2020 Advertising Information Kit Service Contractor Magazine and PSC Daily
SERVICE CONTRACTOR MAGAZINE
2020 Service Contractor Magazine Advertising Information Kit 2020 Advertising Info Kit
SERVICE CONTRACTOR MAGAZINE ADVERTISING KIT
Overview & Distribution
No magazine tailors its distribution to the GovTech and professional services sector like Service Contractor does. The magazine focuses on industry news, key issues in acquisition regulation and legislation, legal trends, and more. We mail copies to the most influential executives in every PSC member company and to a hand-curated list of the decision makers on the Hill and in the agencies. Then we distribute digitally to the thousands of contacts in PSC’s database, through pscouncil.org in an attractive online reader, and through digital downloads. You’ll log 10,000+ impressions each issue through our digital campaigns alone. You won’t find a better mailing list anywhere if you want to reach the true players in your target markets.
4,000+
Copies Distributed per Issue
10,000+
Online Views
PSC Membership Mailing Breakdown
Federal Agency Mailing
20%
20%
40%
43%
37% Top Agency Leaders
Front-line Employees
Distribution Channels
40% Executive & C-Suite Leadership
Mid-Level Leaders
• All 400+ PSC member companies • Over 10,000 online impressions per issue • Distributed at all meeting and events
Front-line Employees
• • • •
Directors & Contracting Heads
Trade and industry press distribution Key federal agency officials Key congressional member offices Key congressional committees and subcommittees 3
AD SPECFICATIONS & RATES
HALF PAGE
QUARTER PAGE
EIGHTH OF A PAGE
8.5” wide x 11” tall (1/8 inch bleed each side)
7.5” wide x 5” tall
3.583” wide x 4.833” tall
3.5 wide x 2” tall
ART SUBMISSION GUIDELINES Media • Electronic files submitted by e-mail to stevens@pscouncil.org High-end file formats required: • 300 dpi for photos • Vector art for logos is preferred. Fonts must be converted to outline. (Photos from the web are not acceptable unless they are labeled as high resolution from an image gallery.)
2020 Member Ad Rates
File formats: • Adobe PDF (submitted as high resolution, flattened CMYK) or EPS Other Instructions • All elements must be placed at 100 percent size • Must include crop marks • Embed all fonts, images/scans, logos/artwork
Please contact us for special sizing or customized placements 2020 Non-Member Ad Rates
Dimensions
Single Issue
Four Issues
Dimensions
Single Issue
Four Issues
Full Page
$2,200
$7,920
Full Page
$3,300
$11,800
½ Page
$1,600
$5,760
½ Page
$2,300
$8,280
¼ Page
$1,050
$3,780
¼ Page
$1,575
$5,670
1/8 page
$700
$2,520
1/8 page
$900
$3,240
2020 Advertising Info Kit
2020 Service Contractor Magazine Advertising Information Kit
FULL PAGE
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2020 Service Contractor Magazine Advertising Information Kit 2020 Advertising Info Kit
2019 Member Ad Rates Premium Placement of Full Page Ads
2019 Non-Member Ad Rates Premium Placement of Full Page Ads
Ad Placement
Single Issue
Four Issues
Ad Placement
Single Issue
Four Issues
Back Cover *
$3,450
$12,420
Back Cover *
$5,000
$18,000
Specific Page
$3,250
$11,700
Specific Page
$4,750
$17,000
Inside Front Cover
$2,875
$10,350
Inside Front Cover
$4,500
$16,200
Inside Back Cover
$2,760
$9,940
Inside Back Cover
$4,400
$15,840
* Back cover dimensions: 8.5” wide x 8” tall to accommodate mailing panel across the top of the back cover, no bleeds on top margin please.
EDITORIAL & PRINT CALENDAR
2020 Deadlines for Submissions
ISSUE DEADLINE
Spring – April
Summer – July
Fall – October
Winter - December
March 16
June 5
Aug. 13
Nov. 16
IN EVERY ISSUE
President’s Corner: PSC’s President & CEO David Berteau starts with background and commentary on the issue theme. The Sounding Board: Members of the PSC Board of Directors give their expert view of pressing topics facing our industry. Policy Spotlight: The PSC policy team dives deep into the specifics of the hottest recent policy news. Bill on the Hill: Stay up to date with the latest legislative updates from our Government Relations team. Bill Tracker: Our bill tracker provides a summary of the status and impact of every important legislative development coming from the Hill.
Member Value: Features new hires, company sales and acquisitions, special awards, and any general news from your company, excluding contract awards. Event Happenings: See photos from PSC conferences, events with top government officials and agency leaders, and our advocacy work on the Hill. Working for You: PSC’s value is in the advocacy we offer on behalf of federal contractors. Learn more on how we are constantly working for you.
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CONTACT & PAYMENT INFORMATION
All payments due with ad submission. Please make check payable to Professional Services Council and mail to: Robert Piening, Director of Finance Professional Services Council 4401 Wilson Blvd., Suite 1110 Arlington, VA 22203 Advertising Policy: Any advertising appearing in this magazine cannot be construed as an endorsement by PSC of its member companies. The publisher reserves the right to reject, discontinue, or edit any advertisement. All advertising will be reviewed with sensitivity to the interests of the association with respect to intended content for Service Contractor. Political advertisements and advertisements for alcoholic or tobacco products cannot be accepted. Dates are subject to change.
KEY CONGRESSIONAL & SENATE COMMITTEES Senate Committees • • • • • • • •
Appropriations Armed Services Foreign Relations Health, Education, Labor & Pensions Homeland Security and Governmental Affairs Select Committee on Intelligence Small Business & Entrepreneurship Veterans Affairs
2020 Advertising Info Kit
House Committees • • • • • • • • • •
Appropriations Armed Services Education & Workforce Foreign Affairs Homeland Security Oversight and Government Reform Select Committee on Intelligence Rules Small Business Veterans Affairs
2020 Service Contractor Magazine Advertising Information Kit
For all advertisement orders and questions, contact Ashlei Stevens, Director of Media Relations: stevens@pscouncil.org 703-875-8974
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KEY AGENCY OFFICES Executive Office of the President
Department of the Navy
Department of Labor
Office of Management and Budget [OMB]
Under Secretary of the Navy
Office of Federal Procurement Policy [OFPP]
Chief of Naval Operations [CNO]
Office of the Assistant Secretary for Administration and Management
Department of Commerce
Assistant Secretary of the Navy for Research, Development and Acquisition
International Trade Administration
Office of Competitive Sourcing Office of Small Businesses Programs
Naval Supply Systems Command [NAVSUP]
Wage & Hour Office of Enforcement Policy
Naval Air Systems Command [NAVAIR]
Department of Veterans Affairs
Naval Sea Systems Command [NAVSEA]
Office of the Secretary
Seaport Program Office
Office of Small and Disadvantaged Business Utilization
Office of the Director of National Intelligence
Office of Acquisition, Logistics and Construction
Central Intelligence Agency [CIA]
Strategic Acquisition Center [SAC]
Intelligence Advanced Research Projects Activity [IARPA]
Technology Acquisition Center [TAC]
Department of Energy
General Services Administration
Office of Acquisition and Project Management
Office of the Administrator
Office of the Chief Information Officer
Office of the Chief Information Officer
Office of Management
Federal Acquisition Services [FAS]
Department of Health and Human Services
Federal Acquisition Institute [FAI]
Centers for Medicare and Medicaid Services [CMS]
Office of Governmentwide Policy
National Institutes of Health [NIH]
Office of Acquisition Policy
Office of Logistics and Acquisition Operations
Government Accountability Office
Office of Small and Disadvantaged Business Utilization
Acquisition and Sourcing Management
Installations, Environment and Logistics
Office of the Assistant Secretary for Administration and Management
National Aeronautics and Space Administration
Air Force Materiel Command
Department of Homeland Security
Department of the Army
Federal Emergency management Agency [FEMA]
Office of the Secretary of the Army
National Protection and Programs Directorate
Army Materiel Commend
U.S. Coast Guard
President’s Export Council Department of Defense Office of the Under Secretary of Defense for Acquisition, Technology and Logistics Office of the Under Secretary of Defense for Personnel and Readiness Office of the Under Secretary of Defense for Policy Office of the Under Secretary of Defense (Comptroller) Defense Contract Audit Agency [DCAA] Defense Information Systems Agency [DISA] Defense Contract Management Agency [DCMA] Defense Procurement and Acquisition Policy [DPAP] Office of Small Business Programs Defense Logistics Agency [DLA] Cyber Command [USCYBERCOM] Defense Science Board Department of the Air Force
Office of the Assistant Secretary of the Army of Acquisition, Technology and Logistics
2020 Advertising Info Kit
Office of Procurement Small Business Administration Office of Government Contracting United States Agency of International Development Office of the Administrator Bureau for Management Global Development Lab 7
PSC Daily
PSC DAILY ADVERTISING KIT
The exclusive daily intelligence report for the government contracting community. • Breaking News
• Upcoming Events
• Advocacy Updates
• Membership Information
Why advertise in the PSC Daily?
6,000+
2020 PSC Daily Advertising Information Kit
Opt-In Email Subscribers
2020 Advertising Info Kit
20%
Unique Open Rate per Issue
Key Industries
Subscriber Breakdown
Professional Services
•
Technology Services
•
Training
•
Equipment & Facilities
•
20%
Maintenance
•
Research & Development
•
Engineering
•
Aerospace
•
Targeted Campaign Reporting including Company Names and Total Clicks
40%
40%
Executives & C-Suite Leadership Directors & Contract Heads Front-line Employees
Intelligence
•
Leaders Across Government
PSC Membership Breakdown
Energy Intel
Defense
DHS VA
HHS 9
Calendar of events
Association News
Featured Council updates: -Acquisition & Business Policy -Civilian -International Development -Defense & Intel -Technology
Sidebar Ad
2020 PSC Daily Advertising Information Kit
Rectangle ad 467x95 px
Featured new members
Daily news roundup 2020 Advertising Info Kit
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PSC DAILY ADVERTISING & CONTENT MARKETING OPPORTUNITIES
2020 PSC Daily Advertising Information Kit
Display Advertising
2020 Advertising Info Kit
Horizontal Ad
Sidebar Ad
Sponsored Content (Available to PSC members only)
Featured Content
Featured Event 11
Full Weekly Sponsorship
Display Advertising Description
Weekly Distribution
Price*
Rectangle Ad (header area) 467x95 px
30,000 subscribers
$1,200 weekly $1,000 each additional consecutive week
Rectangle Ad (middle area) 467x95 px
30,000 subscribers
$1,000 weekly $725 each additional consecutive week
Sidebar Ad 170x160px
30,000 subscribers
$500 weekly $400 each additional consecutive week
*20% discount for PSC members
Sponsored Content (Available to PSC members only) Description
Daily Distribution
Price
Featured Content
6,000 subscribers
$400 daily
Featured Event
6,000 subscribers
$400 daily
2020 PSC Daily Advertising Information Kit
Full sponsorship of a PSC Daily edition, minimum of one week = $2,500.
For more information contact: Joe Carden, Vice President, Membership & Marketing carden@pscouncil.org 202-302-7784 2020 Advertising Info Kit
Cassie Katz, Director, Marketing katz@pscouncil.org 703-875-8059 12