Professional Beauty UK - April 2019

AT THE HEART OF THE SPA AND SALON BUSINESS

DRINK IT IN

BODY-SHAPING MACHINES • COLLAGEN FORMULATIONS • PB LONDON REVIEW • AWARDS WINNERS

ADVANCES IN COLLAGEN FORMULAS

MONEY MACHINE ACHIEVING ROI ON AESTHETIC DEVICES

April 2019

April 2019 | professionalbeauty.co.uk

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ROUTE TO THE TOP THE WINNERS OF THE PB AND WSW AWARDS SHARE THE SECRETS OF THEIR SUCCESS

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Apr

Contents Regulars 11 News

Microbiome skincare driving UK sales; British women stockpiling beauty products ahead of Brexit

CND for Mary Katrantzou SS19

Contents

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23 Professionalbeauty.co.uk

What the industry’s been talking about online 31 Out & about Behind the scenes at the

biggest beauty and spa parties 37 Insider Our exclusive monthly stats

to help salons and spas benchmark their businesses 45 Ward’s world

Hellen Ward on the five KPIs to track in your salon 49 Ask the experts

How to recruit top talent, and tips for developing a brand identity 127 Nail bites

Best nail looks from the Brits; Mavala celebrates the big 6-0 131 Staff strategy

Why you need to know the difference between employment definitions

Features

On the cover

57 Talking to…Erika Hodgkiss

The therapist who saved her clients from cancer tells us how the industry can do more to detect melanoma

81 The right choice

Picking a body-contouring machine for your business is a big decision. We quizzed three salon and clinic owners on how they chose their device, the outlay required and tips for a healthy ROI

64 The big league

PB London 2019 brought together the industry’s hottest products, treatments and trends 70 A world stage

Fitness and wellness trends revealed at the World Spa & Wellness Convention

133 Treatment news

Facials that target dark circles and expression lines are hot this month

72 Great lengths

The winners of PB London’s lash, make-up and nails championships

137 New products

Elemis unveils its “tech neck” serum and Environ launches smart skin kits

91 Mind management

Why an understanding of psychology could make you a better manager

144 Career Path

Justyna Rostek on the pros and cons of becoming a salon franchisee

97 Insurance: are you paying too much?

How insurers calculate risk for policy extensions

94 Bounce back

With the global collagen market estimated to be worth £5 billion, it’s no surprise that collagen supplements are growing in popularity. We give you the lowdown on their skin benefits and how to retail them to clients 103 Winning formula

An amazing 22 international spas, UK salons and practitioners were recognised at the 2019 Professional Beauty and World Spa & Wellness Awards. See who came out top Cover: Primark

professionalbeauty.co.uk

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Editor’s Comment

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With the news this month that the continuing uncertainty around Brexit is impacting both investor and consumer confidence in the beauty industry (see page 16), it’s heartening to hear that some international companies are still choosing the UK for their European flagships. Find out more about Taj Hotels’ new Londonbased Jiva Spa on page 13.

Meanwhile some homegrown businesses are powering ahead with major expansion plans. Surrey-based nail and wax specialist Mooeys has secured its first two franchises and is on the path to national growth (see page 13).

For more inspiring business models from the UK and further afield, check out our coverage of the winners from the Professional Beauty and World Spa & Wellness Awards 2019. These 22 outstanding spas, salons and individuals fought off exceptional competition, so we’ve delved deeper into each business to find out why our expert industry judges felt they were worthy of their titles. See page 103 for more.

Of course, while awards and recognition are an amazing end result, the foundations of success in the salon world are built on the less sexy stuff, like setting realistic goals and calculating return on investment, particularly when it comes to equipment with a big initial outlay. Our feature on body-shaping devices on page 81 explores how three businesses made the investment work for them, from calculating risk, to creating profitable packages. And for advice on securing return on your biggest investment of all – payroll – take a look at the five KPIs Hellen Ward uses to measure performance on page 45, and find out how analysing all five as a whole could help your own path to growth.

Editor

INSURANCE

@Pro_Beauty01

@Pro_Beauty

/ProfessionalBeautyUK

Editor: Eve Oxberry eve@professionalbeauty.co.uk 020 3841 7378

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Gold Membership UK: £37; Europe: £44; outside Europe: £49.50 To receive your copy of Professional Beauty every month call 01371 851875 or visit hairandbeauty.escosubs.co.uk Silver Membership: £10 To view full issues on your desktop, tablet or smartphone, see hairandbeauty.escosubs.co.uk Published by Trades Exhibitions Ltd Editorial enquiries: 020 7351 0536 editorial@professionalbeauty.co.uk

Features editor: Georgia Seago georgia@professionalbeauty.co.uk 020 3728 9063 Features writer: Fiona Vlemmiks fiona@professionalbeauty.co.uk Contributor: Christina Ryan Social media editor: Chris Halpin chris@professionalbeauty.co.uk 020 3841 7368 Sales director: Steve James steve@professionalbeauty.co.uk 020 7349 4791

audited

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11 News

News Exposome named skincare trend to watch, as microbiome products drive UK sales The trend for skincare that treats the microbiome is set to develop to encompass the exposome – a term used to describe the effect of environmental aggressors on the structure of the skin.

In new research, analyst Mintel found that microbiome skincare is currently driving the UK facial product market, with more than 37% of the world’s microbiome skincare products launched in the UK last year.

Mintel’s Jane Henderson, global president of the beauty and personal care division, said, “In the next five to 10 years, the skincare industry will expand from simply focusing on the microbiome to also include the exposome – external environmental factors like pathogens, fungi, pollution and plants that interact with our DNA and affect our health.

“This will inspire new product development that takes a bespoke and holistic approach to skincare and health, such as exposome-measuring wearable devices, bespoke ingestibles, personalised DNA nutrition, and products that boost skin health and personal air quality.”

The research also showed that 71% of UK skincare launches in 2018 were in the prestige/luxury category, up from 54% in 2008,

while budget and mass-market products accounted for just 10% of launches, compared with 14% 10 years ago.

When it comes to make-up, the “clean” beauty revolution has taken over, with the UK the leading European market for colour cosmetics billed as toxin-free in 2018, accounting for 21% of all global launches in this trend. The UK market was valued at £2.1bn in 2018.

Scottish salon offers clients free tans in reaction to body-shaming stories Scottish beauty salon She is Beauty offered its clients free spray tans for a week in reaction to a story about an Australian tanner who told her customer to lose weight or pay extra.

The generous initiative was in response to a body-shaming text message conversation that went viral.

In the exchange, an Australian tanner asks her client what size she is, with the customer saying, “I’m a size 10–12 AU. Why is that?” The tanner replies: “My regular clients are a max size eight. It’ll be $20 extra as there’s more surface area if you know what I mean”, adding, “If you don’t want to pay a $20 surcharge maybe lose a little! Not trying to be mean, it’s just the industry.”

She is Beauty took to Facebook to condemn the

tanner’s actions: “No matter what your age or size is, you will never be made to feel uncomfortable in our salon. As my way of an apology for this girl’s ignorance I’m offering free spray tans to everybody for the week beginning February 25.”

The story also sparked industry outrage, with celebrity tanner Jules Heptonstall commenting: “This is not industry standard. You should never ever be charged more or less because of your body shape.”

Chrissi Sainsbury, from Hair Extensions by Chrissi, added: “It’s like saying you would charge more to paint someone’s nails if they were a bit longer. You just wouldn’t.” professionalbeauty.co.uk

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Nail and waxing salon Mooeys outlines plans for five new sites

Nails and waxing specialist salon chain Mooeys is launching a franchise scheme, with the goal of opening five new salons in the next two years.

Owned by director Amy Lewis, the mid-range, quirky brand already has two successful salons in southeast market towns Horsham and Farnham, but wants to expand its remit.

“The brand is really strong and I want to grow it. I want to use the franchising scheme to help guide beauty therapists who want to set up their own business but don’t know how to go about it,” said Lewis. “Beauty therapists are really creative but aren’t necessarily always good business people.”

The franchise fee is £19,500 and includes management training, therapist training, support with recruitment, help with business plans, full marketing collateral and website set-up. The franchisee would need to do the shop fit out, with Lewis’s assistance, and buy the Phorest online booking system.

Two franchises are already slated to open in Salisbury and Haslemere by the end of June, with premises secured.

Lewis would then like to open a further three in 2020.

“I want to do it right and do it properly, which is why the number isn’t huge. I want people to get the right amount of support when they invest in a franchise with Mooeys,” adds Lewis.

Jiva Spas makes European debut with London’s Taj Hotel Indian hotel group Taj has opened its first Jiva Spa in Europe at Taj 51 Buckingham Gate in London.

The new spa offers Ayurvedicinspired healing therapies combined with a contemporary Mediterranean wellness philosophy.

It features three treatment rooms (two singles and one couples’ room), a relaxation area with vitality pool, steam room, sauna and an “emotional shower”; as well as fitness facilities where guests and members can access personal trainers.

The spa will offer Jiva’s healing therapies, which are inspired by the rich and ancient wellness heritage of India and include Vishuddi – an exfoliation using silk gloves followed by full-body lymphatic drainage massage and an Indian herb wrap.

The spa has also partnered with British brand Temple Spa, whose Western influence makes for a diverse treatment menu, with experiences like the Champagne and Truffle Deluxe Treatment – a 90-minute luxury facial that includes lifting massage and uses the brand’s Truffle skincare line.

Taj Hotels runs Jiva Spas in locations including India, Abu Dhabi, South Africa and Maldives.

inbrief // Wax Logic has appointed a new distributor for England, Scotland and Wales. Wax Logic UK will be headed up by husband-andwife team Niko and Annie Foffano, who will be looking after all new and existing accounts.

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// The value of the sun care products market is forecast to register a 4.2% compound annual growth rate in the next five years, with the global market size reaching US$13.5 billion (£10.3bn) by 2024, according to the Sun Care Products Market 2019 Global Industry report. // Boxer Anthony Joshua has joined the CACI fan base after enjoying the brand’s bespoke facial with ambassador and celebrity facialist Shane Cooper. TV presenters Laura Whitmore, Denise Van Outen and Rochelle Humes have also taken to Instagram to show their love for CACI’s hydrating Hydro Mask. // Cynosure has partnered with MATA (Medical Aesthetic Training Academy) and CIBTAC (Confederation of International Beauty and Cosmetology) to provide endorsed manufacture-led training in aesthetic laser technologies. Cynosure customers who complete the brand’s product training will automatically complete more than 30% of a formal qualification. // Gerrard International has unveiled a new-look website, which is now fully responsive and simplified for quicker ordering. The site also shows the full breadth of the company’s beauty portfolio and features a journal section to keep customers updated with what the company is up to.

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// Medik8 founder Elliot Issac has set up The Zipper Foundation – a charity dedicated to making positive changes around the world.

The foundation’s first act was a £10,000 donation to Human Society International to help save 200 dogs from a dog meat farm in South Korea. The inspiration for the charity came from Medik8’s office dog Zipper, who recently passed away. // Lash brand Nouveau Lashes has launched the Super Natural campaign to raise awareness of its low-maintenance LVL lash lift treatment. Launched in partnership with brand ambassador and actress Michelle Keegan, the digital campaign will educate beauty lovers on the treatment. // Beauty business SkinBase held a “fee-free” day across its 2,000 UK-based salons, treating its therapists to more than £300,000 worth of free treatments in 24 hours. “Our complimentary treatment days are all about thanking [our] therapists for representing our brand,” said SkinBase co-owner Leesa Keys. // The Federation of Holistic Therapists (FHT) will host its annual Training Congress on May 19–20, covering a range of topics including therapyspecific modalities. A day pass costs £50 for FHT members. Book at fht.org.uk/ congress // Elemis has collaborated with fashion brand RIXO on a limited-edition skin radiance Elemis x RIXO Beauty Edit kit.

The brand has also announced a partnership with British Airways to provide amenity kits for its First cabin customers.

London spa Grace Belgravia closes, blaming Brexit

Women’s-only private members’ wellness club Grace Belgravia has closed, citing uncertainty around Brexit, among both investors and members, as the reason.

London-based Grace Belgravia ceased trading in late February. The club opened in 2012 in the city’s wealthy Belgravia neighbourhood with five treatment rooms and a wet spa.

It worked with QMS Medicosmetics, Aromatherapy Associates, Natura Bissé and CACI. The club’s website displayed a message from founder and chief executive Kate Percival saying the spa had been “a period in our lives that we will always value and we would like to

thank everyone who has been part of that journey”.

However, a previous statement that has since been removed from the site explicitly blamed Brexit for the decision. It read: “One word explains why — Brexit. American investors pulled out of funding the company last week because of their increasing concerns about the impact of an aggressive and chaotic Brexit.”

Percival also revealed that many of the club’s high-spending members had already left the UK or were reluctant to renew their memberships given the uncertainty of where they will live after a decision on Brexit is made.

New chair and board for UK Spa Association Lisa Barden has taken the helm at the UK Spa Association (UKSA), as founding chairman Charlie Thompson steps down.

Barden, a spa consultant, has served as vice president since 2017. Thompson steps down after six years, having driven membership growth from 20 to more than 400 spas. He will remain director.

The Association also announced a new board, effective from March. This includes beauty business strategist Adam Chatterley as vice chair, along with new members Jean Paul-Blissett, spa designer and chief executive of Melt Design Hub; Clare Dickens, head of spa at Zelens; Stacey Moore, spa

Lisa Barden

Adam Chatterley

manager at Orsett Hall Hotel; Paolo Andrea Dalla Fina, owner of London Serenity; Emma Pridding, resort sales manager at Carden Park Hotel; Pamela Griffin, co-founder of PS Lifestyle; Abi Wright, founder of Spabreaks.com; and Mark Perkins, spa director at One Spa at Sheraton Grand Hotel and Spa.

professionalbeauty.co.uk

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inbrief

// Distributor Sweet Squared is hosting two-hour Light Elegance (LE) Wow Workshops throughout the UK in April, with LE educators giving techs an overview of the brand and demoing products. Check out the dates at mysweetsquared.com/ education/course/315 // Sinclair Pharma is rolling out regional events across the UK after its successful launch at the Heakthxchange Academy in Manchester in February. The event saw UK aesthetic practitioners cover how to get the best results using the Sinclair Pharma portfolio. The roadshow will be visiting Darlington and Birmingham in April and London and Bristol in May. // All Saints Spa in Suffolk has teamed up with Elemental Herbology to offer the brand’s selection of holistic therapies and products. “It’s the perfect setting for [the brand], with the spa’s emphasis on restoring balance and relaxation,” said Elemental Herbology managing director Carolyne Beck. // Margaret Dabbs has launched its range of hand and foot treatments into The Wellness Clinic at Harrods, London, including the Medical Pedicure. //The Global Wellness Summit 2019 is accepting submissions for its fourth annual Shark Tank of Wellness competition. Open to students, the Dragons’ Den style competition will see finalists present their wellness concept idea to the “Wellness Sharks”, with the winner receiving $10,000.

The application deadline is May 15.

46% of Brits stockpiled their favourite beauty products ahead of Brexit British women have been stockpiling their favourite beauty products pre-Brexit, with many believing the prices would go up after March 29.

According to research by beauty brand Foreo, 46% of women who use European skincare brands thought the price of their must-have products would skyrocket post-Brexit, with more than one in 10 stockpiling their favourites. Millennials were more likely

than any other age group to stash supplies – one in four (26%) were reportedly bulk buying before the Brexit deadline.

A quarter of those surveyed (25%) also said they would struggle most if Brexit led to product shortages in the beauty sector over any others, including long or short-life food products, medication or medical supplies, household products, alcoholic beverages, tobacco or cigarettes.

Waxing elite launch hair-removal event Wax Live 2019 Waxing industry pros Andy Rouillard, Mat O’Marah and Toni Keable are launching Wax Live 2019 – a day of hair-removal education.

The event, which is taking place in Coventry on Sunday, April 28, is a seminar programme split into two education streams – practical skillbased demos, from brows to boyzilians; and marketing-oriented talks, including how to boost your

profits and your confidence. The speaker line-up includes waxing pro and salon owner Sam Marshall, Salon System educator Lisa Stone, and PB Awards finalist and owner of Peaches Wax Bar Kerri-Ann Angus. Attendees will also receive a three-course networking lunch and goody bag full of waxing essentials.

Book your ticket: waxlive2019. eventbrite.co.uk

Sustainable Spa Association launches to promote ethical spas A new association is gearing up to launch, with the aim of accrediting and championing spas that meet high standards of sustainability.

The Sustainable Spa Association (SSA) will be a not-for-profit membership model, established by spa professionals Lucy Brialey, distributor of nutrition brand Hech and former group head of spa for Aspria, and Robert Cooper, managing director of eco towel manufacturer Scrummi Spa. The aim is to educate spas, salons and brands on their environmental impact and promote profitable, long-term operational sustainability

strategies. Members can gain SSA Accreditation, graded from standard through to platinum, by using the association’s self-assessment tool.

There is then an option to achieve an industry standard grading that will be audited by the SSA.

professionalbeauty.co.uk

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TECHNOLOGY CLIENT BASE PROFIT OPPORTUNITIES

Trilogy

advanced laser hair removal

20 News

diarydates // March 23-24 Aesthetic Medicine Live Olympia London Top-level conference and exhibition aimed at clinic owners and teams.

020 7351 0536 aestheticmed.co.uk

CACI unveils modern rebrand Machines brand CACI revealed its new image at Professional Beauty London in February. The decision was taken to refresh the brand’s look in a bid to better reflect its evolved treatment offer, which now includes more than just devices for anti-ageing facials.

Managing director Dean Nathanson commented: “I felt that the CACI brand was still primarily focused on the core CACI non-surgical face lift treatment and our materials only identified with women of a certain age.” The brand wanted to represent its entire clientele, including men and younger clients looking for solutions to problem skin, as well as those in their thirties interested in preventative treatments.

CACI’s brand colours now draw from a neutral palette, while new brochures, advertising and display materials feature a diverse mix of models rather than celebrity endorsements.

// April 3 UK Spa Association Spring Networking Event Rudding Park, Harrogate An event for members and non-members of the association to meet and network. spa-uk.org // April 7–8 Natural and Organic Products Europe ExCeL, London Trade event with a natural beauty and spa section.

01273 645154 naturalproducts.co.uk // April 28–29 Scottish Hair & Beauty SEC, Glasgow Beauty trade show including barbering section with stages and competitions.

01332 227698 // May 6–7

Salon System announces expert lash squad Professional beauty brand Salon System has annoucned the creation of a lash squad for 2019; four lash experts to be the faces of its range of lash products. The team will be available to provide support to salon accounts with training courses and techniques, and comment to media on new products and trends.

The lash squad is: Ruth Atkins, Salon System educator and lash and brow specialist with 30 years as a make-up artist under her belt; Lisa Stone, a freelance beauty educator with experience working on new products; Sammm Agnew, a make-up, body painting and prosthetic design specialist; and Lauren Alice, a freelance make-up artist who has worked for leading consumer magazines and with celebrities. Salon System’s lash product range includes strip and individual lashes, tints and a lash lift.

World Spa & Wellness Asia Le Méridien Phuket Beach Resort, Thailand Asia edition of the World Spa & Wellness conference with networking and brand showcase.

020 7351 0536 worldspawellness.com/asia // May 17–19 IMATS Olympia, London Make-up show for trade with classes and exhibitors. +1 360 882 3488 imats.net // May 19–20 Beauty UK NEC, Birmingham Trade event for beauty with awards and forums.

01332 227680 beautyukshow.com

professionalbeauty.co.uk

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23

beauty .co.uk We take a look inside PB’s digital world

Digital

professional

Natasha Hamilton (@NatashaOfficial): When your local beauty salon wins the UK Boutique Salon of the Year award at @pro_beauty awards! @TheSecretSpa huge congrats, so happy for you!

Hot topic Emma Catchpole (@embracebeauty88): Such a motivating and inspiring seminar at the Professional Beauty Show on Sunday; was the highlight of my day.

Grace Belgravia closes, blaming Brexit Kirsty Mawhinney, director of brand agency Skin Insight, commented: “This is truly devastating news. We will miss you #gracebelgravia. When is the professional beauty and skincare industry going to unite as one? Operators, suppliers, beauty therapists, spa owners and clients? We have a number of issues to address: staff recruitment, employee wages, treatment pricing and product offerings.”

Hot topic

Editor’s comment: Why we need to protect the future of the beauty workforce THIS MONTH WE ASKED YOU… What type of marketing do you find works best for your spa or salon?

56% ONLINE/SOCIAL MEDIA

44% WORD-OF-MOUTH

Kate Jangaria, owner of Salon Expert, commented: “This has happened to my daughter and I’m fuming! She’s 15 and didn’t know what she wanted to do. We found an apprenticeship scheme that she was so excited for and they love her. We have submitted her CV already and she’s likely to get the job. Then, two weeks ago, a careers advisor went into the school. They told her to stay and do her A-levels and a media course that she has no interest in. My other daughter left school at 15 and I got her straight into a beauty apprenticeship with a private college and she’s thriving. She’s just started her Level 3 apprenticeship and is so happy.

“Schools need to let kids have independent and honest opinions on their options. To set a kid back two years just so they can get funding is wrong!”

Follow Professional Beauty… @pro_beauty01 and the team: @eveoxberry @mini_pauley @georgeseago @katsjonouchi

@pro_beauty facebook.com/ProfessionalBeautyUK

uk.linkedin.com/in/professionalbeauty youtube.com/user/1ProBeauty professionalbeauty.co.uk

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Digital

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What’s on

hot

PB ONLINE

Your one-stop shop where all the latest news, features, products and expert opinions are brought together and streamed by sector-specific channels

SPA & WELLNESS CHANNEL

Blog: W here to invest in fitness for your spa The fitness trends set to impact the spa industry through 2019 surround a greater integration of services, says Daniel Remon, founder of Bangkok-based Fitcorp Global, a health coaching company. The emergence of wellness as a lifestyle is bridging the gap between traditional fitness and spa, he says. Find out why he thinks there will be greater demand for fitness coaches and nutritionists, as well as stress and work-life balance coaching, under one roof in spas.

BUSINESS & TRAINING CHANNEL

TANNING & WAXING CHANNEL

Blog: 11 ways to prevent no-shows in your beauty salon

Blog: W hy you should never skip the consultation

No-shows and cancellations are an unfortunate inevitability of the beauty industry. Guinot therapist Tahira Khan gives 11 tips to help you handle no-show appointments in your salon, reducing the financial costs to your business.

Christina Ryan, senior account handler at Professional Beauty Direct insurance, explains the potential dangers and costs involved if you miss out on checking whether your client has any contraindications to the treatment they are having.

Watch our exclusive videos now: professionalbeauty.co.uk/pbtv

Whatever your speciality, stay in the know on the sector that matters to you with our seven online channels, packed with curated content on need-to-know business skills and training advice.

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Industry Events

&

Out About

31

Behind the scenes at all the parties, launches and events in the world of beauty and spa

JOHNSON & JOHNSON AWARDS 2019 SEA CONTAINERS LONDON

Professional Beauty’s features editor Georgia Seago won the Best Trade Feature Award at the Johnson & Johnson Awards 2019 – an event which recognises leading beauty journalism across consumer and trade titles. Georgia was presented with a trophy and cash prize for her article examining male- and female-only spaces in spas by presenter Laura Whitmore, and celebrated her win during an intimate breakfast with some of the best journalists in the industry. Guests were also treated to a pick ‘n’ mix of product minis from across Johnson & Johnson’s beauty brands.

3D-LIPO LASERSCULPT LAUNCH 3D-LIPO HEADQUARTERS, RUGBY 3D-lipo held an exclusive launch party for its latest device LaserSculpt, which offers non-surgical fat reduction and body-contouring, at the company’s headquarters in Rugby. The Professional Beauty team attended the event, which included a speech explaining the science behind the device from managing director Roy Cowley, as well as a prosecco reception, light lunch and treatment demonstrations by 3D-lipo trainers. Salon and clinic owners were also treated to exclusive discounts on the device. >

professionalbeauty.co.uk

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Industry Events

32 STRAWBERRY LIFT VIP LAUNCH PARTY MADAME TUSSAUDS, LONDON Georgia had a fun night mingling with celebrity waxworks including Barack Obama and William Shakespeare at Madame Tussauds, courtesy of Strawberry Laser. Guests took a trip through London’s history on the Spirit of London taxi ride and enjoyed exclusive hire of the venue, with drinks and strawberry-themed canapés. A presentation by plastic surgeon Marc Pacifico and the Laser Lipo team ended in the brand’s celebrity ambassadors being called to the stage – reality TV stars Cara De La Hoyde and Nathan Massey and presenters Lisa Snowdon and Gail Porter.

NOUVEAU LASHES BRAND AMBASSADOR LAUNCH SHANGRI-LA HOTEL AT THE SHARD, LONDON The penthouse suite in The Shard’s Shangri-La Hotel gave guests a beautiful view of the city at Nouveau Lashes’ event, where Michelle Keegan was announced as the brand’s first ever celebrity ambassador. Editor Eve Oxberry was among select beauty press at the cocktail party, where Keegan was interviewed on stage about her career, beauty routine and why she loves Nouveau’s LVL lash lift treatment. Guests then got to chat to Keegan over a drink before leaving with lash-packed goody bags.

THE ESSENTIALS BEAUTY SALON RELOCATION GRAND OPENING CASTLE BROMWICH, BIRMINGHAM The Essentials Beauty salon in Castle Bromwich invited clients old and new to celebrate the business relocating to larger premises due to increased customer demand. The salon has moved from a three-treatment-room site in Bradford Road to a newly renovated two-storey building only 100 yards away on Manor Park Road, which features five treatment rooms, a dedicated pedicure area and large reception with three nail stations. Customers enjoyed prosecco, watched live demos and got to meet the team that make the salon a success, including owner Emma Ginever. The beauty business has been trading for 17 years. PB

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37 Business Trends

Our exclusive monthly benchmarking stats for each sector of the market

Insider

As competition in the beauty industry grows, making sure your business stands out from the crowd has never been more important. Having a unique voice is key for securing loyal customers, which is why two thirds of you (65%) have been working hard to make sure your brand message is consistent across all marketing materials. Using original images instead of stock ones (31%) and making the right monetary investment (31%) has also helped you create a popular and authentic brand.

With machine-based body treatments growing in popularity, cellulite is now the biggest concern you treat (30%), followed closely by weight loss (15%) and brown spots (12%). Plus, with news breaking that beauty therapist Erika Hodgkiss saved four of her clients’ lives after spotting cancerous moles on their skin, more than three quarters of your therapists (76%) now want to undertake skin cancer detection training. Read Hodgkiss’s story on page 57.

On the spot Which body concern do you treat most often with machines?

1. Cellulite 2. Weight loss 3. Brown spots 4. Scarring

76%

want to attend a course to spot skin changes that mean a client may need to see a GP

What is the most important consideration when rebranding your salon?

1. Consistent brand message 2. Innovative design/ethos 3. Monetary investment 4. Original (not stock) images

Take part in our Insider feature Want to have your say on the beauty industry? Take part in our Insider feature and you’ll be rewarded with a £20 voucher to spend at the next Professional Beauty show you attend.

Sign up at: professionalbeauty.co.uk/insider

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Primark

beauty

February 2019 in numbers HOW DID TREATMENT BUSINESS IN FEBRUARY 2019 COMPARE WITH FEBRUARY 2018?

53% 28% 19% BETTER

SAME

WORSE

AVERAGE TREATMENT ROOM OCCUPANCY

51% HOW DID RETAIL BUSINESS IN FEBRUARY 2019 COMPARE WITH FEBRUARY 2018?

27% 50% 23% BETTER

WORSE

SAME

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Insider

spa

With spring in full swing, clients are starting to get themselves holiday-ready, which is why machinebased body treatments have been more popular in your spa – with cellulite (40%) the number-one skin condition clients are asking you to treat.

Treatments that target brown spots (20%), working to minimise their appearance, are also in demand. Find out how to achieve a return on investment with your body-contouring machine on page 80.

Creating a clear and concise brand for your spa has also been a core focus, with several of you citing the right monetary investment (60%) and consistent business message in your marketing materials (40%) as the most important factors.

This has resulted in many of you examining your website, social media presence, treatment menus and more. For business advice from the industry’s leading experts, turn to page 49.

On the spot

Cotton Traders

Business Trends

38

Which body concern do you treat most often with machines?

1. Cellulite 2. Brown spots

February 2019 in numbers HOW DID TREATMENT BUSINESS IN FEBRUARY 2019 COMPARE WITH FEBRUARY 2018?

3. Skin laxity

59% 31% 10 % BETTER

80%

SAME

WORSE

AVERAGE TREATMENT ROOM OCCUPANCY

want to attend a course to spot skin changes that mean a client may need to see a GP

59% What is the most important consideration when rebranding your spa?

1. Monetary investment 2. Consistent brand message 3. Innovative design/ethos

HOW DID RETAIL BUSINESS IN FEBRUARY 2019 COMPARE WITH FEBRUARY 2018?

72% BETTER

17%

11% WORSE

SAME

4. Original (not stock) images

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RE-IGNITE YOUR PASSION FOR SKINCARE AND REALISE WHY 350 UK BUSINESS OWNERS CAN’T BE WRONG. In just 5 years we have joined forces with nearly 350 UK salons, spas and skin care specialists.

Find out for yourself how our advanced formulations and luxurious treatment protocols are delivering ‘wow’ results for everyone.

For more information please call us on: 01767 68 22 88, or email: info@katherinedanielscosmetics.com The Grange, Beeston Green, Sandy SG19 1PG. www.katherinedanielscosmetics.com

BEAUTIFULLY BRITISH CONCEPTS

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Insider

nails

The health and safety of your techs is of paramount importance, which is why many of you have been implementing new procedures to prevent injuries.

To protect your techs from hurting their lower backs when conducting a pedicure treatment, 41% of you have invested in footstools with adjustable back rests and an additional 51% host in-house workshops to teach good posture.

Making sure every liquid-and-powder and gel enhancement service is perfect, you’ve identified the three biggest reasons for why pocket lifting occurs, with not getting the liquid-to-powder ratio right (40%) coming out top. Plus, with news breaking that scientists from the University of Connecticut have developed an eco-friendly process for creating acrylics, three quarters of you believe more should be done to create energyefficient methods that won’t harm the planet.

On the spot How do your techs look after their posture when doing pedicures?

CND for Mary Katrantzou SS19

Business Trends

40

1. In-house training on good posture 2. Use a footstool with adjustable back rest 3. Use foot rests to bear weight of client’s leg 4. Ask client to bend as needed

February 2019 in numbers HOW DID TREATMENT BUSINESS IN FEBRUARY 2019 COMPARE WITH FEBRUARY 2018?

45% 41% 14%

78

%

think the industry needs to invest in more energy-efficient processes for creating acrylics

BETTER

28

1. Wrong liquid-to-powder ratio 3. Not patting down product enough METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a crosssection of the industry and were polled by email from March 1–8, regarding business for the month to February 28. Nail business for the Insider Nails page was calculated from data provided by spas and salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.

WORSE

NAIL TREATMENTS PERFORMED ON AVERAGE PER WEEK

What’s the most common reason for pocket lifting with L&P and gel enhancements?

2. Under-curing

SAME

HOW DID RETAIL BUSINESS IN FEBRUARY 2019 COMPARE WITH FEBRUARY 2018?

26% 53% 21% BETTER

WORSE

SAME

professionalbeauty.co.uk

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13/03/2019 11:58

Who’s proto-col?

An innovative British brand specialising in collagen supplement technology for 15 years.

Published independent clinical studies show that the Bioactive Collagen Peptides® in proto-col’s clinical-grade collagen supplements improved skin health and delivered desired results.

Improved wound healing The patients treated with Bioactive Collagen Peptides® had a better outcome regarding wound healing compared to the placebo groups who showed suboptimal or bad results in the majority of cases.

Skin elasticity and wrinkles 65% increase in Type I collagen (fibril production).

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SET YOUR STUDENTS UP FOR CAREER SUCCESS What’s on for colleges on Monday 14th October EDUCATION FORUM Discuss with leading employers and specialists how to get students into the industry

Bring 50+ students for a free Education Forum ticket plus a £20 voucher to spend at the show Email colleges@professionalbeauty.co.uk to register a group of students

INSPIRATION & TRAINING Seminars for just £1 per session for lecturers and students DO YOUR STUDENTS HAVE WHAT IT TAKES? Enter the make-up, nail and lash championships EXCLUSIVE LECTURER BENEFITS Free refreshments and drinks reception in the lounges

Register for free tickets at www.professionalbeauty.co.uk/northreg

@pro_beauty ProfessionalBeautyUK pro_beauty01 #PBNorth

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Ward’s World

45

MakeKPIs

WORK FOR YOU Tracking the performance of your business and your team relies on five key performance indicators. HELLEN WARD explains why

A

t the recent Professional Beauty London show, I met a woman who worked for a software company in New Zealand and shared with me that in their territory, they often refer to salon owners as “accidental business people”. This really struck a chord with me.

We all know that the most successful, busiest hairdresser, therapist or nail tech is often the one who goes it alone and branches out to open their own salon. But running a business requires a totally different skill set to that required to grow and maintain a fabulous column.

Very often, the fledgling owners spend years thinking that running their clientele is their “real job”, while time spent off the floor in the office “isn’t really working”.

It’s a mindset I come up against time and again, hence my famous question: “Are you a therapist or a businessperson?”

Because you simply can’t be both – one has to supersede the other.

Many salon owners I meet impress me with their knowledge. But some merely cite the reports their software systems churn out. We all know that a lot of the techy stuff is written by people outside the sector, hence the knowledge and understanding of what we need isn’t there. The key is keeping it simple. We only need to track five key perfomaance indicators (KPIs) where our teams are concerned to get a tangible indicator of how they are performing:

1. Treatment turnover 2. Retail turnover 3. Occupancy rate 4. Client request rate 5. Average bill The key is not only consistent monitoring of this data, it’s learning how to interpret the figures to get an accurate overall performance indication. After all, if we look solely at percentage request, the operator might have only done one client each day but if every one of them asked for her or him by name, they’d be running at 100%, even though their column was practically empty. None of the KPIs can be looked at in isolation. They must all come

Running a business needs time and attention. It’s simply not something we can fit into a column between clients

Managing time As you can imagine, the thought that we are merely accidental business people is an attitude to which I give short shrift. One salon owner once told me her team accused her of “dossing in the office and taking it easy” whenever she spent time out of the treatment room, so she started doing her office job after hours, and was hence fed up, tired and demotivated.

Nobody will thrive if they don’t have the correct work-life balance, and getting it right is the key to our wellbeing, as well as our performance. Running a business needs time and attention. It’s simply not something we can fit into a column between clients.

together to be accurately interpreted.

Teaching salon owners what the figures mean is far more important than telling them how to get them. Analysing the data is the critical bit, not flashing about software reports that are largely irrelevant. Because in this challenging economy, none of us can afford to be accidental business people anymore. PB

Hellen Ward is managing director of Richard Ward Hair & Metrospa in London, one of the most profitable independent salons in the UK. She is beauty ambassador for The National Beauty Federation (NBF).

Send your feedback to hellen@professionalbeauty.co.uk

professionalbeauty.co.uk

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Ask the Experts

49

ask

the EXPERTS Our experts answer an array of questions about every aspect of running a successful salon or spa business

I’m ready to expand but have little recruitment experience.

How can I find the perfect therapist?

Let’s start at the beginning, with the job advert. Increasingly, employers are using social media to post vacancies. Posting organically on your salon’s own Instagram page is a great way to advertise because the people who see it are those with a genuine interest, as they are following the account already.

Instagram is also a great way to ensure you’re attracting the right employees by checking out applicants’ profiles. By doing this, you can see examples of their work abilities and style, as well as their personality, to see if they fit the salon’s culture.

On to the interview, you should be looking for which industry qualifications and association memberships applicants have. Ask about their continuing professional development (CPD). From my experience, if the candidate is truly interested in the industry, they will have made the effort to invest time in this.

Of course, in addition to qualifications, it’s important to establish what industry experience candidates possess, as well as what transferrable skills they may have from previous roles. In the interview, I ask competency-based questions, getting candidates to give examples of specific situations and to reflect on these, detailing what they’ve learned from experience. Then I ask general questions about the candidate’s personality and, wherever possible, I get them to do a trade test.

Remember, your goal is to find the ideal employee. Personally, I’m looking for three things in the perfect candidate – personality, passion and skills. Personality is important to ensure they’ll fit within your established team, passion is something you can’t teach or train, so this needs to shine through naturally, and skills are essential for the salon’s success so these are imperative. On top of this, if you get a good gut feeling, that’s always a positive sign.

Rebecca Cathcart, UK HD Brows training manager, has extensive industry experience both in the UK and the Middle East.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to editorial@professionalbeauty.co.uk

professionalbeauty.co.uk

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50 Ask the Experts

What exactly is a “brand identity” and how can I develop one for my salon?

Your brand identity is the essence of what makes your salon unique. It’s about knowing who you are as a brand and curating a distinct image of your salon that you present to both employees and customers.

Brand identity is shaped through all communications, from your marketing copy, social media presence and staff interaction with customers, through to your salon’s interior. Your brand should be evident in all aspects of your business and if you want your salon to stand out from the competition and encourage customer loyalty, it’s incredibly important to get your identity right.

Take the time to research and formulate your identity, setting down ideas and guidelines to ensure you’re

What treatments can I offer to help my older clients ease arthritis and rheumatism?

going in the right direction. What kind of personality does your salon have? Is it retro, punky, personal or luxury? Who is your ideal customer and what are their

Arthritis is a common condition that causes stiffness, swelling and pain in

interests and aspirations? Look at what

one or more joints, which can sometimes lead to low mood and depression,

your competitors are doing – is there a

particularly in elderly clients. If you’re suitably qualified, aromatherapy

customer base they are ignoring that

massage is one therapy that can be beneficial.

you could pick up?

Possible carrier oils include sweet almond, calendula, grapeseed, jojoba

Across your salon interior and

or olive oil and there is a wide selection of anti-inflammatory and pain-

exterior, marketing materials and your

relieving essential oils to choose from such as rosemary, black pepper,

online presence, avoid using too many

ginger, plai, peppermint, eucalyptus, lavender, Roman chamomile, vetivert,

different fonts or designs which might

clary sage, cajeput, sweet marjoram and lemon. Light massage of the

dilute brand impact. Stick to your

affected area or joint, followed by some gentle exercises or movements,

signature style to build trust with clients

can be particularly beneficial.

and create a recognisable brand.

When working with elderly clients, bear in mind that there may be a higher incidence of other conditions affecting their health, which in turn may require medication. It’s therefore important to check that any essential oils you choose will not interfere with their medication or aggravate other health problems. Also, select oils that will not irritate more mature skin (which may be thinner and drier) and ensure that your essential oils are diluted to 1-2%.

You may have to adapt your massage and essential oil selection according to how the client feels on the day and avoid massage over any joint that is actively inflamed. To err on the side of caution, make the initial treatment quite short, so you can gauge their response at the next appointment, and then gradually increase the length over time.

Kate Mulliss has worked as a complementary therapy lecturer and assessor for more than 10 years and now teaches reflexology and aromatherapy courses in London and at Teach Therapy in Wales.

Ultimately, the use of essential oils and massage can provide great relief to painful joints, helping to reduce pain and improve the quality and outlook

Jo Martin is marketing director at salon supply wholesaler Sally Europe, where she runs all customer and marketing activities for the store and web-based businesses.

on life in elderly clients.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to editorial@professionalbeauty.co.uk

professionalbeauty.co.uk

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Ask the Experts

52

I’m thinking of franchising my business, what do I need to consider?

You need to make sure your current model can be repeated entirely.

Franchising is a blueprint of a current existing successful business in which the business model is repeated in different locations.

Make sure your business is branded correctly as franchisees will be buying into the brand and the customer will

How should I advise clients to best maintain their skin between facials?

need to trust the company as recognisable and reputable.

Franchising is not something that you can just jump into, you need to

Firstly, you must remind them that it’s important to invest in their skin every

have franchise agreements and

single day. Clients should cleanse once in the morning and always double

operation manuals, which are lengthy

cleanse in the evening. The first cleanse simply removes the remnants of the

documents that must be looked over

day, such as make-up, dust, pollution and any SPF lotions or creams applied

by a specialist franchise solicitor. You

earlier. The second goes much deeper and gets to work on removing any

need to know these documents inside

excess dirt, sweat, sebum or other nasties trapped in pores.

out as they are legally binding and will

For clients suffering from the dreaded adult acne, a good cleansing plan should become a daily ritual but they should ensure that the cleanser is pH balanced and non-drying – I always recommend balms or oils.

It’s also super important to advise exfoliating at least once a week to help

tie both parties into the agreement.

I decided to franchise my business, KG Salon, years ago but the model only launched last year due to all of

to keep pores from becoming clogged. This will also reveal smoother and

the background work needed. The

more radiant, glowing skin. Masks with AHAs are a good way to keep skin

reason I wanted to franchise my salon

looking glossy and fresh.

was to help people who dreamed of

Another powerful step in any skincare routine is the addition of a serum.

It can help address a wide range of skincare concerns including dehydration, pigmentation and radiance, and is well worth the investment to keep the

owning their own business but wanted the backing of a successful brand.

Franchising gives people a head start in business with support,

skin in equilibrium.

Finally, teach clients how to smooth fine lines by performing facial

ongoing help. When I opened my

massage at home. My favourite is a technique called tapotement because it

salon it was a very lonely place and

instantly lifts and rejuvenates the skin and leaves a tingly sensation. Clients

I craved that support and someone

should simply tap gently on the

to talk to.

skin when applying serum or oil, Antonia Burrell is a celebrity facialist, aesthetician, lecturer and founder of the eponymous skincare line. She is also a member of Babtac and the Society of Cosmetic Scientists.

focusing on areas that show signs of premature ageing, such as the forehead, for 30 to 60 seconds. This stimulates the blood circulation to the skin,

Katie Godfrey is owner of the KG Salons, which has company-owned salons in Bedfordshire and Luton, as well as two franchises in Wokingham and Essex.

leaving it firmer and plumper.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to editorial@professionalbeauty.co.uk

professionalbeauty.co.uk

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Untitled-16 1

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57 Interview

Talking to...

Erika Hodgkiss The inspirational therapist is an example of the role the beauty industry can play in the early detection of melanoma, having spotted cancerous moles on four of her clients. She shares her incredible story with Amanda Pauley

M

elanoma is the fifth most common cancer in

with Hodgkiss appearing on BBC News and in

the UK, accounting for 4% of all new cases,

The Daily Mail.

according to statistics from Cancer Research

The clinic owner credits her brave actions to her

UK, which is why early detection is key for

training with Skcin – a skin cancer charity that’s

increasing survival rates. In a bold move, more

developed an online programme, Masced

beauty professionals are now upskilling to

(melanoma and skin cancer early detection), where

become powerful advocates against skin

beauty therapists can learn skin surveillance

cancer, learning how to spot dangerous moles on clients.

techniques so they know when to advise clients to

One therapist in particular is leading the way.

seek medical attention.

Erika Hodgkiss, owner of Erika’s Skin Clinic in Crockenhill,

The 90-minute course covers the different types

Kent, has been creating waves after spotting cancerous

of skin cancer and how to recognise signs on the

moles on four of her clients during treatment. In all cases,

skin. “I’m so grateful to have done the training

it was a melanoma which had to be surgically removed,

because if I hadn’t mentioned something to those

and the news that the beauty therapist had made such a

clients then the melanoma would have got worse,”

significant difference in these women’s lives travelled fast,

says Hodgkiss. >

professionalbeauty.co.uk

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Interview

58

“If I can save four lives in four months, just imagine how many more lives could be saved if all beauty therapists were trained up, which is why this education needs to be part of the curriculum. As a therapist, you develop such a special level of trust with your clients that when you recommend that they

Hodgkiss. “If the mole has got lots of different

see their GP they’re more likely to do it.”

colours in it, such as light brown, medium brown, dark brown or black, then this is another indication

Spot check

that it needs to be checked.”

For some therapists, the

Hodgkiss proudly tells me about her four

idea of taking responsibility for

melanoma spots. Two clients had suspicious-looking moles on their backs and both women hadn’t even noticed they were there, while another had “a very black” mole on her leg. “The client kept telling me there was nothing wrong with it,” says Hodgkiss, “but I explained that I had done this course and the way it looked was a real cause for concern.

Obviously you don’t want to scare the

If I can save four lives in four months just imagine how many more lives could be saved if all beauty therapists were trained up

outside of their usual remit can be quite scary, but Hodgkiss explains that it’s about playing a small but vital role. “Beauty therapists can’t diagnose but we can use our in-depth knowledge of skin to make clients aware of any changes and encourage them to see

client but you do want to encourage

their GP. If you spot something

them to take action and see their GP.” Her most recent spot was on client Jayne Hobbs – named

something so serious and

unusual and you’re not sure what it is, that’s OK,

because this was the story that broke in the mainstream news.

because your first port of call is to refer the client

“Jayne’s melanoma was on her chest. She admitted she had

to someone who can diagnose – that’s always the

noticed the mole looked different but hadn’t considered

goal,” she says. >

seeking medical attention, which is why more needs to be done to help clients understand the importance of regular checks. The awareness level isn’t where it should be, and because of the nature of what we do, we can sometimes spot something unusual before the client does,” explains Hodgkiss.

The common signs that a mole may need medical attention include “if the outside edge is blurred in any way, if it’s no longer symmetric, if it has dramatically changed size or if the colour is very dark,” explains

Clockwise from top: woman with a mole on her back, inside Hodgkiss’s clinic

professionalbeauty.co.uk

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Interview

60

In the past few months, Hodgkiss has also seen a lot of women with seborrheic keratosis, one of the most

KEY DATES 1994 Opens Sa Beaute salon in a rented room in a hairdressers in Northumberland Heath 1997 Relocates her business to bigger premises in Sidcup 2000 Moves to Shooters Hill and opens her first home-based salon Erika Fearn 2006 Hodgkiss moves to Crockenhill and renames her business Erika’s Skin Clinic

common types of noncancerous (benign) skin growths, which can be removed with a

the end of their treatment and take

cryotherapy pen – a service Hodgkiss offers

photos on the client’s smartphone, with a

in clinic. However, the biggest request she’s

tape measure next to the mole, so they

had from clients, and in a huge abundance, is

have a visual record. Then, in three

the option for regular mole checks in clinic.

months’ time, I’ll remeasure it,” explains Hodgkiss.

Helping hand

The therapist is also open to the idea of

“My clients know about the skin cancer

undertaking other training that goes

training I’ve done and have asked if I’ll

beyond just performing treatments, such

perform a mole check on them every three

as courses to help beauty pros spot the

months for peace of mind. I do the check at

signs of domestic abuse. “I think it’s a good idea because if there’s anything we can do as an industry to help then we should. Some of my clients I’ve been treating for 25 years. Thankfully, I’ve never had any suspicions that any of them have been suffering with abuse, but you never know,” says Hodgkiss.

“As beauty therapists, we need to recognise our importance. We gain

2018 Undertakes Masced training with skin cancer charity Skcin 2019 Hits the headlines after spotting cancerous moles on four clients, saving their lives

clients’ trust so much that we end up helping them in more ways than one. For example, I don’t do counselling, but I do help people talk through their problems and issues if they want to when they come into my clinic. As an industry, we help so much in that respect. The truth is, you don’t quite realise the impact you can have on someone’s life.”

PB

professionalbeauty.co.uk

057-060 PBAPR19 Interview.indd 60

13/03/2019 12:07

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PB London 2019

64

TheBIG league Professional Beauty London 2019 has been hailed by the industry as a standout event, bringing together top-level visitors with the greatest innovations in beauty, spa and wellness. Here’s why people flocked in their thousands to ExCeL on February 24–25

*Awaiting ABC audit

P

rofessional Beauty London has cemented its reputation as the go-to event for serious buyers in the beauty, spa and wellness industries, with an incredible 29,017* visitors flocking to the show at ExCeL on February 24–25 to see what’s trending.

More than 800 brands exhibited their latest wares, demoed new treatments and offered exclusive discounts you can’t get anywhere else, with visitors seeing it as a prime opportunity to make sizeable investments that will help their businesses thrive. All this sat alongside a world-class education programme and an abundance of networking opportunities, making it the event of the year for many.

“If you’re working in the beauty industry then it’s important to know what’s happening around you and you have the opportunity to learn all that under one roof here,” said Susan Gerrard, founder of Gerrard International,

which distributes brands including Jessica and Spongellé, and manufactures Mii. Exhibitors praised PB London for having a lot of serious salon and spa owners in attendance – from both the UK and across the world, all of whom were looking to expand their services as well as develop relationships with their current product houses. CACI’s stand was busy from the minute the doors opened and, as a result, the company sold lots of machines, while first-time exhibitor All White Laser said exhibiting opened the company up to a “new experience” where the team met lots of new and existing clients.

Lyndess Lucas, head trainer for Aroma Works, believes the show was one of the best

professionalbeauty.co.uk

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PB London 2019

65

yet, saying, “It’s been really good. We were rushed off our feet on both the wholesale and retail side, plus we had an influx of potential new clients.” Meanwhile, waxing brand Ashmira Botanica was so busy on the first day of the show that a lorry had to bring more products from Somerset so managing director Tracey Smith could refill the stand.

This was seconded by Novalash’s head of education, Zachary Falb, who said being at the show was a must for the lash-extension brand: “It attracts some of the best crowds throughout the UK for any beauty show and we get the best results when we are here.”

Rebecca Wisbey, UK business development manager for skincare brand Payot, said the brand’s stand was buzzing all weekend and distributor Sweet Squared had a “fabulous” show, while Chris Gillam, managing director of Guinot Mary-Cohr UK, noted that the Guinot >

PB London attracts some of the best crowds throughout the UK for any beauty show

Perfect mix The breadth of visitors from all industry sectors also impressed. “We met lots of businesses from all over the country – so not just the traditional spas and salons, but hotels, boutiques and all types of spa industry professionals,” said Gemma Dobson, business manager for French skincare brand Caudalie.

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PB London 2019

66

franchise stand took a dozen quality leads on just the Sunday “and we’re really excited about it”. He added: “Our franchising model is a big deal for us, so if a couple of people decide to convert because of PB London then I will be jumping for joy.”

New additions to the show also helped to draw in the crowds, and for these first-time exhibitors it couldn’t have gone better. “This was our first PB London show and it’s been very productive. Meeting spa owners in a professional show environment enables us to discuss what we do in detail. We will attend the show again in the coming years,” commented Giles Darmon, director of Klafs Wellness & Guncast.

First look As well as a fleet of fresh exhibitors on the main show floor, this year’s event provided a launchpad for product lines that are completely new to the UK. The New Brands

Showcase included niche and specialist brands, curated to give beauty professionals the opportunity to find a partner that could provide their business with a point of difference from competitors. Visitor Samantha Humberstone, owner of Lotions n Potions salon in Sheffield, said: “I absolutely loved the section with the new and smaller companies. I met some great new suppliers for my salon”.

Other visitors commented that clearly defined new areas such as this improved the flow around the exhibition. Stefani Ernst, founder of Be You Beautiful salon in Kent, said: “It was a great show. So many fabulous pro brands, products and demos. It felt really comfortably spaced out and the show sections were a great idea, made it all easier to navigate.”

The spa section was also significantly strengthened this year, with new fitness

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PB London 2019

67

suppliers looking to tap in to the growing demand for a 360-degree approach to wellness in spas. Matrix Fitness demoed its wellbeing-focused MX4 training system, while Jordan Fitness launched a compact workout unit suited to smaller spa spaces and Technogym pledged its support for the event by sponsoring the World Spa & Wellness Convention, alongside Matrix.

The spa area also featured a live zone with everything from high-intensity workout demos to mindfulnessfocused sound baths.

Working lunch Other in-show live events included Professional Beauty’s first Salon and Spa Networking Lunch in the capital, which proved a runaway success, with more than 60 beauty business owners and therapists from all corners of the industry in attendance. Delegates discussed industry challenges, and shared best practice tips and problemsolving advice.

Topics discussed included the best ways to make use of therapists’ free time, how to easily upsell treatments by creating a menu of “bolt-on” services, what to consider when taking on an accountant; and navigating the transition from working in a salon to running your own business.

Fiona Keane, spa therapist at The Milestone Hotel in London, said of the lunch: “It’s an inspired idea and it should happen every year. I met at least five or six people who I swapped cards with and will definitely meet up with again, from all walks of the industry.”

Sage advice More than 60 hours of valuable education was provided to attendees, with a two-day programme bursting with educational live demos, inspirational talks and first-class business know-how. An amazing 71 speakers shared their insider knowledge on four action-packed live stages and four intimate seminar programmes, all of which were CPD-accredited.

New for this year were the Digital Skills Seminars – a programme dedicated to helping beauty pros understand how digital platforms work. Alice Kirby, managing director of Lockhart Meyer Salon Marketing, discussed how to promote a beauty start-up on social media, while the session dedicated to Instagram and how to use it as an effective business tool resonated with many salon owners.

As a big industry name, session tech Karen Louise Embury naturally drew a crowd on the Nail Skills Seminars programme, with many wanting to know how she made it as a celebrity tech. Industry pro and PB Nail >

professionalbeauty.co.uk

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Championships director Denise Wright was also applauded for her advanced sculpting demo, with many citing the advice as top-notch.

Meanwhile, attendees couldn’t get enough of the tips shared on the How To Seminars programme, especially Waxu head of education Jenny Hunter’s advice for achieving the perfect half-leg wax.

The Business Skills Seminars were also packed across both days. Owner of home-based salon The Revive Co Kerry Beavis pulled in a full house for her talk on how to run a successful solo therapist business, while beauty business consultant Valerie Delforge wowed the crowd with her top tips on keeping clients flooding in.

In the know Meanwhile, on the Professional Beauty Live Stage, Novalash’s Zachary Falb demonstrated how artists could achieve longer-lasting lashes, and skin specialist Gemma Halil revealed the top treatment trends set to shake up the market this year. MUAs also picked up valuable advice on the Warpaint Live Stage, from how to price their services effectively to sourcing vegan, natural and organic make-up brands.

On the Advanced Treatments Stage, which was sponsored by Babtac, director of Fusion Aesthetic Academy Andrew Hansford spilled the beans on effectively treating scarring and ageing using microneedling and skin peels.

The Nutrition & Wellness Stage was also popular, covering hot topics such as the science of sleeping smarter and wellness in the workplace, and those from

the hairdressing industry loved our dedicated hair programmes – the HJ and HJ Men Stage.

Bright ideas This year’s International Manufacturers & Distributors Forum (IMF), sponsored by Elemis, focused on helping manufacturers present their brand to buyers and the importance of having a clear strategy when identifying new markets and revenue opportunities.

Attendees loved the forum’s 360-degree approach and quality of speakers, stating that the content that came out was “exceptional”. Delegates were also impressed with the “transparent” and “honest” sessions, which gave valuable tips on different markets across Europe based on real life business situations, making it one of the best IMFs ever.

Lecturers and top employers debated some of the biggest industry issues over in the Education Forum, which was in association with Habia and sponsored by Eve Taylor and VTCT. How colleges are responding to the demands from employers when it comes to beauty education was a hotly debated issue, with everyone leaving with a plan of action. PB

professionalbeauty.co.uk

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Stay Connected

WSW Convention 2019

70

A WORLD STAGE The growth of social fitness experiences, how to be a transformative leader and the impact of the microbiome were among the key trends discussed at the WORLD SPA & WELLNESS CONVENTION LONDON

O

ne of the major events in the worldwide spa calendar, the World Spa & Wellness Convention London 2019 conference featured an exceptional speaker line-up and numerous networking opportunities.

Delegates from Asia, the Middle East, Europe and the US converged at ExCeL London on February 24 and 25, to gain insight on the most important issues affecting the industry. The conference had a new format this year, with attendees choosing from finance, wellbeing and marketing topics across two streams.

Highlights included founder of Space Cycle Matthew Allison’s keynote on “How to disrupt an industry that doesn’t know it needs disrupting”. A great opportunity for forward-thinking spas, Allison explained that fitness, especially for millennials, is becoming the new ‘third space’: “During the rise in popularity of coffee shops, Harold Schultz, the former leader of Starbucks, talked about how coffee shops had become the ‘third space’ after the family home and then work,” he said. “Now I believe fitness areas are becoming the third space.”

FITNESS FOCUS His sentiments were echoed in a panel on the rise of boutique fitness led by James Blower, sales director of Matrix Fitness, and Dean Hodgkin, senior manager at Ragdale Hall Spa. Driven by demand for exceptional group fitness experiences from millennials, the pair underlined how it is no longer enough for spas to offer just “traditional” gyms. “Boutique brands are now

offering sessions such as burpees and bubbles… working out is the new going out,” said Hodgkin.

On her panel, Susan Harmsworth, founder of Espa, explained the importance of spas learning how to treat cancer patients effectively. According to Cancer Research UK, half of people in Britain born after 1960 will get cancer. In the face of such statistics, the panel discussed how spas could best equip themselves to help these guests.

STRONG LEADERSHIP Daniel Friedland, chief executive of Super Smart Health, gave a rousing keynote on “The power of conscious capitalism to transform the business of spa and wellness”. Focusing on the impact of leadership, Friedland’s talk explained how highperformance leaders could transform a spa, thereby hugely differentiating it from its competition.

In addition to networking events and the speaker programme, delegates also enjoyed discovering new spa innovations in the Live Wellness Zone at the Professional Beauty exhibition, where spa, nutrition and wellness brands came together. PB

The next World Spa & Wellness Convention will take place on May 13-14, 2019, at Le Méridien Phuket Beach Resort, Thailand.

Find out more at worldspawellness.com/asia

THANK YOU TO OUR SPONSORS:

professionalbeauty.co.uk

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72 Lash Championships 2019

Sponsored by:

Great

LENGTHS

S

easoned pros and student lash artists battled it out over two days at Professional Beauty London to place in the show’s first-ever Lash Championships.

Competitors put their skills to the test in three extensions styles – Classic, Russian Volume and New Volume – and each category had different divisions (Novice, Professional and Expert). Competition director Heather Hughes presented the winners with

Classic

Both big name and amateur lash artists showed off their extension skills in Professional Beauty’s Lash Championships 2019. See who came out top

trophies, while second and third place were awarded certificates. This year’s standout lash artist was Maki Ishimori, who came top in the Novice division for Classic and scooped second place in the Novice division for New Volume.

Divisions with five or more competitors had first, second and third prizes, while those with four or fewer saw only an overall winner awarded. PB

Russian 3D Volume

New Volume

NOVICE DIVISION: Winner: Klaudia Skrzypiec

NOVICE DIVISION: First: Jamie-Lee Jones Second: Maki Ishimori Third: Emma Castle

NOVICE DIVISION: Winner: Maki Ishimori

PROFESSIONAL DIVISION: First: Yurika Nakamura Second: Lara Waliszewska Third: Lina Strelciunaite EXPERT DIVISION: First: Monika Kupieñ Second: Paulina Zielinska Third: Mariola Mikolajczyk

PROFESSIONAL DIVISION: First: Natalie Osinska Second: Lina Strelciunaite Third: Janet Colleran

EXPERT DIVISION: Winner: Puiying Chiu

PROFESSIONAL DIVISION: Winner: Kit McAll

EXPERT DIVISION: First: Joanna Waszkiewicz Second: Mariola Mikolajczyk Third: Megan Jordan

THANKS TO OUR JUDGES A special thank you to our judges: Zachary Falb, Novalash global trainer; Natalie Gibson, NG Lashes trainer; Heather Hughes, PB’s Lash Championships director; and Inese Stepanova, London Lash Pro trainer and owner of I.NovaStudio.

professionalbeauty.co.uk

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International Nail Championships

74

Top tech TALENT

T

The best professional techs in the country came together to prove their skills at PB LONDON he International Nail Championships took place on one day rather than two this year, so competition was even tighter. 2019’s standout competitors included Barbara Preil-Kovács, who won both Nail Masters

Gel Polish Winner: Monika Kupień Second: Steph Mendiola Third: Remigija Jepicenko

and the overall title of Ultimate Master, and Anna Zawadzinska, who placed second in both Nail Masters and One Stroke Nail Art and took home the trophy for Boxed Mixed Media. The full line-up of winners is…

One Stroke Boxed Winner: Anna Kozlowska Second: Anna Zawadzinska Third: Barbara Preil-Kovács

Salon Nail Sponsored by:

Photographic Classic Winner: Raluca Nistorescu Second: Simone Radley Third: Kayley Cairns

Pink & White Competition Style Winner: Joanna Nawrocka Second: Agnes Dullo Third: Simone Radley

Winner: Steph Mendiola Second: Lisa Graves Joint third: Kayleigh Green, Barbara Preil-Kovács, Kayley Cairns Voter's choice: Joanna Nawrocka

Photographic Nail Art

Dip System

Winner: Kayley Cairns Second: Kayleigh Green Third: Simone Radley Voter's choice: Natalie Mugridg

Winner: Kirsty McDonough Second: Thuy Tran Third: Rachel Ridout

Nail Masters Winner: Barbara Preil-Kovács Second: Anna Zawadzinska Third: Andreea Simona Ignat

Boxed Mixed Media Winner: Anna Zawadzinska Second: Sinead Bulley Third: Kayley Cairns

Ultimate Master Barbara Preil-Kovács

THANK YOU TO THE JUDGING TEAM OF INDUSTRY EXPERTS: Katie Barnes, Michelle Brookes, Hazel Dixon, Linda Hill, Reni Mobrandt, Elaine Moore, Amy Pike, Scarlett Senter and Magdalena Smorga.

professionalbeauty.co.uk

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Warpaint London Championships 2019

76

Creative COLOUR

The Warpaint Championships brought creative make-up talent from across Europe to London to battle it out in four key disciplines. Find out who made the grade

Runway

PROFESSIONAL DIVISION Winner: Jacqueline Lindsay Second: Stefania Sanna STUDENT DIVISION Winner: Jesse de Graaf, ROC Amsterdam Second: Megan Mayhew, University College Birmingham Third: Paulina Chruslicka, University College Birmingham

The winners of the Warpaint Championships were crowned at the Professional Beauty London show on Monday February 25, with Becky Kerton taking home the coveted Pro Artist title.

This year’s championships completely sold out, with more MUAs than ever demonstrating their creativity across four key categories, each of which had a separate theme. The 2019 winners were:

Bodypaint

THEME: INSPIRED BY WALT DISNEY MOVIES

Film & TV

PROFESSIONAL DIVISION Winner: Pixie Lawrie Second: Katy Groves Third: Juliana Ferreira

THEME: MAGICAL FOLK – THE WORLD OF “A CERTAIN BOY WIZARD” PROFESSIONAL DIVISION Winner: Becky Kerton STUDENT DIVISION Winner: Beth Gauntlett, University College Birmingham Second: Kristina Borovac, University College Birmingham Third: Caoimhe Cullen, City College Norwich

STUDENT DIVISION Winner: Kimberly Niewerth, ROC Amsterdam Second: Maryse van Essen, ROC Amsterdam Third: Kirsten Massingham, East Surrey College

Real Beauty

RISING STAR: Beth Gauntlett, University College Birmingham

THEME: PROM QUEEN – ONE MODEL, TWO LOOKS, FOUR KEY PRODUCTS

PROFESSIONAL DIVISION Winner: Ella Tebbutt Second: Kerry Astill STUDENT DIVISION Winner: Harry Marjoram, East Coast College Second: Romy Cronin, City College Norwich Joint third: Katie Hargrave-Finn, College of West Anglia and Lily Coote, East Coast College

THEME: OSSIE CLARK

PRO ARTIST: Becky Kerton

COLLEGE CUP: ROC Amsterdam

THANK YOU TO THE TEAM OF EXPERT JUDGES:

Sponsored by

Armand Beasley, Stuart Bray, Emma Cammack, Catriona Finlayson, Yasmin Heinz, Carole Lindsay, Frankie McKernon, Jennie Roberts, Hannah Wing and Angela Youngs.

professionalbeauty.co.uk

076 PBAPR19 Warpaint Comp.indd 76

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Body Treatments

81

The

right choice Three clinic owners tell GEORGIA SEAGO about how they chose the right bodycontouring machine for their business, and share their tips on achieving ROI The CryoS3 device at London Cryo

Cryosculpt CryoS3 at London Cryo When Maria Ensabella, director of London Cryo, wanted to take on a cryotherapy device for beauty treatments to sit alongside her full-body cryo chambers, she looked to a brand with a successful international presence. “I watch the trends in the US because they’re big on cryotherapy

“When I met the Cryosculpture team I wanted to build a relationship with them and make sure we both understood each other’s vision and could agree a marketing plan. I knew we’d be able to work together well so I went ahead with the device,” she says, adding that the machine gives an “excellent” profit margin, and the revenueshare financing option offered by the brand meant achieving return on investment was less of a financial pressure, requiring zero investment up front. “This helps a lot from a cash flow perspective, as the machine basically pays for itself,” says Ensabella.

Refresh training

and the S3 device is doing really well over there,” she says. CryoS3 by Cryosculpture is a cryolipolysis device that performs three treatments – slimming, cellulite reduction and facial toning – without suction, like some other fat-freezing devices.

This was a big selling point for Ensabella. “Many cryo devices use suction cups for slimming, but they’re too big and chunky and can’t reach all the areas. The S3 uses a handset instead and you can easily and comfortably target areas you want to treat,” she says. “I wanted something that looked aesthetically pleasing but was also easy to use.” As a salon or clinic owner, investing in a product or service to offer to clients also means entering into a business relationship with a new supplier. For Ensabella, building a rapport was key.

Before bringing in the CryoS3, Ensabella refreshed her therapists’ training in upselling, as the device’s slimming treatments require a course of five per area. “Our therapists really believe in what they’re doing so they can upsell effectively, making a sale for a package upon that first introductory treatment,” she says.

“I haven’t even had to create any marketing material to encourage clients to book a course”.

Instead, London Cryo focused its efforts on promoting the device on social media and newsletters. “We’ve got a big following online, and because they like what we do anyway and trust us, they were all keen to try the CryoS3,” she says. However, she adds that in order to ensure the device keeps bringing in revenue from repeat business and new client recommendations, it’s important to make sure clients understand that the slimming treatment will only work if they’re willing to diet and exercise at the same time. >

professionalbeauty.co.uk

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Body Treatments

82

Lynton Promax Lipo at Flawless Beauty Approaching a well-established manufacturer seems like a good bet when taking on an expensive piece of equipment.

This is what Lyndsey Tibbett, owner of Flawless Beauty in Normanby, Middlesbrough, did when she decided to expand the clinic’s offer into body contouring.

“We were looking for a trusted company and I’d already been working with Lynton because we have one of its hairremoval lasers. After some research, I found the Promax Lipo had the particular technologies I knew I wanted,” she says.

The Promax Lipo uses bipolar and multipolar radiofrequency, vacuum massage, ultrasonic cavitation and LED technologies to perform inch loss, cellulite reduction and skin-tightening treatments. Tibbett says choosing the device was as much about what she didn’t want as what she did: “We researched a few other options but the Promax stood out because many others had technologies we didn’t need – we already have a fat-freezing device, for example.”

Plan ahead Tibbett recommends starting promotions for a new machine at least a month before it arrives in clinic to get off to the best possible start. “We started promoting it about four to six weeks before we got it,” she says.

“Lynton sent us lots of marketing information to use so we promoted it on social media. We also got in touch with our fat-freezing clients specifically. It’s perfect for them because they can work on other areas that the fat freezing machine can’t treat.”

Tibbett also wanted to gauge interest in the Promax Lipo; the same reason she decided to lease the machine rather then purchase it outright. “I wanted to see if clients would go for it. It’s a profitable way to do it,” she says.

Despite initial reservations about whether clients would be willing to come in weekly or fortnightly for treatments, Tibbett says keeping photographic records at each appointment secures a commitment. “Showing clients how much the area is changing really helps with return

on investment (ROI) because clients will make the time to complete the course once they know it’s working,” she says.

Flawless Beauty offers the treatment of two areas with the Promax Lipo at a reduced price, and for a course of six treatments the client is only charged for five. “This encourages more people to go for the package, and we’ll give them a taster of the skin-tightening treatment on the face too, explains Tibbett. “Most of them like it and upgrade to a facial course.”

The Promax Lipo is one of Flawless Beauty’s best treatments in terms of profitability.

Consumables include ultrasound gel and a particular cream for the radiofrequency treatment, but Tibbett says these costs barely come into play.

Her biggest piece of advice for other salon owners trying to decide on a bodycontouring device is to keep in mind that achieving good ROI is about ongoing promotion. “You don’t ever stop pushing it if you want it to pay off,” she says. >

professionalbeauty.co.uk

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Body Treatments

84

3D-lipo 3D-Ultimate at Flawless Body Pritpal Matharu, owner of Flawless Body in Lincolnshire, wanted a body-contouring machine that combined several technologies and would allow the clinic’s therapists to put together a tailored approach for each client. “We went with the 3D-Ultimate because you can do so much with it – fat freezing, skin tightening, cellulite reduction, cavitation and shockwave – and if you want the best results for clients, you often have to combine different treatments,” says Matharu.

The company behind the device also appealed to Flawless Body, with 3D-lipo offering robust after-sale service and training support. “3D-lipo also has a great presence online and on social media,” says Matharu.

“When we were researching devices, we found that a lot of equipment manufacturers didn’t focus much on marketing, but it’s an added bonus because 3D’s celebrity endorsements and advertising bring customers to us.”

This isn’t to say that choosing a machines supplier that invests heavily in marketing for its accounts means you can sit back and expect the money to roll in. Flawless Body created a countdown “teaser” strategy across its own social pages, and also offered discounts and taster sessions at the

machine launch party. This multi-pronged approach extends to the clinic’s efforts to ensure its 3D-Ultimate device keeps making the business money, especially as Matharu paid for the machine outright.

“We price by time rather than treatment because each client gets a bespoke plan. So it could be 45, 60 or 90 minutes a week in a course with set prices for the sessions, but the technologies used in each could be different depending on what they need and where they are on their journey,” explains Matharu. This approach also allows therapists to showcase their expertise in putting together and managing a bespoke treatment plan.

Keep a record Matharu advises building up client case studies and continually analysing what helped achieve those results and what combination of treatments was used, sharing good practice among therapists to raise the machine’s reputation.

“To make a machine successful for you, you have to be upfront with clients when selling them onto courses and understand exactly what they want and whether you can achieve that,” says Matharu. “Don’t promise the earth, and make sure there’s a verbal understanding that the client needs to fully commit to the treatment. They can’t miss a few sessions and expect the full results, for example”.

Treatments with the 3D-Ultimate are “relatively cheap to do” with a good profit margin versus similar platforms on the market, according to Matharu, and he says 3D-lipo was upfront from the beginning about the cost of consumables, albeit low. In general though, he suggests keeping some money aside to get your body-contouring device fixed if anything goes wrong after warranty. >

professionalbeauty.co.uk

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Body Treatments

88 3D-lipo 3D-lipo’s latest launch is the Lasersculpt, a device that uses a 1060nm diode laser to achieve a reduction on areas of stubborn fat. The laser energy is delivered through the epidermis via applicators secured onto the treatment area, without affecting the skin. Fat cells are heated to between 42-47ºC, damaging the structure of the cells, which are then eliminated from the body naturally by the lymphatic system. The brand says the treatment can be effective in as little as 25 minutes.

Trade: £40,000 (introductory offer: £30,000) 01788 550440 3d-lipo.co.uk

Rapid results The newest fat-reduction technologies on the market offer clients fast results

CACI Replacing the discontinued Quantum, CACI’s new Sculpt system focuses solely on body toning, with the addition of some new contouring programmes. The brand says the machine provides “measurable inch loss” and sculpted, firmer and more defined body contours. The system features 20 pre-set programmes that work by using muscle impulse stimulation combined with bio feedback auto adjustment technology, which constantly measures and adjusts the device’s electrical impulses to sync with the client’s heartbeat. The pulses are delivered in short burst waves to keep muscles contracting and relaxing.

Trade: price on request 020 8731 5678 caci-international.co.uk

Baldan Group The Italian manufacturer recently released the Infra Baldan 3.0, a machine that combines a stationary exercise bike with infrared lights to activate aerobic metabolism and promote weight loss. Sensors are built in to the device to measure a client’s heartbeat, the data of which is converted into “action pulses” of infrared radiation at precise times to tailor-make the treatment. The Infra Baldan also features a TV screen, allowing clients to watch an episode of their favourite series during their 40-minute session.

Trade: price on request 020 3488 2938 baldangroup.com

professionalbeauty.co.uk

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Cryosculpture CryoS3 uses cryolipolysis to achieve slimming and toning of the body, as well as rejuvenating facial treatments. Fat cells are eliminated by rapidly cooling the skin to temperatures as low as -8ºC. Unlike some other fat freezing devices, CryoS3 doesn’t use suction cups but instead has a handset, meaning the therapist never leaves the client unattended and has constant control of the treatment. Treatments can be performed every two weeks and last for 30 minutes.

Trade: £18,000 020 3488 4058 cryosculpture.com

Body Treatments

89

Lynton New from the laser and IPL brand is Onda, billed as the world’s first microwave body-shaping device. Manufactured by Italian company Deka, the platform uses coolwaves technology that bypasses the uppermost layers of skin tissue to deliver more energy directly to the subcutaneous fat cells. Onda treatments target cellulite and skin tightening, stimulating and shrinking collagen fibres.

Onda’s two different-sized, patent-pending “smart” handpieces are designed to emit energy in a controlled way, only affecting the intended area.

Trade: price on request 01477 536 977 lynton.co.uk

Advanced Esthetics Solutions Lipofirm Pro combines tri lipo radiofrequency with dynamic muscle activation in a single applicator to deliver noninvasive fat reduction, skin tightening and lymphatic drainage. Radiofrequency energy generates heat through tissue resistance, while focused electro-heating of the skin leads to collagen remodelling in the dermal layer. Drainage of the released fat is accelerated by simultaneous application of internal and external pressure on the fat layer via pulses that cause the muscle to contract, pushing the fat cells up, while the applicator presses the skin from above.

Trade: £29,950 02920 231228 advancedestheticssolutions.co.uk

professionalbeauty.co.uk

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Promotional Feature

90

Annual MANAGING

LEAVE

Employees’ holiday entitlement will vary depending on their contracted hours and a range of other factors. The National Beauty Federation explains how to make sure you’re getting it right

A “

ll employees are entitled to paid annual leave and most are eligible for at least 5.6 weeks’ paid holiday,” says NBF director Tina Beaumont-Goddard. The same applies to new employees, she explains: “A new employee is entitled to annual leave from their first day at work, even if they are on a probationary period.

However, you can allow your new employee to build up one month’s leave entitlement at a time.”

NBF members benefit from a free 24-7 helpline for in-depth information and advice about their employees’ annual leave rights. Find out more at nhf.info/legalbeauty

Working out annual leave The entitlement of 5.6 weeks for full-time employees works out as 28 days’ paid leave a year, including bank holidays.

“You can work this out by multiplying five days by 5.6 weeks (5 x 5.6) which gives 28 days of annual leave,” says Beaumont-Goddard.

“You can use the same type of calculation to work out annual leave entitlement for your part-time staff,” she adds.

“For example, if your employee works three days a week, you need to multiply three days by 5.6 (3 x 5.6). This comes to 16.8 days of paid holiday which must be rounded up to the nearest half day, so that would be 17 days. You cannot round down annual leave entitlement.”

The NBF’s friendly membership team is happy to help members calculate their employees’ annual leave entitlement. The team is available 9am to 5pm, Monday to Friday.

“Bank holidays can be included as part of your employees’ annual leave entitlement,” says BeaumontGoddard. “But employees are not automatically entitled to take bank holidays as paid leave.”

Your employees cannot be asked to take annual leave on days your salon is usually closed. “If your salon is always closed on Mondays your employees cannot work on that day and so you cannot make them take Mondays as annual leave,” explains Beaumont-Goddard. Also, you cannot ask

employees to take annual leave on days when they are not normally contracted to work.

Maternity and sick leave Annual leave and maternity leave are two separate entitlements, so your employee will continue to build up their annual leave while they are on maternity leave.

“Similarly, your employee cannot be asked to take annual leave when they are off sick,” says Beaumont-Goddard. “If, for example, they are sick during a booked holiday, they should receive any sick pay they are entitled to and the annual leave they booked should be put back into their pot to be taken later.”

Put it in writing Free employment contracts and staff handbooks are available to NBF members at nhf.info/contracts. These include written policies on annual leave to help ensure you and your staff are clear about holiday entitlement. Find out more about annual leave entitlement at nhf.info/holiday

The NBF For less than 75p a day, the National Beauty Federation (NBF) will help you boost your business while keeping you safe, legal and bang up to date with all the latest business laws. You’ll wonder what you did without us. The NBF is the sister trade association of the National Hairdressers Federation (NHF). Find out more at nhf.info/nbf Join the NBF before the end of April 2019 and quote PBA25 to get £25 off your membership fee.

Join online at nhf.info/join Or call us on 01234 831965

professionalbeauty.co.uk

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Management

91

MIND management Psychology graduate FRANCESCA NATHAN tells FIONA VLEMMIKS how her deeper understanding of how the mind works has shaped her role as manager of Perfect 10 Nails and Beauty in Kent Why were you drawn to psychology?

I studied psychology at A Level and it really interested me. Psychology is a huge umbrella term and there are lots of directions you can take it in. I decided to do my dissertation on different behaviours across ages and genders. Looking at how people approach and respond to various situations fascinated me.

Why did you study nails and beauty at the same time as your degree?

My mum was a nail tech and I knew from an early age that this was the career I wanted to get into so I began my nail training while I was still in the sixth form doing A Levels.

I knew I would follow my beauty professional dream through but I didn’t want to pass up the opportunity to go to university either, so I learned beauty part-time and kept up my nail training while I was studying for a degree in Psychology at the University of Essex.

How did you juggle everything?

Good time management. I completed my nail tech training at the Denise Wright Academy in Kent. Denise was brilliant and has been a mentor throughout. We’d pick days that I was free to train rather than having a set schedule.

I did ITEC Levels 2 and 3 in beauty at The Training Rooms in Chelmsford on two set days a week, which I could work around my university course.

During university breaks, I also worked in Denise’s salon – Perfect 10 Nails and Beauty in Kent – and during my dissertation year, I worked part-time at a different beauty salon that was close to my university. Balancing all that work and study was definitely tiring but it helped me become very organised and good at managing my time. By the time I graduated university in 2017 with a 2:1, I was also fully qualified in beauty and nails. >

professionalbeauty.co.uk

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Management

92

How did you make the leap to salon manager?

I had already worked part-time with Denise for two years when I graduated and I was then offered a full-time position at Perfect 10. After a couple of months as a salon technician, I started management training, completing a VTCT in Salon Management. As I’d already studied a lot of the Level 2 syllabus, I went straight to onto the Level 3 qualification.

I manage a team of five people now.

How has your psychology degree benefitted you in your management role?

Firstly, just the experience of having gone to university has helped me lots. It taught me how to organise my time and structure things, even how to use the different types of technology that you need to manage a business. The more you put into a business, the more you are get out, and the hard work, ambition and drive it took me to finish my degree is now channelled into my work.

Studying psychology specifically has enabled me to have a varied approach in how to understand different people. I have a good insight into how to make people feel comfortable, which helps not only in my dealings with staff, but also with clients, suppliers and accountants.

An example of this in the salon was when we introduced a new system for monitoring stock. Due to my degree, I understood that some people could immediately take on a change upon receiving clear instruction on

how the change will happen, while others will require time to reflect and familiarise themselves with the change before implementing it. Anticipating these differing reactions allows you to effectively and efficiently get the most out of your staff while also creating a smooth transition for them.

A very important part of psychology is the statistical analysis element, which is something that many students, myself included, struggled with when beginning the degree. The first year is largely devoted to focusing on this and really developing the ability to work well with analysing data. This has been specifically useful to me as a manager in analysing business costings, profits, and so on. I think I may have struggled with this without my degree.

Could other salon managers benefit from studying psychology?

It has greatly helped me but it really is an individual journey and everyone’s path into the industry is different. For me, having a plan and a mentor has helped me achieve my goal.

Denise has been brilliant right from beginning and all they way through my journey. Back when I was in sixth form, my mum suggested I do a couple of days in a local nail salon to see if I liked it. I instantly decided this was the career I was going to follow so I arranged a meeting with Denise where we spoke about my immediate future, and what I wanted to do in five years. We laid out a plan and I understood it was a journey and that I couldn’t jump straight into as a managerial role, so I decided not to do the salon management training until I finished my university course.

The psychology degree was taken out of interest rather than part of my career plan; it actually wasn’t until afterwards that I realised I could draw on my degree when working in the nail and beauty industry.

For me, the skills and knowledge I got from the degree have been very transferrable. PB

professionalbeauty.co.uk

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Nutrition

94

Bounce BACK

T

Collagen supplements are increasing in popularity. We find out what’s new and showcase some of the best on the market

he global collagen market is expected to be

Coverage of collagen supplements in the beauty media

worth $6.7 billion (approx. £5.1bn) by 2026. In

is also boosting sales, as more client groups become keen

our exclusive Insider survey from the March issue

to explore what collagen could do for them. Greenwell

of Professional Beauty, collagen came out top in

adds: “Collagen used to be associated with older women

the list of supplements our salon-based readers

but product launches are increasingly engaging with

retail most to clients.

younger audiences of both men and women… it is also

With ongoing scientific studies informing brands’

research and development processes, collagen supplements are continually evolving to meet the

being recognised as playing a role in active lives where joint mobility is as important as skin health.”

While the most common and evidence-based forms of

anti-ageing concerns of clients. As the category grows,

collagen are derived from animal sources, such as bovine

brands are finding new ways to make collagen products

and marine types, Greenwell predicts that the growing

easier for clients to consume. “The growing demand for

vegan movement means we’re likely to see more brands

collagen products is fuelling innovation that is helping

launching products that use plant-based collagen, while

consumers to apply and ingest collagen in an ever-wider

new formats like soft chews and cordials are also hitting

variety of formats”, says James Greenwell, founder of

the market. Here’s our round up of some of the most

collagen products brand Proto-col.

innovative collagen supplements to introduce to clients.

professionalbeauty.co.uk

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Murad Developed from Dr Howard Murad’s theory of cellular water science, Youth Builder Dietary Supplement is formulated to meet the needs of older skin, billed as able to reduce the appearance of fine lines by 34%. Vitamin C contributes to the normal formation of collagen, while zinc, selenium and copper help protect skin from oxidative stress.

Trade: £27.08 for 120 tablets 0844 472 7050 murad.co.uk

Nutrition

95 Proto-col The collagen products brand will soon launch its Clinical Collagen Cordial, a concentrated liquid with a blood orange flavour that is fortified with vitamins C, B6 and E, along with biotin and zinc. Its bioactive collagen peptides are derived from a “highly controlled production process of collagen”, optimised to stimulate cell types involved with collagen biosynthesis. The Cordial delivers 5,000mg per 15ml serving, and can be offered to clients in salon as part of a treatment or for sampling.

Trade: £41.97 for 500ml 0333 000 7788 proto-col.com

Thalgo French marine skincare brand Thalgo’s Collagène 5000 supplement is formulated to tackle premature ageing by addressing inflammation in the skin. It contains peptides concentrated in hydroxyproline to encourage synthesis of collagen and elastin fibres, helping to restore the dermal structure. Other ingredients are free-radical neutralisers vitamin C and selenium. One dose should be consumed daily, either pure or diluted in water.

Trade: £21.50 for 10 doses 020 7512 0872 thalgo.co.uk

Skinade

Advanced Nutrition Programme The Skin Collagen Plus duo includes ANP’s Skin Collagen Support and Skin Vit C supplements. Skin Collagen Support combines plant-based antioxidants such as hesperidin, rutin and grapeseed extract with vitamins A, C and D to contribute towards building healthy collagen. When taken in conjunction with Skin Vit C – which also contains bioflavonoids – the brand says skin will appear firmer and plumper, with smoother fine lines and wrinkles.

Trade: £19 for 120 capsules 020 8450 2020 (IIAA) iiaa.eu

7,000mg of high-grade hydrolysed marine collagen peptides sourced from freshwater fish – meaning low sodium and avoiding mercury contamination – are in each bottle of Skinade.

Also included in the skincare drink are vitamins B and C, and amino acid l-lysine, MSM (an organic sulphur that helps form collagen and keratin) and omegas 3 and 6, sourced from organic flax seed oil.

RRP: £105 for a 30-day supply 0845 130 0205 skinade.com

professionalbeauty.co.uk

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Insurance

97

Insurance: ARE YOU PAYING too much?

I

Insurers often charge an extension fee for new or potentially dangerous treatments, but how do they calculate the risk, and why do their fees vary so much? Christina Ryan, senior account handler at insurance broker Inevexco, which administers Professional Beauty Direct, explains

n running your salon or mobile beauty business, you’ve probably come to see liability insurance as a necessary evil.

We often hear customers comment on the amount of money they pay to their insurers, despite having never had a claim, but if you have only paid a premium of £52.50 then have a claim for £10,000, where does the insurer gets the money to pay out? All those small premiums go into a pot and the insurer will pay the claims from that same pot – the contribution of the many will settle the claims of the few.

You may have already heard horror stories of treatments gone wrong, resulting in claims running into thousands of pounds. Claims don’t always have to come from an injury – some people claim because they don’t get the results they expected or found the treatment more painful than they thought it would be.

The main thing to remember is that the more invasive a treatment is, the more things can go wrong. Those side effects and complications they tell you about in your training can happen to real clients and the results can be catastrophic.

Cryolipolysis is a good example – on the face of things, it’s just using a machine that could be considered foolproof. However, we have recently seen claims arising from cryo burns and the fat it should have removed being turned solid, leaving the client with a lumpy, scarred stomach.

Calculating risk This claim is likely to be settled in excess of £13,000, which makes the £89 additional premium for the extension a little more understandable. Think how many £89 premiums it will take for the insurer to be able to pay £13k damages – and that’s just for one claim. Even something as seemingly trivial as a wax burn to the lip or brow is settled at around £5,000 and the premium for a basic policy, which covers these treatments, is just £52.50. >

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The same thought process applies when choosing a price to charge for a new treatment, the plasma pen being a good example. This is such a new treatment that it was being offered before the machine was even medically approved in the UK. When a treatment is so new, neither insurers nor therapists fully understand what could go wrong and how severe the consequences could be. Insurers will, therefore, often choose a higher starting price to protect themselves should the treatment end up causing lots of injury claims.

New information After a year or so, they will review the claims history and decide if the price should go up, come down or stay the same.

If an insurer charges pennies for a premium and pays out thousands in claims they will not stay in business for very long and could leave their customers without protection in the event of a claim if they just don’t have the funds to pay them.

It is a careful balancing act of keeping prices competitive while making enough money to be able to pay claims when they arise – and pay staff and run their own businesses too.

You may have noticed that different insurers charge different premiums for treatments, which can give the impression that they don’t understand the treatment and are overcharging. I can’t speak for everyone, but as the big

beauty insurers all use different underwriters, they have each had a varying experience of claims, so they have separate qualification requirements. All these things have a direct impact on what you pay.

Insurers tend to apply rate rises or high premiums when they have had to pay a lot of high-value claims (or when a treatment is very new) as a protection mechanism to ensure there is enough money in the pot to deal with any claims.

Pricing structures At Professional Beauty Direct, we spend hours each week keeping up to date with the latest treatments. We try to reflect in our pricing the invasiveness of the treatment, the skill required to carry it out and also the quality of training courses being provided. Sometimes when a new treatment comes into the industry we will work closely with a specific trainer offering exceptional training in that new treatment and we will insure their qualifying therapists only, until such a time comes where we have maybe a year’s worth of claim-free data. Then we would look to extend cover to other qualified therapists and training providers.

We hope this little insight into how insurance works will help people understand why the prices are charged as they are. In buying your policy you have accepted that there is enough of a risk to want some back up if it all went wrong so how much are you willing to pay if the worst did happen? An extra £89 or the £13k for the claim?

Contact Professional Beauty Direct insurance on 0345 605 8670. professionalbeautydirect.co.uk

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THE NATIONAL BEAUTY TRADE EVENT IS BACK 19th & 20th MAY 2019 NEC, BIRMINGHAM REGISTER NOW TO RECEIVE FREE TICKETS

BeautyUKShow.com TICKET HOTLINE: 01332 227 698

BeautyUKShow

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Advertisement Feature

The national beauty trade event returns 19th & 20th May 2019 NEC, Birmingham REGISTER FOR YOUR FREE TICKETS

www.BeautyUKShow.com Ticket Hotline: 01332 227 698

Beauty professionals can now register for free trade tickets to Beauty UK, returning to the NEC, Birmingham on Sunday 19th and Monday 20th May 2019.

Beauty UK welcomes thousands of industry professionals and students every year to enjoy two days full of demonstrations, education, exclusive offers and the latest product and treatment launches. Nail technicians and MUAs are also invited to enter the National Make-up Awards and UK Nail Tech competition, which are both hosted as part of the event.

Tickets are free for beauty professionals and final year students when registered in advance of the show. Visit BeautyUKShow.com or contact the Ticket Hotline on 01332 227 698 to reserve yours.

Your ticket gives you full access to Beauty UK and Hair UK, as well as partner shows, Holistic Health and Barber UK.

Leading industry names With over 750 leading brands in attendance, Beauty UK plays host to some of the industry’s top names, offering something for everyone.

Spanning across the skin care, nails, cosmetics, tanning and aesthetic technology sectors, beauty professionals can network with companies, discover the latest launches and discuss how they can introduce these products and services within their own businesses.

Brands that have been confirmed for the show so far include CACI International, Inglot, Spectrum Collections, Neo Elegance, Magpie, Shared Beauty Secrets, Baldan Group and Image Skincare. Many of these exhibitors will be running exclusive show offers and discounts over the two days, so be sure to keep an eye out on the Beauty UK Facebook (BeautyUKShow) and Twitter (@BeautyUKShow) pages as we draw closer to the event.

Make-up Masterclass Stage NEW to the show for 2019, the Make-up Masterclass Stage will host tutorials from leading MUAs, training academies and beauty influencers, including Sean Maloney, Kiera Louise of KLMA Academy, Sacha Jones and Clare Pinkney. Free to attend, the demonstrations will cover the latest make-up trends, from SFX and fashion/editorial to bridal and spring/summer 2019 beauty looks.

Visitors to the stage can leave feeling inspired from the tips and techniques on offer, as well as find out about new and upcoming products in the industry, many of which can be purchased at the show.

Tutorials set to feature on the stage include how to release a client’s inner beauty using cruelty-free and vegan cosmetics, creating the ultimate celebrity make-up look, achieving a simple yet effective smoky eye, creating the perfect red carpet look and exploring the current make-up trends for mature clients.

Full timetables for the Make-up Masterclass Stage will be released in the lead-up to the event. Visit BeautyUKShow.com to find out more.

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Free education on offer There are plenty of additional free educational opportunities for visitors to enjoy at Beauty UK, including the Beauty Stage and Hair Stage.

On the Beauty Stage, there will be a range of demonstrations focusing on such topics as tanning, lashes, brows, skin care, waxing and nails. Whether you’re looking to invest in a new treatment or are seeking advice and inspiration for your business, the Beauty Stage will have sessions for you.

Top hairdressing talent will also be taking to the Hair Stage to demonstrate the latest cutting, styling and colouring techniques. With hair and beauty both under one roof, attendees will be able to keep up-to-date with these ever-changing industries and watch the newest products and techniques live in action on the stages.

Britain’s premier complementary therapy show Holistic Health returns to the NEC, Birmingham on Sunday 19th and Monday 20th May, welcoming complementary therapists from across the UK to discover the latest products and innovations in the holistic sector.

Visitors to the show can leave feeling inspired from the free seminars hosted by exhibitors on the Holistic Stage, covering a range of subjects such as business tips and the latest therapy-based treatments.

The Chill Out Zone (COZ) will also be returning to Holistic Health, giving you the opportunity to trial taster treatments of complementary therapies that you may be considering training in.

What’s more, the COZ raises funds for a worthy cause each year, and to date has donated over £30,000 to charity. This year’s fundraising will go towards two charities – Healing Hands Network and Help Harry Help Others.

Remember, your free ticket to Beauty UK also includes entry into the Holistic Health exhibition. For more information on what’s going on at Holistic Health, visit HolisticHealthShow.co.uk.

UK Spa Association Spa Directors’ Assembly The UK Spa Association Spa Directors’ Assembly provides the ideal forum to stay ahead of the latest industry trends and forecasts. Sponsored by Dermalogica and hosted at Beauty UK on Monday 20th May, the assembly is free for UK Spa Association members or £30 for non-members.

With time allocated for networking with brands and peers, the assembly then meets to discuss key issues from the spa industry, followed by a question and answer session with industry experts.

To book your place, email manager@spa-uk.org if you are a member, or call 01332 227 698 if you are a non-member.

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Salon Owners’ Business Forum Salon owners from the beauty, hairdressing, barbering and complementary therapy sectors are also invited to the Salon Owners’ Business Forum, a brand NEW addition to Beauty UK for 2019.

Taking place during the exhibition, attendees can enjoy a two-day programme packed full of motivational seminars delivered by some of the industry’s leading business experts.

Plus, guests will have the chance to network with like-minded peers, share ideas, update their knowledge and see what’s on offer at the show.

Speakers set to take part in the Forum include Mikey Cannon, Valerie Delforge, Kim Ford, Liz McKeon and Nicola Matthews.

MIKEY CANNON

WHAT YOUR TICKET BENEFITS INCLUDE: • Exclusive access to the Salon Owners’ Business Forum • Admission to the day’s full seminar programme • A special goody bag worth over £100* • Light lunch provided • Complimentary tea and coffee • A complimentary glass of prosecco (served PM) • Free entry to the Beauty UK Show *ONE GOODY BAG SUPPLIED PER PERSON.

VALERIE DELFORGE

KIM FORD

NICOLA MATTHEWS

LIZ MCKEON

Sunday 19th May 10.30am-12:00pm TBA 1:00pm-2:30pm Liz McKeon: Founder of Beauty Business Expert 7 steps to successful selling 3:30pm-5:00pm Mikey Cannon: Product Design Lead at Phorest Take your salon marketing to the next level

Monday 20th May 10:30am-12:00pm Valerie Delforge: CEO and Founder of Delforge + Co How to develop a retail culture in your business 1:00pm-2:30pm Kim Ford: Founder of Beauty Enterprise Solutions Understanding beauty qualification fields and how to hone your recruitment skills 3:00pm-4:15pm Nicola Matthews: Founder and CEO of Sienna X A salon owners’ guide to starting and growing a profitable beauty business Timetables subject to change.

ONE DAY TICKETS COST JUST £30 PER PERSON OR £45 PER PERSON FOR TWO DAYS. (TS&CS APPLY).

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To register your place at the Forum, call the Ticket Hotline on 01332 227698.

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Winning

FORMULA

We find out exactly what made the winners of the PROFESSIONAL BEAUTY and WORLD SPA & WELLNESS AWARDS 2019 stand out to judges, and how the awards are boosting their businesses

T

he winners of the Professional Beauty and World Spa & Wellness Awards 2019 were crowned during a glittering black-tie event at Grade II-listed venue The Brewery in London on February 24. All 22 winners on the night were recognised for exceeding client expectations and championing high standards in the industry.

The evening began with a champagne reception, where the world-leading international spa and UK salon and practitioner finalists networked with sponsors. This was followed by a three-course meal then entertainment from TV comedian Tom Allen before the awards were presented. >

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Introducing the ceremony on stage on the night, Professional Beauty editor Eve Oxberry said, “There’s never been a greater need for healing touch and a sense of community, and that’s what everyone in this room delivers expertly. We have here tonight the absolute best in the business, from the biggest international spa groups to the most impressive individual practitioners working across our diverse spa, wellness, beauty and aesthetics market.

Whether or not you win tonight, it’s an incredible achievement to reach the finals in these awards.”

Both sets of awards are judged by the industry, for the industry, meaning the winners excel in business innovation as well as customer journey. Over the next few pages, we’ve profiled every winner, to explore the secrets of their success…

LARGE BEAUTY SALON OF THE YEAR

Sponsored by:

WINNER The Potting Shed Spa, Yorkshire This is not the first time The Potting Shed Spa has won at the Professional Beauty Awards. The quirky garden-themed salon has been open since 2011 and continues to impress clients and awards judges alike with its distinctive branding and inventive treatment names such as the Lady Garden, Borders Only wax.

But it’s not a case of style over substance at The Potting Shed as the experienced therapist team also receive regular praise.

All have a minimum of five years in the industry and new starters undergo a three-month probationary period to ensure they meet the salon’s exacting standards.

Judges described the salon as having a definite “wow factor”, aesthetically, environmentally and also in terms of the skill level of therapists, who are truly able to tailor treatments to clients’ individual needs. This year, the salon has continued to evolve, opening an e-commerce lifestyle store in March.

“ What an honour to win at this national competition.

We’re so chuffed. These awards have a massive effect on the business. It’s recognition and a stamp of approval that shows people like what we’re doing. For us it’s absolutely everything – it’s great for the team and also for the clients who support us; so thank you so much” Sam Pearce, founder

FINALISTS Beauty & Man at the Gate, Holton le Clay, Lincolnshire Hazelwood, Chippenham, Wiltshire The Little Retreat, Owthorpe, Nottinghamshire Peaches Wax Bar, Glasgow Red House Spa, Amersham Urban Beauty & Skincare Centre, Dundonald, Belfast

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PHOREST SALON SOF TWARE

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MEDICAL AESTHETIC CLINIC OF THE YEAR WINNER Radiance MediSpa, Exeter Radiance’s treatment and staff videos scored the clinic points for giving engaging and informative introductions to the business and the procedures it offers. Judges said the clinic’s interior has a “real wow factor” and the best reception area and welcome process of all the finalists, while staff were called “polite, friendly, professional and polished”. Radiance offers a wide range of carefully chosen treatments, from non-invasive procedures such as injectables and medical PDO threads,

Sponsored by:

to more mainstream services like laser treatments, advanced facials and spray tans. To accommodate this, therapist training is extensive and wide reaching, and the team were described as “great advocates for the business”. The clinic was awarded top marks for evidence of its clear vision for the future of the business, with director Ros Debenham working to continually evolve the treatment menu and perfect the patient journey.

FINALISTS EF Medispa, London KLNIK, Cheshire MediZen Cosmetic Clinic, Sutton Coldfield Viva Skin Clinic, London

“ I’d like to thank the whole team behind us and also the judges, because with lots of awards it’s about how much you spend on advertising, but this is about actually coming and having the experience with us. It means a huge amount more” Ros Debenham, medical director

THERAPIST OF THE YEAR WINNER Danielle Woods, The Woodland Spa, Burnley Woods scored top marks in every category during the practical judging day, including the interview with judges following the treatment assessment. Citing massage as her specialism, Woods received glowing feedback on her ability to tailor the treatment and the attention paid to the model’s concerns.

She was selected by her manager to develop two new treatments that have since become the salon’s bestsellers, having devised protocols for body rituals that put less strain on therapists’ joints – further evidence of Woods’ listening skills and attentiveness.

She was also chosen by skincare brand Decélor to be a therapist ambassador, a role that includes twice-yearly meetings on business strategy, treatment skills and product knowledge. This has resulted in increased sales for the salon’s other therapists, following feedback in meetings she organises to pass on the information.

“ We give so much as therapists to our clients, so to be recognised ourselves is so rewarding. Thank you to Professional Beauty for making this possible, because it makes the job even better” Danielle Woods

FINALISTS Emma Chilvers, The Potting Shed Spa, Batley, Yorkshire Jennifer Glen, Zen Lifestyle, Edinburgh Diana Jenner, Orchids Retreat, Lymington, Hampshire Deborah Anne King, Angel Loving Care, West Lothian, Scotland Jody Adele Taylor, Skin Deep, Doncaster

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High-end personalized beauty care

CONGRATULATIONS TO RADIANCE MEDISPA

Medical Aesthetic Clinic of The year

Biologique Recherche - 32 avenue des Champs ElysĂŠes - 75008 Paris www.biologique-recherche.com - info@biologique-recherche.com

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RESIDENTIAL SPA OF THE YEAR: 10 ROOMS OR FEWER WINNER The Spa, Corick House Hotel, County Tyrone, Northern Ireland Corick House’s customer service policy offers clients an alternative treatment or full refund for any spa service they aren’t 100% satisfied with, while feedback calls are conducted within 48 hours of every guest leaving the spa. These customer service initiatives feed into therapists’ client care, with judges commenting on the “fantastic” massage skills and therapists’ ability to make clients comfortable and relaxed during treatments.

The spa’s treatments and use of the thermal areas were also noted for being very good value for money, coupled with the posttreatment procedure, where clients receive a refreshing sorbet and drink in the Deep Relaxation room. The senior spa team have focused on new ways to maximise revenue in the past 12 months, working closely with the hotel’s food and beverage operations on a private outdoor hot tub package that includes afternoon tea, for example. Judges picked up on this synergy; noting that the hotel and restaurant “continue the luxurious experience and complement the ambience of the spa”.

Sponsored by:

“ It feels amazing to be a winner.

The whole team has put so much work into this. These awards are a credit to everyone involved” Jenna Chambers, spa manager

FINALISTS The Spa at Bedford Lodge, Newmarket, Suffolk The Spa at the Midland, Manchester Swinton Country Club & Spa, Ripon, North Yorkshire

NAIL SALON OF THE YEAR WINNER Niche Nails & Beauty, Oxfordshire Salon owner Natasha Barker believes the difference is in the detail, striving to go the extra mile for clients and staff alike with special touches. The polish and Lecenté glitter colour choices were one such factor that stood out to judges, with the salon displaying a huge range for clients to choose from. The thoughtful service extends to the aftercare protocol that sees each new client leave with a complimentary bottle of CND Solar Oil, aftercare advice leaflet and their first points on the salon’s loyalty scheme towards

“ I’m overwhelmed; this is a huge dream come true.

I’ve been following Professional Beauty forever and we’re such a small salon so to win this award is incredible. I want to

money off future treatments. It’s not just clients that are made to feel special at Niche – judges were impressed by the importance placed on staff wellbeing, commenting that the team is “extremely well looked after” and that “any therapist would be lucky to work here”.

Training is paramount, with techs and therapists receiving regular training and personal development, particularly in areas they identify an interest in. As a CND education ambassador, Barker has each of the nail team on track to completing their CND master education status.

FINALISTS Coco Nail Bar, London Nail’d it, London Nails & Brows, London Semilac UK Solihull, West Midlands

thank all of my team” Natasha Barker, owner

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NAIL PROFESSIONAL OF THE YEAR WINNER Kayley Cairns, The Nail Boutique, Billericay With a strong commercial awareness and natural talent for sculpting and creating one-of-a-kind nail art, our judges felt Cairns was the perfect choice for this prestigious title. The successful nail tech, who owns The Nail Boutique in Billericay, is a specialist in liquid and powder nail art, which accounts for 80% of the treatments she carries out, and scored top marks for her impressive skills, treatment approach, and understanding of hygiene and client care.

Her dedication to raising the industry’s reputation also made her a clear winner, working as a teacher at the Hazel Dixon Nail Artist Academy so the next generation of techs can learn top techniques, as well as previously being an educator for CND for five years.

Cairns also participates in knowledgesharing in online forums and takes part in charity days to support her local area, while also raising awareness of the career prospects that come with working in the nail industry.

“ This was really unexpected as the other finalists are amazing. To win an award like this you really need to hone your techniques, so thank you so much to my sister who lets me practise on her all the time” Kayley Cairns

FINALISTS Michelle Brookes, Beauty Lounge, Doncaster Karen M Brown, freelance, Cambus Metta Francis, Nails By Mets, London Jo Wickens, Jojo’s Nails, Newton Abbot

MAKE-UP SPECIALIST OF THE YEAR WINNER Betsy-Dora Turner, Betsy Makeup Studios, Lancashire Betsy-Dora Turner works out of her own studio, Betsy Makeup Studios, offering make-up and hair for special occasions, bespoke bridal packages, as well as one-to-one training courses, masterclasses and workshops.

Having learned her craft at The Beauty Academy in Manchester, Turner went on to set up a highly successful mobile business before completing PTTLS training to pass her knowledge on to others.

“ I wasn’t expecting to win and it just feels amazing. I’d like to thank the judges for believing in me and also my clients, because I wouldn’t

At the live judging day for the awards, Turner and her fellow finalists had one hour to create a beauty look based on an iconic singer. Turner recreated Christina Aguilera’s image from the Moulin Rouge video, and wowed the judges with her application technique and choice of colours to perfectly suit her model. She also impressed them during the interview stages with her dedication to developing the next generation of make-up artists entering the industry.

FINALISTS Sita Gill, freelance, London Clare Pearson, Pearson & Devine, Oban, Scotland Shannon Shea, SS Makeup Studio, Bordon, Hampshire Aoife Taggart, House of Evelyn, Manchester

be here without them” Betsy-Dora Turner

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RESIDENTIAL SPA OF THE YEAR: 11 ROOMS OR MORE WINNER Kohler Waters Spa at the Old Course Hotel, St Andrews, Scotland Kohler Waters Spa in Scotland was awarded high marks across all sectors, with judges commenting on the strong USP of the business – its true commitment to salus per aquum, which means health through water. The spa is centred around the healing properties of water, with guests able to indulge in an extensive wet and thermal area, which features experiences ranging from a hydrotherapy pool to cold plunge and ice fountain.

However, the business’s ability to adapt to clients’ changing needs is what has set it apart from the crowd, with an active approach to menu engineering to ensure it’s based on demand and profit level, as well as using

“ I’d like to thank the whole team as it wouldn’t be possible without every single member. We’re a

Sponsored by:

guest feedback to lead internal training for therapists and front-of-house teams. These practices impressed our judges, who said: “the training is exceptional. They are always striving to be better”. The quality of the spa amenities also wowed, with comments made about the luxuriousness of the spa robes and slippers.

FINALISTS

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Gaia Spa, Plymouth, Devon Hoar Cross Hall, Burton upon Trent, Staffordshire Pennyhill Park, Bagshot, Surrey The Spa Hotel at Ribby Hall, Wrea Green, Lancashire Seaham Hall Serenity Spa, Seaham, County Durham Slieve Donard Resort & Spa, Newcastle, Down

tight team and everyone has such an important role in the spa. Entering is so important because clients recognise these awards” Amy Horgan, therapist

DAY SPA OF THE YEAR WINNER Eden Hall Day Spa, Newark With 28 treatment rooms, Eden Hall has a substantial offer that also encompasses multiple pools and heat experiences, including a salt inhalation room and rose-infused steam room.

Its restaurant comprises six separate dining rooms, and there is also a full gym and exercise studio, slumber lounge, posttreatment conservatory area, spa shop, manicure and pedicure rooms, gardens and small lake, archery and cycling.

The building is grade-II listed and retains many of the original features from when it was a grand family home. The spa accommodates up to 160 guests a day and has a membership of 280 people.

This year, the pool area, reception and retail shop have all been completely refurbished to keep the property fresh.

Judges commented the spa provided exceptional value for its guests and delivered a consistently good customer experience.

Sponsored by:

“It feels amazing to win. It’s a huge team effort; the whole team contributes to this from top to bottom.

These awards are so important so we’re delighted” Nerys Chell, managing director

FINALISTS Inside Spa, Nelson, Lancashire Parc Spa, Llanelli, Carmarthenshire Thai Square Spa, London

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FEED YOUR SKIN Power up and nourish your skin from the outside in with four new additions to the vitamin-packed SUPERFOOD SKINCARE RANGE.

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15/03/2019 09:59

Congratulations

SE SPA, GRAND VELAS RIVIERA MAYA Resort Spa of the Year: North and South America Winner

Congratulations

KOHLER WATERS SPA AT THE OLD COURSE HOTEL Residential Spa of the Year: 11 Rooms or More Winner

Congratulations

FOUR SEASONS RESORT SEYCHELLES Resort Spa of the Year: Middle East and Africa Winner

Congratulations

EDEN HALL DAY SPA Day Spa of the Year Winner

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BOUTIQUE BEAUTY SALON OF THE YEAR WINNER The Secret Spa, Chester As a previous Professional Beauty Awards winner, taking home the title of Therapist of the Year last year, Rebecca Griffiths has proven once again that she’s got a business formula that works. This time the therapist is being praised for her three-treatment-room salon The Secret Spa, which provides a tailored service with excellent attention to detail.

Griffiths’s team of 10 therapists were awarded top marks for their in-depth product knowledge and ability to tailor treatments to clients’ needs, as well as having a constant air of warmth about them, with judges noting, “they perform at a consistently high level of professionalism”.

The devil really is in the detail at this salon, with flexible opening hours and inroom amenities including hair brushes and deodorants, to small touches such as warming up clients’ socks up on cold days. Best of all, guests are rewarded for repeat custom as part of the salon’s loyalty card scheme – a smart marketing initiative that has taken the business from strength to strength.

EMPLOYER OF THE YEAR WINNER Pure Spa & Beauty Pure Spa & Beauty impressed the awards judges with its clear brand values and structured development programme for staff. The company, which runs seven sites in Scotland and two in London, has more than doubled its team over the past three years, and with the fast growth has come enhanced structure. All new team members have a three-month induction, then

“ The winning formula is that there’s no salon like The Secret Spa – that’s all I can say because that’s what people say constantly when they visit us. My team have stuck by me over the past 20 years and they are amazing. I go to work and it’s such an enjoyable experience” Rebecca Griffiths, owner

FINALISTS All About You – Urban Beauty Retreat, Newcastle Upon Tyne Beautique MediSpa, Dorking, Surrey NKD ( ), Leicester Prestige Health & Beauty, Morecambe, Lancashire Zen Lifestyle, Edinburgh

regular contact is continued via initiatives such as monthly one-to-ones to reinforce values and engagement and also to find out where staff feel they need to develop.

Managers also have continued training. Following an organisation development review by Scottish Enterprise, Pure invested in putting all senior salon team and assistant managers on a leadership and management training course.

Pure also hosts strategy retreats two days a year, where the top team, led by chief executive Becky Woodhouse, meet to agree goals for the year.

FINALISTS Beauty Matters, Leeds NKD ( ) Waxing, Nottingham Saks Hair & Beauty – West Bridgford, Nottingham Zen Lifestyle, Edinburgh

“We’re so happy to win. It means so much to us. We’ve won before but we keep entering because these awards really set the standard” Becky Woodhouse, owner

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RESORT SPA OF THE YEAR: NORTH & SOUTH AMERICA Sponsored by:

WINNER SE SPA, Grand Velas Riviera Maya, Mexico Despite its 40 treatment rooms and impressive number of facilities on offer – including a colour therapy room, polar pool, sensory pebble walkway and juice bar – SE Spa still manages to provide a personalised, nurturing experience to each client. Judges noted how every guest is escorted throughout the spa and when handed over to a new colleague, an introduction is given every time.

The spa’s “excellent design and impeccable upkeep” were also praised, as was the “beautiful jungle setting”.

The cinnamon-scented sauna and eucalyptus steam room were pinpointed as particularly enjoyable features, while the range of product houses the spa works with, including Aromatherapy Associates, Natura Bissé and Salt of the Earth, lends itself well to the diverse mix of guests it accommodates – leisure and corporate travellers as well as families.

“This award inspires us to keep moving forward. We feel honoured to be recognised and the win underscores the passion for work of our staff” Leticia Fernandez, spa manager

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FINALISTS Âme Spa & Wellness Collective, Turnberry Isle Miami, USA Grande Spa, Jewel Grande Montego Bay Resort and Spa, Montego Bay, Jamaica Life in Balance Spa, Miraval Arizona, Tucson, USA Sense, A Rosewood Spa, Rosewood Bermuda, Hamilton Parish, Bermuda Sense, A Rosewood Spa, Rosewood Mayakoba, Playa del Carmen, Mexico

RESORT SPA OF THE YEAR: MIDDLE EAST & AFRICA WINNER The Spa at Four Seasons Resort Seychelles, Seychelles Nestled in the hilltops overlooking Petite Anse Bay, our judges were in awe of the gorgeous tree house living provided by this resort spa, stating it had “some of the best views in the world”.

The spa prides itself on providing a haven for worn-out city workers, offering an experience for the senses at every turn, from the locally made Yi-King coconut oils used in treatments to the open-air roof terrace where clients can watch the sun set with a glass of wine. The resort’s tranquil feel is why it has maintained a healthy 71% room occupancy over the past year.

Judges were also impressed with how the Four Seasons team has mastered the art of retail, with product sales now accounting for 29% of the spa’s total revenue. This has been driven by the creation of a personal sales plan for therapists, in-house and external training, and only stocking brands that align with the spa’s ethical values, such as ecofriendly clothing brand Ocean+Main.

Sponsored by:

“ These awards are so important for giving recognition” Sandie Johannessen, senior spa director

FINALISTS Anantara Spa, Anantara Al Jabal Al Akhdar Resort, Nizwa, Oman Anantara Spa, Anantara The Palm Dubai Resort, Dubai, UAE Sense, A Rosewood Spa, Rosewood Abu Dhabi, UAE The Spa at Four Seasons Resort Mauritius at Anahita, Beau Champ, Mauritius Willow Stream Spa, Fairmont The Palm Dubai, UAE

professionalbeauty.co.uk

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HOTEL SPA OF THE YEAR: NORTH & SOUTH AMERICA WINNER Remède Spa, The St. Regis Aspen Resort, Aspen, USA Remède Spa stood out because of its bold treatments, impressive facilities and smooth-running operation.

The 15-treatment-room spa combines a luxurious experience with new-to-market trends to provide the ultimate service for mind, body and soul. For example, the property has a menu of popular CBD treatments

Sponsored by;

that’s boosted its profile and helped cement an 89% room occupancy. The spa also offers other alternative therapies such as advanced sports therapy, pre-natal reflexology and reiki.

Judges were particularly impressed with the professional customer service on offer, with the booking process noted as “phenomenal” and staff praised for their “excellent” manner and in-depth knowledge. The spa has worked hard over the past year to ensure its retail area is an engaging space for clients to invest in their wellness, ensuring more post-treatment sales, after working with a speciality retail merchandiser.

“We are honoured to win, and view this award as confirmation of our success in providing guests with cutting-edge treatments.

We hope it will further encourage travellers staying in Aspen to experience our hospitality” Heather Steenge-Hart, general manager

FINALISTS Awili Salon and Spa, Andaz Maui at Wailea Resort, Wailea, USA Entre Cielos Luxury Wine Hotel & Spa, Luján de Cuyo, Argentina Nizuc Spa by Espa at Nizuc Resort & Spa, Cancun, Mexico Sense, A Rosewood Spa, Rosewood Sand Hill, Menlo Park, USA

HOTEL SPA OF THE YEAR: MIDDLE EAST & AFRICA WINNER Nikki Spa, Nikki Beach Resort & Spa Dubai Nikki Spa’s design and service aims to neutralise the high-energy atmosphere of its hotel and beach club, helping guests disconnect, recharge and rebalance.

Despite this conscious distinction, judges were impressed by how seriously branding and design is taken “at every level”, which they said was “exceptionally tasteful and well thought out”. This carries through to

“ I’m beyond ecstatic and extremely grateful to have won. I’d like to thank my team – this is very motivational for them and

the layout of the spa’s treatment rooms, where judges noted the careful attention to detail of the layout that enables consultations to take place seamlessly before treatment and at eye level.

The spa’s extensive and ongoing staff training includes monthly spa guest role-play training exercises and inter-departmental cross training, reflected in customer service judges called “fantastic; super-attentive, caring and accommodating”. The spa was also noted for both its internal and external revenue-generating efforts, including relationships with relevant press and bloggers, an active annual events calendar, and spa coupons for money off treatments placed in every hotel room key card.

shows gratitude for all their hard work. Since we are

FINALISTS

considered new kids on the

Anantara Spa Eastern Mangroves, Abu Dhabi, UAE The Pearl Spa, Four Seasons Resort Dubai, Dubai, UAE Remède Spa, The St. Regis Abu Dhabi, Abu Dhabi, UAE Saxon Spa, Saxon Hotel Villas and Spa, Johannesburg, South Africa Talise Assawan, Burj Al Arab, Dubai, UAE

block, this mean’s we’ve put Nikki Spa on the map in less than a year and a half” Roberta Lindow, director of spa

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TAKING WELLNESS TO THE NEXT LEVEL

CONGRATULATIONS Remède Spa, The St. Regis Aspen Resort Hotel Spa of the Year: North & South America

www.gharieni.com

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RESORT SPA OF THE YEAR: EASTERN EUROPE WINNER Soma Spa, Domes of Elounda

Sponsored by:

Located on an unoccupied islet in Crete, Domes of Elounda prides itself on its Greek hospitality, drawing on the area’s ancient spa culture with traditional healing techniques. Judges said massage experiences at the spa were inspiring and uplifting, “executed with dedication and true vocational passion”. Staff were praised for their “outstanding customer service”, greeting and remembering every guest by name.

The property’s website and booking process was also noted for being “extremely easy” to navigate and book, for both accommodation and spa experiences. The spa works closely with key product house Elemis to shape its marketing strategy, communicating training, services and product spotlights via social media and marketing collateral in the spa. This was picked up on by judges, who noted the brand’s visible presence throughout.

FINALISTS Anazoe Spa, Costa Navarino, Costa Navarino, Greece Eagles Spa, Eagles Resort, Ouranoupolis, Greece SPA “SIBO”, Radisson Blu Paradise Resort & Spa, Sochi, Russia Wellness Spa Centre, Thermana Laško, Laško, Slovenia

“I’m so happy – my two spas have won awards. It’s down to the team and their passion and support. Just wow” Eleni Charalambous, director

HOTEL SPA OF THE YEAR: EASTERN EUROPE WINNER Soma Spa, Domes Noruz, Crete, Greece Adults-only destination Soma Spa scooped the top spot because of its commitment to an outstanding service using the power of touch from traditional Greek techniques alongside the latest technology. Our judges commended the team for its excellent communication skills, customer service approach and passion for the brand’s USP – Soma means body in Greek which is why the spa focuses on the mind-body connection – and scored its treatments high marks because of their authenticity and results.

The extra service touches provided by staff were also noted as next level, from clients being given a rose posttreatment, scented with their favourite oil, to the skincare and soul session workshops to help guests understand their skin health and mental wellbeing, and mini spa treatments provided in-room for those staying in one of the hotel’s exclusive Wellness Lofts. The spa’s five treatment rooms also reflect its Greek heritage, using traditional embroidery and local fabrics to create a place of relaxation.

FINALISTS Grand Hotel Lviv 5*, Oblast, Ukraine Mandara Spa, Lotte Hotel Moscow, Russia Vytautas Mineral SPA, SPA Birštonas, Birštonas, Lithuania Willow Stream Spa, Fairmont Quasar Istanbul, Turkey

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CONGRATULATIONS TO THE WINNER OF EASTERN EUROPE RESORT AND SPA SOMA SPA, DOMES OF ELOUNDA Sponsored by: Matrix

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HOTEL SPA OF THE YEAR: WESTERN EUROPE & SCANDINAVIA

Sponsored by:

WINNER Gaia Spa, Boringdon Hall Hotel & Spa, Plymouth, UK Gaia Spa opened in the UK in 2016 to much fanfare. The major spa development has 12 treatment rooms, five heat experience areas, indoor and outdoor pools and hot tubs, and an impressive fitness offer.

Gaia takes its name from the ancient healing goddess of nature and its inhouse skincare brand is formulated with natural and organic ingredients.

Judges were wowed by the attention to customer service at the spa and the seamless way the journey flows from hotel to treatment room. Guests are welcomed by spa hosts and given a tour and itinerary on arrival, while treatments are all bespoke to the individual client’s needs on the day.

The consistency of the branding throughout the spa also impressed our judges, with high-quality natural materials used throughout, alongside the recognisable Gaia goddess logo design.

“ We’re so thrilled. It’s down to all of our team, our guests and all the support we get from the industry; to go back and tell the team we’re the best hotel spa in Western Europe feels amazing” Diane Nettleton, director

FINALISTS Bagni di Pisa, Pisa, Italy Bulgari Spa, Bulgari Hotel London, UK Goco Spa Venice, Venice, Italy Rudding Park, Yorkshire, UK T Spa at Grand Hotel Tremezzo, Lake Como, Italy

RESORT SPA OF THE YEAR: WESTERN EUROPE & SCANDINAVIA WINNER

Thermal Spa; Tamina Therme, Grand Resort Bad Ragaz, Switzerland

“ Bad Ragaz has been in the final of these awards almost every year, so we’re really proud to win.

We have a big team – therapists and resort staff – and I would like to thank them all. Everything we do is for them” Stephan Wagner, director of spa and wellbeing

FINALISTS Almablu Wellness & Spa, Almar Jesolo Resort & Spa Venice, Italy Grotta Giusti, Pistoia, Italy Palace Wellness, Badrutt’s Palace Hotel, St. Moritz, Switzerland Sequoia Spa at The Grove, Hertfordshire, UK The Spa at Galgorm, Ballymena, UK

As one of the oldest thermal water resort’s in Switzerland, Thermal Spa scored highly for its exclusive water USP and sheer variety of holistic and medical facilities. The impressive 75 roomstrong business has a 70% returning guest rate, which impressed our judges, and this figure is clearly driven by the spa’s bespoke health programmes that merge wellness with tailored medical expertise.

Our judges also noted how fast the operation runs and, amazingly, how smoothly given its size.

Therapists work with more than 30 doctors at the Medical Health Centre to provide the best care for clients, with a range of departments including gynaecology and fertility, while the Clinic Bad Ragaz also offers inpatient rehabilitation based on two areas of expertise – musculoskeletal and internal-oncological. The new Family Spa, which opened in May 2018, also wowed our experts, with water-based treatments and exercises to engage every generation.

professionalbeauty.co.uk

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Congratulations SPATEC 19 Europe

Gaia Spa, Boringdon Hall Hotel & Spa Hotel Spa of the Year: Western Europe & Scandinavia

The spa, beauty and wellness industry’s key players will come together on Italy’s Lago Maggiore this June for SPATEC Europe 2019 Grand Hotel Dino, Baveno, Italy 19 - 22 June 2019 What do you get at SPATEC? • Guaranteed pre-qualified audience of key decision makers • P re-set appointments with buyers of your choice • L imited competition •2 full days of exceptional networking nparalleled value for money •U

Proud sponsors of the Hotel Spa of the Year For more information contact: – Western Europe & Stephen Pace-Bonello, Event Director spacebonello@questex.com Scandinavia award Tel: +356 99458305 at the World Spa & Wellness Awards 2019 www.spateceu.com

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HOTEL SPA OF THE YEAR: ASIA & AUSTRALASIA WINNER The Spa at Four Seasons Hotel Kyoto The Spa at Four Seasons Hotel Kyoto offers a mix of modern and Japanese zen-style experiences, pairing high-tech fitness equipment with facilities such as an onsen-style Japanese Ofuro bath. Judges noted the individuality of the spa’s ceremonial Japanese rituals, and said the “impeccable standard of treatment delivery” could not be faulted. Therapists were praised

“As the conductor of the orchestra, it’s a pleasure to be able to help keep that innovation going with the team. I can’t do

Sponsored by:

for their attention to detail and “excellent” touches and techniques. The property’s unique aesthetic and heritage adds to the spa’s appeal, with judges commenting on the “beautiful” 800 year-old pond in the property’s shakusuien garden that has been “perfectly preserved”. Once inside, spa staff were said to seamlessly handle guests’ welcome and tour of the facilities.

anything without them” Sandie Johannessen, senior spa director

FINALISTS Asaya at Rosewood Phuket, Thailand The Barai Spa at Hyatt Regency Hua Hin, Thailand Como Shambhala Urban Escape at Como The Treasury, Perth, Australia Crown Spa Melbourne, Australia

RESORT SPA OF THE YEAR: ASIA & AUSTRALASIA WINNER Crown Spa Perth Located on the banks of the Swan River, overlooking the Perth city skyline, Crown Perth is home to Crown Spa, in addition to three hotels surrounded by a variety of events and conference facilities, retail stores, bars and upscale restaurants.

The 12-treatment-room spa is marketed as “the perfect escape for a moment of pure, unbridled luxury”. It houses separate men’s and women’s Aqua Retreat areas, which each include an aroma steam room, vitality pool and relaxation zones inspired by Roman bathhouses.

There are also couples’ suites with white marble bathtubs and steam showers.

Judges said the extensive pool facilities and services are a highlight at Crown Spa, and work to encourage guests to make the most of the outside space. The judges were also impressed with the connection and sense of presence displayed by the therapists in this winning spa.

“ I’m shocked to win. These awards put us on a world stage so it’s amazing. We’re a small company and the nominations for this award were absolutely incredible so for us to get this is just fab” Emma McGrady, director

FINALISTS Aman Spa, Amanoi, Ninh Thuan Province, Vietnam Aman Spa, Amanpulo, Palawan, Philipines Amanemu, Shima, Japan Como Shambhala, Como Maalifushi, Maldives One&Only Spa, One&Only Reethi Rah Maldives, Malé, Maldives

professionalbeauty.co.uk

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Congratulations The Spa at Four Seasons Hotel Kyoto Winner Hotel Spa of the Year Asia & Australasia 2019 World Spa & Wellness Awards Sponsored By Elly Lukas Beauty Therapy College

Providing the world's leading spa's with the world's leading therapists since 1954.

ELLY LUKAS COLLEGE – MELBOURNE – AUSTRALIA www.ellylukas.edu.au study@ellylukas.edu.au A CIDESCO – ITEC & CIBTAC COLLEGE

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WORLDWIDE HEALTH & WELLNESS DESTINATION OF THE YEAR

Sponsored by:

WINNER Fonteverde, Tuscany, Italy Nestled in the hills of Tuscany, Fonteverde aims to inspire lifestyle changes in its guests via its transformative wellness programmes. The spa’s philosophy is based around its Equilibrium programme, which focuses on PNEI (psycho neuro endocrine immunology). This involves goals around stress reduction, nutrition, physical exercise and thermal therapy.

The resort also offers modern non-invasive aesthetic procedures including botulinum toxin and fillers.

Judges described Fonteverde as setting “a new benchmark for health and wellness destinations powered by thermal medicine”.

Facilities at the property include seven thermal pools at a temperature of 38°C and a Kneipp path. There is also a cold water pool and “Bagno Etrusco” path consisting of a sauna, Turkish bath and thermal cave, with hydrotherapy treatments including underwater massage.

“We are immensely proud to have won this award. It is a wonderful reflection of our team’s commitment to providing an exceptional spa experience for guests” Antonello Del Regno, general manager

FINALISTS Canyon Ranch Tucson, Arizona, USA Como Shambhala at Como Shambhala Estate, Bali, Indonesia Kamalaya Wellness Sanctuary & Holistic Spa, Koh Samui, Thailand Lefay Resort & Spa Lago di Garda, Lombardy, Italy

Thank

YOU

to all the sponsors of the Professional Beauty and World Spa & Wellness Awards 2019

professionalbeauty.co.uk

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127 Nail News

Backstage at the Brits Samantha Birkett-Leigh and Jemma Smith tended to the nails of celebs at the biggest event in British music.

The talented techs led the CND backstage team at the Brits Spa, attended by a plethora of stars wanting perfect talons for the event.

Jade Thirlwall from Little Mix opted for CND Shellac in Beau with Denim Geode Additive lightly sprinkled on top, while Made in Chelsea’s Jamie Laing went for a statement red pinky fingernail. Co-star Louise Thompson chose a natural look created by CND Unmasked, while Love Island’s Montana Brown wore barely there Romantique.

The “risqué” treatment menu captured the attention of the VIPs, with services bearing names such as The Quickie (a super-fast Shellac file and polish), Ménage a Trois (Shellac file and polish with a sprinkling of nail art) and The Full Monty (Shellac file and polish with relaxing hand massage).

Birkett-Leigh also designed an extensive selection of nail art inspired by the Brits performers.

NAIL BITES Mavala turns 60, CND goes to the BRITs and a deluxe nail salon installs an innovative runway PROJECT RUNWAY Yorkshire-based nail and beauty brand, Q61, which has deluxe salons in Leeds and Harrogate, has created an in-salon “colour runway”.

Installed at the Harrogate premises, the “runway”, which is almost two metres long, is a bespoke-design nail station featuring more than 150 seasonal nail shades, chosen to reflect catwalk colour trends.

MAVALA’S DIAMOND CELEBRATIONS

It comprises 72 gels, 72 nail lacquers, 29 glitter polishes and

Natural nail brand

eight trend-inspired colours that

Mavala has announced

will change seasonally and in line

a series of fun events to

with fashion week trends.

mark its 60th birthday.

Helena Linsky, who co-directs

The brand is launching

the salon with partner Michael Linsky, comments: “The colour

a John Lewis roadshow

runway hints at Q61’s fashionable DNA and demonstrates to

in April offering

our clients that we’re a trend-led salon

complimentary manis, during which a

with a modern approach to beauty and

competition will be held to find the “hands

an unwavering commitment to style.”

of Mavala”, with selfie stations set up so that customers can capture their fresh manis and share on social media with the hashtag #diamondnails. One winner will receive a collection of 60 Mavala shades.

The brand has also launched a limitededition Polka Dot Cosmetics Bag packed full of its most popular products.

professionalbeauty.co.uk

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Nail News

128

SALON SPOTLIGHT JoJo’s Nails, Newton Abbot Opened: February 2013; relocated to current premises in April 2018 Techs: Three Brands: Light Elegance for hard gel services and CND Shellac for gel-polish treatments.

Design vibe: “The aim for the space was to make it as light and bright as possible, keeping the look clean and modern.

We predominantly used white with touches of grey to keep the main colour palette completely neutral. The plants and prints on the walls help to add character to a blank canvas and keep the feel fresh.”

USP: “We specialise in hard gel services while protecting and caring for the natural nail throughout. Our aim is to provide high-quality services in a friendly, relaxed environment, where the client is our main focus.”

Booking: “We take a lot of our bookings when clients are actually in the salon. We always encourage rebooking

before they leave and most clients do prefer to do that.

The majority of our new clients make appointments via our online booking, we use Ovatu, which we’ve had since opening in 2013. Clients tell us they love the convenience of being able to book anytime online. We do also take bookings over the phone.”

Typical client: “We have a wide range of clients aged from 18 to 78, which means the nails we create can very greatly. The majority of our clients like something a little different on their nails, particularly colour and glitter combinations, Swarovski designs and simple nail art.”

Most popular service: “Hard gel extensions and overlays.”

Most popular colour: “With such a diverse clientele and more than 300 colours and glitters to choose from, we use a wide variety of shades. Nudes and neutrals are definitely a firm favourite with a lot of our clients at any time of year and if I had to pick one colour it would be Your Churn from Light Elegance.

It’s one of those colours that suits anyone, no matter their age or skin tone.”

Future plans: “We hope to expand our team over the next 12–18 months to offer more appointments to meet client demand. We are firm believers in ongoing training so always have plans for building skills and learning new techniques.”

Jo Wickens is owner of JoJo’s Nails in Newton Abbot and was a finalist for Nail Professional of the Year in the Professional Beauty Awards 2019

professionalbeauty.co.uk

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Introducing Heaven Gel Polish.

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Gel polishes score huge points for their ability to wear longer and stronger than a traditional manicure. That’s because the base formula for gel polish is made of up of photo-reactive ingredients that cure with UV or LED light and creates a bond that’s more powerful than traditional nail enamel. Heaven Gels can last for as long as 14 days!

There is nothing quite like the intense jewel-like shine of heaven gel polishes. The rich, glossy top coat encases colour in a glassy shell that’s beyond dazzling. The ingenious formula keeps the top coat from dulling, so the glistening wet-look lasts and lasts. For those who really love the look of freshly-painted nails, it keeps on shining.

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131 Staff Strategy

How to

CLASSIFY

STAFF

Employee, worker or self-employed? The definitions can be confusing, but get it wrong and you could have a law suit on your hands, explains DAVID WRIGHT

T

here have been several cases over the past two years of self-employed individuals claiming they were in fact employees and should be entitled to rights such as holiday pay or the minimum wage.

Often it has been ruled that the individual should be classed as a worker rather than an employee. Still a victory for the claimant but what is the difference? There are many self-employed individuals in the beauty industry, whether they provide specialist services or rent a room. If they were found to be workers, then immediately they would be entitled to up to 28 paid holiday days a year.

What’s the difference?

An employee has a contract of employment, whereas a worker must “undertake to do or perform personally any work or services for another party to the contract whose status is not that of a client or customer”. It sounds complicated but basically the person has to do the work themselves and the client isn’t seen as their customer.

In general terms, for someone to be an employee, the following three criteria apply: • They provide services personally, rather than being able to send a substitute to carry out the work in their place • The employer must provide them with work and they are obliged to do that in return for an agreed wage on terms laid down by the employer • The employer must exercise a sufficient degree of control over the manner in which the individual carries out the work.

What is a worker?

If the criteria above aren’t met, the individual is going to be a worker or self-employed. Individuals are not employees if they are free to accept or reject work.

Workers are entitled to rights including minimum wage, holiday pay, protection against discrimination

and the right not to be treated less favourably if they work part-time. However, a worker cannot claim unfair dismissal or redundancy payment.

Self-employment Self-employed people have virtually no employment rights. They are running their own business so choose their hours, services and fees.

There is not a single list of criteria which identify someone as self-employed but if they have to do the work themselves, wear a uniform and work fixed hours, even if there aren’t any paying customers, this is not consistent with being self-employed. Another relevant factor the courts look at is mutuality of obligations – this means the individual can be offered work and there are no sanctions if they don’t want to do it.

Still confused?

It isn’t surprising, I deal with lots of self-employment arrangements and sometimes have to challenge my clients to tell me what distinguishes their selfemployed person from an employee or worker.

An example probably helps. In the original Uber case, the drivers were found to be workers, not self-employed, and the reasons why can easily be compared to the arrangements for your self-employed staff. Uber, not the drivers, made the bookings, retained passenger data, set the route and prices, handled complaints and decided upon rebates. Uber also interviewed the drivers for suitability and made it mandatory to accept trips. Conversely, if you’re self-employed, you decide how much to charge for your work, how much holiday to give yourself and when you are available to work. PB

David Wright is a consultant in all aspects of employment practice and law. He is the main employment law consultant for Habia and provides a personalised support service for UK salons.

Tel: 01302 563691 davidwrightpersonnel.co.uk

professionalbeauty.co.uk

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12/03/2019 17:49

Mesoestetic Global Eyecon Global Eyecon is a new, targeted programme to treat under-eye bags, dark circles, drooping upper eyelids, wrinkles and expression lines in the eye area.

While Mesoestetic says results are visible after just one session, the full programme comprises six, alternating three periocular peel treatments with three transepidermal sessions. The peel has been formulated with a gel-like texture to prevent migration into the eyes and has anti-ageing, anti-fatigue and anti-pigmentaion properties.

In the transepidermal session, periocular solution is applied to further target pigmentation and congestion around the eye area. A soothing, hydrogel eye mask, followed by an application of suitable photoprotection products, completes each session.

Mesoestetic recommends charging £75 to £95 per 30-minute treatment or £549 for a course of six.

Call the brand on 01625 529540

Treatment News

133

Skin

DEEP

Science-led products for both face and body influence this month’s new treatments

Esse Probiotic Ampoule Facial New to the UK, Esse is a South African skincare brand that uses one billion live probiotics per millilitre of product. Its 60-minute Probiotic Ampoule Facial is billed as the first live probiotic treatment, and boosts the skin’s microflora while minimising signs of ageing. After a detailed consultation, the therapist creates a bespoke facial choosing from the Esse product collection of Living Probiotics (good bacteria) and Prebiotics (food for good bacteria).

The treatment starts with a triple but gentle cleanse that doesn’t damage the skin’s microflora, followed by exfoliation. Up next is the Esse signature lymphatic drainage massage, which provides 15 minutes of relaxation, followed by the application of a firming eye mask and bespoke face mask to the skin, neck and décolletage. The finishing touches are eye cream and prebiotic-laden moisturiser, selected by the therapist to suit the client.

Esse recommends charging £120 for 60 minutes.

Call the brand on 07704 246240

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134 Treatment News

Akwaterra Massage This new, specialist massage technique aims to induce a sense of peace using different shaped, water-filled pods, in conjunction with essential oils, to apply a continuous flow of pressure all over the body. A warming plate quickly heats the pods to the correct temperature, retaining consistent heat throughout the treatment. Filled with warm water, the pods can be used to heal while removing knots, stress and tension.

Alternatively, the pods can be placed in iced water to create an invigorating wellbeing treatment that triggers the drainage of toxins and stimulates circulation. Therapists can apply a variety of massage techniques, with a rhythmical and continuous flow of moves, tailoring pressure as appropriate.

Distributor Spa Voyage recommends charging £85 for a 60-minute treatment.

Call the brand on 01483 450830

This month we tried… The Byonik laser facial The lowdown: The Byonik is the first skin-rejuvenation system to be guided by the patient’s pulse. The laser simultaneously delivers two wavelengths, 658nm and 806nm, and adjusts its frequency to the individual’s pulse throughout the entire treatment, allowing for maximum antioxidant absorption into the skin cells. The laser technology is non-invasive and painless with no downtime or thermal action.

It stimulates cell metabolism, protects telomeres and improves cellular function to treat the signs of ageing.

The experience: I was in need of a bit of R&R so it was nice to lie back on the heated treatment bed and enjoy an hour-long facial with Sarah-Jayne Tipper from Pure Swiss Aesthetics at The Four Seasons Hotel in Mayfair, London.

The Byonik’s three-step procedure to “power up” each individual cell maximises the skin’s regenerative capacity and slows down the cellular ageing process. The skin cells are activated when they receive the treatment. The Byonik Hyaluronic Acid Gel is massaged into the skin before each pass of the laser. The gel’s molecules penetrate to their predetermined depth within the skin during the laser treatment. There are three gels to choose from, depending on the client’s skin type and concerns. All three of the HA Gels are Ecocertcertified and paraben-free.

The verdict: I felt thoroughly rejuvenated afterwards and my skin looked great the next day.

I was given post-treatment aftercare to take home

– the Byonik Concur Anti-pollution and Anti-ageing skincare, which strengthens and nourishes the skin’s natural protective barrier.

Business benefits: Treatments can be carried out year round, even after sun exposure and during pregnancy.

It works alongside invasive and non-invasive treatments such as injectables, threads, skin peels and all common lasers, to support skin integrity and boost recovery, so it’s a very versatile product for any business.

Tried by Vicky Eldridge Pure Swiss Aesthetics recommends charging from £275 for the hour-long treatment. Call the brand on 01621 828384

professionalbeauty.co.uk

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Formostar Infrared Body Wrap Developed and manufactured in Germany using innovative Far-infrared technology.

The heat generated by Formostar system penetrates deep into the body where fat deposits exist, the result is increased rate of metabolism which breaks up fat tissues releasing more energy.

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This enables the formostar to aid the following: H Weight Loss H Body Contouring/Reshaping H Fat & inch loss H Pain Relief/Arthritis H Detoxification H Reduces stress H Cellulite Reduction H Well-being

Mobile: 07766 746541 Tel: 01634 959229 Email: enquires@formostaruk.com

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* Just 4 treatments per day and no need for additional staff

08/03/2019 17:14

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13/02/2019 13:49

137 New Products

Environ New from Environ are limited-edition Skin Concern Kits designed to treat three modern-day concerns – ageing, dehydration and breakouts. The Skin Revival Kit targets wrinkles with collagenstimulating products Skin Essentia VitaAntioxidant AVST Moisturiser, Focus Care Youth+ Tri BioBotanical Revival Masque and Youth Essentia Vita-Peptide Eye Gel. The Skin Hydrate Kit focuses on hydrating dry skin with vitamin and antioxidant-packed products from the Skin Essentia and Focus Care lines, while the Skin Clarity Kit works to calm inflammation with products packed with hydroxy acid.

Trade: from £46.50 020 8450 2020 (IIAA) iiaa.eu

ALL

kitted OUT

Smart skincare kits and duos launch to tackle a range of concerns, while nail and make-up collections reflect the warmer months set to come

Guinot and Mary Cohr

Celluma The single-mode Celluma Clear device emits blue and red wavelengths for the treatment of acne, pimples and lesions. Suited to both teen and adult onset acne, the Celluma Clear aims to offer a non-toxic, non-invasive alternative to topical acne solutions and may be used in salon or retailed to clients for home use between appointments. The device measures 16x8 inches with a treatment area of 14x6in.

Trade: £495 020 3981 3993 celluma.co.uk

Guinot’s new Clean Logic cleansing duo has been formulated with anti-ageing properties for delicate skin.

Lotion Revitalisante Clean Logic is packed with jojoba oil and trace elements to remove dead skin and accelerate cell renewal, while Crème Dermaquillante Clean Logic restructures the lipid barrier using a combination of shea oil and hydrocyte complex with hyaluronic acid. Meanwhile, sister brand Mary Cohr has launched “New Cell” Serum, which revitalises skin using a combination of phytic acid and white orchid.

Trade: £17.50 each for both Clean Logic products; £26.65 for Mary Cohr’s serum 01344 873123 uk.guinot.com uk.marycohr.com

professionalbeauty.co.uk

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New Products

138 CND CND’s RescueRXX keratin treatment and Solar Oil nail and cuticle oil are now available in easily portable pens, which twist at the top to dispense a dose of product and have a built-in brush to apply to nails. RescueRXX is a daily treatment that helps repair, strengthen and moisturise damaged nails, while Solar Oil uses jojoba, rice bran and sweet almond oils to penetrate cuticles and nails, preventing them from becoming brittle.

Trade: £5.45 for RescueRXX, £4.95 for Solar Oil 0333 000 7000 (Sweet Squared) sweetsquared.com

Sienna X New from Sienna X comes the Brows Illuminator Duo, a double-ended highlighter, designed to define and enhance the arch and brow line. At one end is a concealer, intended to hide imperfections and streamline the brow, and at the other is a Champagne-coloured shimmer stick to highlight and contour the brow line.

Trade: £9 0333 600 1200 sienna-x.co.uk

Jane Iredale The mineral make-up brand’s Spring Collection comprises Solar Flare PurePressed Eye Shadow Kit, a vegan-friendly, metallic eyeshadow compact with hues ranging from burgundy brown Cosmic to deep taupe Corona; Sunset PurePressed Blush, a warm pink and glittering gold blush packed with antioxidants to nourish skin; and the GreatShape Eyebrow Kit, which is available in Ash Blonde, Blonde and Brunette.

Trade: £23 for the Eye Shadow Kit, £26 for the Blush, £14.50 for the Eyebrow Kit 020 8450 2020 (IIAA) janeiredale.com

Lava Shells Shared Beauty Secrets is celebrating 10 years of Lava Shells with the launch of a new circulationaiding, self-heating massage tool. The Cowrie Lava Shell is designed to enhance express treatments already on your menu, such as manicures, pedicures and facials, with the addition of a mini massage. The shell stays hotter for longer than stones, due to a natural exothermic reaction, and requires no electricity to heat up.

Trade: £99 for Cowrie Lava Shell Kit and training 01295 235511 (Shared Beauty Secrets) sharedbeautysecrets.com

professionalbeauty.co.uk

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Mii Mii is launching two highlighters to sit alongside its award-winning pink nude Leading Lady shade as part of its new Light Loving Illuminator Collection.

Both the soft-pearl Shining Star and champagne-gold Golden Goddess highlighters are infused with pearlised particles to hydrate skin, and transform from powder to a lightweight cream on application to give a natural-looking glow.

Trade: £9.48 each 0345 217 1360 (Gerrard International) gerrardinternational.com

New Products

139

Murad Night Fix Enzyme Treatment is designed to be used overnight and works with the body’s circadian rhythm to treat signs of sleep deprivation such as dryness, dullness, dehydration and fine lines. Key ingredients include anti-ageing peptide chronopeptide to support the skin’s natural repair process, tri-enzyme technology from red and green microalgae to provide antioxidant protection and help detoxify; and patent-pending aroma technology with violet, cedarwood and lemon.

Trade: £37.92 0844 472 7050 murad.co.uk

Revitalash Lash and brow growth serum brand Revitalash has expanded its range to include other eye products, like new Aquablur Hydrating Eye Gel & Primer. Formulated to moisturise and smooth the eye area, the oil-free gel helps to blur imperfections and create a smooth foundation for make-up on and under the eyes. It contains hyaluronic acid to plump and hydrate, kombucha to improve skin tone and nutrient-rich sea kelp for anti-inflammatory benefits.

Trade: £27.50 0333 014 2434 revitalash.co.uk

Thalgo In plenty of time for summer, Thalgo’s new launches are Ma Douche D’Été and Mon Eau D’Été. The former is an exfoliating shower gel to prepare the skin for sun exposure and a lasting tan, with micro-algae extract to help remineralise the epidermis while fine sand particles gently exfoliate. Mon Eau D’Été is an alcohol-free body mist to refresh and hydrate skin while leaving it feeling soft. Both products are scented with a vanilla, coconut and monoï fragrance.

Trade: £8.50 for the shower gel, £13 for the body mist 020 7512 0872 thalgo.co.uk

professionalbeauty.co.uk

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New Products

140 Lash Perfect There’s a new style of Magnetise Magnetic Lashes from The Eyelash Design Company, this time with three magnets for firmer hold and better fit. The Natalia Magnetic Lashes have a longer strip to cover the whole of the eyelid line and create a more dramatic look than the brand’s Gigi and Meghan styles. The lashes are now available in six different styles and are designed to blend in with natural lashes.

Trade: £12.95 020 8500 9028 lashperfect.co.uk

Elemis Each 30ml bottle of the new Pro-Collagen Definition Face & Neck Serum is powered by up to 1.5 million plant stem cells, which target loss of density in thinning skin. The serum has been formulated to combat “tech neck”, the drooping and neck lines that come from looking down at phones, keyboards and tablets. Key actives include sea holly and edelweiss plant stem cells and brown algae oligosaccharides.

RRP: £92 0117 316 1888 elemis.com

Jessica The pro nail brand has launched its first acetone-free polish remover. The non-oily, non-smear formula of Jessica Non-Acetone Nail Polish Remover is designed to be kind to sensitive skin and dry or brittle nails. It helps cuticles and nails to retain moisture and is ideal for regular polish changers. It leaves nails feeling nourished for healthy nail growth.

Trade: £8.40 for 16oz, £4.10 for 4oz 0345 201 0825 (Gerrard International) gerrardinternational.com

Hara For spring, Hara has launched a limited-edition collection of nude gel-polishes, inspired by catwalk looks from the SS19 fashion weeks.

The six shades are pale-toned Beige En Beige and Pebble Beach, soft brown Desert Dream and Overnight Oats, and khaki-tones In The Army and Military Honour. Techs who buy the new polishes at Aston & Fincher stores will receive a free collection poster to help promote the range (while stocks last).

Trade: £4.99 each 0345 201 0825 (Aston & Fincher) astonandfincher.co.uk

professionalbeauty.co.uk

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New Products

141 Repêchage The Repêchage Triple Action Peptide Mask is now available in a concentrated fluid form with the launch of the new Triple Action Peptide Serum, which offers a more intensive treatment.

The serum works to leave skin feeling more hydrated, firmer, and brighter. Key ingredients include palmitoyl tripeptide-1, known to help reduce the appearance of wrinkles, smoothing palmitoyl tripeptide-5, firming palmitoyl tetrapewptide-7 and nourishing laminaria digitata extract.

Trade: £45 0800 731 7546 beautyfromthesea.co.uk

Caudalie S.O.S Intense Moisturizing Cream is the latest addition to the Vinosource line, designed to moisturise and replenish sensitive skin. The cream, launching in April, is rich and soothing to work on redness and tightness and leave skin more comfortable. Active ingredients include organic grape water, grape seed polyphenols, olive squalane and borage oil.

RRP: £25 020 7498 8944 uk.caudalie.com

Docteur Renaud The French brand has launched three skincare duos. The first pair is Rebalancing & Soothing Youth Solution and Cream for sensitive and irritable skin, with allantoin and vitamin B5. The second is Intensive Hydrating Youth Solution and Cream for extreme dryness, featuring poppy flower stem cell extracts and hyaluronic acid. Finally, the Resurfacing Night Peel Youth Solution and Intensive Renewal Youth Cream duo is designed for skin in need of regeneration, with jasmine flower stem cell extract and AHA/AHB complex.

Trade: from £54.60 per duo 01452 864574 (Skin Evolution) skinevolution.co.uk

Pevonia New from Pevonia is Power Repair RapidRestore Neck & Chest Serum and Cream.

The product uses a blend of marine collagen and marine elastin peptides along with other ingredients including glyceryl glucoside, kigelia Africana, shea butter and sodium hyaluronate to lift, tighten and sculpt the neck and chest. The double-pump packaging dispenses the cream and serum together for ease of use, while both textures are formulated to be easily absorbed.

Trade: £44 01449 727000 pevonia.co.uk

professionalbeauty.co.uk

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Web: www.brazilianbootylift.co.uk Get Social: @brazilianbootylift

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Classified

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CALL NUR TANYERI on 020 7349 4796 or email nur@professionalbeauty.co.uk Project1_Layout 1 05/03/2019 14:34 Page 1 Salon Supplies

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Career Path

144

How to make it as a...

franchisee Justyna Rostek, director of Guinot Salon in Earlsfield, on how to join a franchise network with an established brand and become a successful franchisee

1. Understand it’s a big commitment

to clients. It’s like someone is holding your hand every

“I wanted to launch a salon focused solely on skincare

step of the way.”

after seeing several businesses successfully specialising in just one service, such as waxing or nails, but I didn’t

3. Read the finer details

want to go it alone. I knew opening a franchise would be

“If you want to be a franchise salon it’s advised that you

a long-term commitment – the agreement with Guinot

become a limited company and are VAT registered, so

is minimum 10 years – so I had to think about it long and

set this up as soon as you can. The location of your

hard. However, I had worked with the brand in some

salon is entirely up to you but make sure you’re not

capacity since 2006 and knew the products and

positioned too close to another franchisee and check

treatments delivered results, so I joined the Guinot

out the local clientele to see if it matches your offering.

franchise scheme and opened my salon in Earlsfield

“However, there are rules regarding what the

in November 2015.”

premises needs. For example, to become a Guinot

2. Be prepared to invest

franchise, your property must be at ground level on a

“To become a franchisee with a leading brand you have

include at least two treatment rooms. You can’t shop

to pay to join the franchise network – the initial fee with

around for furniture either as it has to be official

Guinot was £7,500. However, although there’s an

franchise pieces you buy from the company, from the

upfront cost, the brand is instrumental in helping you

sink units and trolleys, to reception desk and retail

get your salon off the ground, working with you on the

display shelves.”

business plan, planning permission and legal aspects around required licensing. Plus, banks tend to see

4 .You become part of a family

franchises as a safer business option because there’s

“The thing I like most about being a franchisee is that

more of a chance of succeeding, so you’ve got a better

the support doesn’t stop once your business is open,

chance of securing a loan.

which is one of the reasons I chose this option. The

busy high street, have a shop front with a window and

“Once up and running, there’s also a monthly cost

brand is putting its name on your business so it wants

involved; with Guinot you pay it 2.5% of your monthly

you to succeed, which is why the company checks to

treatment turnover, but it’s not for nothing. You have

see if you’re reaching your goals, and if not, it will look

access to a dedicated marketing team who write your

at what can be done to help you get people in, such

marketing calendar for the year, and every six weeks

as creating exclusive offers. Also, the network is full

the materials delivered are delivered to your door,

of other franchisees who are in the same boat as you,

ranging from posters and wording for emails or social

which is great for knowledge sharing. We’re a close-knit

media posts, to step-by-step advice on how your

group that talks constantly via WhatsApp. We’re a

therapists should sell the new offers or treatments

little family.” PB

professionalbeauty.co.uk

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13/03/2019 12:53

COMING SOON

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11/02/2019 18:22

SCulpt CACI’s new body system SCULPT, uses a unique combination of electrical impulses, waveforms and specific frequencies which penetrate deeper than other technologies to tone and firm the underlying body muscles.

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