Perfecting your aesthetics practice

holistic THE FACTOR

As the demand for aesthetic procedures continues to rise, a strong correlation between result and service is expected by patients who opt for anti-ageing and skin-related treatments, writes DR JAN NEL. I t is important to note that a procedure alone forms a small part of the holistic experience that a patient has when walking through your practice doors. The success of your business is not solely reliant and change facilitated in the consultation room. Train your employees well and continuously to create a space to empower them to be confident in talking to patients, as this contact point is

The current landscape of on the treatment just as important as the contact aesthetic medicine is continuously changing. There has been a great focus on research with regards or the procedure but rather on the with the clinician. Elements to skin-related medicine and procedures that allow for change whole experience. The success of your business is not solely reliant on the treatment and growth in procedural options, or the procedure but rather on to allow for a bigger scope of the whole experience. I construct modalities that marry medicine and to be accommodated and to the patient experience by looking skincare to anti-ageing. be recognised, just as much as at all facets of contact.

With all of these changes, it is the external physical landscape. These include: just as important to continuously With this in mind, change is • Booking system change alongside the everinevitable. How we encourage and • First point of contact dynamic world of aesthetics, as / or facilitate this change plays an • Friendly and reliant well as the beauty industry. In my integral part of the success of any communication own practice I have, with trial and beauty or aesthetic business. That • Experience of reception error, had to evolve and change being said, we need to look at this upon arrival to not only meet the needs of my as a process and alongside this, • Consultation duration and patients, but also the requirements there is another process on the application of the industry to allow for healthy periphery that needs to enjoy just • Truly listening to patients growth with regards to my as much attention. • Follow-ups after any business and clientele. A clear vision of progression procedure done. PB with regards to the look and

Emotional landscape experience of your business is Dr Jan Nel of GenPracis is

I think it is important to understand just as important, to understand a Cape Town-based specialist in non-surgical that anyone who walks through that from the first phone call to injectables, with an A-list your doors comes with their the payment, there needs to be clientele. He strives to own story. There is an internal a strong and solidified process enhance a patient’s natural looks without them ever looking ‘done’. emotional landscape that needs that forms part of the experience