El Principal Directorio en Español para la Industria del Entretenimiento
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Luis Villanueva, CEO and President of Somos TV
“Somos TV is an expression that we understand the business of television and its players” Somos TV, the Pay TV division of Grupo Somos which originated the company and is managed by Luis Villanueva, has two channels within the competitive Hispanic market in the U.S., and they are about to launch their third, Klavo
The relevance of Somos TV for the Grupo Somos Somos TV is a key component for the Grupo Somos since it translates into a strong and active presence in the competitive Spanish-speaking market, and it’s a core business that generates relationships with a variety of business functions, from worldwide content owners, to U.S. customers.
Luis Villanueva
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What challenges do you face when introducing and distributing Somos TV channels (ViendoMovies, Semillitas, and Klavo) to the Hispanic audience in the U.S.? At the moment, our challenge is to include channels to the Hispanic
packages at a time when cable companies are trying to rationalize their content costs and optimize their services. This requires us to offer products that add value to the package, and to partner in the business growth of our clients by providing support in all aspects of promotion and marketing. Channels like ViendoMovies (commercial-free Spanish language movie channel), Semillitas (animation channel for kids between 0 to 5 years) and Klavo (Latino men’s channel) are designed to deliver top quality television to a very specific and profitable segment of the market, with clear positioning and differentiation. We have statistics that
indicate our products deliver more audience and customer satisfaction. What needs to happen in order to widely distribute Somos TV channels on Spanish cable TV in the U.S.? We just need to wait for the market and internal conditions to be conducive, working with the client to achieve a win-win relation ship, and maintaining a high quality product. In the end, the packages need to re-launch and renew their offerings to subscribers. We need to be available, as an option to generate value. In addition, the rotation of account executives among clients in the Hispanic market is quite high. We
“For the past six years, Somos TV has supported content acquisition negotiations, and the industry requires a keen awareness of the business climate due to the nature of the U.S. market.”
Muñecas
rely on a recruitment process and expect that new staff will be in position to make decisions, become familiar with the market and understand the channels prior to meeting with the clients. Fortunately, our reputation is impeccable among senior executives, and this facilitates the process. What challenges are posed by new ways of television consumption? Fortunately, the Hispanic audience understands technology, and this allows us to be present on all platforms. On one hand, we have internal projects at Somos TV that leverage new On-Demand and linear
Hidalgo
viewing choices, and also a very active presence of our social media channels like Facebook and Twitter. We monitor the performance our free VOD and ViendoMovies offering, and in recent metrics, are leaders among movie channels in terms of visits and views. How is the proposal for the new channel, Klavo? Klavo is a new concept, with content not currently seen in the market: sports programming (soccer, wrestling, boxing, motor), masculine series, documentaries and action movies. The Klavo package is impressive and very focused on creat-
Jim de la Luna
ing a well-known brand. The men’s segment in the Hispanic market is not served, but with Klavo and our channels, creating a comprehensive package covering this popular demographic is a clear choice. Note that the Hispanic market is the only segment of the population where men are the majority. What are your expectations regarding the company’s performance and acceptance of Klavo? Klavo is still in its launch and we are in the road show phase. We have caught the interest of many cable companies who recognize it as an innovative approach, with the same
quality standards, that we have developed in the market. We expect to announce a new client contract very soon. Are there plans to enter the field of advertising sales with one of the Group’s channels? Sure. ViendoMovies was launched as a commercial-free channel from the start, but it has Semillitas and Klavo advertising support, and is becoming popular in pre-roll and post-roll Video On-Demand. From our perspective, we need to accomplish a balance in distribution to achieve commercial advertising. Maribel Ramos-Weiner
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p r o d u c t i o n
Producing for the US Hispanic audiences PRODU spoke with a group of producers who develop original projects and format adaptations for the U.S. Hispanic market
Increasingly, the U.S. Hispanic audience demands programming created specifically for them, of all genres, with the same quality standards they are accustomed to within the general market and with genuine and fresh ideas that are relevant to their culture. This fact is evident by the number of new shows, reality shows and series in the programming grids of TV signals that serve the Hispanic market.
Minuto para ganar
“The U.S. Hispanic market is thirsty for locally produced content in all genres, scripted as well as nonscripted programming. Throughout the years we’ve seen Hispanic TV demanding better content. Previously there was a lot of imported content.
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Cristina Palacio
Now we find a wider offer that is produced in the U.S. Just to mention one, our recently launched second season of Minuto para ganar, which is being produced and shot in New York City,” says Cristina Palacio, President of Shine Latino. Palacio indicates her experience producing for U.S. Hispanic television has been terrific: “There is a lot of room for these sort of productions and a huge demand, thanks to the continued growth of the U.S. Hispanic market. Producing here in the U.S. allows us to incorporate the local content and the flavor, as well as the possibility to use local stories too.”
El factor X
FremantleMedia will initiate the production of El factor X for the Hispanic channel MundoFox in the
Daniel Cubillo
U.S. Jack Alfandary, Senior VP for Latin America & US Hispanic of FremantleMedia and creator of this negotiation, points out that he has worked for years to finalize an agreement. “Importantly, we are making an entry with one of the largest and most important formats we have. The use of this format was restricted to the U.S. market because Fox owns the rights. Thanks to the union of all parties, —Fox, MundoFox, FremantleMedia, and SYCOtv which is the co-owner of the format— we achieved the approval of the agreement and we are betting on the future of the Hispanic market and MundoFox,” highlights Alfandary. He adds that one of the elements of this production that will change the
Harris Whitbeck
paradigm of everything that is being done on broadcast TV for the Hispanic market is that the version of The X factor will be aired daily for primetime.
Talent competitions
“Our experience producing ¡Mira quién baila! y Yo me llamo has been very positive. Certainly, I think we were the first to make large projects for major U.S. Hispanic channels. Specifically the success of ¡Mira quién baila! has allowed the market to grow and have more opportunities for all. I think the room for this type of format is a fact that no longer can be reversed. Now we have Univisión, Telemundo, and MundoFox producing large format projects that require a large investment,” says Mauricio Piccone, Senior VP at Endemol Latino NA.
“Producing here in the U.S. allows us to incorporate the local content and the flavor, as well as the possibility to use local stories too,” Cristina Palacio, Shine Latino
La Voz Kids
Mary Black
La Voz Kids —airing on Telemundo— is the first format to be produced by Talpa Media USA for the U.S. Hispanic audience.
Hispanic market,” says Stijn Bakkers, CCO and Executive Producer at Talpa Media USA.
“Talpa is excited to be breaking into the U.S. Hispanic market with one of our top tier, globally successful formats —The voice kids. We see U.S. Hispanic market is showing a significant growth. Particularly we see this on the alternative programming slate. We are looking forward to being at the forefront of that continuous growth. Talpa Media USA —part of the Talpa Media Group, owned by the creator of The voice, John de Mol— implements successful global formats that are proven product into the U.S. market. We plan on doing the same for the U.S.
Jack Alfandary
“Having La voz kids on our air is very important. Spanish-language TV doesn’t usually adapt the large formats; they typically are limited to their English-language versions, and this is the first time such a format is adapted in the Hispanic market; and what’s more, it’s a format that is part of the DNA of NBC and Comcast, which makes it a much greater responsibility. This is just a taste of our direction moving forward: offering better entertainment to our viewers,” added Daniel Cubillo, VP of Non-Scripted Content Development of Telemundo Media.
Mauricio Piccone
Harris Whitbeck, CEO of Zodiak Latino, has observed many opportunities within the Hispanic market for producing TV: “Not only is the market growing, but the public itself is much more sophisticated. This is good because they are asking for diversity, and to be addressed as a specific culture. Besides, they want the quality to which they are accustomed. Demand is higher, creating more opportunities for us.” Zodiak Latino is in conversations with several channels for new developments.
Minuto para Ganar
“This project is just an example of the trend to do formats from new sources, tailored specifically to the Hispanic market, where culture diversity presents its own problems. It is not an extension of a format from an English-language channel, but a decision of the channel itself for the Latino market,” explains Mary Black, VP and Executive Producer of Somos Productions. Maribel Ramos-Weiner
Somos Productions has produced Todos somos héroes for Telemundo. This format is part of the catalog from Somos Distribution that comes from Sparks Networks.
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BBC Worldwide Channels reinforcing CBeebies positioning With new content and 360º strategies CBeebies seeks to consolidate its brand in the U.S. Hispanic market
For this year, CBeebies, the preschool channel from BBC Worldwide Channels Latin America / U.S. Hispanic, plans to launch a range of new content that will help to strengthen its position as children’s television option in Spanish within the U.S. Hispanic market. “We recently announced the launch of CBeebies On the Go, the first application for mobile devices of BBC Worldwide Channels. Now is available for iPad, iPod Touch, and iPhone at the Apple store and is free in Spanish. In addition, we announced the relaunch of the CBeebies website, with activities for the little ones at
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home and relevant information for parents,” explains Sergio Leos, VP of Marketing at BBC Worldwide Channels Latin America / U.S. Hispanic. In terms of programming, this year CBeebies features Sarah and Duck, an amusing series that perfectly reflects the values of the channel and its mission to encourage learning through play. Abney and Teal is also coming to the screen, an animated series that follows the adventures of a pair of rag dolls living in an island located in a park in a big city. The program is
Sergio Leos
Mr Bloom´s Nursery
produced by Ragdoll Productions, the creators of Teletubbies and other highly regarded children’s titles worldwide.
preschool children for whom it is important that their children find a healthy, fun, and safe place on our channel.”
CBeebies also plans to release a new season of the groundbreaking series Mr Bloom´s Nursery, which helps children to become involved in the care of plants and nature.
He noted that in the short term, the goal is to strengthen the leadership and CBeebies brand presence. “In this sense, in addition to bringing new content, we are exploring strategies all around to enable us reaching our audiences through a combination of screens, in addition to linear TV, including social networking, online platforms, and other digital tools.”
Leos says the company recognizes the great influence of the Hispanic community in the U.S. and knows the relevance of family for Latinos. “The success of our Spanish channel CBeebies has a lot to do with supporting the Hispanic families with
Maribel Ramos-Weiner
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The content for minorities on the U.S. Hispanic pay TV R ic ardo Guzmán D i s t r i b u t i o n M an a ger, Media Net work s
More than 51 million Hispanics in the U.S. (*) are one of the most attractive communities for Latin American content producers. This virtual “great northern Latin country” is a solid market, constantly growing with an huge projection, by their spending power and increasing demand for quality content. Given its growing importance, the Hispanic communities have also become a target for the strategy of the leading cable operators. They are
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offering channels and package deals in demand by this public. Today, all national operators in the U.S. are offering packages aimed at Hispanic audiences. In this context, ethnic channels produced in Latin America also have an increasing leadership. They are target to meet the demand for content by the community. These channels allow them to strengthen their ties with their roots and connect
with the day-to-day of their countries or regions of origin. In that line stands Perú Mágico, a channel produced by Media Networks that offers a complete multi-thematic proposal to the Peruvian community, opening a privileged window to approach best of its country. Peruvians living in the U.S. have the most extensive coverage of news in Perú Mágico. They can also find all
Peruvian sports including the first division soccer tournament, volleyball, surfing and much more, as well as the best travel programs, culture and lifestyles, and shows dedicated to the best Peruvian cuisine. Perú Mágico makes an attractive option not only for Peruvians, but also for Hispanics in general. (*) Source: Statistical Portrait of Hispanics in the United States, 2011
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Measuring the Hispanic Market’s elusive audience By Luis Torres- B ohl Cas t al i a Co m m u n i cation s & Mex ica n a l
For many years, pay TV operators and programmers in the Hispanic market navigated blindly as the tools to measure performance were limited. Nielsen has traditionally served the top of the market, and its distribution and coverage requirements made it inaccessible to most small Hispanic networks. As a result, operators and programmers were very often left with intuitive and anecdotal evidence such as feedback email, website traffic and participation in promotions and special events. This lack of concrete information made it difficult for operators to evaluate network performance when adding to their Hispanic packages. From the
programmers’ point of view, no measurement meant limited opportunities to access the advertising sales market, and added significant guesswork at the time of programming their channels. Over the past couple years this situation has begun to improve. New players such as Kantar Media and Rentrak have introduced services that -at the very least- work as valuable complements to Nielsen data. These new options have several advantages for small networks. First, their service model makes them more accessible; second, their sample design allows finer metrics (such as second-bysecond reach and audience estimates) with lower variance of the
results; and finally, advertising agencies are starting to look at these measurements as an alternative “currency.” Hispanic rating services like Kantar Media have become very valuable to us at Castalia Communications, as they come up more and more in conversations and meetings with operators. The fact that the pay TV distributors now know more accurately how networks are performing relative to each other adds a strong incentive to improve programming quality. There is a very clear danger that laggards will be cut at the next renewal. For operators -subjected to the continuous pressure to keep costs at bay while maintain-
ing quality -- the availability of, and access to, tools and services that offer accurate measurements makes the process simpler and more transparent, reducing the need to consult the crystal ball before making a decision. Furthermore, if more specific data is needed, there are still other valuable services available to programmers. We were able to carry out market studies and define demographic profiles for client networks by tapping the services of Horowitz Associates, which specializes in multicultural research. In the end, these are all tools in the emerging palette of Hispanic network marketers as we strive to capture the attention of our audience.
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Spike in Spanish-language sports content leads to new programming approach By Vincent Cordero E xe c u t i ve Vi ce Pres ident a n d Gen era l Ma n a ger, Fox D epor tes
In recent years there has been an increase in the number of sports networks and platforms to distribute content. Whether we’re referring to English or Spanish language networks, the competition has certainly intensified and many sports leagues and properties are benefiting from an increase in programming rights fees as a result of ratings delivery and promotional opportunities live sporting events generate. The finite number of mainstream sports properties has forced networks to not only diversify their sports programming portfolios, but also
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look at new ways to enhance sports coverage and differentiate their offering from the competition. As with other sports networks, Fox Deportes has taken this opportunity to review all ancillary programming around the big events as well as invest heavily on our news and talk shows. To us, the production and resources tied into original content is just as important as transmitting live events; it serves viewers with unique insights, it builds anticipation around events and builds on the network’s brand equity. The reporting style and
production value has become paramount as we try over-serve the viewer while positioning our network as a default destination. This approach has paid dividends as we’ve been able to enjoy ratings successes in our live event programming as well as our news and talk programming. Given the increased number of outlets for sports content, there has also been an opportunity to delve deeper into the coverage of a particular sports property and showcase the sport to new audiences. Our network has had the
opportunity to introduce properties like College Football and NASCAR to a Latino audience that has mistakenly been targeted by some as only interested in soccer. Golden Boy Boxing and UFC events have also become staples in our programming lineup. Shifts to the U.S. audience demographics and changes in the sports programming landscape allow us to increase the relevancy and foster emotional ties our audience has to additional sports.
s p o t l i g h t
Maricela Hernández
The distribution of LAS is growing
Carlos Vasallo
Both channels are increasing the special original productions
Alterna’TV bets on Latin American Sports Cine Estelar and Cine Nostalgia compile broadcast for about a month,” Maricela Hernández, Affiliate Sales a complete Mexican movie library Director of Alterna’TV, said the company has concrete plans for further growth in the U.S. Hispanic market with Latin American Sports channel (LAS).
“We are already on Comcast throughout the subscriber base and we are in negotiations with other distributors,” said Hernández. Furthermore the migration of the channels to the platform MPEG 4 is finalizing. “We are close to completing this project which took a year to be implemented. It was a great investment and we have done very well. We had a double signal
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she explained.
With this platform change, Alterna’TV could now upload their HD channels, which is the plan for growth. “This helps us to be more efficient in capacity and signal quality”. They are also presenting to the Hispanic market the channels INTI Network (channel of holistic and alternative content) and Planet X (PX TV). PX TV changed from Standard Definition TV to High Definition and is redesigning its program schedule. They are about to close a contract with one of the largest distributors for INTI Network in the USA.
The Mexican cinema has a broad scope. Its film industry has produced thousands of titles and positively influenced in the dissemination and study of Mexico’s culture and customs beyond its borders. Carlos Vasallo identifies soon the importance of acquiring and transmitting the greatest Mexican films and launches the movie channels Cine Estelar and Cine Nostalgia to offer them to the American market. Both channels concentrate the most complete Mexican movie library in the United States. They are offering the best of the Mexican cinema luminaries such as Pedro Infante, Antonio Aguilar, María Félix, Vicente
Fernández, Andrés García, and many more. The selection of films, owned by Vasallo, is the most representative of the market. It also has the Hispanic audience preference. The high rankings of both channels in the pay-TV platforms place them among the top 10 channels by Hispanic subscribers nationwide. This year, Vasallo also strengthens its product differentiation by increasing its special original productions. Investing on content production carries a logistical and monetary effort. Not an easy task for independent channels, in addition to continue acquiring movies to strengthen their film portfolio.
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Michael P. Warsaw
Marietty Lasanta
EWTN Español available in HD
Puerto Rico Network expanding its reach in the US
EWTN began transmission in high-definition of its Spanish channel EWTN Español. “EWTN Español HD is the only Catholic network in Spanish that is available in this format. We’re proud to say that we have a history of serving the Hispanic market, launching EWTN Español on June 4, 1999. The network airs 24 hours a day, seven days a week,” said President and CEO of EWTN Michael P. Warsaw.
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EWTN Español airs original Catholic programming from throughout Latin America and Spain, supporting the values and heritage of the Hispanic market, regardless of their country of origin. In addition, EWTN provides local marketing support to help reach Hispanic subscribers. Recently EWTN Español HD was added to Bright House Networks in five markets. The network is now available to more than 1.9 million Bright House Networks costumers.
Puertorriqueñísimo
Puerto Rico TV, Puerto Rico’s first public channel, is currently offering the best of its programming in the United States via Puerto Rico Network. Marietty Lasanta, interim President of the Puerto Rico Corporation for Public Broadcasting, indicates the station began in an effort to respond to the needs of 4.5 millions of Puerto Ricans residing in the United States. Puerto Rico Network is already available in multiple locations in the Eastern United States through cable and satellite providers, becoming an
important alternative to other Latinos living in the U.S. A recent negotiation with Olympusat, Inc., for sales and marketing representation, will allow the station widen its reach in the US and even go after markets in Central and South America. The network offers a wide selection of programming including news, variety, music, documentaries, sports, drama, and interview shows.
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Los Vecinos en Guerra
Fernando Gastón
Quitapenas
The crime-thriller Fortuna
Telefe International broadcasts 80% of its Tr3s with new content strategy Gastón pointed out recent Hispanic The new programming offer of programming live 80% of the programming of Telefe International is broadcast live by the Argentinean open channel. Noteworthy are Los Vecinos en Guerra, La Pelu, Quitapenas, Susana Giménez, the game show Salven el Millión, Peligro sin Codificar, Todos Contentos y Bastante Locos y Gracias por Venir, Gracias por Estar. This is in addition to the signal exclusive space as El Deportivo, which airs live and direct Monday through Friday evenings and offers a complete review of the major sporting events: the Argentine soccer and its protagonists, the most updated info from the European soccer, the
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Formula 1, tennis, basketball and the follow up on all sports. The program includes the best images from the games, the action, and the comments of athletes, coaches and managers, including exclusive interviews on set. Journalists Fernando López di Biase and Andrew Schiapichetti conduct El Deportivo. They are also in charge of leading Todo Fútbol that airs live and direct every Sunday at 10pm (Argentina.) Todo Fútbol is the edition of all the goals of the date of Argentina and the big leagues.
Hispanic channel Tr3s, which launched on March this year, features original production, substantial acquisitions and an extensive portfolio of Viacom entertainment brands. “It includes realities, novelas, comedy, music, entertainment news, criminal dramas and documentaries,” said Fernando Gastón, Brand Manager of Tr3s.
Original productions include Último Año, already on the air; EnTour, which premiered in April; and Cena de Estrellas, that premiered in May. Regarding acquisitions, Gastón listed Caracol TV’s Pedro el Escamoso and Vecinos, which premiered in March, as did El Luchador, from A+E Networks Latin America.
market research by Viacom and the industry, indicating growth of multi-generation Hispanic homes with opportunities for the demo 18-34. “Our new content strategy targets this audience, which is engaging in co-viewing with other relatives, particularly during primetime. Tr3s is a contemporary entertainment destination aimed at the multi-generation Hispanic home, reaching about 6.7 million households.” At the Upfront Tr3s introduced six original programs, including novelas, realities, music and a pro-social special.
online
El Principal Directorio en Español para la Industria del Entretenimiento
ENCUENTRA
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Luis Isaías (CNN Latino NY,) Fernando del Rincón (CNNE,) Cynthia Hudson (CNNE,) Eduardo Suárez (CNNE,) Carlos Barba (CNN Latino NY,) Patricia Janiot (CNNE,) and Ismael Cala (CNNE)
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José Bandes, Sales Director of CNNE
Eduardo Suárez from CNNE with his wife Betty
Carlos Anaya, Fernando del Rincón (CNNE,) and Maria Santana (CNNE)
Laxmi Rodulfo (CNNE and CNN Latino,) José Luis Padilla (CNNE- and CNN Latino,) Olga Luis (CNN Latino,) Isabel Bucaram (CNNE and CNN Latino,) Patricia Janiot (Senior Anchor,) Isidro González (CNN Latino,) and Eduardo Suárez (CNNE and CNN Latino)
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Cynthia Hudson, Senior Vice President and General Manager of CNN en Español and Hispanic Strategy for CNN/U.S.
Welquis López (NY Senate,) Cynthia Hudson (CNNE,) Patricia Janiot (CNNE,) Ismael Cala (CNNE,) Manolo García Oliva (NY Senate,) and Eduardo Suárez (CNNE)
Eduardo Suárez and Katrina Cukaj, both from CNNE
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Katrina Cukaj, CNN Networks’ VP Ad Sales Executive
Eric Steaple and Andrew Gyves, both from CNN
Luis Isaías and Alexis Isaías from CNN Latino affiliate in NY, Isabel Bucaram from CNNE and Cristóbal Schlaubitz
Susan Rybin (actress) with Carlos Barba from CNN Latino NY affiliate
Jorge Iván Carrillo (Multimedia journalist,) Patricia Janiot, and Ramón Escobar (VP Talent Recruitment and Development)
Gustavo Carvajal (Vidal Partnership’s former Public Relations Director,) Eva Sala (MPG,) and Paul Blundell (Royal Bank of Canada)
Ismael Cala, Cala’s host with María Santana from CNNE
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Óscar De La Hoya will produce a docu-drama, The Golden Boys, with Mario López
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Mario López will produce a docu-drama, The Golden Boys, with Óscar de la Hoya
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Commentator Mario Kempes
Commentators: Carolina Guillén, Bernardo Osuna, Hannah Storm, Adriana Monsalve, and Alfredo Lomelí during the ESPN Deportes Upfront
M a n h at ta n ’ s A l i c e T u l ly H a l l
Hernán López, President and CEO of Fox International Channels
Bárbara Mori returns to television in the provocative series Luna
Adriana Ibáñez, EVP of Programming MundoFox www.produ.com
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Martín Breidsprecher, CEO at Azteca America during the presentation
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Lisa Torres, President; Jennifer García, Media Director, and Sylvia Félix, Associate Media Director, all from ZenithOptimedia with Martín Breidsprecher and Bob Turner from Azteca America
Bob Turner, President of Sales at Azteca America; Mario San Román, CEO of TV Azteca; and Martín Breidsprecher, CEO at Azteca America
Javier Tebas, President of Liga de Fútbol Profesional from Spain with Roger Huguet and Antonio Briceño, both from Imagina US
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The actress and host Aylin Mujica with her son Mario
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Samantha Huggins, Associate Media Director at OMD; Bob Turner, President of Sales at Azteca America; and María Ramírez, Associate Media Director at OMD
Fernando Iturriaga and Gonzalo Fiure, both from Fox International Channels Latin America
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MV42’s Team MV42 with Andrés Rincón, VP of Advertising sales for LATV Networks
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Jorge Bernal from La Voz Kids and his wife Karla Birbragher
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Telemundo Media Upfront
Juan Carlos Sosa from Venevisión and Eduardo Hernández, General Counsel Cisneros Group of Companies
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Michael Stanfield, Sr. Group Manager, Brand Marketing of Target; Dustee Jenkins, VP of Public Relations of Target; Emilio Romano, President of Telemundo Media; Donna Egan, Sr. Group Manager, Communications of Target; Juan Soler, Actor from Marido en Alquiler, and Nydia Sahagun from Target
Nydia Sahagun, Sr. Manager, Multicultural of Target; Dustee Jenkins, VP of Public Relations of Target; David Choccaro, Actor, El Rostro de la Venganza; Donna Egan, Sr. Group Manager, Communications at Target and Michael Stanfield, Sr. Group Manager, Brand Marketing of Target
Randy Falco, president and CEO of Univision Communications, Inc.
The presenters Raúl De Molina and Lili Estefan from El Gordo y La Flaca of Univision
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Winner of Nuestra Belleza Latina 2012, Vanessa de Roide
Actors William Leyva and Ximena Navarrete from the new novela, La Tempestad of Televisa with Giselle Blondet, the host at Nuestra Belleza Latina of Univision
Steve Mandala, EVP Advertising Sales for Univision Communications Inc.
Telemundo Upfront
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Mike Rosen, EVP of Advertising Sales of Telemundo Media; Natalia Vargas, Senior Marketing Manager at AT&T; Emilio Romano, President of Telemundo Media; Marilyn Montemayor, Associate Director Consumer Advertising at AT&T; Mónica Obregón, Account Director at Bravo and Lily Roman, Senior Partner/Associate Director National Broadcast of MEC www.produ.com
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A Latino TV experience that truly educates and entertains the entire household
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