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I’m interested in offering brow lamination at my salon. What does the treatment involve and what sort of revenue can I expect?
Eyebrows have been taking centre stage over the past few years, and we now have a real trend – brow lamination. From fluffy and feather brows, to soap brows (where you use soap to set brows) and perfectly styled boy brows, they contour the face and draw attention to the eyes.
Brow lamination makes eyebrows look thicker and fuller straight away. During this treatment, brows are perfectly shaped, defined and set into the desired position for a natural lasting finish. A brow lift is the perfect way to get especially disruptive and stubborn eyebrow hairs into tip-top shape, cover any gaps and create fullerlooking, dense eyebrows that look natural, without using painful treatments such as microblading or permanent make-up.
The 9-step treatment takes a total of 13 minutes to complete. To begin, the brow area is cleansed of all make-up and natural oil residue from the skin, using a saline solution. Brows are brushed and combed into the desired shape. Lash perm is applied to the brows for a set time, ensuring any unwanted overspill around the brows is cleaned off properly.
Once the lash perm is removed, a neutralising agent is applied to the brows for a set time. This neutralising agent is then removed and the area cleansed with a saline solution to completely remove any residue. The treatment is completed with a brow tint, and neatening up the brow shape by trimming any longer hairs with brow scissors if needed.
Salons can generate valuable extra revenue with this new, on-trend service and use the opportunity to increase customer loyalty. You can offer brow lamination as a stand-alone treatment priced between R200 and R350, depending on the area and location of your salon. Or, this treatment can be paired with other services, such as a lash curl or lash lift treatment to incorporate a holistic, added value, in-salon experience.
Anyone wanting to achieve the perfect shape, fullness and long-lasting results the natural way should ask their favourite salon for this service. PB
Pieter Vermeer is the owner and MD of AMSco, the sole agent for the RefectoCil product range in Africa. In addition to marketing and selling, Vermeer is also committed to customer service and training.
