Produ Hspanic 8#2 - Hispanic Summit by Produ

2013

11th Annual Hispanic TV Summit

presented by Multichannel News and B&C - New York

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Crossover

Reorganization

César Conde has joined NBCUniversal as Executive Vice President reporting to Steve Burke, CEO of the company. Conde previously was President of Univision Networks since 2009. In the newly created role, Conde will focus on business development, strategic priorities and special business projects across the NBCUniversal portfolio of assets. He also will oversee the International Group led by the newly appointed Chairman Kevin MacLellan.

César Conde

Randy Falco

Productions

Achievements

Producciones RTI appointed Derek Bond as Executive in Charge of Production of Griselda Blanco es la Viuda Negra, a Televisa production. The series tells the real-life story of Griselda Blanco based on the book La Patrona de Pablo Escobar. The series, product of the joint venture between RTI and Televisa, was introduced at the Univisión upfront in New York for UniMás. Most recently, Bond worked as SVP of Studios, production and Operations of Telemundo in Miami.

This year Arnaldo Limansky arrives at 60 years of illustrious career, with over 86 movies and 43 telenovelas under his belt. Despite having studied civil engineering in his native Argentina, twists of fate drove Arnaldo into the areas of film and TV. He adopted Venezuela as his second home for 36 years, and now lives in the U.S., working independently and for companies such as Telemundo.

Derek Bond

Arnaldo Limansky

CHIEF-EDITOR: Ríchard Izarra - MAIN EDITOR: Maribel Ramos-Weiner

- ADMINISTRATION: Luciana Conde, Gueylin Méndez - ART: Sergio Szwarcberg,

EDITORS: Marcela Tedesco, Cynthia Plohn, Ezequiel Iacobone, Lucas Robledo, Vanessa

Liliana Martínez - PHOTOS & VIDEOS: Ana Magnani, Sofía Izarra, Luz Nis, Ignacio

Maldonado, Jaime Quintero, María Carolina Alonso, Vladimir Martínez, Cristian Vergara

Izarra - SYSTEMS: Mauricio Roda - TRANSLATION: Eduardo Kondracki, Ana G.

Vargas, Carolina Neira, Maria Elena Cañabate - SALES & CUSTOMER SERVICE: Roko Izarra, Valeria Nardecchia, Sebastián Novacovsky, Mara Fernández, Amy Ibarra,

Villanueva - CORRECTION: Luis Alberto Magnani - SUBSCRIPTIONS: Elangy Trujillo 37 NE 28th St. Miami, FL 33137, EE UU - INFO: info@produ.com; ventas@produ.com;

Kalú Fermandois, Matías Stetson - PRODUCTION: Andrea Jurado - DATA: Ana

subscriptions@produ.com - T +1-305-256-6774

María Herrera, María Carolina Bermúdez, Jeimy Pinoargote, Luz Andrea Hernandez

The Univision Networks team was restructured and Alberto Ciurana, President of Programming and Content; Isaac Lee, President of News; and Juan Carlos Rodríguez, President of Univision Deportes, will report directly to Randy Falco, President and CEO of Univision Communications, Inc. “This new management structure provides us with an opportunity to be even more nimble going forward”, said Falco. César Conde, former President of Univision Networks, announced his resignation to join NBCUniversal.

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Innovative study

Telemundo Media, Tapestry and Information Resources, Inc. (IRI), launched a proprietary and innovative new study to maximize the return on investment of Hispanic advertising campaigns to be released this fall. “As a leader in exploring and understanding the unique needs and motivations of the U.S. Hispanic, Telemundo is proud to play a key role in an ongoing study that will demonstrate what really takes to win at the cash register,” said Jacqueline Hernández, COO of Telemundo Media.

Jacqueline Hernández

Pioneer

Melissa Escobar, General VP of LatinWE, will make history by becoming the first Colombian-American executive producer of a Latin American series pitched by her company and acquired by ABC for its primetime starting January 2014. She gets double the credit because LatinWE is the first independent production company pitching Latin American fiction projects to Hollywood. Escobar supervised as executive producer the production of the first seven episodes of Killer Women, the Pol-Ka series acquired by LatinWE for the U.S. general market.

Strategic investment

Michael Finn has been appointed SVP of Sales & Marketing of El Rey Network. Reporting to Univision Communications Executive Vice President of Advertising Sales Steve Mandala, Finn will be based in the company’s New York office. Univision announced a strategic investment in El Rey Network during its May upfront presentation. The network is scheduled to launch in December 2013 on Comcast.

Michael Finn

Trio of novelas

Melissa Escobar

NBC has partnered with Electus for three telenovelas to be developed with an eye towards airing each one as a 13-episode series, with multiple episodes running each week, much like an actual telenovela. The first project in development, The Black Widow, from writer Sri Rao, is an adaptation of the highly popular Venezuelan telenovela La Viuda Joven. “We believe there is huge potential for telenovelas to be adapted and developed for American viewers. These stories clearly have resonance across all cultures and nationalities,” said Jennifer Salke, President of NBC Entertainment.

Jennifer Salke

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New generation

Adriana Cisneros assumes the role of CEO of Cisneros after seven years at the company. Cisneros has made her mark by leading the company through digital and e-commerce developments, as well as developing new lines of business by creating strategic global partnerships and incorporating corporate social responsibility within each business division. Gustavo Cisneros will continue in his role of Chairman, working with Adriana as Vice Chairman and Steven Bandel as Co-Chairman in order to consolidate the group’s global expansion.

Adriana Cisneros

Quality

Harris Whitbeck, CEO of Zodiak Latino, is pleased with the level of quality the company has reached. “This year, we solidified our relationship with Sony Entertainment Television with Top Model. We are also currently in postproduction of a lifestyle project for Discovery entitled Desafío Fashionista. These projects position us as a highcaliber production house offering great flexibility to our clients,” said Whitbeck. The company is introducing two original formats at Mipcom: the lifestyle series Foodies and a street soccer docu-reality.

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Programming

“We basically have launched a whole new range of programming which speaks to the young Latino audience. We are very happy to have Jennifer López on board. She really understands this audience. She is this audience and is very involved in the decision making,” said Bill Hilary, who has been heading NUVOtv´s programming for eight months. In July, NUVOtv re-launched a good portion of ts programming adding the touch of Jennifer López, the network´s creative and business partner.

Bill Hilary

Blockbuster

After the success in the U.S. of the film Instructions Not Included, Mexican producer and actor Eugenio Derbez brings to Mexico City this project, which will premiere in over 1,500 theaters across Mexico. The actor considers the film an important step in dispelling the myth that TV actors can’t make good films. “Sometimes we don’t have good products on TV, but there are lots of talented people who can do film. I hope diffused prejudices,” said Derbez. Harris Whitbeck

Eugenio Derbez

Ideal partner

Sony Pictures Television (SPT) and Teleset co-produce Metástasis, the original series adaptation of the smash hit U.S. drama Breaking Bad for Latin American audiences. UniMás will carry the series in the U.S. “Being on the screen of UniMás is for us an honor and a privilege. They are experts in promotion, in taking content where it needs to go and we’re confident Metástasis will be a big hit. For us UniMás, it is the ideal partner for this product, which is the exact target of the channel,,” said Angélica Guerra, Senior Vice President and Managing Director of Production for Latin America and U.S. Hispanic of SPT.

Angélica Guerra

Latino content

Comcast announced Xfinity Freeview Latino, a two-week all-access pass to discover and view more than 1,000 hours of the best Latino entertainment available in the U.S., totaling over 2,500 programs on Xfinity On Demand. “Latino content has evolved and improved greatly in the past few years, and we want our customers to take full advantage of this unparalleled free two-week pass to enjoy all the great entertainment that is available on Xfinity On Demand,” said Rubén Mendiola, Vice President and General Manager of Multicultural Services.

Connectivity

Guillermo Arduino

Guillermo Arduino, journalist and anchor of CNN en Español, spoke about the digital revolution in the face of a lack of understanding of the power of the digital consumer. Arduino pointed out connectivity is a very important aspect, “because it gives us different platforms to distribute our content. The industry is realizing that there needs to be better connectivity and we need to understand how audiences consume content and how to cater to them, because if we don’t, someone else will. The competition is ferocious.”

General entertainment Tr3s is premiering new acquisitions from Azteca, Pasión Morena and Bellezas Indomables, as part of its new fall lineup. The new content will align with the networks more general entertainment offering which includes new realities, novelas, docu-series, comedy and music. “We’re confident these properties will connect with our 18-34 demo, in the same way they’ve been embraced by beloved fans around the world,” said Maria Badillo, VP of Programming and Production of Tr3s. Rubén Mendiola

María Badillo

www.produ.com

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Emmy award winner and renowned journalist María Elvira Salazar, hosts María Elvira, a magazine with a unique analysis of daily news and current world events. News are discussed in a format that allows viewers to enter the worlds of writers and artists and discuss the challenges of Hispanics in the U.S.

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This show by Entertainment and Production Manager of Azteca in Mexico and the United States, Roberto Romagnoli, tests the musical talents of 20 children ages five to fourteen. It is directed by composer and arranger Kiko Campos. The jury is made up of Alicia Villareal, Lola Cortes and Luis Coronel. The show is hosted by Ingrid Coronado, Mauritius Barcelata and Mariana Torres.

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International award-winning journalist Marián de la Fuente explores the issues that touch our everyday lives as citizens, as people, but especially as Hispanics in Vme´s De Buena Fuente. She brings the voices of those who can share their view and take, no matter their color or belief. One hour every week in the company of renowned journalists, politicians, entertainers, artists and people with ideas that offer a unique educational take on current affairs.

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Gen H is an original production that From UFO sightings and alien reflects the positive energy and drive abductions to otherworld apparitions, of young Hispanics who follow their stigmata cases, miracles and much own rules and represent the new more, the show explores all sorts of millennial generation. The documensupernatural phenomena. Internationally renowned journalist tary is a result of a partnership with and UFO expert Jaime Maussan leads Heineken and is inspired by their the spellbinding investigations in this Dropped social experiment - a series primetime docu-reality series. In each of episodic adventures wherein spine-chilling episode, viewers have Heineken sends men to remote E W E WI F T H E W I X T H R E E N T N E W I R S T V E N T O R T H N destinations N around N world, T N T the opportunity to join Maussan and N E W the with F S F F nothing S but the Smost basic of S S other S skilled S investigatorsS to examine P P E Ntheir N N N N E E AE E A Efilms E E N N N E E I S supplies, I S ambiguous of unexplained and experience. T R E N R A S O A S O A S O cases E W S I O A S O S OA S O O D S O O D events.

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LATV’s flagship show En la Zona, or ELZ, offers up a hot new look and bold new style. Hosted by Super Estrella FM’s DJ Keven Ramírez, ELZ is an entertainment news/talk show that offers an engaging and fresh take on the world of pop culture. Covers the latest trends in music, film, fashion and U.S. Latino culture. Ramírez is one of the most versatile, popular and successful DJs in Los Angeles.

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Chef Donato will teach pizza lovers the art of preparation, cooking and kneading on Pizza a la Donato. 13 episodes. Throughout each 30-minute episode, Donato shares his dough secrets to make basic pizzas with different flours enriched with classic Italian flavors. With all kinds of ingredients and an unparallel style, Donato invites viewers to make E WC O N R EH I R E N T Vvegetarian N T D N E pizzas, stuffed breads and T sweet pizzas. S S S

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An original Spanish-language version of FremantleMedia´s Family Feud, the show is hosted by celebrated television personality Marco Antonio Regil. The program is produced by FremantleMedia Latin America in front of a live studio audience in Los Angeles, where two teams will compete for the chance to win a cash prize by answering questions and I F T H I X T H O R T H earning points S most F based on the F popular according S to S answer choices, S N E A N N E A E 100 Latinos throughout the country. A S O S O S O

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A beloved couple of Hispanic TV, Charytín Goyco and Felipe Viel return as hosts of a dynamic show with segments full of fun, information and entertainment. The show features a variety of stars and special guests, a young team of reporters and contributors who will bring fun and interesting reports, and an excellent live band that will entertain and complement the different situations on the show.

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This morning program introduces new hosts Érika Vidrio and Alex Cambert, who join the charismatic Adriana Yáñez and Said García Solís for a new season of the Azteca America show. El Coffee Break also extends its format to two hours in order to offer viewers more information and the best in morning entertainment. El coffee break is a morning television magazine show created for Spanish-speaking viewers in the United States.

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The program is a riveting, pulsepounding competition show where eight popular celebrities square off in various feats of prowess – until only one remains. Hosted by Mathias Brivio and Andrea Rincón, Esto es Guerra places celebrities in challenging situations, where they will face all kinds of obstacles and overcome a wide array of phobias. The Esto es guerra celebrity competitors, hailing from throughout Latin America, will meet on the battlefield to show off their skills.

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The new series, Mexicanos Exitosos, examines real-life individuals who traveled the path to success in the U.S., Mexico or both countries. Every episode will introduce viewers to the artists, entrepreneurs, business people, sportsmen, professionals and celebrities who will take audiences inside their lives, sharing their work, studies, families, hobbies, adaptation E W E W R E E N T E N T Vprocess N T N T and N memories of the cultural shock to and S theySfaced by moving S NE living E A N in N foreign E the country that is P I S O D E N T A S O A S O R E N E W S O now their home.

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mun2’s bounty-hunter reality series Fugitivos de la Ley: Los Ángeles is back this fall with new action-packed episodes. The mun2 original series that follows a team of prominent bounty hunters as they bring justice to the streets of Los Angeles, has captured and retained strong ratings since its premiere earlier this year, E W E WI F T H E W I X T H I R S T O R T H N becoming N N one F F of the cableS network’s F leading S original series S of 2013.S S

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Actívate is a motivational show for encouraging men and women to stay fit both physically and mentally. Using different techniques, viewers can do exercises at home with no need of special equipment or devices. Each daily show focuses on a particular practice. Mondays are all about movement, Tuesdays focus on Pilates, Wednesdays put different combat techniques to work, Thursdays are all about at-home training, and Fridays recap the previous movements.

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The series is hosted by “idea DJ” and wonder junkie Jason Silva. The show challenges viewers to sharpen their minds with brainteasers, optical illusions, mind-boggling experiments and hard-core science. Covering topics from visual perception to sound, creativity, lying, attractiveness and persuasion, the series has man-on-the-street demonstrations E WC O N R EH I R E N T Vand N T D N E viewer participation through T interactive brain-busters. S S S

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Returning co-hosts Javier Poza and Chiquinquirá Delgado welcome the ten new celebrity competitors representing the full spectrum of the entertainment industry, from TV stars to recording artists, who have signed up for the thrilling challenge of dancing their way to a $185,000 cash prize, to be donated to their charity of choice. Joining choreographer Aníbal I F T H I X T H O R T H Marrero as new additions to S the show F F willSbe Ninel Conde S and CarlosS N E A N N E A E A McConnie. S O S O S O

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Azteca America faces the challenge of local programming Margarita Black

Margarita Black, VP of Programming of Azteca America, has been at her post since May of this year and admits a big challenge she faces is local programming “Our biggest challenge is connecting with our community. We’re evaluating each of our markets and developing programming that is culturally relevant. The geography of this country makes the challenge even more interesting. The Hispanic audience differs from one coast to the other, and that’s why we’re digging deeper into each community to understand their needs and be more assertive with our program-

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ming offer,” said Margarita Black, VP of Programming of Azteca America. Black points out that in the past 20 years, Hispanic TV in the U.S. has grown and, above all, it has diversified. More channels and more platforms that respond to the taste and needs of consumers. “Azteca launched 11 years ago and we’ve definitely consolidated in this market. We continue to be one of the top options for our viewers,” she added.

Original productions: a priority Azteca America recently premiered the second season of La Isla, with an excellent level of production, and La Academia Kids, which is starting to win over the hearts of viewers.

La Isla

“We continue evaluating ideas and formats for 2014. We’re developing several concepts as part of our effort to bring our audience content that is fresh and relevant. Original productions are a priority for Azteca America. We’re expanding our morning show El Coffee Break to two hours. It is produced in our studios in Glendale, CA, and we’re in negotiations to boost our offer,” commented Black. She also indicated they are working to change the network’s lineup, “focusing in bringing to prime time more drama that reflects our audience and what they want to watch.”

In regards to distribution of the HD feed, Black said the company continues to work to improve distribution. She shared the news that Azteca America now has HD presence in Chicago. Regarding advertising sales and this year’s upfront, Black said they had another successful year, where they retained their existing clients and attracted 10 additional advertisers. “Our relationship with clients continues to grow because we’ve been able to retain most of them for the past 11 years. They trust us and use our digital and product integration platforms,” she added. Maribel Ramos-Weiner

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The ultramodern studio of Deportes Telemundo cuts down energy consumption by 75% The new studio where Telemundo produces Titulares Telemundo, Titulares y Más, Fútbol Estelar and Rumbo al Mundial, is more eco-friendly, employing the latest LED lighting technology Deportes Telemundo unveiled its new and modern studio at the Telemundo headquarters in Hialeah. The studio employs advanced technologies and reduces energy costs by 75%. The event was hosted by Jorge Hidalgo, EVP of Deportes Telemundo; Eli Velázquez, VP of Deportes Telemundo, and sports talent Jessi Losada, Sammy Sadovnik, René Giraldo, Édgar López, Karim Mendiburu and Mirella Grisales.

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The new studio, where Telemundo produces Titulares Telemundo, Titulares y Más, Fútbol Estelar and Rumbo al Mundial, is more eco-friendly, employing the latest LED lighting technology. It features a total of 300 lamps that can be adapted to each area of the studio and consume fewer kilowatts per hour, extending their life and helping the environment. “This is a milestone for Deportes Telemundo. We’ve designed and built a spectacular, modern and versatile studio. Some of our investments in lighting and technology will help us minimize our energy consumption and our impact on the environment,” said Hidalgo. The new Deportes Telemundo studios is just the first of a series of

Jessi Losada

Jorge Hidalgo next to talent from Deportes Telemundo

investments that Comcast and NBCUniversal have made in Telemundo, which include the acquisition of the rights for the FIFA World Cup starting in 2015.

room and the upcoming improvements,” said Hidalgo.

The new studio will also help maximize the brand and product integration opportunities for sponsors, with a 12’ x 12’ projection screen, LCD monitors on every desk and logos integrated into set pieces. “In the next stage we will unveil the digital and social media areas. We currently stream all games we produce and this will increase significantly with the investment we’re making in the next six to nine months. It is a multi-million dollar plan that includes the studios, control

“In a not-too-distant future, we would like to be able to offer more shows per week. We’re also producing with mun2 and NBC the Barclays Premiere League. We’ll be doing over 70 matches, most of which will air on mun2, as well as other spaces like the Olympic Games,” said Velázquez. Jessi Losada, host of Titulares Telemundo and analyst of Boxeo Telemundo, who has been with the network for 12 years, said this studio “represents everything we’ve learned through the years, incorporating technology that not only makes our job easier, but also offering viewers a wide range of information that was not available before.”

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Fusion launches in 20 million homes nationwide Beau Ferrari

Six major distributors have already agreed to carry the network: Cablevision, Charter, Cox, AT&T U-Verse, Verizon FiOS and Google Fiber Fusion, the news, information and lifestyle network for Latinos and millennials, will launch in millions of households nationwide on October 28th. Six major distributors have already agreed to carry the network: Cablevision, Charter, Cox, AT&T U-Verse, Verizon FiOS and Google Fiber. Fusion also has unveiled key parts of its programming lineup featuring news, satire and original series. “We believe our programs – visually compelling, creatively produced and laced with humor and irreverence –

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will resonate with Latinos and non-Latinos alike,” said Beau Ferrari, acting President for Fusion. “Fusion’s unique combination of news, satire and original series is a completely new offering for the most exciting and fastest-growing group of young people in the country.” Jorge Ramos, the #1 Spanishlanguage television anchor, and León Krauze, one of the most popular local broadcasters in America, will lead Fusion’s primetime news block. David Javerbaum, former Executive Producer and Head Writer for The Daily Show with Jon Stewart, will oversee content for Fusion’s nightly block of satire programming and develop the next generation of comedy for the network.

David Javerbaum

Original series, specials and documentaries on weekend nights round out Fusion’s signature mix of current events, information, entertainment and humor. Fusion’s primetime news programming will include America with Jorge Ramos – the flagship program in Fusion’s primetime lineup, will be a bold, hard-hitting hour with Jorge Ramos. It airs weekdays at 8pm. The news programming also will include Open Source with León Krauze. The live one-hour program will address a wide spectrum of topics, from politics, the war on drugs and soccer to celebrity meltdowns, video games, movies and comic books. Airs weeknights at 10pm.

Jorge Ramos

“We are very excited about the programming offer we released a couple of weeks ago, that it really is going to be state-of-the-art and innovative and keeping with our promise to do groundbreaking news, information and lifestyle programming,” Ferrari added. Fusion’s digital presence will come alive in October online and across mobile screens and tablets via video, graphics, memes and dogged journalism. At launch, the network will reach a huge community of people across every popular social media network, fueling its ability to share compelling stories, break news and make people laugh. Over 4 million people are already following Fusion online. Maribel Ramos-Weiner

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Newsport: Univision News and Fusion state-of-the-art TV production studio The 150,000 square foot operations and production facility will be home to Univision News and Fusion

The new state-of-the-art 150,000 square foot operations and production facility will allow Univision to expand capabilities to better serve its audience.

Elected officials, community leaders and VIP guests attended the grand opening of Newsport, the new state-of-the-art television production facility that will be home to Univision News and Fusion.

The facility will also house Univision’s groundbreaking joint venture with ABC News: Fusion, the first Englishlanguage 24/7 news network targeted at young Hispanics and millennials, all of which will contribute to South Florida’s economy by creating jobs and attracting talent to the area.

Florida Governor Rick Scott and City of Doral Mayor Luigi Boria joined Univision and ABC News executives in a ribbon-cutting ceremony to celebrate and welcome the opening of the new studios.

“We thank all of our partners, including Disney, ABC, Enterprise Florida, the State of Florida’s Economic Development Agency,

Doral Mayor Luigi Boria next to Rick Scott, Governor of Florida, and César Conde during the opening ceremony

The facility took 500,000 hours of manpower to build

and The Beacon Council for their stalwart support and for helping us to further establish Miami as the undisputed home of Hispanic media,” said César Conde, former President of Univision Networks.

2.25 megawatt generators and, 850 tons of cooling capacity.

Newsport will include: 5 Control Rooms and 5 studios, 15 robotic cameras; 950 miles of cable (from Miami to Tallahassee and back); 3,500 cubic yards of concrete (covers 6 football fields 3” deep); 140 tons of rebar (as much as a Boeing 777); 500 tons of structural steel (fully loaded 747-8); 1025 Terabytes of online storage (190 million MP3 songs or 1,450 years of play time); 3 million watt power capacity from FPL; 2 x

“We believe these are the largest and most modern news studios in the whole country. Once we have the over 600 employees working here next month, this will be a microcosm of the American reality: a multicultural, multilingual society. This building is a testament of the growth and transformation Univisión has undergone in recent years, an example of what the private and pubic sectors can achieve together when they set out to innovate and create jobs,” said Conde. The facility took nearly 500,000 hours of manpower to build. Maribel Ramos-Weiner

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Chello Latin America

Alejandro Harrison

Marcello Coltro

Jack Efromson

Ricardo Deben

Mauro Páez-Pumar

Alejandro Harrison was named CEO of Chello Media Latin America in December 2012. Before this he was the Managing Director at Pramer SCA (Argentina) for seven years. Prior to joining Pramer SCA, Harrison held the position of Corporate Business Manager for Grupo Clarín S.A. for five years. He is currently VP of CAPPSA (Audiovisual Programmers and Producers Association of Argentina). Harrison holds a Business degree from the Faculty of Economic Sciences at the Universidad de Buenos Aires, and has completed postgraduate studies at IAE Business School.

Marcello Coltro oversees the departments of advertising sales, marketing & external communications, digital media and research and will also be involved in defining channel portfolio and overall programming strategy. Coltro is a 20-year veteran in the pay-TV industry. He has an MBA from Vanderbilt and is an active member of the International Academy of Television Arts & Sciences since 2011 and the American Film Institute since 2005.

Jack Efromson, Chief Technological Officer, runs and supports all technological and IT needs. He brings 30 years of experience in cable and broadcast television management as well as engineering experience. His most recent post was that of SVP of Operations and Information Technology at MGM Networks Latin America LLC. Efromson has a Physics degree from Reed College, Portland.

As Chief Financial Officer, Deben assists Harrison in the Finance and Business Development departments. Has worked at Chello Multicanal – Spain, where he also acted as CFO. His key achievements include the structure and valuation of more than 100 corporate operations from mergers and acquisitions to procurement and due diligences processes. He also assisted the company on important negotiations with cable operators in Portugal and Spain.

As Chief Commercial Officer, Mauro Páez-Pumar oversees all affiliate sales efforts in the region. He previously served as VP of Sales and Marketing at Castalia Communications and has worked in different areas of the industry at companies such as Argo Systems, LAPTV, DIRECTV and Turner International.

CEO

www.chellolatinamerica.com 305-445-4350 ventasafiliados@ chellolatinamerica.com 18

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EVP and COO

CTO

Chello Latin America is a company dedicated to the production and distribution of Chellomedia’s themed TV channels for Latin America, the Caribbean, Portugal and Portuguesespeaking African countries, and the U.S. Hispanic, for a total of 26 countries. Their portfolio includes 12 channels divided in

CFO

CCO

three popular genres: Films - MGM, MGM HD, Film&Arts, Europa Europa, Canal (á); Women and lifestyle - elgourmet, Casa Club TV, Cosmopolitan TV, Ella; and Men - Reality TV, AM Sports, and El Garage TV.

Inspiring Entertainment from FremantleMedia Latin America

www.fremantlemedia.com FremantleMedia Latin America Contact: 5200 Blue Lagoon Dr. #200 Miami, FL 33126

T: +1 305 267 0821 E: jack.alfandary@fremantlemedia.com

p e r s o n a l i t y

Cynthia Hudson, SVP & GM of CNNE and Hispanic Strategy for CNN/U.S. “The challenge is monetizing the business when metrics are not limited to the TV screen” With a long and successful career in Spanish-language media, Hudson is an example of dedication and persistence

CNN en Español and CNN en Latino are the most recent projects in a long and successful career, what do they represent for Cynthia Hudson? They represent a challenge and a return to my journalistic roots within an exceptional setting that is the CNN brand. It is also the opportunity to continue as a news leader in all Spanish-speaking countries and also offer a high quality product to the U.S. Hispanic market.

Cynthia Hudson

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Including these two programming alternatives, how many channel launches have you been a part of? I’ve built three channels from scratch: Casa Club TV, CosmopolitanTV and Mega TV. I held an executive position when Univision was launched. I was instrumental in the re-launch of

Telemundo (’92), when the T was seen for the first time and when the network had Nielsen shares of 40%. Launched Family Channel in Latin America (today MGM), and re-launched CNN en Español and CNNespañol.com What would you consider are the future challenges for your position and your strategy? The big challenge is staying as world news leader in a multi-platform world and being able to create an organic experience for the user. The greatest challenge is monetizing the business when metrics are not limited to the TV screen, but expand to digital, web, mobile and social media, among others; adding our users in a logic manner so we can sell to our advertisers our actual reach.

What projects and goals do you have in general? With regards to goals and projects, I’ve always set out to do my best as a leader and anticipate what audiences like. Creating content connections is today’s business. It’s no just managing TV, it’s being prepared to fill holes and offer audiences the best possible product on any medium. How do you feel in your current position? I feel proud to have been able to transform CNN en Español and lead a group of talented journalists, producers, and writers, among others. I feel committed to covering and investigating the most important events of our lives. We’re all experiencing globalization and the era of communications, and it’s my screen,

“Creating content connections is today’s business. It’s no just managing TV, it’s being prepared to fill holes and offer audiences the best possible product on any medium.”

Ismael Cala, hosts Cala

which in most cases becomes a sort of life scrapbook… It’s a position of great social and personal responsibility. What are CNN Latino’s goals for growth? There is a very concrete plan to expand our coverage through broadcast TV in the U.S. We are working towards reaching 65% of U.S. Hispanic homes in the next three years. In less than nine months, we are already in seven markets (Miami, Los Angeles, New York, Orlando, Tampa, Phoenix, Salt Lake City), and we expect to add three more markets before the end of the year. How has CNN Latino been received in its first months? We’ve been extremely well received by audiences, station owners and

Camilo Egaña, host of Encuentro on CNNE and Contrastes on CNN Latino

advertisers. The product is fresh, relevant and tailor made for the U.S. One essential part of these projects is advertising sales. How are you handling this area and how is it performing? Advertisers are responding well to this new programming alternative (CNN Latino). In regards to the changes at CNN en Español, the response has been positive because ratings are up. It’s a growth process, but our brand and our prestige are indisputable and there no brands that wouldn’t want to associated with CNN. CNN en Español continues to be the channel with the most credibility in the Spanish-speaking world, and the changes are an evolution from the headline journalism style to a

Patricia Janiot, hosts Nuestro Mundo on CNNE and CNN Latino

journalism that is more contextual, deeper, and where the people get many different perspectives to be able to reach their own conclusions about the issues that affect them. What opportunities do you see in the new means of content distribution? Content has to be created based on all screens and we need to be able to fill all spaces with our content and our brand. To me, the most fascinating aspect of today’s communications is that the public has the ability to create its own menu and become a virtual journalist. The interaction of the public with our content is vital for the future of news and information.

How relevant are the social networks to you? We’re the absolute leaders in terms of our performance on social networks. In less than three years – since I re-launched the site and we immersed ourselves in 360º journalism-, we’ve become the Twitter and Facebook accounts with the most reach, and we continue to grow. This interaction is part of the new world of the personal menu and the citizen’s journalism. At CNN en Español we are aware of the fact that everything we write, produce and show, has to live on the web, social networks, radio, mobile devices, and has to meet the highest journalistic standards. Maribel Ramos-Weiner

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CBeebies a unique educational tool for the Latino community In just five years CBeebies is present in 17 countries in Latin America and in the U.S., and on key pay-TV systems like DISH, Verizon FiOS TV, Cox and Cablevision BBC Worldwide is present in the U.S. Hispanic market through CBeebies, a preschool channel in Spanish that offers high-quality programming that includes animation, storytelling, puppets and live action. CBeebies innovative content includes Sarah and Duck, 64 Zoo Lane, and Wolly and Tig. Sergio Leos, VP of Marketing & Ad Sales of BBC Worldwide Latin America & U.S. Hispanic spoke about the status of CBeebies in Latin America and U.S. Hispanic. In just five years, since the channel’s launch, Leos said they have reached

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Sergio Leos

key distribution agreements with leading cable operators, resulting in the availability of CBeebies in 17 Latin American countries and the US Hispanic market. “According to Census Bureau data, one out of every four children under 5 years of age, in the United States, is of Hispanic origin; this represents a huge opportunity for CBeebies in this market. Its proven capacity to stimulate learning and imagination through play in a culturally relevant environment, makes CBeebies a unique educational tool for the Latino Community,” said Leos. In the U.S., the channel is currently available on key pay-TV systems: DISH, Verizon FiOS TV, Cox and Cablevision.

Sara and Duck

64 Zoo Lane

“The U.S. Hispanic market is very important for our company. We recognize the value of this market and we are fully committed to delivering an outstanding product,” he added.

leading operators. “However, CBeebies programming is increasingly available on a variety of nonlinear platforms, including Verizon and Cablevision’s VOD services.”

Digital opportunity

The network also has a virtual presence via its U.S. Hispanic market webpage (www.cbeebies.com/ush), and social networks such as Facebook. “We have also developed CBeebies on the Go. Our goal is to eventually expand the CBeebies brand to all emerging platforms and adjacent spaces, including other social media, more apps and games, new sites, mobile platforms and companion screens, like iPlayer,” added Leos.

“We view the digital arena as an opportunity to increase the number of screens on which consumers can access CBeebies content in Latin America and the U.S. Hispanic market and are working hard to increase our VOD services content, alongside our channel offerings in the region,” commented Leos. To date, Leos points out that the main motor for growth has been the ability to meet unsatisfied market demand, gaining space on linear systems through agreements with

Maribel Ramos-Weiner

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On the eve of its 10th anniversary, ESPN Deportes reaffirms the commitment to the Hispanic audience On January 7th of 2004, ESPN Deportes entered the market, and on the eve of its 10th anniversary, ESPN Deportes reaffirms the commitment to serving the Hispanic sports fan. This commitment comes with the backing of the entire ESPN organization, which recognizes the importance of the U.S. Hispanic audience At a press event at the ESPN headquarters in Bristol, Connecticut, John Skipper President of ESPN, Inc. and Co-Chairman of Disney Media Networks, emphasized the commitment and investment the company has made in the U.S. Hispanic audience. Skipper said the team led by Lino García, General Manager of ESPN Deportes, was a pioneer in this area. The company has offered greater

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support to the Hispanic market in the past three or four years. “In the past few years we’ve felt comfortable featuring interviews in Spanish. We had a spectacular moment at the 2013 All-Star Game during the home-run derby, interviewing champion Yoenis Céspedes in Spanish on ESPN,” said Skipper. Traug Keller, SVP of Production and Business, also acknowledged the work of García and his team. “Not only have they done a great job building the ESPN Deportes brand, but they have also driven the message across ESPN about the importance of this market. In the past years we’ve made it our priority to serve the Hispanic sports fan, not just for ESPN Deportes, but the company as a whole. You’ll see we’re hiring

Lino García

senior producers from Telemundo and Univision to guarantee we’re serving this growing audience, both in Spanish and English, and bilingual as well,” he added.

ESPN new facilities

The media tour of the Bristol headquarters, which houses over 4,000 employees (7,000 worldwide), showcased the magnitude of the ESPN Plaza facilities, with nearly one million square feet in 16 buildings on 123 acres (additional 400,000 sq. ft. rented nearby). The company is also building an extension with over 193,000 square feet, housing four studios, 17 edit rooms and six control rooms. The new building will be used for SportsCenter, other U.S. programming

John Skipper

and ESPN Deportes programming and international programming. In 2012, ESPN produced nearly 30,000 hours of live event/studio programming across platforms.

ESPN Deportes anniversary

In January 2014 ESPN Deportes reaches its 10th anniversary and in that decade the channel has become a true multi-format medium, offering TV, radio, digital and print. “We’re in a good place. We continue to expand distribution and will soon have HD on DIRECTV in the U.S. We continue to take advantage of the existing technology and content. We can do that because we’re producing more live hours during everyday (10am until midnight). We can inform our users before anyone else,” said

“The Hispanic market responds to both Spanish and English, and there is a great opportunity for our larger traditional channels,” Lino García, ESPN Deportes

Rodolfo Martínez

New facilities

proudly Lino García, General Manager of ESPN Deportes. García is also optimistic about the pace of advertising sales. They have already sold their entire upfront inventory. “CPMs have gone up and revenue has increased as well. 2012 was a tremendous year for us and this year will be even better. We’ve opened new categories: technology and pharmaceuticals, which traditionally do not advertise much on Spanish-language TV, whether broadcast or cable,” added García. He points out that now more than ever, there is awareness of the growth of the Hispanic market, and this is reflected in the bilingual talent, not just of ESPN Deportes but also of English-language ESPN.

Commentators of Béisbol Esta Noche

“The Hispanic market responds to both Spanish and English, and there is a great opportunity for our larger traditional channels. If they can attract more Hispanics, they will also prosper more,” said García.

Multiplatform

“We’ve been multiplatform from the beginning because it’s important. We use the best available screen. One does not have to be in front of the TV to consume the product,” said García. As of this month, ESPN Deportes is live on WatchESPN, which is part of the company’s TV Everywhere solution. The most recent product from the ESPN Deportes multi-platform strategy is ESPN Sync: the first Spanish-language web-based app

Set of Baseball Tonight

that enhances sports viewing with a unique second-screen experience during live sporting events. “ESPN Sync will be a second screen to watch soccer matches as well as other events and stay informed,” said Rodolfo Martínez, Vice President of Production and Operations of ESPN International and Deportes. Martínez made reference to the upcoming coverage operations of the channel, which include the 2014 FIFA World Cup and the 2014 Super Bowl, among others. ESPN has a strategy internally called the game around the game, in which the company deploys large-scale operations around sporting events, whether or not the channel has broadcast rights for the particular event.

“We try to be at the epicenter of things and the Brazil World Cup will not be an exception. We’re preparing a very ambitious operation. We offered a sneak peek with Copa Confederaciones, but that is only 10% of what we plan to do. The Copacabana studio will be much bigger and we’ll have coverage on all our shows,” said Martínez. The channel will have over 20 people in front of the cameras, with 10 mobile teams covering the entire country, and a production support team of about 70 people. “The result will be video content that will live on TV, online, on the radio and on mobile devices,” added Martínez. Maribel Ramos-Weiner

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U.S. Hispanic TV industry expanding scope of alternatives Iván Bargueiras

Iván Bargueiras of Discovery Networks Latin America/U.S. Hispanic is confident about the solid positioning of Discovery en Español and Discovery Familia “The U.S. Hispanic TV industry has expanded its scope of alternatives. Hispanics are now moving to specific types and genres of programming they appreciate,” points out Iván Bargueiras, General Manager for Discovery U.S. Hispanic, Discovery Networks Latin America/U.S. Hispanic. Bargueiras cites that Discovery en Español remains the #2 Hispanic pay-TV network, now getting even closer to #1 place. Discovery Familia, currently positioned as the #3 Hispanic pay-TV channel among Women 18-34, saw an increase in ratings in July of +33% over the

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previous year and +14% over the previous month. “Discovery Familia is the only Spanish-language TV network fully dedicated to serving Hispanic moms and their preschool children, a key demographic Nielsen highlighted recently in a report describing Latinas as an increasingly driving purchasing force.”

Programming strategy

During the last quarter of 2013, Discovery en Español will launch Investigation Week, which includes premieres of shows such as Surviving Evil, Nightmare Next Door S3, I Almost Got Away With It Season 5, and Deadly Affairs, which will be supported and promoted by Mexican talent Itatí Cantoral.

The network will also launch real life drama shows such as Prohibido (Forbidden), as well as the original productions Fútbol 360 (Soccer Lab), a studio-based series dedicated to a behind-the-scenes look at different aspects of the game and its players; and the second season of Acceso Exclusivo, a docu-reality series that follows the Mexican soccer team Los Tuzos del Pachuca as it conducts pre-season training and tryouts. Key upcoming shows for Discovery Familia are Un Bebé por Minuto (One Born Every Minute), a ground-breaking series that takes a look at the drama and emotion of a maternity unit, and Locos Por la Casa (Mad About the House), which showcases a couple who are given $25,000 to make over three rooms of their house.

Un Bebé por Minuto

Double-digit increase

Bargueiras said they are seeing a double-digit growth in advertising sales so far this year. “We want the advertisers to take advantage of our strong, lasting and consistent relationship with the Hispanic audience and the benefit of associating themselves with a leading brand like Discovery. With that in mind, we offer not only the traditional 30- and 60-second spot, but also brand integration opportunities through capsules or within the content, as well as more strategic long-format productions over which we maintain editorial control to make sure that the integration is seamless,” added Bargueiras. Maribel Ramos-Weiner

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The U.S. is assimilating Hispanic culture Joe Schramm, Managing Partner of Schramm Marketing Group, observes the trend of Hispanic culture being assimilated into an essential part of the U.S. Joe Schramm

Similar to what happened with the pizza, the U.S. is assimilating Hispanic culture into its own. At least that what’s the opinion of Joe Schramm, Managing Partner of Schramm Marketing Group, who has noticed certain factors that support this trend: the size of the Hispanic population, its buying power, and the crossover Hispanic talent and its growing influence. To Schramm, if before there was a degree of assimilation by Hispanics, now there is an inverse effect, having U.S. culture assimilate Hispanic influence. “Hispanic is increasingly becoming part of the American fabric. This trend will continue. The population growth is so significant that is affecting the market,” commented Schramm.

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He points out the Hispanic expenditure on entertainment, movies and sporting events, among others, represents a large portion of the revenue for these categories. Schramm quoted the most recent Pantelion Films bilingual comedy blockbuster Instructions Not Included, with Eugenio Derbez. It made $10 million on its premiere weekend, something unusual for a Hispanic film in the U.S. He adds it is unthinkable not to have Hispanics at the heart of the marketing strategy for sporting events such as soccer and boxing. Another factor is Latino talent increasingly crossing over and gaining influence, as is the case of Sofía Vergara, Carlos Ponce and Jennifer López. Schramm indicates this reverse assimilation is also reflected in the

advertising investment and the interest of brands in the Hispanic market. “We see new players coming into the market all the time. Even though that still is not happening as fast as everything else is happening. Once the consumer is there the advertisers will follow,” he said. An important recent example is advertiser AARP, which sponsored a Gloria Estefan concert series on PBS. “Although the concert series is marketed to Hispanics, an advertiser like AARP agreed to sponsor it because it understands the reverse assimilation trend. It’s happening with talent, soccer, movies, and finally, advertisers like AARP are getting on board too,” added Schramm.

Instructions Not Included

He indicated Pepsi also is a perfect example. During the 11th Annual Hispanic Television Summit in New York, Javier Farfán from Pepsi will talk about their approach. “As a non-Latino looking into the market, I’m seeing this transformation. I’m seeing this trend while we we’re putting together this year Hispanic Television Summit,” he says. Schramm also sees as an important trend in the market, the fast growing adoption of TV Everywhere platforms among Hispanics. “The other trend that I have been seeing is a major increase on Internet services sales to Latinos. We will see more talk about distributing content to mobile devices in the months to come,” he added. Maribel Ramos-Weiner

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Florida Media Market 2014: Connecting the multi-platform Maritza Guimet

The 7th Annual Global Film & Media Conference of FMM will take place from January 22-26 of 2014 with the objective of connecting the multi-platform The Florida Media Market (FMM) was created to fortify the media industry in South Florida by serving as a bridge between the media culture of South Florida and those of Hollywood, Europe, Asia, and Latin America. FMM was created to be an outlet for South Florida independent filmmakers to meet with executives producers, production companies, distributors, TV networks & stations that are actively seeking content, either by producing, co-producing or purchasing.

FMM has a conference that allows independent filmmakers the opportunity every year to pitch their ideas, network with buyers, distributors, entertainment industry experts, and production companies, which can take their content to the next level. In the conference panels, key executives will give independent producers the tools they need to succeed in this competitive market. Next year’s event will focus more on how to monetize video, new media, and multiplatform projects which also maintain the film & TV industries by incorporating them with these new channels of programming distribution. Maritza Guimet, Founder & CEO of FMM, said that for the 2014 show, between 40 and 50 projects will be

A Girl in Progress

pre-selected and presented to a panel to be considered for financing. The panel includes distribution companies and TV channels, among others. The 2014 conference will be held at the Miami Beach Resort and Spa under the title “Connecting The Multi-Platform”. The event will also host the Readyfor-Distribution Movie, TV, and Documentary Competition, and the closing gala of The Shift Awards to recognize programming that has created a shift in humanity globally in a positive way. In 2013, the awardwinning singer/actress host María Conchita Alonso, along with stars such as Víctor Gonzalez, Sonya Smith, Gabriel Porras, Héctor Soberon, Laura Termini, among others, presented

awards. Last year’s winners for various movies and shows include: A Girl in Progress by Lionsgate, American Idol by FreemantleMedia, La Promesa by Caracol, Dónde está Elisa by Telemundo, Capadocia by HBO, Best Music Video by MTV, among others. The Shift Awards is given annually to honor programming that has raised social awareness and made an impact globally. Guimet also said this year they will again hold the Goddess WomanBrunch, where powerful women in entertainment from several continents come together for a panel and networking event supporting the importance of women’s programming.

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Has Hispanic television evolved? Since when? By Eduardo Caballero Pre s i d e nt, Cab al l ero S pa n is h Media

From 1962, when we entered this market, at that time there were only three (yes, only 3) local TV stations in the whole country with some Spanish programming, one in San Antonio, one in Los Angeles and one in New York City. Of course…it has changed and how! The facts speak for themselves. Fast forward to 2013 and we have five full-fledged national TV networks and more than one national cable network (mun2, Galavisión) Now a Spanish TV network can win the rating battles against its general market competitors: Fox, CBS, ABC and NBC.

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New media is bringing new ways for almost every consumer to use the abundance of media. It’s my opinion that, in our space, conventional media -particularly Spanish TV and Spanish radio -still is, and will continue to be, for many years to come—the dominant factor, when it comes to communicating with, and advertising to Hispanic consumers. The main reason?: r e l e v a n c e… What has not changed is the paucity of investments and lack of attention that this change deserves from many advertisers, their marketing depart-

ments and, in particular, from most of their advertising agencies. The needed attention is not there… yet!!! After all, the fifty five million Hispanics living in the U.S.A. have made us the second largest Spanish speaking country in the world. It is not one of a very poor consumer, as many marketers used to tell me years ago. Even more than one of them told me –in the early 80’s- that they were not planning to do anything in the Hispanic market, since that market would eventually disappear. Obviously, ignoring the history of this country, for we had arrived here more

than 100 years before the Mayflower landed in Plymouth, but also ignoring the disposable income of a larger household. The fact is that the Hispanic market continues to grow at a pace like no other segment of the U.S. population. Not only from within, with a much higher birth rate, but also, from without, as a result of every day new arrivals. Latinos have started to influence election results and can also influence what products or services succeed or fail in the U.S. marketplace.

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The challenging Hispanic Market By Roger Huguet C E O, I m ag i n a U S

The Census data in 2000 was an eye opener to many. The size of the Hispanic population, its accelerated growth rate, and above all, its tremendous acquisition power triggered the quest to serve this continuously increasing market. Distributors, programmers and advertisers included the term “Hispanic” in their day to day lingo and began to try to understand this minority. In the pay TV industry, new Hispanic tiers were introduced and, with barely any information or measurement tools, many Spanish language channels made the cut and entered the market. After 10 years, the Census data of 2010 came back to reinforce the importance of this market. In 10 years, Hispanic pay TV subscribers grew to around 5 million or so. Even though this number is

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significant, the penetration of 5 million homes of a total of more than 14.4 million (Geoscape data 2012) Hispanic households still represents a big opportunity. The growth in the last years has lagged and it has become a switching business where subscribers transfer to different pay TV providers but the penetration rate within the Hispanic community is not proportionate to the growth this community has shown. The reassessment of the current strategy and business model as well as new technology and distribution platforms are key to consider for the near term growth. In many markets Hispanics are now mainstream and a great percentage of the general market. In many markets the current TV offer will need

to change to provide content in an easier, more effective and economic way. Breaking the tiers and offering key channels in more widely distributed packages targeting specific demographics may make sense; Dominican and Puerto Rican content in the east coast like NY, and Mexican and Central American content in the west coast. As the Hispanic community keeps growing, the current TV offer and packaging will demand a change. Current technology advancements and new distribution means are changing the competitive landscape and the future growth of the TV Industry. Such technology is indistinctive of race, ethnicity or language. Technology has “democratized” the viewer’s consumption of

media. Viewers want to choose what, when, where and how they get their content. New platforms such as TVE, OTT, VOD, streaming, among other are key to future growth as well as for securing current business. Hispanic channels face an extra challenge when trying to accommodate distributor’s demands and in keeping up with current content demand, rights, and use of technology. Hispanic channels need to subsist in tighter budgets that current Hispanic tiers have locked them into. As long as the same business model exists (tiers in a market with less growth), Hispanic channels will face difficulties in keeping up with the pace of the general market.

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Luis Villanueva

Macuro

Somos TV investing in ViendoMovies, Semillitas, and soon in Klavo With the holidays of Halloween, Thanksgiving and Christmas around the corner, there is higher demand for in-house production for Somos TV channel Semillitas, which is now being distributed by Comcast, Verizon, Charter Communications, and RCN, and has plans to continue expanding. “The holidays demand a strong push for in-house production and requires a special selection of cartoons aligned with this very special season for children,” said Luis Villanueva, President & CEO of Somos TV. In regards to programming, for the last quarter of the year Somos TV has 30 new titles for ViendoMovies, its channel specializing in the best Spanish-language films. Some of these titles include films from Mexico

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such as A Tiro de Piedra, La Brújula la Lleva el Muerto, Las Buenas Hierbas and El Misterio del Trinidad; from Colombia Carrusel, Del Amor y Otros Demonios, and La Pura Mentira; from Venezuela Macuro; from Cuba Habana Eva; as well as movies from Argentina and Spain, among others. Villanueva adds that Klavo, the third channel of the group, is ready to resume its original road show. “The channel has been well received and we’re on track for our next launch. Klavo represents an opportunity in an underserved market, and its programming and graphics package are innovative and of high quality. We’re are confident it will be well received by our clients given the demographic support for the channel.”

Carlos Vasallo

Canto a las Américas: Ciclo Homenaje a Silvia Pinal

Cine Nostalgia and Cine Estelar with strong original documentaries from Mexico Channels Cine Nostalgia and Cine Estelar have a growing pay-TV distribution in the U.S. Carlos Vasallo, President & CEO, said the channels have presence on DIRECTV –where they have been for five years-, as well as systems such as AT&T U-Verse, Verizon FiOS and Cox Communications. When asked about TV Everywhere, Vasallo said that for the time being they are focused on their linear platform through their affiliates via satellite, cable and fiber optics. “For now, we’ll go as far as they’ll take us. The Spanish-language pay-TV industry will evolve gradually towards other platforms according to industry trends, and us programmers will follow. Our portfolio of Mexican movies is the largest in the market

and we have the rights for all platforms. We’re confident our channels will help support the development of new technologies by our affiliates,” he added. According to Vasallo, the channels consistently rank among pay-TV’s top 10 nationally. “Our channels focus primarily on entertaining Mexicans residing in the U.S., who account for 67% of the market. We have the movies, the stars and the variety consumers want to see,” he added. Another strength of the channels is the original production of documentaries. “We produce documentaries about the history of Mexico, about Mexican music and about the history of films and stars of Mexico,” added Vasallo.

Walter Córdova

Mi Ratito con Jesús

EWTN en Español: At the forefront of technology and programming quality With 14 year in the U.S. Hispanic market, channel EWTN en Español remains competitive due to its efforts to keep up with technology and produce quality programming. “Our signal is already available in HD nationwide on Bright House Networks, and we’re having conversation with other operators to expand distribution. Additionally, we’re beefing up our children’s programming, which is in high demand,” said Walter Córdova, National Marketing Manager Spanish Services – USA & Puerto Rico, EWTN Global Catholic Network. For the children’s programming block (2pm to 5pm), EWTN acquired new

episodes of close to 20 existing series such as Mi Familia Católica and Historias del Nuevo Testamento, among others, which are co-productions of EWTN with independent producers in Spain, Mexico and other countries. Additionally, in 2014 the channel will premiere Mi Ratito con Jesús. The channel also produced a documentary about Franciscan Mexican monk Junípero Serra, which premieres this November. Another new show is Son by Four TV, with the Catholic band Son by Four (Mondays at 10am, re-running three times per week).

Ignacio Sanz de Acedo

¡Hola! TV launches in Latin America and the U.S. Multimedia Spanish giant Atresmedia signed an alliance with the publishing group of ¡Hola! Magazine for the launch in Latin America and the U.S. of ¡Hola! TV The launch of the channel, which will take place in the coming weeks, marks the first stint in the television business by ¡Hola!, the trusted worldwide source of entertainment and celebrity news, through the ¡Hola! magazine and its portal Hola.com. The new channel will air original and syndicated Spanish-language programming, 24-hours a day, all year round; sharing with the magazine content about society, royal families, lifestyle and human interest, among others.

¡Hola! TV recruited Ignacio Sanz de Acedo, former SVP of E! Networks Latin America, as its Chief Executive Officer and General Manager, who will report directly to the Board of ¡Hola! TV in Madrid, Spain. The channel will produce and broadcast from Miami, with the technical backing of Imagina US. The editorial responsibility will fall on ¡Hola! and Atresmedia executives will supervise the strategic planning of the grid and the production of content. For ¡Hola!, entering the television business is a logical step after expanding as a magazine to over 100 countries with six online editions.

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First Division Peruvian Soccer

Aventura Culinaria with Chef Gastón Acurio

Perú Mágico gains strength with First Division Peruvian soccer Perú Mágico is performing increasingly better with the Peruvian community in the U.S. and First Division Peruvian soccer is the big differentiator, said Fernando Espinoza, Director Advertising Sales and Distribution of Media Networks. “Carrying the First Division Peruvian soccer tournament sets us apart and is key in attracting new audiences,” he says. Espinoza points out the channel developed a promotional campaign in the states with higher Peruvian presence, which has help it climb six positions in the rankings and hopes to continue this upward trend. When asked about the likelihood of the channel launching a TV Everywhere platform, Espinoza said

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it is currently being developed and will become the vehicle to reach other markets with Peruvian presence such as Japan, Italia, Australia, Canada and Argentina. “We are currently reaching 40% and the goal is to achieve coverage and penetration to reach the totality of Peruvians abroad. To this end, we’ve completely revamped the site perumagico.pe and the channel’s fan page continues to add followers.” In the U.S., where 33% of Peruvians abroad live, Perú Mágico is distributed within the DIRECTV bundles Óptimo Más, Más Ultra and Lo Máximo. The channel is also available in Chile, where 7% of Peruvian abroad live.

Fernando Gastón

Familia de Circo

Tr3s: Producing more than 300 hours of original content This year channel Tr3s will produce over 300 hours of original content. “We are trying to build a creative interaction with the audience by providing them personalized content that integrates different brands organically and offers solutions that connect products with Hispanic audiences,” said Fernando Gastón, Brand Manager of Tr3s. These productions include Familia de Circo, which offers viewers a behind-the-camera look at the circus, showing the mischief and clashes of five Mexican brothers. Another show is Divas del Azúcar, of High Noon Entertainment (producers

of Cake Boss). It is a new reality show centered on a humble Miami bakery, a Cuban mother and her two daughters, discovered by the adorable and loud divas. Fortuna features the double life of Adolfo Altamirano, a casino tycoon who lives two lives, with two families, a casino and an inheritance. Highlighting regional Mexican music at the top of U.S. charts, the channel also launched Remexa. Gastón said that in response to the millennial consumer habits, Tr3s recently launched its content on Hulu.

José Luis Rodríguez

Luca Bentivoglio

HITN: planning new production studios in Washington D.C.

LATV: Focused more than ever on the bilingual and bicultural audience

HITN introduces new seasons of its original productions: Espacio hogar, a short format series providing how-to instructions on home improvements and home decorating projects for the do-it-yourselfer, and En Forma con Carlos Piña, a fitness program where popular fitness expert Carlos Piña leads a challenging workout routine. This year the channel will also re-launch Destination Casa Blanca, the program will be produced at HITN’s Washington D.C. new TV studios. “HITN is currently in the middle of an upgrade to their Washington D.C. presence in the Hall of States building, where we are installing a state-of-the-art high definition virtual studio and insert stage. The studio is connected by high capacity fiber to our primary studios and master control facilities in NY. The new facility is capable of producing standalone shows as well as

providing a contribution feed to any of our other production facilities. Live transmissions will be also possible from this facility,” points out José Luis Rodríguez, CEO of HITN. Rodríguez added that the development of the TV Everywhere platform in the Hispanic market it is very promising. “As the media consumption landscape continues to fragment, especially among younger consumers, we find that TV Everywhere is an integral part of our strategy to reach our existing and more importantly emerging audience as they come of age. HITN has supported the efforts of all of our distribution partners as they expand the offerings to multiple device types and to out-of-home viewing, our one concern is that our measurement service partners quickly find a way to integrate the viewing into our traditional ratings reports.”

Giselle Ugarte hosts Latino TV

LATV Network is introducing several of its upfront programming offers. Launching a new season and celebrating Hispanic Heritage month, the channel premieres Latino TV, re-launches En la Zona, and kicks off the new season of Rokamole. “We’re focused more than ever on our bilingual, bicultural audience. We are solidifying our path towards bilingual content, which is yielding great results with our clients and our audience,” said Luca Bentivoglio, COO of LATV. En la Zona re-launches, hosted by Keven Ramírez, renowned DJ of Entravisión’s Los Angeles radio station Súper Estrella. “This is a program advertisers love and use it to integrate their products,” said Bentivoglio.

Latino TV is a new show hosted by Giselle Ugarte. “This series is produced entirely by LATV in Los Angeles. It features stories of Latinos who succeed in the U.S. This is one of the offers we introduced at the Upfront and we think it will do well,” he added. “We’re going to shoot a concert with Los Angeles alternative bands Very Be Careful and Los Despiertos, to air in October. For this project, we partnered with music magazine Al Borde and we will launch LATV Presenta Al Borde Acoustic Sessions, hosted by Keven Ramírez”, Bentivoglio commented. He said the company is planning to upgrade En Concierto with two advertisers that are looking sponsor the show in October, November and December.

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Vincent Cordero

La Última Palabra

Fox Deportes successfully producing original programming “After successfully launching our news and talk shows, Central Fox and La Última Palabra, last year we formed Fox Deportes Studios where we develop original productions for the U.S. audience”, commented Vincent Cordero, Executive Vice President and General Manager of Fox Deportes.

Visitante where we profile the markets that play host to the biggest sporting events in world. We highlight the culture, the food and anything that could be of interest to viewers as they get an insider’s look at the what these cities have to offer”, he added.

Some of the program titles that have originated from Fox Deportes Studios include Home Run City, where baseball fans are profiled in the New York, Los Angeles, San Francisco, Boston and San Diego markets. Canelo: Corazon de Campeón was another show produced internally where Saúl Canelo Álvarez was the subject prior to his highly anticipated fight with Floyd Mayweather Jr. on September 14th. “One series we continue to be excited about is De

Cordero pointed out Fox Deportes will be incorporated into the Fox Sports Go app, which will be available later this year.

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The executive expressed feeling pleased with the channel’s position in the market. “We have the biggest event brands with the most diverse sports programming portfolio in our space. We have also been fortunate to have the No. 1 brand in news and soccer talk shows with the launch of Central Fox and La Última Palabra”.

Jim McNamara

Salvando al Soldado Pérez

Cinelatino: Exploring more original productions deals Cinelatino is celebrating its 20th anniversary (14 years in the U.S.) on air this month. To commemorate the occasion the channel is airing nine new first-run premieres in October, including Salvando al Soldado Pérez, Cinco Días sin Nora and Nunca Más. It will also air El Infierno, Déficit, Ladrón Que Roba a Ladrón, Recién Cazado, Colosio, El Paseo 2, I Love Bachata, and All Inclusive, among others. “Cinelatino is the highest-rated Spanish-language movie channel, and in some dayparts/demos, the highest-rated channel overall,” said channel Chairman Jim McNamara. He indicated that currently, Cinelatino has co-production arrangements with Yahaira Films to produce three

Mexican comedies, as well as with High Hill to make high-quality made-for-TV productions. “Right now these co-productions are not a huge part of our business, but due to the great success we’ve had with them, there is a definite possibility that we will explore more original production deals in the future,” McNamara commented. One of these co-productions is Misterio´s, with High Hill Entertainment. “We are co-producing a series of three made-for-TV movies with High Hill Entertainment. Each two-hour episode will feature a love story and a mystery; two elements we know work well with our audience,” he added.

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Cynthia Hudson of CNNE, Tomás Johansen of CNN Latino Miami and anchor Patricia Janiot

Tomás Johansen, President and General Manager, next to Carlos Justo, Local Sales Manager, both of CNN Latino Miami

Cynthia Hudson of CNNE next to anchor Fernando del Rincón

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María Elvira Salazar with her own show on CNN Latino for the East Coast

Héctor and Jacqueline López-Silvero of Programas para Televisión, Inc.

Joshua Mintz and Emilio Romano from Telemundo Media with Hollywood Mayor Peter Bober

Broward County Commissioner Chip LaMarca with Telemundo Media’s President Emilio Romano

Part of the CNNE talent

Luis Isaías, partner of BuenaVisión TV (CNN Latino NY Affiliate), next to his wife and Rafael Kasischke of The Goldhouse Foundation

Telemundo’s Marido

en alquiler in

Eduardo Suárez and Cynthia Hudson of CNNE next to Bob Behar, owner of several CNN Latino affiliates

CNNE’s José Levi, Juan Carlos Arciniegas, Cynthia Hudson and Camilo Egaña

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Telemundo Media’s Emilio Romano with actors Maritza Rodríguez and Juan Soler along with Broward County Commissioner Chip LaMarca; Hollywood Mayor Peter Bober and Greater Fort Lauderdale/Broward County Film & Entertainment Commissioner Noelle P. Stevenson

Actress Sonya Smith

Actors Roberto Manrique and Emmanuel Pérez www.produ.com

The FirsT and Only hispanic public TelevisiOn neTwOrk in The usa

hiTn Television network offers programming that truly educates and entertains the entire family.

For more information about HITN, please visit www.hitn.tv 1.877.391.4486 info@hitn.org

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