PERSONALITY Exile diversifies thanks to Teresa Pérez Lobatón's drive PAGE 12 PAY-TV Condista bets on the FAST space PAGE 14 STREAMING Nuestra.TV the new bicultural and bilingual AVOD PAGE 24 WWW.PRODU.COM New York, September 14th 20TH ANNUAL HISPANIC TELEVISION SUMMIT
Luis Guillermo Villanueva Rodolfo Martínez
PRODUCTION: Andrea Jurado TRANSLATION: Josefina Blanco Melba González, Ricardo Pacheco, Krizia Díaz, María José Díaz ADMINISTRATION: Luis Gomes, Desirée Vásquez, Luciana Conde, Gueilyn Sonia González, Beatriz Díaz, Carlos Torres, Víctor Vega, Karla Ramos, Damián López PHOTOS & VIDEOS: Ida Febres, Alfredo Piñero, Jesús Ramírez, Asdrúbal Chirinos, Miguel Tortello, Víctor Rojas, Claudio Baldassa
Experience in managing content in Spanish
Sandra Smester
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STATISTICS: Oscar Ormeño SUBSCRIPTIONS: María Alejandra Pacheco, Joe Justiniano Maye Albornoz, Érika Díaz, Geanfranco Gerardi, Oscar Morales, Marcel Serrano. 12480 NW 25th Street, Suite 115, Miami, FL 33182, EE UU información: info@produ.com; ventas@produ.com; suscriptions@produ.com T 1-305-256-6774
Rodolfo Martínez, who was recently promoted to SVP of ESPN Deportes and International Production, said that his new position has more responsibili ties. “I have always had to do with the domestic and international market, but we have more products since the acquisition of FOX, which led to new sports channels in Latin America, Europe and Asia, where my responsibilities increased and also what we do for US in both languages: MLS, LaLiga, UEFA Champions League, UEFA Europa League, LaLiga, the studio shows, among oth ers,” he pointed out.
EDITORS: Marcela Tedesco, Cynthia Plohn, Cristian Vergara Vargas, Aliana González, Florantonia Singer, Claudia Smolansky, Liz Unamo, Ernesto Ecarri, Andrés Briceño, Miryana Márquez, Érika Della Giacoma, Vanessa Maldonado, Carmen Pizano RESEARCH: Federico Bianchi Roko Izarra, Sebastián Novacovsky, Mara Fernández, Amy Ibarra, Javier Adrián, Verónica Pacheco
According to Luis Guillermo Villanueva, COO of SOMOS Next, the fact that Lati nos are early adopters is an advantage which mimics their behaviour with online entertainment. “Our experience in managing content in Spanish and structure of acquisitions gives us access to the most recent productions in the market, which translates in the quality of the content of FlixLatino and Pingüini tos. Synergies with other companies -SOMOS TV, SOMOS Distribution- give us a solid position in accessing content and relationships we've developed over a long time in the industry.”
An expert in Mexico and US NBCUniversal Telemundo Enterprises appointed Sandra Smester as its new EVP, Programming and Content Development. She will oversee the develop ment and execution of programming for the network and will report to Ronald Day, President of Entertainment and Content Strategy. “For years Telemundo has offered groundbreaking content, taking risks with innovative program ming decisions and bringing a contemporary approach to our industry. I look forward to continuing in that tradition, and deepening the connection with their existing audiences,” said Smester.
VIPS
Increased responsibilities
5produ.com 20TH ANNUAL HISPANIC TELEVISION SUMMIT 2022: Cover: Exile Content Studio • Gatefold: Condista • 7: Hemisphere Media Group • 12-13: Mexicanal • 18-19: RCN • 23: Nuestra.TV • 25: Edye • 29: Premios PRODU • 32: CNN en Español • 35: Novelísima • Back Cover: Vme Adam Lewinson VIPS
Alfredo Rodríguez, VP Dish Network, Latin Center of Excellence, points out that the current trend is towards streaming, which is gaining a lot of ground in the entertainment industry, “especially with the technology that we all have at hand: cell phones, tablets, smart computers and TVs. Therefore we must re think our strategy in the pay TV market to offer better possibilities to our clients, quality content in Spanish and English, and better products.” He added that this year they have added 55 channels with ViX, which has been integrated into the DishLATINO channel guide.
Tubi has a calculated approach to expanding internationally. "We want to make sure that we can deliver the content, the experience, and that this expe rience is in line with our standard of it being easily available, as well as continu ing our mission to democratize content," said Adam Lewinson, Chief Content Officer, Tubi; as the motivation behind the expansion of the platform to Costa Rica, Ecuador, El Salvador, Guatemala and Panama, after two years of suc cessful presence in Mexico, where they have more than 100 content partners, with TV Azteca being the main one.
Authentic approach to the market
Expansion in Latin America
Peter Chavez Julio Rumbaut
In its quest for authenticity, over the past year Pluto TV in Spanish has had the opportunity of working with some “of the most well-known Spanish lan guage creators in the industry. We'll continue cultivating these relationships that we feel benefit our business and our audiences. Additionally, our acquisi tions team continues to look out for new partnerships that can provide quality Spanish language programming across various genres such as Movies, Crime, and Reality,” said Peter Chavez, Programming Manager, USH at Pluto TV.
For media analyst Julio Rumbaut, ViX represents the last frontier for both Telev isaUnivision and the Spanish-language content market. “TelevisaUnivision is the only producer and distributor of content exclusively in Spanish. This is their main and only business. The incursion into the streaming market puts them in the same position they have had for all these years with the distribution of open, cable and satellite stations. The commitment is evident, it's visible in their investments in production, in technology and, most importantly, in the group of executives that they have been able to gather for this last frontier,” said Rumbaut.
Rethinking pay TV strategy
Alfredo Rodríguez
The last frontier
Julián Giraldo, EVP at RCN TV International, explained that its FAST channels, RCN Más and RCN Xtra, are on several platforms such as Roku (USA), Plex (USA & Mexico), ViX (USA & Latin America with the exception of Colombia), and TCL (USA, Mexico & Canada). He also announce that they are about to launch on Canela (USA & Mexico), VIDAA (Hisense in USA, Canada, Germany, UK), Zeasn (Europe, Latin Ameri ca minus Colombia), Xiaomi (USA, Mexico, Spain), Streamium (USA), Rlaxx TV (USA, Eu rope, Latin America minus Colombia) and MyBundle TV (USA).
“Additionally, at Primo we are preparing to premiere more than 300 hours of new programming for our kids and teens audience. All cov ering edutainment and infotainment topics, which is the channel's trademark,” explained Doris Vogelmann, VP of Programming and Operations, Vme Media. For the Vme TV channel, the company is closing an agreement for the production of new original specials for Vivir Vale La Pena, which will be recorded in Miami before beginning a tour across Latin Amer ica early next year.
In distribution, Vme will soon be available on Spectrum, thus in creasing its reach within the Latin community in the US. Regarding the company's commitment to streaming, in recent months they have been assessing the possibility of extending their programming offer across this space, "but we are still in the explora tion phase," Vogelmann concluded.
Julián Giraldo Vivir Vale la Pena Doris Vogelmann betting on channels, linear, RCN and local production
RCN
Is
“We are paying a lot of attention to the distribution of these channels FAST. Thus we are programming the RCN's library with content very relevant and desired by the public. We have been producing content for more than 20 years, and it is very difficult to have all this content on pay TV channels. These FAST channels are an opportunity to share content that people are will ing to see,” said Giraldo.
The RCN Total service App, which includes the group's three pay TV channels (Nuestra Tele, NTN 24 and RCN Novelas) and two FAST, will be launched in Q4. Giraldo mentioned the new productions of Nuestra Tele, the magazine Ponte al día (30’) with Catalina Robayo; Trendiando (60' daily); Depor tistas de Lujo (30 'weekly); Girls O'Clock; for NTN 24, the release four local versions of Club de Prensa in addition to the one in Washington: New York, Miami, Mexico and Cono Sur (from Chile) and Ángulo (60’, daily) which is produced from Qatar.
FAST
SPOTLIGHT
R CN TV International is working simultaneously on several fronts: its FAST channel offer (RCN Más and RCN Xtra), its RCN Total service App -which will be distributed through affiliates in the US and Latin America on direct-to-consumer- and its group of pay TV channels, in particular Nuestra Tele and NTN 24, with new local shows.
“We will be also premiering specials of Jackeline Cacho Presenta: Triunfo Latino, recorded in Dubai and Spain. And we are preparing for a new season of this show with new stories of Hispanics who have left their mark,” said Vogelmann.
Total
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Vme Media has been working on strategic alliances for Q4 with creators of audiovisual pieces of relevance to the Hispanic community that will be part of the offering of its Primo channel.
Primo will premiere more than 300 hours of new programming VME MEDIA
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Acorde a Tierra Viajar en Español Viajar en Español Diana Baquerizo Carlos Cabrera SPOTLIGHT
Prepares more than four productionsoriginalfor2023
“We are working on new productions in English and on dubbing content. We hope to launch INTI TV in En glish very soon,” said Diana Baquerizo, INTI TV Director of Operations. She adds that they are focused on con tinuing to grow their distribution in the market, especially after the agreement with key distributors such as Verizon.
To strengthen the offer of varieties of its VePlus signal, this year Cisneros Media added new shows such as FashioInsta, Sin Spoilers, Que Buen Plan, Viajar en Español, Desde La Calle and Desnúdame tu Alma. “We are working on a couple of new talk shows for 2023,” said Carlos Cabrera, VP of Sales - Pay TV, Cisneros Media. “We have been working to continue to increase the distribution of VePlus and Novelisima in the US and Latin America. We are constantly preparing new shows to enrich VePlus and maximizing Nov elisima's reach as an open and FAST TV channel in the US, as well as a pay TV sig nal in Latin America and the rest of the world,” he pointed out. Novelisima is in more than 122 US cities on open TV, in addition to the app, the website and the Canela.TV grid. In Brazil Novelís sima is available in Portuguese on Samsung Smart TVs. Regarding the lessons learned with Novelisima, he highlighted the new reality where it is vital to maximize the reach through all platforms. "For Novelisima it is very important to have an offer that includes traditional TV, FAST, direct to the consum er, maximizing the availability of content so that the users can consume it how and when they want.”
"We intend to launch more than four original INTI productions for 2023, includ ing a new series with the Colombian ac tivist, Toya Montoya,” said Baquerizo. Regarding streaming, she explained that nine years ago they entered SVOD with INTI PLAY, which was “quite an adventure.” Now, with INTI PACHA, they are ready to learn more. "We see that it is a climbing trend and a very interesting option for TV channels. Per sonally, I feel that it is a fusion that unites the experience of watch ing TV as we know it with the best of streaming: distribution, inter action, monetization and immediacy.” As for new productions, INTI premiered Acorde a Tierra, an orig inal documentary made with the renowned Dutch singer, Iris Muller.Inaddition, this year INTI launched Transición de la Ciudad al Campo, its first unscripted series. Now they are preparing to pre miere the sequel, Transición Hacia la Sanación in 2023, keeping the original format, but changing the focus to more oriented to wards the healing of human beings through their connection with nature. The series was produced in the Galapagos Islands and in cluded experts in the subject such as Alejandro Corchs and his wife Natascha Spangenberg.
Maximizing Novelisima's reach as an open and FAST TV channel INTI CISNEROS MEDIA
he FAST channel INTI PACHA was launched this month in En glish and is available on Samsung devices (Mexico); Local Now, TCL and VIDAA (USA) and Xiaomi (EU).
La
In content, Las Cantinas de Cornelio returns with a second season presenting different special guests in each city and cantina, in cluding the actress and singer, Cecilia Tous sanint, in Mexico City; guitarist Javier Batiz, in Tijuana, Baja California; and the cartoonists, Jis and Trino, in Guadalajara, Jalisco, among others. Mexicanal also pre mieres the second season of El Auto de mi Vida
Castalia is now working with Telecentro Network to assist the channel with distribution and marketing for the US market. “Working together we will bring relevant and current content to some of the largest US Hispanic communities with roots in Central America,” Torres-Bohl concluded.
Cynthia Hudson, SVP and Managing Director of CNN en Español and Hispanic Strategy for CNN / US stated that in the US they are focused on the midterm elections, considered of "great importance" for the country's future. "Specifically in terms of the political, economic and social direction that could take place in the country." In September, CNN en Español will be presenting, together with CNN's Citizen, a panel on the importance of the Latino vote for the future of the United States. “It will be live and with live streaming from Los Ange les, and moderated by our political director and Washington anchor, Juan Carlos López,” said Hudson.
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Voto Latino Cynthia Hudson Demian Torres-Bohl
Focused on the importance of the Latino vote in the US Launch the FAST channel La Casa del Jaripeo Network CASTALIA AND MEXICANAL Casa del Jaripeo Network
In October, is the premiere of the fourth season of Reflexiones con Don Francisco. In the Docufilms slot with María Celeste Arrarás, CNN en Español offers new documentaries on the California's climate crisis and the Puerto Rican's vote in the US, among others. Regarding streaming, Hudson mentioned that Warner Brothers Dis covery (WBD) has already announced that CNN will have a space on the joint platform, “but there are still no specific details on how we are going to incorporate CNN en Español into the project. What is con firmed is that all the content will be part of this new stage. CNNE will continue to adapt to the opportunities before us due to changes in technology and we're analyzing the streaming aspect, but within the framework of the whole of WBD.”
In terms of distribution, Mexicanal is currently on Xfinity's TV Everywhere platform and has just launched on Bell Canada, "which will allow us to reach the second market of Mexican expatriates, offering them the best of Mexico to stay tuned with their land and culture,” said Demian Tor res-Bohl, VP and Executive Producer, Castalia and Mexicanal.
SPOTLIGHT
CNN EN ESPAÑOL
Castalia and Mexicanal Producciones, committed to the mission of opening space to other voices and content, specifically content close to the heart of Mexico, is launch ing La Casa del Jaripeo Network, a FAST channel that offers the best of this bull riding to fans on both sides of the border, including analysis, special events, in-depth interviews with riders and winners, and much more.
Torres-Bohl indicated that the RTVE signal Clan, which represents Castalia in the US, became available on Sling, therefore widening its sub scriber base. “We are in talks to increase the distribution of Clan which of fers entertainment and education in Spanish for the more than 15 million Hispanic kids in the US,” he said.
HELPED EXILE'S INTERNATIONAL EXPANSION AND THE INTEGRATION OF NEW BUSINESS LINES THROUGH BOTH ACQUISITIONS AND ORGANIC GROWTH, INCLUDING EXILE MUSIC, AN AUDIO DIVISION, AND THE COMPANY’S BRAND LABS WHICH HAVE RECENTLY LAUNCHED SUCCESSFUL PROJECTS ALONGSIDE PARTNERS SUCH AS JBALVIN, EDGAR PLANS, AND MIDUENDE 10 produ.com
TERESA PÉREZ LOBATÓN, COO OF EXILE Demand for content that speaks to US Hispanics is exploding
PRODU What can you say about the devel opment of the US Hispanic market today? Demand for content that speaks to Hispanic audiences in the US is exploding as interest in diverse voices and niche stories continues to be key for most audiovisual content distribu
Through Pérez’s visionary leadership, Exile has increased its headcount by 400% in less than two years and during the economic instability prompted by a global pandemic. The company’s growth-centered goals have suc ceeded largely in part because of her ability to adapt operations to meet the shift and increase in market de mand for high quality content in a va riety of formats.
LEADERSHIP PÉREZ
Exile has grown to deploy all aspects of in tellectual property (IP): merchandise, shows, audio, etc. This has fueled its direction to ward generating value of IP across relevant formats in a way that people enjoy and de mand. As a result, several projects including Sueño Real, Club Mundo Kids, Todo Va a Estar Bien, and Familia Real have aired since along with a robust scripted and non-scripted pipeline of 50+ projects, and several projects sold and in production.
IN UNDER TWO YEARS,
PERSONALITY Maribel Ramos-Weiner
es and creating long-lasting movements that can be monetized through diverse for mats (digital, music, video, podcast, L&M, etc.). This pushes media companies to in vest in building wider capabilities within the entertainment ecosystem. Studios interest in delivering to passionate communities of fans. This includes a much more bidirection al relationship that informs most of the cre ative processes. Increasing opportunities for minorities to elevate their stories and voices through platforms such as Exile's or our Can dle Media portfolio partners.
PRODU What content generated from an Intellectual Property (IP) can you mention?
PRODU What trends are you picking up within the market that you find inter esting to highlight?
The studios' clear intention is to build business models centered around culture defining brands and franchises. Intellectual Prop erty (IP) is reaching audienc
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Tere Pérez Lobatón has been piv otal the exponential growth of Exile Content Studio. In under two years, she helped Exile ex pand internationally and inte grate dynamic new business lines through both acquisitions and organic growth. This includes the addition of a music division, Exile Music, an audio division, and the compa ny’s brand labs which have recently launched successful projects alongside partners such as JBalvin (Oye) in mental health, Edgar Plans (Lil Heroes) in NFT/Art/Studio and MiDuende in the Music A&R digital space. Growth in pandemic required strategic skill and tenacity, considering that the “bread and butter” of the business, in-studio or onset production, was effectively impossible because of lockdowns and restrictions. Exile Content Studio sought to identify opportu nities for opening new business lines in ar eas that lend themselves to remote work, such as audio and digital assets like NFTs. Pérez was integral in the acquisition of Dixo, headquartered in Mexico and the longest standing podcast production company. At the same time, with Pérez leading operations, the company’s pro duction pipeline matured to such level that it was ready to flourish once restric tions were lifted.
11produ.com tors. Let´s not forget that Hispanics represent the largest minority in the US, making up al most a fifth (17%) of the total population. This opens an opportunity to build a new set of companies to serve their needs. With new players catching on and wanting to reach these audiences with different products, the best positioned are upstarts that don't have the consideration to win window demands and aging demographics.
In Spanish speaking markets, historical reliance on a single format (telenovela) is changing, which I believe allows for new stories and talent to be known kets. In Spanish speaking markets, historical reliance on a single format (telenovela) is changing, which I believe allows for new sto ries and talent to be known.
PRODU What are the pros and cons that streaming has created? These platforms are seeking for great tal ent behind and in front of the screen, as well as a mature ecosystem to produce their high-quality content. In most cases, talent and local infrastructure are scarce therefore pushing prices for those resources up. Also, while SVOD has brought opportunity to the audiovisual industry, it has also turned pro duction competition global. Platforms have the option to choose when and where to shoot their content. As such the audiovisual industry of one country needs to constantly evaluate its offer vis a vis that of other coun tries. This involves creating attractive incen tive structures, infrastructure, talent and po licies that benefit the productions.
PRODU How has streaming impacted the industry in general? Without question, streaming has opened up opportunities for new consumption pat terns and for new formats that encounter demand from platforms entering their mar
• PERSONALITY •
SarahTheneyCasson
Casson began her entertainment career in the music business while working for Warner Bros Records. She joined JK Media Group in 2014 as the VP of Production. In 2022, she was promoted to Head of Studios when JK Media acquired the stages; and now manages all operations of the 16,000 sq. ft facility headquartered in North Hollywood.
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■ FOUNDER & CEO Joston
•
Alexis
■ MANAGER DEVELOPMENT & COMMUNICATIONS
With over two decades in the industry, Theney has served as Sales and Marketing Director for the industry leaders Keslow Camera and Sim Digital, as well as spearheading cutting edge 360/VR technology solutions. At JK Media Group Studios, he is tasked with business development, client retention and providing level-best customer experiences that the enter tainment industry expects and deserves.
■ SALES & MARKETING DIRECTOR ■ HEAD OF STUDIO
SebastiánSerratoJiménez
JK Media Group was founded 15 years ago and has offices in LA, Mexi co, Miami and Colombia. Under its banner, it’s developed and pro duced hundreds of hours of Original content for Latin America and the US, provides production services for multi-platform clients throughout the world, and recently acquired a 3-stage studio in Los Angeles.
JK MEDIA GROUP WHO IS WHO • DIRECTORY
Serrato started her career at NBC’s Spanish cable network, Universo. In the development department, she worked with the team to develop award-winning unscripted and scripted projects. In 2013, she joined JK Media Group to develop proj ects in-house and handles the communications on behalf of the production company. Since the acquisition of the studio, she lends support in Marketing, PR and social media strategy. Via the production arm of the company, Jiménez has over seen hundreds of hours of unscripted and scripted produc tions for clients such as Telemundo, AppleTV+, Univision and Canela.TV. The production company focuses on originals with top-level talent across TV, Film, and Music. As of 2022, he has taken over a high-end luxury film and photography studio in Los Angeles where the company is headquartered.
The studio is over 16000 square feet and is perfect for clients in the industry for film, television, and commercial. The company focuses on developing premium content with an emphasis on unscripted docu series and formats. jkmediastudios.com / info@jkmediastudios.com
As for Bad Bunny, Spanish content and streaming have many of the ingredients to become a Superhero. We´ll see how this comic adventure ends. Sooner or later streaming would have a anduserportionbiggeroftheattention,fromthere a bigger portion of the user wallet” “ pmancuso@acciongroup.tv
or later streaming would have a bigger por tion of the user attention, and from there a bigger portion of the user wallet. With less new content on traditional television and extra efforts on the streaming side, this shift was all about time. A small difference was enough to claim the leadership, streaming had a 34.8% of consumption against the 34.4% of cable; if we want to put it differently we could say that traditional TV is still stronger as we can add a 21,6% of consumption from broadcast to the portion of cable, giving a total of 56% to our beloved traditional TV. In any case, this is not bad news for our industry as the total consumption of content is still going up; users are expanding their streaming consumption and the number of platforms that they use. To step up this trend, another report says that major Pay-TV providers lost about 1,925,000 subscribers in 2Q 2022. The famous cord-cutting is not another fake news. This includes streaming indirectly as vMVPDs had a net loss of about 265,000 subscribers in 2Q 2022.
Sooner By Pablo AccionPresidentMancuso&OwnerGroupCorp.
OPINION
The last report from Nielsen “The Gauge”, revealed that streaming surpassed ca ble for the first time in July 2022, capturing its largest share of TV viewing to date. The Gauge provides a monthly macro-analysis of how consumers are accessing content across key television delivery platforms, including broadcast, streaming, cable and other sources, let's call it the major viewing habits report in the US. Although this information is still being reluctant to many, it´s at the same time something we all knew was coming!
T
So it makes sense to welcome the largest Spanish-language streaming platform in the world: ViX+. TelevisaUnivision's launch is the culmination of the US$4.8 billion merger of two of the biggest players of the Hispan ic market. VIX is packed with 10,000 hours of original series and movies produced in lan guage, weekly movie premieres, premium and live sports, novelas, 24/7 news and kids content.Insome way they will represent the Span ish language in the US Hispanic market, as the economic efforts spent on content are similar to the top mainstream general SVOD players.Theywill try to capture two different mar kets with the same language; on one side the AVOD, the most promising business models in all the revenues forecasts. And the well-known and competitive SVOD pre mium lands.
he Latino power has never been so strong as it is today. We finally are having our first Latino playing a superhero role for Marvel. After breaking his own all-time record for the best stream ing year for any artist in Spotify history, with over 10.3 billion views (this record was held before by Drake), the Reggaeton superstar Bad Bunny will soon become a superhero.
The Latin Grammy winner has been cast to play El Muerto in a standalone Marvel movie for Sony Pictures, which is linked to the Spi der-Man comics. This is a huge milestone for Latino artists, there's no doubt of it.
Two new Latino superheroes: Bad Bunny & Spanish streaming platforms
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CONDISTA
RECENTLY RCN XTRA AND A VIDEOROLA (VR) JOINED THE FAST CHANNELS RCN MÁS AND MEGANOTICIAS, LAUNCHED ON AUGUST 2021 BURKE
For Cross the key with FAST channels is ge tting them to launch on a platform that's big enough to sustain the costs of running the FAST channel, including the content costs, content prep, delivery and the aggregator grammers for a lot of reasons. “But in, in a relative sense, it's a smaller revenue stream than the traditional pay-TV business, striking a balance there is important.”
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“We want to work on multiple platfor ms because that's where the viewers are. And I think of some of our pay-TV affiliates that realizing that and including those FAST channels into their offering is going to be a big help,” Berendes pointed out. Maribel Ramos-Weiner
Berendes announced that in the pay TV area, one of his clients is about to launch a signal for a news segment that is underser ved within the Hispanic market.
A year ago Condista, without neglecting its pay TV business, went into the FAST space with RCN Más and MegaNoticias, and now with RCN Xtra. “Of course, we still lead with linear first," pointed out Burke Berendes, partner of Condista. He added that companies like RCN produce enough of their own content, are able to keep the value of the original, the flagships, the linear channels, and still generate high quality con tent for FAST space.”
PAY TV • BY
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Condista commits to the FAST space without neglecting its linear business BERENDES Kevin Cross
Kevin Cross, Distribution Executive, Condista, said that to date there are alre ady between 11 and 12 platfor ms that are either adding MegaNoticias and RCN Más or are about to do so soon. In addition to RCN Más, RCN Xtra and MegaNoticias, Condista is also launching a VideoRola (VR) FAST channel.
17Vprodu.comideo continues to be an im portant part of Comcast strategy, even as the industry evolves and consumer behav ior shifts to streaming. “As a company we pivoted focus to the connec tivity business a few years ago, but video remains a huge part of how we’re looking to wrap around our broadband service with products and services that add value and our customers want,” said José E. Vélez-Sil va, VP, Multicultural IMC Brand Marketing at Comcast.Vélezhighlighted that the company has invested in a scalable and flexible video platform. “That powers our entire entertainment portfolio and delivers unique experiences for different custom ers segments. For those that value the full content bundle we have X1, and for those who prefer a streaming-only video experience we have Flex. With a product like Flex, we now have a pathway to intro PAY TV • BY Maribel Ramos-Weiner •
Taking into account that Hispanics over-in dex on streaming when it comes to media consumption, he said that many still value a traditional TV subscription as well. "Comcast is thinking of video more holistically now, with the goal of introducing all customers, inclu ding Hispanic households, to our video plat form. We want to target the right customers with the right product, whether that’s X1 via a pay-TV subscription, or Flex for our broad band-only households,” he concluded.
Asked about the Hispanic users' acceptance around Xfinity Flex, he said that it's very simi lar to what they see in X1. “Hispanic customers have been very receptive to Flex and value the way it aggregates all their favorite program ming, including Spanish-language content, into one experience. Flex is currently in millions of Xfinity Internet households, and growing.”
JOSE E. VÉLEZ-SILVA
Comcast: Video remains as a major part of our strategy WITH A PRODUCT LIKE FLEX, COMCAST NOW HAVE A PATHWAY TO INTRODUCE STREAMERS TO THEIR VIDEO PLATFORM AND ALL ITS FEATURES: VOICE SEARCH TECHNOLOGY, CROSS-APP CONTENT AGGREGATION CAPABILITY, AND A CONTENT-FIRST USER INTERFACE
duce streamers to our video platform and all its great features, including our voice search technology, cross-app content aggregation capability, and a content-first user interface.”
“We are very excited to see that the streaming platforms are investing and making a big effort and betting on the market. They usually didn't work with indepen dent producers and now this is opening a big door for a lot of talent. The more one produ ces in Mexico or Colombia, the level of talent is noted and they deserve these windows that are opening," said Diana Mejía-Jones, VP of Spanish Development and Integrated Marketing at Campanario Enter Cómo Sobrevivir Soltero
"Before the scriptwriters did not have mana gers, now almost all do. They are organizing locally; also in terms of the operators' fees and things like that. This is helping everything start flowing like a chain.”
Campanario recently appointed Tita Lom bardo, Director of Physical Production in La tin America, who previously had been colla borating with the company for three years: she participated in the production of the three seasons of Cómo Sobrevivir Soltero for Amazon and Pantaya, and in the first season La Flor Más Bella, which is in post-produc tion for Netflix.
“We focus a lot on the quality of what we are releasing, so we prefer to select carefu lly the projects we put together. It is a great asset to have Tita at the head of our produc tion in Mexico, she is one of the most veteran producers,” concluded Mejía.
DIANA MEJÍA-JONES CAMPANARIO Maribel Ramos-Weiner
CAMPANARIO:
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PLATFORMS ARE BETTING AND INVESTING IN THE MARKET PRODUCTION
produ.com18 La Flor Más Bella (8x60’) and the series based on the life of Mexi can comedian Michelle Rodrí guez, both for Netflix; the third season of Cómo Sobrevivir Sol tero (How to Survive Single) for Amazon and Pantaya coming in 2023; a half-hour co medy series with eight episodes based on a European format for ViX+ scheduled for 2023 and films for Sony, are among the projects that Campanario Entertainment is undertaking currently.
He highlighted that the incentives plus the industry's growth have allowed some 30 to 40 films to be produced throughout the region.. He said that the idiosyncrasy, particularly of the Dominican, calls for the production of many comedies, such as No Es Lo Que Parece and La Trampa; the affinity with urban musi cal genres such as reggaeton and trap, favor films such as Flow Calle and the biopic about Ozuna.“Butthere is room for all genres. Proof of this are the Puerto Rican productions Receta No Incluida and the thriller El Perfecto Anfitrión, produced in 2020 for Pantaya,” he adds. Oth er titles he mentioned are the Puerto Rican El Karaoke, the historical drama Plantados; mu sicals such as La Calle De La Resistencia, the Dominican sitcom Líos De Familia and the Puerto Rican dramatized documentary Los Lunes A Las 9 Maribel Ramos-Weiner
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SPANGLISH MOVIES
DOMINICAN AND PUERTO RICAN CINEMA HAVE ITS NATURAL MARKET IN THE US HISPANIC PRODUCTION
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GUSTAVO R. APARICIO
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he fact that the US Hispanic mar ket is culturally connected with its countries of origin, and that Puer to Rico and the Dominican Re public offer attractive incentives for production, talent, crew and locations, has created a fertile ground for promoting produc tion of Hispanic cinema in those latitudes.
According to Gustavo R. Aparicio, Managing Director of Spanglish Movies, these tax incen tives in both in the Dominican Republic and Puerto Rico allow them to reduce costs, to have access to wonderful locations, the nec essary technology and work teams with the experience required to carry out an audiovisu al production of premium quality. “The Dominican Republic has two provisions, 34 and 39, which cover almost 100% and 25% of production costs, respectively; while Puerto Rico covers 40% of local production costs, 20%
produ.com for non-resident talent, and 15% if a local pro duction company has equity in the project. Both islands have developed a world-class local industry and since Pirates of the Ca ribbean, the major studios are continuous ly filming in these jurisdictions, which keeps the crew working year-round on high-quality projects,” Aparicio pointed out. La Trampa
ACCORDING TO BB MEDIA THE TOP 3 GENRES OF HISPANIC PRODUCTIONS IN STREAMING ARE DRAMA (28%), COMEDY (18%) AND DOCUMENTARY (11%) mendous, likewise it triggers a lot of conver sation in the markets we've visited. Also, the Hispanic, Spanish and Latin American pavil ion has always had a very strong presence,” heInsaid.the case of streaming, any catalog that wants to be “attractive enough for a general public usually has between 5% and 10% His panic content,” Gennari noted. He sees that distribution will continue to grow.
Gennari believes that it is not easy for new streaming services when it comes to the US Hispanic. “It is difficult to find something that makes them unique, because the main in tellectual properties are already distribut ed among the largest platforms. In terms of business models, it is difficult to innovate be cause before it was SVOD or AVOD, and now there are those who make combinations,” he explained. But to what degree can one vary the business model or the partnerships to achieve a large distribution quickly? "For the small ones it's harder to make distribution agreements, than the big ones do.” GENNARI BB MEDIA
BB Media: 114 platforms in the US offer Hispanic language content
“The strength and drive that the US and Lat in American content in Spanish have is tre
He has also noticed that the top streaming platforms are constantly monitoring the pro duction of original content in Spanish. “They consult BB Media about the original content that is being produced in Spanish: who is pro ducing what, with which production compa ny, which are the features and when are the releases. All of this lets you know the huge investment and effort that is being put into continuing to develop that need for original Hispanic content,” he said.
The countriesHispanicwith the highestparticipationproductionareMexico (2,814 titles) Spain (2,024 titles) and Argentina (1,622 titles)
TOMÁS
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B Media analyzed +190 Stream ing Platforms in the US looking at the Hispanic market and found that 114 offer content in Spanish. Of the +256K unique movies and series available in the US, only 3,33% are pro duced in Hispanic native language. Tomás Gennari, CEO of BB Media, mentioned that in the past year he has been able to sense the growing interest and the offering of con tent in Spanish by distributors and producers in events he has attended for the first time.
3. YouTubeTV
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The most popular Hispanic movies on Streaming Platforms are: 1. El Hoyo (Spain), available on Netflix 2. Malnazidos (Spain), available on Netflix 3. El Laberinto del Fauno (Hispanic Mexican), available on +16 platforms Contratiempo (Spain), available on Google Play Movies and Spectrum 5. La Ira de Dios (Argentina), available on Netflix
The
He said that specifically within the US His panic there is space and market for every platform. “The issue is audience volume and the difficulty to finance originals. It ends up being a problem of scale. My advice is to offer themselves like a package that unifies them in some way or, when a platform is growing a third party acquires it and builds it on that technology, content and users,” he concluded.
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4. Netflix
5. Kanopy
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1. DIRECTV
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2. FlixOlé
The most popular Hispanic series on Streaming Platforms are: 1. La Casa de Papel (Spain), available on Netflix 2. La Noche Más Larga (Spain), available on Netflix 3. Rebelde (Mexico), available on ViX 4. Élite (Spain), available on Netflix 5. Control Z (Mexico), available on Netflix Movies and series SVOD with 2,205 titles (8,18% of their total library) SVOD with 861 titles (47,51% of their total library) SVOD with 504 titles (4,44% of their total library) SVOD with 468 titles (7,78% of their total library) SVOD with 455 titles (2,70% of their total library) the subscription business model, the Streaming Platforms that offer more Hispanic titles in their inventories are: TubiTV AVOD with 1,543 titles (3,55% of their total library) PlutoTV AVOD with 501 titles (4% of their total library) Vix AVOD with 416 titles (28,47% of their total library) Plex AVOD with 361 titles (2,46% of their total library) The Roku Channel AVOD with 297 titles (1% of their total library) AVOD platforms that have more Hispanic-speaking titles in their inventories are:
HITN’s strategy for US Hispanic is a two-pronged effort
HITN focuses on acquiring top quality con tent that will inspire curiosity and hunger for knowledge. “As our mission is to improve the quality of life of Hispanic families in the US and bring them together through content that is appealing to both adults and children, our content genres are Natural History, sci ence and technology, health and wellbeing, and current affairs,” says Vogt-Lowell. She announced the recent release of a new genre that entails series based on historical events of literary works. Also the company
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CONTENT FOR PRESCHOOLERS launched a new strategy “focusing on the original production of short format content featuring usable information that can aid our audience in living a more fruitful and pro ductive life."
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HITNEdye focuses on content for preschoolers and most of its series are animated, but the service will be adding more live-action content in the near future. Additionally, it includes more than just video content, but superb games and activities. Also books for parents and children to enjoy together, and soon will be launching a meditation series to help children wind down for bedtime, and help them to process emotions that they may not yet understand.
THE CHANNEL'S STREAMING OFFER INCLUDES THE HITN GO SERVICE, LINKED TO THE LINEAR CHANNEL, AND THE SVOD FOR PRESCHOOLERS, EDYE, WITH MORE THAN 3 MILLION SUBSCRIBERS ERIKA VOGT-LOWELL
ITN’s strategy for US Hispanic streaming is a two-pronged effort. HITN GO is the first part of this strategy. “It is a service that is tethered to our linear channel, HITN, where subscribers can access most of our content on demand. The service is free for everyone with access to HITN, they only need to authenticate their account with their pay TV operator username and pass word,” explains Erika Vogt-Lowell, Director of Programming and Acquisitions. In addition to HITN GO, the company has developed Edye, an SVOD service target ing preschoolers which is available in iOS, Android, Roku, and Amazon Fire. Soon it will be available through pay TV providers and telcos. Edye is currently available for US His panic and all of Latin America, and has more than 3 million subscribers.
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uestra.TV, created in 2020 by Adsmovil CEO Alberto Pardo, is a new and free, ad-based vi deo-streaming service (AVOD) created to entertain, educate, and empower Hispanic audiences across cultural diversity, generations, languages, andPardodevices.said that the initial motivation for launching Nuestra.TV is to offer content in Spanish from Latin America that has never been seen in the US.
Nuestra.TV intends to specialize in educational and women's content
“We found that there is clearly a demand for Hispanic content in the US, much more than what is offered by Telemundo and Tele visaUnivision. In Latin America we have been producing content for 50 years which is stored in many libraries, but for market rea sons, very few hours have been displayed to Hispanics in the US. Most of it was created by TV networks and production companies in Latin America," he said.
“There will be novels and dramas because they like them, you have to have telenovelas, it is a standard for everyone; but we want to specialize in other types of content, for ex ample, educational and women's content. It seems to me that there is very little content for the Hispanic mom,” Pardo explained.
• Supporting short and long-formats video, podcasts, gaming, live events, original and exclusive programs
In the future they will offer streaming of live music and sports events, giving soccer a high
ALBERTO PARDO NUESTRA.TV profile, but also including baseball. He noted that the original production is not being con sidered in the first stage, but later. The soft launch of Nuestra.TV will be in September.
Some of the Nuestra.TV current content part ners are GOLTV, Flame, Legendary K2Studios, Casa Comedy, Planet Eat, Country Network Earth Touch, Caracol Television and Spanglish.
KEY DIFFERENTIATORS
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• Content pillars that mirror market’s passion points: music, food, drama, telenovela, crime series, and romantic comedy Created for Hispanics in USA
•Target: bilingual/bicultural
• Bilingual footprint to drive co-viewing • Spanish content with English subtitles and vice-versa
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The first thing they intend to do is establish emotional connections with users; and sec ond, prepare the content to be bi-cultural.
Pardo mentioned Mexico as an example of where there is a large amount of content, from music, education, humor, to women, novels, dramas, that barely have reached the US. "We are fulfilling the promise of the Internet and the democratization of information," he said.
• Content created for the bilingual, by the bilingual • 40+ FAST channels • 15K hours of content from premier providers in USA, LatAm and Spain
• Canela Kids – the world’s top chil dren’s programming 100% in Spanish with the three newly launched Moon bug, Love Nature and Mundo Pequeño linear channels
Secretos de Villanas
anela.TV is the only minority and female owned AVOD platform that features extensive content across several genres for the U.S. Hispanic audience. “We are continuously evolving the content that we offer through Canela.TV with more original shows from high profile Hispanic pro duction companies, new sporting partner ships and adding kids’ content for our new Canela Kids app launching later this year. We offer a true, authentic experience on Ca nela.TV unlike other AVOD platforms that are just looking to push out Spanish-language content in their library,” explained Jerry Leo, Chief Content Officer, Canela Media. Hispanic audience offers tremendous gro wth opportunities, he believes. “We see the THE PLATFORM IS SEEKING FOR IP IN CATEGORIES SUCH AS CELEBRITY REALITY SHOWS, ENTERTAINMENT SHOWS, FOOD AND DESIGN LIFESTYLE, KIDS AND FAMILY, SPORTS AND MUSIC
opportunity to create and produce original shows and there is still lot of room for shows celebrating Latinos in all genres,” he said. As an example, he mentioned the new show Secre tos de Villanas, exclusively created and pro duced by Canela.TVCanela.TVisseeking
JERRY LEO CANELA MEDIA
“We are developing shows featuring experts in food and design lifestyle, we have kids and family originals in development including an animated show celebrating Latina trailbla zers, a kids cooking competition and a puppet show. There are unique formats coming in the true crime genre. We have a team focused on a wave of new weekly sports content. And our always evolving music content with an eye towards celebrating and featuring emerging artists,” he concluded.
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CONTENT
• Canela News - daily fully produced news coverage
• Canela Classics - modern classic films, global telenovelas, Hollywood hits, and Mexican classic movies
• Canela Originals – new and origi nal content produced exclusively by Canela Media
Canela.TV: Still lot of room for shows celebrating Latinos in all genres
• Canela Music - music videos, spe cials and original programming featur ing known and emerging Latino artists
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IPs in several categori es: celebrity reality shows with beloved iconic talent in original shows never seen before; and entertainment shows that laser focus on U.S. Hispanic and Latin American pop culture in cluding a celebrity biography show and a dai ly entertainment news show.
• Canela Sports - sports content in cluding the World Cup Boxing Series and indoor soccer matches from MAS
Curiosity Stream: Factual is our brand
uriosity is a factual entertain ment media company offering films, series, and shows that cover genres that transcend geographical boundaries and cultural barriers – titles about Natural Histo ry, wildlife, space exploration, travel and ad venture - and it aims to serve all races and nationalities, including Hispanic Americans, with universal stories. “We also value representation, from the filmmakers to on-screen hosts and nar rators. Hispanic Americans that subscribe to Curiosity Stream and watch Curiosi ty Channel can expect captivating stories with high production values across varied subjects that appeal to diverse audienc es – from Cuban Food Stories to Hot Roads: The Most Dangerous Roads in the World
HISTORY, SCIENCE, NATURE, AND TECHNOLOGY ARE AMONG THE SERVICE TOP GENRES, AND AIMS TO EXPAND ITS OFFER OF CRIME, LIFESTYLE, AND MYSTERY
Zichlin concluded that factual is their brand. “Viewers come to us for two reasons - to be entertained and to learn something new.”
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The main criteria for Curiosity when looking out for content is that it is cred ible. Their top genres remain History, Science, Nature, and Technology, and the channel is eager to build up their inventory with a wider array of genres, including Crime (forensics crime and historical crime); Lifestyle (travel, food); Mystery (such as Secrets of…). They also seek for compelling factual series with engaging personalities and hosts. Hot Roads
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JASON ZICHLIN CURIOSITY STREAM
This commitment to our users is why Curi osity has become a leading global factual streaming service and media company,” commented Jason Zichlin, Director Content Acquisitions and Programming Strategy at Curiosity Inc. For Zichlin one of the biggest challenges is the abundance of options available to consumers. “It's why clear differentiation of programming and ensuring a distinct va lue proposition is critical. Curiosity's con tent strategy of providing evergreen factual programming with broad appeal at a lower price point presents a major advantage to us. Additionally, our focus on unscripted con tent, as opposed to scripted content that is challenging to localize, means that we can more easily offer our programming in Span ish and other languages,” he explained.
CREDIBLE CONTENT
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THE PLATFORM, A TWO-TIERS SERVICE -AVOD AND SVOD- HAS AMONG ITS PLANS TO FURTHER DEVELOP THE LIFESTYLE, TRAVEL AND WELLNESS SEGMENTS
• AVOD with 100 channels, including Zona TUDN and Univision Noticias 24/7, on an electronic programming guide and extensive VOD content
ViX designed to serve the world's 600 million Spanish-speakers
The goal is to include all the diverse demo graphics of US Hispanics, and offer content for kids, families and adults, not only with ac quisitions, but also with original content. "We also have an eye on further developing the lifestyle, travel, and well-being segments," she highlighted. To strengthen the positioning of the ser vice they're developing innovative commu nication and marketing campaigns on their digital communication, audio and television platforms, and on Out Of Home platforms.
• Target: the almost 600 million Spanish-speakers in the world
TWO-TIERS
“We have the opportunity to offer many and assorted long-format content for ev ery profile of our audience, including Hol lywood blockbusters from partners like Li onsgate or MGM, as well as independent and Latin American films. With ViX, we have the mission of making available more orig inal content to Hispanics in the US than any other streaming platform, which clearly rep resents and is linked to their cultural heritage and in Spanish. Our main advantage is the variety and quantity of content at our dis posal from Televisa's extensive video library exclusively for ViX, offering titles and talents with which Hispanics relate and want to
• SVOD with premium content that includes the ViX+ Originals with about 70 series in the first year and exclusive soccer content • 50,000 hours of content in a wide variety of genres
elevisaUnivision introduces the first large-scale streaming ser vice, ViX, created specifically to serve the Spanish-speaking world.
Rebelde Algo Personal with Jorge Ramos
BILAI JOA SILAR consume.TELEVISAUNIVISIONInaddition, our audience can also enjoy content from our partners such as Dis ney, Lionsgate, MGM, Sony, NatGeo, Caracol, beIN SPORTS, VEVO, MoonBug, A+E Networks, RCN and Globo,” said Bilai Joa Silar, SVP OTT Content, TelevisaUnivision.
Tplus will offer fresh formats that cut through the clutter
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anny Villa, VP of Development and Production, Hispanic Streaming Group, NBCUniver sal Telemundo Enterprises, oversees production and de velopment for the upcoming Tplus content brand that will super serve the full spectrum of Hispanics on the Peacock streaming plat form. Tplus is projected to launch in Q4 2022. Villa underlines that the 200%ers audiencie targeted by Tplus is not rigid, and adds they will offer several main lines of content. “The genres that stand out are NBCUniver sal specialties such as: aspirational content with stories like Housewives of Miami from ‘Bravoland’ (Tplus brings Viva Houston); true crime are a huge, huge bucket; content in the style of E! Entertainment like Gente Sana about mental health and the four-part series about the history of reggaeton. Also love re Houston producers of World lationships like Young At Heart,” he said. He mentioned too “hidden figures space” dedi cated to those “US Hispanic figures that have done amazing things,” highlighting the Chi cano Squad that is in development. He pointed out that Tplus points to offer fresh formats that cut through the clutter, organic, “anything that touches in the young adult space. We are not going to limit our selves.”
(WT), Bright Spot Content and the
Little People Big
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TPLUS, LAUCHING IN Q4 ON PEACOCK, SERVES 200%ERS (100% HISPANIC & 100% AMERICANS) WITH ORGANIC CONTENT THAT TOUCHES IN THE YOUNG ADULT SPACE DANNY VILLA NBCUNIVERSAL TELEMUNDO ENTERPRISES PEACOCKCONTENTORIGINALS • Keep This To Yourself, WV Entertainment & Living Popups • The Story Of Reggaeton (WT) Mercury Studios • Young At Heart (WT) Kinetic Content Gente Sana (WT) Exile Content Studios & NBC News Studios • 90 minutes (WT) Propagate Fuego IN DEVELOPMENT • Chicano Squad (WT), Lawrence Bender y Jupiter Entertainment • Love is Relative (WT) Sharp Entertainment • Viva
Features more than 50 free Live TV
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Espacio Latino on The Roku Channel makes it easy to discover Latino content
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Regarding the content they want for Espa cio Latino, she said that they're continuously refreshing and improving their offering for The Roku Channel users. “Content choice and value continue to guide us in building a bestin-class streaming experience. We pay close attention to user feedback and use that to fuel how we continue to enhance our offering.”
ESPACIO LATINO OFFERS FREE SPANISH LANGUAGE AND LATINO ENTERTAINMENT WITH POPULAR TV SHOWS, TELENOVELAS, NEWS, AND FAMILY ENTERTAINMENT, INCLUDING THE FIRST ROKU ORIGINAL IN SPANISH, NATURAL BORN NARCO THALINA BATES THE ROKU CHANNEL
channels
spacio Latino on The Roku Chan nel is a new space for free Span ish language and Latino enter tainment with popular TV shows, telenovelas, news, and family en tertainment in Spanish. It also features more than 50 free Live TV channels, streaming mu sic, and Latino movies and TV shows.
Thalina Bates, AVOD Manager, The Roku Channel, Spanish Language explains that Espacio Latino offers thousands of hours of free content in Spanish, plus popular English titles dubbed and subtitled in Spanish.
STREAMING
“Espacio Latino makes it easy for our users to discover and access their favorite mov ies, telenovelas, news, and entertainment on The Roku Channel, including our first Spanish language Roku Original Natural Born Narco,” commented Bates. “39% of Latinos feel underrepresented on TV, according to Nielsen. However, Latino viewers over-index in AVOD platform, largely thanks to the increasing number of Spanish language content made available to them. It's exciting to see this shift play out,” said Bates.
35produ.com Deeny Kaplan and Dina Behar, The Kitchen Liliam Hernández and Ana Castillo, Universal Cinergia Dubbing Daniel Bort, Happi TV/Fantawild Animation, with Roxana Rotundo, VIP 2000 TV, and María Mucci, Onceloops Iñaki Orive, Brands Rights 360 Valentina Verde, Semillitas Daniel Rodríguez, Itoydani Fernando Arciniegas and Brandon del Toro, IberoAmerican Film Festival Miami (IAFFM) Iván Agenjo, Peekaboo Animation Camilo Osuna and Marianny Rojas, ProColombia, with Edino Israel Ferreyra and Jorge Otero, iKartoons Animation Erika Vogt, HITN; Ray The Muppet of Edye; Maximiliano Vaccaro and Guillermo Sierra, HITN EVENTS KIDSCREEN SUMMIT MIAMI 2022
36 produ.com Maggie Salas Amaro, Canela Kids Siéntese Quien Pueda presenter Julián Gil Liliana Rodríguez is part of the cast of Siéntese Quien Pueda Miguel Somoza, Sabbatical Entertainment The cast of Siéntese Quien Pueda with the host, Julián Gil, and producer Carlos Mesber of We Love Entertainment Ríchard Izarra from PRODU with the presenter Julián Gil and the produce Carlos Mesber from We Love Entertainment Andrea Nieto, CentauroJavier Hidalgo and Enrique Hernández, Canary Islands Film; Carmen Reguero, Canary Islands Special Zone (ZEC), and Nuria Guinnot, Sociedad de Promoción Económica de Gran Canaria (SPEGC) Laura Gagliesi, Animar Cluster Argentina EVENTS KIDSCREEN SUMMIT MIAMI 2022 María Benel and Ailing Zubizarreta, Cisneros Media's Mobius Lab CatalinaKids Mora, Social Media expert of UNIMÁS with the actor Damian Pastrana COCKTAIL SIÉNTESE QUIEN PUEDA MANDRAKE MIAMI BEACH
