Professional Daym by Professional /dāym/

Do business like a daym | Volume 1 Issue 3

A R E YO U A

Rule Breaker Rule Maker OR A

CALLIE & EMILY Passion, Ambition and Innovation

PEG GRISWOLD founder of MTM

DAY M -A P P ROVE D M A N C O RE Y M E HA F F Y

RURA L DE V ELO PMEN T RO CK S TA R

BETSY BELL

Founder Publisher/Editor-in-Chief betsy@professionaldaym.com

SUSANNAH SODERGREN

Associate Publisher

susannah@professionaldaym.com

NICHOLE BALLARD

Deputy Editor

nichole@professionaldaym.com

NANCY VESSELL

Editor-at-Large

ANNE TUCKLEY

Stylist

REGINA PETERS

Illustrator

VIRGINIA WILSON

Advisory Board President CARI NICHOLS

Advisory Board Vice President

CONTRIBUTORS Photographers Anthony Jinson, Nichole Ballard Writers Nichole Ballard, Keith Enloe, Jennifer Liu, Bondi Wood, Nicole Flood, Matt Cowell, Susannah Sodergren, Nancy Vessell, Cari Nichols, Molly Wright Editorial Inquiries editorial@professionaldaym.com

ADVERTISING Conner Liberto Sales Representative Northern Region conner@professionaldaym.com Audra Buxton Sales Representative Central Region audra@professionaldaym.com Advertising Inquiries advertising@professionaldaym.com

PROFESSIONAL DAYM MAGAZINE Do business like a daym. PO Box 15, Auxvasse, Mo., 65231 Phone: 573-310-1357 Fax: 573-386-2268

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b i s t r o

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WEB DESIGN + PRINT DESIGN + VIDEO + EMAIL MARKETING + SOCIAL + BRANDING + STRATEGY

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COREY MEHAFFY The president of MAEDC broke all the rules and turned into a rural development rock star.

Legacy LOIS POLLY

She counted every penny and was a banking wiz in Moberly.

Startup Diaries #003 CALLIE PAGE & EMILY CURTIS PHOTOGRAPHY A team who turns a profit and built a successful photography business in Centralia: Population < 5,000.

TABLE OF CONTENTS

Daym-Approved Man

Are you a Rule Breaker? QUIZ

Find out what type of rule breaker you are and read about our local rebels in business.

Business Report Peg Griswold ESTABLISHING AN EMPIRE Starting a business at the age of 50 isn’t unheard of, but turning that business into a multimillion-dollar company might be.

ST. MARY’S EXPANDING A partnership for good: JCMG and St. Mary’s Health Center.

Professional /daym/

helping

Women define their

RM Designs By

Becky McHugh FeatuRing CaRlisle & PeR se Clothing and accessories www.carlislecollection.com BeckyMcHugh@me.com

573-268-9955

Professional /daym/

Oh yes ... 2012-2013. I had reached what I thought had to be the pinnacle of my career. I had worked my way up to become the publisher of Columbia Home and Columbia Business Times magazines. After all those years I spent struggling, in school, I had finally found something I excelled at. Being average or below average in school does not mean you will

LETTER

Where was I?

be below average in life. It might mean, you learn in a different way. Life’s not like school

BETSY BELL FOUNDER

though, so don’t lose hope. You can accomplish anything. That being said, it is important to remember that nothing lasts forever. Right when you get comfortable, unexpected change will knock down your door and butt it’s way into your life. After seven years of employment there I stood, digging for my keys in my purse that doubles as a trash can, thinking, “What have you done? You must be insane. You just quit.” I was in a state of shock, even though it didn’t come as a total surprise. During the months leading up to that moment I noticed I was in a bit of a stormy patch. Accomplishing everyday tasks had become oddly difficult. Things that should have been simple became insurmountable obstacles. In the blink of an eye, long--term positive relationships became strained. Every piece of electronic equipment I owned was malfunctioning and all of China was sending me daily emails that no one could figure out how to filter from my inbox. I remember there was a moment that I confronted God. I was sitting at my desk. I threw my hands up in the air. I looked up to the heavens and said, “You are doing something and I want to know what it is!” Most people are resistant to change. I am. But I’ve learned it will come, as sure as the sun and twice as fast. And if God want’s you somewhere else, he’ll let things get pretty uncomfortable. I’m sure Jonah wasn’t so cozy inside the belly of that fish either. As I drove home I was pretty sure my husband was going to kill me. The last words he had said to me that day were, “Whatever you do, don’t quit”. Of course, in his usual solidas-a-rock fashion, he was calm, cool and fully supportive. We sat down, looked over the expenses, cut out what felt like evvverrrrrything. I was even going to watch our two girls (Nola, 2, and Georgia, 4) myself. After two weeks I realized that was way harder than working and this momma was gonna need to get a job. The next morning I picked up the phone and called Mike Brooks, director of R.E.D.I. and the Columbia Downtown Business Incubator. I said, “Mike, there are too many stories left to tell.” I applied and was accepted into the business incubator, a wonderful community resource that so many have yet to discover. To be continued …

Betsy Bell call (573) 310-1357.

Professional /daym/

BY KARI REICHARD PHOTOGRAPHY

BEHIND THE SCENE

/daym/: The title given to a woman

equivalent to the rank of a knight. With strength, savvy and spirit. That’s how a daym does business.

NOTES What constitutes a rule breaker? That’s the question we asked ourselves when brainstorming this issue. Is it someone who is told “No” but finds success following her own path? Is it someone who fights well past the point any sane person could to achieve something? What about those who think outside of the box and go around obstacles instead of crashing through them? We think it’s all of the above. Most of the people featured in this month’s issue have these qualities listed above, but we know our readers are rule breakers in their own right. Read about Peg Griswold, who started a multimillion-dollar company at the age of 50, and about Callie Page and Emily Curtis who are successfully running a photography business in a small town.

NICHOLE L. BALLARD DEPUTY EDITOR

Professional Daym Gives Back welcomed 1canoe2 cofounder, Beth Snyder, as the speaker at our first event last month. Snyder shared the colorful story of her local letterpress company’s quick rise to international success. Thanks to Columbia’s R.E.D.I. Downtown Incubator for hosting and to Mid-America Mortgage for sponsoring and sharing Cari Nichols, who kicked things off with her inspiring intro.

PHOTOS BY NICHOLE L. BALLARD

Professional /daym/

CARI NICHOLS TITLE: Mortgage Loan Officer and Corporate Marketing Director YEARS WITH MID-AMERICA MORTGAGE: 10 AREAS OF EXPERTISE: Home, Commercial and Jumbo Loans SPECIALTY: That would be our exclusive Jumbo Loan program. WHAT IS A JUMBO LOAN AND WHO NEEDS ONE Mid-America Mortgage Services, Inc. offers jumbo loans at a wonderful rate!!! Our jumbo loan program is exclusive to the mid-Missouri market and can save thousands and thousands of dollars. The max loan limit for the conventional conforming market is $417,000. A jumbo loan is a fixed rate loan exceeding this loan amount. Generally, a lender will originate a first mortgage for $417,000 then originate a second mortgage for the remaining loan balance .... at a significantly higer rate (for customers refinancing loan balances exceeding this amount, purchasing a home or securing permanent financing on a newly built home valued at or above $600,000). We have done SEVERAL jumbo loans lately for newly constructed homes in town. Anyone curious should call today and ask for Cari. It’s my specialty.

N M LS # 3 315 5 7

( 5 7 3 ) 8 7 5 -110 0 Cari@mamort.com 2 0 0 E . Wa l n u t St . , C o l u m b i a

Professional /daym/

BUSINESS REPORT A regional perspective on business news. GRANTS C O L UM B I A MFA Oil Foundation awarded grants to the Family Counseling Center of Missouri, Inc. in Columbia.

ECONOMIC DEVELOPMENT H UN T SV I L L E The City of Huntsville received a $500,000 Community Development Block Grant from the state department of economic development for wastewater treatment improvements.

M O B E R LY The Moberly Area Industrial Park has been recertified as ‘development ready’ by the state. “This greatly reduces the amount of time needed for a company to start the process of developing a facility that meets their needs,” said Corey Mehaffy, President of Moberly Area Economic Development. “Through the recertification process the site continues to meet the standards of Missouri’s Certified Site Program.” The site must maintain standards and be recertified every three years. The area has also been

designated an AT&T Fiber Optic Park and designated as an Elite Site through the Ameren Elite Site program. The park was chosen by MFA Oil for a 33-acre warehouse and distribution center.

ACQUISITIONS AND MERGERS J E F F E R S ON CIT Y Farmer Holding Company purchased the building at 118 E. High Street with intentions to rent out the lower floor for commercial or office use and the second floor for office or residential use, according to an article in the Jefferson City News Tribune.

B OON V I LL E Cooper County Memorial Hospital formed a partnership with Rural Community Hospitals of America, LLC. RCHA manages and operates rural hospitals in the public and private sectors. The news was printed in the Boonville Daily News.

BIDS FAYE TTE Glove Con of Fulton was awarded the Daly/Clark kitchen renovation project,

*Information listed in the business report is sourced from local newspapers, press releases, public records, social media, area experts and reader tips.

a new district central office. The bid amount is for $486,983, which is $5,000 under the project’s estimates.

CO L UMBIA APAC-Missouri, LLC of Columbia won a $2.9 million contract for work on the Moniteau Creek bridge. Columbia Public Schools is accepting sealed bids for the Rock Bridge Elementary School Renovation Project until March 20. Bids must be submitted by 2 p.m. Bids for consulting purposes pertaining to the preparation of the Terminal Area Master Plan at the Columbia Regional Airport are due by 5 p.m. March 21. Mediation Services for Citizen Police Review Board Mediation Pilot Project bids are due March 21 by 5 p.m. Bids for the Retail Market Study RFP for Columbia are due by 5 p.m. March 21.

AWARDS L A K E O F T HE O ZA R KS MarineMax Lake Ozark received Top Gun honors in 2013. The company ranked No. 1 in the service, parts store and business office categories.

The Lake of the Ozarks Regional Economic Council named Dierbergs Lakeview Pointe 2013 Business Partner of the Year, Phyllis Marose of Putt N Stuff Family Fun Center 2013 Business Person of the Year and Kirby Liesmann of Kirby’s School of Wake 2013 Emerging Enterprise of the Year. Krantz & Associates RE/MAX Lake of the Ozarks was recognized as the No. 2 team and as having the second-highest number of transactions in the state by RE/MAX Mid-states.

A S HL A ND Forbes ranked Boone County National Bank, a Central Bancompany community bank, No. 18 in its 2014 review of America’s best banks.

CO L UMBIA Debby Cook Interiors was awarded Best Of Houzz by Houzz, the leading online platform for home remodeling and design. The 10-yearold interior design firm was chosen by the Houzz community. The Best Of Houzz Customer Satisfaction award honorees are determined by a variety of factors, including the number and quality of client reviews a professional received in 2013.

The 10-year-old interior design firm was chosen Professional /daym/

News from around the region

Forbes ranked Boone JEFF E R SO N C I T Y Servpro was ranked in Entrepreneur magazine’s top 10 list of Franchise 500 companies for the fifth straight year. The company was ranked No. 7 on the list. Servepro is a cleaning and restoration business with a local franchise in Jefferson City.

M O B ER LY The Macon Chronicle-Herald reported Gary Devenport received three awards at the 2014 Wausau Homes annual Marketing Conference. Devenport of the Moberly Wausau Homes received the Platinum Builder Award, Voice of the Customer Award and Centurion Award.

BRIEFS C O LUM B I A The Columbia Missourian reported that the city of Columbia is closer to completing a purchase of wind energy from an undisclosed northwest Missouri wind farm for an estimated $900,000. Boone County Recorder of Deeds Bettie Johnson is retiring at the end of the year. The Columbia City Council rejected the TIF proposal. City leaders are now looking for alternative sources to finance the $19.75 million infrastructure needed for downtown development. The Columbia

Missourian reported that several firms interested in residential developments told city officials they would pull their projects if a solution was not found for the infrastructure improvements soon. Jerry Taylor announced he is retiring as CEO of MFA Oil effective Aug. 31. Chief operating officer, Mark Fenner, will take over Taylor’s duties. The company stated Taylor is remaining with the company to lead MFA Oil’s investments in MFA Oil Biomass, AgFuel Energy Systems and WasteWater Logic. Earlier this year MFA Oil sent a letter signed by Taylor to its customers discussing the propane shortage in the Midwest. MFA attributed the reason for the shortage to inadequate inventory levels from over exporting the gas. The company also listed record propane demands for grain drying and the closure of a large pipeline as further reducing inventory. The company said it is working with legislators to change the exporting process in order to have better control over inventory and prevent price hikes on propane associated with shortages.“MFA Oil is working with legislators to review how exports can be controlled in the future, with government agencies to release energy assistance funding and with the attorney general’s office to review the

issues surrounding this situation so that it will not happen again.”

BO O NV IL L E Morning host of 1370 KWRT radio and Pirate Radio Network announcer Dane Gregg resigned in February, according to a Boonville Daily News article.

L A K E O F T HE O ZA R KS Lake of the Ozarks West Chamber of Commerce announced Karie Maasen as its new executive director in February.

F ULT O N Backer’s Potato Chips caught fire in February during the snowstorm and closed for a week. There were no injuries from the blaze that started because of a clogged heat exchanger. Fulton Medical Clinic, 850 W. Hospital Drive, has expanded its hours and is accepting new patients.

JE F F E R S O N CIT Y Capital Region Medical Center broke ground on its $37 million expansion in February. The Missouri Association of REALTORS elected Ryan Gattermeir as the 2015 treasurer at its conference in Jefferson City. Other 2015 election announcements include President Gary Nelson

and President-Elect, Miles Noennig. 2014 officers are Jim Gamble, president; Gary Nelson, president-elect; Miles Noennig, treasurer; Sharon Keating, co-owner of RE/MAX Jefferson City, immediate past president; and Ryan Gattermeir is treasurer-elect. Owner of Therapeutic Touch Wellness Center, Gloria Baker, is selling her building at 1128 Jefferson St., and offering the purchase of the building and property and/ or the business, according to an article in the Jefferson City News Tribune.

ROLLA The 26th Annual Rolla Home and Business Expo is being held at the Gale Bullman Multi-Purpose building March 21 from 3 p.m. – 8 p.m. and on March 22 from 9 a.m. – 4 p.m. For information call 573364-2468.

CE NT R A L IA LaCrosse Lumber manager Denny Rusch gave the Centralia Rotary Club an update on its newest facility located on Highway 22. Rusch said the former Dairy Queen was torn down to make way for the new building, which is three times the size of their current facility. Kurt Kelly is the general contractor for the project. Rusch expects to be operating in the new location by May. CONTINUED ON PAGE 17

pany ranked No. 1 in the service, parts store and busine 14

Professional /daym/

e County National Bank, a Central Bancompany communi of working together, Stafford said. Utilizing the available space on the JCMG campus reduced fundraising overall. Furthermore, with JCMG construction already underway when the decision was made to locate the center there, they could start planning the infrastructure of the center earlier, facilitating a faster build. To date the goal of $6.5 million has almost been reached, which includes creating the cancer center and additional revenue for sustaining services in the future.

IN DEPTH By Molly Wright

JC M G & ST. MA RY’S PA R T N E R F O R C A N C ER C EN TE R For the first time in the Capital City, medical oncology and radiation oncology will be available under one roof. The St. Mary’s Cancer Center at JCMG is the result of a unique partnership between St. Mary’s Health Center and JCMG (Jefferson City Medical Group). According to Bev Stafford, the director of St. Mary’s Foundation, the idea for the

cancer center took root while researching options for the new St. Mary’s Health Center, scheduled to open in November. As planning progressed, during discussions between St. Mary’s and JCMG a partnership began to take shape, said Brian Barry, regional vice president of St. Mary’s ambulatory network. “JCMG was in the process of building their JCMG Women and Children’s Center and they had an open space adjacent to their medical oncology space,” he said, which from a size perspective was perfect for an oncology clinic. Sufficient space is critical for the undertaking, Barry said. Radiation oncology

alone requires not only a linear accelerator, which delivers the treatment, but also a CT Simulator that takes pictures used to guide the radiation beams so they can deliver treatment for patients. Specific housing for the equipment is critical and necessitates building a substantial concrete box, or “vault” to store the linear accelerator and contain the radiation. The main advantage of having the two treatment options in one building for the patient and physician alike is more efficient care, said JCMG Chief Operating Officer, Patrick Menzies. The two groups discovered a smoother fundraising process was an added benefit

“It was unique that the physicians, the hospital and the community that helped create the vision were all willing to do what it took to fund it, and to bring it together,” Stafford said. For Menzies, the successful development of the cancer center demonstrates what can be achieved when two organizations break the rules and join forces for good. “It’s a great example of what we can do if folks are willing to collaborate and keep the patient at the forefront of everything we do.” The St. Mary’s Cancer Center at JCMG, located on the top floor of the JCMG Women and Children’s Center, will be unveiled April 3. The public is invited to the grand opening Saturday, April 26 from 9 a.m. to 11 a.m.

ess office categories ... Main Street Moberly announced Professional /daym/

News from around the region

TBazaar co-op and gallery opened a new location and ar M O B ER LY Main Street Moberly announced Diane Roberts Richardson as its new executive director in late February.

M EXI C O The Mexico Ledger reported that retailer Brookstone is considering filing for bankruptcy. The company has a distribution and customer care center in Mexico.

OPENINGS AND CLOSINGS

Shortwave Coffee, opened in the Alley A location previously inhabited by Frequency Coffee.

L A K E OF THE OZA R KS Border Xâ&#x20AC;&#x2122;Pressions closed the doors at its 727 North Main Street location in Laurie in mid-February and reopened at its new location at 503 State Highway F in Sunrise Beach. Wines of the World held a grand opening in the Laurie Terrace Mall.

Buffalo Wild Wings at Eagles Landing was approved for a liquor license and plans to open soon along with Trappers, 1104A Bagnell Dam Blvd., and El Gallito Authentic Mexican Restaurant at Lubyâ&#x20AC;&#x2122;s Mall, according to LakeExpo.com. Freedom Boat Club, a national organization, has opened a franchise at the Lake of the Ozarks. The new club is based out of Bridgeview Marina in Osage Beach, but a press release stated the club

intends to open additional locations at Horseshoe Bend and on the west side. The Osage Beach location is the first Missouri location for Freedom Boat Club.

JE F F E R S O N CITY Oak Tree Inn, 1710 Jefferson St., held a grand opening for its newly remodeled building. The ARTBazaar co-op and gallery opened a new location and art studio at 1502 E. High St. in Warwick Village Square.

BOONVILLE After a fire off Highway B, the Breaktime Convenience store told Boonville Daily News it would remain closed.

C O LUM B I A Value Giant Thrift Shoppe opened at 1810 Paris Road. Diggit Graphics held a grand opening in early March. Diggit remodeled Great Hangups framing shop at Broadway and West Boulevard streets. Frequency Coffee, located in Alley A, closed. The Bee Line Snack Shop and Phillips 66 gas station closed. Owner, Tom Kolb, is looking for a new tenant for the building at Shepard Boulevard and Old 63 according to the Columbia Daily Tribune.

s a distribution and customer care center in Mexico ... 16

Professional /daym/

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Professional /daym/

KNOW

Listen and Learn Media recommendations for insights and inspirations on: RULE BREAKERS BY SUSANNAH SODERGREN

Read:

Watch:

Read:

Sheryl Sandberg: “Lean In”

Sheryl Sandberg: Why we have too few women leaders

Los Angeles Times: Netflix, “House of Cards” and the limits of binge-watching junk

Inc.com: Be a Rule Breaker

“The cost of stability is often diminished opportunities for growth.” – Sheryl Sandberg Sheryl Sandberg doesn’t break rules so much as change them, erase them, and point out the ones that never really existed. Sandberg takes issue with the lack of women in leadership roles. Many amazing women, she says, hold themselves back in favor of family. For some, that’s the right move. For others, it’s worth leaning in to see if they can make both work. Sandberg shares her journey toward the female American dream of “having it all,” concluding that no one can have it all, but they can have what they deserve through hard work and smart choices. If you haven’t yet, pick it up and join the conversation. $24.95 at Downtown Book & Toy (125 E. High St., JEFFERSON CITY; 573-635-1185), Osage Beach Book & Toy (3797 Highway 54, OSAGE BEACH; 573-3484788), and Rolla Books & Toys (1000 S. Bishop Ave., ROLLA; 573-368-4155)

Professional /daym/

“Women systematically underestimate their own abilities.” – Sheryl Sandberg A little over two years before the book, there was the TED talk. Sandberg’s speech at the TEDWomen 2010 conference outlines the foundation for “Lean In,” and catapulted Sandberg into the top of the debate regarding women’s professional choices. Streaming ONLINE at www.ted.com

“The question, of course, is to what extent can you take buzz to the bank, and that’s unclear.” – Michael Hiltzik Do you watch “House of Cards”? How often? Likely many, many times a week. Last month Netflix released the second season of its first original series, again making all 13 episodes available at once. Introducing this distribution model a year before, Netflix raised every eyebrow in the entertainment industry. And the conversation hasn’t quieted: Is online entertainment taking its inevitable leap ahead of cable? Is brief buzz more powerful than sustained chatter? Good questions. But, the LA Times points out, while everyone’s talking about how they watch the show, not many talk about why. When launching an addictive product with extreme accessibility, does it even matter if it’s good? Available ONLINE at www.latimes.com

“Pretty soon she was selling more dresses than orange juice.” – Jeremy Quittner This spring marks another, more somber anniversary: Fashion designer Lilly Pulitzer passed away last April. Small-business entrepreneurs will likely find inspiration in revisiting her story. Though part of a wealthy family, she made her way in a competitive industry in her own innovative manner. She came up with the idea for her signature tropical attire while running an orange juice stand, of all things. Available ONLINE at www.inc.com

University Concert Series Jim Brickman “FEEL THE LOVE TOUR”

Monday, March 31, 7 p.m. Jesse Auditorium

West Side Story

Sunday, April 6, 7 p.m. Jesse Auditorium

peter Nero, piano

Wednesday, April 9, 7 p.m. Missouri Theatre

Chancellor’s concert

Monday, April 14, 7 p.m. Missouri Theatre

MU Choral Union, University Singers and Columbia Civic Orchestra present the premiere of an oratorio by Stefan Freund Thursday, April 24, 7 p.m. Jesse Auditorium

Moscow Festival Ballet: Don Quixote

Tuesday, April 29, 7 p.m. Jesse Auditorium

Sponsored by Professional Daym Magazine:

Jennifer Koh: Bach and Beyond Friday, May 9, 7 p.m. Missouri Theatre

Missoula Children’s Theatre: PINOCCHIO

Saturday, May 10, 3 and 6 p.m. Jesse Auditorium

Premiere: the celebration of the year Friday, May 30, 7 p.m. Missouri Theatre

TICKETS: Missouri Theatre Box Office • www.ConcertSeries.org

(573)882-3781 • 203 South 9th Street • Downtown Columbia Professional /daym/

KNOW

Schmoozing Situations

Five steps to prevent yourself from falling into the stupor of a stupid conversation. We all know the feeling we get when approached by the person at the function who greets you with the glazed expression, fake smile and seemingly insincere compliment. It gets exhausting. Rather than follow this person’s lead and find yourself in a very surface, unsatisfying conversation, here are some tips to engage your conversation partner as well as yourself, and take something home with you besides the complimentary lunch and door prizes.

Catch them off guard! This doesn’t mean saying something potentially offensive, but say something to push the envelope. Say something stimulating and in the present: “What’s been the best part of your day?” “What’s your favorite part of coming to these events?” Be curious and be sincere — it sparks conversation.

Listen.

BY CARI NICHOLS Cari Nichols is the loan production and marketing director for Mid America Mortgage Services, Inc. While she has been in the finance industry for nearly 15 years, Cari graduated cum laude from the Department of Communication at the University of Missouri-Columbia and strives to continually build on her interpersonal relation and leadership skills while analyzing their role in business development. Cari Nichols is a devoted wife and mom, a lover of wine, good music, Labradors and all the simple things in life!

Don’t just wait for your turn to talk. Forget about your next comment to keep the conversation going … you’re not just waiting for your turn to talk … don’t worry about what you’re going to say next … LISTEN … listen to understand and care. Don’t listen to respond. LISTEN to CARE. Actually, listening and then reacting to what has been said is the best way to keep a conversation going. Don’t be afraid to pick up on nonverbal cues and ask about them. These are strong communication tools that often speak louder than the words we use. Also keep in mind the WAY you listen, look and react tells your conversation partner how much you are listening, caring, understanding and connecting. Nonverbal communication can’t be faked, so don’t try.

What’s your dog’s name? People are human beings, not stepping stones to success. Be genuinely interested in that person. Do NOT approach a conversation as a transactional event, “Who are you, what do you do and more importantly, what can you do for me?” There’s nothing wrong with getting to the human-to-human level first, getting to know and hopefully like one another, and then moving on to business. Business, like life, is a marathon not a sprint. Enjoy the little things, for those are the things that matter most. When we find out what matters most to people, that’s when opportunities begin to open up.

Be comfortable in silence. For most of us, silence is the greatest social fear in schmoozing situations. The first reaction is panic, often times averting our eyes, looking around the room to see if we see someone else we can talk to, or figuring out our exit strategy. Here’s a better approach: BREATHE! Sometimes the best thing a person says comes after you think they are done talking. If you are waiting to respond, you risk talking over the most meaningful thing to come out of the conversation.

Listen to understand and care. Don’t listen to respond. LISTEN to CARE. ”

Be vulnerable. There’s power in vulnerability. Every human thrives and is driven by connections. Allow yourself to be seen. As Brené Brown, nationally renowned speaker and TED talks celebrity says, “Vulnerability sounds like truth and feels like courage. Truth and courage aren’t always comfortable, but they’re never weakness.” People love authenticity. Why? Because in the presence of a person who is being genuine and real, there is an intrinsic comfort and even an invitation to be the same. Both parties benefit, deepening the connection.

Professional /daym/

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BY SUSANNAH SODERGREN

IN DEF ENSE OF RULE FOLLOWERS Think about turning your passion into a profession.

Idea:

Childproofing business

Tax preparation

Etiquette coach

You’d need:

< $2,000

Expense to consider: Liability insurance

You’d earn:

INNOVATE

Where we break business ideas down to the basics.

< $1,000

< $2,000

Expense to consider:

Software

You’d earn:

$15,000 – $65,000

$20,000 – $65,000

The best part would be:

Certification

You’d earn: $20,000 – $75,000

The best part would be:

Thinking like a kid

Rescuing clients with refunds

Converting the clumsy professional

The worst part would be:

Picky parents If you’re handy with a drill and fancy yourself somewhat of a Sherlock — able to look around a room and deduce just how things could go wrong, consider starting a childproofing service. There are more potential customers out there than you might guess: Homes of parents, grandparents and caretakers, of course, but also anywhere kids tend to roam on a regular basis — like waiting areas in businesses and play corners set up in stores and cafes. In addition to basic tools, trustworthy vendors and an accommodating vehicle; you will need people skills. More specifically, protective-parent skills and a willingness to crawl into every corner of their house to tackle the trouble spots.

The off-season

Stubborn students

If you have any sort of affinity for tax preparation, if you’ve ever had an inclination to spend more time on your taxes than the absolute least time possible, well you already know you’re special, don’t you? So how about going public with this gift? There are plenty of resources available for the exact purpose of starting a tax prep business. Hit the books and enroll in an affordable local course. Invest in smart software, obtain insurance and you’re ready to start collecting clients. Keeping customers can be a cinch if your work is stellar from the start, but you may have to get creative to build a client roster, offering significant discounts to first-timers. A small price to spend every following spring as their financial hero.

Quick: Where does the dessert spoon belong on a dinner table? If you don’t know, don’t feel bad. If you do, you’re no slouch when it comes to manners. Perhaps you’d like to share your knowledge of niceties with others, and make a tidy profit in the process. As an etiquette coach, you’d have a service to offer all kinds of people at all levels. Link up with a community education program to offer a weekly class to kids and teens. Educate with an entertaining angle to attract women’s groups. Or go bigger: brush up on business etiquette, create a curriculum and appeal to companies and professional groups. Skeptical? Google etiquette seminars and certification. Impressions can be everything in business, and for that people are willing to pay.

Professional /daym/

PROFESSIONAL

Weâ&#x20AC;&#x2122;re growing!

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INNOVATE

To err is human … to learn divine BY

NANCY VESSELL

Nancy Vessell is a freelance writer and editor who worked for more than 20 years as a newspaper reporter and columnist. She contributes articles to two national health care publications in addition to freelance consulting.

“I’ve agonized over mistakes, which has served as the motivation to not repeat the same ones.”

Mistakes are unavoidable. Might as well learn something from them.

Among the many witty, silly, inspirational and profound sayings that trickle through my Facebook news feed, one recently had the weight to lodge itself in my mind: “I’ve learned so much from my mistakes, I’m thinking of making a few more.” It was both comical and wise. Certainly, we try to avoid mistakes. Naturally, they happen. Unfortunately, we seldom recognize their value in helping us grow. Mistakes are underrated. How often do we hear a mistake described as a “bad mistake,” compared to a “good mistake”? In a culture that prizes perfection and excellence, blunders bear the stigma of failure. When children bring home papers from school marked with corrections or suggestions from the teacher, do we view them as failings or just part of the trial and error process of learning? Teachers fear that when parents value praise over progress, children won’t try difficult things because of the fear of failure. In some educational systems there’s no shame in mistakes. They merely show what is yet to be learned. When mistakes occur, they are embraced for the learning opportunities they are. It’s true in the adult world as well. A classic article frequently referred to in management training programs contains an interview with a highly successful manager. Interviewer/author Elliott Carlisle asked the manager about his style of letting subordinates make their own decisions: “You say you don’t make decisions. Suppose a subordinate told you … about a decision he’d made and you were convinced that it was a mistake. What would you do about it?” “How much would the mistake cost me?” “Say, $3,000.” “That’s easy; I’d let him make it.” The manager goes on to explain that the mistake would be a tremendous learning experience that would cost less than a management development course. That and the fact that it was early in the budget year and the company could afford the mistake. That doesn’t mean a mistake is a joyful experience. Nor does it mean mistakes should not come with consequences. I’ve agonized over mistakes, which has served as the motivation to not repeat the same ones. It’s really about giving ourselves and others a break. If we could waste less time beating ourselves up, we could focus on the takeaway. Make a mistake. Learn from it. Grow. Don’t take my word for it. Will Rogers said it this way: “Good judgment comes from experience, and a lot of that comes from bad judgment.”

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And youâ&#x20AC;&#x2122;ll never believe

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where we found this place. STARTUP

DIARIES

#003

Callie Page and Emily Curtis Photography

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Photos courtesy Callie Page & Emily Curtis Photography

28 Professional /daym/ Pictured: Emily Curtis

Passion, Ambition and Innovation in Small Town U.S.A. WE’RE TALKING ABOUT CENTRALIA. BY NICOLE FLOOD S O M E M I G H T T H I N K it risky to open a new business in the small town of Centralia, but for Callie Page and Emily Curtis, they can’t imagine opening a business anywhere else. Page and Curtis opened Callie Page & Emily Curtis Photography July 2013 in the town of 4,100. Page and Curtis are excited to bring business back into downtown Centralia with a location just off the square, where decorative lamps line the historic streets. “I wouldn’t want to open a studio in a big town,” Page beamed. “The cool thing about being in business in a small town is that it means something here.” Page added that one can really make an impact in the community, and the town is very supportive of local businesses and schools. Fate brought the team together when Page married Curtis’s brother. Their friendship and like-mindedness made the pair decide going into business together would be a success. Page had a successful photography business in Payson, Ill., for seven years before deciding to move to Centralia. Each woman brings a different element to the business. Page holds a master’s degree in counseling and Curtis has a background in graphic design, marketing and branding. Curtis pointed out that in order to have a successful business partnership, it is

important to have defined and separate roles. When overlap happens, friction and competition can occur. Page does all the photography and Curtis takes care of the branding and design elements. Page’s husband Brad, a high school math teacher, does all of their custom framing. Brad also did all the renovations to their studio. Everything from redoing the ceiling to putting in a new subfloor to painting and decorating was done between March 2013 and the opening in July. Since he was able to do all the work himself, the entire renovation only cost about $6,000. The interior design style they wish to highlight is “rustic elegance,” Curtis said. Dark hardwood flooring, deep, elegant plum colors, a repurposed trunk, classy chandeliers, a sliding wooden door and welcoming couches bring the style together. Most of the furniture pieces have sentimental value to the women in terms of family antiques. A church pew from their hometown and a shelf made of the wood from their family farm adds that touch, Curtis said. Page got into photography because she felt the business was lacking a true understanding that comes from looking at people as a whole. With Page’s counseling background, this was a niche she could position herself in to make her business unique, she said. Page meets with clients for a consult before the

shoot to get to know them and understand what the photos means to their clients on a personal level. Amber Hendrian of Quincy, Ill., has been going to Page for her photography needs for the last five years. “I was drawn to Callie as a photographer because of her warm, sweet personality. She makes you feel at home every time you are in her studio,” Hendrain said.

Client Services Page and Curtis’s photography market is mainly high school seniors, families and children. They also take on a couple weddings every year. They offer exclusive sessions that include at least one framed image because it’s important to them to give someone an image ready to hang on the wall. From the images, Curtis can then create anything from custom albums to Christmas cards. “Everything we do is unique — literally down to the details,” Page said. “You won’t see the same photograph twice.” Page prefers to shoot at locations with sentimental value to their clients, so most sessions occur outside of the studio. “We think that we capture that in our images — it’s not a material thing, it’s a heartfelt thing.” Her style uses natural light — specifically golden hues and the sun. “I don’t think I’ve ever said, ‘Sit right here and smile.’ It’s more of a conversational, interactive approach.”

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Pictured: Callie Page

No one in central Missouri share’s Page’s style and the business reaches far, Curtis said. When she moved to Centralia she noticed the area lacked a photography business nearing that of Page’s style. Clients still drive more than 100 miles from Illinois to have Page take their photos. She travels for some shoots. Since July, Callie Page & Emily Curtis Photography has booked 42 sessions. Page and Curtis market themselves as a boutique studio with a goal of shooting 100 sessions a year.

Professional Development One aspect of the photography business that Page strongly believes in is professional development and continued learning. Page joined the Professional Photographers Association in 2009 and offers workshops to other photographers in the area.

“That’s really fun for me because when I first started out there wasn’t a whole lot of give and take from the industry,” Page said. She decided to address the need for collaboration. Megan Wellman of Quincy, Ill., took part in one of the workshops offered through the studio last year. Wellman, a mother of three, is currently in the development stage of turning a photography hobby into a business. “I left the workshop with a clearer understanding of my photography style and a stronger voice as a photographer,” Wellman said. “Callie gave me the support that I needed to gain confidence in my abilities and to work on developing my business plan.” Wellman added that she gained valuable tools in terms of branding, marketing, pricing, customer service and networking.

“Callie and Emily empower me as a mom, woman, photographer and a future business owner,” Wellman said. “They show that success in the photography business is not only about following an equation, but it is about finding your own voice as a photographer and building your unique brand on that.”

Community Involvement Giving back and making a difference is something that both Page and Curtis hold very dear. They have a Relay For Life team, participate in the Buddy Pack program in the fall, and donate sessions to local charities and women’s groups. They are offering a free session as a door prize for the WOW Expo (Women’s Official Weekend) in Jefferson City. The pair also donates to several children’s medical funds and to local children in need.

“You can’t get anywhere — professionally, emotionally, intellectually — if you don’t S U R R O U N D Y O U R S E L F with the kind of P E O P L E Y O U W A N T T O B E . If you surround yourself with P O S I T I V E G O - G E T T E R S , it makes business a lot easier — it makes life a lot easier.” – Callie Page

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“WE’RE PASSIONATE about owning our own business and supporting other W O M E N I N B U S I N E S S . ” – Emily Curtis Curtis and Page stress the importance of networking with other female business owners. “We love business partnerships,” Curtis said. They’re currently featuring a boutique-clothing store called H.I.P. in their studio as a trunk show. Misty Wheeler is the owner of the Paris, Mo., boutique. “We believe in what she is doing so we have brought some of her products into our studio,” said Curtis. “We’re passionate about owning our own business and supporting other women business owners.”

Facing Challenges In the beginning Page was taking every photography session she was offered, which resulted in being overworked, underpaid and not happy about the situation. She was becoming burned out. “I realized through a lot of self-reflection that I was ruining this job that I loved so much,” she said. “If I wanted to get the passion back it was all on me, and I needed to change.” Page realized that she and Curtis get to dictate who they are as a studio and what their brand is. You can’t target the masses, but if you know who you are and brand yourself, clients will find you, Page said. Curtis added that it is important to know where your strengths and weaknesses lie. “We are both creatives and left-brained so the actual running of a business is not our natural ability.” It’s important to know when to ask for help. “We know what we’re experts in and what we’re not,” Curtis said. “It’s the responsible thing to go to an expert when running your own business for accounting needs, financial advice, and legal advice.”

We run the numbers so you can run your business.

Jackie Forck, CPA Kim Hill, CPA Jenie Honse,

Staff Accountant

Jay Seaver, CPA

573-636-5507 3523 Amazonas Drive Jefferson City

Callie Page & Emily Curtis Photography 115 North Allen Centralia, MO, 65240 www.calliepageandemilycurtis.com 573-682-2199

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BY JENNIFER LIU

Breaking Rules and Taking Names Missouri women show us how it’s done. We’re told that the ideal path to happiness is to go to school, get a job and have a family. Wash, rinse, repeat. But what happens when the normal routine just doesn’t cut it? These women who work and learned in Missouri show how they pushed the boundaries to get ahead.

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L E A T H E R J A C K E T S , H O T rods and suave style á la James Dean’s “Rebel Without a Cause” might be one example of what makes a rule breaker, but we can’t all drive our 1949 Mercury to the office every morning. More and more, women in business are pushing the boundaries of what it means to be a powerful woman in the workplace, and sometimes that means being a rebel in your own right. It’s not the same story of fetching coffee and filing papers anymore to do well and advance in your career. Been there, done that. We’re on to something bigger and better. Dr. Nancy Stone is the department chair of psychology at Missouri University of Science and Technology in Rolla. She specializes in industrial-organizational psychology, which is the application of psychology to the work environment. She says that when individuals challenge perceptions of sex congruency, or the idea that some jobs involve inherently male characteristics while others

require female skills, it’s a matter of challenging group socialization that causes tides. However, the support of both men and women in these situations will slowly lead to eradicating these ideas. Recent studies have also observed the rise in transitional leadership, which involves more relationship building than micromanaging. “How do you

motivate these people and get them to appreciate the job they’re doing and get a lot of satisfaction in that?” Dr. Stone explains the approach. “Some say women seem to be better at it.” From transitional leaders to those just willing to get outside their comfort zones, here are five women who are breaking the rules and paving the way for others as they go:

7 RULES ME ANT TO BE BR OKEN Our featured rule breakers offer these tips on pushing the boundaries in your next career — or life — move: 34

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Be a hero to everyone else, but also be a hero to you. As hard as it is for women to break out of the role of primary caretaker in many situations, it’s important to put self-care at the top of your priorities.

It’s OK to change your position on certain issues. Consistency is good, but adaptability is better.

By all means, talk about you. By sharing what’s important in your life, you can encourage others to think outside their own lives and try new things, take on a new perspective or join you for that next 5K mud run.

ARE YOU A RULE BREAKER? Your personal motto is: A. “Well behaved women seldom make history.” B. “A rising tide lifts all boats.” C. “How wonderful it is that nobody need wait a single moment before starting to improve the world.”

After several years in your current field and experiencing a string of success from your work, the market takes a turn and you’re suddenly out of a job. Your next step is to: A. Take out a loan and start your own business. What else do you have to lose? B. Teach others about your field and inspire them to bring innovative ideas to the industry

You meet another woman in the workplace who has creative ideas but doesn’t know how to put them into practice. To help her, you: A. Take her under your wing to build up her confidence B. Suggest to your boss that she would make a great leader in a special project or new task C. Discuss with her the reason she won’t try something out of the ordinary and get her to work through it

The boss needs an extra project manager to take on a particularly (challenging) client. Do you: A. Immediately volunteer, even though it might mean dividing your time between normal work and a new endeavor

M O S T LY A ’ S

QUIZ

The go-getter You’re charismatic, quick on your feet and always go after a good challenge. Even if it means putting some extra work into it and having to balance the different parts of your life, you’re not going to let anyone stop you from going above and beyond. You enjoy a good risk, especially if it means going against others’ expectations of you.

M O S T LY B ’ S

The educator You think that the best work is done collaboratively. Even in a competitive environment, you can quickly recognize different strengths of co-workers and empower them to contribute their best. You might not get sole recognition of a project’s success, but that’s not what you find most fulfilling.

M O S T LY C ’ S

The activist You’re passionate about your beliefs and want to help others be passionate about theirs, too. You believe that talking about uncomfortable issues is a primary way to bring about change. Your train of thought might be seen as more unconventional in regard to following an established expectation of order, but you find those expectations limiting and find other ways to raise your voice about a situation.

C. Find out what you’re most passionate about, whether it’s a “viable” career path, and pursue it with everything you’ve got

B. Let someone else take the charge but offer your knowledge to help them succeed

Push the creative boundaries of what’s expected of you. Something might be done easier with less effort, but we all know you’re not going to settle for it.

Behave like an owner right away, and be accountable for your actions. In larger organizations, too much ambition might be seen as a bad thing, but getting comfortable with taking risks can make you a leader in the office.

Raise others with you. Business is not a competition — it’s a collaboration. Don’t see your weaknesses as areas to work on, but instead see them as areas in which others excel and can pursue to contribute to the end goal.

Talk about the uncomfortable things. If you don’t raise awareness about challenging the norm, nothing will ever change for the better.

C. Thoroughly research the project and get everyone as enthused about making a difference as you are

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Founder and owner of Business Assistance and Everything’s a Mystery

Debra Weilbacher

Aimee Davenport E N V I R O N M E N T A L L AW Y E R , B U S I N E S S starter and rule breaker rolled into one, Aimee Davenport is a rock star, even if she didn’t choose the musician’s lifestyle after college. After 14 years of working as an attorney, including several years with Kansas City powerhouse Lathrop & Gage, she partnered with St. Louis-based firm Evans & Dixon to start up a new office in Columbia. The office, which started in the fall of 2013, has grown from one attorney to four attorneys and administrative staff. And if it’s Aimee taking the charge, successful expansion is inevitable. Take it from her earlier years, when she demonstrated that following the rules of a larger law firm wasn’t exactly for her. “As an attorney starting off, you are expected to do the work for more experienced attorneys,” she explains. “For better or for worse, I never fit that type. Immediately after starting, I started looking for my own clients because I didn’t want to work for anyone else, even though that’s the way to do it. It didn’t happen overnight, but in my mind I had a plan for myself that I wanted to get to. And now I have depth and confidence in building a business.” It’s not something that everyone is cut out to do, but for Aimee, who once felt destined for show business, building a strong sense of confidence came with successes — and failures — in the field. Once you’ve been selected among Missouri Lawyers Weekly’s 2013 “Up & Coming” list or one of the Best Lawyers in America for two years running, you’ve earned your stardom.

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Founder and president of Moresource

Kat Cunningham

T H I S Y E A R M A R K S the 20th year since Kat Cunningham founded Moresource, a Columbia business that provides payroll, human resources, business administration, bookkeeping and insurance services to area businesses. Additionally, she is a certified facilitator for the True Colors International personality test, which businesses and development firms use as “a model for understanding yourself and others based on your personality temperament.” Kat is experienced in developing full curriculums for businesses to work better together understanding personal and group work styles. Each of the four colors — orange, green, blue and gold — signifies a person’s stronger attributes in their work style. So how can understanding your true color help determine whether you’re a rule breaker? “There are some colors that lend to the personalities that are boundary-pushers,” she says. “Instead of a person going from point A and point B straightforward, they might find that going outside that line accomplishes more, and it might even have a better outcome.”

Director of the Office of Child Advocate

Kelly Schultz

D I R E C T I N G A C H I L D advocate office, running for office as a female candidate and raising 16 foster children is enough to make anyone’s head spin. But Kelly Schultz takes it in stride — in 3-inch stilettos, no less. Kelly makes our list of rule breakers to learn from because of her role in state government and advocacy for children at risk of abuse, neglect or other harm. She took the gubernatorialappointed role nearly three years ago, but she began pushing the idea of women in government long before. With a demanding career and busy home life (she and her husband currently have four daughters in the house, ages 4-21), Kelly says it’s important for her to realize that although she can’t “have it all,” she can choose what she values and what she works for. “For example, I leave my house with soaking wet hair every morning while dropping off my kids,” she says. “If you came to my house, I’m sure there would be dishes in the sink. I might not have a clean house or perfect hair because I have a very busy work and home life, but that’s OK.”

PHOTOS SUBMITTED

Environmental attorney with Evans & Dixon

W I T H T W O B U S I N E S S E S under her belt, Debra Weilbacher’s leadership experience is twice as nice. The accounting specialist owns two companies: Business Assistance helps small business owners to do accounting and administration work when they don’t have the staff to do it, and Everything’s a Mystery oversees fundraisers for nonprofits and corporate training events under the murder mystery format. Eight years ago, she learned of the Blue Springs chapter of American Business Women’s Association (ABWA), which is celebrating its 65th year. “Accounting was a man’s field when I started in it, and I would have loved to have known about ABWA then and had that resource,” Debra says. “I think it’s an important resource for women now, no matter what their field.” It’s this system of support among women in business that she says is imperative to the success of women’s entrepreneurial endeavors. Despite the competitive nature one might perceive of business, she says it should be more of a supportive environment of mentorship and collaboration.

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M o b er ly

daym -a p p r ov ed

man

Rural Development Rock Star

CoMerh afe yf y

In the face of economic devastation, he beat the odds

BY BONDI WOOD PHOTOS BY NICHOLE L. BALLARD

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“ W E S P E N D M O R E T O D A Y I N M A R K E T I N G alone than my entire budget was when I started here. We are working over 7 0 P R O J E C T S right now. T H A T ’ S U N H E A R D O F for rural economic development.” – Corey Mehaffy

T H E Y E A R WA S 2008: that dreadful year known for launching a multi-year economic downturn, second only to the Great Depression in terms of financial devastation. In that same year, Corey Mehaffy became President of the Moberly Area Economic Development Corporation (MAEDC). During a time when businesses were shuttering their doors, thousands of homes fell into foreclosure, banks were failing and retirement accounts plunged to record lows, Mehaffy took a job designed to build businesses and grow the economy. You could call him a rule breaker. At the very least you could call him undaunted by the challenges he faced. In a mere six years, he has become the rock star of economic development for rural communities. As is fitting with his rural background, Mehaffy ascribes to an organic approach to entrepreneurship; providing infrastructure support for budding entrepreneurs, including resources like helping with proformas, businesses plans, financing and marketing.

Developing the Regional Concept Mehaffy has fostered a grassroots approach to entrepreneurship and economic growth by first relying on the homegrown talents of his own community, then moving beyond his own county lines to work with neighboring communities, then rippling out to additional adjacent communities. The result is a strong economic region with far more assets than any single community could boast on its own. “When I first came here, it was a single-county effort. We learned very

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early that wouldn’t work,” Mehaffy recalls. To decide how to move forward, he enlisted the help of Missouri CORE (Connecting Our Regional Economy), a nonprofit agency designed to support economic development efforts in midMissouri. CORE brought in a consultant to meet with Mehaffy and his team and tour the region. The consultant gave Mehaffy the bad news: the odds of attracting business prospects were slim to none. “We learned a site selector wasn’t going to get on a plane, then drive two hours to look at one site,” Mehaffy says. Rather than marking the end of the line for the area’s business attraction efforts, the news sparked the fuse for what has been a meteoric rise in economic development in rural mid-Missouri. “It created within us a way to find how we were going to expand. We started thinking about a regional concept,” Mehaffy says. Russ Freed, Assistant Vice President and Operations Manager for Orscheln Property Management LLC, has worked with Mehaffy since 2008 and says, “(Mehaffy’s) development of the regional concept has been a huge success in attracting the attention of site selectors that represent corporations across the country.” In May 2012 Mehaffy, Freed and others helped form Grow Mid-Missouri (GMM). The MAEDC joined forces with the Moberly Area Community College and the Moberly Area Chamber of Commerce to form GMM, which is dedicated to developing entrepreneurs in a 17-county region. Sixteen of the

counties comprise the Moberly Area Community College service area. The larger region helped Mehaffy draw prospects and site selectors to the area. “By pooling our resources we can be more aggressive at marketing, present a much stronger business case and if a site selector comes, we can show them six or seven sites,” Mehaffy says. Danny Lobina, is also a founder of GMM. He is the former Director of Moberly Area Community College’s Missouri Small Business and Technology Development Center and now a commercial banker in Moberly. He says, “When you sit down with Corey you quickly understand that he has a depth of business knowledge that is rare in most individuals. He understands how to market a community, but he also understands the financial and operational systems required to run a successful business. This helps him evaluate the good projects from the bad.” And, as envisioned, developing the regional appeal has boosted prospects tremendously. “We are working over 70 projects right now,” Mehaffy says. “That’s unheard of for rural economic development. We spend more today in marketing alone than my entire budget was when I started here,” Mehaffy says.

Building Partnerships Mehaffy is quick to point out that 22 of those 70 projects receive assistance from an organization called the Missouri Partnership, a nonprofit, nonpartisan organization supporting economic development across the state. The Missouri Partnership is just one

Turning Negatives into Positives

of several available programs Mehaffy taps to help economic development and fledgling entrepreneurs in his region. Cultivating relationships and tapping into available public/private resources is one of Mehaffy’s greatest strengths according to Lobina. “He is the most knowledgeable person I know at understanding the programs and incentives available to assist in attracting employment to the area,” Lobina says.

Despite Mehaffy’s trajectory of success, there have been setbacks; most notably the well-publicized Mamtek debacle. Mehaffy admits, “That was tough. That was pretty tough,” he says. While Mehaffy believes the press painted the situation worse than it was, the fallout has resulted in some positives. “Fortunately for us, Moberly is a resilient community and we do the hard work necessary to make a positive out of a negative,” he says. In fact, within the last few weeks MFA Oil inked a deal to buy the 33-acre Mamtek property. “After Mamtek, we did a lot marketing of the facility and had several offers. (The Trustee and the Bond Holders) accepted MFA’s offer and they just picked up the keys (to the site),” Mehaffy says.

2008

Mehaffy is hired as President

198 8 MAEDC is established

2 009

2011

MAEDC expands to include Cooper and Monroe Counties

Mehaffy leads an effort to include Chariton County

MFA Oil, an agricultural cooperative that sells fuel and also operates Break Time convenience stores, is still mum on their plans for the site. The legacy of the Mamtek misfortune has resulted in other positives as well, according to Mehaffy. “We honored our non-disclosures and it turns out it impressed other entities we were working with at the time. We earned a lot of respect from other prospects because of the way we handled ourselves in that situation,” he says. Since the demise of Mamtek, MAEDC has completed seven projects, although none of them received the press that Mamtek did. “Four of the last seven projects were in Monroe County,” Mehaffy says. Of those four, three of the projects have created 220 jobs in Monroe City in the last 18 months.” An increase of 220 jobs in a town with a population of 2,500 is significant.

A Future Based on the Past Moberly has some deep entrepreneurial roots. Orscheln Industries launched their business in the 1930s and is still headquartered in Moberly today. Other family-owned success stories include Mack Hills, which opened in the 1970s, and Mid-Am Building Supply, established in the 1960s.

2013

Howard County joins the MAEDC partnership

2012

Grow Mid-Missouri (GMM) is established, encompassing 17 counties

P R E SE N T

Mehaffy set out to develop an investor network for the region after realizing potential business owners could have all the resources in the world, but without financing, they still couldn’t fulfill their dreams. “There would be hundreds of projects that would die on the vine,” Mehaffy says. “We started an investor network, including local lenders, to help us fill this gap.”

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COREY MEHAFFY * p e r s o n a l Job Title

profile *

Education

BOONE

Central Christian College of the Bible, AIB College of Business, BS from William Woods University, University of Oklahoma’s Economic Development Institute

Experience

ADAIR AUDR AIN

President, Moberly Area Economic Development Corp. Cofounder, Grow Mid-Missouri

Counties served by Grow Mid-Missouri

VP of Operations, Pike Mechanical, Inc. Des Moines, Iowa Director of Operations and Business Development, Arona Corp., Des Moines, Iowa Chief Operating Officer, Central Christian College of the Bible, Moberly, Mo.

Family

Married for 20 years to Priscilla; son, Jordan, is a senior at Moberly High School

CHARITON CLARK COOPER HOWARD KNOX LEWIS MACON MARION MONROE RALLS RANDOLPH

Mehaffy is quick to point out that his community is home to hardworking, creative people not afraid to take a risk. “Many of the businesses in Moberly started in someone’s garage or basement or around the kitchen table,” he says. Even during the last few years, he says residents began thinking about starting their own businesses, “I think especially lately, a lot of people, as you know, have been faced with closures and the downside economy. A lot of people started working on their own ideas.” Kiersten O’Dell, owner of Silverlight Marketing Group LLC, is among those who have benefitted. “I met Corey when I expanded my busi-

ness into the Moberly area. He graciously met with me and immediately set up meetings with people I should get to know. I was amazed that he was so generous with his time and resources for my small business,” O’Dell says. O’Dell says she considers Mehaffy a mentor and she now works with him on the GMM team as well. Given that Mehaffy started his career in economic development during one of the worst downturns in the US economy, it would seem there is nowhere to go but up. Now communities have the opportunity to learn from his experience. Mehaffy and Lobina co-authored a book, “The Organic Entrepreneur Economy,” published earlier this year.

SHELBY SCHUYLER SCOTLAND

Moberly Area Economic Development Corporation 115 North Williams P.O. Box 549 Moberly, Missouri 65270 Phone: 660-263-8811 Cell: 660-998-0097 Fax: 660-263-8883 www.moberly-edc.com linkedin.com/in/cmehaf fy/ facebook.com/MoberlyEDC linkedin.com/company/MoberlyEDC t w i t te r. c o m / M A E D C i n M e d i a

Recent project announcements for Moberly Area Economic Development

1 *

MFA Oil purchases Mamtek property

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2 *

Air Evac establishes a location in Moberly

3 *

Rapid Rack Industries, manufacturer of steel boltless shelving, moves production to Moberly

4 *

Continental Castings expands its facility in Monroe City

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PEG GRISWOLD:

She doesn’t break the rules, she makes the rules. BY NICHOLE L. BALLARD

PHOTO BY ANTHONY JINSON

Peg Griswold, founder of MTM and visionary business woman, built an empire out of an opportunity. P E G G R I S W O L D WA L K E D into the meeting in her new, green power suit. It seemed like a good choice for the monumental meeting in front of her. The then 50-year-old also brought with her a handwritten flip chart she had been working on for the past nine months in anticipation of this day. She was in competiton with a variety of sorts: local St. Louis transportation providers like Care Cab, cab companies, big name ambulance companies such as Gateway and Abbott, and one female social worker who advocated for those on Medicaid who seemed like the favorite to win several contracts. They were all there to cash in on a new source of revenue from the Medicaid system: non-emergency medical transportation. “Everybody thought that this, being the new thing, was going to be a moneymaker,” Griswold said, sitting at her dining room table on a Tuesday afternoon at her home in Lake Ozark. In 1995 the state of Missouri switched over to a Health Maintenance Organization (HMO) style managed care program. The new managed care system called for a request for proposals (RFP) from existing insurance companies to manage a portion of the Medicaid population in the seven-county greater St. Louis area. Griswold’s husband,

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Lynn worked as a director for Blue Cross/Blue Shield at the time. He was responsible for responding to the RFP, which, according to Peg, was about six inches thick. Within the vast document that outlined the responsibilities and services required was a small entry detailing the obligation to provide nonemergency medical transportation. Transportation was something the health care providers had never done, Griswold said. While the big companies were putting the transportation requirement low on their list of priorities, Lynn saw a prospect. “He came home and said ‘You know, I bet this is an opportunity for someone because we don’t want to mess with it and, as far as I know, there’s no one out there that does this now,” Peg said. And that’s exactly what she did. She decided she needed to get back to work anyway. Peg Griswold was never one to idly sit at home. And the 70-year-old plainly admits today she and Lynn have completely failed at retirement, instead branching out and dipping their toes into various entrepreneurial projects after successfully founding Medical Transportation Management (MTM), the nation’s second-largest broker of nonemergency medical transportation. Peg is originally from Topeka,

Kan. That’s where she met Lynn in high school. But this isn’t a high school sweetheart story. She didn’t reconnect with her husband until they had both been married once. Before marrying Lynn she was a happily married wife and mother. The last 12 years of her 20-year marriage to Don proved just how much strength Peg Griswold had. “They had just closed the slopes because of very bad weather and we were the next to the last people on the ride up,” she said through glassy eyes. “We were die-hard and wanted one last run.” Peg saw Don hit the tree that changed their lives forever. He almost died and had to be resuscitated. He was in a coma for weeks and suffered severe brain damage. When he became conscious he had full amnesia. Don never fully recovered, Peg said. He lost his ability to communicate effectively, which was considerable because Don was an attorney by trade. Peg was thrown into the role of caregiver, breadwinner and mother. Don was diagnosed with seven types of epilepsy and

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PHOTOS COURTESY OF MTM

three strokes in the 12 years after his accident. “I was Girl Scout leader. I was Cub Scout leader. I was church hostess. I was Bible school head. I was Sunday school teacher,” she said as she counted the titles on her fingers. “It made me stronger … I found I had more strength than I knew. You don’t know what you’re capable of until you’re challenged. “I feel like everything that happened in my life prior to MTM came into play with making MTM successful. Even all the jobs I had, whether they were very low level or high level. I took something from each job that played an important role, I think.” Peg worked her way up to high-level positions, mainly in the health care industry, even though she was never

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able to complete her education. She was the director of administrative services for a community mental health center, director of an Optifast program and director of the local chapter of Motherto-Mother Ministry. But she isn’t the type of person to let the lack of a college degree stand in her way. “Every job I held required a degree and I bullied my way into them. People took chances on me and I don’t really know why.” After a while your resume speaks for you, she said, mentioning that she would probably never have made it to the position of CEO of a company the size of MTM unless she started one herself. Which she did. At the age of 50. MTM serves 28 states plus the District of Columbia. Its annual revenue

is $185 million and MTM can still call itself a family-owned business. Lynn’s daughter Alaina Macia, is the current CEO. More than five million members use MTM’s services and their call centers field three million calls a year. The St. Louis Business Journal recently reported MTM won two contracts in the Mississippi market worth $40.5 million. But the beginning was tough. “They just kept asking questions and asking questions,” Peg said. But she carried on in front of the panel of about seven health care providers at that meeting. She had diligently researched every scenario she could think of and mapped out a flow chart. Researching an unknown market, Peg picked up the phone and made calls across the state. She contacted transportation providers to meet with them and even tested out services. “I rode in one where I could see the highway beneath my feet, one had leaves in the passenger areas,” she said. “There were a lot of unsavory things going on. That part intrigued me as

much as anything. I wrote the quality assurance program which was 12-pages typed. “I told them, ‘If you’re going to be in my network you have to adhere to my guidelines,’ and they laughed at me. They didn’t like me very much.” She found out later that most of her competitors weren’t as prepared as she was and many asked for startup fees to the tune of one million dollars. “I wasn’t smart enough to ask for that,” she laughed. “I though, hey, I have a desk and a word processor and I can work from my home.” That same night she got the call from seven companies who wanted to contract MTM’s services, the eighth came three months later. The contracts were due to start in three months. Lynn and Peg needed to write software. Peg, her son who was a college

sophomore at the time, and her daughter who just earned her high school degree were the company’s staff, worked out of a small office above a bar. “When a band began practicing we couldn’t talk on the phone,” she said. With Lynn’s guidance, MTM subcontracted Abbott Ambulance company’s call center. No one knew how many calls they would get. “We probably had 10 operators and I came in with doughnuts and flowers prepared to take calls,” she said. “We were all so excited and I think we got one call the first day.” It was a good thing the calls came in slowly; it gave time for Lynn and Peg to work out the kinks in their software and procedures, she said. About three months into it Lynn showed up at her office and said, “The thing is I quit my job today.” Growth was incremental and it didn’t happen all at once. Peg worked herself day and night. Recalling she worked easily around 80 hours a week for the first three years. Then another

tragedy struck. Peg was diagnosed with cancer, diabetes and high blood pressure. The doctors attributed her deteriorating health to stress. That was when the decision was made to hire “high-level” people. It was one of the smartest business decisions they ever made, Peg said. “Today we have the most awesome executive staff in this world because they all take ownership.” Peg said she is blessed in many ways and never dreamed of achieving the level of success that MTM has had. “My aspiration was to have HealthCare USA and that was going to be our future,” she said. “We had no idea it would be this successful.” Although retired as CEO, she is still MTM’s majority owner and chairman of the board. “I’ve learned if you want to get ahead you better be a risk taker … If you’ve got something wonderful to offer the world, you almost have an obligation to do just that.”

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INNOVATE Laura Morris had a nontraditional career path, but being the president of Macon Women of Today she carries on the legacy of women past

Q&A PHOTO & STORY BY NICHOLE L. BALLARD

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Laura Morris Laura Morris is an accountant. Actually, she’s the accounting manager for Foundation Recovery Systems in Moberly — not a typical industry for a woman. But, Morris isn’t only an accountant; she’s also the 2014 president of the Women of Today Macon chapter, a civic organization. An organization she says has helped her establish a solid network of business connections and deep friendships. Morris’s path differs from most aside from her fondness for numbers. She started out as a high school math teacher; only coming to realize after five years the job just wasn’t for her. She went on to earn a MBA from Webster University, which she proudly displays on her office wall alongside her other college degrees. As president of Macon Women of Today, Morris guides the 33 members through civic projects that help develop leadership and communication skills. She has been a member of the organization for 14 years.

We’ve had a few members that U S E D T O B E R E A L L Y , R E A L L Y S H Y A N D Q U I E T and just scared to death to get up in front of a group and N O W T H E Y C A N . ”

You are this year’s president of Macon Women of Today but you live and work in Moberly. How did that happen? “I used to live in Macon and I just stuck with them. We moved around a little bit and I started a chapter when I lived in Hannibal. I believe in the group and believe in what they do. I was involved on the state level too. Even though I wasn’t living there I was trying to come back to some of the activities even though I couldn’t make the meetings. Now that I’m this close I can make the meetings.”

Macon Women of Today is a chapter of a national civic organization. What is the background? “There is the United States Women of Today. It’s a rather small organization and it was started about 30 years ago. It was actually a spinoff from the Jaycees Wives. Back in the 80s the courts forced the Jaycees to accept women into the organization and at that time it was the Jaycees and Jaycee-Wives. Eventually the women got together and said they didn’t want to be part of the men’s organization — we want our own — so they started the Women of Today. We do have a few members that are men. We do a lot of fundraising and charitable events and we also try to help our members by teaching leadership skills, communication skills and writing skills. It is a way to develop women’s personal skills through civic service.”

What is your role as president is? “Other than running the monthly meetings I’m also in charge of the communication with the membership and the state liaison. Encouraging members to get involved and helping them, especially the newer ones, with a project they can do or maybe chair to develop that leadership ability. Of course I go to every event. I did miss one because I got sick, but even when I wasn’t president I went to almost every event. Just like most civic organizations we are struggling with membership. It seems like everybody is. People are so busy these days.”

Your organization acts as a networking outlet that gives back to the community? “Yes. That was the reason I joined, because when I moved out to Macon I didn’t know anybody and a gentleman suggested I check out this group. It’s a way to get to meet other women. I’ve developed some deep friendships from that over the years.”

How does Macon Women of Today teach leadership skills? “It’s work by doing. We encourage our members to take on roles such as chairing a project. I think in the earlier days when women didn’t work as much those skills weren’t being grown as much as they are now. We have different areas we concentrate on like writing and oral communication such as giving

speeches. The natural part of doing a project is learning to organize, managing your time and finding the resources. We’ve had a few members that used to be really, really shy and quiet and just scared to death to get up in front of a group and now they can.”

What is the makeup of your group? Stayat-home moms? Professional businesswomen? “We have a little bit of everything. Members have to be at least 18 years of age. In Macon our youngest member is in her early 20s. The oldest is probably in her upper 50s. There is a big range. We have everything from teachers to clerical workers — I’m an accountant — we have a bank clerk, we have a city clerk, we have the Macon County Public Administrator as a member, a couple people who work in the newspaper up there. All ages and different backgrounds.”

What have you personally taken from your membership? “The professional part is great. Just having those connections to help find jobs and having people as references you can list on your resume. And personally, of course, it’s comradery. If anything happens to anyone of us the whole group is there. It’s a wonderful support group they have.”

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Legacy: Lois Polly BY SUSANNAH SODERGREN

Strong woman ... not even the half of it. Lois Polly understood value. In 1938 she went to work for the founder and President of City Bank in Moberly, J.E. Bach, as his secretary. In the man’s world of mid-century banking, most women could not expect to advance much farther in the ranks. But Polly knew she had a lot to offer. She’d attended college at Parsons in Kansas City and Barnes Business College in Colorado, and set out to learn banking inside and out at City Bank. Longtime friend, Mary Lou Galegor says, “She always said Mr. Bach gave her her start, and she took every bit of his advice in banking.” She took that advice all the way to the top tier. By the time Polly left the bank in 1979, she was senior vice president and a trust officer. Polly believed that equality was possible — if women put in more effort than their male peers. Reflecting in a 1977 interview, she said, “Women have to work twice as hard in business to achieve these goals.” On her journey through assistant cashier and loan officer positions, Polly worked to get more than 9-to-5 out of a day, opening and closing the bank herself daily. “She would stay there if there was a penny off,” says Galegor, “No matter if it was one cent, it had to be found.” Ann Foster, Assistant Vice President/Compliance Officer, joined City Bank as a secretary 47 years ago and found a great mentor in Polly, “She just instilled in you that she wanted you to do the best that you could for whatever you were doing.” Polly also recognized that sometimes, when working twice as hard as the men won’t get the job done, you’ve got to speak twice as loud. Marsha Fifer, former assistant to Polly confirms, “Believe me, she could stand her ground. She taught you not to be run over either. If there’s something you think is right, don’t be afraid to voice your opinion.” Fifer is now a financial advisor and certified financial planner with Invest Financial Corp. at Boone County National Bank. Polly valued every voice, inside the bank and out. Foster said she first met her colleague long before they worked together. As a child Foster accompanied her parents on banking errands to visit Polly, and found the banker surprisingly friendly, “She always acknowledged me as a child, which made me feel important.” Polly spent her career helping loyal customers and friends. A minister’s daughter from Larabie, Iowa, she gave generously to her community, especially children. She taught at Huntsville Christian Church for 40 years, and gave food and money to neighbors in need on countless occasions, dodging any resulting praise. A caring friend, serious businesswoman, a fun-loving fan of opera and theater, Polly is best remembered for the way she gave, “She was a complete humanitarian,” Galegor says. The Moberly Chamber of Commerce honored Polly with their Humanitarian Award in 1989. When Polly learned shortly thereafter that she was dying of Lupus, she arranged to leave generous gifts to her church and community, a giver to this day.

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THAT’S WHAT SHE SAID

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OPPORTUNIT Y LOOKS A LOT LIKE HARD WORK Karie Massen is the new executive director of L A K E W EST CH A M B ER O F CO M M E RCE . She assumed the role in February.

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GIRLS WITH GRIT

Phyllis Marose was elected as 2013 Business Person of the Year by the Lake of the Ozarks Regional Economic Development Council. Marose is running for Alderman in Osage Beach and owns PUTT N STUF F FA M I LY F UN CE N TE R.

Jennifer Bailey of Columbia was promoted to assistant vice president of CO M M E RCE BA N K , CE N T R AL M IS S O U RI R E GIO N . Bailey previously held the position of group operations manager for the region.

Angela Hake of Jefferson City is now the executive meeting manager at CAMD E N ON TH E L A KE RE SORT, SPA & YAC H T CLUB. Hake previously held the position of Jefferson City Area Chamber of Commerce Membership and Special Events Assistant.

Sue Goulder is the new office assistant for M AC O N CO U N T Y E C O NO M I C DE VELO P M E N T.

BY KARI REICHARD PHOTOGRAPHY

Noelle Case of Ashland was promoted to an assistant vice president position at C O M M ERC E BA NK , C E N T R A L M I S S O UR I R EG I ON. Case previously held the position of trust administrator for the region.

Kelsey Meyer is the cofounder and president of Columbia-based I NFLU ENC E & CO., which was recently ranked as No. 72 on the Forbes list of “America’s Most Promising Companies.”

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Advertiser Index 12 Weeks to Wellness Family First Chiropractic and Lindsey Stinson Personal Training, page 0 Academy of Fine Arts, page 4 Accounting Plus, page 3 Ann Tuckley, page 8 Angelique, page 24 Atkins, page 33 Busenbark Flooring and Granite, page 13 Caledon Virtual, page 52 Becky McHugh - Carlie Per Se, page 8 Central Bank, page 17

Concannon Plastic Surgery and Medical & Laser Spa, Back Cover Dryers Shoes, page 2 Hub and Spoke, page 12 Innovative Designs, page 37 Jones Beltone, page 22 Mayecreate, page 43 Mid-America Mortgage Services Inc., page 12 Mid-City Lumber Co. Ltd., page 11 Mid-City Lumber Co. Ltd., page 63 Nerium, page 22 O’Donoghue’s Steaks & Seafood, page 43 Pools Unlimited, page 56

Refined Touch, page 22 Regional Economic Development Inc., page 17 Rost, page 59 Seaver and Forck, page 31 Southbank Gift Company, page 56 Spaces in Balance, page 31 Toddlers’ Ink, page 54 Truescape, page 37 University of Missouri Concert Series, page 20 To all of our advertisers: Thank you for seeing the value in the power of print. An unintrusive form of marketing that people CHOOSE to engage with. A welcomed impression is a powerful impression. To advertise call 573-310-1357 or email advertising@professionaldaym.com

We’re just warning you. Our publisher is manning the facebook page and she’s a horrible speller.

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Steps on how to enjoy wine from a suspected wine snob My friends call me a wine snob. It’s not true (borderline maybe). It’s just that over the years I’ve tried to educate myself on the subject. The more I learn, the more I’ve come to relax and enjoy what can often be the very confusing, yet wonderful world of fermented grapes. It’s no secret there are a lot of us oenophiles (wine lovers) out there. According to the August 2013 edition of Wine Spectator magazine, wine consumption in America increased 7.7 percent in 2011 over the previous five years — and that trend is projected to continue into 2016. But if you’re a novice, venturing into the world of wine doesn’t have to be overwhelming or intimidating. Here are few simple tips to keep in mind: The five senses: Wine should be fun and experienced with all five senses. Two of the senses are often forgotten; Touch — the feel of the bottle, cork or glass in your hand, and Sound — the pop of the cork and the clink of glasses at the toast. The Four “S”s: The remaining three senses are used in a series of steps. These four S’s will enhance your enjoyment of the wine. 1. SEE — How does the wine look? What is the depth of color? Notice the density, transparency and viscosity. View it from different angles, against light or a white background. It’s not just red or white. The variety of colors of wine is astonishing. 2. SWIRL — Oxygen changes the character of wine and swirling incorporates air into the liquid. Decanting or aerating wine before it’s served acts the same way. This is where the term, “letting wine breathe” originates. Don’t believe me? Try the same wine after it’s been exposed to the air for a while and taste the subtle differences. (Tip: To avoid spills while

swirling, keep the glass firmly on the table and make small, circular motions with the base.) 3. SNIFF — We taste with our nose before our tongue. Keep your mouth open, hold the glass under your nose and gently inhale. The aromas or “nose” of a wine determine how it sits on your palate. Take your time with this one. Identifying the variety of fragrances found in wines is a key to its enjoyment. 4. SIP — Take in a bit of the liquid and let it roll around the inside of your mouth. Be patient and don’t gulp. What flavors (notes) hit your taste buds? Try to describe them. Do they change over time or when paired with food? And most importantly, does it taste good to you? This process just scratches the surface but it’s a good place to start. Here are some other universal truths about wine: Try new things. Literally millions of options are available. Explore the possibilities. Your tastes will evolve. The more you experiment, the broader your “world of wine” becomes. Taste is individual. Everyone’s palate is different. Don’t be bullied into liking something just because somebody else says it’s good. Good wines don’t have to cost a fortune. There are many fantastic and very affordable wines. Finding a great value is part of the fun. Always remember, “The only bad wine is one you don’t like.” If you’re interested in learning more about wine, there are countless books on the subject, but the one that was most enlightening for me was “Wine for Dummies.” Whether you’re a beginner or expert, it’s a fun, entertaining and informative read. Salute!

AFTER FIVE

The four S’s of wine tasting

BY KEITH ENLOE Keith Enloe is a freelance writer living in Jefferson City. He earned his Bachelor’s degree in Theatre from the University of Central Missouri. Keith has contributed to the Arts blog for the Jefferson City Convention and Visitors Bureau webpage. He is also an amateur playwright and has had several scripts produced locally.

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DOWN 1 Where the O’Hara’s ruled in “Gone with the Wind” 2 City____, Moberly institution where Lois Polly made change 3 Currently training in Fla. 4 “House of Cards” Spacey 5 Break the rules on this day and you’ll get pinched 8 Also known as March 15 10 Mr. Walton, who advised breaking all the rules in business 14 England’s baby ruler-to-be 15 Site that puts the “network” in social network. 16 Kat Cunningham’s Columbia company 17 Expressed in 144 characters or less 20 Love, in Latin 21 Do unto others as you would have them do unto ____. 25 Pulitzer of Palm Beach fashion fame 26 Home of the new St. Mary’s Cancer Center in J.C., Mo. 27 A Sunday to branch out in April 30 Marathon shopping trip 33 The late renegade ruler of Silicon Valley 34 Indian dress 37 The MAEDC is headquartered here

ACROSS 2 Fulton’s downtown District 6 She rules the hive 7 Location of Callie Page & Emily Curtis Photography 9 Ireland, poetically speaking 11 The screen’s most celebrated rebel 12 Peron, portrayed by Madonna 13 After March 20, it has officially sprung 18 Jefferson City bar for jailbirds and bocce ball 19 “New Girl,” Deschanel 22 The ”Grand” span across the Lake of the Ozarks 23 Rule of _____ (the kind it’s always good to have on hand) 24 Sheryl Sandberg once ruled this company as Vice President 28 Tap into these Resources to with matters of office rule 29 Missouri’s most infamous rule breaker 31 Joan of ____ 32 Unsinkable Ms. Brown 34 To experience good wine, use all five 35 Ms. Griswold, founder of MTM, Inc. 36 Ms. Parks, who claimed her rightful place in Montgomery, Ala. 37 Disney’s most outrageous alumna

Hint: Some of the answers come straight from this issue! 58

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February’s Answers

BREAK TIME

CROSSWORD:RULEBREAKERS BY SUSANNAH SODERGREN

6 3

8 4

1 3

7 3 5

9 8

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March 2014