Produ hispanic 9#1 by Produ

2014 The Cable Show - Los Angeles

H i s p a n i c TV U p f r o n t s

offering

T o ta l M a r k e t

s o l ut i o n s

Inspiring Entertainment from FremantleMedia Latin America

5200 Blue Lagoon Dr. #200 Miami FL 33126

www.fremantlemedia.com

T +1 305 267 0821 E adrian.santucho@fremantlemedia.com

THE GREATEST VARIETY OF MEXICAN FILMS IS ON CINE ESTELAR AND CINE NOSTALGIA LA MAYOR VARIEDAD DE PELÍCULAS MEXICANAS ESTÁ EN CINE ESTELAR Y CINE NOSTALGIA

THE MOST POPULAR MEXICAN FILMS CONNECTING HOMES TO THE MULTIPLATFORM LAS PELÍCULAS MEXICANAS MÁS POPULARES CONECTANDO HOGARES A LA MULTIPLATAFORMA

CE 422 CN 424

CE 3124 CN 3125

CE 1688 CN 1687

www.cinestelar.tv | www.cinenostalgia.tv

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Growth

Digital Content

Readying to significantly expand its distribution in the coming months, ¡HOLA! TV is bolstering its affiliate relations team with the addition of Rolando Figueroa, Director of Affiliate Sales for U.S. and Latin America. With a deep understanding of the international pay-TV industry, particularly across Latin America and the U.S. Hispanic market, Figueroa will develop the network’s short- and long-term distribution strategy in conjunction with MBA Networks and Imagina US. Rolando Figueroa

Boris Gartner

Ad sales

Expanded role

Media buying and marketing company IMS Internet Media Services has appointed César Ruiz as Vice President U.S. Sales. Ruiz will focus on the advertising sales efforts for the IMS client beIN SPORTS. He will report to Daniel Alonso, Vice President of Business Development of IMS, who considered him “a great leader for this team”. Ruiz – formerly the Senior Sales Director at ESPN– will also build and helm IMS’ growing sales and client service teams across the U.S.

Eduardo Zulueta, Managing Director of Chello Multicanal, expands his role to include oversight of Chello Latin America. He will divide his time between Chello Multicanal’s Madrid office and Chello Latin America’s Buenos Aires and Miami offices. Zulueta will continue to report to Ed Carroll, AMC Networks’ Chief Operating Officer.

César Ruiz

Eduardo Zulueta

CHIEF-EDITOR: Ríchard Izarra - MAIN EDITOR: Maribel Ramos-Weiner

ADMINISTRATION: Luciana Conde, Gueylin Méndez - ART: Sergio Szwarcberg,

EDITORS: Marcela Tedesco, Cynthia Plohn, Ezequiel Iacobone, Lucas Robledo,

Liliana Martínez - PHOTOS & VIDEOS: Ana Magnani, Sofía Izarra, Luz Nis, Ignacio

Vanessa Maldonado, Jaime Quintero, María Carolina Alonso, Vladimir Martínez,

Izarra, Manuel Mejía - SYSTEMS: Mauricio Roda - TRANSLATION: Eduardo Kondracki

Cristian Vergara Vargas, Aliana González, Nastascha Contreras - SALES & CUSTOMER

CORRECTION: Luis Alberto Magnani - SUBSCRIPTIONS: Elangy Trujillo

SERVICE: Roko Izarra, Valeria Nardecchia, Sebastián Novacovsky, Mara Fernández,

37 NE 28th St. Miami, FL 33137, EE UU - INFO: info@produ.com; ventas@produ.com;

Amy Ibarra, Kalú Fermandois, Matías Stetson - PRODUCTION: Andrea Jurado - DATA:

subscriptions@produ.com - T +1-305-256-6774

María Carolina Bermúdez, Jeimy Pinoargote, Luz Andrea Hernández, Karen Steel -

Univision Communications Inc. unveiled La Fábrica UCI, a new in-house digital content production arm focused on creating high-quality, digital-first content for the company’s digital platforms in Spanish and English. Boris Gartner, Vice President and General Manager of La Fábrica UCI, will lead this new digital venture and report to Isaac Lee, President of Univision News and Fusion. La Fábrica UCI will create content through partnerships, acquisitions and in-house content development.

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New leadership

Vast experience

Manuel Abud has been appointed President and CEO of Azteca America. He will lead the broadcast network in the U.S. and its newly created Station Group, managing over 25 local stations, and will report directly to Gustavo Guzmán, senior ranking member of the Executive Committee of TV Azteca. “I’m confident that the experience and track record of Manuel will be a determining factor for the expansion of our network,” said Guzmán.

Manuel Abud

FOX Deportes announced that Carlos Sánchez, an accomplished media executive with an extensive experience in the Hispanic market, will join the company as Executive Vice President and General Manager. Prior, he was President and General Manager of Telemundo WNJU-TV in New York. “I’m honored to join FOX Deportes and lead such a talented team of individuals,” said Sánchez. He will report to Jeff Krolik, President of FOX Sports Regional Networks. Carlos Sánchez

Promotion

Innovation

Imagina US announced that Juan Pablo Santos, prior Vice President of Business Development, has been promoted to Senior Vice President of Content & Business Development. In his new role, Santos will be in charge of leading the Content division for the U.S. Hispanic and Latin American markets. “I am happy to continue being part of Imagina US, a company which I have seen grown extraordinarily fast in the last few years,” he said.

Juan Pablo Santos

Isaac Lee, Fusion CEO, announced that Hong Qu would become the network’s Chief Technology Officer. “We want Fusion to be an incubator for innovation where we experiment not only with new forms of content, but also new ways of delivering that content, especially on our mobile platforms,” said Lee. Hong is the second executive hired by the network this year. Previously the veteran journalist and new media entrepreneur Daniel Eilemberg joined Fusion as Chief Digital Officer.

Isaac Lee

www.produ.com

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Multicast

Kevin Cuddihy

Univision Television Group will carry Bounce TV as a multicast channel on its stations in five major markets: New York City, Los Angeles, Dallas, Orlando and Phoenix in 2015, building on the existing distribution in San Francisco, Boston, Miami, Denver, Sacramento, Raleigh and Tampa. “Bounce TV has been a hit for our stations. It is enormously popular with viewers and advertisers and has proven to be a good companion network for Univision,” commented Kevin Cuddihy, President of Univision.

City Commisioner

Otto Padrón

www.produ.com

Diana Mejía-Jones, Vice President of Campanario Entertainment, said that the company has approximately five thousand hours of written material in different genres for the U.S. Hispanic market. “We have genres that range from children’s content, classic novelas, musical teen novelas, action series, to narconovelas. Right now the main focus is Camelia La Texana, making sure we continue to captivate the audience,” she said. The narconovela is the first Campanario production sold in the U.S. Hispanic market.

Diana Mejía-Jones

Come back

Mayor Eric Garcetti announced the appointment of Otto Padrón, COO and President of Meruelo Media, as City Commissioner on the Board of the Los Angeles Convention Center. “I’m honored and energized by the opportunity to serve this amazing city and support Mayor Garcetti’s vision for Los Angeles as a convention and special events destination,” said Padrón.

Super series

Cristina Schwarz has been named President and General Manager of Telemundo 47/WNJU, a station serving the Hispanic community in the New York tri-state area. Schwarz was most recently Vice President of Univision Cable Networks. “I’m so honored to return to the New York market, where I have spent most of my career,” she said. Manuel Martínez, President of Telemundo Station Group, is confident the station will do even better job of delivering tri-state viewers with the most relevant local news.

Cristina Schwarz

Sports’s knowledge

Building the brand

Telemundo Media announced the promotion of Eli Velázquez to Senior Vice President of Sports. He is based in Miami and will continue to report to Jorge Hidalgo, Executive Vice President of Telemundo Sports. “During his 15 years at Telemundo Media, Eli has shown steadfast leadership and a deep understanding of the Hispanic and sports markets,” said Hidalgo. Velázquez previously served as VP of Sports of Telemundo Media since 2008.

Eli Velázquez

Michael Finn

Music partnership

NUVOtv reached a new co-production partnership agreement with Vevo to produce the original series The Collective. The music show is co-executive produced by NUVOtv’s Chief Creative Officer Jennifer López under her Nuyorican Productions banner. Bill Hilary, NUVOtv Executive Vice President Programming, said: “We look forward to working with them (Vevo) and benefiting from their insights and guidance in co-producing a weekly series that is certain to become a must see for all music fans.”

El Rey Network announced an expansion of its Ad Sales team with three hires including Renée Mizrahi, named Vice President of Integrated Marketing and Ad Sales; and Melissa Viele Kearney and Chris Owen as Account Executives. All will report to Michael Finn, Senior Vice President of Sales & Marketing. “Their diverse experience and keen insights into our target audience will be a great asset as we continue to build out El Rey Network’s unique, renegade, entertainment brand,” commented Finn.

Multicutural

Mónica Gil was promoted to Senior Vice President and General Manager of Nielsen’s new Multicultural Growth and Strategy team. She will lead the key effort in cultivating and measuring the evolving consumer strength of African-American, Asian American and Hispanic groups in the U.S. Gil will be responsible for building crosscultural competencies across Nielsen and its clients.

Bill Hilary

Mónica Gil

www.produ.com

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From Dusk Till Dawn: The Series is based on the cult classic film of the same name, the series will be comprised of 13 episodes. The international cast includes D.J. Cotrona, Zane Holtz and Jesse García. The series is an El Rey Network production in association with Rodriguez International Pictures, FactoryMade Ventures and Miramax.

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The second season of Hospital Veterinario, produced and broadcast in Canal Once, brings 13 new episodes of the popular team of veterinarians whose mission is to protect and to preserve the good health of different animal species living throughout Mexico. Each episode gives viewers an up-close look at animal healthcare while also examining the health problems of Mexico’s diverse wildlife population.

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Vme TV announced a new addition to the network with the arrival of renowned motivational speaker, Maytte Sepúlveda. Hola Maytte will focus on providing Hispanic audiences with motivational and inspirational content for self-improvement. For the last two decades, Sepúlveda has had multiple successful radio and television programs in the U.S. and South America and has also published numerous books that focus on hope, change and self-improvement.

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The Globo telenovela narrates the life of the courageous Isabel (Camila Pitanga), daughter of an ex-slave and in love with a capoeira practitioner, and of Laura (Marjorie Estiano), from a rich family and destined for an arranged marriage. This two friends share the same ideal: achieving freedom in the conservative society of early 20th century Rio de Janeiro. The T H telenovela has 105 of I F Tepisodes I X45 H O R T H S F F minutes each, in HD. S S S

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Azteca America revamps ¡Al Extremo! a daily show that presents the most astonishing reports from around the globe. Verónica Del Castillo becomes the newest addition to the hosting team, joining Venezuelan presenter Gaby Crassus. Del Castillo’s work as a correspondent, host, and writer has made her one of the best-known journalists in Spanish-language C O N H I R television. E T

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Produced by the History Channel Latin America, Milagros Decodificados aims to reveal incredible occurrences identified as miracles in 8 episodes. Daniel Álvarez, renowned theologian and tenured professor of religious studies at Florida International University, closes each episode with commentary that helps viewers decipher the mysteries.

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Telemundo Internacional announced the premiere of its first original production El Show De Erika Casi Late Night. The show will be headed by Venezuelan presenter and radio personality Erika de la Vega. This American-style late night show, produced in Miami and Mexico by Latinos for Latinos, will include comedy sketches full of surprises with internationally renowned celebrities.

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A rare, behind-the-scenes look at one of Mexico’s most beloved sports, El Rayo Vida de Lucha, is a new reality series following the life of celebrated lucha libre wrestler, promoter and family man Juan Padrón Luna, AKA “Rayo de Plata.” This 13-episodes docu-reality series is produced by Mexicanal Productions. The series takes place in San Luis Potosí and the Bajío region of Mexico, where the love for lucha libre is surpassed only by soccer. I F T HE C O N

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The original docu-reality, Reinas De Realty, is a 10-episode series that follows close friends and business partners Jackie Mateos and Liz Pérez who are running their thriving house flipping business in Los Angeles, turning run down homes into gems and transforming Latino communities one house at a time. The series is produced by Adam Paul and Eric Salat of The SHOP Productions and Shari Scorca, Executive Producer for mun2.

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Hispanic TV’s longest-running reality beauty competition, Nuestra Belleza Latina returns with a new look and cast for the eighth edition. Chiquinquirá Delgado, Pedro Moreno and first-ever winner Alejandra Espinoza are the three new hosts who will guide 12 contestants through the show. Also joining this season are two ex-Miss Universe, Denise Quiñones and Alicia Machado, who each offer their expert advice as mentors to a different team of contestants.

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Starring Mexican actress Ana Serradilla, La Viuda Negra is based on the true ‘ripped-straight-from-theheadlines’ story of Griselda Blanco, a.k.a. “The Cocaine Godmother,” who ruled the Miami drug trade in the 70s and early 80’s. The series is a RTI production for Caracol Televisión and Televisa. The story is written by Yesmer Uribe with support by Gustavo Bolívar, under the supervision of Hugo León, VP of Development of RTI, and directed by Alejandro Lozano.

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Hosted by Siad Char, Claudia Leonor Vesga and Luis Carlos Rueda, Viernes 360 offers viewers information of the world of entertainment, film, music, social media and the activities of celebrities. The show is supported by Alianza Informativa Latinoamericana (AIL). It joins other channel programs in the same genre, such as América 360, Entérate and Polos Opuestos.

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Canadian chef David Rocco presents his TV project Dolce Vita, comprised on 26 half-hour episodes featuring gastronomy and travel. Rocco explores new destinations with new friends and new recipes. The series is not just an introduction to Italian cuisine; it offers a window for the renowned chef to share the ingredients and culinary techniques of his N TO R T H Italy. E G TI HF T H E W V E N R E I X T H EE N VTbeloved NE IW N T T T SN F F

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César Millán is back and this time he’s bringing his unmatched canine abilities to communities terrorized by unruly hounds. In his new series, César 911, Millán travels to a new neighborhood in desperate need of his help. The series is produced by ITV Studios America in association with Leepson Bounds Entertainment. César Millán, David Leepson and Jordan F T EH WC O N W Roberts theF Iexecutive producers. I XI TR HS TH I R O R TNH Eare N E T S F F

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Filmed entirely in Spain, Isabel is the inspiring story of a bold and courageous woman who guided her country through civil war and economic hardship while enduring countless obstacles that would have toppled lesser monarchies. Televisión Española produces the historical drama series. The series chronicles the life and reign of Queen Isabel E W R E E N T C O N H I RN E W V de Castilla. N T N E T

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Music stars Prince Royce, Roberto Tapia and Natalia Jiménez are the coaches of the second season of the singing competition, La Voz Kids, with Daisy Fuentes and Jorge Bernal returning as hosts. This reality show features young vocalists between the ages of seven and 15 competing for a recording contract and a cash prize to support their education. The show is T H T H a presentation of Media I F Talpa I X USA O R T H S F F Inc. and was created by John de S Mol, S S N E A N N E A executive E who produces along A S Owith S O S O Stijn Bakkers and Katrina Fernández.

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u p f r o n t s

Hispanic TV doubles its efforts in original content and Total Market solutions Hispanic channels provide a solid, diverse programming offer and advertising solutions for its clients this upfront season

The trend among Hispanic channels this upfront season is towards Total Market solutions, multi-screen offers, and increased original production.

Univision: Multimedia powerhouse

“As a company, Univision has evolved from what was once a niche broadcast network into a multimedia powerhouse and the response has been very positive. For advertisers, that means we are one company that delivers results across all platforms. We understand that advertisers don’t want just a simple TV spot anymore, they want a ubiquitous connection to the consumer, and we are leveraging all of our assets to make those multiplatform opportunities available,” says Keith Turner, President of Advertising Sales and Marketing of Univision Communications Inc.

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He said that Univision is heading into the 2014 upfront selling season from a solid position. “We closed the biggest upfront in the company’s history last year, as well as set new records for each consecutive quarter,” he added. Turner indicated they have activated more than 95 new brands already this year, across all major categories. New brands include Samsung Galaxy S4, Nutella and Southwest Airlines, among others. “We work with clients to develop meaningful campaigns that resonate with their target audiences in a culturally relevant way and have the ability to develop branded content opportunities in all of our Univisionproduced content as well as all of the Televisa content, which includes the blockbuster novelas. Our efforts also include transmedia opportunities

Keith Turner

that combine TV, digital, social, and radio to bring consumers immersive multi-platform content experiences like never before,” says the executive.

Telemundo: Total Market solutions

New shows Telemundo Media will be presenting this upfront include the adaptation of Les Miserables, with Aracely Arámbula taking on the main role, and the music reality competition Yo Soy El Artista, produced in partnership with Spain’s Reset TV, which premieres in September. “We want to have reality shows around the year on Telemundo,” says Mike Rosen, EVP of Advertising Sales of Telemundo Media. As part of the broadcast rights acquired for the FIFA World Cup between 2015 and 2022, the group will air events such as the Women’s

De Que Te Quiero Te Quiero

World Cup and the Beach Soccer World Cup starting in 2015. Rosen added that during this upfront, Telemundo Media would offer its clients Total Market solutions. “The theme for us is that we are really offering advertisers and agencies the opportunity to look at Total Market solutions across not only Telemundo Media, but the broader NBCU portfolio as well and we are newly structured to be fully integrated to NBCU. Some of the things we talk about will have the ability to expand in other parts of the NBCU world which is very exciting for us,” added Rosen. Telemundo Media is also considering real time advertising. “We could change advertising every night as part of the live viewing experience,” he added.

“The theme for us is that we are really offering advertisers and agencies the opportunity to look at Total Market solutions across not only Telemundo Media, but the broader NBCU portfolio as well and we are newly structured to be fully integrated to NBCU,” MIKE ROSEN, TELEMUNDO MEDIA

Mike Rosen

La Voz Kids

Azteca America: More soccer

“For this upfront, Azteca has some surprises in programming. We are planning a new award show and also a comedy that we think are going to be very successful in the marketplace,” said Court Stroud, Azteca America’s EVP of Network Sales. Stroud also said there would be big announcements regarding soccer. “Soccer is one of our strongest content because many of the playoff games for Fútbol Liga Mexicana appear only on Azteca,” he added. The executive said the company was also planning to “apply social media and social television to our prime properties like sports and soccer.” He said that with video neutrality, some agencies and advertisers don’t care if it’s on TV if it’s on the small

Court Stroud

screen; they just think of it as video. “We know that going forward it all becomes one thing and we are thinking of each section and how we can optimize,” added Stroud.

Estrella TV: Original content partner

The programming highlights for Estrella TV’s upfront include a two-hour daily morning show, a new reality series, an award show airing in 1st quarter, a mini-series produced by Estrella TV based on the life of legendary performer Chalino Sánchez, a weekly sports review program about soccer, and Retofamosos, Estrella TV’s newest primetime celebrity game show starring ‘Chupitos.’ “Our strategy has been to take successful genres from the general market that perform well among Hispanics and create new programs

Judy Kenny

that resonate with U.S. Hispanics,” points out Judy Kenny, Estrella TV’s EVP of Network Sales and Marketing. When asked about the Hispanic TV upfront landscape, Kenny said that this would be another record year for the Spanish-language market and specifically for Estrella TV. “Advertisers have found the value of Estrella TV as an original content partner who can create robust programming elements across all screens with cutting edge technology. Clients are looking to break out of their competitive sets and we are the company that can create affordable and creative, ownable content,” she added.

LATV: Boosting 360º marketing

Among the announcements LATV Networks plans to make to its clients

Luca Bentivoglio

at the company upfront are new shows geared to its multicultural bilingual audience, and a new partnership to boost 360º marketing efforts. Luca Bentivoglio, COO and Head of Programming, and Andrés Rincón, VP of New York Sales, said the 2014-2015 upfront would be great. “As long as advertisers continue targeting this vital segment composed of millennials, generation x-ers, and second- and third-generation Latinos, we can safely say the Hispanic market will continue to grow,” they said. Compared to last year, they observe that categories of advertisers such as telco, insurance, fast food, and home and personal consumer products, have increased their advertising spending with LATV.

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u p f r o n t s

Craig Geller

Iván Bargueiras

“With the agency environment changing and consolidating towards a Total Market approach, Hispanic budgets are now being included in the main upfront negotiations, therefore streamlining the process,” the executives said.

NUVOtv: Commitment to original content

“We are committed to original content and our launches and upcoming shows prove just that, with Nu Point Of View Emerging Latino filmmakers showcase, Love And Salsa, Knockout and a returning season of Mario López One on One, to name a few. We are also committed to best-in-class dramas like our newly acquired hit Dexter,” said Craig Geller, NUVOtv’s SVP of Advertising Sales. Geller commented that during their upfront, NUVOtv would again be

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Texas Trocas

taking its digital offering’s to the next level. When asked about new clients, Geller said the company doubled its accounts base and broke major categories that typically don’t advertise in the market. “We have a distinct advantage in that our audience composition is the most desired and the hardest to reach for all categories, from CPG to luxury cars to financial institutions,” he adds. Geller closed by saying that they have structured the Ad Sales Marketing unit to live in three worlds: the clients, the programming and that of Ad Sales, thus creating solutions that deliver results.

Discovery: Smart crossover

Some of the new offers Discovery U.S. Hispanic will present at its upfront include Bakery Boss for Discovery

Lino García

Familia, and the expansion of Discovery en Español’s automotive programming with Texas Trocas. “We are confident Texas Trocas will be a major hit for us and will continue to boost the success of our Lunes De Motores block,” said Iván Bargueiras, SVP of Advertising Sales of Discovery Networks Latin America and U.S. Hispanic and General Manager of Discovery U.S. Hispanic. “Our automotive block will be part of a new initiative this upfront, where we will be offering advertisers special crossover proposals with our English-language networks to sponsor programming that transcends language and culture, becoming a compelling Total Market cross-cultural opportunity. We call it Smart Crossover,” he added.

John Fitzgerald

Bargueiras explained that the ad sales team, led by VP of Advertising Sales, Víctor Parada, is focused on rolling out Smart Crossover, which will allow the company to integrate the various touch points designed to connect with defined segments via multiple screens in both Spanish and English.

ESPN Deportes: Emphasis on digital

During this upfront season, ESPN Deportes will place greater emphasis on its digital platforms offer. Additionally, the channel will start offering ad insertions on its live mobile platform WatchESPN, something that was not available last year. “We’ve been on the WatchESPN platform for some months now. It makes ESPN Deportes available live on all devices, and we are now beginning to sell this product

“We continue to see growth with new clients, so we feel bullish about the upcoming season. We have seen more interest from pharma, electronics and packaged goods this year. Those are the types of categories that offer sustained growth opportunities,” JOHN FITZGERALD, ESPN DEPORTES

MLB on ESPN Deportes

Tom Maney

because it is independent; we don’t have the same commercials that appear on the linear screen. It’s a new offer we have for this upfront,” said Lino García, General Manager of ESPN Deportes. When asked about the advertiser landscape, John Fitzgerald, VP of Multimedia Sales of ESPN Deportes, said: “We continue to see growth with new clients, so we feel bullish about the upcoming season. We have seen more interest from pharma, electronics and packaged goods this year. Those are the types of categories that offer sustained growth opportunities.” Fitzgerald argues that ESPN Deportes sits at a very enviable intersection: “Sports is the most social of events and U.S. Hispanics are the most socially engaged group. We can put our clients in the middle of the

Fútbol Picante

conversations that matter to their consumers day in and day out around great events.”

FOX Hispanic Media: Strong portfolio

Miami was the first stop on the FOX Hispanic Media (FHM) upfront road show, led by Tom Maney, SVP of Advertising Sales; Juan Vallejo, SVP; and Paul Laureano, VP of Integrated Marketing. The road show coincides with the launch of FOX Hispanic Media’s Conexiones, which positions the group at the intersection of content and consumers. Maney emphasized all the channels of the portfolio (FOX Deportes, MundoFOX, Nat Geo Mundo and FOXlife), are experiencing growth. “MundoFOX has increased its reach

Antonio Briceño

to over two million homes,” he said. According to recent figures, it has been the fastest growing network with 93%. They also announced the launch of the social TV platform Vive MundoFOX, and a new distribution deal with Time Warner Cable that will significantly increase MundoFOX’s reach in the U.S.

beIN SPORTS: First upfront ever

“beIN SPORTS will highlight an impressive list of live sport offerings, including several upcoming offerings for 2015, such as Copa América, Six Nations Rugby, and boxing events, along with the continued exclusive rights for La Liga, Serie A and Ligue 1 soccer,” points out Antonio Briceño, Deputy Managing Director of beIN SPORTS North America.

La Liga

He says that because beIN SPORTS has embraced the multiscreen trend since its launch, they are able to meet agencies and advertisers with upfront solutions that expand beyond the 30-second spot right from the start. “Advertisers want to reach viewers and engage with them longer outside of the linear network and beIN SPORTS is capable of doing just that,” added Briceño . When asked about the channel’s clients, the executive listed AT&T, Beats by Dre, and Air Europa, among others. “We are in deep conversations with advertisers in the beer, QSR, telco and auto categories, which is more in line with the overall sports landscape. We have also seen a lot of movement coming out of the electronics and personal care/men grooming category,” he added. Maribel Ramos-Weiner

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Hispanic pay-TV sees benefits from potential Comcast-Time Warner Cable merger Joe Schramm

Last February, Comcast Corporation and Time Warner Cable’s Boards of Directors announced their agreement for Time Warner Cable to merge with Comcast. The deal is still pending FCC approval, but if it goes through, it would result in a technology and innovation leader. Joe Schramm, Managing Partner at Schramm Marketing Group, says the merger would be good news for the U.S. Hispanic market. According to the executive, both cable operators have demonstrated to cater to this market and have done a great job. The merger does consolidate most of the top Hispanic markets: New York, Los Angeles, Dallas, Chicago, Houston, San Francisco Bay and South Florida. “Comcast has shown a great commitment to the market,

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they have a serious commitment to serve these communities. They are going to be very interested across the board, not just on programming but putting money toward the community,” he added. Schramm says Comcast has always been more technologically advanced, and he expects the company would intensify its OTT content distribution because recognizes Hispanic consumers over-index in content beyond the home. Another advantage Schramm sees from the transaction is the efficiencies in ad sales. “Comcast will take advantage of being able to sell more Hispanic markets to the advertisers. This is a win-win for Hispanic consumers and advertisers catering to Hispanics. One might say that Comcast is in a position to come up

with better revenues without increasing its costs. Their advertising value is better. I do believe is a big win for programmers,” he added. PRODU asked several Hispanic market channels what they thought about the proposed merger. Carlos Vasallo, President & CEO of Cine Nostalgia and Cine Estelar, says it may be too early to predict what will happen. “It is possible that very few groups indeed control all the market in the future. In the cable segment, that merger would represent over 80% of the market. We can only expect those moves to be positive, but time will tell,” he said. “In most cases, mergers force us to be more efficient and keep leadership a challenge. They accelerate the digitization processes and provide greater bandwidth in markets where

there is none. Technological prospects improve, but it’s the channels on their own merits who win new spaces,” said Alejandro Bernal, Manager of New Channels of Caracol Televisión. According to Walter Córdova, National Marketing Manager of Spanish Services for USA & Puerto Rico of EWTN Global Catholic Network, the fusion will provide many benefits, not just to the Hispanic market but to the general market as well. “We’ve had distribution through both companies for some years, and I don’t believe this will affect us, but I do think that channels not currently distributed by one company or the other will benefit tremendously,” he added. Maribel Ramos-Weiner

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Xfinity Latino VOD demand grows 50%

The demand for video on demand (VOD) by subscribers to Comcast’s Xfinity Latino shows tremendous growth in part to the support of the channel Xfinity Latino Entertainment, founded over a year ago The demand for VOD by subscribers to Comcast’s Xfinity Latino has grown about 50%. This is due in good part to the support of the channel Xfinity Latino Entertainment, launched just over a year ago. “We’re excited because with just a year on the air, the channel reaches 19 million homes and has huge traffic of over two million visits per month. The channel offers great value to consumers, who appreciate the

recommendations found there,” told PRODU Rubén Mendiola, VP and General Manager of Multicultural Services of Comcast Cable. Mendiola revealed that in a couple of months the company would be announcing a new package of channels and services for the Hispanic market. “We’re working hard on the new packages because they bring a lot of new channels for Latinos and an ad campaign. We have interesting new things such as improvements to the operating system,” he added. He also made mention of the Xfinity Watchathon Week, on its second consecutive year. The service offered

Rubén Mendiola

Second year of Watchathon Week

a selection 40% larger than last year’s: over 5,000 episodes from over 130 series from 48 premium and standard cable channels, including Hispanic TV networks such as El Rey, mun2, MundoFOX, Telemundo, UniMás and Univision.

Dawn (El Rey), and Divas Del Azúcar (Tr3s).

Some of the Hispanic content shown during Xfinity Watchathon Week were the following: Lo Que La Vida Me Robó, Qué Pobres Tan Ricos, Nuestra Belleza Latina (Univision); El Capo 3 (MundoFOX), La Viuda Negra (UniMás); Combate Américas and Welcome To Los Vargas (mun2); La Voz Kids, En Otra Piel, La Patrona and La Impostora (Telemundo); El Mejor De Los Peores (FOXlife); From Dusk Till

Mendiola also announced the company will offer great programs for the 2014 FIFA World Cup in June. “We have an extensive plan for the World Cup. We’re treating the World Cup like Comcast did with the Olympic games. It is the most important sporting event in the world,” said Mendiola. He said the company would announce the improvements to the Xfinity operating system during The Cable Show 2014 in Los Angeles. Maribel Ramos-Weiner

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FremantleMedia Latin America

Adrián Santucho

Treicy Benavides

CEO, FremantleMedia US Hispanic, Mexico and Pan-Regional

Director of Productions, FremantleMedia US Hispanic

Santucho was named CEO of FremantleMedia for Mexico, U.S. Hispanic and Pan-regional after a year working as Managing Director in FremantleMedia Mexico. Prior to joining FremantleMedia Santucho held the position of Vice President of Production and Development in Endemol Latino for over 13 years leading successful entertainment productions such as Deal or no Deal, Los Exitosos Pérez and ¡Mira Quién Baila!. His key achievements in FremantleMedia include Project Runway Latin America, El Factor X and The Weakest Link.

Benavides was named Director of Production for U.S. Hispanic in February 2014. In her new role, Benavides will oversee the production of reality competitions, game shows, entertainment and other unscripted programming for U.S. Hispanic. Benavides reports directly to Santucho, with whom she has worked alongside for the past four years in many roles and productions for Univisión, Telemundo, MundoFOX and Endemol, among others.

www.fremantlemedia.com P +1-305-267-0821 adrian.santucho@ fremantlemedia.com 18

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Constanza Cagliolo

Daniela Busoli

Creative Director, FremantleMedia Mexico

CEO, FremantleMedia Brazil

Cagliolo oversees the Development and Creative department for FremantleMedia US Hispanic, Mexico & Pan-Regional. Cagliolo brings 14 years of experience in the development of tailor made content for broadcasters. She previously directed and created content for Endemol Argentina and Promofilm, and developed new formats for Sinapsis S.A., Bonplan, El Oso, Kapow and TVN Chile. Cagliolo is based in Mexico.

Busoli was named CEO FremantleMedia Brazil in November 2013, after a year working as the company’s COO. She is responsible for the management of the day-today operation of the business in the territory, and drives the strategic vision for operations in the Brazilian market, which has been constantly growing. She has accumulated extensive experience in both advertising and television business.

FremantleMedia has an outstanding global network with operations in 25 countries, creating over 8,500 hours of programming a year, rolling out more than 60 formats and airing 400 programs a year worldwide. The company also distributes more than 20,000 hours of content in over 200 territories. FremantleMedia has some of the world’s most

Celso Tavares

VP of Content and Development, FremantleMedia Brazil Tavares was named VP of Content and Development of FremantleMedia Brazil in January 2014, after four years working as the company’s Production Director. He is responsible for designing the production strategy and developing new original content. With a Master’s degree in Communications at FAAP, he has worked at many Brazilian channels such as TV Cultura, TV Globo, and TV Bandeirantes.

famous and long running formats in its catalogue, and globally produces such programs as: Idols, Got Talent, The X Factor, Take Me Out, Hole In The Wall, Family Feud, The Price is Right and Project Runway. FremantleMedia Latin America is dedicated to the production for Latin America including U.S. Hispanic and Pan-Regional channels.

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Alan Sokol, President and Chief Executive Officer of Hemisphere Media Group

“Hispanic cable advertising is poised for tremendous growth” With the recent acquisition of three pay-TV signals (Pasiones, Centroamérica TV and TV Dominicana) Hemisphere Media Group rounds its U.S. Hispanic portfolio of channels, expanding its commercial inventory and cross-selling opportunities in the U.S.

Alan Sokol

What plans do you have for the new channels you’ve acquired: Pasiones, Centroamerica TV and TV Dominicana? We are thrilled to be bringing Pasiones, Centroamérica TV and TV Dominicana to our world-class portfolio. These networks target valuable, growing and underserved segments of the Hispanic audience. We believe that we can add significant value to these channels through improved programming, marketing, and distribution efforts, just as we’ve done with Cinelatino, WAPA and WAPA América. Ad sales strategy: what advantages can you offer advertisers now that you have a portfolio of channels under the Hemisphere umbrella?

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With this acquisition, Hemisphere will own five market-leading U.S. Hispanic cable networks serving the second, third and fifth largest U.S. Hispanic population groups and the leading channels in two of the most popular entertainment categories among all Hispanic groups: movies and telenovelas. Having these networks will make it easier to customize targeted packages for advertisers, helping them efficiently reach large and underserved segments of the U.S. Hispanic population that marketers have traditionally treated as one homogenous group. These networks will expand our commercial inventory and cross-selling opportunities in the U.S.

How do you see the channels positioned for the upcoming upfront season? This year our focus is to add as much value to the channels as possible. We feel the channels will be well positioned to take advantage of the 2015 U.S. upfront season. Are the advertisers of Corporate America supporting Spanishlanguage programming? Is their spending enough? The Hispanic advertising market is still not commensurate with Hispanic buying power, but more advertisers are now embracing Spanishlanguage media as they realize Hispanics are the predominant drivers of growth in the future. Hispanic cable advertising is poised

“There is a tremendous potential for growth in the Hispanic pay-TV market as viewers continue their shift away from Spanish-language broadcast media to cable, similar to the evolution that took place with English-language cable in the early 2000’s.”

Soccer on Centroamérica TV”

Las Cariocas on Pasiones

for tremendous growth. Currently advertising spending on Hispanic cable significantly under-indexes viewing. As viewing of Hispanic cable continues to grow, we believe all major advertisers will begin to allocate meaningful portions of their budget to cable. Where do you see the Hispanic pay-TV market headed? What is needed for this market to grow more quickly? Hispanic pay-TV subs are expected to grow significantly, driven not only by the rapid growth in Hispanic television households, but also by the increased penetration of pay-TV among Hispanics. In the past six years, Hispanic pay-TV subs have increased nearly six times that of overall U.S. pay-TV subs. Also, all the

Alguien Ha Visto A Lupita on Cinelatino

distributors are doing a better job at pricing, marketing and programming, which will lead to stronger growth. There is a tremendous potential for growth in the Hispanic pay-TV market as viewers continue their shift away from Spanish-language broadcast media to cable, similar to the evolution that took place with English-language cable in the early 2000’s. With better programming and more ad support from marketers, in line with the continued economic recovery, I expect the U.S. Spanishlanguage cable market to flourish. What are your goals for growth with the new portfolio of channels? Our immediate goals will be to fill any distribution holes, improve programming and marketing efforts,

WAPATV’s Lo Sé Todo

and create more attractive and diverse packages for advertisers. We believe that these networks all have significant distribution and advertising growth potential, and that we will be able to leverage the strength of our existing assets to drive significant new revenue opportunities for these new channels. What challenges do the new platforms and television viewing habits represent for your channels in the Hispanic market? Real-time television viewing is still the most popular entertainment platform among Hispanics. I see digital, Internet and mobile coexisting in a complementary environment, and I believe there is a way to leverage these new platforms to enhance our existing programming

without hurting our ratings or upsetting advertisers or affiliates. We control virtually all of our programming across all media and are well positioned to offer our content on whatever platforms our audience prefers. You’ve always expressed interest in investing in Latin American channels or content providers. Do you have a plan on the horizon that speaks to that? We continue to explore strategic opportunities in both U.S. Hispanic and Latin American markets. We are big believers in the growth potential of Latin America and feel that there are many interesting opportunities. Maribel Ramos-Weiner

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WAPA Televisión Puerto Rico celebrates 60 years at a great time The channel is going through a wonderful period that translates into six consecutive years winning the ratings battle against competitors such as Univision and Telemundo

Puerto Rico’s WAPA Televisión celebrates its 60th anniversary this year. The channel is going through a great period that translates into six years of consecutive audience leadership against competitors of the caliber of Univision and Telemundo. According to José Ramos, President of WAPA TV, one of the reasons for this success is the fact that the channel produces more than double the content than that of the competition combined. “65% of our grid is produced locally. This is important because the public sees

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us as the channel of Puerto Rico,” he said. Another element is the fact that the channels’ local newscast is considered the most important in Puerto Rico. “This country lives for the news. We have six hours of newscast, much more that any other channel in this market,” he added. Another factor is that WAPA TV for the past 15 years has been the channel for American films and series dubbed to Spanish.

José Ramos

“About five years ago we ran a study that showed women watched more WAPA. The reason was that women would not want to be forced to watch telenovelas every night, and started watching our series and films. It was a significant shift because it changed the way women in Puerto Rico watch TV. We’re able to do this because we’re independent and have more freedom to program than Univision and Telemundo,” said Ramos. Some of the most popular shows include Sunshine Remix,

Jimmy Arteaga

Risas En Combo, Lo Sé Todo, and daily shows Entre Nosotras and Pégate Al Mediodía. Jimmy Arteaga, VP Programming & Promotions, said they are the only local channel in the U.S. that beats the broadcast affiliates of Univision and Telemundo. “WAPA is going through a great period, turning 60 at the best time in its history. Studios and distributors, everyone we buy from, are part of our success. Without their participation and their products, WAPA

“65% of our grid is produced locally. This is important because the public sees us as the channel of Puerto Rico,” JOE RAMOS, WAPA TV

Noticentro

wouldn’t be where it is. They believe in us and in how we handle their product,” said Arteaga. “We are confident in the direction of WAPA,” added Ramos. Both Ramos and Arteaga pointed out the channel stays at the forefront of technology. “We were the first to broadcast in HD,” said Arteaga, adding that they are investing heavily in TV Everywhere, social networks and their online presence.

Risas en Combo

The Blacklist

Sunshine Remix

WAPA TV has no immediate plans to produce Idol Puerto Rico in 2014. “Idol has been a successful show with good ratings, but the current economic environment is not conducive to a project of this magnitude. Nevertheless, we’re looking at four formats, two of them for next year,” said Arteaga.

“We stopped producing movies four or five years ago because of the economy of the island, but now with the synergy created with Cinelatino, which belongs to the Hemisphere Media portfolio of channels, there are some new opportunities,” said Ramos, adding that WAPA TV has produced locally about 38 movies.

Return to movies

“We’re in the stages of pre-production and screenplay adaptations. If this goes well, after four or five projects in one year, we want to create a production center exclusively for

This year, WAPA TV plans to return to producing films like it did some years back.

movies; a film boutique,” said Arteaga. The project considers several options such as international distribution, and producing movies for both TV and theatrical release. “Being part of a bigger group is important. The support of Hemisphere has been incredible because we’re creating a portfolio of Spanish-language channels where synergies can be leveraged among all channels,” said Arteaga. Maribel Ramos-Weiner

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f o r u m

News programming grows and becomes more sophisticated in U.S. Hispanic News is a strong genre for Hispanics, where viewers tends to have a broader interest in news

News programming for Latinos in the U.S. offers an interesting space to grow and exploit. News is a strong genre for Hispanics where viewers tend to have a broader interest: local news, international news, etc. The consumption of on-the-go content, so popular among Hispanics, also feeds the growth of the news genre.

CNN en Español

Cynthia Hudson, SVP and General Manager of CNN en Español and Hispanic Strategies of CNN/US, said the company has worked hard to bring its CNN en Español U.S. feed to where it is today.

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“Our U.S.-dedicated signal has shows, news, and coverage of certain issues specifically for that market. Four years ago, we opened bureaus in Los Angeles and Miami and added staff in New York and Washington to focus more on the U.S.,” said Hudson. She said there is always space for competitors in any genre. Hudson notes that in the case of news for Hispanics, there is something interesting related to distribution, where pay-TV penetration of Hispanic homes doesn’t measure up to that of broadcast TV, and where there is a high cost to get a specialized channel such as CNN en Español.

Cynthia Hudson

“U.S. Hispanic is the second largest Spanish-speaking market in the world. We believe it will continue to grow and offer opportunities for news and other genres, but we have to be ahead of the trends to be able to take advantage of this evolution,” she added. CNN en Español has an advantage because it is part of the global structure of CNN. “Our brand has credibility and prestige unlike any other channel in the industry,” said Hudson, adding that CNN en Español doesn’t only offer breaking news, but has come up with new ways to tell the news. The channel is also savvy in the use of technologies and offers content on all platforms.

CNN en Español´s Patricia Janiot

NTN24

“NTN24 is a news channel with Hispanic vision. It’s not the news of our region seen from a distance, but up close from where they occur. We’ve been present in all of the most important moments of the last years. Today we’re in Venezuela with the people, reporting and analyzing what’s happening in that country,” says Julián Giraldo, EVP of RCN’s International Channels He says that the way Hispanics consume news has changed radically in recent years and will continue to change. “It’s a time of transformation and that’s why those of us who provide news have to

Julián Giraldo

NTN24´s Titulares De La Hora

adapt to new challenges and make them viable,” added Giraldo. Regarding to new ways of news consumption, the executive says all news media have their websites well-developed and linked to social media, “those who started in TV now write, and those who started in print now feature videos. Perhaps the next step is integration.” According to Giraldo, advertisers recognize the value of news media, but are still trying to define how to best use them to communicate their commercial messages: “it’s a challenge for all that is also evolving.”

Nury Quevedo

Canal SUR

“Latin America in general generates lots of news content around politics and relevant events that U.S. media does not cover. It’s important for the Hispanic audience how Latin American reporters cover and read the news. Aside from being more attractive, it adds credibility,” said Nury Quevedo, Marketing Director of Canal SUR. One of the trends she observes in the market is that audiences like immediacy. “The Internet informs immediately what’s happening around the world, and news channels now air programs of opinion and analysis of the latest news. The trend is emphasizing more the opinion part than the news itself,” said Quevedo.

Rodrigo Arévalo Wong

According to her, what differentiates Canal SUR from the competition is the broadcast of unedited news, exactly how they aired in the country of origin, “with live newscasts from several countries and respecting the entirety of the broadcasts and their content.”

New channel Sercano

New channel Servicio Centroamericano de Noticias (Sercano) was born with the goal of bringing relevant news and information to the Central American communities living in the U.S. The channel is part of Hondura’s Grupo Abriendo Brecha Corporación (ABC), which owns Televisora Educativa Nacional (TEN) channel 10

Sercano with news for Central Americans

as well as several radio stations and a large editorial group in that country. Initially, it will only be available online, but in the near future the channel expects to join several pay-TV systems (cable and telcos) as well as other distribution platforms. It’s scheduled to produce six hours of news about Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panamá. President Rodrigo Wong Arévalo said the channel would also sign programming agreements with U.S. Hispanic broadcast channels that would show interest in airing Sercano’s content. Maribel Ramos-Weiner

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o p i n i o n

Turning a perceived OTT disruption into sustainable pay-TV growth By Carolina Padilla Pre s i d e nt, Nex u s T V

The pay-TV industry is evolving andÂ new business models are emerging. OTT is challenging traditional pay-TV just as cable TV challenged OTA free-TV models in theÂ past, but the common link is still the same: content. Having a large library of titles and holding the rights to such libraries are the most important elements of success for OTT. However, content rights are still very difficult to get. As a result, negotiations engaged by pay-TV affiliates and OTT platforms with content providers might be lengthy, complex and may not necessarily follow a single standard. Content rights may be negotiated by market, by unit, by genre, by rate-per hour, or a combination of models. Content owners and providers view this new landscape with caution.

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Three major hurdles would need to be overcome. Firstly, in the current scenario, traditional pay-TV affiliates dominate the market. Thus, granting or sublicensing content rights to OTT players, could result in these affiliates abandoning their existing relationships with established pay-TV distributors for new partners with a fragmented and volatile audience. More importantly, as of now, license fees from traditional pay-TV platforms are not comparable with much reduced OTT platforms, simply because these are not yet in a financial position to outbid traditional pay-TV platforms. Secondly, the psychographics and behavioral patterns of the online audience and their willingness to pay for incremental online content

become important. Content providers would deal with a much younger and volatile segment than that of pay-TV platforms. Pay-TV subscribers have a contract with their providers and are used to paying for quality programming offline. If the online segment follows a similar buying pattern, then they would be more willing to pay for movies, sports, music, games, and a selection of current videos and television shows. However, their expectation might be to pay for content that is far better than what is currently available for free, professionally produced with high-perceived cost or value. Lastly, content providers need to consider the platformâ&#x20AC;&#x2122;s ability to stream their product to a wide range of devices and screens for easy access, an element critical to success.

So as I see it, it looks like the challenge continues to be the overall content procurement. Pay-TV affiliates have displayed different strategies to secure access to vast content libraries, preferential treatment and exclusivity. The business models to deliver content over the Internet are IPTV and OTT. a. IPTV models: Television services are delivered over the Internet instead of being delivered through traditional terrestrial, satellite, and cable TV delivery formats. There is a closed, managed, proprietary network, accessed via a specific Internet service provider. Examples: AT&T U-verse (AT&T) and PrismTV (Century Link). Pyramid Research estimated that IPTV would represent 15% of the total pay-TV revenue in 2015.

b. In the OTT segment, different than IPTV, content streaming is delivered through an open, unmanaged Internet network. Content is received from a third party, such as Netflix, Hulu, NowTV, the WWE Network, or any other, and it is streamed on demand to an end user who can access it through computers, tablets, smartphones, set-top boxes, such as the Roku, as well as AppleTV, Google TV, smart TVs, and gaming consoles such as the Wii, Playstation3, and Xbox 360. Also, consumers can access it through apps. With this myriad of OTT possibilities several efforts are taking place to establish profitable business models. • Pay-TV affiliates venture through TV Everywhere solutions and some have begun offering on-demand stand-alone content and online

packages to their pay-TV subscribers for additional fees through subscriber authentication processes. These could possibly extend to non-pay-TV users in the near future. • Independent stand-alone on-demand streaming services such as Netflix and Hulu, offer subscription-based models to access a wide array of movies, series, independent shows, etc. To make their OTT content available to subscribers of major network/cable providers, these OTT participants pay an interconnectivity fee. • Network – developed models: Generally led by premium movie networks and sports networks, follow different strategies. • Some have tried delivering content online under revenue share models

fully dependent on advertising. As of today, this has not been widely exploited by advertisers, especially for ethnic channels, including Spanish-language. Unless this changes, this model may not be sustainable in the future. The above are not the only possibilities, new models might emerge in the near future; for instance, subscription-based VOD services for third-party apps delivered by traditional pay-TV players (satellite, cable and/or telco). In the Hispanic segment, there is a saturation of channels that are not driving much ratings or do not target the vast majority of the Hispanic population. OTT may be an opportunity to offer them for a subscription fee. OTT can also be an alternative to target low-profile

segments that do not qualify to traditional pay-TV services. Securing the right mix of channels in their linear programming grids, securing the rights to such content for multiple exhibition windows, having attractive OTT content for the main Hispanic segments, and including OTT in their traditional pay-TV bundles, will keep them competitive and could boost acquisition, increase ARPU and reduce churn. Only time will tell which model will prevail and represent the leading hybrid pay-TV linear and OTT standard, but one thing is certain: OTT is projected to exceed US$20 billion in 2015 and with the growth of 4G technologies, consumers are taking more control of their entertainment options.

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s p o t l i g h t

El Macho con Vicente Fernández

Los Hijos de María Morales con Pedro Infante

Cine Nostalgia and Cine Estelar: Poised for multiple screens According to Carlos Vasallo, President and CEO of Cine Nostalgia and Cine Estelar, the channels have the most extensive portfolio of Mexican movies in the market with rights for multiple screens. “Having such wide variety of movies and holding their rights is a great differentiator. Many pay-TV affiliates are currently defining their strategies to provide an online solution, so it is foreseeable that there will be a market evolution,” Vasallo commented. The executive announced that they are working in the HD conversion of all their movies, to launch an HD channel in the future. In the area of programming, Cine Estelar now brings every Sunday the

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complete filmography of Vicente Fernández, La India María, Alberto Rojas ‘El Caballo,’ and ‘las ficheras.’ During weekdays its programming bars offer comedy, action and back-to-back showings of sexi-comedies. Cine Nostalgia now presents every day of the week the new programming bars: Clásicas A Color with color films from the 50’s and 60’s, and La Semana De… dedicated to honor the leading artists of the golden age of the Mexican cinematography. On Sunday, exhibits movies dedicated to Pedro Infante, María Félix and Silvia Pinal, comedians Germán Valdez, Tin Tan, and Joaquín Pardavé, among many others.

Ignacio Sanz

Mundo HOLA

¡HOLA! TV: gearing up to enter the U.S. With plans of launching soon in the U.S. Hispanic market, ¡HOLA! TV, the pay-TV channel created from the alliance between the Spanish group Atresmedia Televisión and the ¡HOLA! Magazine, celebrates six months in Latin America. ¡HOLA! TV has closed major distribution agreements to broadcast in a majority of all the Spanish-speaking countries, including Puerto Rico. The team of professionals at ¡HOLA! TV, led by Ignacio Sanz de Acedo based in Miami, has a strong commitment to original production, with over 500 hours a year, and an approach to current news and content that follows ¡HOLA!

Magazine’s trademark professionalism and brand attributes. Some of the original shows that launched with the channel include Mundo HOLA, led by Colombian María José Barraza; ¡HOLA! Diario, led by Ana María Monroy, ¡HOLALA! with Irene Sánchez, and En Exclusivo. During these six months on the air, ¡HOLA! TV’s content offer has gradually increased with the addition of new programs –accounting for around 300 additional episodes– such as Especiales Realeza, David Rocco’s Dolce Vita, Íconos and Behind The Label. In the future, further productions of interest to Spanish-speaking audiences will continue to be added.

s p o t l i g h t

José Antonio Espinal

Alejandro Bernal

Rosario Tijeras

Somos TV: Semillitas expands to LatAm 2014 looks to be a great year for Somos TV channels ViendoMovies and Semillitas. The company has great expectations with the expansion of Semillitas to Central America, being now present with Tigo in Honduras, Costa Rica, Guatemala, El Salvador and also Panama. “We hope to launch the channel soon in Mexico and the Dominican Republic,” said José Antonio Espinal, COO of Somos TV. ViendoMovies has several premieres lined up, including Ciudadano Buelna (Mexico), directed by Felipe Cazals with Damián Alcázar; A Su Mare (Peru), box office record with Carlos Alcántara; Rosario Tijeras (Colombia), with Flora Martínez; Cenizas Eternas (Venezuela), with Patricia Velásquez;

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Carancho (Argentina), with Ricardo Darín and Rabia (Spain). In regards to the launch of the channels in HD, Espinal said they are ready to do it, but it’s an issue of space: “ViendoMovies, for example, is produced in HD today. The issue of bandwidth is very sensitive today, as many options compete for the available resources. Films are prime content for HD, given its production characteristics, so we are ready to enter as this option grows among our clients,” he added. Espinal said he was pleased with the recent launch of ViendoMovies in DIRECTV. “We had great distribution on cable and telcos, but satellite is a very good tool for expansion,” he added.

Viernes 360

Caracol Internacional refreshes its screen Eight years after its U.S. launch, channel Caracol Internacional just completed a re-launch with new series and exclusive content, as well as a stronger block of opinion and current events. Some of the channel shows include Viernes 360, a new space dedicated to worldwide entertainment news; Deportes 360, a new 30-minute show featuring global sporting news; and Nuestra América 360, which has already been on the air for a few months. “With this new content combined with the existing ones, Polos Opuestos and Entérate, we built a daily block at 10:30pm with lots of current events,

with exclusive Caracol productions,” said Alejandro Bernal, Manager of New Channels of Caracol Televisión. The channel is available to 2.5 million homes through DIRECTV, Comcast, Cablevision, Time Warner Cable, Bright House Networks and RCN Networks. It currently is in negotiations to increase its distribution. Bernal also announced that Caracol’s app ParlarTV, which allows users to interact with some live shows, is currently active for certain shows that air simultaneously in Colombia and the U.S., such as Día A Día, La Red, Sábados Felices and the 10pm news.

Daniel Otaola

Enrique Duprat

Somos Familia

Telefe plans to launch HD feed With subscriber base of about four million in the U.S. Hispanic market, one of Telefe’s priorities this year is to launch a feed in HD. According to Daniel Otaola, Manager of Content Distribution of Telefe, the international channel signal already comes in HD. “It was done simultaneously with the Argentinean signal,” he added. Otaola also spoke about new platforms, saying that because Telefe produces its own content, it holds the rights for all platforms. “We try to integrate a commercial strategy that considers the operators that carry our signal. With Comcast, for example, we have an agreement to distribute our content through

their VOD platform. Simultaneously, we are giving access to our content to users outside Argentina through telefe.com and smart phone apps. We’re working on a project to give access to our content through mobile apps in the U.S. as well,” said Otaola. The pay-TV signal programming practically mirrors that of the broadcast channel in Argentina. “Between 70% and 80% of the programming is live. Sres. Papis and Somos Familia, which premiered in January in Argentina, also premiered on the international channel. The remaining 20% is content created exclusively for the channel, sports, or from our library,” he added.

El Matrimonio - Hacer Familia

EWTN Español with more original productions EWTN Español brings three new exclusive series to its U.S. screen: Conociendo A Nuestra Madre, with Dr. Deyanira Flores of Costa Rica; El Evangelio De La Vida, with Father Raúl Hasbun of Chile; and El Matrimonio Hacer Familia, with José María Corominas of Spain. Additionally, the channel will broadcast the canonization of the late Popes John Paul II and John XXIII this month, and the Pope’s Journey to the Holy Land in May. “Only EWTN Español offers coverage of the travels of the Holy Father wherever he goes. Other channels cover the news, we cover the events,” said Walter Córdova, National Marketing Manager of Spanish Services for USA

& Puerto Rico of EWTN Global Catholic Network. Other upcoming shows include the exclusive broadcast of a reality based on the trip of 50 Peruvian kids to Brazil during the 2013 World Youth Day celebrations, entitled Caravana Misionera and produced by EWTN. Also in production is Misterios, Sabores Y Monjes, a series of 13 half-hour episodes shot throughout Argentina that mixes faith and food. Lastly, the channel announced it promoted Enrique Duprat to the newly created position of Vice President of Spanish Language Production and Marketing, testament of the importance of the Hispanic market to the channel.

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s p o t l i g h t

Albert Estrada

Fred Medina

Ultra Luna

Dinopaws

Olympusat offers private OTT with Hispanic CBeebies: Digital could help boost content in HD distribution Olympusat offers a bundle of about 100 Spanish-language channels with a video IP strategy that places content on the cloud, which may be a panacea to overcome the current barriers that prevent many pay-TV operators in the U.S. from offering greater content to Hispanic subscribers. “There are about 55.5 million Latinos in the U.S. and only 4.5 million have access to the Hispanic packages offered by pay-TV. This does not reflect the potential and the needs of the market. That is why we’ve decided to support cable operators and provide them with a more viable solution,” said Albert J. Estrada, Chief Content Officer of Olympusat. These 100 channels –the company currently has 80 channels, between

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owned and represented-, will be ready to be distributed via cable, telco, satellite or the cloud. “Over The Top is here to stay,” he added. Estrada said four operators in the U.S. and three in Latin America are already using this service. “It’s a kind of private Over The Top, that complements what is offered by the operator,” he added. Some of the most recent channels to join this service include Mexican regional signals such as Channel 10 of Cancún, Channel 44 of Juárez and Channel 7 of Guadalajara, as well as HMX, a Mexican channel for men. These are also joined by the three Box Brasil channel Prime Box Brasil, Music Box Brasil and Travel Box Brasil, all in HD.

BBC Worldwide views the digital arena as a great opportunity for increasing the number of screens audiences can use to access the content of its channel CBeebies in Latin America and U.S. Hispanic. CBeebies’ programming is available through an increasing variety of non-linear platforms, including VOD services offered by Verizon and Cablevision in the U.S. “Our dynamic CBeebies brand has the potential to work as a linear channel, as a programming block, a VOD offer, or live on any digital platform. So far, our main engine for growth has been our ability to fulfill the needs of an underserved market, gaining ground

in linear systems through a series of agreements with the leading operators,” said Fred Medina, EVP and Managing Director for Latin America and U.S. Hispanic of BBC Worldwide. CBeebies’ programming offer for the coming months includes three animated series: Katie Morag, The Numtums and Dinopaws. “We are constantly exploring new 360º strategies that allow us to build solid, lasting relationships with the U.S. Hispanic public by creating contact points across all platforms. A good example was last year’s launch of CBeebies On the Go, the first original mobile app of the BBC Worldwide channels,” added Medina.

María José Revaldería

MIS Películas TV: Coming soon to the U.S. East Coast Spanish channel MIS Películas TV, distributed by Dreamhouse Entertainment in the U.S. Hispanic market, is currently in negotiations with major cable operators and the two largest telcos in the country, AT&T and Verizon. So far, the channel is being distributed in Puerto Rico by Liberty Media. “We’re negotiating with several companies and we expect to be in the East Coast on at least two systems by this summer,” said María José Revaldería, General Manager of MIS Películas TV. The channel’s catalog features the best films from Spain. It will also start airing originally produced musical

shows featuring soundtracks of Spanish movies. “MIS Películas TV has a lot to offer to the U.S. Hispanic market because there isn’t another channel dedicated 100% to Spanish films. The movie selection and programming are the responsibility of a team that has been doing the same for a similar broadcast channel in Spain and has a proven track record. Although we are aware the U.S. Hispanic market is different, we’re confident that the quality of our content and our on-air look, make this channel a must-have,” added Revaldería.

John Fogelman

From Dusk Till Dawn: The Series

El Rey Network debuts with original scripted series According to John Fogelman, Co-Founder of El Rey Network and CEO of FactoryMade Ventures, the fact that, shortly after the launch of El Rey Network in the U.S., Entertainment Weekly magazine placed From Dusk Till Dawn: The Series on its must-see list, is testament to the interest sparked by the channel. El Rey Network is a 24-hour English-language network founded by filmmaker Robert Rodríguez. El Rey Network LLC is jointly owned by Rodríguez and FactoryMade Ventures, with a minority stake held by Univision Networks & Studios, Inc. The channel had a soft launch in December of 2013, but was officially launched in March of this year. Its programming grid features three strong offers: From Dusk Till Dawn:

The Series, which is already committed for a second season; the interview series El Rey Network Presents: The Director’s Chair that premieres on May 7th; and the series Matador, premiering in July. “Our stories are aspirational. 75% of Hispanics in the U.S. say the general market shows that feature Latinos are not aspirational,” said John Fogelman, CEO of FactoryMade and Co-founder of El Rey Network. He said the plans for the channel are reaching a subscriber base of 40 million by the end of the year. “We’re trying to finalize agreements with existing pay-TV operators, but we also want to be available on all the platforms where the audience consumes content,” added Fogelman.

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p r o g r a m m i n g

Univision deploys the strength and reach of its platform with the 2014 World Cup coverage Univision deploys the strength and reach of its platform with the 2014 World Cup coverage with 150 people, four studios in Rio de Janeiro and 740 hours of programming over the month-long event

Just a few weeks away from the 2014 World Cup, Univision is leveraging all its content verticals (sports, entertainment and news), and all of its platforms (digital, local stations, radio), to pave the road for this great event. Efforts began 100 days prior to the opening of the games and since then, the company has been focused in telling different stories about the world’s biggest sporting event: from highlighting the most important moments in the history of the Cup to

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featuring the culture, traditions and lifestyle of the host country.

Carlos Rodríguez, President of Univision Deportes.

highlights, and memories in the history of the World Cup.

“Both for us and our audience, the World Cup is much more than a sporting event, and that’s why we developed an integrated programming strategy that provides content that appeals both to the die-hard soccer fan as well as the casual viewer who may just want to check the scores, but is interested in the entertainment and pageantry surrounding an event of this magnitude,” said Juan

This integrated programming approach includes the re-broadcast of the 100 top games in the history of the Cup since 1966 and documentaries on each of these tournaments, as well as the coverage on the network’s entertainment and news properties that will provide a different angle.

Additionally, Univision has been providing unprecedented coverage of the qualifying games of the national teams of Mexico, the U.S., Germany, France and Italy.

The company is also running on its different channels and digital platforms, vignettes and clips covering the most important events,

“During the event, we will continue our coverage with live shows and segments from Brazil for our sports, entertainment and news shows, and the addition of new programming to be announced closer to the tournament. All of these will be distributed

“Both for us and our audience, the World Cup is much more than a sporting event, and that’s why we developed an integrated programming strategy,” JUAN CARLOS RODRÍGUEZ, UNIVISION

Juan Carlos Rodríguez

Hristo Stoichkov, former soccer player and coach

through Univision, UniMás, Galavisión and Univision Deportes Network (UDN), as well as UVideos, Univision. com, and the social networks of Univision, offering viewers a unique experience focused on the fans of soccer,” he added.

Coverage from Brazil

Rodríguez says the group will have four studios in Rio de Janeiro, both in the IBC and in other emblematic locations around the city, including the beaches of Copacabana.

Presenter Fernando Fiore with the FIFA World Cup Trophy

“We will have around 150 people working to bring a unique, extensive and original coverage. There will be 740 hours of programming over the month-long event. This includes the live broadcast of the tournament’s 64 games, pre- and post-game live reports from all 12 host cities, and 24-hour coverage on our platforms (TV, mobile, online),” added Rodríguez. This campaign will offer more than double the content and programming than that of previous World Cup coverages.

Fernando Fiore, Lindsay Casinelli and Félix Fernández of República Deportiva

In regards to talent, Univision will have as guests world-class former players Marcelo Balboa (U.S.), Mauro Camoranesi (World Cup champion in Germany 2006), Ramón Ramírez (Mexico), and Hristo Stoichkov (Bulgaria and Ballon d’Or), as well as renowned analyst and commentator Enrique “El Perro” Bermúdez, who joins the Univision team permanently. On the technology side, the World Cup coverage will be available to the audience wherever, whenever.

Rodríguez says the network will have an app and online platform for these purposes. Similarly, the company has invested heavily in state-of-the-art technology to produce content like never before: from the sets built for Brazil to cutting edge elements such as augmented reality, a new touch screen and other production innovations. Maribel Ramos-Weiner

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U.S. H

i s p a n i c

m a r k e t

Carlos Vasallo of Cine Nostalgia and Cine Estelar with his daughter Kenia

p r e s e n t

Luis Silberwasser and Carla Conde of Discovery Networks Latin America & US Hispanic

Érika Navarrete and Rosario Chavarría, both of High Noon Latino

F OX H i s pa n i c M e d i a

Andrea Slodowicz of agency MARCA

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Carlos Aguirre of FOX Television Studios next to Gustavo Loza and Rafael Martínez of Adicta Films

Cynthia Hudson of CNN en Español

Miki Ivcher and Patricia Jasin of Frecuencia Latina International and Fly Content

r o a d sho w

Upfront

Alan Sokol of Hemisphere Media Group next to Fefi Toll of BKS

Albert Estrada of Olympusat, Ángel Laureano Frías of Colorvisión and Carlos Barba of BuenaVisión TV

Producer Arnaldo Limansky with Ismael La Rosa of Kolicopter

The BBC Worldwide team for LatAm and U.S. Hispanic

Gabriela Cocco-Sánchez of BMP Latin

NATPE 2 0 1 4

a t

Doris Vogelmann of Vme

Rolando Loewenstein of ThinkTank

Beatriz Acevedo of MiTú

Julio Neri of Cinemania Network

Eduardo Sepúlveda of Televisa Internacional with Salvador Mejía Alejandre of Televisa

Miami Beach

An illusionist interacting with guests at the upfront

The FOX Central set during the event

The Nat Geo Mundo set

P r e s e n tat i o n

T e l e m u n d o I n t e r n ac i o n a l ’ s E l S h ow D e É r i ka C a s i L at e N i g h t

Introduction of Érika de la Vega next to some of the celebrities who attended the event

Jesús Torres of Telemundo Media with Gustavo Grossman of HBO Latin America Group and Rogelio Jaua of Imagina Productions.NET

Miguel Varoni, Érika de la Vega, Jorge Eduardo García and Kimberly Dos Ramos

Launch

of channel

Miami-Dade County gave Wong Arévalo a congratulatory plaque for the launch of Sercano

Érika de la Vega on stage at the Flamingo Theater Bar

Joshua Mintz of Telemundo Media with Telemundo talent Kimberly Dos Ramos and Daniela Navarro

Érika de la Vega accompanied by executives Luisa Varona of mun2, Sergio Pizzolante of E! Networks LatAm, and Karen Barroeta and Marcos Santana of Telemundo Internacional

Sercano

Regina Torres de Wong of Sercano receives a recognition plaque from Miss Hispanidad USA

Camilo Provenzali of TMO with Marlon Quintero of CIC Media TV

Bongo’s

Miami

Marcos Santana of Telemundo Internacional and host Érika de la Vega

Actors Christian Acosta, Ivana Rodríguez and Andrea Calle with Érika de la Vega

Luisa Varona from mun2 along with Karen Barroeta, Marcos Santana, presenter Érika de la Vega, Joshua Mintz, Peter Blacker, Mario Ruiz and Alfredo Richard, all from Telemundo

Miami

Daniella Piquet and Fefi Toll of BKS with Rita Hernández of ICONIKA Entertainment Partners LLC., María Teresa Escobar and Regina Torres de Wong of Sercano

Sercano President Rodrigo Wong Arévalo and Miami Mayor Tomás Regalado

Harold Trucco, José Pérez and Ángel Matos, all of ICONIKA Entertainment Partners LLC

Harold Trucco, Rita Hernández and José Pérez, all of ICONIKA Entertainment Partners LLC., with Millie Fresen formerly of Univision

Actress and host Angie Pérez was the master of ceremony