2 minute read
Making the most of your time
CULTURE CLUB
The concept of culture in the workplace sounds like something only massive corporates focus on, but this is not the case, writes LAUREN GIBSON. ccording to the dictionary definition, culture in the workplace is the ‘ideas, customs, and social behaviour of A business or organisation carries itself both internally (to your staff and the engagement thereof) and externally (with your customers, consumers and clients). No matter the size of your business, you Sense of belonging Many research articles on culture and followers (in this case your clients) have shown that consumers are attracted to where they feel they belong, and to a certain set of values, a particular people or society’. should be creating a culture in your tangible appreciation and genuine
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Loosely translated, this means workplace and may have already care. This speaks right into our the ‘way things are done here’ done so without even realising it. industry and businesses. and speaks to The internal and external how your environment of culture in the Review workplace is also interlinked. If As the world and industries change, there is a toxic or negative culture it is often important to review your in the workplace, this could have organisational culture (just as you a spill over effect on your external should frequently review your clients, which is something they will business) and see what changes pick up when engaging with your need to be made to ensure employees, or visiting your salon incremental improvements. or spa. One impacts the other, so a A question to ask yourself is: happy strong culture means happy Do I understand the current mindset employees and therefore, happy and culture in my business? And guests or clients. where does it need to change or Value alignment question – great! This means that you Culture determines the are tuned into your people and what value alignment between your business requires. the organisation and But, if you cannot answer that the people working in question, it means you get the it. So not only does opportunity to dive deep into your having a strong business culture with the chance to organisational stop, pivot and make the necessary culture speak to changes to rebuild your culture and your brand power and way of doing things. business strength, it I encourage you to start by asking also aligns employees yourself the above question. It will to your business allow you to either tick off that vision and mission you have a strong culture in your to ensure results are workplace, or it will allow you to delivered. create one. Jump in and enjoy the The upside discovery. PB of a powerful shift towards? If you can answer that organisational culture Lauren Gibson has over 15 means it can also years of experience in the attract external professional skincare industry. consumers to your Having been in strategy and management for the last six business and is years with Dermalogica, she is often part of the passionate about coaching, self-care and reason that they forward thinking in businesses. Gibson has completed her PG Diploma in Management turn into loyal Practice with UCT GSB and looks forward clients over time. to a new career internationally.
