Waxing
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How to nail your waxing service
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KIERAN READ quizzes top waxing experts on how to keep hair removal clients committed to your salon or spa.
uilding a strong waxing client base for your beauty business is not only essential as a reliable source of revenue, but can make your customers feel like part of a family. 1. It’s about close communication “Don’t forget to do a full consultation with your clients every treatment. Has their medication changed? Are they using skincare containing retinol or a high level of vitamin A, which can make the skin thinner and more sensitive? Are they allergic to sticking plasters, pine or tree nuts such as macadamia, hazelnut, shea butter or cacao?” advises Tracey Smith, founder and director of Ashmira Botanica. 2. Ask loyal clients to support you online “With the internet and social media, clients are more savvy and will look at reviews to ensure they’re getting the best service. If you have great reviews that state how hygienic your service is, then they’re sure to go to you as they know they’re getting a clean, safe treatment that their peers can vouch for,” advises Wax:one education ambassador Kirsti Turrel. online @ probeauty.co.za
3. Never double dip “Double dipping is when a therapist uses a spatula to apply wax to a client, and then reuses the same spatula to apply more wax later on. This is deemed as extremely unhygienic as the ‘clean’ wax in the pot becomes contaminated with the bacteria, hair and even blood from the client that has remained on the spatula,” says Annabelle Pescaglini, product manager at Sienna X. “Each spatula should be disposed of hygienically after each wax application and removal.” 4. The thinner the better “Make sure wax is applied thinly, evenly, and at a high temperature, quickly and comfortably. This not only makes it nice and easy for therapists performing the treatment but less painful for clients,” says Jessica Kilby, waxing specialist at Australian Bodycare. 5. Charge what you’re worth “Get your pricing right. Too cheap and people will wonder why your service is priced so low, but too expensive and they will look elsewhere for a saving. Know your customer and competition in the area and price accordingly,” explains Lisa Stone, Salon System’s Just Wax educator and wax specialist.
6. Take pride in your equipment “Clean your heater after each client. It only takes 20 seconds to apply equipment cleaner to a wax strip and then give it a good wipe around,” advises Claire Prior, head educator and waxing specialist for Outback Organics. 7. Go the extra mile “During a leg wax treatment, I would always remove the hair from the client’s toes and feet. During an intimate wax, I would always remove any hair on the buttocks and inner thighs as well. Clients like to feel that you’re giving them that extra care and attention,” says Caroline Mears, a waxing expert from Waxpert, one of Perron Rigot’s educators. 8. Reward repeat customers “Loyalty schemes are a great way to keep your clients returning, it will make them feel valued and it’s a good way of thanking them for their custom,” says Stone. The above information is extracted from an article that was originally published in the May 2020 issue of Professional Beauty UK.
