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How to nail your waxing service

KIERAN READ quizzes top waxing experts on how to B keep hair removal clients committed to your salon or spa. uilding a strong waxing client base for your beauty business is not only essential as a reliable source of revenue, but can 3. Never double dip “Double dipping is when a therapist uses a spatula to apply wax to a client, and then reuses the same spatula to apply more wax later on. This is deemed 6. Take pride in your equipment “Clean your heater after each client. It only takes 20 seconds to apply equipment cleaner to a wax strip and then give it make your customers feel like as extremely unhygienic as the a good wipe around,” advises part of a family. ‘clean’ wax in the pot becomes Claire Prior, head educator and contaminated with the bacteria, waxing specialist for Outback 1. It’s about close communication hair and even blood from the client Organics.

“Don’t forget to do a full that has remained on the spatula,” consultation with your clients says Annabelle Pescaglini, product 7. Go the extra mile every treatment. Has their manager at Sienna X. “Each “During a leg wax treatment, medication changed? Are they spatula should be disposed I would always remove the using skincare containing retinol of hygienically after each wax hair from the client’s toes and or a high level of vitamin A, which application and removal.” feet. During an intimate wax, can make the skin thinner and I would always remove any more sensitive? Are they allergic 4. The thinner the better hair on the buttocks and inner to sticking plasters, pine or tree “Make sure wax is applied thinly, thighs as well. Clients like to nuts such as macadamia, hazelnut, evenly, and at a high temperature, feel that you’re giving them shea butter or cacao?” advises quickly and comfortably. This that extra care and attention,”

Tracey Smith, founder and director not only makes it nice and easy says Caroline Mears, a waxing of Ashmira Botanica. for therapists performing the expert from Waxpert, one treatment but less painful for of Perron Rigot’s educators. 2. Ask loyal clients to clients,” says Jessica Kilby, waxing support you online specialist at Australian Bodycare. 8. Reward repeat customers

“With the internet and social “Loyalty schemes are a great media, clients are more savvy 5. Charge what you’re worth way to keep your clients and will look at reviews to “Get your pricing right. Too cheap returning, it will make them ensure they’re getting the best and people will wonder why feel valued and it’s a good service. If you have great reviews your service is priced so low, but way of thanking them for their that state how hygienic your too expensive and they will look custom,” says Stone. service is, then they’re sure to elsewhere for a saving. Know go to you as they know they’re your customer and competition in The above information is extracted getting a clean, safe treatment the area and price accordingly,” from an article that their peers can vouch for,” explains Lisa Stone, Salon that was originally published advises Wax:one education System’s Just Wax educator in the May 2020 issue of ambassador Kirsti Turrel. and wax specialist. Professional Beauty UK.